Kenvue (KVUE)
Market Price (12/5/2025): $16.94 | Market Cap: $32.5 BilSector: Consumer Staples | Industry: Personal Care Products
Kenvue (KVUE)
Market Price (12/5/2025): $16.94Market Cap: $32.5 BilSector: Consumer StaplesIndustry: Personal Care Products
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.7%, Dividend Yield is 5.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.5%, FCF Yield is 5.3% | Weak multi-year price returns2Y Excs Rtn is -60% | Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.9%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is 0.2%, Rev Chg QQuarterly Revenue Change % is -3.5% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11%, CFO LTM is 2.1 Bil | ||
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -31% | ||
| Low stock price volatilityVol 12M is 35% | ||
| Megatrend and thematic driversMegatrends include Health & Wellness Trends, and Aging Population & Chronic Disease. Themes include Nutritional Supplements, Organic & Natural Products, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.7%, Dividend Yield is 5.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.5%, FCF Yield is 5.3% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11%, CFO LTM is 2.1 Bil |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -31% |
| Low stock price volatilityVol 12M is 35% |
| Megatrend and thematic driversMegatrends include Health & Wellness Trends, and Aging Population & Chronic Disease. Themes include Nutritional Supplements, Organic & Natural Products, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -60% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.9%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is 0.2%, Rev Chg QQuarterly Revenue Change % is -3.5% |
Valuation, Metrics & Events
KVUE Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are the key points explaining Kenvue's stock movement from approximately 8/31/2025 to today:
1. Disappointing Q3 2025 Financial Results and Outlook. Kenvue reported a revenue miss for Q3 2025, with revenue decreasing by 3.5% year-over-year to $3.76 billion, falling short of analyst estimates. The company also reaffirmed its full-year 2025 outlook, projecting low-single-digit declines in net and organic sales and a decrease in adjusted operating income margin, with its FY2025 EPS guidance of $1.00-$1.05 being below analyst expectations of $1.14.
2. Escalating Tylenol Litigation Concerns. Kenvue faced increasing investor apprehension due to ongoing lawsuits and public assertions linking its Tylenol product to neurodevelopmental disorders, such as autism, particularly when used during pregnancy. These concerns led to significant stock drops, including a more than 9% decline on September 5, 2025, and a further 9% drop around September 22, 2025, following anticipated reports and negative coverage. The Texas Attorney General also filed a lawsuit in late October 2025, attempting to block a substantial shareholder dividend amidst these allegations, though a judge later allowed the payout.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| KVUE Return | - | - | - | - | 3% | -17% | -15% |
| Peers Return | 13% | 28% | 2% | 33% | -17% | -15% | 39% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 17% | 112% |
Monthly Win Rates [3] | |||||||
| KVUE Win Rate | - | - | - | 43% | 50% | 40% | |
| Peers Win Rate | 45% | 53% | 35% | 54% | 45% | 36% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| KVUE Max Drawdown | - | - | - | - | -16% | -32% | |
| Peers Max Drawdown | -35% | -9% | -30% | -16% | -29% | -38% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: PG, EL, KVUE, ELF, COTY.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/4/2025 (YTD)
How Low Can It Go
KVUE has limited trading history. Below is the Consumer Staples sector ETF (XLP) in its place.
| Event | XLP | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -17.5% | -25.4% |
| % Gain to Breakeven | 21.2% | 34.1% |
| Time to Breakeven | 682 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -24.9% | -33.9% |
| % Gain to Breakeven | 33.2% | 51.3% |
| Time to Breakeven | 154 days | 148 days |
| 2018 Correction | ||
| % Loss | -16.6% | -19.8% |
| % Gain to Breakeven | 19.9% | 24.7% |
| Time to Breakeven | 404 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -33.4% | -56.8% |
| % Gain to Breakeven | 50.2% | 131.3% |
| Time to Breakeven | 605 days | 1480 days |
Compare to
In The Past
SPDR Select Sector Fund's stock fell -17.5% during the 2022 Inflation Shock from a high on 4/20/2022. A -17.5% loss requires a 21.2% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| With Kenvue Stock Surging, Have You Considered The Downside? | Return | ||
| Triggers That Could Ignite the Next Rally In Kenvue Stock | |||
| Why Kenvue Stock Moved: KVUE Stock Has Lost 17% Since 2024 Fiscal End, Primarily Due To Unfavorable Change In Price To Sales Multiple (P/S) | |||
| Kenvue (KVUE) Valuation Ratios Comparison | Financials | ||
| Kenvue (KVUE) Operating Cash Flow Comparison | Financials | ||
| Kenvue (KVUE) Net Income Comparison | Financials | ||
| Kenvue (KVUE) Operating Income Comparison | Financials | ||
| Kenvue (KVUE) Revenue Comparison | Financials | ||
| Fundamental Metrics: ... | |||
| ARTICLES | |||
| Kenvue Stock vs Competition: Who Wins? | November 8th, 2025 | ||
| What Could Send Kenvue Stock Soaring | November 7th, 2025 | ||
| S&P 500 Movers | Winners: IDXX, KVUE, INCY | Losers: DD, KMB, MRNA | November 4th, 2025 | ||
| Buy The Dip In Kenvue Stock? | October 24th, 2025 | ||
| S&P 500 Movers | Winners: JBHT, MU, ON | Losers: KVUE, FFIV, HPE | October 17th, 2025 |
Trade Ideas
Select past ideas related to KVUE. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.8% | 3.8% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -2.1% | -2.1% | -2.1% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.4% | 3.4% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 7.2% | 7.2% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.4% | 1.4% | -5.1% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.8% | 3.8% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -2.1% | -2.1% | -2.1% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.4% | 3.4% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 7.2% | 7.2% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.4% | 1.4% | -5.1% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Kenvue
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 81.62 |
| Mkt Cap | 32.6 |
| Rev LTM | 14,326 |
| Op Inc LTM | 1,141 |
| FCF LTM | 670 |
| FCF 3Y Avg | 324 |
| CFO LTM | 1,272 |
| CFO 3Y Avg | 1,788 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -2.9% |
| Rev Chg 3Y Avg | 1.8% |
| Rev Chg Q | -3.5% |
| QoQ Delta Rev Chg LTM | -0.9% |
| Op Mgn LTM | 11.6% |
| Op Mgn 3Y Avg | 13.3% |
| QoQ Delta Op Mgn LTM | -0.4% |
| CFO/Rev LTM | 11.9% |
| CFO/Rev 3Y Avg | 11.6% |
| FCF/Rev LTM | 10.1% |
| FCF/Rev 3Y Avg | 9.1% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 32.6 |
| P/S | 2.2 |
| P/EBIT | 13.3 |
| P/E | 21.5 |
| P/CFO | 19.0 |
| Total Yield | 1.4% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 4.1% |
| D/E | 0.3 |
| Net D/E | 0.2 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -1.2% |
| 3M Rtn | -16.2% |
| 6M Rtn | -19.8% |
| 12M Rtn | -23.6% |
| 3Y Rtn | -23.7% |
| 1M Excs Rtn | -2.5% |
| 3M Excs Rtn | -14.3% |
| 6M Excs Rtn | -35.2% |
| 12M Excs Rtn | -40.5% |
| 3Y Excs Rtn | -93.9% |
Segment Financials
Revenue by Segment
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Self Care | 6,451 | 6,030 | 5,643 | 5,235 | 4,820 |
| Essential Health | 4,615 | 4,570 | 4,870 | 4,782 | 4,896 |
| Skin Health and Beauty | 4,378 | 4,350 | 4,541 | 4,450 | 4,608 |
| Total | 15,444 | 14,950 | 15,054 | 14,467 | 14,324 |
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Self Care | 2,299 | 2,088 | 1,952 | 1,702 | 1,410 |
| Essential Health | 1,011 | 1,111 | 1,224 | 1,014 | 921 |
| Skin Health and Beauty | 679 | 708 | 878 | 1,281 | 1,177 |
| Other operating expense (income), net | 10 | 23 | -15 | -3,871 | -618 |
| Impairment charges | 0 | ||||
| Founder Shares | -9 | 0 | 0 | ||
| Restructuring and operating model optimization initiatives | -32 | -100 | -116 | ||
| Conversion of stock-based awards | -55 | 0 | 0 | ||
| General corporate/unallocated expenses | -296 | -298 | -272 | -277 | -258 |
| Depreciation | -305 | -296 | -317 | ||
| Amortization of intangible assets | -322 | -348 | -414 | ||
| Separation-related costs | -468 | -213 | 0 | ||
| Depreciation and amortization | -746 | -709 | |||
| Restructuring expense | -82 | -77 | |||
| Total | 2,512 | 2,675 | 2,920 | -979 | 1,846 |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 11032025 | 10-Q 9/28/2025 |
| 6302025 | 8072025 | 10-Q 6/29/2025 |
| 3312025 | 5082025 | 10-Q 3/30/2025 |
| 12312024 | 2242025 | 10-K 12/29/2024 |
| 9302024 | 11072024 | 10-Q 9/29/2024 |
| 6302024 | 8062024 | 10-Q 6/30/2024 |
| 3312024 | 5092024 | 10-Q 3/31/2024 |
| 12312023 | 3012024 | 10-K 12/31/2023 |
| 9302023 | 11032023 | 10-Q 10/1/2023 |
| 6302023 | 8022023 | 10-Q 7/2/2023 |
| 3312023 | 6022023 | 10-Q 4/2/2023 |
| 12312022 | 5042023 | 424B4 12/31/2022 |
| 12312021 | 2032023 | S-1/A 12/31/2021 |
External Quote Links
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| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |