Harte-Hanks (HHS)
Market Price (11/11/2026): $3.975 | Market Cap: $29.6 MilSector: Industrials | Industry: Industrial Conglomerates
Harte-Hanks (HHS)
Market Price (11/11/2026): $3.975Market Cap: $29.6 MilSector: IndustrialsIndustry: Industrial Conglomerates
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Digital Advertising, and E-commerce & DTC Adoption. Themes include Direct-to-Consumer Brands, Show more. | Weak multi-year price returns2Y Excs Rtn is -74%, 3Y Excs Rtn is -116% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -3.7 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -2.4% Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 64% Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -12%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -8.7%, Rev Chg QQuarterly Revenue Change % is -1.7% Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 75% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -24% Key risksHHS key risks include [1] a high concentration of clients with contracts that are cancellable on short notice, Show more. |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Digital Advertising, and E-commerce & DTC Adoption. Themes include Direct-to-Consumer Brands, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -74%, 3Y Excs Rtn is -116% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -3.7 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -2.4% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 64% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -12%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -8.7%, Rev Chg QQuarterly Revenue Change % is -1.7% |
| Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 75% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -24% |
| Key risksHHS key risks include [1] a high concentration of clients with contracts that are cancellable on short notice, Show more. |
Qualitative Assessment
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Oct 23: up 5.9% in one day (S&P 500 down 0.5%)
The stock rose without company news in our feed. The S&P 500 was down that day.
Up 132.2% from its Aug 3 low to Sep 24, down 15.0% since (S&P 500 up 1.3%)
The company's stock experienced a significant run without company news in our feed. The S&P 500 saw a slight increase during this period.
Oct 23: up 5.9% in one day (S&P 500 down 0.5%)
The stock rose without company news in our feed. The S&P 500 was down that day.
Up 132.2% from its Aug 3 low to Sep 24, down 15.0% since (S&P 500 up 1.3%)
The company's stock experienced a significant run without company news in our feed. The S&P 500 saw a slight increase during this period.
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Stock Movement Drivers
Fundamental Drivers
The 80.4% change in HHS stock from 7/31/2026 to 11/10/2026 was primarily driven by a 81.5% change in the company's P/S Multiple.| (LTM values as of) | 7312026 | 11102026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.19 | 3.95 | 80.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 155 | 155 | -0.4% |
| P/S Multiple | 0.1 | 0.2 | 81.5% |
| Shares Outstanding (Mil) | 7 | 7 | -0.2% |
| Cumulative Contribution | 80.4% |
Market Drivers
7/31/2026 to 11/10/2026| Return | Correlation | |
|---|---|---|
| HHS | 80.4% | |
| Market (SPY) | 0.4% | 0.2% |
| Sector (XLI) | -6.2% | 4.0% |
Fundamental Drivers
The 42.7% change in HHS stock from 4/30/2026 to 11/10/2026 was primarily driven by a 47.5% change in the company's P/S Multiple.| (LTM values as of) | 4302026 | 11102026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.77 | 3.95 | 42.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 160 | 155 | -3.1% |
| P/S Multiple | 0.1 | 0.2 | 47.5% |
| Shares Outstanding (Mil) | 7 | 7 | -0.2% |
| Cumulative Contribution | 42.7% |
Market Drivers
4/30/2026 to 11/10/2026| Return | Correlation | |
|---|---|---|
| HHS | 42.7% | |
| Market (SPY) | 4.6% | 3.4% |
| Sector (XLI) | -3.1% | 7.3% |
Fundamental Drivers
The 27.0% change in HHS stock from 10/31/2025 to 11/10/2026 was primarily driven by a 44.7% change in the company's P/S Multiple.| (LTM values as of) | 10312025 | 11102026 | Change |
|---|---|---|---|
| Stock Price ($) | 3.11 | 3.95 | 27.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 175 | 155 | -11.6% |
| P/S Multiple | 0.1 | 0.2 | 44.7% |
| Shares Outstanding (Mil) | 7 | 7 | -0.7% |
| Cumulative Contribution | 27.0% |
Market Drivers
10/31/2025 to 11/10/2026| Return | Correlation | |
|---|---|---|
| HHS | 27.0% | |
| Market (SPY) | 10.9% | 9.8% |
| Sector (XLI) | 9.8% | 8.6% |
Fundamental Drivers
The -39.5% change in HHS stock from 10/31/2023 to 11/10/2026 was primarily driven by a -24.0% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 10312023 | 11102026 | Change |
|---|---|---|---|
| Stock Price ($) | 6.53 | 3.95 | -39.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 204 | 155 | -24.0% |
| P/S Multiple | 0.2 | 0.2 | -19.6% |
| Shares Outstanding (Mil) | 7 | 7 | -1.0% |
| Cumulative Contribution | -39.5% |
Market Drivers
10/31/2023 to 11/10/2026| Return | Correlation | |
|---|---|---|
| HHS | -39.5% | |
| Market (SPY) | 85.5% | 13.7% |
| Sector (XLI) | 78.4% | 10.0% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| HHS Return | 183% | 54% | -42% | -24% | -42% | 31% | 47% |
| Peers Return | 21% | -32% | 28% | -20% | -19% | -15% | -41% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 10% | 101% |
Monthly Win Rates [3] | |||||||
| HHS Win Rate | 8% | 58% | 50% | 33% | 42% | 55% | |
| Peers Win Rate | 65% | 42% | 48% | 40% | 40% | 44% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 36% | |
Max Drawdowns [4] | |||||||
| HHS Max Drawdown | -8% | -43% | -63% | -41% | -50% | -36% | |
| Peers Max Drawdown | -35% | -58% | -48% | -48% | -50% | -48% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: QUAD, CMPR, TTEC, CNXC, CNDT.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 11/10/2026 (YTD)
How Low Can It Go
| Event | HHS | S&P 500 |
|---|---|---|
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -17.8% | -24.5% |
| % Gain to Breakeven | 21.6% | 32.4% |
| Time to Breakeven | 59 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -63.2% | -33.7% |
| % Gain to Breakeven | 171.7% | 50.9% |
| Time to Breakeven | 64 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -68.4% | -19.2% |
| % Gain to Breakeven | 216.5% | 23.8% |
| Time to Breakeven | 1066 days | 105 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -40.1% | -3.7% |
| % Gain to Breakeven | 67.0% | 3.9% |
| Time to Breakeven | 1884 days | 6 days |
| 2013 Taper Tantrum | ||
| % Loss | -10.3% | -0.2% |
| % Gain to Breakeven | 11.4% | 0.2% |
| Time to Breakeven | 9 days | 1 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -14.9% | -17.9% |
| % Gain to Breakeven | 17.5% | 21.8% |
| Time to Breakeven | 13 days | 123 days |
In The Past
Harte-Hanks's stock fell 0.0% during the Summer-Fall 2023 Five Percent Yield Shock. Such a loss loss requires a 0.0% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
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| Event | HHS | S&P 500 |
|---|---|---|
| 2020 COVID-19 Crash | ||
| % Loss | -63.2% | -33.7% |
| % Gain to Breakeven | 171.7% | 50.9% |
| Time to Breakeven | 64 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -68.4% | -19.2% |
| % Gain to Breakeven | 216.5% | 23.8% |
| Time to Breakeven | 1066 days | 105 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -40.1% | -3.7% |
| % Gain to Breakeven | 67.0% | 3.9% |
| Time to Breakeven | 1884 days | 6 days |
In The Past
Harte-Hanks's stock fell 0.0% during the Summer-Fall 2023 Five Percent Yield Shock. Such a loss loss requires a 0.0% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Harte-Hanks (HHS)
Harte Hanks, Inc. (HHS) operates as a customer experience company, providing integrated solutions designed to help businesses connect with their target audiences, manage customer interactions, and optimize their supply chain. The company assists clients in planning and executing omni-channel marketing programs, handling customer service inquiries, and facilitating product and literature fulfillment.
HHS's services are delivered through three primary segments. Its Marketing Services segment offers strategic guidance, audience identification and data strategy, and execution across diverse channels including digital, social, mobile, search, print, and direct mail. This also encompasses website/app development, e-commerce, and marketing automation solutions. The Customer Care segment focuses on managing consumer concerns, providing CRM and digital transformation services, and developing intelligence-based B2B solutions. Lastly, the Fulfillment & Logistics Services segment manages product, print-on-demand, and mail fulfillment, as well as third-party logistics and freight optimization.
Harte Hanks serves a broad range of clients across multiple vertical markets. Its primary customer base includes business-to-business (B2B) enterprises, consumer brand companies, financial services institutions, retail organizations, and healthcare providers. The company aims to deliver cohesive solutions that enable these clients to engage audiences effectively, drive desired actions, and meet their specific business goals.
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Harte-Hanks is like a specialized version of Accenture or IBM Consulting, dedicated to managing the entire customer experience for businesses, from marketing campaigns to customer service and product fulfillment.
Alternatively, think of Harte-Hanks as a full-service marketing and communications conglomerate, similar to WPP or Omnicom, but with the added comprehensive offering of customer care and logistics for businesses.
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Major Products and Services of Harte-Hanks (HHS)
-
Marketing Services
- Marketing Strategy & Planning: Offers strategic guidance to plan and execute omni-channel marketing programs.
- Audience Data & Analytics: Provides services for audience identification, profiling, segmentation, predictive modeling, and data hygiene.
- Digital & Traditional Marketing Execution: Develops and manages campaigns across print, broadcast, direct mail, website, app, display, social, mobile, search, and voice channels.
- Marketing Technology Solutions: Delivers website/app development, e-commerce enablement, database building/management, and marketing automation services.
- Marketing Operations Outsourcing: Provides outsourced solutions for managing marketing operations efficiently.
-
Customer Care Services
- Customer Experience Management: Manages and resolves consumer concerns across various hardware, software, and service issues.
- CRM & Digital Transformation: Implements CRM and digital solutions to create meaningful customer interactions through connected content and self-help tools.
- B2B Intelligence Solutions: Offers intelligence-based solutions to understand B2B audiences and drive engagement.
-
Fulfillment & Logistics Services
- Product & Print Fulfillment: Provides print-on-demand, product recall management, and distribution of literature and promotional products.
- Custom Engagement Programs: Creates tailored solutions to engage audiences, support conferences, and appreciate employees.
- Third-Party Logistics (3PL): Offers comprehensive logistics and freight optimization services.
AI Analysis | Feedback
Based on the provided company description, Harte-Hanks (HHS) operates as a business-to-business (B2B) company, primarily serving other companies.
The company description specifies that Harte-Hanks primarily serves customers within the following vertical markets:
- B2B
- Consumer brand
- Financial services
- Retail
- Healthcare
The provided background information does not list the specific names of major customer companies or their corresponding stock symbols.
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David Fisher, President & Chief Operating Officer
David Fisher was appointed Interim Chief Operating Officer of Harte-Hanks on January 28, 2025, following the departure of former CEO Kirk Davis. He then assumed the role of President on June 2, 2025. Mr. Fisher has over 25 years of experience focusing on strategic initiatives, cost structure transformation, financial planning and analysis. He previously served as Chief Transformation Officer for Harte-Hanks, where he was instrumental in modernizing the company's technology infrastructure and data capabilities and leading "Project Elevate," a transformation and modernization initiative. Before joining Harte-Hanks, he was Senior Vice President and Chief Procurement Officer at Tribune Publishing, having also served as SVP of Corporate Finance & Planning and VP of Corporate Development at Tribune.
David Garrison, Chief Financial Officer
David Garrison was appointed permanent Chief Financial Officer of Harte-Hanks effective January 29, 2024, after serving as Interim Chief Financial Officer since October 2023. He brings over 20 years of public company CFO experience, with expertise in cost containment, streamlining operations, and ERP implementations. Prior to Harte-Hanks, Mr. Garrison was CFO of Digital Lumens Incorporated, where he played a key role in selling a product line to a strategic buyer and selling the remaining operating entity to a foreign company. He also served as Chief Financial Officer for Sensera, Inc., a medical and IoT technology company, where he was important in turning around operations to facilitate a sale. From 2014 to 2017, he was CFO of Tecogen Inc., a NASDAQ-listed company. Mr. Garrison holds an MBA from Boston University and has experience leading several Greater Boston-based companies through successful growth-driven integrations, transactions, and implementations.
Nina Hall, Human Resources Officer
Nina Hall serves as the Human Resources Officer for Harte-Hanks.
Carolyn DeLuca, General Counsel
Carolyn DeLuca has served as General Counsel for Harte-Hanks since June 1, 1983.
Elliott Peterson, Chief Technology/Science/R&D Officer
Elliott Peterson was appointed Chief Technology/Science/R&D Officer at Harte-Hanks on October 26, 2021.
AI Analysis | Feedback
The key risks to Harte-Hanks (HHS) primarily revolve around its ongoing struggle with revenue generation and its resultant impact on profitability.
- Sustained Revenue Decline and Client Attrition: Harte-Hanks has consistently reported declines in its total revenue across all segments, with the Marketing Services segment experiencing the steepest fall. For example, in Q2 2025, total revenue declined 14.2% compared to Q2 2024, and Marketing Services revenue decreased 28.7%. Similarly, Q1 2025 saw an 8.6% decrease in total revenue due to planned expirations of certain customer contracts and reduced project work in Marketing Services. Full-year 2024 revenue also fell by 3.3% compared to 2023, with declines across all business segments. This indicates a continuous challenge in retaining clients and securing new business, directly impacting the company's top-line performance.
- Profitability Challenges and Net Losses: Despite implementing restructuring programs like Project Elevate aimed at optimizing costs, Harte-Hanks has faced significant profitability challenges, frequently reporting net losses and declining EBITDA. In Q2 2025, the company posted a net loss of $0.3 million and a substantial drop in Adjusted EBITDA by 59.0% compared to the prior year. Q1 2025 also resulted in an operating loss and a net loss. The full-year 2024 saw a net loss of $30.3 million, significantly impacted by charges related to pension plan termination. These persistent losses and reduced operating margins highlight difficulties in translating revenue into sustainable profit, posing a risk to the company's financial health.
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Addressable Markets for Harte-Hanks (HHS)
Harte-Hanks, Inc. operates within several key addressable markets for its main products and services, including Marketing Services, Customer Care, and Fulfillment & Logistics Services. The estimated sizes for these markets are as follows:
Marketing Services
- The global digital marketing services market is projected to be valued at approximately US$ 750.0 billion in 2026. North America is anticipated to hold a significant share, accounting for about 40% of this market in 2026.
- The global direct marketing market is expected to grow from $203.91 billion in 2025 to $217.96 billion in 2026. North America was the largest region in this market in 2025.
- The U.S. direct selling market generated revenues of USD 46,841.4 million in 2025.
- The global full-service digital marketing agencies market size was valued at around USD 369.08 billion in 2025 and is projected to reach USD 399.64 billion in 2026. North America is identified as the largest region in this market.
- The market size of Digital Advertising Agencies in the U.S. was $59.3 billion in 2025 and is projected to be $64.2 billion in 2026.
Customer Care
- The global customer experience management (CEM) market was valued at approximately USD 22.35 billion in 2025 and is projected to grow to USD 26.11 billion in 2026. North America held over 38% of the global share in 2025.
- The U.S. customer experience management market size was exhibited at USD 5.50 billion in 2025.
- The market size of Customer Care Centers in the U.S. was $11.4 billion in 2024 and is projected to be $11.6 billion in 2025.
- The global outsourced customer care services market size was estimated at USD 77.12 billion in 2024. North America dominated this industry, holding the largest revenue share of 46.2% in 2024.
- The global customer service market was estimated at USD 494.14 billion in 2025. North America dominates this market, accounting for approximately 45% of the global share.
Fulfillment & Logistics Services
- The United States Third-Party Logistics (3PL) market size was USD 219.62 billion in 2025 and is projected to reach USD 227.69 billion in 2026.
- The global logistics services market size was US$ 1257.69 billion in 2023 and is projected to reach US$ 1,900.62 billion by 2031.
- The global fulfillment services market is forecasted to be worth USD 14.32 billion in 2026.
- The global e-commerce fulfillment services market was accounted at USD 141.35 billion in 2025 and is predicted to increase to USD 161.48 billion in 2026. North America is projected to show the fastest growth within this market.
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Harte-Hanks (NASDAQ: HHS) is expected to drive future revenue growth over the next 2-3 years through several key initiatives and areas of focus:
- Expansion in Customer Care and Sales Services: Harte-Hanks has demonstrated consistent revenue growth in its Customer Care and Sales Services segments. For instance, Customer Care revenues increased in the third quarter of 2024 due to expanded workloads from entertainment industry clients. Similarly, the Sales Services segment experienced growth driven by increased volume from a significant client.
- New Customer Acquisition and Strategic Partnerships: The company is actively pursuing new customer acquisitions and forming strategic partnerships to enhance its growth prospects. Harte-Hanks has secured new clients across diverse sectors, including a design marketplace, a major financial services institution, a global luxury automotive company, and a luxury goods resale platform. Furthermore, collaborations, such as the partnership with Amazon Web Services to enhance AI and machine learning capabilities in customer care, are anticipated to be substantial revenue contributors.
- Geographic Expansion and Penetration of the SMB Segment: Harte-Hanks aims to expand its market reach geographically, with a particular focus on better penetrating the European market. Additionally, the company plans to venture into the Small and Medium-sized Business (SMB) segment for the first time, opening up new customer bases.
- Leveraging AI and Data-Driven Decision Making: Harte-Hanks is implementing its "Elevate" program, which emphasizes optimizing business operations through artificial intelligence and data-driven decision-making. This includes enhancing AI and machine learning capabilities within its customer care services through strategic partnerships. The establishment of a Chief Customer Data Officer role and the Customer Excellence and Growth (CEG) division underscore this commitment to utilizing data for improved customer understanding and sustained growth.
- Focus on Customer Loyalty and Retention through the Customer Excellence and Growth (CEG) Division: With the introduction of its Chief Customer Data Officer and the new Customer Excellence and Growth (CEG) division, Harte-Hanks is focusing on identifying key drivers of customer loyalty and pinpointing the root causes of client revenue shrinkage and attrition. This strategic emphasis on retaining and expanding relationships with existing customers is crucial for a stable revenue base.
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Share Repurchases
- Harte-Hanks' Board of Directors authorized a $6.5 million share repurchase program on May 2, 2023.
- In 2023, the company repurchased 391,785 shares of common stock for a total of $2.4 million.
- No shares were repurchased in 2024 or in the three and nine months ended September 30, 2025, under the authorized program, which had $4.1 million remaining in authorization as of September 30, 2025.
Share Issuance
- On December 2, 2022, Harte-Hanks issued 100,000 shares of common stock to Wipro, LLC as part of the repurchase of its outstanding Series A Convertible Preferred Stock.
Outbound Investments
- On December 1, 2022, Harte-Hanks acquired all the assets of Inside Out Solutions, LLC for approximately $7.5 million.
Capital Expenditures
- Harte-Hanks initiated "Project Elevate" in the second half of 2023, focusing on optimizing business resources and reinvesting savings into sales, marketing, technology, and strategy.
- The company has made significant investments in cutting-edge technology tools and platforms.
- Increased technology costs were noted within the Customer Care segment in the first quarter of 2025.
Peer Outperformance in Industrial Conglomerates
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Construction & Engineering | 28 | -15.0% | 99.1% | 112.8% | FIX 1049% · STRL 915% · AGX 632% |
| Marine Transportation | 5 | 27.7% | 30.8% | 110.4% | MATX 143% · KEX 114% |
| Construction Machinery & Heavy Transportation Equipment | 14 | 12.9% | 68.3% | 100.2% | ALSN 273% · WAB 224% · CAT 207% |
| Aerospace & Defense | 54 | 3.3% | 60.2% | 63.1% | ATI 959% · FTAI 919% · HWM 588% |
| Industrial Machinery & Supplies & Components | 71 | 4.2% | 53.3% | 34.7% | CRS 852% · MLI 303% · SYM 276% |
| Rail Transportation | 7 | 37.1% | 73.5% | 29.3% | CSX 54% · UNP 39% · NSC 29% |
| Trading Companies & Distributors | 19 | 11.1% | 36.8% | 27.9% | DXPE 340% · URI 203% · AIT 200% |
| Diversified Support Services | 34 | 14.3% | 46.9% | 21.6% | CXW 198% · OPLN 139% · CACI 128% |
| Building Products | 34 | -3.6% | 10.7% | 19.0% | MOD 792% · GFF 352% · TT 137% |
| Cargo Ground Transportation | 16 | 35.3% | 17.4% | 6.7% | XPO 306% · R 270% · ARCB 29% |
| Office Services & Supplies | 10 | 18.3% | 24.5% | 0.0% | PBI 151% · HNI 45% · MSA 21% |
| Industrial Conglomerates ← | 17 | 17.6% | 11.1% | -3.7% | CSW 105% · DD 80% · CSL 78% |
| Electrical Components & Equipment | 39 | -5.6% | 61.1% | -5.6% | POWL 1500% · VRT 632% · BE 461% |
| Data Processing & Outsourced Services | 6 | -7.1% | 3.2% | -11.9% | EXLS 65% · BR 18% · G -7% |
| Research & Consulting Services | 13 | 0.4% | -13.7% | -23.7% | HURN 216% · FCN 38% · BAH 9% |
| Agricultural & Farm Machinery | 16 | 13.3% | -2.4% | -25.1% | DE 108% · TTC 15% · AGCO 7% |
| Environmental & Facilities Services | 29 | -19.1% | 30.5% | -26.3% | GEO 249% · CLH 169% · RSG 96% |
| Passenger Airlines | 11 | 11.7% | 83.0% | -27.8% | LTM 3364% · UAL 133% · DAL 119% |
| Security & Alarm Services | 9 | -44.1% | 42.7% | -29.7% | BCO 89% |
| Air Freight & Logistics | 12 | -30.0% | -5.6% | -39.4% | FDX 77% · EXPD 60% · CHRW 56% |
| Human Resource & Employment Services | 22 | 24.1% | -13.6% | -39.8% | ADP 49% · FA 17% · PAYX 11% |
| Passenger Ground Transportation | 3 | -25.6% | 35.8% | -48.6% | UBER 61% · CAR -49% · LYFT -69% |
| Airport Services | 4 | -39.0% | -57.3% | -82.7% | JOBY -36% |
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Harte-Hanks Earnings Notes | 12/16/2025 | |
| Would You Still Hold Harte-Hanks Stock If It Fell 30%? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
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Peer Comparisons
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Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 5.69 |
| Mkt Cap | 0.3 |
| Rev LTM | 2,690 |
| Op Inc LTM | 107 |
| FCF LTM | 58 |
| FCF 3Y Avg | 31 |
| CFO LTM | 101 |
| CFO 3Y Avg | 77 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -1.2% |
| Rev Chg 3Y Avg | -6.6% |
| Rev Chg Q | -1.4% |
| QoQ Delta Rev Chg LTM | -0.4% |
| Op Inc Chg LTM | -1.7% |
| Op Inc Chg 3Y Avg | -10.0% |
| Op Mgn LTM | 4.9% |
| Op Mgn 3Y Avg | 4.4% |
| QoQ Delta Op Mgn LTM | -0.0% |
| CFO/Rev LTM | 4.7% |
| CFO/Rev 3Y Avg | 3.4% |
| FCF/Rev LTM | 2.4% |
| FCF/Rev 3Y Avg | 1.4% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Fulfillment & Logistics Services | 74 | 82 | 85 | 86 | 64 |
| Customer Care | 50 | 53 | 54 | 67 | 75 |
| Revenue Solutions | 35 | 50 | 53 | 53 | 56 |
| Restructuring Expense | 0 | 0 | 0 | ||
| Unallocated Corporate | 0 | 0 | 0 | 0 | |
| Total | 160 | 185 | 191 | 206 | 195 |
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Customer Care | 6 | 10 | 9 | 11 | 12 |
| Revenue Solutions | 5 | 4 | 6 | 7 | 7 |
| Fulfillment & Logistics Services | 4 | 5 | 8 | 10 | 6 |
| Restructuring Expense | -2 | -2 | -6 | 0 | -6 |
| Unallocated Corporate | -13 | -14 | -13 | -13 | -11 |
| Total | 0 | 2 | 3 | 15 | 8 |
| $ Mil | 2015 | 2014 | 2012 | 2011 | 2010 |
|---|---|---|---|---|---|
| Customer Interaction | 232 | 533 | |||
| Trillium Software | 183 | 114 | |||
| Corporate Activities | 48 | 88 | 88 | ||
| Direct Marketing | 610 | 675 | 604 | ||
| Shoppers | 49 | 170 | 235 | ||
| Total | 415 | 647 | 706 | 933 | 927 |
Price Behavior
| Market Price | $3.95 | |
| Market Cap ($ Bil) | 0.0 | |
| First Trading Date | 11/04/1993 | |
| Distance from 52W High | -15.0% | |
| 50 Days | 200 Days | |
| DMA Price | $4.28 | $3.11 |
| DMA Trend | up | up |
| Distance from DMA | -7.7% | 27.0% |
| 3M | 1YR | |
| Volatility | 115.5% | 76.4% |
| Downside Capture | -222.59 | 7.73 |
| Upside Capture | 0.95 | 48.96 |
| Correlation (S&P 500) | 1.1% | 8.4% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.28 | -0.06 | 0.09 | 0.33 | 0.65 | 0.52 |
| Up Beta | 0.85 | 1.25 | 0.53 | 0.97 | 0.99 | 0.59 |
| Down Beta | 0.82 | 0.89 | 5.47 | 2.11 | 1.36 | 0.78 |
| Up Capture | -133% | -84% | 22% | 10% | 36% | 5% |
| Bmk +ve Days | 12 | 18 | 28 | 62 | 130 | 427 |
| Stock +ve Days | 8 | 18 | 31 | 57 | 107 | 337 |
| Down Capture | 113% | -0% | -452% | -116% | 27% | 75% |
| Bmk -ve Days | 10 | 25 | 36 | 64 | 121 | 325 |
| Stock -ve Days | 11 | 19 | 26 | 55 | 116 | 355 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HHS | |
|---|---|---|---|---|
| HHS | 20.7% | 78.9% | 0.54 | - |
| Sector ETF (XLI) | 11.0% | 18.2% | 0.42 | 8.2% |
| Equity (SPY) | 12.7% | 13.7% | 0.62 | 10.2% |
| Gold (GLD) | 0.3% | 28.9% | 0.00 | 9.1% |
| Commodities (DBC) | 34.5% | 21.3% | 1.28 | 1.5% |
| Real Estate (VNQ) | 11.7% | 14.2% | 0.53 | 3.1% |
| Bitcoin (BTCUSD) | -27.7% | 43.5% | -0.63 | 5.5% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HHS | |
|---|---|---|---|---|
| HHS | -15.5% | 56.2% | -0.11 | - |
| Sector ETF (XLI) | 11.5% | 17.8% | 0.48 | 17.1% |
| Equity (SPY) | 11.6% | 17.3% | 0.50 | 19.5% |
| Gold (GLD) | 17.2% | 19.1% | 0.72 | 6.2% |
| Commodities (DBC) | 7.4% | 19.6% | 0.26 | 9.2% |
| Real Estate (VNQ) | 1.4% | 18.9% | -0.04 | 14.2% |
| Bitcoin (BTCUSD) | 3.4% | 51.5% | 0.25 | 8.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HHS | |
|---|---|---|---|---|
| HHS | -22.1% | 61.5% | -0.23 | - |
| Sector ETF (XLI) | 13.3% | 20.1% | 0.58 | 18.8% |
| Equity (SPY) | 15.2% | 18.0% | 0.71 | 21.1% |
| Gold (GLD) | 11.7% | 16.6% | 0.58 | 4.0% |
| Commodities (DBC) | 7.5% | 18.1% | 0.33 | 12.0% |
| Real Estate (VNQ) | 5.9% | 20.7% | 0.24 | 16.9% |
| Bitcoin (BTCUSD) | 59.5% | 66.3% | 0.99 | 2.1% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 9/15/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/14/2026 | -0.4% | -7.5% | -12.8% |
| 3/18/2026 | 0.0% | -7.5% | 9.1% |
| 11/10/2025 | -0.7% | -3.1% | 3.2% |
| 8/7/2025 | 3.7% | 0.3% | -1.4% |
| 5/14/2025 | 0.0% | -1.5% | -10.4% |
| 3/18/2025 | 3.7% | 7.8% | 5.5% |
| 11/15/2024 | -0.6% | -8.2% | -13.4% |
| 5/10/2024 | 1.1% | 8.4% | 8.3% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 14 | 12 | 14 |
| # Negative | 8 | 10 | 8 |
| Median Positive | 0.0% | 1.7% | 5.7% |
| Median Negative | -0.9% | -5.6% | -10.3% |
| Max Positive | 12.0% | 23.6% | 182.9% |
| Max Negative | -4.4% | -14.2% | -16.1% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/14/2026 | -0.4% | -7.5% | -12.8% |
| 3/18/2026 | 0.0% | -7.5% | 9.1% |
| 11/10/2025 | -0.7% | -3.1% | 3.2% |
| 8/7/2025 | 3.7% | 0.3% | -1.4% |
| 5/14/2025 | 0.0% | -1.5% | -10.4% |
| 3/18/2025 | 3.7% | 7.8% | 5.5% |
| 11/15/2024 | -0.6% | -8.2% | -13.4% |
| 5/10/2024 | 1.1% | 8.4% | 8.3% |
| 3/18/2024 | 0.0% | -4.2% | -10.1% |
| 11/9/2023 | -2.5% | -0.4% | -2.5% |
| 8/10/2023 | -0.9% | -3.3% | 5.9% |
| 5/3/2023 | -1.4% | -7.1% | -8.4% |
| 3/8/2023 | -0.9% | -14.2% | -16.1% |
| 11/10/2022 | -4.4% | 3.1% | 3.1% |
| 8/11/2022 | 11.2% | 23.6% | 7.8% |
| 5/12/2022 | 12.0% | 15.3% | 31.0% |
| 2/24/2022 | 0.6% | 5.3% | 11.5% |
| 11/12/2021 | 0.0% | 0.0% | 182.9% |
| 8/13/2021 | 0.0% | 0.0% | 0.0% |
| 5/13/2021 | 0.0% | 0.0% | 0.0% |
| 3/18/2021 | 0.0% | 0.0% | 0.0% |
| 12/1/2020 | 0.0% | 0.0% | 0.0% |
| SUMMARY STATS | |||
| # Positive | 14 | 12 | 14 |
| # Negative | 8 | 10 | 8 |
| Median Positive | 0.0% | 1.7% | 5.7% |
| Median Negative | -0.9% | -5.6% | -10.3% |
| Max Positive | 12.0% | 23.6% | 182.9% |
| Max Negative | -4.4% | -14.2% | -16.1% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/14/2026 | 10-Q |
| 03/31/2026 | 05/15/2026 | 10-Q |
| 12/31/2025 | 03/17/2026 | 10-K |
| 09/30/2025 | 11/12/2025 | 10-Q |
| 06/30/2025 | 08/08/2025 | 10-Q |
| 03/31/2025 | 05/15/2025 | 10-Q |
| 12/31/2024 | 03/17/2025 | 10-K |
| 09/30/2024 | 11/14/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/10/2024 | 10-Q |
| 12/31/2023 | 04/01/2024 | 10-K |
| 09/30/2023 | 11/13/2023 | 10-Q |
| 06/30/2023 | 08/11/2023 | 10-Q |
| 03/31/2023 | 05/12/2023 | 10-Q |
| 12/31/2022 | 03/31/2023 | 10-K |
| 09/30/2022 | 11/14/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/14/2026 | 10-Q |
| 03/31/2026 | 05/15/2026 | 10-Q |
| 12/31/2025 | 03/17/2026 | 10-K |
| 09/30/2025 | 11/12/2025 | 10-Q |
| 06/30/2025 | 08/08/2025 | 10-Q |
| 03/31/2025 | 05/15/2025 | 10-Q |
| 12/31/2024 | 03/17/2025 | 10-K |
| 09/30/2024 | 11/14/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/10/2024 | 10-Q |
| 12/31/2023 | 04/01/2024 | 10-K |
| 09/30/2023 | 11/13/2023 | 10-Q |
| 06/30/2023 | 08/11/2023 | 10-Q |
| 03/31/2023 | 05/12/2023 | 10-Q |
| 12/31/2022 | 03/31/2023 | 10-K |
| 09/30/2022 | 11/14/2022 | 10-Q |
| 06/30/2022 | 08/12/2022 | 10-Q |
| 03/31/2022 | 05/13/2022 | 10-Q |
| 12/31/2021 | 03/21/2022 | 10-K |
| 09/30/2021 | 11/12/2021 | 10-Q |
| 06/30/2021 | 08/13/2021 | 10-Q |
| 03/31/2021 | 05/14/2021 | 10-Q |
| 12/31/2020 | 03/24/2021 | 10-K |
| 09/30/2020 | 11/13/2020 | 10-Q |
| 06/30/2020 | 08/14/2020 | 10-Q |
| 03/31/2020 | 05/14/2020 | 10-Q |
| 12/31/2019 | 03/19/2020 | 10-K |
| 09/30/2019 | 11/12/2019 | 10-Q |
Industry Resources
| Industrials Resources |
| IndustryWeek |
| Manufacturing.net |
| Aviation Week |
| Industrial Conglomerates Resources |
| Bloomberg Businessweek |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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