Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services. The company provides strategic guidance to help clients to plan and execute omni-channel marketing programs; audience identification, profiling, segmentation and prioritization, predictive modeling, and data strategy services; data hygiene and cleansing services; print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice services; Website and app development, e-commerce enablement, database building and management, platform architecture creation, and marketing automation services; and outsourcing marketing operations solutions. It also offers customer experience management services comprising interact and resolve consumer concerns across hardware and software platforms, healthcare benefit plans, and recalls or a myriad of other customer service issues; CRM and digital transformation solutions to create meaningful customer interactions by connecting content between agent or AI-driven interfaces and web-based self-help tools and community forums; and intelligence-based B2B solutions that understand audiences and their behaviors, and then inspire and drive action to deliver results. In addition, the company provides product, print-on-demand, and mail fulfillment solutions, such as printing on demand, managing product recalls, and distributing literature and promotional products; custom solutions to engage audiences, target customers, support conferences, and appreciate employees; and third-party logistics and freight optimization services. It primarily serves B2B, consumer brand, financial services, retail, and healthcare vertical markets. Harte Hanks, Inc. was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
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Here are 1-2 brief analogies to describe Harte-Hanks (HHS):
- Like a hybrid of Salesforce Marketing Cloud and a direct marketing agency.
- A full-service version of Adobe Experience Cloud for data-driven customer engagement and direct marketing.
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- Customer Experience & Engagement Services: Harte-Hanks designs, implements, and manages strategies to enhance customer interactions and build brand loyalty across various touchpoints.
- Data & Analytics Services: Harte-Hanks collects, analyzes, and interprets customer data to provide actionable insights that drive marketing effectiveness and business strategy.
- Digital Marketing Services: Harte-Hanks offers a suite of online marketing activities, including SEO, paid media, email marketing, and content creation, to promote client products and services.
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Harte-Hanks (HHS) Major Customers
Harte-Hanks (HHS) primarily operates as a **business-to-business (B2B)** service provider, offering data-driven marketing solutions, customer relationship management (CRM) support, direct marketing, and fulfillment services to other companies.
While Harte-Hanks serves a diverse client base, specific major customer names are generally not publicly disclosed due to client confidentiality agreements. Public filings indicate that Harte-Hanks does have a significant portion of its revenue derived from a relatively small number of large clients (for instance, its largest client accounted for approximately 11% of revenue in 2022), but these clients are not named.
However, Harte-Hanks consistently states the key industries from which its customer companies are drawn. These industries represent the categories of companies that utilize Harte-Hanks' services:
- Automotive: Major automotive manufacturers and related businesses seeking to engage customers throughout the vehicle lifecycle.
- Technology: Leading technology companies looking for marketing insights and customer engagement strategies.
- Financial Services: Banks, credit card companies, and other financial institutions aiming to acquire and retain customers.
- Healthcare: Pharmaceutical companies, healthcare providers, and insurers using data to reach patients and professionals effectively.
- Consumer Brands (including Retail/CPG): Companies with well-known brands that need to connect with consumers through various marketing channels.
Therefore, Harte-Hanks' major customers are leading companies within these specified industries, though their individual names and public symbols remain confidential.
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- Amazon (AMZN)
- Microsoft (MSFT)
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David Fisher President
David Fisher was appointed President of Harte-Hanks in June 2025, leading the company's day-to-day operations and strategic execution. He joined Harte-Hanks in March 2023 as a strategic development advisor and was named Chief Transformation Officer in January 2024, where he launched 'Project Elevate,' an initiative focused on EBITDA stability, service innovation, and execution discipline. In January 2025, he was appointed Interim Chief Operating Officer. Prior to Harte-Hanks, Mr. Fisher served as Senior Vice President and Chief Procurement Officer at Tribune Publishing, and also held roles as SVP of Corporate Finance & Planning and VP of Corporate Development at Tribune. He also served as Senior Vice President of Finance for Source Interlink.
David Garrison Chief Financial Officer
David Garrison was named permanent Chief Financial Officer of Harte-Hanks effective January 29, 2024, after serving as Interim Chief Financial Officer since October 2023. He brings over 20 years of public company CFO experience with expertise in cost containment, streamlining operations, and ERP implementations. Before joining Harte-Hanks, Mr. Garrison was the CFO of Digital Lumens Incorporated for two years, where he was instrumental in selling a product line to a strategic buyer and selling the remaining operating entity to a foreign company. He also served as Chief Financial Officer for Sensera, Inc., an Australian-listed medical and IoT technology company, for three years, playing a role in turning around operations to facilitate a sale. From 2014 to 2017, he was CFO of Tecogen Inc., a NASDAQ-listed company, where he supported growth with cost controls. Mr. Garrison previously served as Managing Director of IW Ventures LLC, a financial consultant.
Nina Hall Vice President of People, Human Resources
Nina Hall is the Vice President of People, Human Resources at Harte-Hanks, a role she has held since 2019. She has over 25 years of experience in human resources, with responsibilities including talent acquisition, employee relations, HR shared services, compliance, benefits, and engagement for the company's global workforce. Before joining Harte-Hanks, Ms. Hall held various HR management roles supporting public broadcasting and information technology. She holds a B.S. in Management from Pepperdine University.
Robert Wyman General Counsel
Robert Wyman joined Harte-Hanks as General Counsel in 2012. He has extensive experience in civil and criminal litigation, as well as in international and multi-state employment law, real estate law, privacy law, banking law, and contract law.
John H. Griffin, Jr. Chairman of the Board
John H. Griffin, Jr. has served as the Chairman of the Board for Harte-Hanks since 2021. Previously, he held positions as Vice Chairman and Chairman of the Operations Committee for the company. His background includes serving as Managing Director at Oaklins DeSilva+Phillips and as Chief Executive Officer and a Director of Tribune Publishing Company, as well as Chief Executive Officer of Time Inc.
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One clear emerging threat for Harte-Hanks (HHS) is the fundamental shift towards a privacy-centric digital advertising ecosystem. This shift is driven by evolving global privacy regulations (such as GDPR and CCPA) and, most notably, the ongoing deprecation of third-party cookies by major web browsers like Google Chrome and Apple's App Tracking Transparency framework. These changes directly impact the core methods of data collection, tracking, targeting, and measurement that underpin Harte-Hanks' data-driven marketing services. The inability to rely on traditional third-party data collection mechanisms forces a re-evaluation and overhaul of customer data platforms, analytics, and advertising strategies, potentially eroding the efficacy of established marketing approaches and creating a competitive advantage for entities that more swiftly and effectively adapt to privacy-first, first-party data strategies.
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The addressable markets for Harte-Hanks' main products and services vary significantly by offering and region, primarily spanning global and U.S. markets. Harte-Hanks (symbol: HHS) is a global marketing services company specializing in analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
Digital Marketing Services
- The global digital marketing market was valued at approximately $780 billion in 2023 and is projected to grow to $1.18 trillion by 2033. Another estimate places the global market at $598.58 billion in 2024, expected to reach $1,443.27 billion by 2034.
- The digital advertising agency service market globally was valued at $20.63 billion in 2025 and is set to expand to $78.73 billion by 2035.
- In the U.S., the digital advertising agency industry is expected to generate $52.4 billion in revenue in 2024.
- The U.S. digital marketing software market size was valued at $31.64 billion in 2024 and is projected to reach $141.14 billion by 2033. Another report indicates a U.S. digital marketing software market size of $22.78 billion in 2022, with a projected growth to $82.62 billion by 2030.
Marketing Technology (MarTech)
- The global marketing technology (MarTech) market size was valued at $493.7 billion in 2024 and is estimated to reach $2,431.45 billion by 2033. Other estimates for the global MarTech market include $465.18 billion in 2024, growing to $1,379.27 billion by 2030, and $414.51 billion in 2024, projected to reach $815.38 billion by 2033. In 2022, the market was valued at $329 billion and is projected to reach $1.7 trillion by 2032.
- North America holds a significant share of the global MarTech market, exceeding 35.8% in 2024.
- The U.S. marketing technology market generated $86.58 billion in revenue in 2023 and is expected to reach $300.54 billion by 2030. The U.S. market accounted for 84.30% of the total North American market in 2024.
Customer Care Services
- The global customer service market is projected to be valued at $470.88 billion in 2024, reaching $800.0 billion by 2035.
- The global outsourced customer care services market size was estimated at $77.12 billion in 2024 and is projected to reach $113.18 billion by 2030.
- The global customer care Business Process Outsourcing (BPO) market was valued at $24.49 billion in 2022 and is anticipated to reach $42.4 billion in 2032. Another source estimates the customer care BPO market size at $24.29 billion in 2023, projected to reach $43.33 billion by 2031.
- North America dominated the outsourced customer care services industry, holding a 46.2% revenue share in 2024. North America also commanded 39.2% of the global customer service market share in 2024.
Direct Mail Advertising
- The global direct mail advertising market was valued at approximately $47.2 billion in 2023 and is projected to reach $77.1 billion by 2033. Other estimates for the global direct mail advertising market include $63.65 billion in 2024, growing to $72.14 billion in 2029, and an increase from $67.7 billion in 2024 to $69.37 billion in 2025.
- The market size of the direct mail advertising industry in the U.S. is estimated at $11.3 billion in 2025. Ad spending in the U.S. direct mail advertising market is projected to reach $20.86 billion in 2025.
Marketing Analytics
- The global marketing analytics market size was valued at $5.3 billion in 2023 and is anticipated to reach $20.1 billion by 2032.
- The global marketing analytics software market size was valued at $5.06 billion in 2023 and is poised to grow to $16.32 billion by 2032. Another estimate for the global marketing analytics software market size is $3.78 billion in 2022, projected to reach $12.51 billion by 2030.
- North America accounted for over 39% of the marketing analytics market share in 2023 and 41.9% of the marketing analytics software market in 2022.
- The U.S. marketing analytics market size was valued at $5.9 billion in 2024 and is projected to reach $15.6 billion by 2032. Another projection for the U.S. market is $5.25 billion in 2025, reaching $9.56 billion by 2030.
Fulfillment and Logistics Services
- The global fulfillment services market size was valued at $11.03 billion in 2024 and is expected to reach $31.4 billion by 2033. Another source estimates the global market at $100 billion in 2023, projected to grow to $200 billion by 2032.
- The global e-commerce fulfillment services market size was valued at $114.80 billion in 2024 and is projected to grow to $279.70 billion by 2033. Other estimates for the global e-commerce fulfillment services market include $123.73 billion in 2024, projected to reach $468.44 billion by 2034, and a projected value of $272.14 billion by 2030.
- North America leads the global fulfillment operations, accounting for 41% of the market.
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Harte-Hanks (NASDAQ: HHS) is expected to drive future revenue growth over the next two to three years through several key initiatives and market strategies:
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Expansion of Customer Care and Sales Services: Harte-Hanks has demonstrated growth in its Customer Care and Sales Services segments, with expanded workloads from existing clients, particularly within the entertainment industry, and increased volume from a significant client contributing to revenue increases.
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New Customer Acquisitions and Strategic Partnerships: The company anticipates future growth stemming from securing new clients across diverse sectors, including design, financial services, luxury automotive, and luxury goods resale. Additionally, strategic partnerships, such as with Amazon Web Services, are expected to enhance their offerings and contribute to revenue expansion.
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Geographic Market Expansion: Harte-Hanks has identified geographic expansion, particularly into European markets, as a driver for future growth.
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Investment in Customer Excellence and Data Utilization: With the establishment of a new Customer Excellence and Growth (CEG) division and the appointment of a Chief Customer Data Officer, Harte-Hanks is focusing on leveraging data to uncover key drivers of customer loyalty and identify growth opportunities, aiming to improve the end-to-end customer experience.
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Strategic Reinvestment from Project Elevate: While primarily a cost-saving initiative, Project Elevate aims to improve profitability and free cash flow through cost reductions. The reinvestment of these savings into sales, marketing, and technology is expected to indirectly fuel revenue growth by enhancing capabilities and market reach.
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Share Repurchases
- Harte-Hanks completed the repurchase of all outstanding Series A Convertible Preferred Shares from Wipro, LLC on December 2, 2022. This transaction involved a cash payment of $9,926,000 and the issuance of 100,000 shares of Harte-Hanks common stock.
- The company had a $6.5 million share repurchase program authorized in 2023.
- No shares were repurchased under the $6.5 million share repurchase program during 2024.
Share Issuance
- As part of the repurchase of Series A Convertible Preferred Shares from Wipro, LLC in December 2022, Harte-Hanks issued 100,000 shares of its common stock.
- In August 2020, Harte-Hanks filed a Form S-8 to register up to an aggregate of 2,521,244 shares that may be issued under its 2020 Plan for stock-based awards to directors, employees, and consultants.
- Harte-Hanks Inc.'s Net Issuance of Common Stock amounted to -$227,000 as of the financial report for June 30, 2025.
Inbound Investments
- Wipro, LLC had an investment in Harte-Hanks in the form of Series A Convertible Preferred Shares, which were repurchased by Harte-Hanks in December 2022.
Outbound Investments
- The company recorded goodwill impairment and intangible asset impairment charges in the fourth quarter of 2024, associated with the write-down of the InsideOut acquisition.
- The InsideOut acquisition was made in 2022.
Capital Expenditures
- Harte-Hanks Inc.'s Capital Expenditures amounted to -$2.9 million based on the financial report for June 30, 2025.
- In 2020, the company migrated its fulfillment business to a new 300,000 square foot facility in Kansas City and invested in improved technology.
- Harte-Hanks is making strategic investments to facilitate growth and improve competitiveness, notably in its Fulfillment segment for technology, as well as through "Project Elevate" which involves investing in technology and optimizing operations.
