Here are 1-3 brief analogies for Huntington Bancshares (HBAN):

• It's like the JPMorgan Chase or Bank of America for the Midwest, offering a full range of banking services across a specific region.
• Think of it as a regional version of Wells Fargo, with a strong branch presence and focus on traditional banking in the Great Lakes states.

• Consumer Deposit Accounts: Provides checking, savings, money market, and certificate of deposit accounts for individual customers.
• Consumer Lending: Offers mortgages, auto loans, home equity lines of credit, and personal loans to individuals.
• Credit Cards: Issues various credit cards for personal use, including rewards and low-interest options.
• Business Deposit Accounts: Supplies checking, savings, and money market accounts designed for businesses of all sizes.
• Business Lending: Furnishes commercial loans, lines of credit, equipment financing, and Small Business Administration (SBA) loans to support business operations and growth.
• Treasury Management: Delivers cash management, payment processing, and fraud prevention services to business and commercial clients.
• Wealth Management: Offers financial planning, investment management, and trust services to high-net-worth individuals and institutional clients.

Huntington Bancshares primarily serves a broad base of individuals and businesses. The company does not have "major customers" in the traditional sense, such as specific other companies that account for a significant portion of its revenue. Instead, its customer base is highly diversified across the following categories:

1. Consumers/Individuals: This category includes everyday individuals and households who utilize Huntington's retail banking services. These services encompass checking and savings accounts, credit cards, mortgages, home equity loans, auto loans, personal loans, and wealth management services.
2. Small to Mid-Sized Businesses: Huntington has a strong focus on serving the financial needs of small and medium-sized enterprises. These businesses utilize commercial loans, lines of credit, treasury management services (such as cash management, payroll, and merchant services), and other business banking solutions to manage their operations and growth.
3. Corporate and Institutional Clients: This segment includes larger corporations, government entities, and non-profit organizations. These clients typically require more complex and tailored financial solutions, including large-scale commercial lending, capital markets services, specialized industry financing, and sophisticated treasury management services.

• Visa Inc. (NYSE: V)
• Mastercard Inc. (NYSE: MA)
• Alphabet Inc. (NASDAQ: GOOGL)
• Ernst & Young LLP

Stephen D. Steinour, Chairman, President, and Chief Executive Officer

Stephen D. Steinour joined Huntington in 2009. Prior to this, he served as a Managing Partner at CrossHarbor Capital Partners, a real estate private equity firm. He was also the President and Chief Executive Officer of Citizens Financial Group (CFG) and held executive positions at Fleet Financial Group and Bank of New England. Steinour began his career as an analyst for the U.S. Treasury Department and subsequently worked for the FDIC.

Zachary J. Wasserman, Chief Financial Officer; Senior Executive Vice President

Zachary J. Wasserman joined Huntington in November 2019. Before Huntington, he was the Chief Financial Officer for Visa, Inc.'s North America business, where he was responsible for financial management, strategic planning, mergers and acquisitions, and portfolio optimization. Previously, Wasserman held various CFO roles at American Express Company, including for the U.S. consumer business, global merchant services, global network services, and the global commercial card business. He began his career as an investment banker at Prudential Securities and Mercer Partners.

Sarah Pohmer, Chief Human Resources Officer, Senior Executive Vice President

Sarah Pohmer joined Huntington in March 2024. Prior to this role, she spent 24 years at JPMorgan Chase, where her most recent position was Managing Director, Head of Human Resources for the Consumer Bank. She also served as Head of Human Resources for Cards and Connected Commerce, and earlier, as Head of Human Resources for Business Banking and Staff Functions.

Helga S. Houston, Senior Executive Vice President, Chief Risk Officer

Helga S. Houston has been the Chief Risk Officer and Senior Executive Vice President of Huntington since 2012. Before joining Huntington, she was a Partner at Phoenix Global Advisors. She also held various positions at Bank of America, Crocker National Bank, and Home Federal Savings and Loan.

Kendall Kowalski, Executive Vice President; Chief Information Officer

Kendall Kowalski has served as the Chief Information Officer and Executive Vice President of Huntington since February 2014. Before joining Huntington, he was the Chief Technology Officer at JPMorgan Chase. He also worked at Accenture for 10 years.

The key risks to Huntington Bancshares (HBAN) include credit risk, market risk (encompassing interest rate fluctuations and broader economic uncertainty), and regulatory and compliance risk.

1. Credit Risk: Huntington Bancshares is exposed to credit risk, which is the possibility that loan and lease customers or other counterparties may be unable to meet their financial obligations. Recent reports indicate an increase in criticized loans, particularly in the commercial and industrial (C&I) and commercial real estate (CRE) sectors, which could lead to higher non-performing assets and loan losses if economic conditions deteriorate.

2. Market Risk and Economic Uncertainty: The company's financial condition and results of operations are substantially dependent on net interest income, which can be negatively impacted by changes in interest rates. Interest rates are highly sensitive to governmental monetary policies and broader domestic and international economic conditions. Elevated economic uncertainty, including factors such as inflation, trade policies, and geopolitical instability, can affect consumer and business confidence, thereby influencing the demand for banking services and the performance of loan portfolios. The CEO of Huntington Bancshares has also noted the risk of the economy slowing down due to rising interest rates.

3. Regulatory and Compliance Risk: As a financial institution, Huntington Bancshares is subject to extensive and stringent regulatory oversight. Changes in laws, rules, and regulations can lead to increased compliance costs, operational challenges, and potential penalties for non-compliance. The bank must continuously adhere to various federal and state regulations, FFIEC examination guidance, and industry security standards.

The increasing market penetration and technological advancements of non-bank financial technology (fintech) companies and large technology firms (Big Tech) offering banking-like services. These disruptors are gaining market share by providing more agile, digitally-native, and often lower-cost alternatives for traditional banking products such as deposits, payments, and various lending categories, threatening to disintermediate HBAN from its customer relationships and revenue streams.

This threat is evidenced by the growth of neo-banks (e.g., Chime, SoFi, Ally Bank) attracting consumers with low-fee, high-tech accounts; the expansion of digital payment platforms (e.g., Block/Square, PayPal, Apple Pay) into broader financial services; and the entry of Big Tech companies (e.g., Apple Card, Amazon Lending) leveraging their vast customer bases and data.

Huntington Bancshares (HBAN) is anticipated to drive future revenue growth over the next two to three years through several key strategies:

1. Loan Growth: The company expects continued acceleration in both commercial and consumer loan portfolios. Huntington reported robust loan growth in recent quarters, with average total loans and leases increasing by 9% year-over-year in Q3 2025, and average commercial loans and consumer loans also showing strong sequential growth. This sustained loan growth is a primary contributor to the expansion of Net Interest Income (NII).
2. Net Interest Income (NII) and Net Interest Margin (NIM) Expansion: Huntington Bancshares has seen sequential expansion in net interest income and anticipates this trend to continue. The company raised its full-year NII guidance for 2025 to a 10%-11% increase, driven by factors such as better-than-expected loan growth, lower deposit pricing, and fixed-rate asset repricing tailwinds. Analysts project that NIM will continue to expand into 2026.
3. Expansion into New Geographic Markets and Strategic Acquisitions: Huntington is actively pursuing an aggressive regional expansion strategy, targeting high-growth markets like the Carolinas, Texas, and Florida. This involves establishing new operations, opening branches, and making strategic acquisitions. A significant driver in this area is the impending acquisition of Veritex Holdings, Inc., expected to close in Q4 2025, which will substantially bolster Huntington's presence in Texas, adding approximately $13 billion in assets, $9 billion in loans, and $11 billion in deposits.
4. Growth in Noninterest Income and Diversified Fee Revenues: The bank is focused on expanding its noninterest income, particularly from diversified fee revenues. This includes growth in areas such as payments, wealth management, and capital markets businesses. Noninterest income surged by 33% from the prior quarter in Q3 2025, and the company raised its noninterest income growth goal to approximately 7% for 2025.