Think of it as GitHub for the entire DevOps lifecycle.

It's like Atlassian's full suite of developer tools (Jira, Bitbucket, Confluence, Bamboo) rolled into a single, integrated application.

The Salesforce for software development teams.

• GitLab DevOps Platform: A comprehensive single application that streamlines the entire software development lifecycle, from planning and creation to security and deployment.
• Source Code Management (SCM): Provides Git-based repositories for version control, collaborative code development, and code reviews.
• Continuous Integration/Continuous Delivery (CI/CD): Automates the process of building, testing, and deploying software applications, ensuring faster and more reliable releases.
• DevSecOps Capabilities: Integrates security scanning, vulnerability management, and policy enforcement directly into the development workflow to build secure software from the start.
• Project and Portfolio Management: Offers tools for issue tracking, agile planning, and managing large-scale software projects and initiatives.

GitLab (symbol: GTLB) primarily sells its software development and operations (DevOps) platform to other companies, operating on a business-to-business (B2B) model.

According to GitLab's most recent annual report (Form 10-K), no single customer accounted for 10% or more of its revenue for the fiscal years ended January 31, 2024, 2023, or 2022. Therefore, specific "major customers" by name are not publicly disclosed due to the lack of significant revenue concentration from any individual client.

Instead, GitLab serves a wide range of organizations globally. These customer companies can be broadly categorized as follows:

• Enterprise and Large Organizations: GitLab serves large corporations across various sectors such as financial services, technology, retail, manufacturing, and healthcare. These customers often have complex software development needs and require comprehensive, scalable DevOps solutions for large teams.
• Small and Medium-sized Businesses (SMBs): The company also caters to SMBs looking to streamline their software development lifecycle, improve collaboration, and accelerate delivery, often utilizing GitLab's cloud-based offerings.
• Government and Public Sector: GitLab has a significant presence in the government and public sector, providing secure and compliant DevOps solutions for agencies and departments requiring robust tools for mission-critical software development.

• Alphabet Inc. (Symbol: GOOGL)
• Cloudflare, Inc. (Symbol: NET)
• Datadog, Inc. (Symbol: DDOG)
• Twilio Inc. (Symbol: TWLO)

Bill Staples, Chief Executive Officer

Bill Staples was appointed CEO of GitLab and a member of its board of directors on December 5, 2024, succeeding co-founder Sid Sijbrandij. Prior to joining GitLab, Staples served as CEO at New Relic, where his strategic leadership reportedly increased the company's enterprise value by accelerating revenue growth and profitability. His career also includes executive leadership roles at Microsoft and Adobe, where he scaled several multi-billion-dollar businesses.

James Shen, Interim Chief Financial Officer

James Shen was appointed interim CFO of GitLab effective September 20, 2025, following Brian Robins' departure. Shen joined GitLab as its Vice President of Finance in January 2021. Before his time at GitLab, he held corporate finance positions at Facebook parent Meta, and various finance roles at companies including Rainforest QA and DocuSign. Shen began his career in investment banking with Morgan Stanley.

Sid Sijbrandij, Co-founder and Executive Chair of the Board

Sid Sijbrandij co-founded GitLab in 2012 and served as its CEO before transitioning to Executive Chair of the board on December 5, 2024. He is credited with leading GitLab's rapid growth into a prominent platform in the software development industry, serving over 30 million registered users. Prior to GitLab, Sijbrandij had a diverse background that included building recreational submarines at U-Boat Worx and founding Comcoaster. He also founded Open Core Ventures in 2020. GitLab went public in the U.S. in October 2021 under his leadership.

Brian Robins, Former Chief Financial Officer

Brian Robins served as Chief Financial Officer of GitLab from October 2020 until his departure on September 19, 2025, to become CFO at Snowflake. During his tenure at GitLab, he was instrumental in achieving a 450% increase in revenue and building significant operating leverage. Robins has over two decades of experience in senior financial roles at high-growth software companies. Before GitLab, he was CFO at Sisense, Cylance (acquired by BlackBerry), AlienVault (acquired by AT&T), and Verisign. He has experience leading both private and public companies through significant financial milestones, including IPOs and M&A transactions. Robins also serves as a special advisor at Brighton Park Capital, L.P., a private equity firm, and on the Advisory Council at ForgePoint Capital Cybersecurity.

Sabrina Farmer, Chief Technology Officer

Sabrina Farmer is the Chief Technology Officer at GitLab. In this role, she is responsible for overseeing the company's technological direction and ensuring alignment of tech initiatives with business goals, leading engineering teams and driving innovation.

The key risks to GitLab's (GTLB) business are as follows:

1. Competitive Pressures, particularly from AI-driven tools and evolving pricing models: GitLab faces significant competitive threats, especially from new generative AI coding tools that could impact its market share and growth prospects. This challenge is further complicated by the need to navigate a strategic shift from its traditional seat-based pricing model to a consumption-based model, as AI agents do not require individual seats, directly undermining GitLab's legacy revenue structure.
2. Challenges in Achieving and Sustaining Profitability: Despite demonstrating substantial revenue growth and high gross margins, GitLab has a history of losses and continues to face challenges with negative net and operating margins due to ongoing investments in growth and development. There is no assurance that its rapid revenue growth will continue at the same rate, and the increasing cloud-related costs associated with its Software-as-a-Service (SaaS) offerings may further impact its gross margins. The company's stock is perceived by some analysts as priced for high growth, leaving little room for error if growth normalizes.
3. Security and Privacy Risks: As a platform that processes sensitive customer data, GitLab is exposed to significant security and privacy risks. Any security breaches could lead to substantial legal and financial liabilities, reputational harm, and a loss of customer trust. Furthermore, the use of open-source technology within its platform increases its vulnerability to supply-chain cyberattacks.

The rapid advancement and adoption of AI-powered developer tools and workflows by major competitors. Specifically, the growing capabilities and aggressive integration of AI coding assistants and automation tools (e.g., GitHub Copilot, Amazon CodeWhisperer, Google Gemini Code Assist) by companies with vast resources could fundamentally reshape how software development and DevOps are performed. If these AI-centric approaches become the dominant paradigm, automating significant portions of the development lifecycle and integrating deeply into IDEs and cloud platforms, they could diminish the value proposition of independent, all-in-one DevOps platforms like GitLab, potentially shifting the orchestration and intelligence layer from the platform to the AI itself or its embedding within a competitor's ecosystem.

• Total Addressable Market (TAM): GitLab estimates its total addressable market to be $40 billion, globally.
• DevSecOps Platform Market: The DevSecOps platform market, which includes GitLab's offerings, is projected to reach $69.96 billion by 2036. Another estimate indicates this market could reach $24.43 billion by 2029.
• DevOps Market: The global DevOps market is estimated to be approximately $14.43 billion. The broader DevOps software market is also projected to grow to $12 billion by 2030, from a current size of $5 billion.

1. Growth in Customers and Paid Seat Expansion: GitLab is focused on increasing its customer base, particularly by adding new paying customers and expanding the number of paid seats within existing accounts. Over 70% of the company's fiscal year 2026 revenue growth came from paid seat growth, with accelerating double-digit paid seat additions. The company has seen consistent growth in customers with Annual Recurring Revenue (ARR) of at least $5,000, and a significant increase in its larger customer cohort with over $100,000 in ARR.
2. Product Innovation and AI Integration: GitLab is heavily investing in artificial intelligence (AI) and new product features to drive growth. The company is making rapid progress on AI, with its Duo Agent Platform in beta and a general availability target by year-end. AI features like DuoChat and code suggestions are being integrated into Premium and Ultimate tiers to enhance the DevSecOps platform. Recent releases, such as GitLab 18, highlight major innovations across core DevOps workflows, security, compliance, and natively integrated AI capabilities.
3. Up-tiering and Ultimate SKU Adoption: A significant driver of revenue growth is the company's strategy to encourage customers to upgrade to higher-value subscription tiers, especially the Ultimate SKU. The Ultimate SKU currently represents 53% of GitLab's total ARR and is its highest-priced product. The company notes "tremendous momentum" with GitLab Ultimate, with top deals often including substantial investments in this tier, driven by increasing demands for security and compliance in software development.
4. DevSecOps Platform Consolidation: GitLab aims to capitalize on the trend of organizations consolidating disparate point solutions into a single, integrated DevSecOps platform. The company estimates that a significant portion of organizations will move away from fragmented solutions to integrated platforms like GitLab in the next 2-3 years, addressing a large market opportunity. GitLab positions itself as the most comprehensive AI-powered DevSecOps platform, enabling increased developer productivity and improved operational efficiency.
5. Refined Go-to-Market Strategy and Enterprise Focus: GitLab is restructuring its sales motions to enhance new customer acquisition and expand within existing enterprise accounts. The company's go-to-market strategy involves both sales and product-led initiatives to reach more customers and help them maximize value from the platform. Strategic alliances, including partnerships with cloud service platforms like Amazon Web Services (AWS) and Google Cloud, are also helping GitLab expand its footprint among large enterprise customers.

Share Repurchases

• GitLab's 5-Year Share Buyback Ratio was -2.90% as of July 2025, suggesting a net issuance of shares rather than repurchases.
• Quarterly stock buybacks for GTLB were -12.35 million for July 31, 2025.

Share Issuance

• The number of shares outstanding increased by 3.99% in one year.
• GitLab's shares outstanding increased significantly in 2023 by 86.08% from 2022, likely reflecting share issuance related to its IPO or subsequent offerings.
• Shares outstanding continued to increase by 3.96% in 2024 and 4.08% in 2025.

Outbound Investments

• GitLab has made a total of 9 acquisitions, with peak activity in 2020 and 2021, each with two acquisitions.
• Recent acquisitions include Oxeye (cloud security testing software) in March 2024, UnReview (automates software review cycles) in June 2021, and Opstrace, Inc. (open-source software monitoring and observability platform) in December 2021.
• These acquisitions primarily focus on Cybersecurity and Application Development Tools.

Capital Expenditures

• In the last 12 months, capital expenditures were -$6.38 million.
• GitLab's capital expenditures for fiscal year 2025 were $3.765 million, and are projected to increase to $7.248 million for fiscal year 2026.
• Quarterly capital expenditures for July 2025 were reported as $2.9 million.