• Microsoft 365 for software development and IT teams.
• Salesforce for team operations and software development.
• SAP for software development and IT management.

• Jira Software: Provides agile project management and issue tracking for software development teams.
• Confluence: A collaborative workspace for creating, sharing, and organizing team knowledge and documentation.
• Jira Service Management: An IT Service Management (ITSM) platform for delivering exceptional service experiences to customers and employees.
• Trello: A visual project management tool that organizes projects and tasks into boards, lists, and cards.
• Bitbucket: Offers Git repository management, code review, and CI/CD for software development teams.
• Opsgenie: An incident management platform for on-call alerting, escalation, and incident response orchestration.

• **Technology and Software Development Companies:** This category includes dedicated software companies, startups, and tech giants that heavily rely on Atlassian tools for agile project management, issue tracking, and code collaboration.
• **IT Departments and Teams Across All Industries:** Beyond the pure tech sector, Atlassian products are widely adopted by IT departments within traditional enterprises in various industries such as finance, healthcare, automotive, retail, education, and government. These teams use Atlassian tools for service management, IT operations, and internal software development.
• **Business Teams and Departments in Enterprises:** While often associated with technical teams, Atlassian's tools like Confluence (for knowledge management) and Jira Work Management (for non-technical project tracking) are increasingly used by diverse business units such as marketing, HR, legal, and product management teams across enterprises of all sizes.

• Amazon (AMZN)

Mike Cannon-Brookes, Co-CEO

Mike Cannon-Brookes co-founded Atlassian in 2002 with Scott Farquhar, famously funding the company with $10,000 in credit card debt directly out of university. Prior to Atlassian, he co-founded an internet bookmark management tool called The Bookmark Box, which was sold to Blink.com in 2000. He is a prominent investor and advocate for climate action, having invested in numerous renewable energy projects and companies, and formed a climate fund called Boundless Earth in 2022. Cannon-Brookes is also a part-owner of the NBA's Utah Jazz.

Scott Farquhar, Co-CEO

Scott Farquhar co-founded Atlassian in 2002 with Mike Cannon-Brookes, bootstrapping the company with credit card debt after graduating from university. He is recognized as an "accidental billionaire" due to Atlassian's success. Farquhar is a significant investor in tech startups through his private investment fund, Skip Capital, holding stakes in companies such as Canva and Airwallex. He is also a co-founder and principal funder of Pledge 1%, an initiative encouraging companies to donate 1% of their equity, time, or products to charity.

Joe Binz, Chief Financial Officer

Joe Binz joined Atlassian as Chief Financial Officer in 2022, where he oversees the company's financial strategy and operations. He brings over 25 years of finance leadership experience in the technology industry, having held significant roles at Microsoft Corporation, Intel Corporation, and KPMG Peat Marwick before joining Atlassian.

Anu Bharadwaj, President

Anu Bharadwaj is the President at Atlassian, leading transformative projects across product lines, including enterprise business, cloud platform teams, and operations. She joined Atlassian in 2014 as the Head of Product for Jira. Prior to her tenure at Atlassian, Bharadwaj spent over a decade at Microsoft, where she was responsible for launching several products for Microsoft Visual Studio.

Rajeev Rajan, Chief Technology Officer

Rajeev Rajan became Atlassian's Chief Technology Officer in May 2022, responsible for Atlassian Engineering, IT, Security and Trust, and Engineering Operations teams. His focus areas include the company's cloud transformation and developing its engineering organization. Before joining Atlassian, Rajan served as Vice President and Head of Engineering for Meta and spent over two decades at Microsoft, where he held various roles, including leading the team responsible for Office 365's Cloud Infrastructure.

The public company Atlassian (NASDAQ: TEAM) faces several key risks to its business, primarily stemming from its competitive landscape, macroeconomic pressures, and challenges related to cybersecurity and cloud service reliability.

1. Intense Competition: Atlassian operates in a highly competitive market against major enterprise software players such as Microsoft, Salesforce, Adobe, and ServiceNow. These competitors often possess larger customer bases, more diversified product portfolios, and greater financial resources, allowing them to expand into Atlassian's core areas like collaboration, project management, and software development, and integrate advanced features like AI. This intense competition can lead to pricing pressures and make it challenging for Atlassian to sustain its growth rates and market position.
2. Macroeconomic Headwinds and Decelerating Growth: Atlassian's revenue growth has experienced deceleration, largely attributed to broader macroeconomic challenges and a general slowdown in the Software-as-a-Service (SaaS) market. While a turnaround is anticipated in 2025 and beyond, these headwinds pose significant challenges to its short-term performance and outlook.
3. Cybersecurity Threats and Cloud Service Reliability: As a provider of collaborative software and cloud solutions, Atlassian is inherently vulnerable to cyberattacks that could compromise its products and customer data. Beyond general cybersecurity risks, concerns have been raised regarding the business risks associated with Atlassian's cloud products, including instances where customers experienced prolonged periods without access to their data.

• The emergence of AI-native collaboration and work management platforms that are built from the ground up with generative AI, aiming to automate tasks, generate content, summarize information, and proactively manage workflows in ways that could fundamentally reshape how teams collaborate and manage projects, potentially offering a more intuitive and efficient experience than Atlassian's established, feature-rich tools.
• The increasing consolidation and deep integration of AI capabilities within competing developer platforms, most notably GitHub, which is aggressively integrating AI (e.g., Copilot) across its entire ecosystem including code hosting, project management (GitHub Projects), and CI/CD (GitHub Actions). This creates a highly unified, AI-accelerated developer workflow that could entice teams to consolidate their entire software development lifecycle within a single platform, potentially reducing the need for Atlassian's separate, albeit integrated, suite of tools like Jira, Bitbucket, and Bamboo.

Atlassian (symbol: TEAM) addresses a significant global market across its main product categories. The company estimates its total addressable market (TAM) to be US$67 billion globally, with an annual growth rate of 13%.

The breakdown of this global market by Atlassian's key product areas is as follows:

• Software Development: The serviceable addressable market for software development is estimated at US$17 billion, growing 9% annually.
• Service Management: The serviceable addressable market in service management is estimated at US$15 billion, with an annual growth of 13%. Atlassian also identifies an additional US$9 billion addressable opportunity within service management by extending use cases beyond IT to teams such as HR, legal, and marketing.
• Work Management: For work management, Atlassian estimates its serviceable addressable market to be US$35 billion, growing 14% annually.

Atlassian (symbol: TEAM) is expected to drive future revenue growth over the next two to three years through several key strategies:

1. Accelerated Cloud Migration: Atlassian is actively transitioning its customer base from self-managed Data Center and Server products to its Cloud offerings. This migration is a significant revenue driver, with the company emphasizing "accelerating cloud migrations" and reporting "stronger-than-expected cloud migrations from data center". This strategic shift is further propelled by the announced end-of-life for Server products. Atlassian has raised its cloud revenue outlook, projecting approximately 22.5% year-over-year growth for its cloud segment in Q2 fiscal year 2026.
2. Expansion into the Enterprise Market and Higher-Value Tiers: The company is intensifying its focus on serving large enterprises, which is leading to "ongoing strength in large enterprise deal velocity" and a "record number of deals exceeding $1 million in annual contract value in Q4 fiscal 2025". This transition to cloud also encourages customers to adopt "higher-value product tiers and deeper platform integration". The "Teamwork collection," launched recently, is also contributing to a "double-digit percentage increase in users as well as upgrades to higher value additions".
3. Advancements in Artificial Intelligence (AI) Capabilities and New Products: AI is a "core driver of growth" for Atlassian, with a rapidly increasing adoption of its AI-powered cloud platform. Over 3.5 million monthly active users engaged with Atlassian's AI features in Q3 calendar year 2025, and 2.3 million AI Now users were reported in Q4 fiscal year 2025. Products like the Rovo platform, an "AI-powered teammate," and "Atlassian Intelligence" are driving growth, particularly in premium and enterprise editions.
4. Strategic Pricing and Price Increases: Atlassian has adopted a pricing strategy that prioritizes profitability and encourages cloud adoption. The company has implemented "significant price increases" for Data Center licenses to make cloud alternatives more attractive. Atlassian sales representatives have indicated an expectation for annual price increases of 10% to 20%. Furthermore, "Advantaged Pricing Plans" are being used to gradually align long-term customers with current market rates.
5. Growth in Customer Base and User Expansion: Atlassian's freemium model continues to attract small teams, while its tiered pricing structure fosters expansion among enterprise users. The company serves over 300,000 customers, and the number of customers with over $10,000 in Cloud annual recurring revenue (ARR) increased by 14% year-over-year in Q3 fiscal year 2025. The growing number of monthly active users engaging with AI capabilities also represents a form of user expansion across its platforms.

Share Repurchases

• Atlassian initiated a share repurchase program of up to $1 billion in February 2023.
• In September 2024, the board authorized a new $1.5 billion share repurchase program.
• The company announced a new share repurchase program of up to $2.5 billion in October 2025, having spent nearly $579 million on buybacks in the most recent quarter (Q1 FY2026).

Outbound Investments

• Atlassian made several significant acquisitions, including Halp and Mindville in 2020, and ThinkTilt and Chartio in 2021.
• In 2023, Atlassian acquired Loom for $975 million, which aims to enhance video communication and collaboration capabilities.
• In September 2025, the company acquired DX for US$1 billion to advance engineering intelligence and visibility into AI investments, and The Browser Company for $610 million to build an AI-powered browser for knowledge workers.

Capital Expenditures

• Atlassian's capital expenditures were approximately $32 million in fiscal year 2021, $71 million in fiscal year 2022, $26 million in fiscal year 2023, $33 million in fiscal year 2024, and $45 million in fiscal year 2025.
• The company's capital allocation strategy includes investing for durable long-term growth, with a focus on its world-class cloud platform, AI integration, integrated workflows, and advanced enterprise features.