Here are 1-3 brief analogies for Goosehead Insurance (GSHD):

• Expedia for insurance: Like Expedia helps you compare and book travel from many airlines and hotels, Goosehead helps consumers compare and purchase insurance policies from a wide range of carriers.
• Keller Williams for insurance agents: Similar to how Keller Williams provides a platform and brand for independent real estate agents to thrive, Goosehead empowers independent insurance agents with its technology, support, and carrier access.
• Carvana for insurance: Just as Carvana offers a streamlined, tech-driven way to buy a car, Goosehead aims to simplify and modernize the process of buying insurance.

• Homeowner's Insurance: Protects a homeowner's dwelling and personal property against specified perils, also providing liability coverage.
• Auto Insurance: Covers damages to vehicles, property, and injuries sustained in accidents, alongside liability protection.
• Renters Insurance: Safeguards a tenant's personal possessions and provides liability coverage for incidents occurring within a rented residence.
• Umbrella Insurance: Offers extended liability coverage that goes beyond the limits of primary home and auto insurance policies.
• Flood Insurance: Provides specific financial protection against property damage directly caused by flooding events, which is typically excluded from standard homeowner policies.
• Specialty Vehicle Insurance: Includes policies for recreational vehicles such as motorcycles, boats, RVs, and ATVs, covering specific risks associated with their use.

Goosehead Insurance (GSHD) primarily sells insurance policies to individuals and small businesses. As an independent insurance agency, it connects these customers with a wide range of insurance carriers. Therefore, its major customers fall into the following categories:

1. Individual Policyholders (Personal Lines): This is the largest segment, comprising everyday consumers who purchase various personal insurance products. This includes homeowners, renters, and condominium owners seeking property protection, as well as individuals requiring auto, motorcycle, RV, and umbrella liability coverage to protect their personal assets and liabilities.
2. Small Business Owners (Commercial Lines): Goosehead also serves the needs of small to medium-sized businesses. These customers typically seek commercial insurance policies such as general liability, business owners' policies (BOPs), commercial auto, workers' compensation, and professional liability to safeguard their business operations, employees, and assets.
3. Individuals Seeking Multiple Coverage Types: Many Goosehead customers are individuals or families who consolidate multiple insurance needs through the agency, often bundling home and auto policies for convenience and potential discounts. This category represents those who value a comprehensive approach to their insurance portfolio through a single agency, leveraging the agency's ability to shop policies across numerous carriers.

• The Progressive Corporation (PGR)
• The Allstate Corporation (ALL)
• The Travelers Companies, Inc. (TRV)
• Chubb Limited (CB)
• MetLife, Inc. (MET)
• Kemper Corporation (KMPR)
• Mercury General Corporation (MCY)
• Cincinnati Financial Corporation (CINF)

Mark Jones Co-Founder & Executive Chairman

Mark Jones co-founded Goosehead Insurance with his wife, Robyn Jones, in 2003 and served as CEO from the company's inception until July 2024. Before co-founding Goosehead, he was a Senior Partner and Director at Bain & Company, a global management consulting firm. Earlier in his career, he worked in the audit and mergers-and-acquisitions practice groups for Ernst & Young. Since 2022, he has also served as CEO of N5B Capital, an alternative asset investment firm.

Mark Miller President & Chief Executive Officer

Mark Miller was appointed President and CEO of Goosehead Insurance in July 2024, after serving as Chief Operating Officer since 2022. He has been a member of Goosehead's board of directors since March 2018. Prior to joining Goosehead, Mr. Miller spent 15 years working for some of the world's largest private equity firms, where he focused on driving large-scale financial and operational transformations. He served as CFO for Pluralsight, Finastra, Marketo, and Active Networks, all of which were Vista Equity Partners portfolio companies at the time. He also held the CFO position at Sabre and L.H.P. Hospital Group, and was instrumental in Sabre's initial public offering and its subsequent $5 billion privatization transaction. His early career included work at Ernst & Young.

Mark E. Jones, Jr. Chief Financial Officer & Chief Operating Officer

Mark E. Jones, Jr. was promoted to Chief Financial Officer in September 2022 and assumed the additional role of Chief Operating Officer in August 2025, consolidating oversight of the company's finance, operations, and strategic revenue functions. He joined Goosehead in 2016 as Controller and was later promoted to Vice President of Finance in 2020. He played a central role in the company's initial public offering in 2018. Before joining Goosehead, Mr. Jones worked in Ernst & Young's audit practice, with a focus on financial services companies.

Robyn Jones Co-Founder & Vice Chairman

Robyn Jones co-founded Goosehead Insurance with her husband Mark Jones in 2003. She initiated the property and casualty insurance agency in 2003, with Mark joining her in 2004. Ms. Jones manages the company's physical facilities, is actively involved in the recruiting program, and leads the Women's Professional Development Program.

P. Ryan Langston Chief Legal Officer

P. Ryan Langston joined Goosehead Insurance in 2022 as General Counsel, responsible for all aspects of the company's legal operations. Prior to Goosehead, he spent fifteen years in private practice, including over a decade with the international law firm Weil, Gotshal & Manges, LLP. He also served as general counsel for an Austin-based real estate development company and worked as an advisor to Goosehead since 2019.

Goosehead Insurance (GSHD) primarily offers personal lines insurance services in the United States, including homeowners, automotive, dwelling property, flood, wind, earthquake, excess liability (umbrella), motorcycle, recreational vehicle, renters, and boat insurance. While their main focus is on personal lines, they also provide various commercial insurance products.

Addressable Market Sizes (U.S. Region):

• U.S. Personal Lines Insurance Market: The addressable market for personal lines insurance in the U.S. was approximately $534.92 billion in 2024. This market primarily consists of homeowners, farmowners, and private auto insurance.

• U.S. Commercial Lines Insurance Market: The U.S. commercial insurance market reached an estimated $294.6 billion in 2024. It is projected to grow to $489.1 billion by 2033, demonstrating a compound annual growth rate (CAGR) of 5.20% during the period of 2025-2033.

Goosehead Insurance (GSHD) is expected to drive future revenue growth over the next 2-3 years through several key initiatives and market dynamics:

1. Franchise Expansion and Agent Productivity: Goosehead is focused on expanding its franchise network and enhancing the productivity of its existing corporate and franchise agents. The company plans for continued growth in operating franchises in 2025, following a period of stabilization. Increases in producer headcount are driving growth in policies in force. The strategy emphasizes growing written premiums by increasing productivity from existing offices and adding new offices in untapped territories.

2. Technology Investments and Digital Transformation: Investments in technology are crucial for Goosehead's growth, aimed at automating tasks, improving service quality, and scaling operations. The expansion of the company's "quote-to-issue" technology and the launch of a new mobile app are pivotal in driving results and enhancing agent efficiency. Management emphasizes ongoing investment in technology and personnel to become the largest distributor of personal lines insurance.

3. Improved Client Retention: Stabilizing and improving client retention rates are a significant factor in the reacceleration of policies in force growth. Recent reports indicate client retention has improved, with forecasts implying an 85% retention rate. Strong client retention directly contributes to core revenue growth.

4. Strategic Partnerships and Enterprise Sales: Goosehead is actively pursuing strategic expansion through embedded franchise partnerships, including a recent agreement with a top 20 U.S. mortgage lender and servicer. The company is also strengthening its enterprise sales and partnerships teams to establish new go-to-market motions.

5. Rising Premium Rates: While not directly controlled by the company, rising premium rates in the insurance market contribute to higher total written premiums, which is identified as a leading indicator of future revenue growth for Goosehead Insurance.

Share Repurchases

• The Board authorized a new $100 million share repurchase program through May 1, 2026.
• In Q3 2025, the company repurchased and retired 685,000 Class A shares for $58.7 million at an average price of $85.58 per share. As of September 30, 2025, $40.8 million remained available under the share repurchase authorization.
• During the quarter ended June 30, 2024, Goosehead repurchased and retired 1.045 million shares at an average share price of $60.46. As of June 30, 2024, $36.8 million remained available under the share repurchase authorization.

Share Issuance

• During the years ended December 31, 2023, 2022, and 2021, an aggregate of 1.5 million, 2.4 million, and 1.5 million LLC Units, respectively, were redeemed by Pre-IPO LLC Members for newly-issued shares of Class A common stock. Similarly, in 2020, 2.6 million LLC Units were redeemed for newly-issued shares of Class A common stock.

Capital Expenditures

• Goosehead is making multi-year technology investments in a "digital agent" platform. The company invested $10.9 million in the digital agent in 2025.
• Management plans to invest $25-$35 million annually in the digital agent platform in both 2026 and 2027, with approximately 70% of these investments expected to be capitalized.
• These investments are aimed at scaling distribution beyond the human-capital constrained franchise model, expanding addressable reach, and accelerating premium growth.