Fort Technology (FRTT)
Market Price (7/9/2026): $1.29 | Market Cap: $1.7 MilSector: Consumer Discretionary | Industry: Broadline Retail
Fort Technology (FRTT)
Market Price (7/9/2026): $1.29Market Cap: $1.7 MilSector: Consumer DiscretionaryIndustry: Broadline Retail
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Weak multi-year price returns2Y Excs Rtn is -87%, 3Y Excs Rtn is -119% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -0.6 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -6.8% High stock price volatilityVol 12M is 234% Key risksFRTT key risks include [1] its significant reliance on the Amazon platform, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -87%, 3Y Excs Rtn is -119% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -0.6 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -6.8% |
| High stock price volatilityVol 12M is 234% |
| Key risksFRTT key risks include [1] its significant reliance on the Amazon platform, Show more. |
Qualitative Assessment
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Fort Technology (FRTT) stock has lost about 50% since it went public on 6/9/2026 because of the following key factors:
1. Weak Underlying Fundamentals and Lack of Consistent Profitability.
Fort Technology (FRTT) has been categorized as a speculative micro-cap with "thin fundamentals" and a "pre-revenue, high-risk profile". For the fiscal period ending December 31, 2023, the company reported a net loss of approximately -$18,892 and negative operating cash flow of around -$4,325, indicating that its core business was not self-funding. As of December 31, 2025, Fort Technology held limited cash and cash equivalents totaling $605,000. Furthermore, in the last 12 months, the company generated $10.85 million in revenue but incurred losses of -$5.83 million.
2. Strategic Business Pivot into an Unproven Data Center Energy Sector.
Originally an e-commerce pest control consumer packaged goods company, Fort Technology announced a significant strategic pivot shortly after its Nasdaq listing. On June 24, 2026, the company disclosed a non-binding letter of intent (LOI) to acquire a 50.1% stake in Logia USA Inc. and committed to investing up to $7 million in advanced clean fuel technologies to transition into a "global energy provider for data centers". This move represents a substantial shift into a new, capital-intensive industry where Fort Technology lacks a proven track record, contributing to increased investor uncertainty and speculative trading behavior. The stock reacted negatively to this announcement, declining 28.25% on the day it was published.
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Fort Technology (FRTT) stock has lost about 50% since it went public on 6/9/2026 because of the following key factors:
1. Weak Underlying Fundamentals and Lack of Consistent Profitability.
Fort Technology (FRTT) has been categorized as a speculative micro-cap with "thin fundamentals" and a "pre-revenue, high-risk profile". For the fiscal period ending December 31, 2023, the company reported a net loss of approximately -$18,892 and negative operating cash flow of around -$4,325, indicating that its core business was not self-funding. As of December 31, 2025, Fort Technology held limited cash and cash equivalents totaling $605,000. Furthermore, in the last 12 months, the company generated $10.85 million in revenue but incurred losses of -$5.83 million.
2. Strategic Business Pivot into an Unproven Data Center Energy Sector.
Originally an e-commerce pest control consumer packaged goods company, Fort Technology announced a significant strategic pivot shortly after its Nasdaq listing. On June 24, 2026, the company disclosed a non-binding letter of intent (LOI) to acquire a 50.1% stake in Logia USA Inc. and committed to investing up to $7 million in advanced clean fuel technologies to transition into a "global energy provider for data centers". This move represents a substantial shift into a new, capital-intensive industry where Fort Technology lacks a proven track record, contributing to increased investor uncertainty and speculative trading behavior. The stock reacted negatively to this announcement, declining 28.25% on the day it was published.
3. High Volatility and Speculative Trading Activity.
Since commencing public trading on Nasdaq, Fort Technology's shares have experienced significant volatility, trading from lows near the $1-$2 range to highs between $4 and $6 per share. The stock saw extreme intraday swings, including a run from $2.15 to $6.40, followed by a rapid decline, indicative of aggressive day trading and "weak hands" among investors. This pattern is typical for "early-stage, story-driven" tickers with thin fundamentals, where price movements are often driven by speculation rather than stable financial performance.
4. Lack of Analyst Coverage and Limited Financial Transparency.
For a newly public company like Fort Technology, the absence of sufficient analyst coverage and reliable historical financial data has contributed to investor uncertainty. Several sources indicate that there is not enough past data or analyst forecasts to reliably calculate its future earnings and growth. This limited transparency and the inability to assess future performance based on conventional financial analysis make the stock a higher-risk proposition, deterring long-term investors and contributing to its post-IPO decline.
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Stock Movement Drivers
Fundamental Drivers
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Market Drivers
3/31/2026 to 7/8/2026| Return | Correlation | |
|---|---|---|
| FRTT | ||
| Market (SPY) | 14.6% | -22.3% |
| Sector (XLY) | 5.8% | -35.9% |
Fundamental Drivers
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Market Drivers
12/31/2025 to 7/8/2026| Return | Correlation | |
|---|---|---|
| FRTT | ||
| Market (SPY) | 9.6% | -22.3% |
| Sector (XLY) | -3.2% | -35.9% |
Fundamental Drivers
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Market Drivers
6/30/2025 to 7/8/2026| Return | Correlation | |
|---|---|---|
| FRTT | ||
| Market (SPY) | 21.7% | -22.3% |
| Sector (XLY) | 6.7% | -35.9% |
Fundamental Drivers
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Market Drivers
6/30/2023 to 7/8/2026| Return | Correlation | |
|---|---|---|
| FRTT | ||
| Market (SPY) | 74.1% | -22.3% |
| Sector (XLY) | 38.9% | -35.9% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| FRTT Return | - | - | - | - | - | -66% | -66% |
| Peers Return | 4% | -36% | 6% | -9% | -7% | 5% | -37% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 10% | 100% |
Monthly Win Rates [3] | |||||||
| FRTT Win Rate | - | - | - | - | - | 0% | |
| Peers Win Rate | 53% | 37% | 50% | 47% | 47% | 51% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 57% | |
Max Drawdowns [4] | |||||||
| FRTT Max Drawdown | - | - | - | - | - | - | |
| Peers Max Drawdown | -27% | -48% | -36% | -31% | -32% | -25% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: SPB, CENT, ROL, ECL, SNES.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 7/8/2026 (YTD)
How Low Can It Go
FRTT has limited trading history. Below is the Consumer Discretionary sector ETF (XLY) in its place.
| Event | XLY | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -21.8% | -18.8% |
| % Gain to Breakeven | 27.9% | 23.1% |
| Time to Breakeven | 105 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -11.2% | -7.8% |
| % Gain to Breakeven | 12.6% | 8.5% |
| Time to Breakeven | 37 days | 18 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -13.6% | -9.5% |
| % Gain to Breakeven | 15.8% | 10.5% |
| Time to Breakeven | 42 days | 24 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -35.9% | -24.5% |
| % Gain to Breakeven | 56.0% | 32.4% |
| Time to Breakeven | 874 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -33.9% | -33.7% |
| % Gain to Breakeven | 51.3% | 50.9% |
| Time to Breakeven | 82 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -19.6% | -19.2% |
| % Gain to Breakeven | 24.4% | 23.8% |
| Time to Breakeven | 98 days | 105 days |
In The Past
State Street Consumer Discretionary Select Sector SPDR ETF's stock fell -21.8% during the 2025 US Tariff Shock. Such a loss loss requires a 27.9% gain to breakeven.
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Asset Allocation
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FRTT has limited trading history. Below is the Consumer Discretionary sector ETF (XLY) in its place.
| Event | XLY | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -21.8% | -18.8% |
| % Gain to Breakeven | 27.9% | 23.1% |
| Time to Breakeven | 105 days | 79 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -35.9% | -24.5% |
| % Gain to Breakeven | 56.0% | 32.4% |
| Time to Breakeven | 874 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -33.9% | -33.7% |
| % Gain to Breakeven | 51.3% | 50.9% |
| Time to Breakeven | 82 days | 140 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -51.0% | -53.4% |
| % Gain to Breakeven | 104.3% | 114.4% |
| Time to Breakeven | 372 days | 1085 days |
In The Past
State Street Consumer Discretionary Select Sector SPDR ETF's stock fell -21.8% during the 2025 US Tariff Shock. Such a loss loss requires a 27.9% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Fort Technology (FRTT)
Fort Technology Inc. (FRTT) is a Canadian-based company, founded in 2005, that specializes in the manufacture and sale of pest control products. As a subsidiary of Nexera Technologies Ltd., the company's core business revolves around developing and producing solutions designed to manage and eliminate various pests.
The company's main offerings are its pest control products, which are distributed and sold primarily through the Amazon.uk platform. Fort Technology Inc. has established an international presence, with key markets including the United Kingdom and France, alongside broader global reach for its product lines.
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- Anker for pest control products.
- A digital-first Raid.
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- Pest Control Products: Fort Technology manufactures and sells various products designed to manage and eliminate pests.
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Fort Technology (FRTT) primarily sells its pest control products directly to individuals and small businesses through the Amazon.uk marketplace. Therefore, its major customers are not other companies purchasing in bulk for resale, but rather end-users who acquire the products via this platform.
The categories of customers that Fort Technology serves include:
- Residential Consumers: This category includes homeowners, renters, and other individuals who purchase pest control products for personal use within their homes, apartments, gardens, and other private living spaces to manage common household pests (e.g., insects, rodents).
- Small Commercial Enterprises (DIY): This category encompasses small business owners or managers of local shops, offices, restaurants, cafes, and other commercial premises. These customers often opt for self-administered pest control solutions using readily available products to address pest issues within their establishments, rather than engaging full-scale professional pest control services.
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Gabriel Kabazo Chief Executive Officer
Gabriel Kabazo currently serves as the Chief Executive Officer of Fort Technology Inc. He assumed this role in 2025. With over 25 years of experience in accounting, finance, and IT operations, Mr. Kabazo has held numerous other executive positions. He is also the Co-Chief Executive Officer, CFO & Director at MobiVentures, Inc., and has held CFO and Director roles at various other companies, including Darelle Online Solutions, Inc., Taurus Gold Corp., Rise Nano Optics Ltd., Femto Technologies, Inc., and Plantify Foods, Inc. His educational background includes a B.A. in Accounting and Economics from Tel Aviv University, an Israeli CPA designation, and an MBA in Finance from UBC's Sauder School of Business. Mr. Kabazo is the sole shareholder of Miga Consulting Ltd., which provides CEO services to Fort Technology Inc.
Avishay Rashuk Chief Financial Officer
Avishay Rashuk was appointed Chief Financial Officer of Fort Technology Inc. effective June 8, 2026. His appointment coincided with the company's listing on Nasdaq. Detailed information regarding his background, including previous companies he founded or managed, companies he sold to acquirers, or a pattern of managing private equity-backed companies, is not available in the provided information.
Oz Adler Director and Chairman
Oz Adler was appointed as a Director and Chairman of Fort Technology Inc. effective September 15, 2025. A certified public accountant in Israel, Mr. Adler brings a wide range of managerial, financial, tax, and accounting expertise. He has served as a director and chairman of Jeffs' Brands Ltd. since September 2021. His past executive roles include serving as the Chief Financial Officer of XYLO Ltd. from December 2020 to April 2021. Mr. Adler has also served as a director for Elbit Imaging Ltd. and worked in the audit department of Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global. He currently sits on the board of directors for several private and publicly traded companies, such as Clearmind Medicine Inc., Rail Vision Ltd., and Polyrizon Ltd., and holds the positions of Chief Executive Officer and Chief Financial Officer at SciSparc Ltd. He holds a B.A. degree in Accounting and Business Management from The College of Management, Israel.
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The key risks to Fort Technology Inc. (FRTT) include its significant reliance on the Amazon platform, its weak financial position with limited cash runway, and the inherent risks associated with its new venture into the data center market.
- Platform Dependence on Amazon: Fort Technology Inc. is highly dependent on Amazon for its e-commerce operations, particularly through Amazon Marketplace, and relies on Amazon's search and SEO tools for product discovery and sales. Any alterations to Amazon's services, terms, or marketplace economics could significantly impact Fort Technology's business.
- Weak Financial Position and Limited Cash Runway: The company operates on a small scale, has limited cash reserves, and has not demonstrated consistent profitability. Fort Technology reported a net loss of $5.830 million for the year ended December 31, 2025, compared to a net profit in 2024, although much of the 2025 loss was attributed to non-recurring listing expenses. It has less than a year of cash runway based on its current free cash flow trend, indicating a potential need to raise additional capital or incur debt, which could dilute existing shareholders.
- Risks Associated with New Data Center Business Venture: Fort Technology recently announced a non-binding letter of intent to acquire a 50.1% stake in Logia USA Inc., signaling an intent to enter the data center market with fuel integrity systems. This diversification introduces substantial risks, including the uncertainty of completing the acquisition, potential equity rebalancing mechanisms, and the challenges of executing expansion into a new and unfamiliar vertical, which could strain the company's already limited resources.
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Fort Technology's exclusive reliance on Amazon.uk as its sales channel represents a clear emerging threat. This dependency exposes the company to significant risks, including potential changes in Amazon's seller policies, increased fees, algorithm adjustments that could reduce product visibility, or even direct competition from Amazon's own private label brands entering the pest control market. A disruption to this sole distribution channel could severely impact Fort Technology's revenue and market access.
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The global pest control products market was estimated at USD 14.87 billion in 2024 and is projected to reach USD 25.83 billion by 2033.
For the region of France, the pest control products market size was estimated at USD 420.8 million in 2024 and is projected to reach USD 646.9 million by 2033.
In the United Kingdom, the insect pest control market, a segment of the broader pest control products market, was valued at USD 763.54 million in 2024 and is projected to reach USD 1,182.22 million by 2035.
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Fort Technology Inc. (FRTT) is expected to drive future revenue growth over the next 2-3 years through a combination of strategic market expansion, new product introductions, and enhanced market presence.
- Strategic Expansion into the Data Center Infrastructure Market: Fort Technology has announced a proposed strategic investment and partnership with Logia USA Inc., aiming to acquire a 50.1% stake. This collaboration targets the data center infrastructure market by providing automated fuel maintenance and integrity systems for standby power generation. This market is projected to grow from an estimated $300 billion in 2026 to approximately $700 billion by 2034, representing a significant new revenue stream for Fort Technology.
- Geographic Expansion into the U.S. Market: The company plans to expand its core pest control products into the U.S. market. Fort Technology currently sells its pest control solutions in the United Kingdom, France, and other European countries, and views the U.S. as a future expansion target.
- Launch and Growth of AI-Enabled Products: Fort Technology's product portfolio includes the "Fort Pest ID AI app," a smart AI pest identifier launched in 2025. This demonstrates a commitment to AI-enabled innovation within its existing pest control sector, which can drive new sales and customer engagement.
- Increased Brand Awareness and Market Reach: To support its growth initiatives, Fort Technology initiated a marketing campaign in June 2026. This campaign is aimed at building brand awareness among retail investors, which can indirectly lead to increased customer acquisition and sales for its products.
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Share Issuance
- Fort Technology Inc. issued 100,000,000 common shares and 66,000,000 contingent rights to Jeffs Brands Ltd. on July 4, 2025, in consideration for the transfer of all outstanding securities of Fort Products Limited.
- The company issued 5,000,000 common shares to certain parties as a finder's fee for the transaction on July 4, 2025.
- Fort Technology Inc. received gross proceeds of $3.63 million from convertible debentures issued on August 21, 2025, to support liquidity and growth.
Inbound Investments
- On July 4, 2025, Jeffs Brands Ltd. transferred all issued and outstanding securities of Fort Products to Fort Technology Inc., in exchange for 100,000,000 common shares and 66,000,000 contingent rights, as part of a significant corporate transaction.
- Fort Technology Inc. received $3.63 million in gross proceeds from convertible debentures issued on August 21, 2025.
- The company's listing on Nasdaq in June 2026 is expected to enhance visibility among U.S. investors and broaden access to U.S. capital markets.
Capital Expenditures
- Capital expenditures for Fort Technology Inc. in the last 12 months were approximately -$6,000.
Research & Analysis
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 43.67 |
| Mkt Cap | 2.6 |
| Rev LTM | 2,991 |
| Op Inc LTM | 200 |
| FCF LTM | 286 |
| FCF 3Y Avg | 319 |
| CFO LTM | 329 |
| CFO 3Y Avg | 362 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 4.9% |
| Rev Chg 3Y Avg | 4.3% |
| Rev Chg Q | 8.7% |
| QoQ Delta Rev Chg LTM | 2.2% |
| Op Inc Chg LTM | 9.2% |
| Op Inc Chg 3Y Avg | 12.6% |
| Op Mgn LTM | 6.6% |
| Op Mgn 3Y Avg | 7.3% |
| QoQ Delta Op Mgn LTM | 0.1% |
| CFO/Rev LTM | 11.1% |
| CFO/Rev 3Y Avg | 11.3% |
| FCF/Rev LTM | 9.6% |
| FCF/Rev 3Y Avg | 9.9% |
Price Behavior
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 1.25 | -2.45 | 2.27 | -0.24 | -1.30 | 1.78 |
| Up Beta | 2.54 | -1.98 | -1.14 | -2.73 | 2.17 | 4.93 |
| Down Beta | 2.79 | 5.97 | -5.68 | 5.93 | -3.25 | 4.50 |
| Up Capture | -400% | -197% | -96% | -59% | -26% | -2% |
| Bmk +ve Days | 11 | 24 | 40 | 67 | 140 | 429 |
| Stock +ve Days | 3 | 3 | 3 | 3 | 3 | 3 |
| Down Capture | 453% | 355% | 313% | 131% | 87% | 47% |
| Bmk -ve Days | 10 | 17 | 23 | 58 | 112 | 321 |
| Stock -ve Days | 11 | 11 | 11 | 11 | 11 | 11 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with FRTT | |
|---|---|---|---|---|
| FRTT | -50.9% | 233.5% | -2.94 | - |
| Sector ETF (XLY) | 6.2% | 18.7% | 0.19 | -35.9% |
| Equity (SPY) | 21.2% | 12.5% | 1.26 | -22.3% |
| Gold (GLD) | 21.9% | 27.8% | 0.70 | -10.4% |
| Commodities (DBC) | 25.0% | 18.7% | 1.06 | 55.0% |
| Real Estate (VNQ) | 12.7% | 13.9% | 0.62 | -21.1% |
| Bitcoin (BTCUSD) | -41.4% | 42.8% | -1.13 | -2.7% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with FRTT | |
|---|---|---|---|---|
| FRTT | -13.2% | 233.5% | -2.94 | - |
| Sector ETF (XLY) | 6.1% | 23.9% | 0.22 | -35.9% |
| Equity (SPY) | 13.2% | 17.1% | 0.60 | -22.3% |
| Gold (GLD) | 17.8% | 18.3% | 0.79 | -10.4% |
| Commodities (DBC) | 7.8% | 19.5% | 0.30 | 55.0% |
| Real Estate (VNQ) | 2.8% | 18.9% | 0.05 | -21.1% |
| Bitcoin (BTCUSD) | 12.1% | 53.5% | 0.41 | -2.7% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with FRTT | |
|---|---|---|---|---|
| FRTT | -6.8% | 233.5% | -2.94 | - |
| Sector ETF (XLY) | 13.1% | 22.1% | 0.54 | -35.9% |
| Equity (SPY) | 15.9% | 17.9% | 0.76 | -22.3% |
| Gold (GLD) | 11.5% | 16.1% | 0.58 | -10.4% |
| Commodities (DBC) | 6.4% | 18.0% | 0.28 | 55.0% |
| Real Estate (VNQ) | 5.4% | 20.7% | 0.22 | -21.1% |
| Bitcoin (BTCUSD) | 58.0% | 66.2% | 0.98 | -2.7% |
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Earnings Returns History
Updated 6/10/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| SUMMARY STATS | |||
| # Positive | 0 | 0 | 0 |
| # Negative | 0 | 0 | 0 |
| Median Positive | |||
| Median Negative | |||
| Max Positive | |||
| Max Negative | |||
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| SUMMARY STATS | |||
| # Positive | 0 | 0 | 0 |
| # Negative | 0 | 0 | 0 |
| Median Positive | |||
| Median Negative | |||
| Max Positive | |||
| Max Negative | |||
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Broadline Retail Resources |
| Chain Store Age |
| RetailWire |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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