1. Rocket Companies for specialized real estate loans: Think of it as a diversified Rocket Companies (Quicken Loans), but with a significant focus on niche mortgage products like reverse mortgages for seniors and commercial real estate loans, in addition to traditional home loans.

2. The real estate lending department of a major bank: Consider it similar to the combined mortgage, reverse mortgage, and commercial property lending departments of a large bank like Wells Fargo or Bank of America, but operating as an independent public company.

• Reverse Mortgages: Provides specialized home equity loans to seniors, allowing them to convert a portion of their home equity into cash without making monthly mortgage payments.
• Lender Services: Offers a suite of business-to-business services for mortgage lenders, including appraisal management, title and settlement, and other closing-related support.

Finance of America Companies (symbol: FOA) primarily serves individual customers, specifically homeowners aged 62 or older who are seeking to access the equity in their homes through reverse mortgages. The company has recently restructured to focus predominantly on its Reverse Mortgage segment.

The up to three categories of individual customers that Finance of America serves are:

• Seniors seeking to supplement retirement income: These customers utilize reverse mortgages to receive regular payments or a line of credit, aiming to cover living expenses, healthcare costs, or enhance their financial flexibility during retirement without needing to sell their home.
• Seniors looking to pay off existing debts: This category of customers uses the proceeds from a reverse mortgage to eliminate existing mortgage debt, credit card balances, or other loans, thereby reducing their monthly financial obligations and improving their cash flow.
• Seniors funding specific large expenses or home improvements: These customers access their home equity via a reverse mortgage to finance significant costs such as necessary home repairs, renovations, long-term care expenses, or other substantial expenditures.

• Intercontinental Exchange, Inc. (ICE)
• Equifax Inc. (EFX)
• TransUnion (TRU)

Graham Fleming, Chief Executive Officer
Graham Fleming has served as Chief Executive Officer of Finance of America Companies Inc. since April 2023, and prior to that, he was Interim Chief Executive Officer from July 2022 to April 2023 and President from October 2020 to April 2023. He brings over 25 years of experience in the mortgage lending business, with expertise in strategic planning, capital markets, and financial management. Before joining Finance of America Companies in December 2013, Graham held roles such as President of Icon Residential Lenders and Chief Financial Officer of AMRESCO Residential Mortgage. He is a Chartered Certified Accountant and attended the Dublin Business School, Ireland.

Matthew A. Engel, Chief Financial Officer
Matthew A. Engel was appointed Chief Financial Officer of Finance of America Companies Inc. in November 2023. He brings over 30 years of financial services experience, with significant expertise in the reverse mortgage industry, corporate financial planning and analysis, financial reporting, and accounting. Before joining Finance of America Companies, Matt served as Chief Financial Officer of Bloom Retirement Holdings Inc. (formerly American Advisors Group), a former leading reverse mortgage originator that sold a substantial majority of its assets to Finance of America Reverse LLC in March 2023. He also held various senior accounting and finance positions at Newmark Knight Frank, H&R Block, Inc., and DST Systems, Inc., and began his career as a staff auditor at PricewaterhouseCoopers LLP. Matt holds a B.A. in Accounting from the University of Northern Iowa.

Kristen Sieffert, President
Kristen Sieffert currently serves as President of Finance of America Companies, a position she was appointed to in April 2023. She is responsible for growth and innovation, particularly in the company's reverse mortgage business. Under her leadership, Finance of America Reverse (FAR) has become a top GNMA issuer of reverse mortgages and the largest wholesale lender in the industry. Kristen joined Finance of America Companies in January 2012 and previously served as FAR's Chief Operating Officer. Before her tenure at FAR, she was acting president for San Diego-based EquiPoint Reverse Mortgage and vice president for operations at One Reverse Mortgage, and began her reverse mortgage career in 2004 with Financial Freedom Senior Funding Corp.

Jeremy E. Prahm, Chief Investment Officer
Jeremy E. Prahm joined Finance of America Companies in December 2015 and was appointed Chief Investment Officer in April 2021. In his current role, he is responsible for portfolio management, including capital allocation, risk management, and non-agency execution across the firm. Prior to joining Finance of America Companies, he served as a Portfolio Manager and Director of Quantitative Solutions at Green Tree Investment Management, a wholly owned subsidiary of Walter Investment Management, from December 2008 to December 2015. Jeremy holds a B.S. in Economics from Saint Cloud University.

Lauren E. Richmond, Chief Legal Officer and General Counsel
Lauren E. Richmond joined Finance of America Companies in September 2016 and was appointed General Counsel in June 2019, followed by Chief Legal Officer in September 2022. In her role, she oversees the company's legal, compliance, and enterprise risk functions, and also administratively oversees the internal audit function. Before joining the company, Lauren was a corporate attorney at Hunton Andrews Kurth LLP, where she advised both private and public companies, including Finance of America Companies, on various corporate matters such as mergers and acquisitions, debt and equity offerings, and governance. She was recognized as one of HousingWire's 2022 Women of Influence. Lauren holds a J.D. and a B.B.A., each with honors, from Southern Methodist University.

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The addressable markets for Finance of America Companies' (FOA) main products and services in the U.S. are as follows:

• Reverse Mortgages: The global reverse mortgage market was valued at approximately $2.04 billion in 2025, with the U.S. contributing about 54% of this market. This suggests an addressable market of approximately $1.10 billion for reverse mortgages in the U.S. in 2025. The global market is projected to reach $2.52 billion by 2029.
• Mortgage Origination: The total U.S. mortgage origination volume was $1.69 trillion in 2024 and is expected to exceed $2 trillion by 2026.
• Commercial Real Estate Lending: Total commercial real estate (CRE) mortgage borrowing and lending in the U.S. was estimated at $498 billion in 2024 and is projected to increase to $583 billion in 2025 for total commercial and multifamily loan originations. The broader CRE mortgage market for income-producing properties in the U.S. is approximately $4.5 trillion.
• Loan Administration Services: The U.S. market for loan administration, check cashing, and other services was valued at $25.1 billion in 2024, with loan administration services accounting for 70% of this market. This equates to an approximate addressable market of $17.57 billion for loan administration services in the U.S. in 2024, projected to reach $31.7 billion by 2032.
• Asset Management: null

1. Strategic Focus on Retirement Solutions and Reverse Mortgage Market Expansion: Finance of America Companies has strategically pivoted to concentrate on retirement solutions, particularly the reverse mortgage market. This focus is expected to drive revenue growth by capitalizing on demographic tailwinds, such as the increasing senior population, and by expanding reverse mortgage originations. The company aims to leverage its strong market position in this segment.
2. New Product Development and Expanded Home Equity Offerings: FOA is introducing new and innovative products to cater to a wider range of senior needs. This includes offerings like hybrid mortgage loans and the "HomeSafe Second" product, which has shown significant growth. The company has also launched several digital tools and expanded its home equity offerings, broadening its product portfolio and attracting more customers.
3. Enhanced Distribution and Strategic Partnerships: The acquisition of American Advisors Group (AAG/Bloom) has significantly strengthened FOA's market position and expanded its distribution channels, leading to improved revenue margins. Additionally, strategic partnerships, such as the one with Better.com, are aimed at enhancing product offerings and technology capabilities, further extending the company's reach and market penetration.
4. Digital Transformation and Operational Efficiencies: The integration of advanced technologies like artificial intelligence (AI), digital automation, and data analytics across its business channels is a key driver for FOA. These initiatives are designed to enhance operational efficiency, improve the customer experience, and streamline processes, ultimately contributing to revenue growth through scalability and cost reduction.
5. Brand Repositioning and Targeted Marketing: FOA launched a new brand platform, "A Better Way with FOA," and a national advertising campaign in April 2025. This marketing strategy aims to reposition reverse mortgages as a mainstream retirement planning tool rather than a niche financial product, thereby increasing awareness, attracting a new type of borrower, and boosting adoption rates.

Share Repurchases

• Finance of America Companies (FOA) entered into an agreement to repurchase Blackstone's entire equity stake in the company. This transaction was announced in August 2025 and was anticipated to close in the fourth quarter of 2025.
• The company repaid $85 million of higher-cost working capital facilities during the third quarter of 2025, a move that reduced interest expenses and enhanced financial flexibility.

Share Issuance

• In December 2022, Finance of America entered a stock purchase agreement to acquire American Advisors Group (AAG), which involved issuing certain FOA shares as part of the consideration, in addition to $10 million in cash.
• Existing FOA stockholders, including company chairman Brian Libman, committed to investing an additional $30 million of capital into Finance of America through a private placement of FOA's common stock, subject to the closing of the AAG transaction.
• In September 2025, Finance of America closed its largest proprietary securitization in company history, a nearly $2 billion issuance of notes.

Inbound Investments

• Existing FOA stockholders, including company chairman Brian Libman, invested an additional $30 million of capital through a private placement of common stock in December 2022.
• Finance of America secured a new convertible debt facility with multiple long-term investors, announced in August 2025, aimed at strengthening its financial position and supporting strategic expansion.
• Leon G. Cooperman, a ten percent owner of FOA, actively purchased $3.9 million worth of the company's Class A Common Stock between August 2024 and May 2025 through multiple transactions.

Outbound Investments

• In December 2022, Finance of America entered into a cash and equity deal to acquire American Advisors Group (AAG), the nation's largest FHA reverse lender, for $10 million in cash and certain FOA shares.

Capital Expenditures

• Information regarding specific dollar values of capital expenditures for Finance of America Companies over the last 3-5 years, expected capital expenditures for the upcoming year, or the primary focus of these expenditures was not readily available in the provided search results.