Here are 1-3 brief analogies for Datacentrex (DTCX):

• Uber or DoorDash for social media promoters. (It's a gig economy platform where everyday people are incentivized to create and post social media content for brands.)
• Fiverr for micro-influencers. (It's a marketplace where businesses can hire many individuals to create authentic promotional posts on social media, much like hiring freelancers for specific tasks.)

• Thumzup Mobile Application: A software-as-a-service platform that connects advertisers with social media users to generate authentic promotional content.

Datacentrex (trading as Thumzup Media Corporation) sells its services primarily to other companies.

The major customers are businesses and marketing agencies that utilize the Thumzup mobile application to generate authentic user-generated content for social media advertising. These customers range from small and medium-sized businesses (SMBs) to larger brands and agencies seeking to promote their products or services.

Based on available public information, Thumzup Media Corporation does not publicly disclose the names of specific major customer companies in its financial filings.

Parker Scott Chief Executive Officer and Chairman of the Board

Mr. Scott is a finance and business development executive with over a decade of experience in capital markets, digital asset mining, biotechnology, and advanced energy industries. Prior to his current role at Datacentrex (DTCX), from January 2025 until an "Effective Time" of acquisition, he served as Chief Executive Officer of Dogehash, where he led its strategy to become a competitive Scrypt-based miner in North America. He also previously held the position of Chief Financial Officer of PolarityBio, responsible for financial strategy and capital formation, and was Vice President of Business Development at ASP Isotopes, Inc. (NASDAQ: ASPI). Mr. Scott began his career in global equity research at Goldman Sachs and later at a special situations hedge fund. Since 2018, he has founded, advised, and managed companies in the cryptocurrency, biotechnology, and energy industries.

Robert Steele Chief Financial Officer and Director

Mr. Steele currently serves as Chief Financial Officer and Director of Datacentrex (DTCX). He previously served as Chief Executive Officer of the Company from October 2020 until the "Effective Time" of the acquisition that brought in the current CEO. Mr. Steele is also the Founder, former Chief Executive Officer, and Chairman of the Board of Directors of Thumzup Media Corporation, the company described in the background. A technologist, he started his first technology company at 12 years old and later co-founded one of the first PC-based Geographical Information Systems (GIS) after earning a Bachelor's degree in Electronic Engineering and Computer Science from George Mason University. In 1999, he founded iBrite, developing mobile software that was used by Mapquest for mobile maps and by Microsoft for PowerPoint on Palm devices, and his patent application for iBrite has been cited over 30 times. Mr. Steele has been CEO of two publicly traded companies, one in business process outsourcing for Fortune 500 clients like Ecolab and GMAC, and another that developed software to detect copyright infringement, leading to over $1 billion in civil judgments. From 2010 to 2016, he was President of Rightscorp, Inc., where he designed software that helped BMG win a $25 million judgment against Cox Communications.

Christopher Ensey Director

Mr. Ensey has served on Datacentrex's Board of Directors since October 2025. Since 2023, he has been the Chief Executive Officer of Alignment Engine, focusing on AI/HPC datacenter design and GPU interconnect hardware. He was also a Founding Partner and Chief Technology Officer of Gulp Data from 2021 to 2023, where he developed and scaled an AI-driven data valuation platform. His past experience includes serving as Chief Technology Officer of BlueVoyant (2019-2020) and as Chief Operating Officer (2018) and Interim Chief Executive Officer (2018-2019) of Riot Blockchain, Inc. (now Riot Platforms, Inc., NASDAQ: RIOT).

Allan Evans Director

Mr. Evans has served on the Company's Board of Directors since October 2025.

Christopher R. Moe Director

Mr. Moe has served on the Company's Board of Directors since October 2025.

Key Risks to Datacentrex (DTCX)

1. Reliance on User Adoption and Engagement: The business model of Thumzup Media Corporation, operating as Datacentrex, is highly dependent on its ability to attract and retain both advertisers seeking authentic social media promotions and the "real people" (content creators) willing to generate and post such content. A failure to achieve or sustain critical mass and engagement on either side of this two-sided marketplace would significantly impair its business operations and growth prospects.
2. Intense Competition in the Social Media and Influencer Marketing Landscape: Datacentrex operates in a highly competitive market dominated by established social media platforms, as well as numerous influencer marketing agencies and tools. Competing for advertiser budgets and user attention against larger, more resourced entities poses a significant challenge to market penetration and sustained growth for its Thumzup mobile application.
3. Risk to Maintaining Authenticity and Preventing Platform Manipulation: The core value proposition of Thumzup revolves around incentivizing "authentic posts" from real people. There is an inherent risk that the platform could be susceptible to attempts to generate inauthentic content or engagement, or that the incentivized nature of the posts could be perceived as less genuine by consumers or advertisers. Any loss of perceived authenticity could severely undermine its appeal to advertisers and ultimately its business model.

Rapid advancement and adoption of AI-generated content capable of mimicking human authenticity.

Social media platforms integrating direct advertiser-to-creator monetization and content generation tools within their own ecosystems.

Addressable Markets for Datacentrex (DTCX)

• Influencer Marketing Market:
  • Globally, spending on influencer marketing reached approximately $24 billion in 2024 and is projected to grow to $32.55 billion in 2025.
  • The global influencer marketing platform market was estimated at approximately $25.44 billion in 2024 and is projected to reach $97.55 billion by 2030. Other estimates for the global influencer marketing platform market size in 2024 range from $14.98 billion to $27.35 billion.
  • North America held the largest share of the influencer marketing platform market in 2024, accounting for over 29% of the global revenue. The United States alone represented 81.60% of the North American influencer marketing platform market in 2024.
• Content Creator Economy:
  • The global Content Creator Economy Market is projected to grow from $117 billion in 2024 to $1,143 billion by 2034.
  • In the U.S., the Content Creator Economy Market reached $35.31 billion in 2024. Influencers and social media personalities held a 38.8% share of this market in 2024.
• Gig Economy (specifically for freelance digital services/content creation):
  • The global Gig Economy market size was estimated at approximately $556.7 billion in 2024 and is expected to more than triple to $1,847 billion by 2032. Another estimate places the global gig economy market size at approximately $561.25 billion in 2024.
  • North America's gig economy market accounted for over 40% of the global revenue, with a market size of approximately $224.5 billion in 2024.
  • Over 160 million people globally participated in the gig economy in 2024, with more than 77 million involved in freelance or task-based work. Freelance digital services, including content creation, saw over 72 million job listings across platforms in 2024.

Expected Drivers of Future Revenue Growth for Datacentrex (DTCX)

Datacentrex (Nasdaq: DTCX), formerly Thumzup Media Corporation, has undergone a strategic transformation, diversifying its business model beyond social media marketing into digital asset infrastructure and other high-growth technology sectors. Over the next 2-3 years, several key drivers are expected to fuel its revenue growth:

1. Expansion of Digital Asset Mining Operations: Datacentrex's acquisition of Dogehash Technologies, Inc. positions it as an industrial-scale blockchain infrastructure company focused on Dogecoin and Litecoin mining. The company plans to significantly expand its mining capacity, with an additional 1,000 ASIC miners expected to be deployed in the first half of 2026, bringing the total fleet to over 4,100 miners. This expansion directly contributes to revenue through increased digital asset production.
2. Growth and Monetization of the Thumzup Social Media Marketing Platform: The original Thumzup mobile application remains a core asset, with a strategic focus on expanding its advertiser network. The company aims to grow its advertiser base significantly through targeted outreach, strategic partnerships, and leveraging enhanced platform capabilities to attract larger, multinational brands. Recent integrations with platforms like Instagram Reels and X (formerly Twitter) are also expected to broaden its reach and advertising opportunities.
3. Strategic Investments, Partnerships, and Acquisitions in Emerging Technologies: With a strengthened balance sheet, Datacentrex is actively pursuing investments, partnerships, and acquisitions of cash flow positive technology businesses in high-growth sectors. These areas include digital-asset infrastructure, data-center operations, quantum-computing-adjacent technologies, real-world-asset tokenization, and artificial intelligence, indicating a diversified approach to future revenue generation.
4. Diversification of Thumzup Platform Revenue Streams: To enhance and diversify revenue, Datacentrex intends to explore initiatives for its social media marketing platform, such as offering tiered service packages and premium analytics subscriptions.
5. Leveraging Digital Asset Treasury and New Payment Options: The company plans to maintain a diversified digital asset treasury from the yield of its mining hashrate, including Dogecoin, Litecoin, and Bitcoin. Additionally, the introduction of Bitcoin as a new payment option for its gig economy sales team aligns with evolving preferences towards digital and cryptocurrency payments, potentially opening new revenue avenues.

Share Repurchases

• Thumzup Media Corporation (now Datacentrex) authorized a share repurchase program of up to $1 million in March 2025.
• The company completed its initial $1 million share repurchase program by September 2025, having bought back 212,432 shares at a weighted average price of $4.71 per share.
• A new $10 million share repurchase program was approved in September 2025, extending through December 31, 2026.

Share Issuance

• In 2024, Thumzup Media Corporation raised approximately $8.1 million through financing activities, including about $7.3 million from the sale of common stock and $0.8 million from preferred stock.
• The company completed an $8.2 million common-stock-only offering at $5 per share in October 2024, concurrent with its Nasdaq listing.
• In August 2025, Thumzup Media Corporation closed a public offering of common stock at $10 per share, generating gross proceeds of $50 million, with intentions to use the funds for cryptocurrency accumulation and mining equipment.

Inbound Investments

• Donald Trump Jr. invested over $4 million in Thumzup Media Corp. by purchasing 350,000 shares in July 2025.
• Insiders, including management and directors, invested over $742,000 in Thumzup since its inception through a combination of open-market purchases and private placements.

Outbound Investments

• Thumzup Media Corporation made an initial investment of $1 million in Bitcoin as a treasury asset in January 2025, followed by another $1 million investment later that month.
• The company announced its acquisition of Dogehash Technologies, Inc., a Dogecoin mining operation, in August 2025 and completed the acquisition in December 2025, forming Datacentrex, Inc.
• Thumzup provided a $2.5 million capital infusion to Dogehash Technologies in September 2025 to expand its Dogecoin mining capacity.

Capital Expenditures

• Thumzup Media Corporation reported capital expenditures of $10,000 in Q4 2024.
• In 2025, Datacentrex incurred approximately $7.5 million in depreciation expense on mining equipment, amortized over a two-year useful life, reflecting significant investment in digital asset mining infrastructure.
• The company expanded its active digital asset mining capacity to approximately 3,100 Scrypt ASIC miners by Q3 2025, with an additional 1,000 miners on order for deployment in the first half of 2026.