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Viant is like The Trade Desk for advertisers, providing a software platform to buy and measure ads across all channels, with a strong focus on privacy-first, household-level targeting.

Viant is an enterprise software platform for ad agencies, similar to how Salesforce or HubSpot provides tools for sales and marketing, but specialized for planning, buying, and measuring programmatic advertising across channels.

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• Adelphic: An enterprise software platform enabling marketers to plan, buy, and measure advertising across various channels.
• Holistic: An omnichannel demand-side platform for managing campaigns and accessing metrics from each advertising channel.
• Viant Household ID: A household profile service providing insights for optimized bid decisions, targeting, and measurement across consumer pathways.
• World Without Cookies software: Software designed to manage advertising reach and frequency at the household level.
• Viant Identity Graph: A privacy-conscious identity resolution solution that matches people-based identifiers to enable targeted advertising without cookies.
• Data lake: A self-service software tool providing customers with differentiated insights and analytics for advertising performance.
• Onboarding data integrations: A service that provides marketers with high match rates for audience insights to enable segmentation, targeting, and outcome measurement.
• Self-service interface: A user interface offering customers transparency and control over their advertising campaigns and underlying data infrastructure.

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• Purchasers of programmatic advertising inventory, which refers to marketers and brands who utilize advertising software to manage their campaigns.
• Advertising agencies, including large, independent, and mid-market agencies, who use the platform to plan, buy, and measure advertising on behalf of their clients.

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Tim Vanderhook, Chief Executive Officer, Co-Founder & Chairman

Tim Vanderhook is the Co-Founder, Chief Executive Officer, and Chairman of Viant Technology, which he co-founded with his brother, Chris Vanderhook, and took public in 2021. He leads the company's strategic and financial operations, as well as product innovation. A serial entrepreneur, Tim has raised private equity capital, executed numerous acquisitions, and co-founded XUMO, one of the largest ad-supported Over-The-Top (OTT) streaming services, which was acquired by Comcast in February 2020. He is recognized for pioneering the development and standardization of digital advertising practices and has authored several innovative technology patents. Previously, he served as CEO of Specific Media LLC and MySpace, Inc.

Larry Madden, Chief Financial Officer

Larry Madden serves as the Chief Financial Officer of Viant Technology, where he oversees all financial activities including accounting, tax, treasury, FP&A, investor relations, and corporate development. He brings over three decades of experience to Viant, with more than 25 years as a CFO at various fast-moving, growth-oriented companies. Prior to joining Viant in 2012, Larry served as Chief Financial Officer for two NASDAQ-listed companies and as a board member of a NASDAQ-listed home entertainment company. He possesses extensive experience in managing and structuring global financial and business operations, and is a veteran in debt and equity financing, having secured nearly $3 billion in funding during his career. He began his career at Ernst & Young.

Chris Vanderhook, Chief Operating Officer, Co-Founder & Board Member

Chris Vanderhook is the Co-Founder, Chief Operating Officer, and Board Member of Viant Technology, a company he co-founded with his brother Tim Vanderhook. He is responsible for overseeing and managing Viant's day-to-day operations, including strategic and operational leadership for Sales, Marketing, Ad Operations, and Customer Support. Chris is also a serial entrepreneur and co-founded XUMO in 2011, an ad-supported OTT streaming service that was acquired by Comcast in February 2020.

Fabrizio Blanco, Chief Technology Officer

Fabrizio Blanco is the Chief Technology Officer at Viant Technology. He is responsible for driving the development of the company's core technology, including the ViantAI suite.

Jon Schulz, Chief Marketing Officer

Jon Schulz is the Chief Marketing Officer at Viant Technology. In this role, he leads brand and product marketing, advertising, marketing science, business development, strategic partnerships, corporate communications, and creative services. Jon has over 25 years of experience in automotive, digital marketing, CRM, and data-driven targeting and measurement. Before joining Viant in 2008, he spent 12 years leading Digital Marketing at Ford Motor Company. He has held various leadership roles at Viant, including SVP of Global Category Development and EVP of Business Development, before becoming CMO in 2014.

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Key Risks to Viant Technology (DSP)

1. Transition to a "World Without Cookies" and Evolving Privacy Regulations: Viant Technology explicitly highlights its "World Without Cookies software" and "Viant Identity Graph" as solutions to manage reach, frequency, and enable targeted advertising in a privacy-conscious manner. This indicates that the industry-wide shift away from third-party cookies and increasing global data privacy regulations (e.g., GDPR, CCPA) pose a significant risk. Viant's success heavily relies on the widespread adoption and effectiveness of its privacy-centric solutions compared to competitors. If their solutions do not gain sufficient traction, or if the regulatory landscape becomes more restrictive in ways their technology cannot effectively address, their ability to provide precise targeting and measurement for marketers could be severely impacted.
2. Intense Competition in the Ad Tech Industry: Viant operates as an advertising software company providing an omnichannel demand-side platform (DSP) in a highly competitive and fragmented ad tech market. The company faces ongoing competition from numerous other DSPs, ad exchanges, measurement providers, and even "walled gardens" (e.g., Google, Meta) that offer similar or competing solutions for programmatic advertising, identity resolution, and data analytics. Maintaining technological leadership, differentiating its offerings, and securing market share against well-resourced competitors is a continuous challenge.
3. Reliance on Overall Advertising Spend: As a provider of advertising software, Viant's revenue is directly dependent on the marketing and advertising budgets of its clients, which include marketers and advertising agencies. Economic downturns, shifts in business confidence, or changes in consumer spending habits can lead to reductions in overall advertising expenditure. Such decreases in ad spending would directly impact the demand for Viant's platform and services, thereby affecting its financial performance.

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One clear emerging threat for Viant Technology is the ongoing shift towards stricter platform privacy controls and the deprecation of third-party cookies by major operating system and browser providers (e.g., Apple's App Tracking Transparency, Google's Privacy Sandbox initiatives). These measures directly restrict the ability of third-party ad tech platforms, including Viant, to track and target users across channels, thereby fundamentally challenging Viant’s core offerings in omnichannel advertising and measurement, even with its efforts to build alternative identity solutions.

Another clear emerging threat is the increasing dominance of "walled gardens" and first-party data ecosystems established by major tech giants, media companies, and retailers (e.g., Amazon, Meta, Google, retail media networks). These platforms leverage vast amounts of proprietary first-party data to offer integrated advertising solutions, making it increasingly difficult for independent demand-side platforms like Viant, which primarily operate on the open internet, to compete for advertiser budgets and access to essential data.

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Viant Technology (DSP) is poised for future revenue growth over the next 2-3 years, driven by several key factors:

1. Growth in Connected TV (CTV) Advertising: Viant is experiencing significant momentum in Connected TV (CTV) advertising, with CTV spend reaching a record 46% of total advertiser spend in Q4 2025. The company's CTV channel has shown substantial growth, with year-over-year increases ranging from 150% to 200%. This growth is further fueled by Viant's Direct Access program, which provides seamless access to premium CTV content.
2. Adoption and Expansion of AI-Powered Advertising Solutions: The widespread adoption and continuous expansion of ViantAI and its "Outcomes" solution are expected to be major revenue drivers. "Outcomes" is Viant's fully autonomous AI advertising product, designed to improve performance and attract advertising budgets. The company has seen high customer adoption rates for its AI Bidding (85%) and AI Planning (30%) tools, with AI Bidding reportedly saving customers 40% compared to traditional human bidding. Viant views these AI products, including its ViantAI suite and the recently launched Outcomes, as market-leading innovations.
3. New Customer Acquisition and Expansion of Existing Relationships: Viant is consistently growing its customer base by adding new scalable customers and deepening relationships with existing clients. The company has secured significant partnerships, such as a multi-year agreement with Molson Coors, anticipated to scale from Q2 2026, and a partnership with WHOOP. Viant has also identified a pipeline of new business opportunities representing an incremental $250 million in potential ad spend.
4. Increased Demand for Programmatic Advertising Across Diverse Channels: Beyond CTV, Viant is benefiting from the growing demand for programmatic advertising solutions across various digital channels. Its platform enables marketers to plan, buy, and measure advertising across desktop, mobile, connected and linear TV, in-game, streaming audio, and digital billboards. Strong momentum is observed in key advertising channels, including connected TV, audio, and digital out-of-home, highlighting a diversified growth strategy.
5. Leveraging Viant Household ID for Enhanced Addressability: Viant Household ID is a critical driver, offering comprehensive household insights for optimized bid decisions and touchpoint collection across consumer pathways. This proprietary solution provides 80% addressability, a higher rate than some competitors, and a 90% resolution rate specifically in CTV. This technology is crucial for privacy-conscious targeting, especially with the industry's shift towards a "World Without Cookies."

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Share Repurchases

• Viant Technology has returned $59.6 million to shareholders through share repurchases since May 2024.
• There is currently $40.4 million remaining under the authorized share repurchase program.

Share Issuance

• In February 2021, Viant Technology completed its initial public offering (IPO), selling 10,000,000 shares of Class A common stock at $25.00 per share. This IPO raised approximately $213 million to fund growth.
• As of December 31, 2025, the company had 17.6 million shares of Class A common stock and 45.7 million shares of Class B common stock outstanding.
• Insider trading activity in the past six months (leading up to March 2026) showed 34 sales and no purchases of Viant Technology stock by insiders.

Outbound Investments

• Viant Technology's operating expenses in Q4 2025 included the costs associated with the IRIS.TV and Locker acquisitions.

Capital Expenditures

• Viant Technology's capital expenditures were $7.37 million in 2021, $8.83 million in 2022, $13 million in 2023, and $18 million in 2024.
• The company has made strategic investments in Connected TV (CTV) infrastructure, publisher relationships, and addressability solutions to drive CTV growth.