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• Like IBM, but focused on providing ATMs, point-of-sale (POS) systems, and software for banks and retailers.
• The Cisco for financial and retail transaction infrastructure, providing essential hardware and software.
• Similar to NCR, they are a global leader in providing ATMs, self-service solutions, and POS systems for banks and stores.

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• ATMs (Automated Teller Machines): Self-service hardware solutions enabling cash withdrawals, deposits, and other banking transactions for financial institutions.
• POS Systems (Point-of-Sale Systems): Hardware and software solutions designed for retail checkouts to process customer transactions efficiently.
• Software Solutions: Enterprise software platforms for managing banking and retail operations, including transaction processing, security, and digital banking experiences.
• Managed Services: Comprehensive outsourcing and management of IT infrastructure, applications, and support for financial institutions and retailers.
• Professional Services: Consulting, implementation, and integration services to assist clients in deploying and optimizing Diebold Nixdorf's hardware and software solutions.
• Support & Maintenance Services: Technical support, preventative maintenance, and parts management for their ATMs, POS systems, and related technology.

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Major Customers of Diebold Nixdorf (DBD)

• Financial Institutions: This category includes a broad range of entities such as:
  • Global, national, regional, and community banks
  • Credit unions
  These institutions utilize Diebold Nixdorf's Automated Teller Machines (ATMs), cash recyclers, branch transformation solutions, and associated software and services.
• Retailers: This category encompasses various types of retail businesses, including:
  • Grocery stores
  • Convenience stores
  • Department stores
  • Specialty retailers
  • Quick-service restaurants
  Retail customers leverage Diebold Nixdorf's point-of-sale (POS) systems, self-checkout solutions, store automation software, and related services to enhance their operations.

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• Intel (INTC)
• Microsoft (MSFT)

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Octavio Marquez President and Chief Executive Officer

Octavio Marquez currently serves as Diebold Nixdorf's president and chief executive officer, a position he assumed in March 2022. He has over 25 years of leadership experience across the banking, technology, and IT sectors. Before joining Diebold Nixdorf, Marquez was the managing director for Mexico operations at EMC, where he implemented turnaround strategies. He also held various leadership roles at Hewlett Packard, including President of HP Mexico, a position in which he transformed the company into the largest IT business in the Mexican market. Additionally, he held leadership positions at IBM and NCR. Marquez joined Diebold, Incorporated in January 2014, initially heading the Latin American region and later leading banking operations in the Americas.

Thomas S. Timko Executive Vice President and Chief Financial Officer

Thomas S. Timko was appointed Executive Vice President and Chief Financial Officer of Diebold Nixdorf in 2024. He brings over 30 years of comprehensive financial experience from major global industries. Before joining Diebold Nixdorf, Timko served for nearly six years as the Global Chief Accounting Officer and Controller for General Electric, where he played a key advisory role in the company's transformation into three distinct entities. Prior to GE, he spent over five years at General Motors as CAO and Controller, where he collaborated with the CEO on a Global Strategic Risk Management Program and oversaw the disposition of GM's $19 billion European business. His earlier career includes leadership positions such as Vice President and Chief Accounting Officer at Applied Materials and Chief Accounting Officer and Controller at Delphi Corporation, where he supported its emergence from bankruptcy.

Joe Myers Executive Vice President, Global Banking

Joe Myers joined Diebold Nixdorf in 2022 and serves as the Executive Vice President, Global Banking, responsible for leading the company's Banking business teams worldwide. Prior to his current role, Myers was the Executive Vice President and Chief Revenue Officer for Elavon, a subsidiary of U.S. Bank, where he was responsible for the company's growth strategy, business development, and all revenue-generating activities. Before Elavon, he held various leadership positions in the payments industry, including general manager of the automotive division at Experian.

Ilhami Cantadurucu Executive Vice President, Global Retail

Ilhami Cantadurucu holds the position of Executive Vice President, Global Retail. Before the acquisition of Wincor Nixdorf by Diebold in 2016, Cantadurucu held several leadership roles within Wincor Nixdorf, including Chief Financial Officer for Wincor Nixdorf Turkey from 2006 to 2011, Chief Operating Officer for Wincor Nixdorf North America from 2011 to 2013, and Vice President, Wincor Nixdorf global retail finance from 2013 to 2016.

Elizabeth Radigan Executive Vice President, Chief Legal Officer and Corporate Secretary

Elizabeth Radigan serves as the Executive Vice President, Chief Legal Officer and Corporate Secretary for Diebold Nixdorf. Before assuming her current role, she was the Executive Vice President and Chief People Officer for the company, overseeing global employee initiatives. Her previous roles at Diebold Nixdorf also include Chief Ethics and Compliance Officer and Senior Vice President. Earlier in her career, Radigan was an attorney at the global law firm Jones Day.

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The public company Diebold Nixdorf (DBD) faces several key risks to its business operations and financial performance. These risks stem from the dynamic industries in which it operates and its financial structure.

1. Intense Market Competition and Rapid Technological Advancements: Diebold Nixdorf operates in highly competitive banking and retail technology sectors, facing rivals such as NCR Corporation, Fujitsu, and GK Software. The rapid shift towards digital banking and evolving consumer preferences for digital retail experiences necessitate continuous innovation to maintain market share and profitability. Failure to adapt swiftly to these technological advancements and competitive pressures could lead to reduced market share and declining revenues.
2. High Debt Levels and Financial Stability: Despite recent financial restructuring and improvements in credit ratings, Diebold Nixdorf continues to carry a substantial debt load. This high level of debt results in significant interest expenses, which can challenge long-term profitability and financial flexibility. The company's credit ratings remain below investment grade, indicating ongoing financial risk and potentially higher borrowing costs.
3. Supply Chain Vulnerabilities: The company is dependent on a global supply chain for raw materials and electronic components, including steel, plastics, and various parts. This reliance exposes Diebold Nixdorf to risks associated with supply chain disruptions, fluctuations in raw material costs, and potential impacts from tariffs. Such vulnerabilities can affect production schedules, increase operational costs, and ultimately impact financial performance.

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• Accelerating Decline in Cash Usage and Shift Towards Digital, Contactless, and Mobile Payment Methods: This directly impacts Diebold Nixdorf's core ATM and cash management hardware and service business, as consumers and businesses increasingly opt for non-cash transactions. Evidence includes significant year-over-year growth in mobile payment usage, contactless card adoption, and the proliferation of real-time payment systems globally, leading to reduced ATM transaction volumes in many markets.
• Rapid Evolution Towards Digital-First and Branchless Banking Models: Traditional banks are reducing physical branch footprints, focusing on mobile and online channels, and facing competition from agile neobanks. This trend reduces the demand for Diebold Nixdorf's legacy physical banking infrastructure, including traditional ATMs and in-branch hardware, requiring a fundamental shift in their product and service offerings to remain relevant.
• Increasing Competition from Agile Cloud-Native and Software-First Providers: In both banking and retail segments, Diebold Nixdorf faces growing competition from pure-play software and fintech companies that offer highly flexible, cloud-based, and often lower-cost solutions for payment processing, point-of-sale systems, and banking software. These competitors often have fewer legacy constraints, enabling faster innovation and a focus purely on software or SaaS models, putting pressure on Diebold Nixdorf's traditional hardware-centric and integrated solution approach.

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Diebold Nixdorf (DBD) operates primarily in the Automated Teller Machine (ATM) and Point-of-Sale (POS) systems markets, along with related software and services for financial and retail sectors. The company also provides self-service checkout solutions.

Addressable Market Sizes:

Automated Teller Machines (ATMs)

• Global Market: The global ATM market was valued at approximately $24.42 billion in 2024 and is projected to reach around $35.80 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 4.9% from 2025 to 2032. Other estimates place the global ATM market at USD 25.29 billion in 2024, with a projection to reach USD 31.64 billion by 2030, at a CAGR of 3.6% from 2025 to 2030. Diebold Nixdorf themselves estimate the banking market to be $20 billion.

Point-of-Sale (POS) Systems

• Global Market: The global POS market size is projected at $26.82 billion in 2024 and is expected to reach $49.02 billion by 2033, with a CAGR of 6.93%. Another report valued the global point of sale market size at $33.41 billion in 2024, with a projection to grow from $38.56 billion in 2025 to $110.22 billion by 2032, at a CAGR of 16.1%. The POS terminal market is forecasted to grow by $58.9 billion during 2024-2029, accelerating at a CAGR of 9%. Diebold Nixdorf estimates the retail market to be $12 billion.

Retail Technology (including Self-Service Checkouts and Digital Transformation)

• Global Market: The retail industry technology spend is projected to reach $131.6 billion globally over the next 12 months (December 2024 to December 2025). The global smart retail market size was estimated at $43.13 billion in 2024 and is projected to reach $450.69 billion by 2033, demonstrating a CAGR of 30.3% from 2025 to 2033. The digital transformation market in retail is valued at $285.76 billion in 2025 and is projected to expand at an 11.26% CAGR to reach $487.12 billion by 2030. Diebold Nixdorf is the second-largest supplier of self-service checkouts globally.

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1. Growth in the Retail Segment with AI-Driven Solutions: Diebold Nixdorf anticipates continued revenue growth from its retail segment, driven by accelerating demand for AI-enabled SmartVision technology and expansion of point-of-sale and self-checkout solutions. The company reported strong performance in Q3 2025, with retail revenue increasing 8% year-over-year and order entry surging by approximately 40%.

2. Banking Segment Modernization and Branch Automation: The company is focused on driving growth through banking segment transformation, particularly with branch automation solutions and "fit-for-purpose" ATMs. This includes capitalizing on the ATM refresh cycle and increasing the adoption of its DN Series ATMs, which offer advanced features like cash recycling and IoT capabilities for improved efficiency and reduced downtime for financial institutions. Diebold Nixdorf announced shipping over 200,000 DN Series ATMs as of February 2025.

3. Expansion of High-Margin Services and Software: A significant driver of future revenue growth is expected to come from the expansion of high-margin services and software offerings, including "ATM as a Service" and DN AllConnect Managed Services. These solutions aim to simplify ATM channel management for clients, optimize cash management, enhance security, and reduce operational complexities, shifting the business towards more recurring and predictable revenue streams.

4. Geographic Expansion and Market Penetration: Diebold Nixdorf is pursuing growth by expanding its market penetration, particularly in North America for retail solutions, and maintaining a strong presence in regions like APAC, the Middle East, and Europe for its banking and retail offerings. The company's global presence in over 100 countries supports its strategy to capture secular tailwinds in both banking and retail markets.

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Share Repurchases

• Diebold Nixdorf's Board of Directors authorized a new $200 million share repurchase program on November 5, 2025.
• The company completed a previous $100 million share repurchase program, which was announced on February 12, 2025.
• Diebold Nixdorf repurchased approximately $79.6 million of shares year-to-date as of September 30, 2025.

Capital Expenditures

• Diebold Nixdorf makes significant capital investments in lean manufacturing technology, facilities, capital equipment, research and development (R&D), and service and product technology to drive growth and operational efficiencies.
• The company accelerated investments in service capabilities, including improving field technician software rollout and consolidating facilities in Europe, with approximately $10 million invested in Q3 and Q4 2025.
• A new retail technology production line was established in North Canton, Ohio in May 2025 to increase U.S.-based production of self-service checkouts and kiosk systems.