Tearsheet

CNO Financial (CNO)


Market Price (12/4/2025): $40.55 | Market Cap: $3.9 Bil
Sector: Financials | Industry: Life & Health Insurance

CNO Financial (CNO)


Market Price (12/4/2025): $40.55
Market Cap: $3.9 Bil
Sector: Financials
Industry: Life & Health Insurance

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.5%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.3%, FCF Yield is 18%
Trading close to highs
Dist 52W High is -3.5%, Dist 3Y High is -3.5%
Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -1.7%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -119%
  
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 15%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 15%
  
3 Low stock price volatility
Vol 12M is 28%
  
4 Megatrend and thematic drivers
Megatrends include Aging Population & Chronic Disease, and Fintech & Digital Payments. Themes include Geriatric Care, Online Banking & Lending, Show more.
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.5%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.3%, FCF Yield is 18%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -119%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 15%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 15%
3 Low stock price volatility
Vol 12M is 28%
4 Megatrend and thematic drivers
Megatrends include Aging Population & Chronic Disease, and Fintech & Digital Payments. Themes include Geriatric Care, Online Banking & Lending, Show more.
5 Trading close to highs
Dist 52W High is -3.5%, Dist 3Y High is -3.5%
6 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -1.7%

Valuation, Metrics & Events

CNO Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Here are five key points explaining the 3.2% stock movement for CNO Financial (CNO) from August 31, 2025, to December 4, 2025: 1. Strong Third Quarter 2025 Financial Performance: CNO Financial Group reported increased net income and net operating income for the third quarter of 2025 compared to the same period in 2024. This performance was attributed to strong production, sales growth, and expanding underwriting margins.

2. Growth in Premiums and Fee Revenues: The company saw robust collected premiums from its annuity, life, and health products, coupled with an increase in new annualized premiums and higher fee revenues. Total insurance policy income also experienced a rise during this period.

Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
CNO Return26%10%-2%25%36%9%152%
Peers Return-7%26%8%11%24%3%80%
S&P 500 Return16%27%-19%24%23%16%112%

Monthly Win Rates [3]
CNO Win Rate58%58%42%58%50%80% 
Peers Win Rate42%55%45%48%52%60% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
CNO Max Drawdown-50%-5%-29%-10%-9%-4% 
Peers Max Drawdown-44%-2%-10%-13%-3%-10% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: OSG, MFC, AFL, MET, PRU.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique KeyEventCNOS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-39.8%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven66.0%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven525 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-54.2%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven118.5%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven231 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-47.6%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven90.7%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven812 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-98.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven8061.5%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven2899 days1480 days

Compare to OSG, MFC, AFL, MET, PRU


In The Past

CNO Financial's stock fell -39.8% during the 2022 Inflation Shock from a high on 5/17/2021. A -39.8% loss requires a 66.0% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About CNO Financial (CNO)

Better Bets than CNO Financial (CNO)

Trade Ideas

Select past ideas related to CNO. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
WU_11212025_Dip_Buyer_FCFYield11212025WUWestern UnionDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.4%3.4%-0.4%
COIN_11212025_Monopoly_xInd_xCD_Getting_Cheaper11212025COINCoinbase GlobalMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
9.5%9.5%0.0%
PYPL_11142025_Dip_Buyer_FCFYield11142025PYPLPayPalDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.1%0.1%-7.5%
V_11142025_Monopoly_xInd_xCD_Getting_Cheaper11142025VVisaMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-0.1%-0.1%-2.7%
WD_11072025_Dip_Buyer_ValueBuy11072025WDWalker & DunlopDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-7.7%-7.7%-11.0%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
WU_11212025_Dip_Buyer_FCFYield11212025WUWestern UnionDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.4%3.4%-0.4%
COIN_11212025_Monopoly_xInd_xCD_Getting_Cheaper11212025COINCoinbase GlobalMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
9.5%9.5%0.0%
PYPL_11142025_Dip_Buyer_FCFYield11142025PYPLPayPalDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.1%0.1%-7.5%
V_11142025_Monopoly_xInd_xCD_Getting_Cheaper11142025VVisaMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-0.1%-0.1%-2.7%
WD_11072025_Dip_Buyer_ValueBuy11072025WDWalker & DunlopDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-7.7%-7.7%-11.0%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for CNO Financial

Peers to compare with:

Financials

CNOOSGMFCAFLMETPRUMedian
NameCNO Fina.Octave S.Manulife.Aflac MetLife Prudenti. 
Mkt Price40.558.8435.10109.0477.51109.5759.03
Mkt Cap3.9-60.057.851.538.951.5
Rev LTM4,44225047,46217,96270,76057,92632,712
Op Inc LTM-------
FCF LTM671-12728,6082,57314,6275,2743,924
FCF 3Y Avg617-123,4243,05713,5455,7814,419
CFO LTM671-12728,6082,57314,6275,2743,924
CFO 3Y Avg617-123,4243,05713,5455,7814,419

Growth & Margins

CNOOSGMFCAFLMETPRUMedian
NameCNO Fina.Octave S.Manulife.Aflac MetLife Prudenti. 
Rev Chg LTM-1.7%143.9%10.0%3.0%0.2%-21.0%1.6%
Rev Chg 3Y Avg6.7%253.2%1.5%-3.5%1.3%1.9%1.7%
Rev Chg Q5.2%-4.9%21.7%57.9%-7.7%-8.2%0.2%
QoQ Delta Rev Chg LTM1.4%-1.3%6.1%10.8%-2.0%-2.7%0.0%
Op Mgn LTM-------
Op Mgn 3Y Avg-------
QoQ Delta Op Mgn LTM-------
CFO/Rev LTM15.1%-51.0%60.3%14.3%20.7%9.1%14.7%
CFO/Rev 3Y Avg14.3%309.5%54.5%16.8%19.6%9.4%18.2%
FCF/Rev LTM15.1%-51.0%60.3%14.3%20.7%9.1%14.7%
FCF/Rev 3Y Avg14.3%309.5%54.5%16.8%19.6%9.4%18.2%

Valuation

CNOOSGMFCAFLMETPRUMedian
NameCNO Fina.Octave S.Manulife.Aflac MetLife Prudenti. 
Mkt Cap3.9-60.057.851.538.951.5
P/S0.9-1.23.30.80.60.9
P/EBIT6.1-6.111.29.2-7.6
P/E13.0-9.014.214.314.114.1
P/CFO5.7-1.923.03.77.05.7
Total Yield9.5%-17.0%9.0%9.8%12.3%9.8%
Dividend Yield1.7%-5.9%2.0%2.8%5.2%2.8%
FCF Yield 3Y Avg18.5%-51.2%5.7%25.3%15.0%18.5%
D/E1.1-0.20.10.40.60.4
Net D/E-1.2--0.2-1.1-1.7-1.3-1.2

Returns

CNOOSGMFCAFLMETPRUMedian
NameCNO Fina.Octave S.Manulife.Aflac MetLife Prudenti. 
1M Rtn2.4%-7.2%2.5%-2.1%6.1%2.5%
3M Rtn1.9%-16.3%2.7%-3.1%3.3%2.7%
6M Rtn8.7%-12.0%7.2%-0.2%8.3%8.3%
12M Rtn5.2%-13.9%4.4%-7.0%-9.4%4.4%
3Y Rtn86.8%-122.8%61.0%10.6%18.1%61.0%
1M Excs Rtn2.5%-7.3%2.5%-2.1%6.1%2.5%
3M Excs Rtn-5.0%-9.2%-4.4%-9.8%-3.3%-4.4%
6M Excs Rtn-6.1%--2.7%-7.5%-14.9%-6.4%-6.4%
12M Excs Rtn-10.2%-0.2%-15.8%-23.2%-24.5%-15.8%
3Y Excs Rtn16.1%-58.3%-8.7%-60.5%-52.3%-8.7%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Health1,8911,9111,9491,9821,982
Life1,0271,001987933896
Annuity545503482484486
Investment income not allocated to product lines336258273258265
Fee revenue17816914810689
Change in market values of the underlying options supporting the fixed indexed annuity and life132-20522038154
Revenues related to earnings attributable to Variable interest entities (VIEs)7145273657
Amounts netted in expenses not allocated to product lines373017740
Net realized investment gains (losses)-69-13519-3628
Fee revenue related to transition and support services agreements   1420
Total4,1473,5774,1223,8214,016


Assets by Segment
$ Mil20242023202220212020
Annuity12,00610,97113,28913,07412,141
Health9,5129,02010,55910,93110,404
Investments not allocated to product lines8,7128,8577,0936,4266,361
Life4,1543,7844,6864,4224,221
Assets of our other non-life companies399293384371145
Assets of our non-life companies included in the fee income segment244208194117359
Total35,02733,13336,20435,34033,631


Price Behavior

Short Interest

Short Interest: As Of Date11142025
Short Interest: Shares Quantity1,683,416
Short Interest: % Change Since 10312025-3.2%
Average Daily Volume664,421
Days-to-Cover Short Interest2.53
Basic Shares Quantity96,603,000
Short % of Basic Shares1.7%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251106202510-Q 9/30/2025
6302025806202510-Q 6/30/2025
3312025507202510-Q 3/31/2025
12312024226202510-K 12/31/2024
93020241107202410-Q 9/30/2024
6302024809202410-Q 6/30/2024
3312024506202410-Q 3/31/2024
12312023223202410-K 12/31/2023
93020231108202310-Q 9/30/2023
6302023809202310-Q 6/30/2023
3312023510202310-Q 3/31/2023
12312022224202310-K 12/31/2022
93020221104202210-Q 9/30/2022
6302022805202210-Q 6/30/2022
3312022506202210-Q 3/31/2022
12312021224202210-K 12/31/2021