Tearsheet

Choice Hotels International (CHH)

Market Price (12/4/2025): $91.66 | Market Cap: $4.2 Bil
Sector: Consumer Discretionary | Industry: Hotels, Resorts & Cruise Lines

Choice Hotels International (CHH)

Market Price (12/4/2025): $91.66
Market Cap: $4.2 Bil
Sector: Consumer Discretionary
Industry: Hotels, Resorts & Cruise Lines

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow

0	Attractive yield Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.8%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.6%	Weak multi-year price returns 2Y Excs Rtn is -66%, 3Y Excs Rtn is -94%
1	Attractive operating margins Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 29%	Meaningful short interest Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12%
2	Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%
3	Low stock price volatility Vol 12M is 29%
4	Megatrend and thematic drivers Megatrends include Experience Economy & Premiumization, and Smart Buildings & Proptech. Themes include Travel & Leisure Tech, and Real Estate Data Analytics.

0	Attractive yield Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.8%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.6%
1	Attractive operating margins Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 29%
2	Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%
3	Low stock price volatility Vol 12M is 29%
4	Megatrend and thematic drivers Megatrends include Experience Economy & Premiumization, and Smart Buildings & Proptech. Themes include Travel & Leisure Tech, and Real Estate Data Analytics.
5	Weak multi-year price returns 2Y Excs Rtn is -66%, 3Y Excs Rtn is -94%
6	Meaningful short interest Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12%

Valuation, Metrics & Events

	12/4/25	2024	2023	2022	2021
Share Price CYE	$91.66	$140.69	$111.49	$109.76	$150.56
Market Cap CYE ($ Bil)	4.2	6.6	5.5	5.8	8.3
Total Debt ($ Bil)	2.0	1.9	1.7	1.3	1.1
Total Cash ($ Bil)	0.1	0.0	0.0	0.0	0.5
Enterprise Value ($ Bil)	6.2	8.5	7.2	7.1	9.4
Valuation Ratios
P/S TTM	3.1	4.3	3.7	4.4	8.1
P/EBIT TTM	8.6	14.0	14.2	12.8	20.4
P/E TTM	12.9	22.6	22.1	18.5	29.9
Sector Ratios
P/S TTM (Sector)	0.8	0.8	0.9	0.8	1.4
P/EBIT TTM (Sector)	7.6	8.0	7.8	6.3	8.3
P/E TTM (Sector)	10.4	11.1	10.7	8.4	10.8

	12/4/25	2024	2023
Share Price CYE	$91.66	$140.69	$111.49
Market Cap CYE ($ Bil)	4.2	6.6	5.5
Total Debt ($ Bil)	2.0	1.9	1.7
Total Cash ($ Bil)	0.1	0.0	0.0
Enterprise Value ($ Bil)	6.2	8.5	7.2
Valuation Ratios
P/S TTM	3.1	4.3	3.7
P/EBIT TTM	8.6	14.0	14.2
P/E TTM	12.9	22.6	22.1
Sector Ratios
P/S TTM (Sector)	0.8	0.8	0.9
P/EBIT TTM (Sector)	7.6	8.0	7.8
P/E TTM (Sector)	10.4	11.1	10.7

	CHH	S&P 500
REVENUE GROWTH	POOR
Rev LTM ($ Bil)	1.6
Rev Chg Q	4.5%	7.1%
Rev Chg LTM	2.8%	6.1%
Rev Chg 3Y Avg	6.7%	5.5%
PROFITABILITY	GOOD
Op Inc LTM ($ Bil)	0.5
CFO LTM ($ Bil)	0.3
Net Inc LTM ($ Bil)	0.4
Op Mgn LTM	29.3%	18.8%
CFO/Rev LTM	16.8%	20.5%
Net Inc Mgn	23.9%	13.1%
VALUATION	MODERATE
P/S	3.1	3.2
P/CFO	18.4	15.8
P/FCF	39.6	20.5
P/E	12.9	23.5
STABILITY	FAIR
Debt/Equity	0.41	0.20
Cash/Assets	0.02	0.07

AI Generated Analysis | Feedback

Metric	Value	Date	Source
Number of Hotels	over 7,500	11052025	Link
Number of Rooms	more than 650,000	11052025	Link
Number of Countries and Territories	46	11052025	Link
Number of Brands	22	11052025	Link
Choice Privileges Loyalty Program Members	over 73 million	11052025	Link
Global Pipeline	over 86,000 rooms	11052025	Link
Global RevPAR (Revenue per Available Room) Growth	0.2%	11052025	Link
Occupancy Rate	60.3%	11052025	Link
Average Daily Rate (ADR)	$100.03	11052025	Link
Total Domestic Franchise Rooms	498307	11052025	Link
Total Franchise Rooms	649677	11052025	Link

Recent
11/05/2025	Earnings Release	Rev: $447 Mil (A) vs. $371 Mil (E) EPS: 2.10 (A) vs. $2.18 (E)
Upcoming
2/19/2026	Earnings Release	Rev: - EPS: -

CHH Stock

Return (1M):

Why The Stock Moved

Qualitative Assessment

AI Generated Analysis | Feedback

1. Softer U.S. Domestic Demand and Lower RevPAR. Choice Hotels International experienced weaker performance at its U.S. hotels, with domestic revenue per available room (RevPAR) decreasing by 2.9% in the second quarter of 2025 compared to the same period in 2024. This was attributed to macroeconomic uncertainty and difficult comparisons from the previous year, leading to a downgraded 2025 guidance for RevPAR. The company also noted a drop in inbound international travel and government-related travel as reasons for the U.S. RevPAR decline.

2. Broader Hospitality Sector Underperformance and Macroeconomic Headwinds. The hospitality sector as a whole, including Choice Hotels, faced challenges due to economic uncertainties and shifting travel patterns, contributing to the underperformance of travel and vacation provider stocks. The global economy is also contending with heightened uncertainty, and global GDP growth was projected to slow to 3.2% in 2025 from 3.3% in 2024.

3. Mixed Q3 2025 Earnings Report with Missed Adjusted EPS. While Choice Hotels reported an increase in net income to $180 million for the third quarter of 2025 (up from $105.7 million in Q3 2024) and revenue that surpassed analyst estimates, its adjusted diluted earnings per share (EPS) decreased and missed analyst expectations. This adjusted EPS decline was primarily due to higher amortization expenses and temporary income tax increases related to the acquisition of Choice Hotels Canada.

4. Negative Analyst Sentiment and Price Target Reductions. Several analysts maintained or initiated "Sell" or "Hold" ratings for CHH in November 2025, and some significantly lowered their price targets. For instance, Susquehanna lowered its price target from $140 to $95 on November 26, 2025, and Wells Fargo initiated a "Sell" rating with an $84 target on November 18, 2025.

5. Significant Institutional Selling. Rock Creek Group, LP, an institutional investor, significantly reduced its holdings in Choice Hotels International during the third quarter of 2025, selling 70,500 shares. This transaction resulted in a $23.74 million decrease in the value of their stake, indicating a notable loss of confidence from a large investor.

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Stock Movement Drivers

Fundamental Drivers

The -21.6% change in CHH stock from 9/3/2025 to 12/3/2025 was primarily driven by a -36.9% change in the company's P/E Multiple.

	9032025	12032025	Change
Stock Price ($)	116.85	91.66	-21.56%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	1577.04	1596.41	1.23%
Net Income Margin (%)	19.52%	23.93%	22.63%
P/E Multiple	17.52	11.05	-36.94%
Shares Outstanding (Mil)	46.14	46.05	0.20%
Cumulative Contribution			-21.56%

LTM = Last Twelve Months as of date shown

Market Drivers

9/3/2025 to 12/3/2025

	Return	Correlation
CHH	-21.6%
Market (SPY)	6.2%	18.7%
Sector (XLY)	3.5%	40.8%

Fundamental Drivers

The -27.1% change in CHH stock from 6/4/2025 to 12/3/2025 was primarily driven by a -40.8% change in the company's P/E Multiple.

	6042025	12032025	Change
Stock Price ($)	125.71	91.66	-27.09%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	1585.75	1596.41	0.67%
Net Income Margin (%)	19.75%	23.93%	21.18%
P/E Multiple	18.66	11.05	-40.80%
Shares Outstanding (Mil)	46.49	46.05	0.95%
Cumulative Contribution			-27.10%

LTM = Last Twelve Months as of date shown

Market Drivers

6/4/2025 to 12/3/2025

	Return	Correlation
CHH	-27.1%
Market (SPY)	15.1%	27.7%
Sector (XLY)	11.5%	42.1%

Fundamental Drivers

The -38.2% change in CHH stock from 12/3/2024 to 12/3/2025 was primarily driven by a -59.9% change in the company's P/E Multiple.

	12032024	12032025	Change
Stock Price ($)	148.38	91.66	-38.22%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	1553.46	1596.41	2.76%
Net Income Margin (%)	16.27%	23.93%	47.06%
P/E Multiple	27.53	11.05	-59.87%
Shares Outstanding (Mil)	46.90	46.05	1.82%
Cumulative Contribution			-38.24%

LTM = Last Twelve Months as of date shown

Market Drivers

12/3/2024 to 12/3/2025

	Return	Correlation
CHH	-38.2%
Market (SPY)	14.3%	52.8%
Sector (XLY)	7.4%	54.5%

Fundamental Drivers

The -22.7% change in CHH stock from 12/4/2022 to 12/3/2025 was primarily driven by a -42.1% change in the company's P/E Multiple.

	12042022	12032025	Change
Stock Price ($)	118.53	91.66	-22.67%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	1324.61	1596.41	20.52%
Net Income Margin (%)	25.72%	23.93%	-6.96%
P/E Multiple	19.08	11.05	-42.10%
Shares Outstanding (Mil)	54.85	46.05	16.04%
Cumulative Contribution			-24.66%

LTM = Last Twelve Months as of date shown

Market Drivers

12/4/2023 to 12/3/2025

	Return	Correlation
CHH	-18.3%
Market (SPY)	53.2%	44.8%
Sector (XLY)	42.3%	47.3%

Return vs. Risk

Price Returns Compared

	2020	2021	2022	2023	2024	2025	Total [1]
Returns
CHH Return	4%	47%	-27%	2%	26%	-36%	-9%
Peers Return	2%	34%	-13%	37%	22%	-3%	92%
S&P 500 Return	16%	27%	-19%	24%	23%	16%	112%
Monthly Win Rates [3]
CHH Win Rate	58%	75%	25%	42%	67%	40%
Peers Win Rate	50%	50%	42%	62%	63%	50%
S&P 500 Win Rate	58%	75%	42%	67%	75%	70%
Max Drawdowns [4]
CHH Max Drawdown	-48%	-6%	-33%	-2%	-3%	-38%
Peers Max Drawdown	-58%	-9%	-27%	-3%	-9%	-28%
S&P 500 Max Drawdown	-31%	-1%	-25%	-1%	-2%	-15%

[1] Cumulative total returns since the beginning of 2020
[2] Peers: MAR, HLT, H, CHDN, WH. See CHH Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique Key	Event	CHH	S&P 500
2022 Inflation Shock	2022 Inflation Shock
2022 Inflation Shock% Loss	% Loss	-33.2%	-25.4%
2022 Inflation Shock% Gain to Breakeven	% Gain to Breakeven	49.7%	34.1%
2022 Inflation ShockTime to Breakeven	Time to Breakeven	Not Fully Recovered days	464 days
2020 Covid Pandemic	2020 Covid Pandemic
2020 Covid Pandemic% Loss	% Loss	-50.5%	-33.9%
2020 Covid Pandemic% Gain to Breakeven	% Gain to Breakeven	102.0%	51.3%
2020 Covid PandemicTime to Breakeven	Time to Breakeven	256 days	148 days
2018 Correction	2018 Correction
2018 Correction% Loss	% Loss	-20.7%	-19.8%
2018 Correction% Gain to Breakeven	% Gain to Breakeven	26.1%	24.7%
2018 CorrectionTime to Breakeven	Time to Breakeven	130 days	120 days
2008 Global Financial Crisis	2008 Global Financial Crisis
2008 Global Financial Crisis% Loss	% Loss	-54.5%	-56.8%
2008 Global Financial Crisis% Gain to Breakeven	% Gain to Breakeven	119.9%	131.3%
2008 Global Financial CrisisTime to Breakeven	Time to Breakeven	1656 days	1480 days

Compare to MAR, HLT, H, CHDN, WH

In The Past

Choice Hotels International's stock fell -33.2% during the 2022 Inflation Shock from a high on 12/31/2021. A -33.2% loss requires a 49.7% gain to breakeven.

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About Choice Hotels International (CHH)

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor worldwide. The company operates in Hotel Franchising and Corporate & Other segments. It franchises lodging properties under the brand names of Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended Stay Hotel, WoodSpring Suites, Everhome Suites, Cambria Hotels, and Ascend Hotel Collection. The company also develops and markets cloud-based property management software to non-franchised hoteliers. As of December 31, 2021, it had 7,030 hotels with 579,746 rooms located in 50 states, the District of Columbia and approximately 40 countries and territories. Choice Hotels International, Inc. was founded in 1939 and is headquartered in Rockville, Maryland.

AI Generated Analysis | Feedback

Here are 1-2 brief analogies to describe Choice Hotels International (CHH):

A Marriott or Hilton, but focused on the mid-scale and economy hotel market.
The McDonald's of hotels, in that it primarily franchises its various hotel brands to independent owners rather than owning the hotels themselves.

AI Generated Analysis | Feedback

Hotel Franchising: Licensing its portfolio of hotel brands, operational systems, and support services to independent hotel owners.
Centralized Reservation & Loyalty Programs: Providing franchisees access to a global reservation system and the Choice Privileges loyalty program to drive bookings and customer retention.
Marketing & Advertising Services: Developing and executing national and international marketing campaigns to promote its brands and increase guest demand for franchised hotels.

AI Generated Analysis | Feedback

Choice Hotels International (symbol: CHH) primarily sells to **other companies**.

Choice Hotels operates predominantly as a franchisor. Its major customers are the **independent hotel owners and operators (franchisees)** who license Choice Hotels' brands (such as Comfort, Quality, Clarion, Econo Lodge, Cambria, Radisson, etc.), utilize its central reservation systems, and benefit from its marketing and operational support.

These franchisees pay various fees to Choice Hotels International, including initial franchise fees, recurring royalty fees, marketing fees, and reservation system fees.

Due to the highly fragmented nature of the hotel ownership landscape and Choice Hotels' business model:

It is not possible to identify a few "major customer companies" in the traditional sense that are public entities and account for a significant portion of Choice Hotels International's revenue.
Choice Hotels' revenue is derived from thousands of franchisees globally, most of whom are private companies, smaller ownership groups, or individual developers.
No single franchisee or a small group of franchisees represents a concentration risk or a dominant customer for Choice Hotels International, making a specific list of major public customer companies with symbols unfeasible.

AI Generated Analysis | Feedback

Amazon.com, Inc. (Symbol: AMZN) - For Amazon Web Services (AWS) cloud infrastructure, which hosts Choice Hotels' core reservation system and other critical IT services.

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Patrick Pacious President and Chief Executive Officer

Patrick Pacious joined Choice Hotels in 2005 and was appointed CEO in 2017. Before becoming CEO, he held the roles of President and Chief Operating Officer. Prior to his tenure at Choice Hotels, Mr. Pacious worked in senior management consulting positions with BearingPoint Inc. and Arthur Andersen Business Consulting LLP, where he provided consulting services to several major hospitality companies, including Choice. He served as a U.S. Navy officer in surface warfare and strategic planning from 1987 to 1993. As CEO, he has overseen significant acquisitions, including WoodSpring Suites in 2018 and Radisson Hotels Americas in 2022. He also led the launch of new brands such as Everhome Suites (2020) and Clarion Pointe (2018).

Scott Oaksmith Chief Financial Officer

Scott Oaksmith was appointed Chief Financial Officer of Choice Hotels International in September 2023. He has been with Choice Hotels since 2002, serving in various finance-related roles with increasing responsibilities. Prior to his current role, he held positions such as Senior Vice President and Deputy Chief Financial Officer, Senior Vice President of Real Estate & Finance (2020-2023), and Senior Vice President of Finance and Chief Accounting Officer (2016-2020). Before joining Choice, Mr. Oaksmith worked in accounting and consulting at American Express Tax and Business Services, Inc. and its predecessor, Wolfpoff & Company, LLP.

Dominic Dragisich Executive Vice President, Operations and Chief Global Brand Officer

Dominic Dragisich joined Choice Hotels in 2017 as Chief Financial Officer and transitioned to his current role in August 2023. Before joining Choice Hotels, he served as Chief Financial Officer at XO Communications, a telecommunications services provider. In that role, he oversaw all financial operations and played a lead role in the company's eventual sale to Verizon Communications, Inc. Mr. Dragisich's earlier career includes senior finance and operational roles at Marriott International, NII Holdings, and Deloitte Consulting.

Raul Ramirez Chief Segment and International Operations Officer

Raul Ramirez joined Choice Hotels in 2017. He previously held the title of Chief Strategy and International Operations Officer. At Choice, he has been instrumental in leading the integration of the Radisson Americas brands and WoodSpring Suites. Prior to joining Choice, Mr. Ramirez held senior finance and operational leadership positions at Verizon, XO Communications, and Nextel International (NII Holdings), and supported merger and acquisition activities at XO Communications.

John Lancaster Vice President, Emerging Markets Franchise Development and Owner Relations

John Lancaster has been with Choice Hotels since 2011, holding various roles including Regional Vice President of Franchise Development and Director of Global Sales Sourcing and Solutions. In his current role, he leads initiatives aimed at increasing hotel ownership opportunities for underrepresented populations through Choice's emerging markets franchise development program. Before joining Choice Hotels, Mr. Lancaster gained extensive on-property hotel experience, serving as Director of Marketing and General Manager at multiple properties, and held leadership positions at Crescent Hotels and Resorts and Marriott International. He was also instrumental in establishing HERtels by Choice, a program focused on women's entrepreneurship.

AI Generated Analysis | Feedback

Disruptive Growth of Alternative Accommodations

Platforms like Airbnb and VRBO continue to expand their market share, professionalize operations, and attract a broader range of travelers, including those who traditionally would have opted for economy and midscale hotels (Choice Hotels' core market). This includes demand for longer stays, group travel, and the desire for local or unique experiences. This expanding competition puts ongoing pressure on pricing, occupancy rates, and market share for Choice Hotels' franchised properties.
Increasing Disintermediation by Search Engines and Meta-OTAs

The growing dominance of platforms like Google Hotels in the travel search and booking funnel represents an emerging threat. Google's increasing ability to aggregate hotel offerings, enable direct bookings on its own platform, and prioritize search results based on its algorithms can diminish the visibility and direct booking power of traditional hotel brands like Choice Hotels. This can make their loyalty programs and brand websites less central to the booking process, potentially increasing customer acquisition costs for franchisees and eroding long-term brand equity.

AI Generated Analysis | Feedback

Choice Hotels International (CHH) primarily operates as a hotel franchisor, offering a diverse portfolio of brands across the upscale, midscale, extended-stay, and economy segments. The company also develops and sells cloud-based technology products, such as inventory management and pricing tools, to hoteliers.

Addressable Market Sizes:

Global Hotel & Hospitality Market: The global hospitality market was valued at approximately $4.9 trillion in 2024 and $5.24 trillion in 2024, projected to grow to $5.52 trillion in 2025. The overall Hotels Market size was valued at USD 1071.49 billion in 2024 and is expected to reach nearly USD 2166.55 billion by 2032. Another estimate placed the global hotels and resorts market size at $1.7 trillion in 2024.
U.S. Hotel & Hospitality Market: The U.S. hotels market size was estimated at USD 263.21 billion in 2024 and is projected to reach USD 280.63 billion in 2025. The U.S. Hotels & Motels industry is valued at $286.5 billion in 2025. The United States hospitality market size was valued at USD 223.93 billion in 2024 and is projected to reach USD 250.45 billion by 2032.
Global Hotel Franchise Market: The global hotel franchise market was valued at USD 36.7 billion in 2023 and USD 37.02 billion in 2023, with projections to reach USD 77.16 billion by 2033. Another estimate valued the global market at US$38.3 billion in 2024, expected to reach US$54.8 billion by 2030. More recently, the Hotel Franchise Market Size was valued at USD 46.31 billion in 2024 and is projected to reach USD 83.83 billion by 2032.
North America Hotel Franchise Market: North America accounted for 35% of the hotel franchise market revenue share in 2023 and emerged as the most prominent global hotel franchise market with a 38.16% market revenue share in 2023. The U.S. hotel franchises market is estimated at US$10.4 billion in 2024.
Global Midscale Hotel Market: The global midscale hotel market size was valued at USD 115.2 billion in 2024 and is projected to reach USD 210.3 billion by 2033. North America's midscale hotel market was valued at USD 32.4 billion in 2024.
Global Economy Hotel Market: The global Economy Hotels Market size was valued at USD 134 billion in 2024 and is expected to grow to USD 140.7 billion in 2025. North America dominates this market, with a valuation of USD 45 billion in 2024, projected to reach USD 70 billion in 2035.
Global Extended Stay Hotel Market: The global extended-stay hotel market is expected to reach $62.8 billion in 2025 and grow to approximately $143.2 billion by 2035.
North America Hotel and Hospitality Management Software Market: This market generated a revenue of USD 1,436.8 million in 2024 and is expected to reach a projected revenue of US$2,082.3 million by 2030.

AI Generated Analysis | Feedback

Choice Hotels International (CHH) is expected to drive future revenue growth over the next two to three years through several key strategies:

International Expansion and Increased Direct Franchising: Choice Hotels is aggressively pursuing growth in international markets with a stated goal to double international adjusted EBITDA by 2027. This includes expanding its presence in regions such as EMEA and Latin America, and transitioning to direct franchising models in key markets like Canada. The company has also entered new markets, including Argentina and Australia, and anticipates significant growth in its international rooms portfolio.
Growth in Higher-Revenue Segments: The company is focused on expanding its portfolio in "higher-revenue" segments, specifically upscale, extended stay, and midscale brands. This strategy includes increasing global net rooms in these segments, which have demonstrated robust performance and higher revenues per hotel. Choice Hotels' development pipeline is heavily concentrated in these accretive segments, indicating continued unit growth.
Increased Effective Royalty Rate: Choice Hotels consistently identifies its effective royalty rate as a significant contributor to revenue growth. Management expects this rate to continue to increase in the mid-single digits, directly impacting the company's overall adjusted EBITDA.
Enhancement of Loyalty Program and Ancillary Revenue Streams: The company is investing in technology and enhancing its loyalty program, Choice Privileges, with new benefits set to launch. These initiatives aim to streamline franchisee operations and boost direct bookings, thereby increasing customer engagement and driving revenue. Additionally, Choice Hotels emphasizes the growth of "partnership services and fees" and other "non-RevPAR dependent programs" as important ancillary revenue streams.

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Share Repurchases

In 2024, Choice Hotels International repurchased 3.1 million shares of common stock for $382.1 million.
In 2023, the company repurchased 2.9 million shares for $365.9 million.
The Board of Directors approved an increase in the share repurchase authorization by 5 million shares in March 2024, and as of March 31, 2025, approximately 3.4 million shares remained authorized for repurchase.

Share Issuance

No significant share issuance has been reported; instead, the number of shares outstanding has generally decreased from approximately 56.17 million in 2020 to 46.43 million in October 2025 due to repurchases.

Outbound Investments

In August 2022, Choice Hotels acquired Radisson Hotels Americas, adding nine brands, over 600 hotels, and approximately 67,000 rooms in the United States, Latin America, the Caribbean, and Canada.
In July 2025, the company acquired the remaining 50% stake in Choice Hotels Canada from InnVest Hotels for approximately $112 million, transitioning to a fully direct franchising model in Canada.
In July 2024, Choice Hotels fully divested its remaining shares in Wyndham Hotels and Resorts Inc. for approximately $91 million.

Capital Expenditures

Estimated capital expenditures were $145.9 million in 2024 and $116.3 million in 2023.
Expected capital expenditures for 2025 are $136.8 million.
These expenditures support strategic investments in technology and brand expansion.

Better Bets than Choice Hotels International (CHH)

	CHH	Better Performance than CHH
Metric	Value	INDUSTRY: Hotels, Resorts & Cruise Lines
Rev Chg LTM	2.8%	BKNG (13.0%), ABNB (10.2%), RCL (8.6%), HLT (6.7%), MAR (4.7%)
Rev Chg 3Y Avg	6.7%	RCL (37.7%), BKNG (17.8%), ABNB (14.2%), HLT (13.1%), MAR (10.6%)
Op Mgn LTM	29.3%	WH (41.3%), BKNG (34.5%)
CFO/Rev LTM	16.8%	ABNB (38.4%), RCL (36.2%), BKNG (33.2%), CCL (21.4%), HLT (21.4%)
FCF/Rev LTM	7.8%	ABNB (38.4%), BKNG (31.9%), HLT (19.6%), RCL (11.7%), CCL (11.1%)
Total Yield	7.8%	SABR (76.6%), PRSU (35.6%), VAC (14.6%), TNL (14.4%)
P/S	3.1	NCLH (1.1), CCL (1.4), EXPE (1.8), H (2.0), MAR (2.7)
P/Op Inc	10.5	TNL (4.9), HGV (6.7), NCLH (7.0), CCL (8.6), WH (10.3)

	CHH	Better Performance than CHH
Metric	Value	SECTOR: Consumer Discretionary
Rev Chg LTM	2.8%	MELI (36.9%), BKNG (13.0%), AMZN (10.9%), HD (8.5%), TJX (4.1%)
Rev Chg 3Y Avg	6.7%	MELI (39.5%), DASH (27.8%), BKNG (17.8%), AMZN (11.3%), TSLA (9.3%)
Op Mgn LTM	29.3%	MCD (46.1%), BKNG (34.5%), YUM (30.8%), ALSN (30.8%), PLNT (29.4%)
CFO/Rev LTM	16.8%	MCD (39.9%), MELI (37.5%), BKNG (33.2%), DASH (20.0%), AMZN (18.1%)
FCF/Rev LTM	7.8%	MELI (32.9%), BKNG (31.9%), MCD (28.1%), LOW (9.2%), HD (8.6%)
Total Yield	7.8%	F (13.6%), DHI (11.3%), PHM (10.8%), LEN (10.0%), QSR (9.2%)
P/S	3.1	LOW (1.5), HD (2.2), NKE (2.2), TJX (2.4), SBUX (2.8)
P/Op Inc	10.5	GM (7.1), PHM (7.6), DHI (8.0), CCL (8.6), LEN (9.3)

	CHH	Better Performance than CHH
Metric	Value	ALL OTHER SECTORS
Rev Chg LTM	2.8%	NVDA (71.6%), AVGO (28.0%), MSFT (15.6%), GOOGL (13.4%), AAPL (6.0%)
Rev Chg 3Y Avg	6.7%	NVDA (92.0%), AVGO (24.0%), META (17.3%), MSFT (13.2%), GOOGL (11.0%)
Op Mgn LTM	29.3%	NVDA (58.1%), MSFT (46.3%), AVGO (39.0%), GOOGL (32.2%), AAPL (31.9%)
CFO/Rev LTM	16.8%	MSFT (50.0%), NVDA (46.6%), AVGO (42.4%), GOOGL (39.3%), AAPL (26.6%)
FCF/Rev LTM	7.8%	NVDA (43.6%), AVGO (41.6%), MSFT (26.6%), AAPL (23.5%), GOOGL (19.1%)
Total Yield	7.8%	XOM (10.3%), WFC (9.9%), JNJ (8.4%), CVX (8.3%), UNH (8.1%)
P/S	3.1	UNH (0.7), WMT (1.1), XOM (1.4), COST (1.5), BRK-B (2.7)
P/Op Inc	10.5	VZ (5.9), BUD (7.7), T (8.3), MRK (9.4), PFE (9.4)

		Best Bets In Consumer Discretionary Sector
	CHH
What You Pay
P/E	12.9
P/EBIT	8.6
What You Get
Rev Chg Q	4.5%
Rev Chg LTM	2.8%
Rev Chg 3Y Avg	6.7%
FCF/Rev 3Y Avg	10.8%

[1] Choosing top 10 best bets from each sector quarterly is an alpha producing strategy vs sector benchmark
[2] Historical annualized return of 14%, alpha of 2.9%, and sharpe of 0.61

Latest Trefis Analyses

	Title	Topic	Date
0	DASHBOARDS
1	Choice Hotels International Earnings Notes
2	How Low Can Choice Hotels International Stock Really Go?	Return
3	Choice Hotels International vs Newmont: Which Is A Better Investment?	Counter-Intuitive Comparisons
4	Choice Hotels International vs Wyndham Hotels & Resorts: Which Is A Better Investment?	Counter-Intuitive Comparisons
5	How Does Choice Hotels International Stock Stack Up Against Its Peers?null	Peer Comparison
6	Better Bet Than CHH Stock: Pay Less Than Choice Hotels International To Get More From OKE, CCL
7	Better Bet Than CHH Stock: Pay Less Than Choice Hotels International To Get More From CCL, NCLH
8	Better Bet Than CHH Stock: Pay Less Than Choice Hotels International To Get More From CCL, NCLH
9	CHH Dip Buy Analysis
10	Choice Hotels International Total Shareholder Return (TSR): 26.2% in 2024 and -2.2% 3-yr compounded annual returns (below peer average)
11	ARTICLES
12	Stocks Trading At 52-Week Low		November 5th, 2025
13	Stocks Trading At 52-Week Low		October 29th, 2025
14	Stocks Trading At 52-Week Low		October 25th, 2025
15	Stocks Trading At 52-Week Low		October 24th, 2025
16	Stocks Trading At 52-Week Low		October 8th, 2025

	Title
0	DASHBOARDS
1	Choice Hotels International Earnings Notes
2	How Low Can Choice Hotels International Stock Really Go?
3	Choice Hotels International vs Newmont: Which Is A Better Investment?
4	Choice Hotels International vs Wyndham Hotels & Resorts: Which Is A Better Investment?
5	How Does Choice Hotels International Stock Stack Up Against Its Peers?null
6	Better Bet Than CHH Stock: Pay Less Than Choice Hotels International To Get More From OKE, CCL
7	Better Bet Than CHH Stock: Pay Less Than Choice Hotels International To Get More From CCL, NCLH
8	Better Bet Than CHH Stock: Pay Less Than Choice Hotels International To Get More From CCL, NCLH
9	CHH Dip Buy Analysis
10	Choice Hotels International Total Shareholder Return (TSR): 26.2% in 2024 and -2.2% 3-yr compounded annual returns (below peer average)
11	ARTICLES
12	Stocks Trading At 52-Week Low
13	Stocks Trading At 52-Week Low
14	Stocks Trading At 52-Week Low
15	Stocks Trading At 52-Week Low
16	Stocks Trading At 52-Week Low

Trade Ideas

Select past ideas related to CHH. For more, see Trefis Trade Ideas.

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE	11302025	BBWI	Bath & Body Works	Dip Buy	DB \| Insider Buys \| Low D/EDip Buy with Strong Insider Buying Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap	6.8%	6.8%	0.0%
HRB_11262025_Dip_Buyer_FCFYield	11262025	HRB	H&R Block	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	0.5%	0.5%	0.0%
LRN_11262025_Dip_Buyer_FCFYield	11262025	LRN	Stride	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	-2.6%	-2.6%	-2.6%
ABNB_11212025_Dip_Buyer_FCFYield	11212025	ABNB	Airbnb	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	3.7%	3.7%	0.0%
MTN_11212025_Dip_Buyer_FCFYield	11212025	MTN	Vail Resorts	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	1.3%	1.3%	-1.6%
CHH_10032025_Dip_Buyer_ValueBuy	10032025	CHH	Choice Hotels International	Dip Buy	DB \| P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin	-13.5%	-13.5%	-16.5%

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE	11302025	BBWI	Bath & Body Works	Dip Buy	DB \| Insider Buys \| Low D/EDip Buy with Strong Insider Buying Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap	6.8%	6.8%	0.0%
HRB_11262025_Dip_Buyer_FCFYield	11262025	HRB	H&R Block	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	0.5%	0.5%	0.0%
LRN_11262025_Dip_Buyer_FCFYield	11262025	LRN	Stride	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	-2.6%	-2.6%	-2.6%
ABNB_11212025_Dip_Buyer_FCFYield	11212025	ABNB	Airbnb	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	3.7%	3.7%	0.0%
MTN_11212025_Dip_Buyer_FCFYield	11212025	MTN	Vail Resorts	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	1.3%	1.3%	-1.6%
CHH_10032025_Dip_Buyer_ValueBuy	10032025	CHH	Choice Hotels International	Dip Buy	DB \| P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin	-13.5%	-13.5%	-16.5%

Recent Active Movers

1 Day Top Gainers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
MPLT	MapLight Therapeutics	0.7	31.3%
AEVA	Aeva Technologies	0.8	25.7%	188.2%
DC	Dakota Gold	0.6	19.7%	150.9%
SERV	Serve Robotics	0.7	18.2%	-12.6%
ACDC	ProFrac	0.7	17.6%	-45.0%
HY	Hyster Yale	0.6	15.6%	-29.9%
AEO	American Eagle Outfitters	4.1	15.1%	49.7%
BEAM	Beam Therapeutics	2.7	14.4%	7.8%
GOSS	Gossamer Bio	0.8	14.4%	278.1%
FTRE	Fortrea	1.3	14.4%	-21.8%

1 Day Top Losers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
PSTG	Pure Storage	22.6	-27.3%	12.1%
GTLB	GitLab	6.3	-12.8%	-32.9%
CTEV	Claritev	0.7	-11.3%
FBYD	Falcons Beyond Global	0.7	-11.2%	131.2%
ACHC	Acadia Healthcare	1.3	-10.9%	-63.0%
ULS	UL Solutions	16.0	-10.7%	60.4%
HPK	HighPeak Energy	0.7	-10.6%	-59.8%
OS	OneStream	3.5	-10.4%	-35.0%
ARE	Alexandria Real Estate Equities	8.2	-10.1%	-47.9%
THO	Thor Industries	5.3	-9.5%	6.6%

1 Week Top Gainers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
HPP	Hudson Pacific Properties	6.3	641.5%	-34.3%
TLRY	Tilray Brands	7.5	618.1%	-46.9%
TMC	TMC The Metals	2.8	42.2%	589.3%
VERA	Vera Therapeutics	2.6	40.2%	-2.4%
ARWR	Arrowhead Pharmaceuticals	9.0	39.1%	246.1%
TE	T1 Energy	0.7	37.4%
MPLT	MapLight Therapeutics	0.7	32.1%
AEVA	Aeva Technologies	0.8	31.1%	188.2%
AMKR	Amkor Technology	10.9	30.2%	73.4%
DC	Dakota Gold	0.6	30.2%	150.9%

1 Week Top Losers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
JANX	Janux Therapeutics	1.1	-50.7%	-68.0%
VTYX	Ventyx Biosciences	0.6	-25.0%	258.0%
CTEV	Claritev	0.7	-23.5%
AMBA	Ambarella	3.0	-22.9%	-3.6%
FULC	Fulcrum Therapeutics	0.6	-21.5%	92.8%
PD	PagerDuty	1.1	-20.5%	-33.9%
NTNX	Nutanix	12.7	-19.3%	-22.4%
CNK	Cinemark	2.6	-18.0%	-25.2%
PSTG	Pure Storage	22.6	-17.2%	12.1%
ZS	Zscaler	38.1	-15.9%	35.1%

1 Month Top Gainers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
OLMA	Olema Pharmaceuticals	2.3	223.6%	367.4%
COGT	Cogent Biosciences	5.4	152.6%	402.1%
CDTX	Cidara Therapeutics	5.9	115.1%	722.1%
IRWD	Ironwood Pharmaceuticals	0.6	100.5%	-15.8%
TERN	Terns Pharmaceuticals	2.5	95.9%	396.2%
FRGE	Forge Global	0.6	90.3%	217.8%
SGML	Sigma Lithium	1.1	87.3%	-10.6%
INSP	Inspire Medical Systems	4.0	82.8%	-27.3%
NPCE	NeuroPace	0.6	77.2%	48.9%
ALMS	Alumis	0.6	71.9%	-0.3%

1 Month Top Losers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
UP	Wheels Up Experience	0.4	-52.7%	-62.4%
CCOI	Cogent Communications	0.9	-51.9%	-72.9%
SMR	NuScale Power	3.0	-50.7%	12.3%
FRMI	Fermi	10.3	-47.5%
AMSC	American Superconductor	1.4	-47.2%	30.1%
TLRY	Tilray Brands	7.5	-46.1%	-46.9%
BTDR	Bitdeer Technologies	2.4	-44.8%	-41.8%
EXOD	Exodus Movement	0.4	-43.1%	-53.3%
STUB	Stubhub	3.5	-39.8%
METC	Ramaco Resources	1.0	-39.4%	66.9%

Recent Active Movers

1 Day Top Gainers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
MPLT	MapLight Therapeutics	0.7	31.3%
AEVA	Aeva Technologies	0.8	25.7%	188.2%
DC	Dakota Gold	0.6	19.7%	150.9%
SERV	Serve Robotics	0.7	18.2%	-12.6%
ACDC	ProFrac	0.7	17.6%	-45.0%
HY	Hyster Yale	0.6	15.6%	-29.9%
AEO	American Eagle Outfitters	4.1	15.1%	49.7%
BEAM	Beam Therapeutics	2.7	14.4%	7.8%
GOSS	Gossamer Bio	0.8	14.4%	278.1%
FTRE	Fortrea	1.3	14.4%	-21.8%

1 Day Top Losers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
PSTG	Pure Storage	22.6	-27.3%	12.1%
GTLB	GitLab	6.3	-12.8%	-32.9%
CTEV	Claritev	0.7	-11.3%
FBYD	Falcons Beyond Global	0.7	-11.2%	131.2%
ACHC	Acadia Healthcare	1.3	-10.9%	-63.0%
ULS	UL Solutions	16.0	-10.7%	60.4%
HPK	HighPeak Energy	0.7	-10.6%	-59.8%
OS	OneStream	3.5	-10.4%	-35.0%
ARE	Alexandria Real Estate Equities	8.2	-10.1%	-47.9%
THO	Thor Industries	5.3	-9.5%	6.6%

1 Week Top Gainers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
HPP	Hudson Pacific Properties	6.3	641.5%	-34.3%
TLRY	Tilray Brands	7.5	618.1%	-46.9%
TMC	TMC The Metals	2.8	42.2%	589.3%
VERA	Vera Therapeutics	2.6	40.2%	-2.4%
ARWR	Arrowhead Pharmaceuticals	9.0	39.1%	246.1%
TE	T1 Energy	0.7	37.4%
MPLT	MapLight Therapeutics	0.7	32.1%
AEVA	Aeva Technologies	0.8	31.1%	188.2%
AMKR	Amkor Technology	10.9	30.2%	73.4%
DC	Dakota Gold	0.6	30.2%	150.9%

1 Week Top Losers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
JANX	Janux Therapeutics	1.1	-50.7%	-68.0%
VTYX	Ventyx Biosciences	0.6	-25.0%	258.0%
CTEV	Claritev	0.7	-23.5%
AMBA	Ambarella	3.0	-22.9%	-3.6%
FULC	Fulcrum Therapeutics	0.6	-21.5%	92.8%
PD	PagerDuty	1.1	-20.5%	-33.9%
NTNX	Nutanix	12.7	-19.3%	-22.4%
CNK	Cinemark	2.6	-18.0%	-25.2%
PSTG	Pure Storage	22.6	-17.2%	12.1%
ZS	Zscaler	38.1	-15.9%	35.1%

Peer Comparisons for Choice Hotels International

Peers to compare with:

Financials

	CHH	MAR	HLT	H	CHDN	WH	Median
Name	Choice H.	Marriott.	Hilton W.	Hyatt Ho.	Churchil.	Wyndham .
Mkt Price	91.66	306.65	280.24	161.28	111.61	73.89	136.45
Mkt Cap	4.2	83.3	65.6	15.4	7.8	5.6	11.6
Rev LTM	1,596	25,925	11,735	6,914	2,884	1,436	4,899
Op Inc LTM	468	4,137	2,580	449	725	593	659
FCF LTM	124	1,927	2,296	107	265	294	280
FCF 3Y Avg	169	2,323	1,916	397	124	268	332
CFO LTM	268	2,701	2,508	301	804	349	577
CFO 3Y Avg	301	2,914	2,122	590	722	310	656

Growth & Margins

	CHH	MAR	HLT	H	CHDN	WH	Median
Name	Choice H.	Marriott.	Hilton W.	Hyatt Ho.	Churchil.	Wyndham .
Rev Chg LTM	2.8%	4.7%	6.7%	3.1%	8.0%	3.4%	4.0%
Rev Chg 3Y Avg	6.7%	10.6%	13.1%	9.1%	20.2%	-2.5%	9.9%
Rev Chg Q	4.5%	3.7%	8.8%	9.6%	8.7%	-3.5%	6.6%
QoQ Delta Rev Chg LTM	1.2%	0.9%	2.2%	2.3%	1.9%	-1.0%	1.6%
Op Mgn LTM	29.3%	16.0%	22.0%	6.5%	25.1%	41.3%	23.6%
Op Mgn 3Y Avg	29.4%	16.3%	22.0%	5.8%	25.0%	38.4%	23.5%
QoQ Delta Op Mgn LTM	-0.9%	0.6%	0.8%	0.0%	0.2%	0.8%	0.4%
CFO/Rev LTM	16.8%	10.4%	21.4%	4.4%	27.9%	24.3%	19.1%
CFO/Rev 3Y Avg	19.2%	11.8%	19.4%	8.8%	27.2%	22.0%	19.3%
FCF/Rev LTM	7.8%	7.4%	19.6%	1.5%	9.2%	20.5%	8.5%
FCF/Rev 3Y Avg	10.8%	9.4%	17.5%	5.9%	4.3%	19.0%	10.1%

Valuation

	CHH	MAR	HLT	H	CHDN	WH	Median
Name	Choice H.	Marriott.	Hilton W.	Hyatt Ho.	Churchil.	Wyndham .
Mkt Cap	4.2	83.3	65.6	15.4	7.8	5.6	11.6
P/S	3.1	2.7	5.2	2.0	2.4	4.3	2.9
P/EBIT	8.6	16.9	23.4	44.2	8.2	10.6	13.8
P/E	12.9	27.1	36.5	-154.0	16.9	18.1	17.5
P/CFO	18.4	26.2	24.2	45.0	8.5	17.5	21.3
Total Yield	7.8%	4.7%	2.9%	-0.2%	5.9%	7.6%	5.3%
Dividend Yield	0.0%	1.0%	0.1%	0.4%	0.0%	2.1%	0.3%
FCF Yield 3Y Avg	2.9%	3.5%	3.8%	3.1%	1.6%	4.4%	3.3%
D/E	0.4	0.2	0.2	0.5	0.8	0.4	0.4
Net D/E	0.4	0.2	0.2	0.4	0.7	0.4	0.4

Returns

	CHH	MAR	HLT	H	CHDN	WH	Median
Name	Choice H.	Marriott.	Hilton W.	Hyatt Ho.	Churchil.	Wyndham .
1M Rtn	-0.8%	16.5%	8.2%	18.1%	13.2%	-0.5%	10.7%
3M Rtn	-21.6%	16.0%	2.0%	12.5%	9.9%	-13.7%	5.9%
6M Rtn	-27.1%	17.6%	12.5%	23.4%	16.3%	-8.6%	14.4%
12M Rtn	-38.2%	8.7%	11.9%	2.5%	-20.2%	-23.1%	-8.9%
3Y Rtn	-22.7%	90.8%	100.0%	63.9%	0.8%	7.5%	35.7%
1M Excs Rtn	-0.7%	16.5%	8.3%	18.2%	13.2%	-0.5%	10.7%
3M Excs Rtn	-26.9%	9.0%	-4.5%	5.8%	4.1%	-19.2%	-0.2%
6M Excs Rtn	-41.8%	2.9%	-2.2%	8.7%	1.6%	-23.3%	-0.3%
12M Excs Rtn	-52.4%	-6.4%	-2.7%	-11.0%	-34.8%	-36.9%	-22.9%
3Y Excs Rtn	-93.8%	26.1%	33.6%	0.3%	-71.0%	-63.6%	-31.6%

Comparison Analyses

	Title
0	How Does Choice Hotels International Stock Stack Up Against Its Peers?null
1	Choice Hotels vs. Marriott: With Return Forecast Of 11%, Choice Hotels Is A Better Bet
2	Why H With 25% Upside May Beat CHH?
3	HLT Could Deliver 28% Returns And Outperform CHH
4	Why CHDN With 64% Upside May Beat CHH?
5	Choice Hotels vs. Vail Resorts: With Return Forecast Of 42%, Vail Resorts Is A Better Bet
6	Choice Hotels vs. Paycom Software: Similar Revenue, But Paycom Software Is A Better Bet
7	Choice Hotels vs. Monolithic Power Systems: Similar Revenue, But Monolithic Power Systems Is A Better Bet
8	Choice Hotels vs. The Trade Desk: Similar Revenue, But The Trade Desk Is A Better Bet
9	Choice Hotels vs. Sensata Technologies: Similar Market Cap, But Choice Hotels Is A Better Bet

Financials

Annual
Quarterly

$ Mil \| FY: 12/31	LTM	2024	2023	2022	2021	2020	2019
Period End	9/30/2025	12/31/2024	12/31/2023	12/31/2022	12/31/2021	12/31/2020	12/31/2019
Filing Date	11/5/2025	2/20/2025	2/20/2024	3/1/2023	2/24/2022	2/26/2021	3/2/2020
Key Financials
Total Revenue	1,596	1,585	1,544	1,402	1,069	774	1,115
EBITDA	645	554	476	545	474	150	353
Operating Income	468	481	435	502	429	136	333
Net Income	382	300	259	332	289	75	223
EPS	8.22	6.26	5.11	6.05	5.20	1.36	4.00
Growth Rates
Total Revenue Growth	2.8%	2.6%	10.1%	31.1%	38.1%	-30.6%	7.1%
EBITDA Growth	33.1%	16.2%	-12.5%	15.0%	214.7%	-57.4%	-0.1%
Operating Income Growth	9.0%	10.7%	-13.4%	16.9%	214.6%	-59.1%	3.3%
Net Income Growth	51.1%	15.9%	-22.2%	14.9%	283.3%	-66.2%	3.0%
Margins
EBITDA Margin	40.4%	34.9%	30.9%	38.8%	44.3%	19.4%	31.7%
Operating Income Margin	29.3%	30.4%	28.1%	35.8%	40.1%	17.6%	29.9%
Net Income Margin	23.9%	18.9%	16.7%	23.7%	27.0%	9.7%	20.0%
Cash & Debt
Total Cash	53	40	27	42	512	235	34
Total Debt	2,028	1,887	1,682	1,285	1,108	1,082	883
Net Debt / (Cash)	1,976	1,847	1,655	1,244	596	847	849
Cash Flows
Net Cash from Operations	268	319	297	367	384	110	271
Free Cash from Operations	124	174	180	277	306	75	207
Returns to Shareholders
Dividends	53	55	56	53	25	25	48
Share Repurchases	145	381	363	435	13	55	51

$ Mil \| FY: 12/31	2025Q3	2025Q2	2025Q1	2024Q4	2024Q3	2024Q2	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4
Period End	9/30/2025	6/30/2025	3/31/2025	12/31/2024	9/30/2024	6/30/2024	3/31/2024	12/31/2023	9/30/2023	6/30/2023	3/31/2023	12/31/2022
Filing Date	11/5/2025	8/6/2025	5/8/2025	2/20/2025	11/4/2024	8/8/2024	5/8/2024	2/20/2024	11/7/2023	8/8/2023	5/9/2023	3/1/2023
Key Financials Quarterly
Total Revenue	447	426	333	390	428	435	332	358	426	427	333	362
Ebitda	255	149	100	141	176	158	78	72	156	148	101	102
Operating Income	144	125	80	119	153	134	76	67	146	134	88	117
Net Income	180	82	45	76	106	87	31	29	92	85	53	56
EPS	3.89	1.76	0.95	1.62	2.24	1.82	0.63	0.58	1.83	1.66	1.02	1.05
Key Financials TTM
Total Revenue TTM	1,596	1,577	1,586	1,585	1,553	1,551	1,543	1,544	1,548	1,536	1,477	1,402
Ebitda TTM	645	566	575	554	485	464	454	476	507	514	533	545
Operating Income TTM	468	476	485	481	429	422	422	435	485	470	491	502
Net Income TTM	382	308	313	300	253	239	237	259	285	296	318	332
Growth Rates Quarterly
Total Revenue Growth	4.5%	-2.0%	0.3%	8.8%	0.6%	1.8%	-0.3%	-1.0%	2.7%	16.2%	29.1%	27.2%
EBITDA Growth	44.5%	-5.5%	27.2%	96.4%	13.1%	6.8%	-22.3%	-29.8%	-4.6%	-11.0%	-10.4%	-6.8%
Operating Income Growth	-5.8%	-6.4%	5.3%	78.1%	4.7%	-0.2%	-13.9%	-43.0%	10.8%	-13.2%	-11.2%	9.1%
Net Income Growth	70.3%	-6.2%	43.6%	161.8%	14.9%	2.9%	-41.3%	-47.8%	-10.7%	-20.2%	-21.6%	-13.4%
Margins Quarterly
EBITDA Margin	57.0%	35.0%	29.9%	36.1%	41.2%	36.3%	23.6%	20.0%	36.7%	34.6%	30.3%	28.2%
Operating Income Margin	32.2%	29.3%	24.0%	30.5%	35.7%	30.7%	22.9%	18.6%	34.3%	31.3%	26.5%	32.3%
Net Income Margin	40.2%	19.2%	13.4%	19.4%	24.7%	20.0%	9.3%	8.1%	21.6%	19.8%	15.9%	15.3%
Cash & Debt
Total Cash	53	59	40	40	59	151	42	27	36	36	32	42
Total Debt	2,028	2,011	1,987	1,887	1,921	1,979	1,806	1,682	1,505	1,457	1,449	1,285
Net Debt / (Cash)	1,976	1,953	1,947	1,847	1,862	1,828	1,764	1,655	1,469	1,421	1,417	1,244
Cash Flows Quarterly
FCF from Operations	69	96	20	83	123	112	2	49	121	114	12	102
Cash Flows TTM
FCF from Operations TTM	268	322	338	319	286	284	286	297	349	333	315	367
Returns to Shareholders Quarterly
Dividends	13	13	13	13	14	14	15	14	15	15	13	13
Share Repurchases	0	48	65	32	56	233	59	58	70	74	160	188
Return on Invested Capital (ROIC) Quarterly
ROIC	24.9%	19.3%	12.3%	19.2%	25.3%	21.8%	13.3%	13.1%	30.2%	28.3%	19.5%	29.7%
Return on Invested Capital (ROIC) TTM
ROIC TTM	18.8%	18.4%	18.8%	19.7%	17.7%	17.6%	18.3%	20.1%	25.3%	25.3%	26.4%	30.7%

Segment Financials

Revenue by Segment

$ Mil	2024	2023	2022	2021	2020
Hotel Franchising & Management	1,444	1,299	1,026	747	1,086
Corporate & Other	111	109	46	28	31
Intersegment Eliminations	-11	-5	-3	-2	-2
Total	1,544	1,402	1,069	774	1,115

Operating Income by Segment

$ Mil	2024	2023	2022	2021	2020
Hotel Franchising & Management	509	553	485	191	392
Intersegment Eliminations	0	0
Corporate & Other	-134	-74	-56	-70	-74
Total	375	479	429	122	319

Price Behavior

Price Behavior

Market Price	$91.66
Market Cap ($ Bil)	4.2
First Trading Date	10/16/1996
Distance from 52W High	-40.8%
	50 Days	200 Days
DMA Price	$97.71	$119.61
DMA Trend	down	down
Distance from DMA	-6.2%	-23.4%
	3M	1YR
Volatility	30.8%	28.6%
Downside Capture	88.51	97.16
Upside Capture	-48.96	36.99
Correlation (SPY)	17.7%	52.6%

CHH Betas & Captures as of 11/30/2025

	1M	2M	3M	6M	1Y	3Y
Beta	0.73	0.51	0.48	0.66	0.76	0.77
Up Beta	0.83	1.09	1.31	0.95	0.91	0.80
Down Beta	0.55	0.46	0.56	0.51	0.69	0.71
Up Capture	60%	-27%	-51%	3%	23%	32%
Bmk +ve Days	12	25	38	73	141	426
Stock +ve Days	7	15	22	50	115	378
Down Capture	79%	86%	89%	123%	97%	98%
Bmk -ve Days	7	16	24	52	107	323
Stock -ve Days	12	26	40	75	133	372

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

1Y 5Y 10Y

Based On 1-Year Data

		Comparison of CHH With Other Asset Classes (Last 1Y)
	CHH	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-38.6%	9.3%	15.3%	58.9%	4.6%	-5.8%	-3.1%
Annualized Volatility	28.5%	24.8%	19.7%	19.4%	15.9%	17.8%	35.7%
Sharpe Ratio	-1.71	0.31	0.60	2.26	0.09	-0.48	0.04
Correlation With Other Assets		54.5%	52.9%	-5.3%	12.8%	51.0%	19.2%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How

Based On 5-Year Data

		Comparison of CHH With Other Asset Classes (Last 5Y)
	CHH	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-1.8%	9.5%	15.0%	17.9%	11.9%	4.9%	37.1%
Annualized Volatility	27.4%	23.8%	17.1%	15.5%	18.9%	19.0%	49.1%
Sharpe Ratio	-0.05	0.36	0.71	0.93	0.52	0.17	0.64
Correlation With Other Assets		53.6%	53.0%	2.1%	14.6%	43.9%	23.9%

Based On 10-Year Data

		Comparison of CHH With Other Asset Classes (Last 10Y)
	CHH	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	7.0%	12.6%	14.5%	14.2%	5.6%	5.4%	76.3%
Annualized Volatility	28.7%	22.0%	18.0%	14.8%	17.7%	20.9%	55.9%
Sharpe Ratio	0.29	0.53	0.69	0.79	0.25	0.23	0.95
Correlation With Other Assets		58.0%	58.4%	-0.6%	22.6%	52.0%	14.8%

Short Interest

Short Interest: As Of Date	11142025
Short Interest: Shares Quantity	5,653,762
Short Interest: % Change Since 10312025	6.4%
Average Daily Volume	744,267
Days-to-Cover Short Interest	7.60
Basic Shares Quantity	46,050,000
Short % of Basic Shares	12.3%

Returns Analyses

	Title
0	How Low Can Choice Hotels International Stock Really Go?
1	Choice Hotels International Stock Return Comparison
2	Choice Hotels International Total Shareholder Return (TSR): -27.2% in 2022 and 3.4% 3-yr returns (above peer average)
3	Choice Hotels International (CHH) Stock Return: AI Predicts CHH Average and Excess Return After a Fall or Rise

SEC Filings

Expand for More

Report Date	Filing Date	Filing
9302025	11052025	10-Q 9/30/2025
6302025	8062025	10-Q 6/30/2025
3312025	5082025	10-Q 3/31/2025
12312024	2202025	10-K 12/31/2024
9302024	11042024	10-Q 9/30/2024
6302024	8082024	10-Q 6/30/2024
3312024	5082024	10-Q 3/31/2024
12312023	2202024	10-K 12/31/2023
9302023	11072023	10-Q 9/30/2023
6302023	8082023	10-Q 6/30/2023
3312023	5092023	10-Q 3/31/2023
12312022	3012023	10-K 12/31/2022
9302022	11092022	10-Q 9/30/2022
6302022	8042022	10-Q 6/30/2022
3312022	5102022	10-Q 3/31/2022
12312021	2242022	10-K 12/31/2021

External Quote Links

0	Y Finance	Barrons
1	TradingView	Morningstar
2	SeekingAlpha	ValueLine
3	Motley Fool	Robinhood
4	CNBC	Etrade
5	MarketWatch	Unusual Whales
6	YCharts	Perplexity Finance
7	FinViz

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Choice Hotels International (CHH)

Market Price (12/4/2025): $91.66 | Market Cap: $4.2 BilSector: Consumer Discretionary | Industry: Hotels, Resorts & Cruise Lines

Choice Hotels International (CHH)

Market Price (12/4/2025): $91.66Market Cap: $4.2 BilSector: Consumer DiscretionaryIndustry: Hotels, Resorts & Cruise Lines

Valuation, Metrics & Events

CHH Stock

Why The Stock Moved

Qualitative Assessment

Stock Movement Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

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Market Drivers

Return vs. Risk

Price Returns Compared

How Low Can It Go

In The Past

Preserve Wealth

Asset Allocation

About Choice Hotels International (CHH)

Disruptive Growth of Alternative Accommodations

Increasing Disintermediation by Search Engines and Meta-OTAs

Addressable Market Sizes:

Interactive Breakdown

Better Bets than Choice Hotels International (CHH)

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Market Price (12/4/2025): $91.66 | Market Cap: $4.2 Bil
Sector: Consumer Discretionary | Industry: Hotels, Resorts & Cruise Lines

Market Price (12/4/2025): $91.66
Market Cap: $4.2 Bil
Sector: Consumer Discretionary
Industry: Hotels, Resorts & Cruise Lines