Choice Hotels International (CHH)


Market Price (8/10/2026): $106.77 | Market Cap: $4.8 BilSector: Consumer Discretionary | Industry: Hotels, Resorts & Cruise Lines

Choice Hotels International (CHH)


Market Price (8/10/2026): $106.77
Market Cap: $4.8 Bil
Sector: Consumer Discretionary
Industry: Hotels, Resorts & Cruise Lines

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.9%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.5%

Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 26%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%

Low stock price volatility
Vol 12M is 37%

Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, and Smart Buildings & Proptech. Themes include Travel & Leisure Tech, and Real Estate Data Analytics.

Weak multi-year price returns
2Y Excs Rtn is -59%, 3Y Excs Rtn is -87%

Meaningful short interest
Short Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 10.21, Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 15%

Key risks
CHH key risks include [1] lagging net unit growth compared to its sector and [2] share price declines resulting from failed strategic transactions like its attempt to acquire Wyndham.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.9%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.5%
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 26%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%
3 Low stock price volatility
Vol 12M is 37%
4 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, and Smart Buildings & Proptech. Themes include Travel & Leisure Tech, and Real Estate Data Analytics.
5 Weak multi-year price returns
2Y Excs Rtn is -59%, 3Y Excs Rtn is -87%
6 Meaningful short interest
Short Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 10.21, Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 15%
7 Key risks
CHH key risks include [1] lagging net unit growth compared to its sector and [2] share price declines resulting from failed strategic transactions like its attempt to acquire Wyndham.

CHH in ETFs

Weight = CHH's share of each fund

IWB0.00%
IJH0.06%
VB0.03%
ESML0.10%
IWP0.09%
MDYG0.07%
IJK0.07%
FNDA0.06%
+14 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 8/7/2026

Choice Hotels International (CHH) stock has gained about 10% since 4/30/2026 because of the following key factors:

1. Choice Hotels International reported stronger-than-expected financial results for fiscal Q2 2026 and raised its full-year guidance.

The company announced its Q2 2026 earnings on August 5, 2026, beating analyst estimates with adjusted diluted EPS of $2.02, compared to the consensus estimate of $1.97, and total revenues of $440.8 million, exceeding expectations of $428.4 million. Following this performance, Choice Hotels raised its full-year 2026 adjusted EBITDA guidance to a range of $635 million to $650 million and increased its global net rooms growth forecast to approximately 1.5% from a prior estimate of about 1%.

2. The company demonstrated significant U.S. room development and improved net rooms growth.

U.S. room openings surged by 27% in fiscal Q2 2026 compared to the same period in 2025, marking the highest second-quarter level since 2019 with approximately 6,400 new rooms. Concurrently, U.S. room exits declined to their lowest second-quarter level since 2020. This led to U.S. net rooms growth improving sequentially for the second consecutive quarter and being nearly flat year-over-year. The company's U.S. conversion rooms pipeline also grew 24% year-over-year to 24,100 rooms.

Show more
Updated on 8/7/2026

Choice Hotels International (CHH) stock has gained about 10% since 4/30/2026 because of the following key factors:

1. Choice Hotels International reported stronger-than-expected financial results for fiscal Q2 2026 and raised its full-year guidance.

The company announced its Q2 2026 earnings on August 5, 2026, beating analyst estimates with adjusted diluted EPS of $2.02, compared to the consensus estimate of $1.97, and total revenues of $440.8 million, exceeding expectations of $428.4 million. Following this performance, Choice Hotels raised its full-year 2026 adjusted EBITDA guidance to a range of $635 million to $650 million and increased its global net rooms growth forecast to approximately 1.5% from a prior estimate of about 1%.

2. The company demonstrated significant U.S. room development and improved net rooms growth.

U.S. room openings surged by 27% in fiscal Q2 2026 compared to the same period in 2025, marking the highest second-quarter level since 2019 with approximately 6,400 new rooms. Concurrently, U.S. room exits declined to their lowest second-quarter level since 2020. This led to U.S. net rooms growth improving sequentially for the second consecutive quarter and being nearly flat year-over-year. The company's U.S. conversion rooms pipeline also grew 24% year-over-year to 24,100 rooms.

3. Choice Hotels continued to execute its asset-light strategy, focusing on extended stay and conversion-led development.

The global pipeline as of June 30, 2026, comprised approximately 77,300 rooms, with 96% concentrated in the higher-revenue extended stay, midscale, and upscale segments. Extended stay rooms alone accounted for over 40% of the U.S. pipeline and achieved its 12th consecutive quarter of double-digit rooms growth. The company's development model heavily relies on conversions, with an estimated 90% of U.S. openings for the full year 2026 projected to be conversions. Furthermore, Choice Hotels is actively recycling capital from its owned hotel portfolio, with the first asset sales expected in the first half of 2027.

4. Shareholder returns through dividends and share repurchases bolstered investor confidence.

Through June 30, 2026, Choice Hotels returned $139 million to shareholders via dividends and share repurchases. The company generated $67 million in cash flows from operating activities during the six months ended June 30, 2026. This consistent return of capital, alongside a reduced net capital outlay for hotel development, highlights a commitment to shareholder value.

Show less
Holding a concentrated position? Know your true downside before the momentum shifts.
Protect Your Wealth →

Stock Movement Drivers

Fundamental Drivers

The 7.9% change in CHH stock from 4/30/2026 to 8/9/2026 was primarily driven by a 12.3% change in the company's P/E Multiple.
(LTM values as of)43020268092026Change
Stock Price ($)98.82106.667.9%
Change Contribution By: 
Total Revenues ($ Mil)1,6051,6190.9%
Net Income Margin (%)21.5%20.3%-5.9%
P/E Multiple13.114.712.3%
Shares Outstanding (Mil)46451.2%
Cumulative Contribution7.9%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 8/9/2026
ReturnCorrelation
CHH7.9% 
Market (SPY)7.6%5.3%
Sector (XLY)1.3%28.3%

Fundamental Drivers

The 4.3% change in CHH stock from 1/31/2026 to 8/9/2026 was primarily driven by a 19.1% change in the company's P/E Multiple.
(LTM values as of)13120268092026Change
Stock Price ($)102.25106.664.3%
Change Contribution By: 
Total Revenues ($ Mil)1,5961,6191.4%
Net Income Margin (%)23.9%20.3%-15.3%
P/E Multiple12.314.719.1%
Shares Outstanding (Mil)46451.9%
Cumulative Contribution4.3%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 8/9/2026
ReturnCorrelation
CHH4.3% 
Market (SPY)12.1%10.6%
Sector (XLY)-0.9%24.3%

Fundamental Drivers

The -15.5% change in CHH stock from 7/31/2025 to 8/9/2026 was primarily driven by a -21.7% change in the company's P/E Multiple.
(LTM values as of)73120258092026Change
Stock Price ($)126.30106.66-15.5%
Change Contribution By: 
Total Revenues ($ Mil)1,5861,6192.1%
Net Income Margin (%)19.8%20.3%2.7%
P/E Multiple18.714.7-21.7%
Shares Outstanding (Mil)46452.9%
Cumulative Contribution-15.5%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 8/9/2026
ReturnCorrelation
CHH-15.5% 
Market (SPY)23.4%15.9%
Sector (XLY)8.9%30.6%

Fundamental Drivers

The -16.0% change in CHH stock from 7/31/2023 to 8/9/2026 was primarily driven by a -28.4% change in the company's P/E Multiple.
(LTM values as of)73120238092026Change
Stock Price ($)126.97106.66-16.0%
Change Contribution By: 
Total Revenues ($ Mil)1,4771,6199.6%
Net Income Margin (%)21.5%20.3%-5.7%
P/E Multiple20.514.7-28.4%
Shares Outstanding (Mil)514513.4%
Cumulative Contribution-16.0%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2023 to 8/9/2026
ReturnCorrelation
CHH-16.0% 
Market (SPY)74.9%34.6%
Sector (XLY)41.1%39.5%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
CHH Return47%-27%2%26%-32%16%8%
Peers Return43%-16%32%21%5%9%120%
S&P 500 Return27%-19%24%23%16%13%105%

Monthly Win Rates [3]
CHH Win Rate75%25%42%67%42%62% 
Peers Win Rate55%45%58%60%58%62% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
CHH Max Drawdown-10%-33%-18%-15%-45%-20% 
Peers Max Drawdown-18%-34%-20%-19%-32%-17% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: WH, MAR, HLT, H, HGV. See CHH Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 8/7/2026 (YTD)

How Low Can It Go

EventCHHS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-11.3%-9.5%
  % Gain to Breakeven12.8%10.5%
  Time to Breakeven103 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-32.1%-24.5%
  % Gain to Breakeven47.2%32.4%
  Time to Breakeven791 days427 days
2020 COVID-19 Crash
  % Loss-50.5%-33.7%
  % Gain to Breakeven102.0%50.9%
  Time to Breakeven256 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-17.6%-19.2%
  % Gain to Breakeven21.3%23.8%
  Time to Breakeven51 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-15.9%-12.2%
  % Gain to Breakeven18.9%13.9%
  Time to Breakeven31 days62 days
2014-2016 Oil Price Collapse
  % Loss-21.0%-6.8%
  % Gain to Breakeven26.6%7.3%
  Time to Breakeven62 days15 days

Compare to WH, MAR, HLT, H, HGV

In The Past

Choice Hotels International's stock fell -2.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 2.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventCHHS&P 500
2022 Inflation Shock & Fed Tightening
  % Loss-32.1%-24.5%
  % Gain to Breakeven47.2%32.4%
  Time to Breakeven791 days427 days
2020 COVID-19 Crash
  % Loss-50.5%-33.7%
  % Gain to Breakeven102.0%50.9%
  Time to Breakeven256 days140 days
2014-2016 Oil Price Collapse
  % Loss-21.0%-6.8%
  % Gain to Breakeven26.6%7.3%
  Time to Breakeven62 days15 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-23.5%-15.4%
  % Gain to Breakeven30.7%18.2%
  Time to Breakeven120 days125 days
2008-2009 Global Financial Crisis
  % Loss-39.4%-53.4%
  % Gain to Breakeven64.9%114.4%
  Time to Breakeven370 days1085 days

Compare to WH, MAR, HLT, H, HGV

In The Past

Choice Hotels International's stock fell -2.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 2.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Choice Hotels International (CHH)

Choice Hotels International (CHH) operates primarily as a global hotel franchisor. The company licenses a broad portfolio of well-known hotel brands across various segments, from economy to upscale, including names like Comfort Inn, Quality, Sleep Inn, Econo Lodge, Cambria Hotels, and Everhome Suites. Through its franchising model, Choice Hotels provides independent hotel owners and operators with essential brand recognition, marketing support, and robust operational systems to help them attract guests and manage their properties efficiently.

With a vast network exceeding 7,000 hotels and nearly 580,000 rooms spread across 50 U.S. states and approximately 40 countries, Choice Hotels' primary customers are the individual hoteliers who choose to operate their properties under one of the company's established brand names. In addition to its core franchising business, Choice Hotels also develops and markets cloud-based property management software. This software is specifically designed for non-franchised hoteliers, allowing the company to extend its reach into the broader hospitality technology market and offer operational solutions beyond its branded network.

AI Analysis | Feedback

Analogy 1: Yum! Brands for hotels

Analogy 2: The Marriott or Hilton of mid-range and economy hotels

AI Analysis | Feedback

  • Hotel Franchising: Providing licenses for hotel brands and operational support to independent hotel owners worldwide.
  • Cloud-based Property Management Software: Developing and marketing software solutions for managing hotel operations to non-franchised hoteliers.

AI Analysis | Feedback

Choice Hotels International (CHH) primarily sells its services and products to other companies rather than directly to individual consumers. Its major customers fall into two primary categories:
  • Hotel Franchisees: These are independent business owners, investment groups, or operators who contract with Choice Hotels International to license and operate hotels under one of Choice's numerous brand names (e.g., Comfort Inn, Quality, Cambria Hotels). These franchisees pay fees to Choice Hotels for the use of its brands, access to its global reservation system, marketing and advertising support, operational guidance, and other services. Given the nature of a franchise model, these customers are typically numerous independent entities, most of which are privately owned and operated businesses. Therefore, specific names and public symbols for major customer companies cannot be provided as there are no large, publicly traded companies that serve as primary franchisees for Choice Hotels.
  • Non-Franchised Hoteliers: Choice Hotels also develops and markets cloud-based property management software to hoteliers who are not part of its franchise system. These customers are other hotel owners and operators who utilize Choice's software solutions for their property management needs. Similar to franchisees, these customers are typically independent hotels or smaller hotel groups, and not major publicly traded corporations.

AI Analysis | Feedback

null

AI Analysis | Feedback

Patrick Pacious, President and Chief Executive Officer

Patrick Pacious joined Choice Hotels in 2005 and ascended to the role of President and Chief Executive Officer in 2017. Before his tenure as CEO, he served as the company's President and Chief Operating Officer. Mr. Pacious began his career as an officer in the U.S. Navy, specializing in surface warfare and strategic planning from 1987 to 1993. Following his military service, he worked in senior management consulting for firms such as Arthur Andersen Business Consulting LLP and BearingPoint Inc., where he advised various major hospitality companies, including Choice Hotels. Under his leadership, Choice Hotels significantly expanded its portfolio through strategic acquisitions, including Radisson Hotels Americas in 2022 and WoodSpring Suites in 2018, and launched the Everhome Suites brand in 2020. He also successfully navigated the company through the challenges of the COVID-19 pandemic, achieving industry-outperforming results. Mr. Pacious currently serves on the board of directors of Valvoline Inc.

Scott Oaksmith, Chief Financial Officer

Scott Oaksmith was promoted to Chief Financial Officer of Choice Hotels International in August 2023. A veteran of Choice Hotels for over 20 years, he joined the company in 2002. Throughout his career at Choice, he has held numerous financial leadership positions, including controller, senior vice president of finance, and chief accounting officer. In his current capacity, Mr. Oaksmith is responsible for leading the company's overall financial strategy and corporate growth initiatives. Prior to becoming CFO, he served as Senior Vice President and Deputy Chief Financial Officer.

Dominic Dragisich, Executive Vice President, Operations and Chief Global Brand Officer

Dominic Dragisich became the Executive Vice President, Operations and Chief Global Brand Officer for Choice Hotels International. He initially joined Choice Hotels in 2017 as the Chief Financial Officer. During his time as CFO, he played a crucial role in the 2022 acquisition of Radisson Hotels Americas. Before joining Choice, Mr. Dragisich served as Chief Financial Officer at XO Communications, a telecommunications services provider. In that role, he was responsible for financial operations, improved profitability, and was instrumental in the company's subsequent sale to Verizon Communications, Inc. His earlier career includes senior finance and operational positions at Marriott International, NII Holdings, and Deloitte Consulting.

Raul Ramirez, Chief Segment and International Operations Officer

Raul Ramirez serves as the Chief Segment and International Operations Officer for Choice Hotels International, a position he was promoted to in August 2023. He joined Choice Hotels in 2017. Previously, he held the role of Chief Strategy and International Operations Officer. Mr. Ramirez has been key in leading the successful integrations of the WoodSpring Suites and Radisson Hotels Americas brands following their acquisitions. Before joining Choice, he held various senior leadership roles in finance and operations at Verizon, XO Communications, and Nextel International.

David Pepper, Chief Development Officer

David Pepper has served as the Chief Development Officer of Choice Hotels International Inc. since November 2015. In this role, he is responsible for the growth of the company's franchised hotels.

AI Analysis | Feedback

The key risks to Choice Hotels International (CHH) include a decline in domestic revenue per available room (RevPAR), intense competition within the hospitality industry, and challenges related to maintaining consistency across its franchised properties alongside slower unit growth.

  1. Softening U.S. Travel Demand and Domestic RevPAR Decline: Choice Hotels International faces a significant risk from the softening of U.S. travel demand, which has led to a decline in domestic Revenue Per Available Room (RevPAR). This is highlighted as a "real headwind" and the "most immediate problem" for the company. For example, in the third quarter of 2025, U.S. RevPAR reportedly declined by 3.2% year-over-year. As a franchisor, a substantial portion of Choice Hotels' revenue is derived from royalty fees tied directly to its franchisees' gross room revenue, making it particularly vulnerable to fluctuations in this key performance indicator.
  2. Intense Competition: The hospitality industry is highly competitive, with Choice Hotels International vying for market share against other large hotel chains such as Marriott International and Hilton Worldwide Holdings, as well as boutique hotels and alternative lodging options like vacation rentals. This competitive landscape, characterized by low switching costs for consumers and fierce price competition, poses a threat to CHH's growth and profitability. The scale of larger competitors often provides advantages in areas like loyalty programs and technology investments.
  3. Challenges in Franchise Consistency and Slower Unit Growth: Given its extensive asset-light franchising model, Choice Hotels faces the challenge of maintaining consistent quality and service standards across its vast network of franchised properties. Inconsistencies can potentially impact customer loyalty and the overall strength of its brands. Furthermore, the company has experienced lower organic and total net unit growth compared to its sector, which is a significant concern that could hinder its ability to secure prime locations for new properties and maintain its long-term market share and competitive standing.

AI Analysis | Feedback

The emergence of comprehensive, tech-driven platforms and networks that provide independent hotel owners with an alternative to traditional franchising, offering integrated solutions for distribution, marketing, technology, and flexible branding. These platforms, potentially developed by large online travel agencies or new hospitality technology companies, could offer greater flexibility, lower costs, or more tailored solutions compared to conventional franchise agreements, thereby attracting potential and existing franchisees away from companies like Choice Hotels.

AI Analysis | Feedback

For Choice Hotels International (CHH), the addressable markets for its main products and services are substantial both globally and within the U.S.

Hotel Franchising

The global market for hotel franchises was valued at approximately USD 38.3 billion in 2024 and is projected to reach USD 54.8 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 6.2% from 2024 to 2030. Other estimates place the global market at USD 37.02 billion in 2023, with a projection to reach USD 77.16 billion by 2033 at a CAGR of 7.62%. Similarly, another source indicates a market size of USD 39.4 billion in 2024, expected to grow to USD 73.39 billion by 2033 with a CAGR of 7.3%.

Regionally, North America is identified as the largest market for hotel franchises, with the U.S. market alone estimated at USD 10.4 billion in 2024. North America is also projected to lead the global hotel franchise market by 2033.

Cloud-Based Property Management Software

The global hotel property management system (PMS) market was estimated to be USD 3.6 billion in 2024 and is expected to grow to USD 8.5 billion by 2034, with a CAGR of 9.2% from 2025. Another assessment values the global hospitality property management software market at USD 5.78 billion in 2024, with a forecast to reach USD 9.99 billion by 2035 at a CAGR of 5.12%. The broader global hotel and hospitality management software market was valued at USD 6.8 billion in 2024 and is expected to reach USD 11.2 billion by 2030, growing at a CAGR of 8.6%. An estimate for the global hotel management software market size is USD 5.74 billion in 2026, projected to reach USD 10.37 billion by 2033.

In terms of regional market size, North America holds a significant share. The U.S. market for hotel property management systems accounted for over 70% of the North American market in 2024, generating USD 903.7 million. North America generally leads the hospitality PMS market, comprising over 35% to 40% of the global market share. The U.S. hospitality PMS market is mature, with over 70% of its more than 54,000 hotels and motels estimated to use a property management system.

AI Analysis | Feedback

Choice Hotels International (CHH) is expected to drive future revenue growth over the next two to three years through several strategic initiatives and market trends:

  1. International Expansion: Choice Hotels is significantly expanding its international footprint, which is a major driver of revenue growth. International adjusted EBITDA grew 35% year-over-year in Q3 2025, with management planning to double it by 2027. The company's international system size expanded 13% in 2025, reaching nearly 160,000 rooms outside the U.S., driven by an 82% increase in international hotel openings during the same period. This expansion includes a strategic shift to direct franchising in regions like Canada, following the acquisition of the remaining 50% stake in Choice Hotels Canada in Q3 2025, and entry into new markets such as Argentina and Poland, alongside substantial growth in France and Asia-Pacific.
  2. Growth in Higher-Revenue Segments: The company is prioritizing growth in its upscale and extended-stay segments, which generate higher revenue. The extended-stay segment now constitutes over 40% of Choice Hotels' U.S. pipeline, and 2025 saw a record number of U.S. extended-stay hotel openings, increasing 8% year-over-year, particularly led by the Everhome Suites brand. The global system size for the upscale segment also expanded by 21%, with a growing domestic upscale pipeline indicating future openings.
  3. Conversion-Led Hotel Openings and High-Quality Pipeline: Choice Hotels benefits from a strategy focused on conversion hotels, which open significantly faster than new construction (typically within three to six months, about 80% faster). These conversions are projected to account for approximately 80% of total U.S. openings in 2025. The company's global pipeline is characterized by high quality, with 97% to 98% of rooms in higher-revenue brands, which are anticipated to be approximately 1.7 times more accretive than the existing portfolio. Global franchise agreements awarded surged 22% in 2025, demonstrating strong developer interest.
  4. Increased Royalty Rates and Diversified Partnership Revenue: Revenue growth is also expected from increasing average U.S. royalty rates and a strong performance in partnership services. The average U.S. royalty rate increased by 8 basis points for the full year 2025 and 10 basis points in Q4 2025, reflecting improved franchisee economics and the successful growth of higher-revenue brands. Furthermore, partnership services and fees grew 14% year-over-year in 2025, including a 16% increase in the fourth quarter, driven by co-brand fees and enhanced supplier and strategic partnership fees. These diversified revenue streams contribute to higher-margin growth.
  5. Enhanced Loyalty Program and Targeted Business Travel Growth: The launch of the next evolution of the Choice Privileges loyalty platform and a forthcoming digital platform aimed at small and midsized businesses are designed to boost direct bookings and customer retention. Business travelers currently account for approximately 40% of stays. The company reported a 35% year-over-year increase in group revenue and an 18% rise in small and medium business revenue in Q3 2025, indicating successful efforts to capture higher-value business and group segments.

AI Analysis | Feedback

Share Repurchases

  • In 2025, Choice Hotels repurchased approximately $135.8 million in shares.
  • The company repurchased about 1 million shares in 2025, representing more than 2% of its outstanding shares.
  • As of December 31, 2025, approximately 2.8 million shares remained under the share repurchase authorization, equivalent to about 6% of shares outstanding.

Share Issuance

  • Choice Hotels' shares outstanding declined by 3.12% in 2025, 5.17% in 2024, and 8.02% in 2023, reflecting a trend of share repurchases rather than issuances.

Outbound Investments

  • Choice Hotels acquired the remaining 50% stake in Choice Hotels Canada in 2025, which included a $100 million gain from the fair value remeasurement of the previously held equity investment.
  • The company continued to selectively deploy capital to scale its Cambria Hotels and Everhome Suites brands in 2025.
  • Choice Hotels acquired the Radisson brand in August 2022, adding approximately 70,000 rooms to its portfolio.

Capital Expenditures

  • Capital expenditures were $116.3 million in 2023, $89.95 million in 2022, and $74.29 million in 2021.
  • Forecasted capital expenditures are $145.9 million for 2024 and $145.8 million for 2025.
  • Net capital outlays for hotel development-related activities are projected to decrease from $103.4 million in 2025 to a range of $20 million to $45 million in 2026, primarily focused on expanding the franchise system and improving hotel performance, including new construction brands like Cambria Hotels and Everhome Suites.

Better Bets vs. Choice Hotels International (CHH)

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

CHHWHMARHLTHHGVMedian
NameChoice H.Wyndham .Marriott.Hilton W.Hyatt Ho.Hilton G. 
Mkt Price106.6673.81353.91317.60177.7145.66142.19
Mkt Cap4.85.593.472.116.83.611.1
Rev LTM1,6191,41826,90412,4857,1525,2766,214
Op Inc LTM4135334,2332,915510734634
FCF LTM1153233,1321,939252342332
FCF 3Y Avg1412852,5021,934346200316
CFO LTM2223713,7282,109443463453
CFO 3Y Avg2763303,1332,128530321430

Growth & Margins

CHHWHMARHLTHHGVMedian
NameChoice H.Wyndham .Marriott.Hilton W.Hyatt Ho.Hilton G. 
Rev Chg LTM2.6%-2.2%4.7%8.7%5.8%5.4%5.1%
Rev Chg 3Y Avg1.8%0.1%5.5%8.6%3.2%9.3%4.3%
Rev Chg Q3.4%-5.5%4.8%6.5%1.2%7.3%4.1%
QoQ Delta Rev Chg LTM0.9%-1.5%1.2%1.7%0.3%1.8%1.1%
Op Inc Chg LTM-13.3%-9.2%7.2%20.1%16.4%6.8%7.0%
Op Inc Chg 3Y Avg-3.6%2.9%1.6%8.5%7.6%-0.5%2.3%
Op Mgn LTM25.5%37.6%15.7%23.3%7.1%13.9%19.5%
Op Mgn 3Y Avg27.6%38.6%15.7%22.1%6.3%14.8%18.9%
QoQ Delta Op Mgn LTM-1.5%1.6%-0.3%0.3%0.4%0.0%0.1%
CFO/Rev LTM13.7%26.2%13.9%16.9%6.2%8.8%13.8%
CFO/Rev 3Y Avg17.5%23.2%12.2%18.4%7.8%6.4%14.8%
FCF/Rev LTM7.1%22.8%11.6%15.5%3.5%6.5%9.4%
FCF/Rev 3Y Avg8.9%20.0%9.7%16.7%5.1%4.0%9.3%

Valuation

CHHWHMARHLTHHGVMedian
NameChoice H.Wyndham .Marriott.Hilton W.Hyatt Ho.Hilton G. 
Mkt Cap4.85.593.472.116.83.611.1
P/S3.03.93.55.82.30.73.2
P/Op Inc11.710.422.124.732.94.916.9
P/EBIT9.612.621.624.931.36.817.1
P/E14.726.636.145.5212.124.031.4
P/CFO21.714.925.134.237.87.823.4
Total Yield7.9%6.1%3.6%2.4%0.8%4.2%3.9%
Dividend Yield1.1%2.3%0.8%0.2%0.3%0.0%0.6%
FCF Yield 3Y Avg2.5%4.6%3.1%3.0%2.2%4.9%3.1%
D/E0.40.50.20.20.32.20.4
Net D/E0.40.50.20.20.22.10.3

Returns

CHHWHMARHLTHHGVMedian
NameChoice H.Wyndham .Marriott.Hilton W.Hyatt Ho.Hilton G. 
1M Rtn-2.8%-6.0%-5.9%-5.3%-7.0%-9.4%-6.0%
3M Rtn0.3%-10.2%0.4%0.3%6.1%-6.2%0.3%
6M Rtn-1.9%-3.5%6.6%1.1%9.3%-4.2%-0.4%
12M Rtn-10.7%-10.2%37.4%21.3%31.3%4.5%12.9%
3Y Rtn-18.2%2.4%74.8%106.0%53.3%-1.8%27.9%
1M Excs Rtn-5.5%-10.4%-7.8%-8.8%-9.3%-12.2%-9.0%
3M Excs Rtn-5.3%-17.2%-5.0%-6.5%-1.4%-11.8%-5.9%
6M Excs Rtn-13.4%-14.9%-5.3%-11.1%-2.7%-15.4%-12.3%
12M Excs Rtn-35.7%-34.1%13.6%-0.3%8.8%-19.4%-9.8%
3Y Excs Rtn-87.0%-70.3%7.1%37.0%-24.8%-72.0%-47.5%

Comparison Analyses

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Hotel Franchising & Management1,4731,4711,4441,2991,026
Corporate & Other13712611110946
Intersegment Eliminations-13-12-11-5-3
Total1,5971,5851,5441,4021,069


Operating Income by Segment
$ Mil20252024202320222021
Hotel Franchising & Management603584509553485
Intersegment Eliminations00000
Corporate & Other-155-121-134-74-56
Total448464375479429


Assets by Segment
$ Mil20152014201320122011
Franchising397318300307266
Corporate and other316325254203181
SkyTouch Technology442  
Total717647556511448


Price Behavior

Price Behavior
Market Price$106.66 
Market Cap ($ Bil)4.9 
First Trading Date10/16/1996 
Distance from 52W High-13.1% 
   50 Days200 Days
DMA Price$110.13$103.77
DMA Trendindeterminateindeterminate
Distance from DMA-3.1%2.8%
 3M1YR
Volatility36.8%37.1%
Downside Capture-14.2332.78
Upside Capture-9.8112.15
Correlation (SPY)1.4%15.6%
CHH Betas & Captures as of 7/31/2026

 1M2M3M6M1Y3Y
Beta-0.820.100.290.360.500.69
Up Beta-3.44-0.300.560.711.010.80
Down Beta-0.570.100.180.690.550.68
Up Capture-4%30%48%18%11%22%
Bmk +ve Days11223567138427
Stock +ve Days11233565116381
Down Capture-26%14%-2%2%51%89%
Bmk -ve Days11212859114326
Stock -ve Days10192760135371

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with CHH
CHH-13.5%37.0%-0.32-
Sector ETF (XLY)7.9%19.4%0.2730.6%
Equity (SPY)23.3%12.8%1.3615.3%
Gold (GLD)28.5%28.4%0.87-6.6%
Commodities (DBC)32.9%19.8%1.32-20.7%
Real Estate (VNQ)14.2%13.8%0.7235.0%
Bitcoin (BTCUSD)-43.7%43.0%-1.218.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with CHH
CHH-1.4%29.8%-0.02-
Sector ETF (XLY)6.7%24.0%0.2448.8%
Equity (SPY)13.5%17.2%0.6145.9%
Gold (GLD)18.6%18.6%0.81-1.4%
Commodities (DBC)8.2%19.6%0.314.9%
Real Estate (VNQ)2.3%18.9%0.0241.4%
Bitcoin (BTCUSD)9.0%53.0%0.3621.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with CHH
CHH9.3%29.8%0.35-
Sector ETF (XLY)12.5%22.2%0.5255.2%
Equity (SPY)15.4%17.9%0.7354.6%
Gold (GLD)12.1%16.2%0.61-0.2%
Commodities (DBC)7.4%18.0%0.3316.7%
Real Estate (VNQ)4.8%20.7%0.2050.9%
Bitcoin (BTCUSD)58.4%66.2%0.9814.2%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date7152026
Short Interest: Shares Quantity6.6 Mil
Short Interest: % Change Since 6302026-14.8%
Average Daily Volume0.6 Mil
Days-to-Cover Short Interest10.2 days
Basic Shares Quantity45.2 Mil
Short % of Basic Shares14.6%

Earnings Returns History

Updated 8/10/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/5/20262.9%  
4/30/2026-15.6%-10.4%-7.2%
2/19/20261.5%-1.8%-9.0%
11/5/20256.0%6.5%-6.3%
8/6/2025-0.4%-2.8%-6.4%
5/8/2025-3.6%1.2%2.3%
2/20/20253.1%-0.8%-12.0%
11/4/20241.1%4.4%7.9%
...
SUMMARY STATS   
# Positive131011
# Negative121413
Median Positive2.5%4.1%5.0%
Median Negative-3.3%-3.4%-7.2%
Max Positive6.0%9.7%17.6%
Max Negative-15.6%-10.4%-12.0%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/5/20262.9%  
4/30/2026-15.6%-10.4%-7.2%
2/19/20261.5%-1.8%-9.0%
11/5/20256.0%6.5%-6.3%
8/6/2025-0.4%-2.8%-6.4%
5/8/2025-3.6%1.2%2.3%
2/20/20253.1%-0.8%-12.0%
11/4/20241.1%4.4%7.9%
8/8/2024-2.0%-3.6%-0.7%
5/8/2024-5.3%-3.1%-7.4%
2/20/2024-2.8%-4.5%9.8%
11/7/20232.0%-1.6%-2.3%
8/8/20232.5%3.8%0.5%
5/9/2023-2.9%-5.4%-8.7%
2/15/20233.4%-4.8%-7.5%
11/7/2022-9.1%-4.6%-8.3%
8/4/2022-4.4%-3.3%-5.4%
5/10/20224.0%0.4%3.0%
2/16/2022-2.2%-7.0%-6.6%
11/4/20211.5%4.5%1.5%
8/5/20213.7%3.1%4.5%
5/10/2021-0.8%3.4%6.5%
2/17/2021-3.6%-0.2%5.0%
11/5/20201.7%7.9%17.6%
8/6/20201.5%9.7%16.9%
SUMMARY STATS   
# Positive131011
# Negative121413
Median Positive2.5%4.1%5.0%
Median Negative-3.3%-3.4%-7.2%
Max Positive6.0%9.7%17.6%
Max Negative-15.6%-10.4%-12.0%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202608/05/202610-Q
03/31/202604/30/202610-Q
12/31/202502/19/202610-K
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/08/202510-Q
12/31/202402/20/202510-K
09/30/202411/04/202410-Q
06/30/202408/08/202410-Q
03/31/202405/08/202410-Q
12/31/202302/20/202410-K
09/30/202311/07/202310-Q
06/30/202308/08/202310-Q
03/31/202305/09/202310-Q
12/31/202203/01/202310-K
09/30/202211/09/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202608/05/202610-Q
03/31/202604/30/202610-Q
12/31/202502/19/202610-K
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/08/202510-Q
12/31/202402/20/202510-K
09/30/202411/04/202410-Q
06/30/202408/08/202410-Q
03/31/202405/08/202410-Q
12/31/202302/20/202410-K
09/30/202311/07/202310-Q
06/30/202308/08/202310-Q
03/31/202305/09/202310-Q
12/31/202203/01/202310-K
09/30/202211/09/202210-Q
06/30/202208/04/202210-Q
03/31/202205/10/202210-Q
12/31/202102/24/202210-K
09/30/202111/04/202110-Q
06/30/202108/05/202110-Q
03/31/202105/10/202110-Q
12/31/202002/26/202110-K
09/30/202011/05/202010-Q
06/30/202008/06/202010-Q
03/31/202005/11/202010-Q
12/31/201903/02/202010-K
09/30/201911/05/201910-Q

Recent Forward Guidance

Updated 8/6/2026

Latest: Q2 2026 Earnings Reported 8/5/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net income230.00 Mil235.50 Mil241.00 Mil-12.8% LoweredGuidance: 270.00 Mil for 2026
2026 Adjusted net income312.00 Mil317.50 Mil323.00 Mil-2.3% LoweredGuidance: 325.00 Mil for 2026
2026 Adjusted EBITDA635.00 Mil642.50 Mil650.00 Mil0.5% RaisedGuidance: 639.50 Mil for 2026
2026 Diluted EPS5.075.195.31-11.0% LoweredGuidance: 5.83 for 2026
2026 Adjusted diluted EPS6.866.987.1-0.7% LoweredGuidance: 7.03 for 2026
2026 Global RevPAR growth0.0%0.5%1.0% 1.0%RaisedGuidance: -0.5% for 2026
2026 U.S. RevPAR growth0.0%0.63%1.25% 1.1%RaisedGuidance: -0.5% for 2026
2026 Global net system rooms growth 1.5%  0.5%RaisedGuidance: 1.0% for 2026

Prior: Q1 2026 Earnings Reported 4/30/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net income265.00 Mil270.00 Mil275.00 Mil0 AffirmedGuidance: 270.00 Mil for 2026
2026 Adjusted net income320.00 Mil325.00 Mil330.00 Mil   
2026 Adjusted EBITDA632.00 Mil639.50 Mil647.00 Mil0 AffirmedGuidance: 639.50 Mil for 2026
2026 Diluted EPS5.725.835.940 AffirmedGuidance: 5.83 for 2026
2026 Adjusted diluted EPS6.927.037.140 AffirmedGuidance: 7.03 for 2026
2026 Global RevPAR growth-2.0%-0.5%1.0% 0AffirmedGuidance: -0.5% for 2026
2026 U.S. RevPAR growth-2.0%-0.5%1.0% 0AffirmedGuidance: -0.5% for 2026
2026 Global net system rooms growth 1.0%  0AffirmedGuidance: 1.0% for 2026
2026 Net capital outlays20.00 Mil32.50 Mil45.00 Mil0 AffirmedGuidance: 32.50 Mil for 2026

Q4 2025 Earnings Reported 2/19/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net Income265.00 Mil270.00 Mil275.00 Mil-25.4% Lower NewActual: 362.00 Mil for 2025
2026 Adjusted EBITDA632.00 Mil639.50 Mil647.00 Mil2.2% Higher NewActual: 626.00 Mil for 2025
2026 Diluted EPS5.725.835.94-24.3% Lower NewActual: 7.71 for 2025
2026 Adjusted Diluted EPS6.927.037.141.4% Higher NewActual: 6.93 for 2025
2026 Global RevPAR growth-2.0%-0.5%1.0%   
2026 U.S. RevPAR growth-2.0%-0.5%1.0% 2.0%Higher NewActual: -2.5% for 2025
2026 Global net system rooms growth 1.0%  0.0%Same NewActual: 1.0% for 2025
2026 Net capital outlays20.00 Mil32.50 Mil45.00 Mil   

Q3 2025 Earnings Reported 11/5/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2025 Net Income353.00 Mil362.00 Mil371.00 Mil34.9% RaisedGuidance: 268.40 Mil for 2025
2025 Adjusted Net Income320.00 Mil325.50 Mil331.00 Mil-1.8% LoweredGuidance: 331.50 Mil for 2025
2025 Adjusted EBITDA620.00 Mil626.00 Mil632.00 Mil0.2% RaisedGuidance: 625.00 Mil for 2025
2025 Diluted EPS7.527.717.8935.2% RaisedGuidance: 5.7 for 2025
2025 Adjusted Diluted EPS6.826.937.05-1.5% LoweredGuidance: 7.04 for 2025
2025 U.S. RevPAR growth-3.0%-2.5%-2.0% -1.0%LoweredGuidance: -1.5% for 2025
2025 Global net system rooms growth 1.0%    

Insider Activity

Updated 7/17/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Oaksmith, Scott ESVP, Chief Financial OfficerDirectSell6182026115.002,000230,0003,814,780Form
2Oaksmith, Scott ESVP, Chief Financial OfficerDirectSell6152026110.002,000220,0003,868,920Form
3Dragisich, DominicInterim CEODirectSell5282026114.2522,6212,584,4849,323,725Form
4Oaksmith, Scott ESVP, Chief Financial OfficerDirectSell3192026100.001,603160,3003,717,200Form
5Oaksmith, Scott ESVP, Chief Financial OfficerDirectSell3192026100.0760060,0423,880,214Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Oaksmith, Scott ESVP, Chief Financial OfficerDirectSell6182026115.002,000230,0003,814,780Form
2Oaksmith, Scott ESVP, Chief Financial OfficerDirectSell6152026110.002,000220,0003,868,920Form
3Dragisich, DominicInterim CEODirectSell5282026114.2522,6212,584,4849,323,725Form
4Oaksmith, Scott ESVP, Chief Financial OfficerDirectSell3192026100.001,603160,3003,717,200Form
5Oaksmith, Scott ESVP, Chief Financial OfficerDirectSell3192026100.0760060,0423,880,214Form
6Wu, SimoneSenior Vice PresidentDirectSell2042026101.568,080820,5794,956,279Form
7Dragisich, DominicEVP, Op & Chief Glb Brands OfcDirectSell7232025136.452,500341,1259,330,587Form
8Dragisich, DominicEVP, Op & Chief Glb Brands OfcDirectSell7092025132.724,900650,3289,407,326Form
9Dragisich, DominicEVP, Op & Chief Glb Brands OfcDirectSell7082025132.4710013,2479,389,606Form
10Dragisich, DominicEVP, Op & Chief Glb Brands OfcDirectSell7012025128.545,000642,6839,110,807Form

Investor Activity (13F)

Updated Aug 10, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Voss Capital, LP$100.1 Mil5.7%39New13F
Sophron Capital Management L.P.$12.5 Mil3.7%41TRIM -18.9%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Voss Capital, LP$100.1 Mil5.7%39New13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Sophron Capital Management L.P.$12.5 Mil3.7%41TRIM -18.9%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Voss Capital, LP$100.1 Mil5.7%39New13F
Sophron Capital Management L.P.$12.5 Mil3.7%41TRIM -18.9%13F
Core Cache Last Updated: 8/9/2026