Our Mission: To Fuel People Forward - One Connection, One Moment, One Cup at a Time We are a high-growth operator of guest-centric, drive-thru coffee bars offering premium caffeinated beverages and an elevated in-store experience crafted by our engaging baristas. Black Rock Coffee Bar was founded in 2008 in Beaverton, Oregon, by our co-founders Daniel Brand and Jeff Hernandez. What started as a single 160 square foot coffee bar in 2008 is now one of the fastest growing beverage companies in the United States by revenue and the largest fully company-owned coffee retailer in the country, with 158 locations spanning seven states as of June 30, 2025, from the Pacific Northwest to Texas. We were founded as a drive-thru only concept and evolved to include engaging seating areas, which we call "lobbies." All of our locations include efficient drive-thrus and approximately 75% of our locations include lobbies as of June 30, 2025. We expect most of our new locations to include both drive-thrus and lobbies as we continue to grow. Our modern, inviting store formats-paired with a robust digital platform-allow us to deliver a dynamic and multi-faceted guest experience. Driven by a passion for Connection, Caffeine, and Community, Black Rock is a platform to do well by our baristas, guests, and the communities we serve. With a relentless focus on people and excellence, our culture has been key to our success. Connection We are a people first organization and we win with authentic connections. Our success is fueled by the personal connections between our store teams and our diverse range of guests that are cultivated while serving premium, caffeinated beverages with speed and consistency. These daily interactions, whether over a drink hand-off at a drive-thru window or a longer visit in one of our inviting lobbies, create "moments that matter" with our guests. Our exceptional guest satisfaction score, according to the September 2024 study, confirms our ability to consistently deliver on our brand promise while creating meaningful connections. We invest in making meaningful internal connections with our team members through a combination of extensive on-the-job training and career advancement opportunities. Black Rock offers more than a job-it is a platform for long-term development. Providing our team members with the tools and opportunities to advance fuels a more engaged, high-performing workforce. This commitment to professional growth leads to stronger guest relationships, excellent retention, and lasting brand loyalty. Caffeine Our approach to coffee and handcrafted beverages reflects the same attention to detail and care that we show every guest. Our team members are passionate about delivering high-quality, premium coffee and caffeinated beverages. That commitment starts with our exclusive use of premium beans that we roast in small batches in one of our two roasting facilities, promoting consistency, flavor integrity, and freshness. Coffee beans are delivered to our stores weekly and consumed within 14 days of roasting to maintain optimal taste and quality. We offer a broad range of premium coffee beverages, from our deliciously refreshing Nitro Cold Brew to our unapologetically indulgent Caramel Blondie. We also offer competitively priced, premium classics, including the Americano and customizable Lattes, providing a high perceived value offering to our guests. The breadth and flexibility of our menu supports long-term guest engagement, allowing individuals to evolve their drink choices over time without compromising on quality. This consistency strengthens brand trust and enhances overall guest experience. Our proprietary Iced and Frozen Fuel energy drinks further broaden our appeal, offering a customizable, flavor-forward option that resonates with a wide demographic. With a simplified menu and a wide variety of flavor combinations, Fuel provides an energizing and refreshing alternative that is suitable any time of day. Fuel showcases our ability to innovate while aligning with guest demand for bold, flexible options. Fuel has quickly grown into a popular product category, helping drive increased transaction volume and guest frequency. Community At Black Rock, we build genuine connections with our guests, support their daily lives, and foster a sense of community. These relationships-formed through shared moments and premium beverages-enable us to create a highly engaged guest base. Many of our guests refer to our stores as "my Black Rock," reflecting a sense of ownership and belonging that is uncommon in our category. Our modern, purposefully designed stores serve as welcoming hubs where people come together. This environment is powered by our baristas, whose friendly, attentive service ensures guests feel recognized, welcomed and respected. Whether hosting a business meeting, a study group, a casual catch-up, or a first date, our locations offer a space where people connect and return regularly. As we expand into new and existing markets, our emphasis on building strong local ties remains central to our growth strategy. Our consistent, people-first approach helps ensure that each Black Rock location continues to function not just as a coffee bar, but as a trusted part of the communities we serve. Rapid Growth We have delivered strong performance by staying true to our core pillars: Connection, Caffeine, and Community. These values continue to guide our strategy and contribute to our ongoing momentum. As we scale our business, each new unit brings new, local baristas into the Black Rock family-deepening our connection with guests and fueling their daily routines. Our continued investment in people, infrastructure, and a distinctive guest experience supports sustained growth and operational excellence. These results demonstrate the strength and consistency of our model and highlight our genuine connection to our guests across diverse markets. Our principal executive offices are located in Scottsdale, AZ.
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Dutch Bros for coffee and energy drinks.
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A faster, drive-thru focused alternative to Starbucks.
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An early-stage, rapidly expanding Dutch Bros.
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- Coffee Beverages: A wide range of hot and iced espresso-based drinks, drip coffee, and cold brews.
- Signature Energy Drinks: Custom-crafted energy drink creations, often mixed with various flavors.
- Other Beverages: A selection of teas, smoothies, hot chocolates, and non-coffee options.
- Food Items: A limited menu of pastries, breakfast sandwiches, and other snacks.
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Black Rock Coffee Bar (symbol: BRCB) operates as a chain of drive-thru coffee shops, primarily selling its products directly to individual consumers rather than other businesses. Therefore, its major customers fall into the following categories:
- Daily Commuters and Routine Drinkers: This category includes individuals who frequent Black Rock Coffee Bar as part of their daily or weekly routine. They often stop for their morning coffee or an afternoon pick-me-up, valuing the speed and consistency of service, especially through the drive-thru model.
- Convenience Seekers: These customers choose Black Rock for its accessible locations and efficient drive-thru service. They are often on the go – commuters, parents with children, or individuals on short breaks – who prioritize a quick, easy, and reliable beverage or snack solution.
- Brand Loyalists and Affinity Customers: This group comprises individuals who specifically seek out Black Rock Coffee Bar due to a preference for its brand, specific menu items (e.g., signature drinks), customer service experience, or participation in its loyalty programs. They often have an established affinity for the brand over competitors.
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Mark Davis, Chief Executive Officer
Mark Davis has served as Chief Executive Officer and a member of the Board since 2023. Prior to joining Black Rock Coffee, Mr. Davis was Chief Operating Officer of Coffee & Bagel Brands from July 2019 to April 2023, where he oversaw operations for Einstein Bros., Bruegger's, Noah's, and Manhattan Bagels. From January 2015 to June 2019, he served as Chief Executive Officer of Tokyo Joe's, where he was also a board member and notably more than doubled the brand's national footprint. His previous experience also includes serving as Chief Operations Officer at Breckenridge-Wynkoop LLC (Breckenridge Brewery) and Vice President of Operations at Panera Bread Co.
Rodd Booth, Chief Financial Officer
Rodd Booth has served as Chief Financial Officer since October 2020. Before joining Black Rock Coffee, Mr. Booth worked as an Assurance Senior Manager and Audit Practice Leader at Aldrich CPA+ Advisors LLP from November 2014 to October 2020. He was previously an Audit Manager at Grant Thornton LLP, an international accounting firm, from 2011 to 2014. He was the company's CPA at Aldrich Advisors before transitioning to CFO. Black Rock Coffee received a strategic growth investment from The Cynosure Group in December 2020, following which the company continued to be led by its founders and executive management team, indicating his involvement with institutional capital.
Clay Geyer, Chief Operating Officer
Clay Geyer has served as Chief Operating Officer since January 2025. He previously held the role of Vice President of Operations from January 2022 to December 2024. Before officially joining Black Rock Coffee, Mr. Geyer was a franchisee of Black Rock Coffee from 2016 to 2021.
Jessica Wegener-Beyer, Chief Marketing Officer
Jessica Wegener-Beyer has served as Chief Marketing Officer since April 2024. Prior to Black Rock Coffee, Ms. Wegener-Beyer served as Chief Marketing Officer at eegee's, an Arizona-based sandwich restaurant chain, from November 2020 to January 2023. Before that, she was the Senior Director of Marketing at True Food Kitchen.
Robert Kaufmann, Chief Development Officer
Robert Kaufmann has served as Chief Development Officer since January 2025. He previously served as Vice President of Development from January 2015 to January 2025.
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The key risks to Black Rock Coffee Bar (BRCB) primarily revolve around its concentrated geographic presence, the highly competitive nature of the coffee industry, and a significant reliance on its proprietary "Fuel" line of beverages.
- Geographic Concentration and Expansion Risks: Black Rock Coffee Bar's current operations are heavily concentrated in the Western United States and Texas. This regional focus means that the company's business model and brand appeal have not been fully tested in diverse markets across the country. As the company pursues ambitious expansion plans to open hundreds of new stores by 2035, moving into new states and regions presents significant risks, including adapting to different consumer preferences, navigating varying real estate costs, and potentially straining operational consistency. Challenges in competitive site selection and staffing in these newer markets could impede its growth trajectory and profitability.
- Intense Competition: The café sector is highly competitive, with Black Rock Coffee Bar facing numerous larger and more established rivals such as Starbucks, Dunkin', Tim Hortons, Scooter's Coffee, Peet's Coffee, and Dutch Bros. These competitors often have deep pockets, investing heavily in digital loyalty programs, off-premise sales, and a wider array of beverage offerings, making the competition for consumer attention and dollars fierce.
- Reliance on "Fuel" Line and Associated Supply Chain Risk: A substantial portion of Black Rock Coffee Bar's revenue, approximately 24%, is derived from its proprietary "Fuel" energy drink line. This concentration of revenue in a single beverage category, coupled with the company's reliance on a single third-party manufacturer for this specific product line, introduces a significant supply chain risk. Any disruption to the manufacturing or supply of "Fuel" could jeopardize a considerable percentage of the company's revenue.
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The emerging threat of highly automated, robot-powered drive-thru coffee bars. Several companies are actively developing and deploying robotic barista solutions and automated food service kiosks. These technologies promise significantly lower labor costs, consistent product quality, and potentially faster service than traditional human-operated drive-thrus. Should a competitor successfully scale a network of such automated drive-thrus, it could fundamentally disrupt the cost structure and operational model of companies like Black Rock Coffee Bar, offering a competitive advantage that directly challenges their current labor-intensive approach to delivering speed and convenience.
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Black Rock Coffee Bar (symbol: BRCB) operates primarily within the coffee shop industry, offering a range of beverages including premium roasted coffees, teas, smoothies, and energy drinks, alongside pastries and other food items. The addressable markets for these products and services can be identified across the U.S. and North America.
The key addressable markets for Black Rock Coffee Bar are:
- U.S. Coffee Shop Market: This market, which encompasses sales from coffee chains and cafes, was valued at approximately $49.5 billion as of late 2024. Another estimate for the Coffee & Snack Shops industry in the United States projects a market size of $72.8 billion in 2025.
- U.S. Coffee Market (Overall): This broader market includes all coffee sales, encompassing coffee shops, retail coffee, and other related goods. The U.S. coffee market as a whole brings in an annual revenue of $88.5 billion. Other estimates for the U.S. coffee market size include $29.0 billion in 2025, expected to reach $39.7 billion by 2034, growing at a CAGR of 3.54% from 2026-2034. Another source values the United States coffee market at $101.67 billion in 2024, projected to grow to $159.62 billion by 2032 with a CAGR of 2.9% during 2025-2032. The U.S. coffee industry's annual sales are estimated at $85 billion, representing 20% of the global coffee market.
- North America Coffee Market: The coffee market in North America generated a revenue of $76.6 billion in 2024 and is projected to reach $105.8 billion by 2030, with a compound annual growth rate (CAGR) of 5.3% from 2025 to 2030. Another report valued the North America Coffee market at more than $33 billion in 2023. The North America Coffee market is projected to grow from $121.0 billion in 2024 to $160.5 billion by 2035.
- North America Specialty Coffee Market: Given Black Rock Coffee Bar's emphasis on premium roasted coffees and specialty coffee offerings, this segment is highly relevant. The North America Specialty Coffee Market was valued at $14.8 billion in 2022 and is projected to reach $82 billion by 2030, growing at a CAGR of 12% from 2022 to 2030.
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Black Rock Coffee Bar (BRCB) is expected to drive future revenue growth over the next 2-3 years through several key strategies:
- Aggressive Store Expansion: The company has a stated long-term goal of opening at least 1,000 stores across the U.S. by 2035, significantly expanding its current footprint of 158 locations as of the first half of 2025. This unit growth is forecast to be around 20% annually in the coming years.
- Robust Same-Store Sales Growth: Black Rock Coffee Bar has demonstrated strong and accelerating same-store sales growth, with a 10.9% increase recorded in the second quarter of 2025, up from 9.2% in the first quarter of 2025. This indicates increased revenue from existing locations, contributing to overall growth.
- Product Innovation, particularly the "Fuel" Energy Drink Line: The proprietary "Fuel" energy drink line is a significant differentiator, attracting younger consumers and driving all-day traffic. This product innovation broadens the customer base beyond traditional coffee drinkers and helps capture a larger share of customer spending throughout the day.
- Growth of the Digital Loyalty Program: Launched in June 2024, the digital loyalty program had over 1.8 million members by June 30, 2025. Loyalty members account for 64% of all transactions and typically spend more per order, making the program a powerful tool for customer connection, retention, and increased transaction volume.
- Expansion into New Geographic Markets: As part of its overall unit growth strategy, Black Rock Coffee Bar is specifically targeting expansion into new markets such as California and Texas. This geographic diversification beyond its existing seven-state presence allows the company to tap into new customer bases and market opportunities.
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Share Issuance
- Black Rock Coffee Bar completed its initial public offering (IPO) on September 12, 2025, listing on the Nasdaq Global Market under the ticker symbol BRCB.
- The company sold 16,911,764 shares of Class A common stock at $20.00 per share, including the full exercise of underwriters' option to purchase an additional 2,205,882 shares.
- The IPO generated aggregate gross proceeds of $338.2 million. The net proceeds from the offering are intended to redeem outstanding preferred LLC units, pay down debt, and fund general corporate purposes, including new store openings, supply chain upgrades, marketing, staffing, and technology.
Inbound Investments
- The Cynosure Group, an investment firm, took a stake in Black Rock Coffee Bar in 2020 and was a private equity sponsor for the company.
Capital Expenditures
- Black Rock Coffee Bar has an ambitious growth plan to open approximately 30 new stores in 2025.
- The company aims to reach 1,000 stores by 2035, maintaining an annual growth rate consistent with its historical average of 20% from 2020 to 2024.
- The blended average net capital expenditure per new store is approximately $600,000, net of tenant improvement allowances. The IPO proceeds will contribute to funding these new store openings.
