Here are 1-3 brief analogies for Agape ATP (ATPC):

• Herbalife for cell nutrition products
• Nu Skin for wellness supplements
• USANA for advanced health products

• Regenerative Medicine Treatments: Provides anti-aging and regenerative health treatments utilizing advanced biotechnologies.
• Health Supplements: Develops and distributes dietary supplements aimed at enhancing health, wellness, and anti-aging processes.
• Stem Cell Storage Services: Offers private storage services for individuals' stem cells for potential future medical applications.

Agape ATP Corporation (ATPC) primarily sells its health and wellness products directly to individuals through its network marketing model, online platforms, and potentially some retail channels.

The company serves the following categories of individual customers:

• Health-Conscious Consumers: Individuals who are proactive about maintaining and improving their general health and well-being. This broad category includes consumers seeking dietary supplements, functional foods, and other products to support immunity, energy, vitality, and address various health concerns.
• Individuals Interested in Anti-Aging and Regenerative Health: Consumers specifically focused on products and technologies aimed at slowing the aging process, improving cellular health, repairing DNA, and promoting longevity, aligning with Agape ATP's stated focus on cell regeneration and DNA repair.
• Independent Distributors/Network Marketers: Individuals who purchase Agape ATP's products for both personal consumption and for resale to their own customers as part of the company's network marketing business model. These distributors represent a significant portion of Agape ATP's direct sales.

Dr. Kok Choong How, Group Chief Executive Officer, President, Secretary and Director

Dr. Kok Choong How, also known as David, is the Founder of Agape ATP Corporation, which he established in 2016. He has served as the Group Chief Executive Officer, President, Secretary, and Director of Agape ATP Corporation since June 1, 2016.

Kam Fan Lee, Chief Financial Officer

Mr. Lee Kam Fan was appointed as Chief Financial Officer of Agape ATP Corporation on January 12, 2021. He brings approximately 38 years of experience in accounting and finance. His prior roles include being the proprietor of Andrew Lee & Company since July 2014, and an adjunct lecturer at HKU Space for the HKICPA Professional Examinations Preparatory Programme since June 2010. He also served as the managing director at ANSA CPA Limited from January 2011 to October 2015, and as an independent non-executive director at Sunrise (China) Technology Group Limited from September 2010 to October 2012. Additionally, he collaborated with Friedman LLP from March 2006 to April 2017 to ensure financial statements were prepared in accordance with U.S. GAAP, and was an audit manager and partner at Clodick & Company from October 2000 to December 2010.

Dr. Wilfrendo Fernando Cortizo, Executive Director

Dr. Wilfrendo Cortizo serves as an Executive Director of Agape ATP Corporation.

Wan Lock Ting, Vice President of Corporate Finance

Wan Lock Ting holds the position of Vice President of Corporate Finance at Agape ATP Corporation.

Dr. Vong John Hing, Deputy Chairman of the Board

Dr. Vong John Hing is the Deputy Chairman of the Board for Agape ATP Corporation. He resigned as an independent director but continues in his role as Deputy Chairman as of November 2024.

The key risks to Agape ATP (symbol: ATPC) are:

1. Financial Instability and Going Concern Risk: Agape ATP has consistently reported significant net losses and negative operating cash flows, raising substantial doubt about its ability to continue operations without securing further funding. For the trailing 12 months ending September 30, 2025, the company recorded a net loss of $2.7 million on revenues of just $1.48 million. Both its traditional health and wellness segment and its newer green energy segment are currently operating at a loss.

2. Execution Risk of Strategic Diversification and Asset Concentration: The company is undergoing a strategic shift to expand into the green energy sector, exemplified by a reported $24 billion Sales and Purchase Agreement (SPA) with Swiss One Oil & Gas AG for refined fuel products. However, the ability to successfully execute such large-scale initiatives is unproven given its current financial state. A significant portion of its recent capital raise, $23 million, was placed as a deposit for future investment with Bi Cheng Investment Management Limited, which constitutes approximately 95% of its current assets. Any default or non-performance related to this concentrated asset could materially and adversely impact the company.

3. Extreme Stock Price Volatility and Delisting Risk: Agape ATP's stock has experienced extreme volatility, with a drastic plummet of -89.54% over 10 trading days in late 2025, including a single-day drop of -24.09% on December 12. The company has also received a letter from Nasdaq concerning non-compliance with market value of listed securities requirements, indicating a potential delisting risk. The stock is generally considered "very high risk" with a bearish sentiment from technical indicators.

The rise of AI-driven personalized health and nutrition platforms that offer bespoke dietary and supplement recommendations based on individual biometric data. This emerging trend directly challenges the traditional business model of companies like Agape ATP, which distribute a range of general health and wellness products, by providing scientifically tailored solutions directly to consumers, potentially rendering mass-market or broadly targeted nutraceuticals less appealing and effective by comparison.

Agape ATP Corporation (ATPC) operates in the health and wellness, and green energy sectors, primarily targeting the Malaysian and broader ASEAN markets. The addressable markets for its main products and services are outlined below:

Health and Wellness Products and Services (Malaysia and ASEAN)

• Nutritional Supplements and Health and Wellness Products: Agape ATP offers a wide range of nutritional supplements and health products under various programs and names, including the ATP Zeta Health Program, E.A.T.S., ÉNERGÉTIQUE, and BEAUNIQUE series. The company also provides products like ionized and high bioavailability nutrients, energized mineral concentrate, soy protein isolate powder, and anti-aging supplements. The global nutraceuticals market, which includes nutritional supplements, was valued at USD 538.5 billion in 2023 and is projected to reach USD 1.12 trillion by 2032. The Asia-Pacific region is a significant and growing market within this sector.
• Skincare Products: The company offers skincare products such as masks, hyaluronic acid serum, and facial cleansers. The skincare market in Malaysia alone was valued at approximately USD 680.1 million in 2023.
• Health Solution Advisory Services and Wellness Programs: Agape ATP provides health solution advisory services, personalized nutrition wellness solutions, nutrigenomic tests, and various wellness programs. The global corporate wellness market size, which includes various wellness programs, was valued at USD 63.8 billion in 2023 and is expected to reach USD 123.6 billion by 2032. The wellness tourism market in Southeast Asia, including Malaysia, is also experiencing growth.
• Complementary Health Therapies: The company offers complementary health therapies like Myofascial Release Therapy and Pain Relief Therapy. The global complementary and alternative medicine market was valued at USD 117.2 billion in 2023 and is projected to reach USD 538.5 billion by 2032.
• Digital Wellness Platforms: Agape ATP is developing a digital wellness platform targeting the ASEAN market. The global digital health market was valued at USD 211 billion in 223 and is expected to reach USD 1.5 trillion by 2032. The ASEAN digital health market is a growing segment within this.
• Senior Living/Elderly Care: The company has a focus on senior living and elderly care. The global elderly care market size was valued at USD 1.3 trillion in 2023 and is projected to reach USD 2.3 trillion by 2032. In Malaysia, the aged care market is expanding due to a rapidly aging population.
• Medical Devices: Medical devices are mentioned as one of Agape ATP's business pillars. The global medical devices market was valued at USD 536.1 billion in 2023 and is expected to reach USD 818 billion by 2030. The medical device market in Malaysia was valued at USD 2.6 billion in 2022.

Green Energy (Malaysia and ASEAN)

• Sustainable Energy Solutions and Energy-Saving Projects: Agape ATP provides sustainable energy solutions, renewable energy products, technical solutions, installations, and maintenance services in Malaysia and ASEAN countries. The renewable energy market in Southeast Asia, including ASEAN countries, is experiencing significant growth, driven by government initiatives and increasing energy demand. The ASEAN renewable energy market is projected to grow from USD 27.65 billion in 2023 to USD 48.06 billion by 2028. Specifically for Malaysia, the renewable energy market was valued at USD 4.8 billion in 2023 and is expected to reach USD 9.2 billion by 2032.

1. Launch of New Products: Agape ATP is planning to launch new products, which are expected to enhance its financial outlook and market presence. This includes new wellness services introduced by Cedar ATPC Sdn. Bhd. The company is also working on a pioneering electronic chest percussion device, LEGA, in collaboration with FORMEDIC Technologies, designed for patients with chronic obstructive pulmonary diseases.
2. Expansion into Green Energy Sector: The company has established ATPC Green Energy Sdn. Bhd. and is actively pursuing opportunities in the sustainable energy sector. This includes a promising pipeline in green energy and strategic partnerships to expand into large-scale energy and infrastructure projects in key emerging markets.
3. Growth in Wellness and Senior Care Services: Agape ATP is actively expanding its offerings in the wellness and senior care sectors. Cedar ATPC Sdn. Bhd. is poised to introduce new wellness services, while Sweet Home Senior Living Care Centre Sdn Bhd continues to deliver high-quality care, addressing the needs of an aging population. The company is also developing a digital wellness platform.
4. Strategic Diversification and Market Expansion: Agape ATP is undergoing a strategic shift away from its declining network marketing business towards new and growing business initiatives. This includes exploring new opportunities in both domestic and regional markets, particularly within the Wellness and Green Energy segments, aiming for sustainable growth. This is further bolstered by a strategic private placement to support growth in healthcare, oil & gas trading, and renewable energy, indicating a push to diversify its market presence.

Share Repurchases

• Agape ATP Corporation authorized a share repurchase plan in November 2023 for up to $1 million worth of its shares over six months.
• The company repurchased shares worth $93,889 in 2023.

Share Issuance

• In March 2025, Agape ATP secured $23 million through a private placement by issuing 46 million shares at $0.50 per share to institutional investors.
• Following this placement, the total issued shares increased from 4,005,381 to 50,005,381.
• A 1-for-20 reverse stock split was implemented on August 30, 2024, to meet NASDAQ's listing standards, reducing authorized shares from 1 billion to 50 million.

Inbound Investments

• Agape ATP secured a $23 million private placement from institutional investors in March 2025, with funds allocated to support expansion in healthcare, oil & gas trading, and renewable energy.

Outbound Investments

• In May 2020, Agape ATP acquired approximately 99.99% of Agape Superior Living Sdn Bhd (ASL) to secure an established network marketing sales channel.
• The company formed a joint-venture entity, DSY Wellness International Sdn. Bhd. (DSY Wellness), in November 2021, holding a 60% equity interest, to expand into complementary health therapies.
• Agape ATP is diversifying into renewable energy by forming ATPC Green Energy Sdn. Bhd. and is developing a digital wellness platform through its subsidiary ATPC Technology Private Limited.

Capital Expenditures

• Capital expenditures in the last 12 months were -$47,255.
• The company plans to focus on strategic growth through diversification into renewable energy and digital wellness platforms, utilizing its recent capital raise to support these initiatives.