Asure Software (ASUR)


Market Price (11/6/2026): $9.6 | Market Cap: $289.6 MilSector: Information Technology | Industry: Application Software

Asure Software (ASUR)


Market Price (11/6/2026): $9.6
Market Cap: $289.6 Mil
Sector: Information Technology
Industry: Application Software

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 15%

Megatrend and thematic drivers
Megatrends include Cloud Computing, Automation & Robotics, and Future of Work. Themes include Software as a Service (SaaS), Show more.

Weak multi-year price returns
2Y Excs Rtn is -38%, 3Y Excs Rtn is -70%

Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 102x

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.8%

Key risks
ASUR key risks include [1] the significant execution challenge of converting its debt-fueled acquisition strategy into sustained profitability and [2] intense pricing and retention pressure from larger competitors that could undermine its value-focused market position.

0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 15%
1 Megatrend and thematic drivers
Megatrends include Cloud Computing, Automation & Robotics, and Future of Work. Themes include Software as a Service (SaaS), Show more.
2 Weak multi-year price returns
2Y Excs Rtn is -38%, 3Y Excs Rtn is -70%
3 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 102x
4 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.8%
5 Key risks
ASUR key risks include [1] the significant execution challenge of converting its debt-fueled acquisition strategy into sustained profitability and [2] intense pricing and retention pressure from larger competitors that could undermine its value-focused market position.

ASUR in ETFs

Weight = ASUR's share of each fund

VTI0.00%
IWM0.01%
IWN0.01%
VTWO0.01%
DFAS0.01%
DFAC0.00%
IWV0.00%

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 11/2/2026

Asure Software (ASUR) stock has gained about 20% since 7/31/2026 because of the following key factors:

1. Exceptional Fiscal Q3 2026 Financial Performance Exceeding Analyst Expectations.

Asure Software reported strong fiscal Q3 2026 results (quarter ended September 30, 2026), significantly beating consensus estimates across key metrics. Total revenue increased 10% year-over-year to $40.0 million, surpassing analyst projections of $38.94 million. Recurring revenue, a high-margin segment, grew 16% year-over-year to $36.9 million, now accounting for approximately 92% of total revenue. Adjusted EBITDA surged 29% to $10.5 million, well above the consensus estimate of $8.83 million, resulting in an expanded adjusted EBITDA margin of 26%. The company also significantly narrowed its GAAP net loss to $0.6 million, or $0.02 per share, from a $5.4 million loss in the prior-year quarter, considerably better than the -$0.09 per share analysts expected.

2. Robust Forward-Looking Guidance.

Management provided an optimistic outlook for future performance, boosting investor confidence. For fiscal Q4 2026, Asure guided revenue to a range of $42 million to $44 million, exceeding previous consensus expectations. The company also projected full-year 2026 revenue between $162 million and $164 million. Furthermore, Asure forecasted fiscal year 2027 revenue of approximately $183 million to $187 million, with an anticipated adjusted EBITDA margin framework of 26%–28%, indicating sustained growth and profitability.

Show more
Updated on 11/2/2026

Asure Software (ASUR) stock has gained about 20% since 7/31/2026 because of the following key factors:

1. Exceptional Fiscal Q3 2026 Financial Performance Exceeding Analyst Expectations.

Asure Software reported strong fiscal Q3 2026 results (quarter ended September 30, 2026), significantly beating consensus estimates across key metrics. Total revenue increased 10% year-over-year to $40.0 million, surpassing analyst projections of $38.94 million. Recurring revenue, a high-margin segment, grew 16% year-over-year to $36.9 million, now accounting for approximately 92% of total revenue. Adjusted EBITDA surged 29% to $10.5 million, well above the consensus estimate of $8.83 million, resulting in an expanded adjusted EBITDA margin of 26%. The company also significantly narrowed its GAAP net loss to $0.6 million, or $0.02 per share, from a $5.4 million loss in the prior-year quarter, considerably better than the -$0.09 per share analysts expected.

2. Robust Forward-Looking Guidance.

Management provided an optimistic outlook for future performance, boosting investor confidence. For fiscal Q4 2026, Asure guided revenue to a range of $42 million to $44 million, exceeding previous consensus expectations. The company also projected full-year 2026 revenue between $162 million and $164 million. Furthermore, Asure forecasted fiscal year 2027 revenue of approximately $183 million to $187 million, with an anticipated adjusted EBITDA margin framework of 26%–28%, indicating sustained growth and profitability.

3. Strategic Acquisition and Enhanced Financial Flexibility.

Asure Software strengthened its market position and financial foundation through a strategic acquisition and new financing. In October 2026, the company completed the acquisition of a payroll processing business for $26.5 million, expanding its exposure to the mid-market segment. This was supported by securing a new senior credit facility of up to $115 million, from which Asure received $85 million in gross proceeds at the October 15, 2026 closing, repaying $62.6 million of its existing credit agreement and providing substantial liquidity for future growth initiatives.

4. Positive Analyst Revisions and Price Target Increases.

Following the company's strong performance and outlook, several Wall Street analysts maintained or initiated positive ratings and increased their price targets for ASUR. In September and October 2026, analysts from Stephens and Barrington, among others, reiterated or initiated "Buy" ratings with price targets up to $15.00. The average 12-month price target from analysts in the past three months was $16.77, representing a significant upside from the stock's trading price during the period. This positive analyst sentiment, coupled with the stock crossing above its 50-day and 200-day moving averages in late October 2026, signaled a strong upward trend.

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Stock Movement Drivers

Fundamental Drivers

The 19.6% change in ASUR stock from 7/31/2026 to 11/5/2026 was primarily driven by a 17.3% change in the company's P/S Multiple.
(LTM values as of)731202611052026Change
Stock Price ($)8.039.6019.6%
Change Contribution By: 
Total Revenues ($ Mil)1551592.4%
P/S Multiple1.51.717.3%
Shares Outstanding (Mil)2929-0.5%
Cumulative Contribution19.6%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2026 to 11/5/2026
ReturnCorrelation
ASUR19.6% 
Market (SPY)-1.9%-7.0%
Sector (XLK)-7.4%-23.2%

Fundamental Drivers

The 6.1% change in ASUR stock from 4/30/2026 to 11/5/2026 was primarily driven by a 7.2% change in the company's Total Revenues ($ Mil).
(LTM values as of)430202611052026Change
Stock Price ($)9.059.606.1%
Change Contribution By: 
Total Revenues ($ Mil)1481597.2%
P/S Multiple1.71.70.5%
Shares Outstanding (Mil)2829-1.6%
Cumulative Contribution6.1%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 11/5/2026
ReturnCorrelation
ASUR6.1% 
Market (SPY)2.3%-2.6%
Sector (XLK)1.9%-14.4%

Fundamental Drivers

The 8.5% change in ASUR stock from 10/31/2025 to 11/5/2026 was primarily driven by a 20.6% change in the company's Total Revenues ($ Mil).
(LTM values as of)1031202511052026Change
Stock Price ($)8.859.608.5%
Change Contribution By: 
Total Revenues ($ Mil)13215920.6%
P/S Multiple1.81.7-5.7%
Shares Outstanding (Mil)2829-4.6%
Cumulative Contribution8.5%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2025 to 11/5/2026
ReturnCorrelation
ASUR8.5% 
Market (SPY)8.4%9.2%
Sector (XLK)8.4%-3.1%

Fundamental Drivers

The 13.5% change in ASUR stock from 10/31/2023 to 11/5/2026 was primarily driven by a 38.8% change in the company's Total Revenues ($ Mil).
(LTM values as of)1031202311052026Change
Stock Price ($)8.469.6013.5%
Change Contribution By: 
Total Revenues ($ Mil)11515938.8%
P/S Multiple1.51.714.4%
Shares Outstanding (Mil)2129-28.5%
Cumulative Contribution13.5%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2023 to 11/5/2026
ReturnCorrelation
ASUR13.5% 
Market (SPY)81.3%21.7%
Sector (XLK)101.5%12.2%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
ASUR Return10%19%2%-1%0%2%35%
Peers Return23%-19%5%13%-18%19%14%
S&P 500 Return27%-19%24%23%16%12%105%

Monthly Win Rates [3]
ASUR Win Rate50%42%50%50%42%64% 
Peers Win Rate57%43%50%62%43%53% 
S&P 500 Win Rate75%42%67%75%67%45% 

Max Drawdowns [4]
ASUR Max Drawdown-23%-36%-59%-34%-39%-32% 
Peers Max Drawdown-20%-33%-30%-21%-31%-33% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: ADP, PAYX, PAYC, PCTY, WDAY.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 11/5/2026 (YTD)

How Low Can It Go

EventASURS&P 500
2022 Inflation Shock & Fed Tightening
  % Loss-35.8%-24.5%
  % Gain to Breakeven55.8%32.4%
  Time to Breakeven39 days427 days
2020 COVID-19 Crash
  % Loss-43.4%-33.7%
  % Gain to Breakeven76.5%50.9%
  Time to Breakeven305 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-62.3%-19.2%
  % Gain to Breakeven164.9%23.8%
  Time to Breakeven1527 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-25.1%-12.2%
  % Gain to Breakeven33.5%13.9%
  Time to Breakeven253 days62 days
2014-2016 Oil Price Collapse
  % Loss-15.5%-6.8%
  % Gain to Breakeven18.3%7.3%
  Time to Breakeven15 days15 days
2013 Taper Tantrum
  % Loss-20.3%-0.2%
  % Gain to Breakeven25.5%0.2%
  Time to Breakeven14 days1 days

Compare to ADP, PAYX, PAYC, PCTY, WDAY

In The Past

Asure Software's stock fell -4.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 4.7% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventASURS&P 500
2022 Inflation Shock & Fed Tightening
  % Loss-35.8%-24.5%
  % Gain to Breakeven55.8%32.4%
  Time to Breakeven39 days427 days
2020 COVID-19 Crash
  % Loss-43.4%-33.7%
  % Gain to Breakeven76.5%50.9%
  Time to Breakeven305 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-62.3%-19.2%
  % Gain to Breakeven164.9%23.8%
  Time to Breakeven1527 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-25.1%-12.2%
  % Gain to Breakeven33.5%13.9%
  Time to Breakeven253 days62 days
2013 Taper Tantrum
  % Loss-20.3%-0.2%
  % Gain to Breakeven25.5%0.2%
  Time to Breakeven14 days1 days
2008-2009 Global Financial Crisis
  % Loss-84.2%-53.4%
  % Gain to Breakeven533.3%114.4%
  Time to Breakeven1033 days1085 days
Summer 2007 Credit Crunch
  % Loss-31.3%-8.6%
  % Gain to Breakeven45.6%9.5%
  Time to Breakeven55 days47 days

Compare to ADP, PAYX, PAYC, PCTY, WDAY

In The Past

Asure Software's stock fell -4.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 4.7% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Asure Software (ASUR)

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Asure Software (ASUR) provides cloud-based human capital management (HCM) solutions specifically tailored for small and mid-sized businesses across the United States. The company's fundamental purpose is to equip these organizations with the tools necessary to foster productive teams, navigate complex regulatory landscapes, and optimize resource allocation for sustained business growth.

The company's core product offerings include Asure Payroll & Tax, an integrated cloud solution that automates payroll processes, tax compliance, and manages various wage and benefit elements such as direct deposits, garnishments, and Fair Labor Standard Act adherence. Alongside this, Asure HR offers cloud-based functionalities to handle HR complexities, including employee self-service for information access. Furthermore, Asure Time & Attendance aims to deliver cost savings through strategic labor management and the elimination of time theft.

Beyond its primary software platforms, Asure Software also offers a range of valuable HR services. These include access to an on-demand HR resource library, dedicated phone and email support for HR queries, regular compliance and policy updates, and guidance for strategic HR decision-making. The company also provides HR outsourcing solutions and ensures seamless data integration with related third-party systems, such as 401(k), benefits, and insurance providers, establishing a comprehensive support system for its clients.

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AI Analysis | Feedback

Here are 1-2 brief analogies for Asure Software (ASUR):

  1. Asure Software is like a cloud-based ADP or Paychex, specifically tailored for small and mid-sized businesses.
  2. Think of it as the 'Intuit for HR, payroll, and time management' for small to mid-sized companies, simplifying complex tasks online.

AI Analysis | Feedback

  • Asure Payroll & Tax: An integrated cloud-based solution that automates payroll and tax regulations, including wages, benefits, and federal/state/local taxes.
  • Asure HR: A cloud-based functionality that manages HR complexities and offers features like employee self-service.
  • Asure Time & Attendance: A solution designed to achieve cost savings and return on investment by optimizing labor use and preventing time theft.
  • HR Services: Provides a range of support, including an on-demand HR resource library, phone/email support for HR issues, compliance/policy updates, and HR outsourcing.

AI Analysis | Feedback

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Asure Software (ASUR) sells primarily to other companies.

Based on the provided information, Asure Software's major customers are not individually named companies but rather the broad category of small and mid-sized businesses across various industries in the United States. The company provides cloud-based human capital management solutions to help these businesses with payroll, HR, and time & attendance.

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AI Analysis | Feedback

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AI Analysis | Feedback

Pat Goepel

Chairman & Chief Executive Officer

Pat Goepel has served as the Chairman and CEO of Asure Software since September 2009. He has over 30 years of experience in the human resources industry. Prior to joining Asure Software, he was president and CEO of Fidelity Investment's HR Services Division, President and CEO of Advantec, and Executive Vice President at Ceridian. Under his leadership, Asure's annual revenue has significantly increased, growing from $10.03 million to $119 million. Goepel also serves on the boards of SafeGuard World International and Clearfield, and as the CEO of APPD Investments. He is recognized for his strategic vision and contributions to Asure and the Austin business community. He has a background in operational excellence initiatives and M&A. Goepel became CEO in January 2010 and was elected to the board in August 2009. There is no information to suggest a pattern of managing companies backed by private equity firms or selling companies he previously founded/managed to an acquirer, though he directed a successful exit for a previous company's investors prior to Asure.

John Pence

CFO, Principal Accounting Officer & Corporate Secretary

John Pence joined Asure Software as Chief Financial Officer in January 2021. He brings nearly 30 years of leadership experience in accounting, finance, and operations across various publicly-traded and privately-held technology companies. In his current role, he is responsible for formulating and executing financial and operational strategies for Asure Software. Most recently, prior to Asure, he served as CFO of an HR benefits provider and helped direct a successful exit for that company's investors.

Eyal Goldstein

President & Chief Revenue Officer

Eyal Goldstein has been the President & Chief Revenue Officer at Asure Software since December 2016.

Yasmine Rodriguez Wakim

Chief Technology Officer and Senior Vice President, General Manager of Tax & Compliance

Yasmine Rodriguez Wakim has served as the Chief Technology Officer and Senior Vice President, General Manager of Tax & Compliance at Asure Software since January 2021. She has over 20 years of expertise in tax and compliance. Previously, she was the Vice President of Product Management and RPA at OneSource Virtual from June 2018 to January 2021, where she established the first team dedicated to Robotic Process Automation. She was also a co-founder and Vice President at Crystal Solutions Inc. from June 2011 to October 2015, where she developed the payroll tax system TaxEx. Her career also includes roles at ADP and MasterTax.

Todd Waletzki

Chief of Staff

Todd Waletzki joined Asure Software as Chief of Staff in January 2021. He has more than 30 years of industry and operations experience, focusing on leading technology-enabled service businesses. Prior to Asure, he served as President of the Payroll division at BenefitMall, Inc., and Chief Operating Officer for CompuPay, Inc.. He also held senior operating positions at Capital One, AOL, and Sprint.

AI Analysis | Feedback

Here are the key risks to Asure Software (ASUR) in order from most significant to less significant:

  1. Intense Competition in the Human Capital Management (HCM) and Payroll Market: Asure Software operates in a highly competitive market for cloud-based human capital management and payroll solutions, serving small and mid-sized businesses (SMBs). The presence of numerous established players, including larger competitors like Paychex and ADP, along with various mid-market specialists and new entrants, creates significant pressure on pricing and the ability to acquire and retain customers. This competitive landscape necessitates continuous investment in product innovation and marketing to maintain market share and growth.

  2. Data Security and Privacy Risks: Asure Software handles a substantial amount of sensitive employee and company data, including payroll information, personal details, and financial records, through its cloud-based solutions. Consequently, the company faces considerable risks related to data breaches, cyberattacks, and the imperative to comply with evolving data privacy regulations. Any failure in data security or compliance could lead to severe financial penalties, significant legal liabilities, damage to its reputation, and a loss of customer trust.

  3. Regulatory Compliance and Changes in Labor/Tax Laws: A core component of Asure's offerings is to automate and ensure compliance with complex federal, state, and local payroll, tax, and labor regulations. The regulatory landscape is dynamic, with frequent changes in laws and compliance requirements. Asure must continuously invest resources to accurately and timely update its software and services to reflect these changes. Failure to adapt quickly or accurately to new regulations could expose both Asure and its clients to legal and financial repercussions, thereby undermining a key value proposition of the company.

AI Analysis | Feedback

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AI Analysis | Feedback

Asure Software (ASUR) operates within several addressable markets related to human capital management (HCM) solutions for small and mid-sized businesses (SMBs) in the United States.

The key addressable markets for Asure Software's products and services in the U.S. include:

  • Human Capital Management (HCM) Market for SMBs: The Human Capital Management (HCM) in the SMB market in the U.S. was valued at approximately USD 10 billion in 2023 and is projected to reach USD 18.51 billion by 2031.
  • HR & Payroll Software and Services Market: The U.S. HR & payroll software market was valued at USD 20.9 billion in 2024 and is projected to reach USD 29.2 billion by 2032. More broadly, the U.S. Payroll and HR Solution and Services Market is expected to grow from USD 9.1 billion in 2024 to USD 45.9 billion by 2032. SMBs represent a significant portion of the demand in this market.
  • HR Software Market: The U.S. human resource management market, which includes various HR software, generated a revenue of approximately USD 7.6 billion in 2024 and is expected to reach USD 15.7 billion by 2030. SMBs account for 61% of HR tech adoption in the USA.
  • Time & Attendance Software Market: The North American time and attendance software market was valued at approximately USD 1.54 billion in 2024. Globally, the time and attendance software market was valued at USD 4.53 billion in 2024 and is projected to grow to USD 8.75 billion by 2032.
  • HR Outsourcing Market: The U.S. Human Resource Outsourcing (HRO) market was valued at USD 10.8 billion in 2024.

AI Analysis | Feedback

For Asure Software (ASUR), the following are identified as key drivers of future revenue growth over the next 2-3 years:

  • Accelerating Organic Growth and Customer Expansion: Asure Software anticipates continued double-digit growth, driven by an expansion of its customer base and increasing its market footprint. This is supported by an planned increase in its salesforce to 150 representatives in 2026. The company reported an acceleration in organic growth to 10% in Q4 2025, up from 4% in Q3, indicating traction with both new and existing customers.
  • Enhanced Cross-selling and Upselling of Integrated Solutions: The successful launch and adoption of Asure Central, a unified client platform, is enhancing client experience and creating significant cross-selling opportunities. The company aims to increase the number of products sold per client, targeting a move from two to four products per sale. Acquisitions, such as Lathem Time, are also intended to accelerate cross-selling.
  • Launch of AI-driven Products and Administrative Services Outsourcing (ASO) via AsureWorks: Asure has introduced AI tools, such as the Luna AI agent, which improves operational efficiency and client interactions. Furthermore, the new AsureWorks administrative services outsourcing model is expected to be a significant revenue driver, as clients adopting these managed payroll and compliance services typically represent two to three times the revenue of a payroll-only client.
  • Transition to a Hardware-as-a-Service (HaaS) Model: Asure plans to transition its Lathem hardware business to a higher-quality Hardware-as-a-Service (HaaS) model. This strategic shift is anticipated to increase the company's recurring revenue mix to approximately 95% by 2027, thereby enhancing the predictability and stability of its revenue streams.

AI Analysis | Feedback

Share Issuance

  • Asure Software completed a public offering on August 21, 2023, issuing 3,333,333 shares of common stock at $12.00 per share, raising approximately $40 million in gross proceeds.
  • The net proceeds from this offering are intended for general corporate purposes, including potential acquisitions or investments and debt repayment.
  • As of February 25, 2026, Asure Software had 28,373,354 common shares outstanding, reflecting an increase of 5.28% in one year.

Inbound Investments

  • Asure Software completed a $1.7 million Post IPO funding round on October 30, 2025, to fuel its growth.
  • The company filed a Form D on August 15, 2025, reporting a Regulation D equity offering with $2,305,750 sold to 4 investors out of a total offering size of $2,837,000, with securities potentially issued for acquisitions.

Outbound Investments

  • Asure Software has completed 18 acquisitions to date, primarily focusing on HRTech and HR Services.
  • The company's most recent acquisition was Hireclick, a provider of job posting and applicant tracking systems, in August 2024.
  • Asure Software also acquired Lathem Time 2025, LLC, a provider of time and attendance products.

Capital Expenditures

  • Asure Software's average capital expenditure over the past five years (leading up to the latest trailing twelve months) was $9.48 million, reaching a high of $13.21 million.
  • In the last 12 months, capital expenditures were -$787,000, and in the most recent quarter, they totaled -$0.122 million.

Better Bets vs. Asure Software (ASUR)

Peer Outperformance in Application Software

ASUR has outperformed 77% of its 124 Application Software peers over 5Y. Among the peers that beat it are ACIW, BOX and PTC. Application Software ranks 11th of 12 industries in Information Technology by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Application Software constituents that ASUR has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
79%
of 151 industry peers · 16.5% return
3Y
63%
of 136 industry peers · 14.0% return
5Y
77%
of 124 industry peers · 0.5% return
Application Software peers with revenue growth within 4pp of ASUR's that beat it on at least 2 of 3 windows, and by at least 20pp over 5Y. Growth is matched by construction, so the gap is largely a re-rating gap. The multiple column is the context for it.
Ticker Name Rev Growth 3Y Avg P/E 1Y3Y5Y 5Y Gap
ASUR Asure Software 9.8% -75.7x 16.5%14.0%0.5% —
ACIW ACI Worldwide 9.9% 26.8x 23.4%147.0%84.0% +83pp
BOX Box 6.6% 45.8x 38.8%74.9%63.0% +62pp
PTC PTC 12.9% 18.2x 2.4%30.9%54.5% +54pp
MANH Manhattan Associates 9.3% 69.7x 41.7%22.1%41.7% +41pp
Price returns, excluding dividends. P/E shown for context only and not used for matching.
Median price return by industry across the Information Technology sector, ranked by 5Y. Application Software is ASUR's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Electronic Manufacturing Services 10 -4.5%87.9%147.0% FLEX 399% · TTMI 335% · JBL 268%
Technology Distributors 9 41.5%40.5%44.9% AVT 115% · SNX 101% · CNXN 68%
Semiconductor Materials & Equipment 28 19.0%38.5%18.3% AXTI 298% · KLAC 227% · LRCX 219%
Communications Equipment 36 -6.2%75.3%17.2% AAOI 700% · LITE 446% · ANET 380%
Electronic Components 24 3.9%54.9%16.5% CLS 1768% · BELFA 923% · APH 268%
Electronic Equipment & Instruments 27 -7.8%26.6%4.8% PI 107% · OSIS 100% · CXT 61%
Semiconductors 55 -6.9%28.4%-15.7% MU 822% · NVDA 513% · AVGO 470%
Technology Hardware, Storage & Peripherals 21 -9.8%50.3%-27.4% WDC 540% · DELL 520% · SMCI 481%
Internet Services & Infrastructure 6 -1.5%35.3%-29.3% GDDY 65% · VRSN 37% · AKAM -27%
IT Consulting & Other Services 30 -22.2%-1.8%-32.0% APLD 222% · IBM 142% · GIB -9%
Application Software ← 125 -11.5%-10.1%-49.9% PLTR 496% · AGYS 140% · FROG 91%
Systems Software 70 -11.3%19.3%-56.2% ZETA 220% · CRWD 218% · CVLT 132%
Median of constituents with a full price history over each window. Top names are limited to companies above $2B market cap.

Latest Trefis Analyses

Title
0ARTICLES

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

ASURADPPAYXPAYCPCTYWDAYMedian
NameAsure So.Automati.Paychex Paycom S.PaylocityWorkday  
Mkt Price9.60303.47119.00247.50170.27197.98184.12
Mkt Cap0.3120.342.311.39.148.526.8
Rev LTM15922,2636,6022,1411,77110,1554,372
Op Inc LTM25,9092,5886483861,220934
FCF LTM44,7562,0175714282,8441,294
FCF 3Y Avg-74,3481,8234113592,4601,117
CFO LTM245,4502,2528025333,0811,527
CFO 3Y Avg174,9542,0256244452,6871,325

Growth & Margins

ASURADPPAYXPAYCPCTYWDAYMedian
NameAsure So.Automati.Paychex Paycom S.PaylocityWorkday  
Rev Chg LTM20.6%6.5%14.0%9.2%11.0%13.3%12.2%
Rev Chg 3Y Avg9.8%6.7%9.2%11.2%14.7%14.8%10.5%
Rev Chg Q10.4%6.1%5.9%9.8%11.0%12.8%10.1%
QoQ Delta Rev Chg LTM2.4%1.4%1.4%2.3%2.5%3.1%2.3%
Op Inc Chg LTM117.4%8.0%17.5%17.7%27.0%58.6%22.3%
Op Inc Chg 3Y Avg-334.1%8.7%7.9%16.2%37.2%290.6%12.4%
Op Mgn LTM1.4%26.5%39.2%30.3%21.8%12.0%24.2%
Op Mgn 3Y Avg-6.2%26.3%39.5%30.4%19.8%8.4%23.0%
QoQ Delta Op Mgn LTM2.5%0.2%0.6%2.0%0.5%0.3%0.6%
CFO/Rev LTM15.1%24.5%34.1%37.4%30.1%30.3%30.2%
CFO/Rev 3Y Avg12.2%23.7%34.3%31.6%27.9%29.9%28.9%
FCF/Rev LTM2.4%21.4%30.5%26.7%24.2%28.0%25.4%
FCF/Rev 3Y Avg-5.8%20.8%30.9%20.7%22.5%27.3%21.6%

Valuation

ASURADPPAYXPAYCPCTYWDAYMedian
NameAsure So.Automati.Paychex Paycom S.PaylocityWorkday  
Mkt Cap0.3120.342.311.39.148.526.8
P/S1.75.46.45.35.14.85.2
P/Op Inc125.720.416.417.523.639.822.0
P/EBIT101.619.016.016.223.634.821.3
P/E-75.726.623.423.333.838.825.0
P/CFO11.522.118.814.217.115.816.4
Total Yield-1.3%5.9%8.1%4.9%3.0%2.5%4.0%
Dividend Yield0.0%2.2%3.8%0.7%0.0%0.0%0.3%
FCF Yield 3Y Avg-2.8%3.9%4.3%5.5%5.1%5.6%4.7%
D/E0.30.00.10.10.00.10.1
Net D/E0.20.00.10.1-0.00.00.0

Returns

ASURADPPAYXPAYCPCTYWDAYMedian
NameAsure So.Automati.Paychex Paycom S.PaylocityWorkday  
1M Rtn28.7%15.7%19.0%11.3%16.5%6.1%16.1%
3M Rtn10.2%11.7%0.1%14.8%12.4%16.3%12.0%
6M Rtn4.6%43.7%30.5%79.6%56.0%51.3%47.5%
12M Rtn16.5%20.3%7.7%36.0%17.1%-14.7%16.8%
3Y Rtn14.0%47.9%19.4%57.6%20.0%-9.3%19.7%
1M Excs Rtn31.5%16.4%19.8%12.1%16.5%8.9%16.4%
3M Excs Rtn11.6%13.4%1.0%16.2%14.1%11.1%12.5%
6M Excs Rtn-0.2%39.0%25.7%74.8%51.2%46.5%42.8%
12M Excs Rtn4.1%7.1%-4.5%23.9%8.6%-28.6%5.6%
3Y Excs Rtn-69.9%-32.9%-63.1%-79.0%-88.8%-88.9%-74.4%

Comparison Analyses

null

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Single Segment141120119  
Professional services, hardware and other   105
Recurring   8671
Total1411201199676


Operating Income by Segment
$ Mil20072006200520001999
Intellectual Property Licensing & other131-3  
Software & Professional Services-1-2-2  
Internet ventures   -16 
Products   -2750
Services   2 
Corporate/other    -83
Services/Other    17
Total12-0-5-41-16


Net Income by Segment
$ Mil202520242023
Single Segment-13-12-9
Total-13-12-9


Assets by Segment
$ Mil2000
Products78
Services40
Internet ventures5
Total124


Price Behavior

Price Behavior
Market Price$9.60 
Market Cap ($ Bil)0.3 
First Trading Date04/07/1992 
Distance from 52W High-5.1% 
   50 Days200 Days
DMA Price$8.10$8.46
DMA Trenddowndown
Distance from DMA18.5%13.5%
 3M1YR
Volatility69.5%54.9%
Downside Capture-49.2066.66
Upside Capture19.8677.34
Correlation (S&P 500)-23.0%8.8%
ASUR Betas & Captures as of 10/31/2026

 1M2M3M6M1Y3Y
Beta-4.83-2.01-0.75-0.190.420.72
Up Beta-3.140.271.38-0.50-0.170.40
Down Beta-11.15-9.15-8.21-2.19-0.060.59
Up Capture-22%8%115%58%82%74%
Bmk +ve Days12182862130427
Stock +ve Days8173063128373
Down Capture-394%-18%28%69%86%103%
Bmk -ve Days10253664121325
Stock -ve Days12243261116360

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ASUR
ASUR17.7%54.9%0.47-
Sector ETF (XLK)11.0%28.3%0.35-3.7%
Equity (SPY)9.5%13.6%0.418.8%
Gold (GLD)3.6%28.7%0.11-5.8%
Commodities (DBC)37.7%21.2%1.40-10.7%
Real Estate (VNQ)12.0%14.2%0.5511.1%
Bitcoin (BTCUSD)-20.8%43.3%-0.428.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ASUR
ASUR-0.3%50.0%0.17-
Sector ETF (XLK)15.9%26.4%0.5515.9%
Equity (SPY)11.3%17.3%0.4822.0%
Gold (GLD)17.5%19.1%0.740.2%
Commodities (DBC)8.0%19.6%0.291.2%
Real Estate (VNQ)1.2%18.9%-0.0519.0%
Bitcoin (BTCUSD)5.9%51.5%0.2912.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ASUR
ASUR3.6%54.4%0.28-
Sector ETF (XLK)22.4%25.3%0.8126.7%
Equity (SPY)14.9%18.0%0.7029.8%
Gold (GLD)12.0%16.5%0.592.1%
Commodities (DBC)7.6%18.1%0.339.4%
Real Estate (VNQ)5.7%20.7%0.2322.9%
Bitcoin (BTCUSD)61.3%66.2%1.0112.6%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date10152026
Short Interest: Shares Quantity0.9 Mil
Short Interest: % Change Since 93020260.6%
Average Daily Volume0.1 Mil
Days-to-Cover Short Interest9.7 days
Basic Shares Quantity28.9 Mil
Short % of Basic Shares3.2%

Earnings Returns History

Updated 11/6/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/29/202630.2%32.8% 
7/30/2026-4.1%4.1%8.4%
4/30/20261.5%1.4%6.7%
2/26/202617.8%20.5%1.9%
10/30/20259.0%0.5%-0.7%
7/31/2025-13.7%-14.8%-13.4%
5/1/20253.4%3.3%-2.1%
3/6/202512.9%-5.5%-6.7%
...
SUMMARY STATS   
# Positive997
# Negative141415
Median Positive9.0%3.3%6.7%
Median Negative-6.2%-6.9%-7.8%
Max Positive30.2%32.8%26.6%
Max Negative-20.2%-17.8%-14.0%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/29/202630.2%32.8% 
7/30/2026-4.1%4.1%8.4%
4/30/20261.5%1.4%6.7%
2/26/202617.8%20.5%1.9%
10/30/20259.0%0.5%-0.7%
7/31/2025-13.7%-14.8%-13.4%
5/1/20253.4%3.3%-2.1%
3/6/202512.9%-5.5%-6.7%
10/31/2024-14.2%-7.7%-2.3%
8/1/2024-9.9%-17.8%-14.0%
5/2/2024-11.6%-5.2%-4.3%
11/13/2023-20.2%-9.5%-8.2%
9/15/2023-8.3%-11.3%-8.5%
5/8/20238.0%-6.2%-5.2%
2/27/202318.6%26.6%26.6%
11/7/2022-0.3%1.2%25.5%
8/8/20222.7%2.5%4.8%
5/9/2022-1.2%-2.1%-2.0%
3/14/2022-1.8%-6.1%-9.8%
11/8/2021-2.0%-9.4%-10.5%
8/9/2021-0.3%-1.0%-7.8%
3/11/2021-8.5%-13.1%-12.9%
11/9/2020-3.5%-0.7%3.1%
SUMMARY STATS   
# Positive997
# Negative141415
Median Positive9.0%3.3%6.7%
Median Negative-6.2%-6.9%-7.8%
Max Positive30.2%32.8%26.6%
Max Negative-20.2%-17.8%-14.0%

SEC Filings

Expand for More
Report DateFiling DateFiling
09/30/202610/29/202610-Q
06/30/202607/30/202610-Q
03/31/202604/30/202610-Q
12/31/202502/26/202610-K
09/30/202510/30/202510-Q
06/30/202507/31/202510-Q
03/31/202505/01/202510-Q
12/31/202403/06/202510-K
09/30/202410/31/202410-Q
06/30/202408/01/202410-Q
03/31/202405/02/202410-Q
12/31/202302/26/202410-K
09/30/202311/13/202310-Q
06/30/202308/07/202310-Q
03/31/202305/08/202310-Q
12/31/202202/27/202310-K
Collapse to Preview
Report DateFiling DateFiling
09/30/202610/29/202610-Q
06/30/202607/30/202610-Q
03/31/202604/30/202610-Q
12/31/202502/26/202610-K
09/30/202510/30/202510-Q
06/30/202507/31/202510-Q
03/31/202505/01/202510-Q
12/31/202403/06/202510-K
09/30/202410/31/202410-Q
06/30/202408/01/202410-Q
03/31/202405/02/202410-Q
12/31/202302/26/202410-K
09/30/202311/13/202310-Q
06/30/202308/07/202310-Q
03/31/202305/08/202310-Q
12/31/202202/27/202310-K
09/30/202211/07/202210-Q
06/30/202208/08/202210-Q
03/31/202205/09/202210-Q
12/31/202103/14/202210-K
09/30/202111/08/202110-Q
06/30/202108/09/202110-Q
03/31/202105/10/202110-Q
12/31/202003/11/202110-K
09/30/202011/09/202010-Q
06/30/202008/10/202010-Q
03/31/202005/11/202010-Q
12/31/201903/16/202010-K

Recent Forward Guidance

Updated 11/2/2026

Latest: Q3 2026 Earnings Reported 10/29/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q4 2026 RevenueReported42.00 Mil43.00 Mil44.00 Mil10.3% Higher NewGuidance: 39.00 Mil for Q3 2026
Q4 2026 Adjusted EBITDAReported10.00 Mil11.00 Mil12.00 Mil22.2% Higher NewGuidance: 9.00 Mil for Q3 2026
2026 RevenueReported162.00 Mil163.00 Mil164.00 Mil1.2% RaisedGuidance: 161.00 Mil for 2026
2026 Adjusted EBITDAReported40.00 Mil41.00 Mil42.00 Mil   
2027 RevenueReported183.00 Mil185.00 Mil187.00 Mil14.9% Higher NewGuidance: 161.00 Mil for 2026
2027 Adjusted EBITDA MarginReported26.0%27.0%28.0% 2.5%Higher NewGuidance: 24.5% for 2026


Prior: Q2 2026 Earnings Reported 7/30/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q3 2026 RevenueReported38.00 Mil39.00 Mil40.00 Mil5.4% Higher NewGuidance: 37.00 Mil for Q2 2026
Q3 2026 Adjusted EBITDAReported8.00 Mil9.00 Mil10.00 Mil28.6% Higher NewGuidance: 7.00 Mil for Q2 2026
2026 RevenueReported159.00 Mil161.00 Mil163.00 Mil0 AffirmedGuidance: 161.00 Mil for 2026
2026 Adjusted EBITDA MarginReported24.0%24.5%25.0% 0.5%RaisedGuidance: 24.0% for 2026

Q1 2026 Earnings Reported 4/30/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q2 2026 RevenueReported36.00 Mil37.00 Mil38.00 Mil-11.9% Lower NewActual: 42.00 Mil for Q1 2026
Q2 2026 Adjusted EBITDAReported6.00 Mil7.00 Mil8.00 Mil-33.3% Lower NewActual: 10.50 Mil for Q1 2026
2026 RevenueReported159.00 Mil161.00 Mil163.00 Mil0.3% RaisedGuidance: 160.50 Mil for 2026
2026 Adjusted EBITDA MarginReported23.0%24.0%25.0% 0AffirmedGuidance: 24.0% for 2026

Q4 2025 Earnings Reported 2/26/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q1 2026 RevenueReported41.00 Mil42.00 Mil43.00 Mil7.7% Higher NewActual: 39.00 Mil for Q4 2025
Q1 2026 Adjusted EBITDAReported10.00 Mil10.50 Mil11.00 Mil-4.5% Lower NewActual: 11.00 Mil for Q4 2025
2026 RevenueReported159.00 Mil160.50 Mil162.00 Mil0.3% RaisedGuidance: 160.00 Mil for 2026
2026 Adjusted EBITDA MarginReported23.0%24.0%25.0% 0.0%AffirmedGuidance: 24.0% for 2026

Insider Activity

Updated 11/3/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Reynolds, BjornDirectSell81220268.3515,420128,788260,265Form
2Goldstein, EyalChief Revenue OfficerDirectSell31320269.0920,000181,8803,850,545Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Reynolds, BjornDirectSell81220268.3515,420128,788260,265Form
2Goldstein, EyalChief Revenue OfficerDirectSell31320269.0920,000181,8803,850,545Form
Core Cache Last Updated: 11/5/2026