Tearsheet

AppLovin (APP)


Market Price (12/24/2025): $728.0 | Market Cap: $246.5 Bil
Sector: Information Technology | Industry: Application Software

AppLovin (APP)


Market Price (12/24/2025): $728.0
Market Cap: $246.5 Bil
Sector: Information Technology
Industry: Application Software

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.


0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 86%
Trading close to highs
Dist 52W High is -0.7%, Dist 3Y High is -0.7%
Expensive valuation multiples
P/SPrice/Sales ratio is 37x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 75x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 73x, P/EPrice/Earnings or Price/(Net Income) is 87x
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 52%
  Stock price has recently run up significantly
6M Rtn6 month market price return is 108%, 12M Rtn12 month market price return is 111%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 51%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 51%, CFO LTM is 3.4 Bil, FCF LTM is 3.4 Bil
  Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 90%
3 Megatrend and thematic drivers
Megatrends include Digital Advertising, Social Media & Creator Economy, and Digital Content & Streaming. Themes include Ad-Tech Platforms, Show more.
  Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.0%
4   Short seller report
Muddy Waters Research report on 3/27/2025.
5   Key risks
APP key risks include [1] ongoing government investigations (SEC, Show more.
0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 86%
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 52%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 51%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 51%, CFO LTM is 3.4 Bil, FCF LTM is 3.4 Bil
3 Megatrend and thematic drivers
Megatrends include Digital Advertising, Social Media & Creator Economy, and Digital Content & Streaming. Themes include Ad-Tech Platforms, Show more.
4 Trading close to highs
Dist 52W High is -0.7%, Dist 3Y High is -0.7%
5 Expensive valuation multiples
P/SPrice/Sales ratio is 37x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 75x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 73x, P/EPrice/Earnings or Price/(Net Income) is 87x
6 Stock price has recently run up significantly
6M Rtn6 month market price return is 108%, 12M Rtn12 month market price return is 111%
7 Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 90%
8 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.0%
9 Short seller report
Muddy Waters Research report on 3/27/2025.
10 Key risks
APP key risks include [1] ongoing government investigations (SEC, Show more.

Valuation, Metrics & Events

APP Stock


Why The Stock Moved


Qualitative Assessment

AI Analysis | Feedback

Below are the key points explaining the approximate 52.2% movement in AppLovin (APP) stock from August 31, 2025, to December 24, 2025:

1. Exceptional Financial Performance and Q3 Earnings Beat: AppLovin reported robust financial results, notably in its third quarter of 2025, with revenue increasing 68% year-over-year and adjusted EBITDA margins reaching an impressive 82%. These strong earnings consistently surpassed analyst expectations, significantly bolstering investor confidence.

2. Strategic Transition to a Pure Ad-Tech Model: The company's strategic decision to sell its mobile gaming division enabled AppLovin to fully concentrate on its high-margin advertising technology business. This shift positioned the company as a dedicated ad-tech player, intensifying its competition with major industry players.

Show more

Stock Movement Drivers

Fundamental Drivers

The 11.9% change in APP stock from 9/23/2025 to 12/23/2025 was primarily driven by a 9.4% change in the company's Total Revenues ($ Mil).
923202512232025Change
Stock Price ($)651.18728.4511.87%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)6062.646632.509.40%
Net Income Margin (%)40.07%42.68%6.50%
P/E Multiple90.7687.12-4.01%
Shares Outstanding (Mil)338.62338.530.03%
Cumulative Contribution11.87%

LTM = Last Twelve Months as of date shown

Market Drivers

9/23/2025 to 12/23/2025
ReturnCorrelation
APP11.9% 
Market (SPY)3.7%40.8%
Sector (XLK)4.2%46.4%

Fundamental Drivers

The 108.4% change in APP stock from 6/24/2025 to 12/23/2025 was primarily driven by a 40.8% change in the company's P/E Multiple.
624202512232025Change
Stock Price ($)349.48728.45108.44%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)5514.906632.5020.27%
Net Income Margin (%)34.81%42.68%22.59%
P/E Multiple61.8687.1240.84%
Shares Outstanding (Mil)339.84338.530.38%
Cumulative Contribution108.44%

LTM = Last Twelve Months as of date shown

Market Drivers

6/24/2025 to 12/23/2025
ReturnCorrelation
APP108.4% 
Market (SPY)13.7%37.8%
Sector (XLK)18.2%43.2%

Fundamental Drivers

The 111.3% change in APP stock from 12/23/2024 to 12/23/2025 was primarily driven by a 86.4% change in the company's Total Revenues ($ Mil).
1223202412232025Change
Stock Price ($)344.82728.45111.26%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)3557.586632.5086.43%
Net Income Margin (%)32.40%42.68%31.71%
P/E Multiple100.7887.12-13.56%
Shares Outstanding (Mil)336.93338.53-0.47%
Cumulative Contribution111.25%

LTM = Last Twelve Months as of date shown

Market Drivers

12/23/2024 to 12/23/2025
ReturnCorrelation
APP111.3% 
Market (SPY)16.7%52.5%
Sector (XLK)23.2%55.9%

Fundamental Drivers

The 7302.9% change in APP stock from 12/24/2022 to 12/23/2025 was primarily driven by a 2874.9% change in the company's P/S Multiple.
1224202212232025Change
Stock Price ($)9.84728.457302.95%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)2908.226632.50128.06%
P/S Multiple1.2537.182874.88%
Shares Outstanding (Mil)369.39338.538.35%
Cumulative Contribution7251.28%

LTM = Last Twelve Months as of date shown

Market Drivers

12/24/2023 to 12/23/2025
ReturnCorrelation
APP1667.7% 
Market (SPY)48.4%47.7%
Sector (XLK)53.8%48.8%

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
APP Return��-89%278%713%127%�
Peers Return�-1%-62%46%16%52%�
S&P 500 Return16%27%-19%24%23%17%114%

Monthly Win Rates [3]
APP Win Rate�75%8%83%83%58% 
Peers Win Rate75%47%32%63%50%50% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
APP Max Drawdown��-90%-8%-4%-32% 
Peers Max Drawdown�-31%-73%-26%-34%-31% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: U, TTD, META, APPS, MGNI.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/23/2025 (YTD)

How Low Can It Go

Unique KeyEventAPPS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-91.9%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven1134.9%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven629 days464 days

Compare to ADSK, HIT, AIB, BMR, CCC

In The Past

AppLovin's stock fell -91.9% during the 2022 Inflation Shock from a high on 11/11/2021. A -91.9% loss requires a 1134.9% gain to breakeven.

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About AppLovin (APP)

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data; and MAX, an in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction. Its business clients include various advertisers, publishers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

AI Analysis | Feedback

Analogy 1: It's like **Zynga** (a mobile game publisher) combined with **Google AdMob** (a platform for app advertising and monetization).

Analogy 2: Imagine the **Google Ads** and **AdMob** of the mobile app world, but the company also owns and publishes many popular mobile games itself.

AI Analysis | Feedback

  • AppLovin Software Platform: This comprehensive suite of services empowers mobile app developers to manage user acquisition, advertising monetization, and creative development for their applications.
    • AppDiscovery: A user acquisition service that helps mobile app developers find and acquire high-value users through targeted advertising campaigns.
    • MAX: An in-app bidding monetization service that optimizes ad placements and demand sources to maximize advertising revenue for app developers.
    • SparkLabs: A creative automation service that uses AI to generate and optimize mobile ad creatives for marketing campaigns.
  • First-Party Mobile Games: A portfolio of mobile games developed and published by AppLovin, generating revenue primarily through in-app purchases and advertising.

AI Analysis | Feedback

AppLovin (symbol: APP) primarily sells its services and technology to other companies (B2B).

Based on AppLovin's public filings (e.g., their most recent 10-K report), the company explicitly states that no single customer accounted for 10% or more of its revenue in recent fiscal years. This indicates that AppLovin does not have major customers in the traditional sense, where a few entities drive a significant portion of its business. Instead, its customer base is highly diversified across numerous companies.

The companies that utilize AppLovin's platform and services primarily fall into the following categories:

  • Mobile App Developers: These are companies that create and develop mobile applications, with a significant focus on mobile games. They leverage AppLovin's tools for user acquisition (to get more people to download and use their apps), monetization (to generate revenue from their apps through advertising), and analytics to optimize their app performance and growth.
  • Mobile App Publishers: Businesses that publish and distribute mobile applications, often managing a portfolio of various apps. They use AppLovin's integrated platform to efficiently monetize their app inventory through advertising and to cross-promote their apps across different platforms.
  • Advertisers: This category often overlaps with app developers, as many developers are also advertisers seeking to promote their own apps. Other advertisers might include brands or businesses looking to reach mobile users through in-app advertising. They utilize AppLovin's extensive advertising network to acquire new users and drive engagement for their mobile products.

AI Analysis | Feedback

Major Suppliers:

  • Amazon Web Services (AWS), a subsidiary of Amazon.com, Inc. (Symbol: AMZN)

AI Analysis | Feedback

Adam Foroughi, Chief Executive Officer & Co-Founder

Adam Foroughi co-founded AppLovin in 2012. Before AppLovin, he founded two other marketing technology companies, LifeStreet Media Inc. and Social Hour Inc. He also worked as a derivatives trader. Foroughi led AppLovin through its successful initial public offering (IPO) in 2021, which valued the company at approximately $24 billion.

Todd Morgenfeld, Chief Financial Officer

Todd Morgenfeld has served as AppLovin's Chief Financial Officer since 2023. Prior to joining AppLovin, he was the CFO of Pinterest for seven years. Before Pinterest, he served as Vice President of Finance at Twitter and also held roles at Silver Lake Partners, a private equity firm, and Goldman Sachs. He holds a Master of Business Administration from Stanford University and a Bachelor of Arts in Economics from Princeton University.

Basil Shikin, Chief Technology Officer

Basil Shikin serves as the Chief Technology Officer at AppLovin. He is also a co-founder of the company. Shikin has been instrumental in building the technology and infrastructure that powers AppLovin's platform.

Victoria Valenzuela, Chief Administrative & Legal Officer

Victoria Valenzuela serves as the Chief Administrative & Legal Officer for AppLovin. She is responsible for the company's legal and administrative functions.

Katie Jansen, Chief Marketing Officer

Katie Jansen is the Chief Marketing Officer at AppLovin. She oversees the company's global marketing strategies. Prior to her role at AppLovin, Jansen held marketing leadership positions at other technology companies, including serving as Vice President of Marketing at PlayPhone.

AI Analysis | Feedback

The key risks to AppLovin's (APP) business are primarily centered around regulatory and legal challenges, intense competition in the mobile advertising sector, and its high market valuation.

  1. Regulatory Scrutiny and Legal Challenges: AppLovin is currently facing significant regulatory pressure, including an ongoing investigation by the Securities and Exchange Commission (SEC) and probes from multiple state attorneys general. These inquiries focus on the company's data collection practices, alleged violations of platform partner agreements, and accusations of utilizing unauthorized tracking methods, such as "fingerprinting," and engaging in deceptive advertising practices. Additionally, AppLovin has been a target of short-seller reports alleging manipulative tactics like "clickjacking" and "backdoor installations," which have led to securities class-action lawsuits accusing the company of securities fraud and misrepresenting its AI capabilities. The discontinuance of its "Array" product due to allegations of unauthorized app installations highlights the immediate impact of this scrutiny. These legal and regulatory headwinds pose a substantial risk of financial penalties, reputational damage, and mandated changes to AppLovin's core business model.
  2. Intense Competition: AppLovin operates in a highly competitive and rapidly evolving mobile advertising and app monetization industry. The company faces formidable competition from tech giants such as Google (AdMob, Google Ad Manager, AdSense), Meta Platforms (Meta Audience Network, Advantage+), and Apple (Apple Ads), all of whom possess vast user bases and extensive data. This fierce competition could lead to erosion of AppLovin's cost advantage and compression of its profitability. The need to continuously innovate with its AI-powered advertising engine, AXON, to optimize campaigns and adapt to privacy-first approaches, such as Apple's ATT and Google's Privacy Sandbox, adds to the competitive pressure.
  3. High Valuation and Market Volatility: AppLovin's stock currently trades at a substantial premium, with high valuation multiples, including a P/E ratio of 82.69 and a P/S ratio of 37.82 as of October 2025, and a forward P/E of 74.1x FY2025 EPS. While analysts see growth trajectory, particularly with their AI platform, as justifying the premium, this high valuation implies that the market has priced in significant future growth and performance. If the company fails to deliver anticipated results, or if its growth stalls, there is a risk of a significant stock price correction. The stock has experienced considerable volatility in the past, including a notable 14% drop following reports of the SEC investigation and a 32.3% plunge earlier in 2025 due to short-seller allegations.

AI Analysis | Feedback

The evolving and increasingly restrictive mobile platform privacy policies, exemplified by Google's ongoing implementation of its Privacy Sandbox for Android, represent a clear emerging threat. While AppLovin successfully navigated Apple's App Tracking Transparency (ATT) framework, the Privacy Sandbox is designed to significantly limit third-party tracking and targeting on Android devices. If AppLovin's technology and solutions fail to adapt effectively to these fundamental changes, or if these changes severely diminish the efficiency of mobile advertising and user acquisition methods that are central to AppLovin's business model, it could significantly impact its revenue and competitive positioning.

AI Analysis | Feedback

AppLovin (symbol: APP) primarily operates in the mobile technology sector, offering an end-to-end software platform for businesses to reach, monetize, and grow their global audiences. While historically involved in mobile games, the company is strategically divesting its mobile game development business to focus on its high-margin advertising technology platform.

The addressable markets for AppLovin's main products and services, which include its software platform for user acquisition, ad monetization, and analytics (such as AppDiscovery, MAX, and Adjust), are as follows:

  • Global In-App Advertising Market: The global in-app advertising market size was valued at approximately USD 390.5 billion in 2024 and is projected to reach USD 952 billion by 2034. Asia Pacific is noted as a dominant region in this market.
  • Global Mobile Gaming Market (a key segment for AppLovin's software platform): The global mobile gaming market size was estimated at USD 139.38 billion in 2024 and is projected to reach USD 256.19 billion by 2030. The Asia Pacific region accounts for a significant share of this market.

AppLovin's AI-driven platform (AXON) is also expanding beyond mobile gaming into broader digital advertising categories, including e-commerce and Connected TV (CTV) advertising, unlocking larger potential addressable markets:

  • U.S. Connected TV (CTV) Ad Spend: The U.S. CTV ad spend is projected to reach USD 34.3 billion in 2025.
  • Global E-commerce Market: The global e-commerce market has a footprint of USD 5.4 trillion.

AI Analysis | Feedback

AppLovin (APP) is anticipated to drive future revenue growth over the next two to three years through several key strategies:

  1. Expansion into New Advertising Verticals: AppLovin is strategically pivoting from primarily gaming-focused advertising to a broader, multi-vertical platform, with a significant emphasis on e-commerce and retail advertising. The launch of the Axon Ad Manager and a self-serve platform tailored for e-commerce and non-gaming advertisers is a pivotal move, with early results showing promising growth in advertiser spend. This diversification is expected to broaden its advertiser base and reduce dependence on the gaming sector.
  2. Advancements and Optimization of the AXON AI Platform: Continuous enhancements to AppLovin's proprietary AI-driven AXON engine are a core driver of future growth. These advancements include continuously upgraded ad delivery optimization algorithms, expanding self-learning capabilities, and the testing of generative AI for automated ad creatives to improve engagement and conversion rates.
  3. Growth of the Self-Service Platform: The successful introduction and planned full opening of AppLovin's self-service platform, Axon Ads Manager, are expected to significantly broaden the company's advertiser base. This platform, operating on a self-serve, invite-only model initially, aims to open global opportunities for advertisers of all sizes and is seen as foundational for long-term growth.
  4. International Market Expansion: AppLovin plans to focus on expanding its international footprint, particularly in non-English core markets such as Japan and South Korea. This initiative is aimed at broadening the reach of its platform and is considered a key growth focus for 2026 and beyond.
  5. Continued Strength in Mobile Gaming Advertising: While diversifying, AppLovin anticipates continued strong growth in its core mobile gaming advertising business. This sustained performance is driven by ongoing model updates and enhancements to its AXON algorithm, which contribute to improved ad targeting and efficiency for mobile game developers.

AI Analysis | Feedback

Share Repurchases

  • AppLovin's board increased its share repurchase authorization by an incremental $3.2 billion in October 2025, raising the total remaining authorization to $3.3 billion.
  • During the third quarter of 2025, AppLovin repurchased and withheld 1.3 million shares of Class A common stock for a total cost of $571 million.
  • Annual share buybacks were $981.297 million in 2024, $1.154 billion in 2023, and $338.88 million in 2022.

Share Issuance

  • AppLovin's shares outstanding declined by 4.08% in 2024 to 0.348 billion from 2023, and by 2.42% in 2023 to 0.363 billion from 2022.
  • Proceeds from the issuance of common stock upon the exercise of stock options and purchase of ESPP shares were $21.014 million for the six months ended June 30, 2025, and $28.800 million for the six months ended June 30, 2024.

Outbound Investments

  • In February 2024, AppLovin agreed to invest $50.0 million in the Series C preferred stock financing of Humans, Inc., the developer of the Flip Shop social shopping app.
  • The company announced the sale of its mobile gaming division to Tripledot Studios for $800 million, receiving half in cash and half in equity, making AppLovin a minority shareholder in Tripledot.

Capital Expenditures

  • AppLovin's capital expenditures for the latest twelve months were $4.776 million.
  • Capital expenditures averaged $2.863 million for the fiscal years ending December 2020 to 2024.
  • Capital expenditures peaked in December 2024 at $4.776 million and increased in 2023 by 541.4% to $4.246 million.

Better Bets than AppLovin (APP)

Trade Ideas

Select ideas related to APP. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ENPH_11302025_Dip_Buyer_High_CFO_Margins_ExInd_DE11302025ENPHEnphase EnergyDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
16.1%16.1%-0.9%
PD_11262025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11262025PDPagerDutyDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
12.0%12.0%0.0%
CRM_11212025_Dip_Buyer_FCFYield11212025CRMSalesforceDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
16.7%16.7%-0.1%
HUBS_11212025_Dip_Buyer_High_CFO_Margins_ExInd_DE11212025HUBSHubSpotDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
12.8%12.8%0.0%
FIVN_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FIVNFive9Dip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.8%7.8%0.0%
APP_7312024_Quality_Momentum_RoomToRun_10%07312024APPAppLovinQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
375.1%406.7%-12.9%

Recent Active Movers

More From Trefis

Peer Comparisons for AppLovin

Peers to compare with:

Financials

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
Mkt Price728.4545.2037.44664.945.2216.5041.32
Mkt Cap246.619.218.31,673.70.62.418.7
Rev LTM6,6321,8042,791189,4575257032,297
Op Inc LTM3,480-49652881,895-2386307
FCF LTM3,35839167844,84116161535
FCF 3Y Avg1,98522460045,04412164412
CFO LTM3,358414881107,57445222647
CFO 3Y Avg1,99426873185,51338215499

Growth & Margins

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
Rev Chg LTM86.4%-8.2%20.8%21.3%6.8%6.3%13.8%
Rev Chg 3Y Avg36.0%16.7%23.5%17.3%-10.9%7.7%17.0%
Rev Chg Q68.2%5.4%17.7%26.2%18.2%10.8%18.0%
QoQ Delta Rev Chg LTM9.4%1.4%4.2%6.0%4.3%2.6%4.2%
Op Mgn LTM52.5%-27.5%18.9%43.2%-4.3%12.2%15.6%
Op Mgn 3Y Avg35.7%-38.2%14.6%37.4%-5.9%-5.2%4.7%
QoQ Delta Op Mgn LTM4.1%0.4%1.2%-0.8%4.2%1.1%1.2%
CFO/Rev LTM50.6%22.9%31.6%56.8%8.6%31.7%31.6%
CFO/Rev 3Y Avg42.9%14.2%32.0%54.0%6.6%32.8%32.4%
FCF/Rev LTM50.6%21.7%24.3%23.7%3.0%22.9%23.3%
FCF/Rev 3Y Avg42.6%12.0%26.6%29.0%1.7%25.0%25.8%

Valuation

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
Mkt Cap246.619.218.31,673.70.62.418.7
P/S37.210.66.58.81.13.47.7
P/EBIT75.3-48.634.619.7-15.527.823.7
P/E87.1-44.041.628.6-7.440.734.7
P/CFO73.446.420.715.612.610.618.1
Total Yield1.1%-2.3%2.4%3.8%-13.6%2.5%1.8%
Dividend Yield0.0%0.0%0.0%0.3%0.0%0.0%0.0%
FCF Yield 3Y Avg3.9%1.8%1.8%3.6%0.1%10.0%2.7%
D/E0.00.10.00.00.70.30.1
Net D/E0.00.0-0.10.00.60.10.0

Returns

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
1M Rtn40.0%16.6%-5.6%12.0%20.3%17.2%16.9%
3M Rtn11.9%1.5%-20.1%-11.9%-4.9%-29.6%-8.4%
6M Rtn108.4%88.0%-47.9%-6.5%-5.3%-17.7%-5.9%
12M Rtn111.3%102.1%-69.2%11.2%179.1%2.0%56.7%
3Y Rtn7,302.9%63.6%-16.6%467.3%-63.0%54.5%59.0%
1M Excs Rtn35.4%11.9%-10.2%7.3%15.6%12.5%12.2%
3M Excs Rtn9.4%-2.4%-24.2%-16.6%-6.3%-31.8%-11.5%
6M Excs Rtn101.6%73.7%-59.8%-19.5%-12.8%-33.7%-16.1%
12M Excs Rtn110.8%85.3%-88.1%-5.8%180.5%-12.8%39.8%
3Y Excs Rtn7,238.7%-23.4%-98.2%381.3%-145.0%-33.2%-28.3%

Financials

Segment Financials

Revenue by Segment
$ Mil2024202320222021
Advertising1,8421,049674 
Apps1,4411,7682,119 
Business Revenue   711
Consumer Revenue   740
Total3,2832,8172,7931,451


Price Behavior

Price Behavior
Market Price$728.45 
Market Cap ($ Bil)246.6 
First Trading Date04/15/2021 
Distance from 52W High-0.7% 
   50 Days200 Days
DMA Price$622.78$453.70
DMA Trendupup
Distance from DMA17.0%60.6%
 3M1YR
Volatility62.1%79.0%
Downside Capture123.47183.19
Upside Capture155.61230.76
Correlation (SPY)40.7%52.6%
APP Betas & Captures as of 11/30/2025

 1M2M3M6M1Y3Y
Beta2.471.781.882.032.172.21
Up Beta4.994.692.923.741.962.02
Down Beta2.272.092.172.352.352.40
Up Capture136%-5%195%185%593%13555%
Bmk +ve Days12253873141426
Stock +ve Days8173467135410
Down Capture204%144%109%99%145%110%
Bmk -ve Days7162452107323
Stock -ve Days11242857112337

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
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Based On 5-Year Data
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Based On 10-Year Data
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Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity14,866,419
Short Interest: % Change Since 11152025-9.3%
Average Daily Volume3,876,985
Days-to-Cover Short Interest3.83
Basic Shares Quantity338,531,000
Short % of Basic Shares4.4%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/5/20250.7%-5.2%11.8%
8/6/202512.0%14.3%25.5%
5/7/202511.9%24.1%37.7%
2/12/202524.0%18.3%-23.0%
11/6/202446.3%68.5%138.2%
8/7/202414.2%26.0%25.9%
5/8/202414.4%13.6%10.7%
2/14/202424.8%23.3%34.7%
...
SUMMARY STATS   
# Positive141612
# Negative537
Median Positive21.7%23.5%32.3%
Median Negative-4.6%-16.9%-20.8%
Max Positive46.3%68.5%138.2%
Max Negative-14.8%-25.4%-31.5%

SEC Filings

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Report DateFiling DateFiling
93020251105202510-Q 9/30/2025
6302025806202510-Q 6/30/2025
3312025507202510-Q 3/31/2025
12312024227202510-K 12/31/2024
93020241106202410-Q 9/30/2024
6302024807202410-Q 6/30/2024
3312024508202410-Q 3/31/2024
12312023226202410-K 12/31/2023
93020231108202310-Q 9/30/2023
6302023809202310-Q 6/30/2023
3312023510202310-Q 3/31/2023
12312022228202310-K 12/31/2022
93020221110202210-Q 9/30/2022
6302022812202210-Q 6/30/2022
3312022513202210-Q 3/31/2022
12312021311202210-K 12/31/2021