Why Is Alaska Air Betting Big On California?

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ALK: Alaska Air logo
ALK
Alaska Air

Alaska Air (NYSE:ALK), through its $2.6 billion acquisition of Virgin America, is aiming big at California. Although we are yet to hear on the final date of closing the deal, a spokesperson from the airline said that the deal is on track to close by the end of this year. The deal is expected to not only add $1.5 billion to the company’s top line, but also help Alaska establish a powerful West Coast network by giving access to California’s large customer base.

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In the following note, we talk about Alaska’s big bet on the Californian market for future growth.

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1. California Is Almost Thrice The Size of Alaska’s Three Top Markets

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2. Alaska Has Huge Growth Potential In California Given Its Limited Market Share Of 7%

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3. California Is The Highest Ranking State In Terms Of GSP, Signifying Purchasing Power, and Ultimately Growth In Demand For Air Travel 

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4. Increased Access To Gates On West Coast To Make Alaska The Market Leader In LAX and SFO
051217 0512185. A Vast Network Across The West Coast To Help Compete With Peers

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See Our Complete Analysis For Alaska Air Here

Have more questions about Alaska Air (NYSE:ALK)? See the following links:

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Alaska Air Group

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