SAP (NYSE:SAP) is one of the largest enterprise software makers, which competes with other giants like Oracle (NASDAQ:ORCL), Microsoft (NASDAQ:MSFT) and IBM (NYSE:IBM). It recently revealed that it planned to focus on three key trends – mobile, big data and cloud computing – to drive sales growth in the coming years. It has been investing in mobile with the Sybase Unwired platform. It already launched mobile apps for HR professionals a couple of months ago. It also launched new mobile apps as well as a mobile app store targeted at enterprise customers.  
SAP Looks to Capitalize on Increasing Mobile Penetration in the Enterprise
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The SAP Store for Mobile Apps is built on the Sybase Unwired platform and will be available on all major smartphone platforms like Android, iOS, Windows Phone and Blackberry. It will also offer a mobile web version. The apps will be developed by SAP, as well as its partners. It has already been launch on the iPhone, and has around 50 different apps related to healthcare, CRM, retail, sales etc.
Dr. Raj Nathan, Executive Vice President, Sybase, and Head of Mobile Applications, SAP.
SAP’s strong momentum in bringing to market waves of mobile apps is driven by tremendous customer demand to unwire their enterprise. Not only does SAP see this market opportunity, we have a rapidly expanding network of partners in the mobile space that continue to grow with us. We foresee SAP partners contributing 80 percent of mobile application development in support of SAP solutions to further meet customers’ mobility needs.
SAP will be taking a 15% cut for selling these apps on its enterprise app store, giving away 85% to its partners. SAP is looking to exploit the rising penetration of mobile devices in the enterprise. It is one of the first enterprise software makers to focus on mobile apps.
We currently have a $63 Trefis price estimate for SAP, which stands nearly 10% above its current market price.Notes: