How Much Can Technology Brands Add To GameStop’s Revenues In The Next Five Years?
With physical sales of games and consoles slowing, the technology brands segment has been keeping GameStop’s growth afloat. Over the past five years, while “digital products, retail and technology brands” revenues have increased over 60%, remaining segments’ combined sales have fallen 11%. Going forward, we expect technology brand revenues, which currently contribute less than 6% to GameStop’s overall sales, to increase by more than 230% by 2020, when it’s contribution to the company’s topline could touch 20%. This rapid growth would be driven by aggressive expansion of technology brand stores, which the company deems as the way forward for its business.
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