How Does Groupon’s Gross Billings Per Customer Vary Across Regions?
Groupon (NASDAQ:GRPN) reported mixed first quarter earnings last week, with revenue beating market expectations but its net loss tripling over the prior year quarter. The company’s gross billings, revenues and profits declined in international markets, owing to its strategy to focus on the North American market and move away from certain low-margin goods businesses. In this note, we focus on Groupon’s gross billings per active customer and how it trended over the last five quarters.
In Q1 2016, the number of active customers grew by 10% y-o-y in North America while they declined by 12% in the Rest of World segment. The number of active customers currently stand at about 49.4 million, including almost 27 million in North America. Groupon’s gross billings per average active customer declined from $34.90 per year in Q4 2015 to less than $30 in Q1 2016. In terms of geographical spread, this metric declined in low single digits y-o-y for North America and by 15% and 18% in EMEA and Rest of World, respectively.
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Have more questions about Groupon? See the links below:
- How Does Groupon’s Revenue Per Gross Billings Vary Across Regions?
- What Is Groupon’s Fundamental Value Based On Expected 2016 Results?
- What Is Groupon’s Revenue And Gross Profit Breakdown In Terms Of Different Operating Segments?
- By How Much Did Groupon Revenue & EBITDA Grow In The Last Five Years?
- How Has Groupon’s Revenue Composition Changed In The Last Five Years?
- How Much Can Groupon’s Revenues Grow Over the Next Five Years?
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