What Is EMC’s Presence In The Storage Systems Market?

EMC: EMC logo

EMC (NYSE:EMC) has been the dominant player in the storage systems market in recent years. EMC’s integrated product offerings – with capabilities ranging from content management, data security, virtualization (via VMware) and extensive post-sale services – have helped it gain share in the market. EMC’s market share in the external storage systems market rose from 22.8% in 2009 to about 31.3% in 2014. Correspondingly, the revenue generated by sales of storage systems grew at a CAGR of  17% in the same period to $7.7 billion in 2013.

EMC_Share1 Subsequently, a slowdown in global expenditures on IT hardware through 2014 and 2015 led EMC’s storage product revenues to fall. Moreover, the presence of small vendors – such as flash storage startups – disrupted the industry by introducing cheaper white-box storage products. Over the last two years, customer preference has shifted to low-cost original design manufacturer (ODM) storage boxes, which has cut into the addressable market for large vendors. [1] As a result, most large vendors lost share in the storage systems market through 2014 and 2015. This trend is likely to continue over the next couple of years.EMC_Share2Have more questions about EMC? See link below:


1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to  Our Full Analysis For EMC.
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  1. Worldwide Quarterly Disk Storage Systems Tracker Q1 2015, IDC Press Release, June 2015 []