Zynga (NASDAQ:ZNGA) creates social games such as FarmVille, Farmville 2, Zynga Poker and Hit It Rich! Slots. The company provides its games for different platforms including Facebook, iPhone, Android and Google+. The company initially generated revenue primarily from in-game purchases and advertising contributed a mere 6.5% of total revenues (2011). However, its top line growth in the last five years was driven by advertising with revenue from in-game purchases declining drastically.
- How Much Can Zynga’s Revenue Grow In The Next Five Years?
- What Is Zynga’s Fundamental Value Based On Expected 2016 Results?
- What Is Zynga’s Revenue & Expenses Breakdown?
- How Has Zynga’s Revenue Composition Changed In The Last Five Years?