How Has The Advertising Income For The U.S. Media Companies Changed In The Last 5 Years?
U.S. media companies have seen advertising revenues grow at <1% annually since 2011. This can be attributed to the growth of digital video platforms, which has resulted in lower ratings for television networks and hence impacted the advertising revenues.
Notes:
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1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Viacom
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