Visa Stock: Join the Rally at a 34% Discount

Visa (V) stock might be a good buy now. Why? Because you get high margins – reflective of pricing power and cash generation capacity – for a discounted price. Companies like this generate consistent, predictable profits and cash flows, which reduce risk and allow capital to be reinvested. The market tends to reward that.

What Is Happening With V

V is up 0.4% so far this year, but is actually 34% cheaper based on its P/S (Price-to-Sales) ratio compared to 1 year ago.

Here is what’s going well for the company. Recent Q4 2025 performance highlighted strong growth in value-added services revenue, up 25%, and a 10% increase in processed transactions, indicating deeper integration into daily spending. Furthermore, pricing adjustments enacted in April and October 2025 incentivize efficient processing and data compliance, potentially enhancing effective fees. Visa’s expansion into new payment flows, including a 27% rise in Visa Direct transactions, and initiatives like quadrupled stablecoin card spend, demonstrate diversified revenue generation. Management anticipates low double-digit net revenue growth for fiscal year 2026, supported by these trends.

V Has Strong Fundamentals

• Recent Profitability: Nearly 57.6% operating cash flow margin and 66.4% operating margin LTM.
• Long-Term Profitability: About 58.9% operating cash flow margin and 66.8% operating margin last 3-year average.
• Revenue Growth: Visa saw growth of 11.3% LTM and 10.9% last 3-year average, but this is not a growth story
• Available at a Discount: At a P/S multiple of 11.4, V stock is available at a 34% discount vs. 1 year ago.

Below is a quick comparison of V fundamentals with S&P medians.

*LTM: Last Twelve Months

Don’t Expect A Slam Dunk, Though

While V stock may be a compelling investment opportunity, it’s always helpful to be aware of a stock’s history of drawdown. Stock V isn’t immune to rough patches either. It fell about 52% during the Global Financial Crisis, took a 36% hit in the Covid downturn, and dropped nearly 29% in the inflation shock of 2022. Even the 2018 correction pushed it down nearly 19%. So, while it might seem solid on paper, these dips show it can still suffer along with the broader market when things get shaky. But the risk is not limited to major market crashes. Stocks fall even when markets are good – think events like earnings, business updates, and outlook changes. Read V Dip Buyer Analyses to see how the stock has recovered from sharp dips in the past.

If you want more details, read Buy or Sell V Stock.

How We Arrived At V Stock

V piqued our interest because it meets the following criteria:

1. Greater than $10 billion in market cap
2. High CFO (cash flow from operations) margins or operating margins
3. Meaningfully declined in valuation over the past 1 year

But if V doesn’t look good enough to you, here are other stocks that also check all these boxes:

1. T-Mobile US (TMUS)
2. ServiceNow (NOW)
3. Adobe (ADBE)

Notably, a portfolio that was built starting 12/31/2016 with stocks that fulfill the criteria above would have performed as follows:

• Average 12-month forward returns of nearly 19%
• 12-month win rate (percentage of picks returning positive) of about 72%

Portfolios Win When Stock Picks Fall Short

Single stocks swing wildly but staying invested matters. A well built portfolio keeps you invested, captures upside, and softens the blows from individual stocks

The Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has a track record of comfortably outperforming its benchmark that includes all 3 – the S&P 500, S&P mid-cap, and Russell 2000 indices. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride, as evident in HQ Portfolio performance metrics.