Can AppLovin Outrun Shopify in the Next Rally?

SHOP: Shopify logo
SHOP
Shopify

Shopify surged 5.1% during the past Day. You may be tempted to buy more, or may want to reduce your exposure. But there is an entirely different perspective you might be missing. Is there a better alternative? Turns out, its peer AppLovin gives you more. AppLovin (APP) stock offers superior revenue growth across key periods, better profitability, and relatively lower valuation vs Shopify (SHOP) stock, suggesting you may be better off investing in APP

  • APP’s quarterly revenue growth was 68.2%, vs. SHOP’s 31.5%.
  • In addition, its Last 12 Months revenue growth came in at 86.4%, ahead of SHOP’s 30.2%.
  • APP leads on profitability over both periods – LTM margin of 52.5% and 3-year average of 35.7%.

These differences become even clearer when you look at the financials side by side. The table highlights how SHOP’s fundamentals stack up against those of APP on growth, margins, momentum, and valuation multiples.

Valuation & Performance Overview

  SHOP APP Preferred
     
Valuation      
P/EBIT Ratio 121.3 63.5 APP
     
Revenue Growth      
Last Quarter 31.5% 68.2% APP
Last 12 Months 30.2% 86.4% APP
Last 3 Year Average 26.8% 36.0% APP
     
Operating Margins      
Last 12 Months 15.7% 52.5% APP
Last 3 Year Average 7.6% 35.7% APP
     
Momentum      
Last 3 Year Return 264.2% 4472.8% SHOP

Note: For “Last 3 Year Return” metric, preferred stock is one with higher returns unless the returns are too high (>300%) which creates risk of sell off.
See more revenue details: SHOP Revenue Comparison | APP Revenue Comparison
See more margin details: SHOP Operating Income Comparison | APP Operating Income Comparison

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See detailed fundamentals on Buy or Sell APP Stock and Buy or Sell SHOP Stock. Below we compare market return and related metrics across years.

Historical Market Performance

  2020 2021 2022 2023 2024 2025 Total [1] Avg Best
Returns
SHOP Return 185% 22% -75% 124% 36% 47% 294%  
APP Return -89% 278% 713% 102% 593% <===
S&P 500 Return 16% 27% -19% 24% 23% 16% 111%  
Monthly Win Rates [3]
SHOP Win Rate 67% 67% 25% 67% 50% 70%   58%  
APP Win Rate 75% 8% 83% 83% 60%   52%  
S&P 500 Win Rate 58% 75% 42% 67% 75% 70%   64% <===
Max Drawdowns [4]
SHOP Max Drawdown -19% -8% -81% 0% -33% -28%   -28%  
APP Max Drawdown -90% -8% -4% -32%   -22%  
S&P 500 Max Drawdown -31% -1% -25% -1% -2% -15%   -12% <===

[1] Cumulative total returns since the beginning of 2020
[2] 2025 data is for the year up to 12/2/2025 (YTD)
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year

No matter how good the numbers, stock investment is never a smooth ride. There is a risk you must factor in. Read APP Dip Buyer Analyses and SHOP Dip Buyer Analyses to see how these stocks have fallen and recovered in the past.

Still not sure about SHOP or APP? Consider portfolio approach.

Multi Asset Portfolios Offer More Upside With Less Risk

Single markets are unpredictable but different assets react differently. A multi asset portfolio cuts downside shocks while keeping upside on the table.

The asset allocation framework of Trefis’ Boston-based, wealth management partner yielded positive returns during the 2008-09 period when the S&P lost more than 40%. Our partner’ strategy now includes Trefis High Quality Portfolio, which has a track record of comfortably outperforming its benchmark that includes all 3 – the S&P 500, S&P mid-cap, and Russell 2000 indices