How Important Is The Digital Real Estate Segment For News Corp?
News Corp’s digital real estate segment has grown in importance for the company, increasing from 4% of revenues in 2010 to 9% in 2015. Given the company’s focus on the segment, we expect its contribution to total revenues to further increase to 15% by 2020. This is largely driven by demand for digital real estate services from millennials, who account for an increasingly large proportion of home sales. Millennials generally prefer searching the internet for real estate, which presents a massive opportunity for News Corp. The tables below break down this demographic shift, and the impact we expect it to have on News Corp’s financials going forward.
Source: NAR Home Buyer and Seller Generational Trends Report 2015 & 2014 Profile of Home Buyers and Sellers
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