ServiceNow vs Gen Digital: Which Stock Could Rally?
ServiceNow fell -6.0% during the past Day. You may be tempted to buy more, or may want to reduce your exposure. But there is an entirely different perspective you might be missing. Is there a better alternative? Turns out, its peer Gen Digital gives you more. Gen Digital (GEN) stock offers superior revenue growth across key periods, better profitability, and relatively lower valuation vs ServiceNow (NOW) stock, suggesting you may be better off investing in GEN
- GEN’s quarterly revenue growth was 27.0%, vs. NOW’s 22.1%.
- In addition, its Last 12 Months revenue growth came in at 27.1%, ahead of NOW’s 21.7%.
- GEN leads on profitability over both periods – LTM margin of 43.1% and 3-year average of 38.3%.
These differences become even clearer when you look at the financials side by side. The table highlights how NOW’s fundamentals stack up against those of GEN on growth, margins, momentum, and valuation multiples.
Valuation & Performance Overview
| NOW | GEN | Preferred | |
|---|---|---|---|
| Valuation | |||
| P/EBIT Ratio | 70.4 | 7.7 | GEN |
| Revenue Growth | |||
| Last Quarter | 22.1% | 27.0% | GEN |
| Last 12 Months | 21.7% | 27.1% | GEN |
| Last 3 Year Average | 22.4% | 15.1% | NOW |
| Operating Margins | |||
| Last 12 Months | 13.4% | 43.1% | GEN |
| Last 3 Year Average | 12.1% | 38.3% | GEN |
| Momentum | |||
| Last 3 Year Return | 16.4% | 62.6% | GEN |
Note: For “Last 3 Year Return” metric, preferred stock is one with higher returns unless the returns are too high (>300%) which creates risk of sell off.
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See detailed fundamentals on Buy or Sell GEN Stock and Buy or Sell NOW Stock. Below we compare market return and related metrics across years.
Historical Market Performance
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | Avg | Best | |
|---|---|---|---|---|---|---|---|---|---|
| Returns | |||||||||
| NOW Return | 18% | -40% | 82% | 50% | -28% | -11% | 23% | ||
| GEN Return | 28% | -16% | 9% | 22% | 1% | 3% | 50% | ||
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 11% | 102% | <=== | |
| Monthly Win Rates [3] | |||||||||
| NOW Win Rate | 50% | 17% | 75% | 75% | 33% | 33% | 47% | ||
| GEN Win Rate | 58% | 42% | 67% | 75% | 58% | 50% | 58% | ||
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 67% | 65% | <=== | |
| Max Drawdowns [4] | |||||||||
| NOW Max Drawdown | -24% | -47% | -16% | -21% | -38% | -46% | -32% | ||
| GEN Max Drawdown | -17% | -34% | -34% | -18% | -21% | -34% | -26% | ||
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | -13% | <=== | |
[1] Cumulative total returns since the beginning of 2021
[2] 2026 data is for the year up to 6/2/2026 (YTD)
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
No matter how good the numbers, stock investment is never a smooth ride. There is a risk you must factor in. Read GEN Dip Buyer Analyses and NOW Dip Buyer Analyses to see how these stocks have fallen and recovered in the past.
Still not sure about NOW or GEN? Consider portfolio approach.
Portfolios Over Individual Stock Picks
Individual stocks can soar or tank, but one thing matters: staying invested. The right portfolio can help you stay invested, capture upside, and mitigate the downside associated with any individual stock.
Beating the market consistently is hard, but the Trefis High Quality (HQ) Portfolio makes it look achievable. By selecting 30 high-conviction stocks, the HQ strategy has historically outpaced the S&P 500, S&P Mid-cap, and Russell 2000. See how this curated selection delivers superior risk-adjusted returns in our detailed performance factsheet.