Would You Still Hold Southwest Airlines Stock If It Fell 30%?

-24.95%
Downside
41.72
Market
31.31
Trefis
LUV: Southwest Airlines logo
LUV
Southwest Airlines

Southwest Airlines (LUV) stock is up 28.7% in 21 trading days. The rally reflects renewed optimism around Southwest’s strategic reset and analyst upgrades, but big moves often invite a tougher question: is LUV truly resilient when markets reverse?

Before judging its downturn reslience, let’s look at where Southwest Airlines stands today.

  • Size: Southwest Airlines is a $21 Bil company with $28 Bil in revenue currently trading at $40.98.
  • Fundamentals: Last 12 month revenue growth of 0.6% and operating margin of 1.1%.
  • Liquidity: Has Debt to Equity ratio of 0.32 and Cash to Assets ratio of 0.11
  • Valuation: Southwest Airlines stock is currently trading at P/E multiple of 44.0 and P/EBIT multiple of 27.1
  • Has returned (median) 41.6% within a year following sharp dips since 2010. See LUV Dip Buy Analysis.

These metrics point to a Weak operational performance, alongside High valuation – making the stock Unattractive. For details, see Buy or Sell LUV Stock

That brings us to the key consideration for investors chasing this rally: how resilient is LUV stock if markets turn south? This is where our downturn resilience framework comes in. Suppose LUV stock falls 20-30% to $29 – can investors comfortably hold on? Turns out, the stock has fared much worse than the S&P 500 index during various economic downturns, based on (a) how much the stock fell and, (b) how quickly it recovered. Below, we dive deeper into each such downturn.

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  5. LUV Lost 12% In A Week. Past Slides Turned Into Crashes.
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2022 Inflation Shock

  • LUV stock fell 65.3% from a high of $64.10 on 6 April 2021 to $22.23 on 31 October 2023 vs. a peak-to-trough decline of 25.4% for the S&P 500.
  • The stock is yet to recover to its pre-Crisis high
  • The highest the stock has reached since then is $42.17 on 16 December 2025 , and currently trades at $40.98

  LUV S&P 500
% Change from Pre-Recession Peak -65.3% -25.4%
Time to Full Recovery Not Fully Recovered 464 days

 
2020 Covid Pandemic

  • LUV stock fell 59.2% from a high of $58.54 on 13 February 2020 to $23.87 on 15 May 2020 vs. a peak-to-trough decline of 33.9% for the S&P 500.
  • However, the stock fully recovered to its pre-Crisis peak by 24 February 2021

  LUV S&P 500
% Change from Pre-Recession Peak -59.2% -33.9%
Time to Full Recovery 285 days 148 days

 
2018 Correction

  • LUV stock fell 33.0% from a high of $66.29 on 2 January 2018 to $44.40 on 24 December 2018 vs. a peak-to-trough decline of 19.8% for the S&P 500.
  • The stock is yet to recover to its pre-Crisis high

  LUV S&P 500
% Change from Pre-Recession Peak -33.0% -19.8%
Time to Full Recovery Not Fully Recovered 120 days

 
2008 Global Financial Crisis

  • LUV stock fell 69.8% from a high of $16.60 on 8 August 2007 to $5.01 on 5 March 2009 vs. a peak-to-trough decline of 56.8% for the S&P 500.
  • However, the stock fully recovered to its pre-Crisis peak by 24 October 2013

  LUV S&P 500
% Change from Pre-Recession Peak -69.8% -56.8%
Time to Full Recovery 1,694 days 1,480 days

 
Feeling jittery about LUV stock? Consider portfolio approach.

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Stocks can jump or crash but different assets move on different cycles. A multi asset portfolio helps you stay invested while cushioning swings in equities.

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