ETSY Shares Tumbled 23%, Opportunity Or Trap?

ETSY: Etsy logo
ETSY
Etsy

Etsy stock has fallen by 22.9% in less than a month, from levels of $70.09 on 8/13/2025 to $54.06 now. Should you buy this dip? Dip buying is a viable strategy for quality stocks that have a history of recovering from dips.
 
As it turns out, Etsy passes basic quality checks. But the bad news is that it has returned (median) -1.1% in one year, and 40% as peak return following sharp dips (>30% in 30 days) historically. ETSY operates online marketplaces connecting millions of buyers and sellers, specializing in handmade, unique, musical instrument, and fashion resale products across various global platforms.

Price behaviour is one thing, but what do the fundamentals say? Read Buy or Sell ETSY Stock to see the full picture.
 
That said, if you seek upside with lower volatility than individual stocks, the Trefis High Quality portfolio presents an alternative – having outperformed the S&P 500 and generated returns exceeding 91% since its inception.
 
Historical Median Returns Post Dips
 

Period Past Median Return
1M -9.8%
3M -14.6%
6M -8.5%
12M -1.1%

 
Historical Dip-Wise Details
 
ETSY had 8 events since 1/1/2010 where the dip threshold of -30% within 30 days was triggered

  • 40% median peak return within 1 year of dip event
  • 189 days is the median time to peak return after a dip event
  • -38% median max drawdown within 1 year of dip event

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30 Day Dip ETSY Subsequent Performance
Date ETSY SPY 1Y Peak
Return
Max
Drop
# Days
to Peak
Median     -1% 40% -38% 189
9112023 -35% -2% -20% 34% -21% 99
4292022 -34% -6% 6% 59% -26% 279
1042022 -32% 2% -41% 0% -66% 0
3192020 -30% -28% 521% 606% -9% 347
9062019 -30% -1% 134% 182% -34% 334
10292015 -30% 5% 14% 45% -42% 347
8282015 -33% -6% -9% 7% -57% 24
5292015 -44% 0% -47% 31% -62% 49

 
Etsy Passes Basic Financial Quality Checks
 
Revenue growth, profitability, cash flow, and balance sheet strength need to be evaluated to reduce the risk of a dip being the sign of a deteriorating business situation.

Quality Metrics Value Quality Check
Revenue Growth (LTM) 2.4% Pass
Revenue Growth (3-Yr Avg) 5.6% Pass
Operating Cash Flow Margin (LTM) 24.3% Pass

 
Dip buying, while attractive, needs to be evaluated carefully from multiple angles. Such multi-factor analysis is exactly how we construct Trefis portfolio strategies. If you want upside with a smoother ride than an individual stock, consider the High Quality portfolio, which has outperformed the S&P, and clocked >91% returns since inception.