Is Deckers Outdoor Stock Outperforming Its Rivals?
Deckers Outdoor stock significantly underperformed over the past year, down 51% as of December 26, 2025. But how does its robust underlying business truly measure up against tech peers [HPQ, HPE, IBM, CSCO, AAPL] amid a shifting trade landscape and mixed athletic trends? A closer look reveals strong LTM revenue growth (15.5%) and healthy operating margins (23.6%), largely driven by UGG and HOKA’s brand heat. Yet, its moderate PE ratio (15.6) and free cash flow margin (17.2%) suggest efficiency improvements are key amidst ongoing supply chain pressures and valuation concerns.
- DECK’s 23.6% operating margin reflects HOKA/UGG brand strength and DTC growth, high versus peers but below AAPL’s 31.9% from high-margin services.
- DECK’s 15.5% revenue growth, propelled by HOKA/UGG demand, outpaces HPQ, HPE, IBM, CSCO, AAPL, reflecting consumer discretionary strength.
- DECK’s 50.8% stock drop reflects broader consumer discretionary slowdown and valuation concerns, underperforming peers, trading at 15.6 PE.
Here’s how Deckers Outdoor stacks up across size, valuation, and profitability versus key peers.
| DECK | HPQ | HPE | IBM | CSCO | AAPL | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 15.4 | 21.9 | 32.6 | 284.9 | 309.2 | 4,074.4 |
| Revenue ($ Bil) | 5.1 | 55.3 | 34.3 | 65.4 | 57.7 | 408.6 |
| PE Ratio | 15.6 | 8.6 | 572.7 | 36.0 | 29.9 | 41.0 |
| LTM Revenue Growth | 15.5% | 3.2% | 13.8% | 4.5% | 8.9% | 6.0% |
| LTM Operating Margin | 23.6% | 6.6% | 4.8% | 17.7% | 22.5% | 31.9% |
| LTM FCF Margin | 17.2% | 5.1% | 1.8% | 18.1% | 22.1% | 23.5% |
| 12M Market Return | -50.8% | -27.3% | 14.2% | 39.2% | 33.7% | 6.0% |
For more details on Deckers Outdoor, read Buy or Sell DECK Stock. Below we compare DECK’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
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| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| DECK | 15.5% | 16.3% | 18.2% | 15.1% | |
| HPQ | 3.2% | 3.2% | -0.3% | -14.6% | |
| HPE | 13.8% | 13.8% | 3.4% | 2.2% | |
| IBM | 4.5% | – | 1.4% | 2.2% | 5.5% |
| CSCO | 8.9% | 5.3% | -5.6% | 10.6% | |
| AAPL | 6.0% | – | 2.0% | -2.8% | 7.8% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| DECK | 23.6% | 23.6% | 21.6% | 18.0% | |
| HPQ | 6.6% | 6.6% | 7.8% | 7.9% | |
| HPE | 4.8% | 4.8% | 8.3% | 8.4% | |
| IBM | 17.7% | – | 16.1% | 15.9% | 13.5% |
| CSCO | 22.5% | 22.1% | 24.1% | 27.3% | |
| AAPL | 31.9% | – | 31.5% | 29.8% | 30.3% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| DECK | 15.6 | 32.0 | 22.8 | 20.5 | |
| HPQ | 8.6 | 12.2 | 10.6 | 8.2 | |
| HPE | 572.7 | 495.9 | 8.6 | 10.2 | |
| IBM | 36.0 | – | 33.6 | 19.9 | 77.5 |
| CSCO | 29.9 | 23.1 | 19.8 | 15.5 | |
| AAPL | 41.0 | – | 41.0 | 31.3 | 21.1 |
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