Deckers Outdoor Stock Testing Price Floor – Buy Now?
Deckers Outdoor (DECK) stock should be on your watchlist. Here is why – it is currently trading in the support zone ($113.37 – $125.31), levels from which it has bounced meaningfully before. In the last 10 years, Deckers Outdoor stock received buying interest at this level 3 times and subsequently went on to generate 63.1% in average peak returns.
| Peak Return | Days to Peak Return | |
|---|---|---|
| 10/27/2023 | 132.3% | 461 |
| 4/8/2025 | 27.0% | 35 |
| 7/15/2025 | 30.0% | 51 |
Yet, a support zone alone isn’t enough; rebounds are more likely when fundamentals, sentiment, and market conditions line up. How does that look for DECK?
Rebound highly probable due to strong fundamentals.
Deckers’ Q3 FY2026 results exceeded estimates, fueled by HOKA’s 18.5% and UGG’s 4.9% sales growth across balanced DTC and wholesale channels. The company significantly raised full-year EPS and revenue guidance, alongside announcing over $1 billion in share repurchases, reflecting strong management conviction. Analysts have positively revised price targets, pushing the average target higher. Favorable industry trends, including a growing athletic footwear market and demand for premium, comfortable products, further bolster Deckers’ position. Despite ongoing tariff considerations, the company’s financial health and brand strength indicate continued upside.
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How Do DECK Financials Look Right Now?
- Revenue Growth: 15.5% LTM and 16.3% last 3-year average.
- Cash Generation: Nearly 17.2% free cash flow margin and 23.6% operating margin LTM.
- Recent Revenue Shocks: The minimum annual revenue growth in the last 3 years for DECK was 13.1%.
- Valuation: DECK stock trades at a PE multiple of 18.0
| DECK | S&P Median | |
|---|---|---|
| Sector | Consumer Discretionary | – |
| Industry | Footwear | – |
| PE Ratio | 18.0 | 24.3 |
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| LTM* Revenue Growth | 15.5% | 6.4% |
| 3Y Average Annual Revenue Growth | 16.3% | 5.6% |
| Min Annual Revenue Growth Last 3Y | 13.1% | 0.2% |
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| LTM* Operating Margin | 23.6% | 18.8% |
| 3Y Average Operating Margin | 21.3% | 18.3% |
| LTM* Free Cash Flow Margin | 17.2% | 13.6% |
*LTM: Last Twelve Months | For more details on DECK fundamentals, read Buy or Sell DECK Stock.
And What If The Support Breaks?
Deckers brands carries risk too. It plunged 44% in the Dot-Com Bubble and 77% during the Global Financial Crisis. The 2018 correction wasn’t kind either, with a 26% drop. Covid saw a 55% dip, and the recent inflation shock caused nearly a 48% decline. Even solid companies like Deck face sharp hits when markets falter. Good fundamentals help, but they don’t make it immune.
But the risk is not limited to major market crashes. Stocks fall even when markets are in good shape – think events like earnings, business updates, outlook changes. Read DECK Dip Buyer Analyses to see how the stock has recovered from sharp dips in the past.
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