Is Booking Stock Outperforming Its Rivals?
Booking Holdings’ stock has underperformed over the past year, but how does it truly measure up against peers in the dynamic digital travel sector? A closer look reveals strong profitability, steady revenue growth, and moderate valuation support, but limited upside if specialized platforms gain more traction amidst evolving market trends.
- BKNG’s 34.5% operating margin among peers reflects its strong operational efficiency and pricing power in the online travel sector.
- BKNG’s 13.4% LTM revenue growth, outpacing peers, is driven by robust global demand and a strategic shift to higher-margin merchant revenues.
- BKNG’s 12.5% stock drop, underperforming peers, reflects investor concerns over macro risks and AI disruption despite its 25.3 PE.
Here’s how Booking stacks up across size, valuation, and profitability versus key peers.
| BKNG | EXPE | ABNB | MAR | HLT | TRIP | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 136.5 | 27.2 | 81.9 | 90.3 | 71.0 | 1.2 |
| Revenue ($ Bil) | 26.9 | 14.7 | 12.2 | 26.2 | 12.0 | 1.9 |
| PE Ratio | 25.3 | 21.0 | 32.6 | 34.7 | 48.8 | 30.5 |
| LTM Revenue Growth | 13.4% | 7.6% | 10.3% | 4.3% | 7.7% | 3.1% |
| LTM Operating Margin | 34.5% | 14.7% | 20.8% | 15.8% | 22.4% | 6.5% |
| LTM FCF Margin | 33.8% | 21.1% | 38.0% | 10.0% | 16.1% | 8.6% |
| 12M Market Return | -12.5% | 18.5% | -4.2% | 25.2% | 17.7% | -25.6% |
For more details on Booking, read Buy or Sell BKNG Stock. Below we compare BKNG’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
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| LTM | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
| BKNG | 13.4% | 13.4% | 11.1% | 25.0% |
| EXPE | 7.6% | 7.6% | 6.6% | 10.0% |
| ABNB | 10.3% | 10.3% | 11.9% | 18.1% |
| MAR | 4.3% | 4.3% | 5.8% | 14.2% |
| HLT | 7.7% | 7.7% | 9.2% | 16.7% |
| TRIP | 3.1% | 3.1% | 2.6% | 19.8% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
| BKNG | 34.5% | 34.5% | 31.8% | 27.3% |
| EXPE | 14.7% | 14.7% | 12.2% | 11.9% |
| ABNB | 20.8% | 20.8% | 23.0% | 15.3% |
| MAR | 15.8% | 15.8% | 15.3% | 16.5% |
| HLT | 22.4% | 22.4% | 21.2% | 22.1% |
| TRIP | 6.5% | 6.5% | 6.2% | 8.3% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
| BKNG | 25.3 | 32.2 | 28.4 | 29.9 |
| EXPE | 21.0 | 27.4 | 19.8 | 27.6 |
| ABNB | 32.6 | 33.1 | 31.4 | 18.1 |
| MAR | 34.7 | 32.6 | 33.4 | 22.1 |
| HLT | 48.8 | 46.5 | 39.9 | 41.8 |
| TRIP | 30.5 | 45.5 | 410.6 | 299.3 |
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