Here Are Activision Blizzard’s Key Sources of Revenue
Activision Blizzard (NASDAQ:ATVI) generates its revenues primarily from its Activision, Blizzard, and King segments, along with its distribution business. Below we share more information on these segments. We have created an interactive dashboard ~ What Are Activision Blizzard’s Key Sources of Revenue. Also, here is more Information Technology data.
Activision Revenues
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Activision segment includes console games from Activision such as Call of Duty, Destiny, and Skylanders.
- Revenues of $2.7 billion, representing 37% of the company’s total revenues in 2018.
- Added $277 million from 2015 to 2018 at a CAGR of a little under 4%.
- Revenue growth in the recent past was primarily led by the Call of Duty franchise.
- Call of Duty: Black Ops 4 units sold so far ~ 9.3 million.
- Next release for Call of Duty franchise is scheduled for Q4 2019.
- Expect revenue growth of $41 million or 1.5% in 2019 led by modest growth in Monthly active users (MAUs) and ARPU.
- MAUs ~ 49 million, and ARPU of $56 in 2018 grew at a CAGR (2015-2018) of 5%, and -1% respectively.
Blizzard Revenues
Blizzard’s portfolio of console games include franchises such as Overwatch, Diablo, World of Warcraft, and Hearthstone.
- The Blizzard segment revenues of $2.3 billion accounted for roughly 30% of the company’s total revenues in 2018.
- Added $687 million from 2015 to 2018 at a CAGR of 12%.
- The revenue growth in 2018 was led by World of Warcraft franchise.
- However, revenues will likely see a sharp decline in 2019, given that there is no release planned for World of Warcraft franchise.
- MAUs ~ 37 million, and ARPU of $62 in 2018 grew at a CAGR (2015-2018) of 20% and -4% respectively.
King Revenues
King’s casual mobile gaming portfolio includes games, such as Candy Crush, Farm Heroes, Pet Rescue, and Bubble Witch.
- King revenues of $2.1 billion accounted for a little under 30% of the company’s total revenues in 2018.
- Of late, it is benefiting from its new game ~ Candy Crush Friends.
- We expect the active user base to see growth in the coming quarters, led by the new launches in the Candy Crush franchise, and an uptick in advertising revenues.
- Monthly active users (MAUs) ~ 271 million, and ARPU of $8 in 2018 grew at a CAGR (2015-2018) of -14% and 29% respectively.
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