Helen Of Troy (HELE)


Market Price (10/1/2026): $27.11 | Market Cap: $630.7 MilSector: Consumer Staples | Industry: Household Products

Helen Of Troy (HELE)


Market Price (10/1/2026): $27.11
Market Cap: $630.7 Mil
Sector: Consumer Staples
Industry: Household Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
FCF Yield is 13%

Megatrend and thematic drivers
Megatrends include E-commerce & DTC Adoption, and Sustainable Consumption. Themes include Direct-to-Consumer Brands, and Eco-friendly Products.

Weak multi-year price returns
2Y Excs Rtn is -86%, 3Y Excs Rtn is -153%

Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%

Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 118%

Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.8%

Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 88%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -68%

Key risks
HELE key risks include [1] significant tariff exposure due to a high concentration of manufacturing in China and [2] shipping disruptions at its Tennessee distribution facility caused by automation startup issues.

0 Attractive yield
FCF Yield is 13%
1 Megatrend and thematic drivers
Megatrends include E-commerce & DTC Adoption, and Sustainable Consumption. Themes include Direct-to-Consumer Brands, and Eco-friendly Products.
2 Weak multi-year price returns
2Y Excs Rtn is -86%, 3Y Excs Rtn is -153%
3 Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%
4 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 118%
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.8%
6 Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 88%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -68%
8 Key risks
HELE key risks include [1] significant tariff exposure due to a high concentration of manufacturing in China and [2] shipping disruptions at its Tennessee distribution facility caused by automation startup issues.

HELE in ETFs

Weight = HELE's share of each fund

VTI0.00%
ITOT0.00%
IWM0.02%
FNDA0.13%
AVUV0.06%
VTWO0.02%
SCHA0.02%
DFAS0.01%
+4 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 9/1/2026

Helen Of Troy (HELE) stock has lost about 5% since 6/30/2026 because of the following key factors:

1. Persistent Margin Pressures Despite Revenue Growth.

In its fiscal Q1 2027 earnings report, released on July 8, 2026, Helen of Troy announced an 8.2% year-over-year increase in revenue to $402.1 million, surpassing analyst expectations. However, the company maintained its full-year adjusted earnings per share (EPS) outlook at $3.25-$3.75 despite raising its full-year revenue guidance to $1.759 billion-$1.831 billion. This decision highlighted ongoing margin pressures, explicitly evidenced by a 110 basis point drop in gross margin attributed to tariff costs and inflation, which likely raised investor concerns about future profitability.

2. Unprofitability and "Value Trap" Concerns.

Concerns regarding Helen of Troy's profitability and valuation intensified towards the end of the period. On September 29, 2026, reports noted the company's cash-flow-negative status and current unprofitability, resulting in the absence of a reliable P/E ratio. This situation led some analysts to caution that the stock could be a "value trap" despite an estimated intrinsic value suggesting undervaluation, contributing to a 3.5% share price decline on that day.

Show more
Updated on 9/1/2026

Helen Of Troy (HELE) stock has lost about 5% since 6/30/2026 because of the following key factors:

1. Persistent Margin Pressures Despite Revenue Growth.

In its fiscal Q1 2027 earnings report, released on July 8, 2026, Helen of Troy announced an 8.2% year-over-year increase in revenue to $402.1 million, surpassing analyst expectations. However, the company maintained its full-year adjusted earnings per share (EPS) outlook at $3.25-$3.75 despite raising its full-year revenue guidance to $1.759 billion-$1.831 billion. This decision highlighted ongoing margin pressures, explicitly evidenced by a 110 basis point drop in gross margin attributed to tariff costs and inflation, which likely raised investor concerns about future profitability.

2. Unprofitability and "Value Trap" Concerns.

Concerns regarding Helen of Troy's profitability and valuation intensified towards the end of the period. On September 29, 2026, reports noted the company's cash-flow-negative status and current unprofitability, resulting in the absence of a reliable P/E ratio. This situation led some analysts to caution that the stock could be a "value trap" despite an estimated intrinsic value suggesting undervaluation, contributing to a 3.5% share price decline on that day.

3. Challenging Macroeconomic and Market Environment.

The stock's decline also occurred amidst a challenging broader market environment. This is consistent with earlier company statements from its fiscal 2026 outlook (reported January 8, 2026), which cited pressures from a more promotional environment, consumer trade-down behavior, and general macroeconomic uncertainties impacting consumer spending, conditions that likely continued to affect sentiment throughout fiscal Q2 2027.

Show less
Holding a concentrated position? Know your true downside before the momentum shifts.
Protect Your Wealth →

Stock Movement Drivers

Fundamental Drivers

The -5.7% change in HELE stock from 6/30/2026 to 9/30/2026 was primarily driven by a -6.5% change in the company's P/S Multiple.
(LTM values as of)63020269302026Change
Stock Price ($)29.0727.41-5.7%
Change Contribution By: 
Total Revenues ($ Mil)1,7861,8171.7%
P/S Multiple0.40.4-6.5%
Shares Outstanding (Mil)2323-0.8%
Cumulative Contribution-5.7%

LTM = Last Twelve Months as of date shown

Market Drivers

6/30/2026 to 9/30/2026
ReturnCorrelation
HELE-5.7% 
Market (SPY)2.1%20.7%
Sector (XLP)-3.0%24.2%

Fundamental Drivers

The 90.1% change in HELE stock from 3/31/2026 to 9/30/2026 was primarily driven by a 90.4% change in the company's P/S Multiple.
(LTM values as of)33120269302026Change
Stock Price ($)14.4227.4190.1%
Change Contribution By: 
Total Revenues ($ Mil)1,8021,8170.8%
P/S Multiple0.20.490.4%
Shares Outstanding (Mil)2323-1.0%
Cumulative Contribution90.1%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2026 to 9/30/2026
ReturnCorrelation
HELE90.1% 
Market (SPY)17.6%16.6%
Sector (XLP)-1.0%28.6%

Fundamental Drivers

The 8.8% change in HELE stock from 9/30/2025 to 9/30/2026 was primarily driven by a 13.1% change in the company's P/S Multiple.
(LTM values as of)93020259302026Change
Stock Price ($)25.2027.418.8%
Change Contribution By: 
Total Revenues ($ Mil)1,8621,817-2.5%
P/S Multiple0.30.413.1%
Shares Outstanding (Mil)2323-1.4%
Cumulative Contribution8.8%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2025 to 9/30/2026
ReturnCorrelation
HELE8.8% 
Market (SPY)15.4%20.6%
Sector (XLP)5.0%17.9%

Fundamental Drivers

The -76.5% change in HELE stock from 9/30/2023 to 9/30/2026 was primarily driven by a -74.5% change in the company's P/S Multiple.
(LTM values as of)93020239302026Change
Stock Price ($)116.5627.41-76.5%
Change Contribution By: 
Total Revenues ($ Mil)2,0391,817-10.9%
P/S Multiple1.40.4-74.5%
Shares Outstanding (Mil)24233.4%
Cumulative Contribution-76.5%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2023 to 9/30/2026
ReturnCorrelation
HELE-76.5% 
Market (SPY)84.5%29.1%
Sector (XLP)26.2%23.1%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
HELE Return10%-55%9%-50%-64%32%-87%
Peers Return22%-26%67%-21%12%-20%6%
S&P 500 Return27%-19%24%23%16%12%104%

Monthly Win Rates [3]
HELE Win Rate58%25%50%42%50%56% 
Peers Win Rate54%46%56%38%50%46% 
S&P 500 Win Rate75%42%67%75%67%44% 

Max Drawdowns [4]
HELE Max Drawdown-22%-66%-34%-62%-74%-36% 
Peers Max Drawdown-29%-39%-36%-40%-37%-24% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: MHO, PLUS, SONO, LEG, BIOT. See HELE Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/30/2026 (YTD)

How Low Can It Go

EventHELES&P 500
2024 Yen Carry Trade Unwind
  % Loss-21.5%-7.8%
  % Gain to Breakeven27.4%8.5%
  Time to Breakeven47 days18 days
2023 SVB Regional Banking Crisis
  % Loss-24.6%-6.7%
  % Gain to Breakeven32.7%7.1%
  Time to Breakeven68 days31 days
2020 COVID-19 Crash
  % Loss-44.2%-33.7%
  % Gain to Breakeven79.2%50.9%
  Time to Breakeven112 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-12.0%-19.2%
  % Gain to Breakeven13.6%23.8%
  Time to Breakeven107 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-10.7%-12.2%
  % Gain to Breakeven12.0%13.9%
  Time to Breakeven15 days62 days
2014-2016 Oil Price Collapse
  % Loss-10.6%-6.8%
  % Gain to Breakeven11.9%7.3%
  Time to Breakeven15 days15 days

Compare to MHO, PLUS, SONO, LEG, BIOT

In The Past

Helen Of Troy's stock fell -21.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 27.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventHELES&P 500
2024 Yen Carry Trade Unwind
  % Loss-21.5%-7.8%
  % Gain to Breakeven27.4%8.5%
  Time to Breakeven47 days18 days
2023 SVB Regional Banking Crisis
  % Loss-24.6%-6.7%
  % Gain to Breakeven32.7%7.1%
  Time to Breakeven68 days31 days
2020 COVID-19 Crash
  % Loss-44.2%-33.7%
  % Gain to Breakeven79.2%50.9%
  Time to Breakeven112 days140 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-29.1%-17.9%
  % Gain to Breakeven41.0%21.8%
  Time to Breakeven121 days123 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-26.4%-15.4%
  % Gain to Breakeven35.9%18.2%
  Time to Breakeven160 days125 days
2008-2009 Global Financial Crisis
  % Loss-53.7%-53.4%
  % Gain to Breakeven115.8%114.4%
  Time to Breakeven66 days1085 days
Summer 2007 Credit Crunch
  % Loss-28.2%-8.6%
  % Gain to Breakeven39.2%9.5%
  Time to Breakeven931 days47 days

Compare to MHO, PLUS, SONO, LEG, BIOT

In The Past

Helen Of Troy's stock fell -21.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 27.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Helen Of Troy (HELE)

Helen of Troy Limited (symbol: HELE) is a global consumer products company that designs, develops, and markets a diverse portfolio of household, healthcare, and beauty items. The company operates through three primary business segments: Home & Outdoor, Health & Wellness, and Beauty. With a broad international footprint, Helen of Troy serves customers across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America, consistently focusing on acquiring and growing a collection of well-known consumer brands.

The company's product offerings are extensive. Its Home & Outdoor segment includes popular brands like OXO for food preparation tools, storage, and organization products, Hydro Flask for insulated drinkware and food containers, and Osprey for technical outdoor packs and luggage. In the Health & Wellness segment, Helen of Troy provides essential items such as thermometers, blood pressure monitors, and humidifiers under brands like Vicks, Braun, and Honeywell, alongside water filtration systems from PUR. The Beauty segment rounds out its portfolio with hair styling tools and products from Drybar, Hot Tools, and Revlon, as well as various grooming brushes and accessories.

Helen of Troy reaches a wide consumer base through an extensive network of distribution channels worldwide. Its products are sold through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty retailers, beauty supply stores, e-commerce platforms, and directly to consumers. This multi-channel approach ensures that a broad range of consumers can access its trusted brands for their everyday living needs, personal care routines, and outdoor pursuits.

AI Analysis | Feedback

Helen of Troy is like Newell Brands (which owns Rubbermaid and Coleman), operating a wide range of consumer brands from kitchenware and outdoor gear to health tech and beauty products.

Alternatively, Helen of Troy is like YETI Holdings, but significantly more diversified, also owning major brands in kitchenware (OXO), health & wellness (Vicks, Braun), and beauty appliances (Hot Tools, Revlon).

AI Analysis | Feedback

  • Home & Kitchen Gadgets: Offers a variety of food preparation tools, kitchen gadgets, storage solutions, and organization products.
  • Beverage & Hydration Products: Provides coffee makers, tea kettles, insulated water bottles, drinkware, and associated accessories.
  • Household & Cleaning Supplies: Includes household cleaning products, shower organization items, and bathroom accessories.
  • Juvenile & Nursery Products: Features feeding and drinking products, child seating, cleaning tools, and nursery accessories.
  • Outdoor & Travel Gear: Sells insulated soft coolers, technical and outdoor sports packs, travel packs, and luggage.
  • Health Monitoring Devices: Supplies personal health devices such as thermometers, blood pressure monitors, and pulse oximeters.
  • Environmental Control Systems: Manufactures air purifiers, heaters, fans, humidifiers, and water-filtration systems.
  • Hair Care & Styling Tools: Offers grooming brushes, hair styling tools, decorative hair accessories, and hair appliances.
  • Hair Care Products: Provides shampoos, liquid hair styling, treatment, and conditioning products.

AI Analysis | Feedback

Helen of Troy Limited (HELE) primarily sells its products to other companies, which then distribute or sell these products to individual consumers. Its major customers are the various retail channels and distributors through which its brands (such as OXO, Hydro Flask, PUR, Honeywell, Vicks, Drybar, Hot Tools, and Revlon) reach the market.

The company's major customers include, but are not limited to, the following types of retailers and distributors:

  • Mass Merchandisers: Large general merchandise retailers.
    • Walmart (WMT)
    • Target (TGT)
  • E-commerce Retailers: Online platforms that sell a wide range of products.
    • Amazon.com, Inc. (AMZN)
  • Warehouse Clubs: Membership-based retail warehouses.
    • Costco Wholesale Corporation (COST)
  • Drugstore Chains: Retailers primarily selling health and beauty products, along with general merchandise.
    • CVS Health Corporation (CVS)
    • Walgreens Boots Alliance, Inc. (WBA)
  • Grocery and Specialty Stores: Supermarkets and specialized retail outlets.
    • The Kroger Co. (KR)
  • Home Improvement Stores: Retailers focusing on products for home renovation and maintenance.
    • The Home Depot, Inc. (HD)
    • Lowe's Companies, Inc. (LOW)
  • Beauty Supply Retailers: Stores specializing in beauty products and tools.
    • Ulta Beauty, Inc. (ULTA)
  • Wholesalers and Distributors: Companies that purchase products in bulk from manufacturers and sell them to various retailers or businesses.

AI Analysis | Feedback

null

AI Analysis | Feedback

G. Scott Uzzell, Chief Executive Officer

G. Scott Uzzell was appointed Chief Executive Officer of Helen of Troy Limited, effective September 1, 2025. Prior to joining Helen of Troy, he served as Corporate Vice President & General Manager of Nike North America. Before his tenure at Nike, he was President & CEO of Converse, Inc. for four years. Mr. Uzzell also held the position of President of the Venturing & Emerging Brands Group at The Coca-Cola Company, where he was responsible for developing high-growth emerging brands, including Honest Tea, Body Armor, Health-Ade Kombucha, and Fairlife Milk, and managing multiple acquisitions. His career additionally includes roles at Procter & Gamble and Nabisco. He serves on the SC Johnson Company Board of Directors, the Florida A&M University Board, and the University of Chicago Booth School Advisory Board.

Brian Grass, Chief Financial Officer

Brian Grass returned to his role as Chief Financial Officer of Helen of Troy Limited, effective September 1, 2025, after serving as interim CEO. He initially joined the company in 2006 and previously served as Chief Financial Officer from 2014 until his retirement in 2021. Mr. Grass rejoined Helen of Troy in March 2023 as Senior Vice President, Assistant Chief Financial Officer, and then became interim Chief Financial Officer in April 2023. Before his appointment as CFO in 2014, he was the company's Assistant Chief Financial Officer. His earlier career included seven years in public accounting at KPMG LLP and six years in various financial leadership positions at Tenet Healthcare Corporation.

Jay Caron, Chief Supply Chain Officer

Jay Caron serves as the Chief Supply Chain Officer of Helen of Troy.

Lisa Kidd, SVP, Chief People Officer

Lisa Kidd serves as the Senior Vice President, Chief People Officer of Helen of Troy.

Tessa Judge, SVP, General Counsel

Tessa Judge serves as the Senior Vice President, General Counsel of Helen of Troy.

AI Analysis | Feedback

Helen of Troy Limited (HELE) faces several key risks to its business operations and financial performance. The most significant risks include: 1. **Weak Consumer Demand and Intense Competition:** Helen of Troy is experiencing declining revenue and sales due to a challenging consumer spending environment, inflationary pressures impacting discretionary purchases, and intense competition across its Home & Outdoor, Health & Wellness, and Beauty segments. This environment has led to shrinking revenue and net margins for the company. Retailers are also reducing inventory levels, further impacting Helen of Troy's sales. 2. **High Leverage and Financial Health Concerns:** The company is confronting issues related to high leverage, declining profitability, and weak financial indicators. Its debt-to-equity ratio has risen, and profitability metrics, such as Return on Equity (ROE) and net profit margin, have shown a downward trend. Some analyses suggest signs of financial distress and caution about potential solvency issues. 3. **Supply Chain Disruptions, Tariffs, and Operational Execution Challenges:** Helen of Troy is exposed to risks from supply chain disruptions and significant tariff uncertainty, particularly due to its historical reliance on third-party manufacturing in Asia, including China. While the company is implementing strategies like supplier diversification to mitigate tariff impacts, this transition takes time. Additionally, operational missteps, such as disruptions during automation technology integration at a new distribution center, have negatively impacted revenue and fulfillment capabilities.

AI Analysis | Feedback

  • The proliferation of agile, digitally native Direct-to-Consumer (DTC) brands across categories such as home goods, outdoor gear, and beauty products. These brands often leverage social media and direct engagement to build strong customer loyalty and capture market share, potentially bypassing traditional retail channels where Helen Of Troy's brands are primarily distributed.
  • The rapid advancement and market penetration of "smart" and Internet of Things (IoT)-enabled devices, particularly in the Health & Wellness segment. Competitors, often from tech-focused companies, are introducing connected thermometers, blood pressure monitors, air purifiers, and humidifiers that offer enhanced data tracking, app integration, and seamless inclusion into smart home ecosystems, potentially rendering traditional, non-connected products less competitive.

AI Analysis | Feedback

Helen of Troy Limited operates in diverse consumer product markets. The addressable market sizes for its main products and services are as follows:

Home & Outdoor Segment

  • Baby Products (including feeding and nursery accessories):
    • The global baby products market was estimated at approximately USD 355.94 billion in 2025, with projections to reach USD 579.52 billion by 2033.
    • The U.S. baby products market is projected to reach USD 92.9 billion in 2025 and is expected to grow to USD 156.0 billion by 2034.
    • The global baby and toddler feeding products and accessories market was estimated at USD 62.48 billion in 2024, with a projection to reach USD 101.3 billion by 2035.
    • North America accounts for approximately 40% of the global market share for baby and toddler feeding products.
  • Insulated Water Bottles, Drinkware, and Food Containers (Hydro Flask):
    • The global insulated water bottles market size is projected to be USD 4.25 billion in 2025, expected to reach USD 6.38 billion by 2033.
    • The United States insulated water bottles market size is estimated at USD 1.24 billion in 2025.
    • The global insulated bottle market is projected to grow from USD 3.78 billion in 2024 to USD 5.72 billion by 2032.
    • The global stainless insulated bottle market was valued at USD 4.38 billion in 2023 and is estimated to reach USD 9.99 billion by 2035.
  • Outdoor Gear, Travel Packs, and Luggage (Osprey):
    • The global outdoor gear market is estimated at USD 59.75 billion in 2025 and is expected to rise to USD 86.35 billion by 2034.
    • The global outdoor gear and equipment market size was valued at USD 51.61 billion in 2024 and is projected to grow to USD 78.26 billion by 2034.
    • The global travel accessories market was valued at USD 2.33 billion in 2025 and is anticipated to grow to USD 4.3 billion by 2034.
    • The U.S. camping and hiking gear market size was estimated at USD 8.61 billion in 2024 and is expected to grow to USD 11.45 billion by 2030.
    • The global hiking gear & equipment market size was estimated at USD 5.97 billion in 2024 and is projected to reach USD 9.56 billion by 2030.
  • Other Home & Outdoor Products (e.g., food preparation tools, storage containers, household cleaning tools, shower organization, bathroom accessories, coffee makers): Null

Health & Wellness Segment

  • Air Purifiers, Heaters, Fans, and Humidifiers (Honeywell, Braun, Vicks):
    • The global heating appliances market size was valued at USD 57.35 billion in 2025 and is projected to grow to USD 78.49 billion by 2034.
    • The North America heating appliances market was USD 19.95 billion in 2025.
    • The global space heater market was estimated at USD 8.2 billion in 2025 and is expected to grow to USD 16.1 billion by 2035.
  • Home Medical Devices (thermometers, blood pressure monitors, pulse oximeters, nasal aspirators): Null
  • Water Filtration Systems (PUR): Null

Beauty Segment

  • Grooming Brushes, Tools, and Decorative Hair Accessories:
    • The global hair accessories market size was valued at USD 21.01 billion in 2025 and is projected to grow to USD 39.80 billion by 2034.
    • The U.S. hair accessories market generated revenue of USD 4.56 billion in 2024 and is expected to reach USD 8.90 billion by 2033.
  • Shampoos, Liquid Hair Styling, Treatment and Conditioning Products (Drybar, Hot Tools, Revlon, Bed Head):
    • The global shampoo market size was valued at USD 38.23 billion in 2025 and is projected to grow to USD 63.79 billion by 2034.
    • The global hairstyling products market size was valued at USD 27.4 billion in 2023 and is expected to grow to USD 44.7 billion by 2032.
    • The global shampoo and hair care product market (combined) is projected to reach USD 98.7 billion by the end of 2025 and USD 137.17 billion by 2033.
    • The U.S. hair care market size was valued at USD 23.21 billion in 2025 and is projected to reach USD 32.31 billion by 2034.
  • Hair Appliances: Null

AI Analysis | Feedback

Here are the expected drivers of future revenue growth for Helen of Troy (HELE) over the next 2-3 years:
  1. Strategic Shift Towards Revenue Improvement with Enhanced Investment in Innovation, Brand Building, and Talent: Under the guidance of its new CEO, Helen of Troy is pivoting its strategy from primarily cost reduction to focusing on revenue growth. This involves increased investment in innovation, brand-building initiatives, and attracting and retaining talent to drive top-line expansion across its product portfolio.
  2. Operational Enhancements and Distribution Network Optimization through Pegasus Initiatives: The company's ongoing Pegasus initiatives are designed to fuel growth investments and provide significant operational improvements. A key part of this includes the full integration of a new state-of-the-art distribution facility by fiscal year 2025, which is anticipated to enhance efficiency, improve market penetration, and contribute to revenue and margin expansion.
  3. Targeted Brand Activation and Product Pipeline Expansion via the "Elevate for Growth" Strategic Plan: Helen of Troy's "Elevate for Growth" strategic plan for fiscal year 2025 emphasizes brand activation, pipeline improvement, and distribution expansion. This strategy aims to stimulate organic growth by strengthening existing brands like OXO and Osprey, developing new products, and extending market reach for its diverse range of consumer products.
  4. Strategic Acquisitions: The company continues to explore potential acquisition opportunities, adhering to a disciplined approach that focuses on strategic fits. Successful acquisitions of complementary brands or businesses could significantly accelerate Helen of Troy's revenue growth by expanding its market presence and product offerings.

AI Analysis | Feedback

Share Repurchases

  • In August 2021, Helen of Troy's Board of Directors authorized a new $500 million share repurchase program, which became effective on August 25, 2021, for a three-year period. This authorization replaced an existing program that had approximately $79.5 million remaining.
  • A subsequent $500 million share repurchase authorization was approved by the Board, effective August 20, 2024, for three years, replacing an existing authorization with about $245.3 million still available.

Outbound Investments

  • Helen of Troy acquired Olive & June, an innovative nail care company, for $240 million. This acquisition contributed to increased debt and interest expense, and its sales contributions were noted in fiscal year 2026.

Capital Expenditures

  • In fiscal year 2021, Helen of Troy finalized a land purchase in Gallaway, Tennessee, to construct a new distribution center, indicating a significant infrastructure investment.
  • The company incurred higher capital expenditure spending in fiscal year 2026, primarily to support supplier transitions out of China.
  • Helen of Troy's capital expenditures were approximately $38.92 million in the last 12 months (prior to March 2026), and the company is focusing on capital expenditures that support supplier diversification or dual sourcing initiatives.

Better Bets vs. Helen Of Troy (HELE)

Peer Outperformance in Household Products

HELE has trailed 83% of its 18 Household Products peers over 5Y. Among the peers that beat it are CENT, REYN and KMB. Household Products ranks 7th of 12 industries in Consumer Staples by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Household Products constituents that HELE has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
58%
of 19 industry peers · 8.8% return
3Y
6%
of 18 industry peers · -76.5% return
5Y
17%
of 18 industry peers · -87.8% return
Household Products peers with revenue growth within 4pp of HELE's that beat it on at least 2 of 3 windows, and by at least 20pp over 5Y. Growth is matched by construction, so the gap is largely a re-rating gap. The multiple column is the context for it.
Ticker Name Rev Growth 3Y Avg P/E 1Y3Y5Y 5Y Gap
HELE Helen Of Troy -3.8% -1.5x 8.8%-76.5%-87.8% —
CENT Central Garden & Pet -1.9% 14.4x 19.1%9.9%1.1% +89pp
REYN Reynolds Consumer Products -0.7% 13.2x -8.2%-6.0%-7.6% +80pp
KMB Kimberly-Clark -6.0% 16.6x -17.6%-8.8%-10.4% +77pp
CLX Clorox -3.1% 16.8x -31.2%-30.7%-41.3% +47pp
Price returns, excluding dividends. P/E shown for context only and not used for matching.
Median price return by industry across the Consumer Staples sector, ranked by 5Y. Household Products is HELE's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Consumer Staples Merchandise Retail 12 3.5%43.5%62.3% NGVC 222% · VLGEA 145% · WMT 142%
Food Retail 6 -11.1%45.2%29.1% CASY 234% · SFM 202% · KR 67%
Tobacco 6 -44.6%6.7%20.7% PM 148% · MO 116% · TPB 26%
Food Distributors 9 -2.6%32.8%9.5% CHEF 232% · USFD 154% · ANDE 125%
Soft Drinks & Non-alcoholic Beverages 12 -9.0%-16.7%1.5% COKE 409% · BRFH 124% · CCHGY 115%
Brewers 3 -15.8%-36.1%-8.7% BUD 40% · TAP -9% · SAM -68%
Household Products ← 19 1.1%-8.8%-19.6% ACU 107% · IPAR 63% · CL 27%
Agricultural Products & Services 11 -13.0%-7.5%-19.9% ADM 50% · BG 48% · ALCO 22%
Personal Care Products 4 -2.7%-8.1%-24.7% ELF 241% · PG 18% · EL -68%
Packaged Foods & Meats 47 -28.2%-35.4%-42.2% MAMA 435% · LWAY 285% · SENEA 257%
Distillers & Vintners 5 -47.4%-61.0%-78.9% STZ -42% · BF-B -56% · MGPI -79%
Drug Retail 3 -45.0%-86.5%-94.1% HITI -56% · PETS -94% · SCNX -99%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

HELEMHOPLUSSONOLEGBIOTMedian
NameHelen Of.M/I HomesePlus Sonos Leggett .Instinct. 
Mkt Price27.11135.1592.7417.71--59.92
Mkt Cap0.63.52.42.11.3-2.1
Rev LTM1,8174,2632,4541,4903,893-2,454
Op Inc LTM160445169164234-169
FCF LTM8019655125157-125
FCF 3Y Avg123199172127231-172
CFO LTM11220759147237-147
CFO 3Y Avg156208177164308-177

Growth & Margins

HELEMHOPLUSSONOLEGBIOTMedian
NameHelen Of.M/I HomesePlus Sonos Leggett .Instinct. 
Rev Chg LTM-2.5%-5.0%16.5%5.6%-8.1%--2.5%
Rev Chg 3Y Avg-3.8%0.3%4.3%-3.4%-7.5%--3.4%
Rev Chg Q8.2%-8.5%1.0%8.8%-5.5%-1.0%
QoQ Delta Rev Chg LTM1.7%-2.3%0.3%2.1%-1.5%-0.3%
Op Inc Chg LTM-13.1%-30.8%51.8%334.0%-4.5%--4.5%
Op Inc Chg 3Y Avg-13.1%-8.8%3.3%8.6%-13.1%--8.8%
Op Mgn LTM8.8%10.4%6.9%11.0%6.0%-8.8%
Op Mgn 3Y Avg10.7%13.5%5.9%1.7%5.8%-5.9%
QoQ Delta Op Mgn LTM2.8%-1.0%-0.2%1.9%0.3%-0.3%
CFO/Rev LTM6.2%4.9%2.4%9.9%6.1%-6.1%
CFO/Rev 3Y Avg8.3%4.9%8.2%10.9%7.2%-8.2%
FCF/Rev LTM4.4%4.6%2.2%8.4%4.0%-4.4%
FCF/Rev 3Y Avg6.5%4.7%8.0%8.4%5.4%-6.5%

Valuation

HELEMHOPLUSSONOLEGBIOTMedian
NameHelen Of.M/I HomesePlus Sonos Leggett .Instinct. 
Mkt Cap0.63.52.42.11.3-2.1
P/S0.30.81.01.40.3-0.8
P/Op Inc3.97.814.312.85.5-7.8
P/EBIT-2.07.813.729.53.8-7.8
P/E-1.510.919.237.05.9-10.9
P/CFO5.616.740.614.35.4-14.3
Total Yield-64.7%9.2%6.5%2.7%19.1%-6.5%
Dividend Yield0.0%0.0%1.1%0.0%2.1%-0.0%
FCF Yield 3Y Avg12.4%5.7%8.7%7.7%16.0%-8.7%
D/E1.20.30.00.01.3-0.3
Net D/E1.20.1-0.1-0.10.9-0.1

Returns

HELEMHOPLUSSONOLEGBIOTMedian
NameHelen Of.M/I HomesePlus Sonos Leggett .Instinct. 
1M Rtn-9.9%-9.2%5.4%13.5%---1.9%
3M Rtn-7.6%-13.7%13.0%32.2%-20.8%--7.6%
6M Rtn87.1%9.9%22.6%29.1%-5.6%-22.6%
12M Rtn7.6%-6.4%32.2%12.1%5.6%-7.6%
3Y Rtn-76.7%60.8%48.3%37.2%-60.4%-37.2%
1M Excs Rtn-9.5%-8.7%5.9%14.0%---1.4%
3M Excs Rtn-9.8%-15.9%10.7%29.9%-23.0%--9.8%
6M Excs Rtn71.0%-6.8%6.3%15.1%-23.2%-6.3%
12M Excs Rtn-9.3%-21.8%16.8%-0.3%-7.8%--7.8%
3Y Excs Rtn-152.5%-20.4%-30.9%-37.8%-136.2%--37.8%

Financials

Segment Financials

Revenue by Segment
$ Mil20262025202420232022
Beauty & Wellness9531,0011,0891,1571,358
Home & Outdoor833906916916866
Total1,7861,9082,0052,0732,223


Operating Income by Segment
$ Mil20262025202420232022
Home & Outdoor-270120143134135
Beauty & Wellness-5122311878138
Total-782143261212273


Assets by Segment
$ Mil20202019201820172016
Home & Outdoor723699664643 
Health & Wellness652686674679 
Beauty528264283285312
Nutritional Supplements   206219
Healthcare and Home Environment    723
Housewares    614
Total1,9041,6491,6211,8131,870


Price Behavior

Price Behavior
Market Price$27.41 
Market Cap ($ Bil)0.6 
First Trading Date03/26/1990 
Distance from 52W High-9.3% 
   50 Days200 Days
DMA Price$28.45$23.11
DMA Trendupindeterminate
Distance from DMA-3.6%18.6%
 3M1YR
Volatility54.2%60.3%
Downside Capture173.13105.13
Upside Capture115.3397.33
Correlation (SPY)20.4%20.4%
HELE Betas & Captures as of 9/30/2026

 1M2M3M6M1Y3Y
Beta0.951.141.010.800.951.11
Up Beta3.21-0.06-0.440.090.301.04
Down Beta3.332.691.712.141.551.35
Up Capture29%127%117%143%92%28%
Bmk +ve Days6162766132424
Stock +ve Days11223169124359
Down Capture93%155%158%-10%103%108%
Bmk -ve Days16263760120328
Stock -ve Days11203356126390

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HELE
HELE6.6%60.2%0.34-
Sector ETF (XLP)5.3%14.5%0.1317.8%
Equity (SPY)15.9%13.0%0.8720.5%
Gold (GLD)8.1%29.6%0.263.8%
Commodities (DBC)43.1%20.8%1.61-13.2%
Real Estate (VNQ)2.2%13.6%-0.0927.3%
Bitcoin (BTCUSD)-27.1%44.5%-0.5810.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HELE
HELE-33.3%52.7%-0.57-
Sector ETF (XLP)5.4%13.7%0.1729.0%
Equity (SPY)13.2%17.2%0.5934.9%
Gold (GLD)18.2%18.9%0.780.9%
Commodities (DBC)10.6%19.6%0.423.1%
Real Estate (VNQ)0.5%18.9%-0.0838.6%
Bitcoin (BTCUSD)13.9%52.3%0.4415.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HELE
HELE-10.0%44.6%-0.07-
Sector ETF (XLP)7.1%14.9%0.3435.3%
Equity (SPY)15.4%17.9%0.7341.0%
Gold (GLD)11.8%16.4%0.583.6%
Commodities (DBC)8.4%18.1%0.389.7%
Real Estate (VNQ)4.5%20.7%0.1840.9%
Bitcoin (BTCUSD)63.6%66.2%1.0311.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date9152026
Short Interest: Shares Quantity3.0 Mil
Short Interest: % Change Since 8312026-0.2%
Average Daily Volume0.3 Mil
Days-to-Cover Short Interest9.0 days
Basic Shares Quantity23.3 Mil
Short % of Basic Shares12.7%

Earnings Returns History

Updated 8/26/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/8/2026-10.2%-2.9%5.4%
4/23/202620.5%20.5%25.4%
1/8/2026-2.4%-9.6%-11.0%
10/9/2025-25.0%-28.5%-30.4%
7/10/2025-22.7%-27.8%-29.1%
4/24/2025-12.0%-18.3%-17.8%
1/8/2025-0.5%6.9%-5.0%
10/9/202417.9%10.3%1.6%
...
SUMMARY STATS   
# Positive787
# Negative161516
Median Positive4.5%5.8%5.6%
Median Negative-4.6%-6.0%-10.9%
Max Positive20.5%20.5%25.4%
Max Negative-27.7%-31.1%-37.8%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/8/2026-10.2%-2.9%5.4%
4/23/202620.5%20.5%25.4%
1/8/2026-2.4%-9.6%-11.0%
10/9/2025-25.0%-28.5%-30.4%
7/10/2025-22.7%-27.8%-29.1%
4/24/2025-12.0%-18.3%-17.8%
1/8/2025-0.5%6.9%-5.0%
10/9/202417.9%10.3%1.6%
7/9/2024-27.7%-31.1%-37.8%
4/24/2024-9.5%-7.5%5.6%
1/8/20244.5%4.7%-0.9%
10/4/2023-7.4%-1.7%-15.0%
7/12/2023-0.3%-0.1%0.5%
5/1/2023-5.1%-2.5%-2.4%
1/10/2023-0.2%-6.0%-5.2%
10/6/2022-4.2%-5.9%-15.2%
7/12/2022-0.9%-7.8%-5.3%
4/27/20226.0%0.1%-13.6%
1/11/2022-0.7%-0.9%-10.7%
10/13/20213.0%3.1%8.8%
5/3/20210.4%4.0%-3.9%
1/11/20212.2%9.4%9.8%
10/13/2020-0.6%-1.6%-4.2%
SUMMARY STATS   
# Positive787
# Negative161516
Median Positive4.5%5.8%5.6%
Median Negative-4.6%-6.0%-10.9%
Max Positive20.5%20.5%25.4%
Max Negative-27.7%-31.1%-37.8%

SEC Filings

Expand for More
Report DateFiling DateFiling
05/31/202607/08/202610-Q
02/28/202604/23/202610-K
11/30/202501/08/202610-Q
08/31/202510/09/202510-Q
05/31/202507/10/202510-Q
02/28/202504/24/202510-K
11/30/202401/08/202510-Q
08/31/202410/09/202410-Q
05/31/202407/09/202410-Q
02/29/202404/24/202410-K
11/30/202301/08/202410-Q
08/31/202310/04/202310-Q
05/31/202307/10/202310-Q
02/28/202304/27/202310-K
11/30/202201/06/202310-Q
08/31/202210/06/202210-Q
Collapse to Preview
Report DateFiling DateFiling
05/31/202607/08/202610-Q
02/28/202604/23/202610-K
11/30/202501/08/202610-Q
08/31/202510/09/202510-Q
05/31/202507/10/202510-Q
02/28/202504/24/202510-K
11/30/202401/08/202510-Q
08/31/202410/09/202410-Q
05/31/202407/09/202410-Q
02/29/202404/24/202410-K
11/30/202301/08/202410-Q
08/31/202310/04/202310-Q
05/31/202307/10/202310-Q
02/28/202304/27/202310-K
11/30/202201/06/202310-Q
08/31/202210/06/202210-Q
05/31/202207/08/202210-Q
02/28/202204/28/202210-K
11/30/202101/07/202210-Q
08/31/202110/08/202110-Q
05/31/202107/09/202110-Q
02/28/202104/29/202110-K
11/30/202001/08/202110-Q
08/31/202010/09/202010-Q
05/31/202007/10/202010-Q
02/29/202004/29/202010-K
11/30/201901/09/202010-Q
08/31/201910/10/201910-Q

Recent Forward Guidance

Updated 9/28/2026

Latest: Q1 2027 Earnings Reported 7/8/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2027 Operating Cash Flow (GAAP)Reported119.00 Mil124.50 Mil130.00 Mil   
2027 Consolidated Net SalesReported1.76 Bil1.79 Bil1.83 Bil0.5% RaisedGuidance: 1.79 Bil for 2027
2027 Home & Outdoor Net SalesReported859.00 Mil871.50 Mil884.00 Mil0.4% RaisedGuidance: 868.00 Mil for 2027
2027 Beauty & Wellness Net SalesReported900.00 Mil923.50 Mil947.00 Mil0.5% RaisedGuidance: 918.50 Mil for 2027
2027 Adjusted EBITDA (Non-GAAP)Reported190.00 Mil193.50 Mil197.00 Mil0 AffirmedGuidance: 193.50 Mil for 2027
2027 Net Income (GAAP)Reported85.00 Mil92.50 Mil100.00 Mil2.8% RaisedGuidance: 90.00 Mil for 2027
2027 Diluted EPS (GAAP)Reported3.573.884.180 AffirmedGuidance: 3.88 for 2027
2027 Adjusted Diluted EPS (Non-GAAP)Reported3.253.53.750 AffirmedGuidance: 3.5 for 2027
2027 Capital ExpendituresReported30.00 Mil32.00 Mil34.00 Mil6.7% RaisedGuidance: 30.00 Mil for 2027
2027 Free Cash FlowReported85.00 Mil92.50 Mil100.00 Mil0 AffirmedGuidance: 92.50 Mil for 2027


Prior: Q4 2026 Earnings Reported 4/23/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2027 RevenueReported1.75 Bil1.79 Bil1.82 Bil1.2% Higher NewGuidance: 1.77 Bil for 2026
2027 Home & Outdoor Net SalesReported854.00 Mil868.00 Mil882.00 Mil6.4% Higher NewGuidance: 815.50 Mil for 2026
2027 Beauty & Wellness Net SalesReported897.00 Mil918.50 Mil940.00 Mil-3.3% Lower NewGuidance: 950.00 Mil for 2026
2027 Adjusted EBITDAReported190.00 Mil193.50 Mil197.00 Mil   
2027 Net IncomeReported83.00 Mil90.00 Mil97.00 Mil   
2027 EPSReported3.573.884.18   
2027 Adjusted Diluted EPSReported3.253.53.750.0% Same NewGuidance: 3.5 for 2026
2027 Capital ExpendituresReported28.00 Mil30.00 Mil32.00 Mil   
2027 Free Cash FlowReported85.00 Mil92.50 Mil100.00 Mil   

Q3 2026 Earnings Reported 1/8/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 GAAP Diluted Loss Per ShareReported-36.07-35.82-35.57   
2026 RevenueReported1.76 Bil1.77 Bil1.77 Bil0.3% RaisedGuidance: 1.76 Bil for 2026
2026 Home & Outdoor Net SalesReported812.00 Mil815.50 Mil819.00 Mil   
2026 Beauty & Wellness Net SalesReported946.00 Mil950.00 Mil954.00 Mil   
2026 Interest ExpenseReported58.00 Mil58.50 Mil59.00 Mil   
2026 Adjusted Diluted EPSReported3.253.53.75-12.5% LoweredGuidance: 4 for 2026

Q2 2026 Earnings Reported 10/9/2025

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q3 2026 RevenueReported491.00 Mil501.50 Mil512.00 Mil19.4% Higher NewGuidance: 420.00 Mil for Q2 2026
Q3 2026 Adjusted Diluted EPSReported1.551.681.8219.0% Higher NewGuidance: 0.53 for Q2 2026
2026 RevenueReported1.74 Bil1.76 Bil1.78 Bil   
2026 Adjusted Diluted EPSReported3.7544.25   

Investor Activity (13F)

Updated Oct 1, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
RWWM, Inc.$16.9 Mil1.2%34ADD +85.7%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
RWWM, Inc.$16.9 Mil1.2%34ADD +85.7%13F
Active Manager
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
RWWM, Inc.$16.9 Mil1.2%34ADD +85.7%13F
Core Cache Last Updated: 9/30/2026