Tearsheet

Gold.com (GOLD)


Market Price (12/14/2025): $31.85 | Market Cap: $786.6 Mil
Sector: Financials | Industry: Diversified Capital Markets

Gold.com (GOLD)


Market Price (12/14/2025): $31.85
Market Cap: $786.6 Mil
Sector: Financials
Industry: Diversified Capital Markets

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 20%
Trading close to highs
Dist 52W High is 0.0%
 
1 Low stock price volatility
Vol 12M is 44%
Weak multi-year price returns
2Y Excs Rtn is -35%, 3Y Excs Rtn is -71%
 
2 Megatrend and thematic drivers
Megatrends include Precious Metals & Commodities. Themes include Gold Investment Platforms, and Precious Metals Trading.
  
0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 20%
1 Low stock price volatility
Vol 12M is 44%
2 Megatrend and thematic drivers
Megatrends include Precious Metals & Commodities. Themes include Gold Investment Platforms, and Precious Metals Trading.
3 Trading close to highs
Dist 52W High is 0.0%
4 Weak multi-year price returns
2Y Excs Rtn is -35%, 3Y Excs Rtn is -71%

Valuation, Metrics & Events

GOLD Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Here are the key points explaining Gold.com (symbol: GOLD)'s stock movement by 36.6% during the approximate time period from August 31, 2025, to December 14, 2025: 1. The overall gold market experienced a significant rally, reaching record highs.

Gold prices surged throughout 2025, with a notable "debasement trade" gaining momentum, leading gold to climb over 50% by October 9, 2025. By December 12, 2025, gold's price had risen 62.35% compared to the same time the previous year, hitting all-time highs in September and October 2025. This strong performance in the underlying commodity created a highly favorable environment for gold-related companies like Gold.com. 2. Federal Reserve interest rate cuts contributed to a supportive monetary policy environment.

Multiple interest rate reductions by the Federal Reserve in 2025, including in September and December, signaled an accommodative monetary policy. Lower interest rates generally decrease the opportunity cost of holding non-yielding assets such as gold, thereby boosting investor interest and demand for precious metals.

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Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
GOLD Return241%146%18%-8%-7%18%900%
Peers Return6%79%-7%25%14%46%269%
S&P 500 Return16%27%-19%24%23%16%111%

Monthly Win Rates [3]
GOLD Win Rate67%58%67%58%42%58% 
Peers Win Rate46%65%46%50%48%75% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
GOLD Max Drawdown-5%0%-19%-26%-18%-27% 
Peers Max Drawdown-46%-7%-32%-7%-12%-12% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: SIG, FCFS, EZPW, EBAY. See GOLD Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/12/2025 (YTD)

How Low Can It Go

Unique KeyEventGOLDS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-30.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven43.5%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven263 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-3.0%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven3.0%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven3 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-34.8%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven53.3%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven673 days120 days

Compare to NEM, KGC, AGI, PAAS, HL


In The Past

Gold.com's stock fell -30.3% during the 2022 Inflation Shock from a high on 4/13/2022. A -30.3% loss requires a 43.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Gold.com (GOLD)

Better Bets than Gold.com (GOLD)

Trade Ideas

Select past ideas related to GOLD. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
WU_11212025_Dip_Buyer_FCFYield11212025WUWestern UnionDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
16.5%16.5%-0.4%
COIN_11212025_Monopoly_xInd_xCD_Getting_Cheaper11212025COINCoinbase GlobalMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
11.3%11.3%0.0%
HL_11212025_Quality_Momentum_RoomToRun_10%11212025HLHecla MiningQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
40.6%40.6%0.0%
PYPL_11142025_Dip_Buyer_FCFYield11142025PYPLPayPalDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-1.8%-1.8%-7.5%
V_11142025_Monopoly_xInd_xCD_Getting_Cheaper11142025VVisaMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
5.4%5.4%-2.7%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
WU_11212025_Dip_Buyer_FCFYield11212025WUWestern UnionDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
16.5%16.5%-0.4%
COIN_11212025_Monopoly_xInd_xCD_Getting_Cheaper11212025COINCoinbase GlobalMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
11.3%11.3%0.0%
HL_11212025_Quality_Momentum_RoomToRun_10%11212025HLHecla MiningQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
40.6%40.6%0.0%
PYPL_11142025_Dip_Buyer_FCFYield11142025PYPLPayPalDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-1.8%-1.8%-7.5%
V_11142025_Monopoly_xInd_xCD_Getting_Cheaper11142025VVisaMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
5.4%5.4%-2.7%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Gold.com

Peers to compare with:

Financials

GOLDSIGFCFSEZPWEBAYMedian
NameGold.com Signet J.FirstCashEZCORP eBay  
Mkt Price31.7287.63163.9120.9885.3685.36
Mkt Cap0.63.97.21.339.43.9
Rev LTM11,9446,8213,4861,27410,4706,821
Op Inc LTM425505301492,238530
FCF LTM4635915281101,409528
FCF 3Y Avg20539436831,762436
CFO LTM4757235771491,912577
CFO 3Y Avg336784931212,244493

Growth & Margins

GOLDSIGFCFSEZPWEBAYMedian
NameGold.com Signet J.FirstCashEZCORP eBay  
Rev Chg LTM20.3%-0.4%3.9%9.7%2.7%3.9%
Rev Chg 3Y Avg14.5%-5.1%12.3%12.9%1.5%12.3%
Rev Chg Q35.6%3.1%11.7%14.3%6.1%11.7%
QoQ Delta Rev Chg LTM8.8%0.6%2.9%3.4%1.5%2.9%
Op Mgn LTM0.4%8.1%15.2%11.7%21.4%11.7%
Op Mgn 3Y Avg0.9%8.2%13.3%10.0%21.2%10.0%
QoQ Delta Op Mgn LTM-0.1%0.2%0.7%0.5%-1.0%0.2%
CFO/Rev LTM4.0%10.6%16.6%11.7%18.3%11.7%
CFO/Rev 3Y Avg0.1%9.7%14.9%10.4%22.1%10.4%
FCF/Rev LTM3.9%8.7%15.1%8.7%13.5%8.7%
FCF/Rev 3Y Avg-0.1%7.7%13.2%7.1%17.4%7.7%

Valuation

GOLDSIGFCFSEZPWEBAYMedian
NameGold.com Signet J.FirstCashEZCORP eBay  
Mkt Cap0.63.97.21.339.43.9
P/S0.10.62.01.04.01.0
P/EBIT--13.36.815.113.3
P/E86.427.022.611.719.222.6
P/CFO1.35.412.18.621.98.6
Total Yield2.7%5.0%5.4%8.6%6.5%5.4%
Dividend Yield1.5%1.3%1.0%0.0%1.3%1.3%
FCF Yield 3Y Avg--7.9%11.9%6.0%7.9%
D/E--0.40.70.20.4
Net D/E--0.30.30.10.3

Returns

GOLDSIGFCFSEZPWEBAYMedian
NameGold.com Signet J.FirstCashEZCORP eBay  
1M Rtn25.7%-14.4%4.0%20.5%1.5%4.0%
3M Rtn18.5%-3.5%12.3%23.1%-5.7%12.3%
6M Rtn45.2%15.4%26.7%59.3%11.1%26.7%
12M Rtn15.3%6.0%56.0%72.0%35.8%35.8%
3Y Rtn5.4%28.3%87.3%149.2%106.7%87.3%
1M Excs Rtn21.9%-17.0%2.0%16.9%-2.1%2.0%
3M Excs Rtn14.8%-8.1%8.6%18.3%-8.4%8.6%
6M Excs Rtn30.9%1.1%12.4%45.1%-3.2%12.4%
12M Excs Rtn1.5%-8.0%40.7%59.3%23.9%23.9%
3Y Excs Rtn-71.4%-49.8%15.2%69.3%35.9%15.2%

Financials

Segment Financials

Assets by Segment

$ Mil20252024202320222021
Wholesale Sales & Ancillary Services1,022897923874599
Direct-to-Consumer69147236933618
Secured Lending115177151145141
Eliminations of inter-segment sales   -164 
Total1,8281,5461,4431,192758


Price Behavior

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
9/11/20257.9%8.6%5.8%
5/8/2025-13.3%-8.4%-12.4%
2/7/20251.0%2.5%-3.0%
9/3/20241.0%9.6%11.9%
5/9/2024-9.1%-9.2%-13.6%
2/9/20240.5%0.8%8.2%
9/5/2023-2.3%-3.1%-20.8%
5/10/20234.0%-1.5%3.7%
...
SUMMARY STATS   
# Positive645
# Negative465
Median Positive1.5%5.5%8.2%
Median Negative-5.8%-4.2%-13.3%
Max Positive7.9%9.6%11.9%
Max Negative-13.3%-9.2%-20.8%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251107202510-Q 9/30/2025
6302025911202510-K 6/30/2025
3312025512202510-Q 3/31/2025
12312024210202510-Q 12/31/2024
93020241108202410-Q 9/30/2024
6302024913202410-K 6/30/2024
3312024509202410-Q 3/31/2024
12312023208202410-Q 12/31/2023
93020231108202310-Q 9/30/2023
6302023912202310-K 6/30/2023
3312023510202310-Q 3/31/2023
12312022208202310-Q 12/31/2022
93020221109202210-Q 9/30/2022
6302022902202210-K 6/30/2022
3312022509202210-Q 3/31/2022
12312021208202210-Q 12/31/2021