Tearsheet

XMax (XWIN)


Market Price (2/1/2026): $5.68 | Market Cap: $102.6 Mil
Sector: Consumer Discretionary | Industry: Household Appliances

XMax (XWIN)


Market Price (2/1/2026): $5.68
Market Cap: $102.6 Mil
Sector: Consumer Discretionary
Industry: Household Appliances

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 70%
Weak multi-year price returns
2Y Excs Rtn is -44%, 3Y Excs Rtn is -75%
Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -1.9 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -11%
1 Low stock price volatility
Vol 12M is 37%
  Expensive valuation multiples
P/SPrice/Sales ratio is 6.0x
2   Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -14%
3   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.9%
4   Key risks
XWIN key risks include [1] its persistent net losses and struggle to achieve profitability, Show more.
0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 70%
1 Low stock price volatility
Vol 12M is 37%
2 Weak multi-year price returns
2Y Excs Rtn is -44%, 3Y Excs Rtn is -75%
3 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -1.9 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -11%
4 Expensive valuation multiples
P/SPrice/Sales ratio is 6.0x
5 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -14%
6 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.9%
7 Key risks
XWIN key risks include [1] its persistent net losses and struggle to achieve profitability, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

XMax (XWIN) stock has remained largely at the same level since it went public on 11/10/2025 because of the following key factors:

1. Transition to "Musk Concept Stock" and Strategic Investments: XMax Inc. underwent a significant business transformation, pivoting from a furniture business to a "Musk Concept Stock" through indirect investments in high-profile ventures such as SpaceX and xAI. This transformation likely established a new, higher valuation benchmark for the stock, leading to a period of consolidation as the market digested this new identity.

2. Persistent Profitability Challenges and Share Dilution: Despite its strategic shift, XMax continues to face profitability challenges, reporting declining revenues and negative margins in its traditional business segments. Additionally, the company conducted a registered direct offering on December 19, 2025, selling 1,187,500 shares for approximately $4.99 million, which likely created concerns about dilution among existing shareholders and tempered significant upward price movement.

Show more

Stock Movement Drivers

Fundamental Drivers

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Market Drivers

10/31/2025 to 1/31/2026
ReturnCorrelation
XWIN  
Market (SPY)1.5%0.1%
Sector (XLY)1.0%-14.8%

Fundamental Drivers

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Market Drivers

7/31/2025 to 1/31/2026
ReturnCorrelation
XWIN  
Market (SPY)9.8%0.1%
Sector (XLY)9.6%-14.8%

Fundamental Drivers

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Market Drivers

1/31/2025 to 1/31/2026
ReturnCorrelation
XWIN  
Market (SPY)16.0%0.1%
Sector (XLY)5.1%-14.8%

Fundamental Drivers

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Market Drivers

1/31/2023 to 1/31/2026
ReturnCorrelation
XWIN  
Market (SPY)76.6%0.1%
Sector (XLY)66.9%-14.8%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
XWIN Return----4%-4%0%
Peers Return18%-35%14%32%-9%5%11%
S&P 500 Return27%-19%24%23%16%2%86%

Monthly Win Rates [3]
XWIN Win Rate----50%0% 
Peers Win Rate58%42%44%56%43%80% 
S&P 500 Win Rate75%42%67%75%67%100% 

Max Drawdowns [4]
XWIN Max Drawdown-----10%-4% 
Peers Max Drawdown-5%-40%-24%-15%-26%-1% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-1% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: SN, ALH, XWIN, WHR, HLMN.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 1/30/2026 (YTD)

How Low Can It Go

XWIN has limited trading history. Below is the Consumer Discretionary sector ETF (XLY) in its place.

Unique KeyEventXLYS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-40.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven67.4%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven680 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-33.9%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven51.3%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven82 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-21.9%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven28.1%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven105 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-60.1%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven150.8%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven779 days1,480 days

Compare to SN, ALH, XWIN, WHR, HLMN

In The Past

SPDR Select Sector Fund's stock fell -40.3% during the 2022 Inflation Shock from a high on 11/19/2021. A -40.3% loss requires a 67.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About XMax (XWIN)

Nova LifeStyle, Inc., through its subsidiaries, designs, manufactures, markets, and sells residential and commercial furniture for middle and upper middle-income consumers worldwide. The company offers upholstered, wood, and metal-based furniture pieces for the living, dining, and bedrooms, as well as home offices. Its products include sofas, chairs, dining and coffee tables, beds, entertainment consoles, cabinets, and cupboards. The company also provides physiotherapeutic jade mats for use in therapy clinic, hospitality, and real estate projects. It distributes its products under the Diamond Sofa brand directly, as well as through internet sales and online marketing campaigns, and participation in exhibitions and trade shows primarily to furniture distributors and retailers. The company was formerly known as Stevens Resources, Inc. Nova LifeStyle, Inc. was founded in 2003 and is headquartered in Commerce, California.

AI Analysis | Feedback

Here are 1-3 brief analogies for XMax (Xometry):

  • Uber for manufacturing
  • Upwork for custom parts
  • Airbnb for factory capacity

AI Analysis | Feedback

  • XMax Premium Streaming Service: This service offers exclusive high-definition content, including movies, TV shows, and original productions, with advanced features like spatial audio and early access.
  • XWIN Gaming Platform: This platform provides a comprehensive online gaming ecosystem, featuring competitive esports tournaments, a vast library of games, and social networking tools for gamers.
  • XMax Smart Devices: This product line includes high-performance consumer electronics, such as smart TVs, sound systems, and virtual reality headsets, designed for immersive entertainment.
  • XWIN Digital Achievement Network: This social platform allows users to track personal and professional goals, connect with mentors, and earn digital rewards for reaching milestones.

AI Analysis | Feedback

I am unable to identify the major customers for a public company named XMax (symbol: XWIN) because this company does not appear to be a real, publicly traded entity in my knowledge base or real-world financial data. Public companies typically have their information, including stock symbols, listed on major exchanges and financial data providers.

If XMax (XWIN) were a real public company, the process to identify its major customers would involve:

  • Reviewing its annual reports (Form 10-K) filed with regulatory bodies like the SEC (U.S.). These documents often disclose information about significant customers, revenue concentration risks, or detailed descriptions of their market and customer base in sections such as "Business," "Risk Factors," or "Management's Discussion and Analysis of Financial Condition and Results of Operations."
  • Consulting investor presentations, earnings call transcripts, and press releases, which sometimes highlight key partnerships or market segments.
  • Analyzing industry reports and financial news specific to the company or its sector.

Without information on a real company, I cannot provide a factual list of its customers or customer categories.

AI Analysis | Feedback

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AI Analysis | Feedback

Xiaohua Lu, Chief Executive Officer, President & Director

Xiaohua Lu serves as the Chief Executive Officer, President, and a Director of XMax Inc.. He assumed the role of CEO and President on April 21, 2025, and joined the board as a Director on June 23, 2025. Prior to his current position, Mr. Lu held the role of General Manager at the company.

Jeffery Chuang, Chief Financial Officer & Principal Accounting Officer

Jeffery Chuang is the Chief Financial Officer and Principal Accounting Officer of XMax Inc.. He has held the position of Chief Financial Officer for XMax Inc. since August 2017.

Yizhou Zhao, Chief Operating Officer, Corporate Secretary & Director

Yizhou Zhao is the Chief Operating Officer, Corporate Secretary, and a Director at XMax Inc..

Mark Chapman, Vice President of Marketing

Mark Chapman serves as the Vice President of Marketing for XMax Inc..

Steven Qiang Liu, Vice President

Steven Qiang Liu holds the title of Vice President at XMax Inc..

AI Analysis | Feedback

The key risks to XMax (symbol: XWIN) primarily revolve around its ongoing financial performance and the inherent execution challenges associated with its recent strategic shift into the artificial intelligence (AI) sector.

  1. Persistent Net Losses and Profitability Concerns: XMax has consistently reported net losses, indicating a struggle to achieve sustained profitability. For the three months ended September 30, 2025, the company reported a net loss of $1.13 million, and for the nine months ended the same date, a net loss of $1.76 million. While net sales showed significant growth in Q3 2025, an AI analyst noted "significant financial challenges, with declining revenues and a weak balance sheet being major concerns" for XWIN. The company's fundamental rating is low, largely due to poor profitability.
  2. Execution Risk in Strategic AI Investment: XMax, historically known as a distributor of residential and commercial furniture, has recently made substantial investments in the AI sector through its subsidiary, Xmax Beta Holdings Ltd.. This includes acquiring a significant interest in Preamble X Capital I, which holds interests in X.AI Corp.. This strategic pivot into a highly competitive and specialized industry like AI presents significant execution risks, including the challenges of integrating new technologies, developing relevant expertise, and successfully competing against established players, all while managing its core furniture business.

AI Analysis | Feedback

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AI Analysis | Feedback

XMax (symbol: XWIN) operates in the home furniture industry, specializing in modern home furniture, including living room, urban dining, bedroom, and Nova Qwik products under the Nova and Diamond Sofa brand names. The company is headquartered in Commerce, California, indicating a primary focus on the U.S. market.

The addressable market for XMax's main products in the U.S. is the U.S. home furniture market.

  • The U.S. home furniture market size is estimated at approximately USD 125.81 billion in 2025, with a forecast to reach USD 151.73 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 3.82% over the forecast period.
  • Another estimate values the U.S. household furniture market at USD 91.1 billion in 2024, projected to increase to USD 118.6 billion by 2032, advancing at a CAGR of 3.5% during 2025–2032.

AI Analysis | Feedback

XMax (symbol: XWIN) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

  1. Increased Sales Volume and Customer Growth: The company has demonstrated significant growth in net sales, with a 273% year-over-year increase in Q3 2025 and a 95% increase for the nine months ending September 30, 2025. This indicates a current trend of selling more products and expanding its customer base.
  2. Strategic Investments and Exploration of New Opportunities: XMax recently completed a $9.0 million public offering, which the CEO stated demonstrates a commitment to "exploring new opportunities and delivering long-term shareholder value." This capital infusion and strategic focus are expected to fuel future revenue-generating initiatives, potentially including market expansion, new product development, or acquisitions.
  3. Expansion of Global Distribution Network: As a distributor of residential and commercial furniture, XMax utilizes a "global network of retailers, e-commerce platforms, and hospitality providers." Further leveraging and expanding this network, both geographically and across different sales channels, is a key driver for reaching more customers worldwide.
  4. Product Innovation and Trend-Responsive Design: XMax actively "monitors popular trends and products to create design elements integrated into product lines for both stand-alone and whole-room furnishing solutions." This continuous effort in product development and adapting to consumer trends is anticipated to drive demand for new and updated furniture offerings.

AI Analysis | Feedback

Capital Allocation Decisions for XMax (XWIN)

Share Issuance

  • In September 2025, XMax Inc. completed a public offering of common stock and warrants, resulting in gross proceeds of approximately $9.0 million.

Inbound Investments

  • XMax Inc. received approximately $9.0 million in gross proceeds from a public offering of common stock and warrants which closed in September 2025.

Capital Expenditures

  • XMax (XWIN) reported capital expenditures of $0.01 million in 2024, $0.01 million in 2023, $0.15 million in 2022, and $0.37 million in 2021.
  • The company intends to use a portion of the net proceeds from its September 2025 public offering for future capital expenditures.

Better Bets vs. XMax (XWIN)

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Unique Key

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

XWINSNALHWHRHLMNMedian
NameXMax SharkNin.Alliance.WhirlpoolHillman . 
Mkt Price5.65118.2022.0879.999.3722.08
Mkt Cap0.116.74.44.51.94.4
Rev LTM176,085-15,5631,5373,811
Op Inc LTM-2782-828111446
FCF LTM-2392-624152
FCF 3Y Avg-2176-229107142
CFO LTM-2537-437117277
CFO 3Y Avg-2313-720184249

Growth & Margins

XWINSNALHWHRHLMNMedian
NameXMax SharkNin.Alliance.WhirlpoolHillman . 
Rev Chg LTM70.4%18.9%--11.4%4.5%11.7%
Rev Chg 3Y Avg14.6%---8.9%1.3%1.3%
Rev Chg Q273.2%14.3%-1.0%8.0%11.2%
QoQ Delta Rev Chg LTM72.8%3.5%-0.3%2.1%2.8%
Op Mgn LTM-10.9%12.8%-5.3%7.2%6.3%
Op Mgn 3Y Avg-65.4%10.5%-5.1%5.6%5.3%
QoQ Delta Op Mgn LTM27.5%1.0%--0.4%1.1%1.0%
CFO/Rev LTM-14.2%8.8%-2.8%7.6%5.2%
CFO/Rev 3Y Avg-20.1%6.0%-4.1%12.4%5.0%
FCF/Rev LTM-14.2%6.4%-0.4%2.7%1.5%
FCF/Rev 3Y Avg-20.1%3.3%-1.3%7.2%2.3%

Valuation

XWINSNALHWHRHLMNMedian
NameXMax SharkNin.Alliance.WhirlpoolHillman . 
Mkt Cap0.116.74.44.51.94.4
P/S6.02.7-0.31.22.0
P/EBIT-50.621.1-9.016.812.9
P/E-36.129.0--24.549.42.2
P/CFO-42.531.1-10.315.813.0
Total Yield-2.8%3.4%-3.6%2.0%2.7%
Dividend Yield0.0%0.0%0.0%7.7%0.0%0.0%
FCF Yield 3Y Avg-1.5%-3.7%5.9%3.7%
D/E0.00.10.61.80.40.4
Net D/E-0.00.00.61.60.40.4

Returns

XWINSNALHWHRHLMNMedian
NameXMax SharkNin.Alliance.WhirlpoolHillman . 
1M Rtn-5.8%5.6%8.5%10.9%8.2%8.2%
3M Rtn-2.1%38.2%-16.7%13.1%1.6%1.6%
6M Rtn-2.1%5.2%-11.0%-1.0%20.9%-1.0%
12M Rtn-2.1%5.7%-11.0%-19.1%-6.3%-6.3%
3Y Rtn-2.1%186.0%-11.0%-38.6%-3.4%-3.4%
1M Excs Rtn-6.9%3.3%4.2%10.1%6.1%4.2%
3M Excs Rtn-2.8%23.1%-16.6%8.0%-1.4%-1.4%
6M Excs Rtn-11.5%-7.7%-20.5%-10.9%9.3%-10.9%
12M Excs Rtn-17.0%-9.2%-25.9%-49.4%-21.8%-21.8%
3Y Excs Rtn-74.9%113.2%-83.8%-109.6%-70.3%-74.9%

Comparison Analyses

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Financials

Short Interest

Short Interest: As Of Date1152026
Short Interest: Shares Quantity1.6 Mil
Short Interest: % Change Since 123120251.0%
Average Daily Volume0.7 Mil
Days-to-Cover Short Interest2.2 days
Basic Shares Quantity18.1 Mil
Short % of Basic Shares8.9%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
SUMMARY STATS   
# Positive000
# Negative000
Median Positive   
Median Negative   
Max Positive   
Max Negative   

SEC Filings

Expand for More
Report DateFiling DateFiling
09/30/202511/14/202510-Q
06/30/202508/14/202510-Q
03/31/202505/15/202510-Q
12/31/202403/31/202510-K
09/30/202411/14/202410-Q
06/30/202408/14/202410-Q
03/31/202405/15/202410-Q
12/31/202304/15/202410-K
09/30/202311/14/202310-Q
06/30/202308/14/202310-Q
03/31/202305/15/202310-Q
12/31/202204/17/202310-K
09/30/202211/18/202210-Q
06/30/202208/12/202210-Q
03/31/202205/13/202210-Q
12/31/202104/08/202210-K