Whirlpool (WHR)
Market Price (6/14/2026): $42.54 | Market Cap: $2.5 BilSector: Consumer Discretionary | Industry: Household Appliances
Whirlpool (WHR)
Market Price (6/14/2026): $42.54Market Cap: $2.5 BilSector: Consumer DiscretionaryIndustry: Household Appliances
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 17%, Dividend Yield is 10%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 12% Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -36% Low stock price volatilityVol 12M is 47% Megatrend and thematic driversMegatrends include Sustainable Consumption, Electrification of Everything, and Smart Buildings & Proptech. Themes include Eco-friendly Products, Show more. | Weak multi-year price returns2Y Excs Rtn is -85%, 3Y Excs Rtn is -139% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 253% Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -3.6%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -7.6%, Rev Chg QQuarterly Revenue Change % is -9.6% Not cash flow generativeFCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.2% Significant short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 21% Key risksWHR key risks include [1] an unfair competitive environment created by rivals reportedly engaging in tariff evasion tactics. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 17%, Dividend Yield is 10%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 12% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -36% |
| Low stock price volatilityVol 12M is 47% |
| Megatrend and thematic driversMegatrends include Sustainable Consumption, Electrification of Everything, and Smart Buildings & Proptech. Themes include Eco-friendly Products, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -85%, 3Y Excs Rtn is -139% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 253% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -3.6%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -7.6%, Rev Chg QQuarterly Revenue Change % is -9.6% |
| Not cash flow generativeFCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.2% |
| Significant short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 21% |
| Key risksWHR key risks include [1] an unfair competitive environment created by rivals reportedly engaging in tariff evasion tactics. |
Qualitative Assessment
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Updated on 6/1/2026
Whirlpool (WHR) stock has lost about 35% since 2/28/2026 because of the following key factors:
1. Significant Q1 2026 Earnings Miss and Severely Lowered Full-Year Guidance.
Whirlpool reported a Q1 2026 diluted earnings per share (EPS) of -$0.56, significantly missing analysts' consensus estimates ranging from $0.38 to $0.59. Quarterly revenue of $3.27 billion also fell short of expectations of $3.44 billion, representing a 9.6% year-over-year decline. Following these disappointing results, management drastically cut its full-year 2026 adjusted EPS guidance from a previous range of approximately $6.00-$7.00 to $3.00-$3.50, a reduction of 36% to 50%. This news led to a sharp stock decline, with shares plummeting roughly 20% in premarket trading on May 7, 2026.
2. Deteriorating Macroeconomic Conditions and Weak Consumer Demand.
The U.S. consumer sentiment plunged to record lows in late February and March 2026, driven by persistent inflation, geopolitical turmoil (specifically citing the Iran war), and energy price shocks. This created what the company described as "recession-level industry demand". Whirlpool's management characterized demand as the worst since the financial crisis. Overall industry demand for appliances fell by 7.4% in Q1 2026, with discretionary sales in North America decreasing by 15% as consumers deferred large purchases due to economic uncertainty. The housing market remained sluggish despite interest rate cuts in 2024 and 2025, further impacting sales of major appliances.
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Whirlpool (WHR) stock has lost about 35% since 2/28/2026 because of the following key factors:
1. Significant Q1 2026 Earnings Miss and Severely Lowered Full-Year Guidance.
Whirlpool reported a Q1 2026 diluted earnings per share (EPS) of -$0.56, significantly missing analysts' consensus estimates ranging from $0.38 to $0.59. Quarterly revenue of $3.27 billion also fell short of expectations of $3.44 billion, representing a 9.6% year-over-year decline. Following these disappointing results, management drastically cut its full-year 2026 adjusted EPS guidance from a previous range of approximately $6.00-$7.00 to $3.00-$3.50, a reduction of 36% to 50%. This news led to a sharp stock decline, with shares plummeting roughly 20% in premarket trading on May 7, 2026.
2. Deteriorating Macroeconomic Conditions and Weak Consumer Demand.
The U.S. consumer sentiment plunged to record lows in late February and March 2026, driven by persistent inflation, geopolitical turmoil (specifically citing the Iran war), and energy price shocks. This created what the company described as "recession-level industry demand". Whirlpool's management characterized demand as the worst since the financial crisis. Overall industry demand for appliances fell by 7.4% in Q1 2026, with discretionary sales in North America decreasing by 15% as consumers deferred large purchases due to economic uncertainty. The housing market remained sluggish despite interest rate cuts in 2024 and 2025, further impacting sales of major appliances.
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Stock Movement Drivers
Fundamental Drivers
The -37.3% change in WHR stock from 2/28/2026 to 6/13/2026 was primarily driven by a -47.1% change in the company's Net Income Margin (%).| (LTM values as of) | 2282026 | 6132026 | Change |
|---|---|---|---|
| Stock Price ($) | 68.43 | 42.89 | -37.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 15,525 | 15,177 | -2.2% |
| Net Income Margin (%) | 2.0% | 1.1% | -47.1% |
| P/E Multiple | 12.2 | 15.6 | 28.3% |
| Shares Outstanding (Mil) | 56 | 60 | -5.5% |
| Cumulative Contribution | -37.3% |
Market Drivers
2/28/2026 to 6/13/2026| Return | Correlation | |
|---|---|---|
| WHR | -37.3% | |
| Market (SPY) | 8.4% | 45.5% |
| Sector (XLY) | -0.0% | 52.7% |
Fundamental Drivers
The -43.8% change in WHR stock from 11/30/2025 to 6/13/2026 was primarily driven by a -38.8% change in the company's P/S Multiple.| (LTM values as of) | 11302025 | 6132026 | Change |
|---|---|---|---|
| Stock Price ($) | 76.34 | 42.89 | -43.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 15,563 | 15,177 | -2.5% |
| P/S Multiple | 0.3 | 0.2 | -38.8% |
| Shares Outstanding (Mil) | 56 | 60 | -5.9% |
| Cumulative Contribution | -43.8% |
Market Drivers
11/30/2025 to 6/13/2026| Return | Correlation | |
|---|---|---|
| WHR | -43.8% | |
| Market (SPY) | 9.2% | 29.4% |
| Sector (XLY) | -1.0% | 38.2% |
Fundamental Drivers
The -43.1% change in WHR stock from 5/31/2025 to 6/13/2026 was primarily driven by a -97.4% change in the company's P/E Multiple.| (LTM values as of) | 5312025 | 6132026 | Change |
|---|---|---|---|
| Stock Price ($) | 75.36 | 42.89 | -43.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 15,739 | 15,177 | -3.6% |
| Net Income Margin (%) | 0.0% | 1.1% | 2329.6% |
| P/E Multiple | 598.6 | 15.6 | -97.4% |
| Shares Outstanding (Mil) | 56 | 60 | -6.7% |
| Cumulative Contribution | -43.1% |
Market Drivers
5/31/2025 to 6/13/2026| Return | Correlation | |
|---|---|---|
| WHR | -43.1% | |
| Market (SPY) | 27.3% | 31.2% |
| Sector (XLY) | 9.9% | 39.6% |
Fundamental Drivers
The -60.7% change in WHR stock from 5/31/2023 to 6/13/2026 was primarily driven by a -45.2% change in the company's P/S Multiple.| (LTM values as of) | 5312023 | 6132026 | Change |
|---|---|---|---|
| Stock Price ($) | 109.09 | 42.89 | -60.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 19,453 | 15,177 | -22.0% |
| P/S Multiple | 0.3 | 0.2 | -45.2% |
| Shares Outstanding (Mil) | 55 | 60 | -8.1% |
| Cumulative Contribution | -60.7% |
Market Drivers
5/31/2023 to 6/13/2026| Return | Correlation | |
|---|---|---|
| WHR | -60.7% | |
| Market (SPY) | 84.5% | 37.1% |
| Sector (XLY) | 57.6% | 43.5% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| WHR Return | 33% | -37% | -9% | 1% | -33% | -40% | -69% |
| Peers Return | 34% | -36% | 28% | 13% | -21% | 8% | 5% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 8% | 97% |
Monthly Win Rates [3] | |||||||
| WHR Win Rate | 83% | 42% | 42% | 50% | 33% | 33% | |
| Peers Win Rate | 67% | 35% | 58% | 54% | 48% | 54% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| WHR Max Drawdown | -21% | -44% | -35% | -29% | -48% | -57% | |
| Peers Max Drawdown | -19% | -50% | -29% | -22% | -39% | -28% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: AOS, PNR, NWL, SPB. See WHR Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/12/2026 (YTD)
How Low Can It Go
| Event | WHR | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -27.3% | -18.8% |
| % Gain to Breakeven | 37.6% | 23.1% |
| Time to Breakeven | 61 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -12.3% | -7.8% |
| % Gain to Breakeven | 14.0% | 8.5% |
| Time to Breakeven | 19 days | 18 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -29.3% | -9.5% |
| % Gain to Breakeven | 41.5% | 10.5% |
| Time to Breakeven | 458 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -13.5% | -6.7% |
| % Gain to Breakeven | 15.6% | 7.1% |
| Time to Breakeven | 76 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -56.0% | -33.7% |
| % Gain to Breakeven | 127.2% | 50.9% |
| Time to Breakeven | 115 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -10.2% | -19.2% |
| % Gain to Breakeven | 11.3% | 23.8% |
| Time to Breakeven | 14 days | 105 days |
In The Past
Whirlpool's stock fell -27.3% during the 2025 US Tariff Shock. Such a loss loss requires a 37.6% gain to breakeven.
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| Event | WHR | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -27.3% | -18.8% |
| % Gain to Breakeven | 37.6% | 23.1% |
| Time to Breakeven | 61 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -29.3% | -9.5% |
| % Gain to Breakeven | 41.5% | 10.5% |
| Time to Breakeven | 458 days | 24 days |
| 2020 COVID-19 Crash | ||
| % Loss | -56.0% | -33.7% |
| % Gain to Breakeven | 127.2% | 50.9% |
| Time to Breakeven | 115 days | 140 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -27.9% | -12.2% |
| % Gain to Breakeven | 38.8% | 13.9% |
| Time to Breakeven | 58 days | 62 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -33.2% | -17.9% |
| % Gain to Breakeven | 49.7% | 21.8% |
| Time to Breakeven | 144 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -25.6% | -15.4% |
| % Gain to Breakeven | 34.4% | 18.2% |
| Time to Breakeven | 887 days | 125 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -75.7% | -53.4% |
| % Gain to Breakeven | 310.9% | 114.4% |
| Time to Breakeven | 268 days | 1085 days |
In The Past
Whirlpool's stock fell -27.3% during the 2025 US Tariff Shock. Such a loss loss requires a 37.6% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Whirlpool (WHR)
Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.
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Here are 1-3 brief analogies for Whirlpool (WHR):
- The Procter & Gamble (P&G) of home appliances.
- The General Motors (GM) or Ford of kitchen and laundry appliances.
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- Refrigeration Appliances: Whirlpool produces a range of appliances for food preservation, including refrigerators, freezers, ice makers, and water filters.
- Laundry Appliances: The company manufactures machines and accessories for clothes washing and drying, such as washers, dryers, and related laundry accessories.
- Cooking Appliances: Whirlpool offers various appliances designed for food preparation, encompassing ovens, ranges, cooktops, and other related small domestic appliances.
- Dishwashing Appliances: This category includes dishwashers and their associated accessories for automated dish cleaning.
- Small Domestic Appliances: The company also provides various smaller household appliances, such as mixers.
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Whirlpool Corporation (WHR) primarily sells its products to other companies, including large retailers, distributors, dealers, and builders, who then sell to end consumers. Its major customers, therefore, are these businesses. Based on its business model and the nature of the home appliance market, the following are likely major customers:
The Home Depot, Inc. (symbol: HD)
Lowe's Companies, Inc. (symbol: LOW)
Best Buy Co., Inc. (symbol: BBY)
Major home builders and developers, such as Lennar Corporation (symbol: LEN) and PulteGroup, Inc. (symbol: PHM), who purchase appliances for new residential constructions.
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Marc Bitzer, Chairman of the Board and Chief Executive Officer
Marc Bitzer was named Chief Executive Officer of Whirlpool Corporation in October 2017 and was elected Chairman of the Board in January 2019. He joined Whirlpool Europe in 1999 as Vice President of the Bauknecht brand group. Bitzer advanced through various leadership roles, including Senior Vice President of Marketing, Sales and Services for Whirlpool Europe, President of Whirlpool Europe, President of Whirlpool North America, and Vice Chairman overseeing North America, Europe, Middle East, and Africa (EMEA) operations. Prior to joining Whirlpool, he spent eight years at the Boston Consulting Group, where he advanced to Vice President by 1999. Bitzer earned both his MBA and a doctorate from the St. Gallen Graduate School of Business, Economics and Law in Switzerland. He also serves on the Supervisory Board of BMW AG, appointed in May 2021.
Roxanne Warner, Executive Vice President and Chief Financial Officer
Roxanne Warner was promoted to Executive Vice President and Chief Financial Officer, effective January 1, 2026. She previously served as Executive Vice President of finance and controller. Warner has been with Whirlpool Corporation since 2008.
Juan Carlos Puente, Executive President, Whirlpool North America and Global Strategic Sourcing
Juan Carlos Puente was elected to the newly created position of Executive President, Whirlpool North America and Global Strategic Sourcing, effective January 1, 2026. Prior to this role, he was Executive Vice President and President of Whirlpool Latin America. Puente joined Whirlpool in 1997 and has held leadership roles across North America, Latin America, and Europe.
Ludovic Beaufils, Executive President, KitchenAid Small Appliances, Whirlpool Latin America, Global Information Technology, and Design
Ludovic Beaufils was named Executive President, KitchenAid Small Appliances, Whirlpool Latin America, Global Information Technology, and Design, effective January 1, 2026. Previously, he was Executive Vice President and President of KitchenAid Small Appliances. Beaufils joined Whirlpool in 2006 and has served in multiple senior roles in North America and Europe.
Kyle De Jong, Executive Vice President, Chief Legal Officer
Kyle De Jong serves as the Executive Vice President and Chief Legal Officer for Whirlpool Corporation.
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The key risks to Whirlpool's business include its substantial debt load, intense competition, and the cyclical nature of the housing market and consumer spending.Key Risks to Whirlpool Corporation (WHR)
- High Leverage and Weak Financial Health: Whirlpool carries a significant debt load, with its total debt standing at approximately $8.28 billion as of the third quarter of 2025. The company's debt-to-equity ratio is high at about 3.48, significantly exceeding the market norm. This high leverage has led to credit downgrades from Moody's, S&P, and Fitch, raising financing costs and indicating elevated balance sheet risk. The company's liquidity position is precarious, with a current ratio of 0.86, suggesting potential challenges in meeting short-term obligations. Furthermore, Whirlpool has reported net losses and negative free cash flow in recent periods, and its cash flow engine appears to be "sputtering".
- Intense Competition and Margin Compression: The home appliance industry is characterized by intense competition, with other major appliance manufacturers actively trying to gain market share. Asian competitors, in particular, have strategically increased imports ahead of tariff implementations, leading to market saturation, increased promotional activity, and eroded margins for Whirlpool. This competitive landscape threatens Whirlpool's market share and profitability, contributing to thin net profit margins.
- Cyclicality of the Housing Market and Consumer Spending: Whirlpool's business is highly susceptible to cyclical trends in the economy, particularly weak consumer sentiment and a slowdown in existing home sales and real estate growth. A decline in housing activity and appliance demand directly impacts the company's sales and financial performance. The company's revenue growth has been slow, and in 2025, it faced significant strategic capital movements and revised free cash flow guidance due to a tough consumer environment and soft housing demand.
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Here are the addressable market sizes for Whirlpool's main products and services:
- Refrigerators: The global refrigerator market was estimated at USD 123 billion in 2024 and is projected to reach USD 285 billion by 2034, growing at a CAGR of 9% from 2025 to 2034. In 2025, the North America market holds 26.70% of the global market share, and Europe holds 21.10%. The Asia Pacific refrigerator market was valued at USD 61.4 billion in 2023 and is anticipated to grow at a 9.4% CAGR from 2024 to 2032.
- Freezers (often combined with Refrigerators): The global household refrigerators and freezers market size was valued at USD 88.74 billion in 2022 and is projected to reach USD 124.80 billion by 2030.
- Ice Makers: The global ice maker market size was valued at USD 4.17 billion in 2024 and is projected to grow to USD 5.99 billion by 2033. North America stands out as the dominant region, and Asia Pacific is the fastest-growing region. In 2025, the global ice maker market size was valued at USD 5.5 billion, with North America holding over 37.8% market share. Asia-Pacific captures 30% of the global market share, and Europe holds 26%.
- Laundry Appliances (including Washing Machines and Dryers): The global laundry appliances market size reached USD 62.5 billion in 2023 and is projected to reach USD 125.98 billion by 2032. The global home laundry appliances market size is projected to grow from USD 23.45 billion in 2023 to USD 35.22 billion by 2033. North America is the largest market for laundry appliances, holding approximately 35% of the global market share, while Asia-Pacific is witnessing rapid growth, holding approximately 25% of the global market share.
- Washing Machines: The global washing machine market size was valued at USD 73.66 billion in 2024 and is expected to reach USD 143.58 billion by 2032. Another estimate places the global washing machine market size at USD 58.8 billion in 2025, expected to reach USD 81.7 billion by 2034. Asia Pacific dominated the global washing machine market with a share of 45.25% in 2022.
- Dryers / Tumble Dryers: The global tumble dryer market was estimated at USD 21.1 billion in 2024 and is expected to grow to USD 37.1 billion in 2034. The global laundry dryer market size was valued at USD 12.62 billion in 2025 and is expected to grow to USD 18.82 billion by 2034. North America dominated the laundry dryer market with a market share of 39.38% in 2025.
- Cooking Appliances and Other Small Domestic Appliances: The global household cooking appliance market size was valued at USD 238.16 billion in 2022 and is projected to reach USD 380.55 billion by 2030. Another source states the global household cooking appliance market size is valued at USD 285.89 billion in 2025 and is predicted to increase to approximately USD 495.45 billion by 2034. Asia Pacific dominated the global household cooking appliance market, contributing the largest market share of 38.64% in 2024. The global kitchen appliances market was valued at USD 200 billion in 2022 and is expected to reach USD 296.04 billion by 2032. North America emerged as the most significant global kitchen appliances market, with a 39% market revenue share in 2022.
- Dishwashers: The global dishwasher market size was estimated at USD 9,234.7 million in 2023 and is projected to reach USD 14,907.3 million by 2030. The global household dishwasher market size was valued at USD 11.28 billion in 2024 and is projected to grow to USD 15.38 billion by 2034. The North America dishwasher market held the largest market revenue share of 32.9% in 2023. Asia Pacific is anticipated to hold the largest share of the global dishwasher market.
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Whirlpool Corporation (WHR) is anticipated to drive future revenue growth over the next two to three years through several key strategies:
- New Product Launches and Innovation: Whirlpool expects to generate revenue growth from its continuous stream of new product introductions and ongoing product innovation. The company's management has expressed confidence in this area, with plans to launch approximately 100 new products in 2026. This focus on refreshing its portfolio has already led to significant share gains and is expected to contribute to positive price/mix impacts.
- Recovery in the U.S. Housing Market: A projected recovery in the U.S. housing market and an increase in discretionary consumer demand are considered significant tailwinds for Whirlpool's revenue. The company is strategically positioning itself to benefit from an eventual upturn in housing, which typically drives demand for major home appliances.
- Market Share Gains and Strength in Key Segments: Whirlpool anticipates revenue growth through continued market share gains, particularly in its North America, Latin America, and Small Domestic Appliances (SDA) Global segments. The Latin America business has shown strong net sales growth driven by share gains and an improving industry, while the SDA Global segment has delivered robust growth, partly due to successful new product launches and its direct-to-consumer business.
- Strategic Pricing Actions and Reduced Promotional Intensity: The company expects revenue to benefit from strategic pricing actions and a more normalized promotional environment. Whirlpool has announced promotional program price increases, aligning with the value of its brands, and has observed early signs of industry pricing normalization, where higher prices are being maintained.
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Share Repurchases
- In April 2021, Whirlpool Corporation authorized an additional $2 billion share repurchase program, supplementing the $531 million remaining from a previous program.
- An additional $2 billion in share repurchases was authorized in February 2022, with approximately $1.5 billion still available under the program as of December 31, 2021.
- The company bought back approximately $50 million worth of stock in 2024.
Share Issuance
- In February 2026, Whirlpool issued $1 billion of new common and preferred stock, including approximately 6.88 million common shares at $69.00 each and 10.5 million depositary shares at $50.00 each (representing 1/20th interest in 8.50% Series A Mandatory Convertible Preferred Stock).
- Net proceeds from these offerings totaled about $454.9 million from common stock and $508.1 million from depositary shares.
- The proceeds from the equity offerings are intended to be primarily used for debt reduction and general corporate purposes.
Outbound Investments
- Whirlpool acquired InSinkErator for $3.0 billion in November 2022.
- In April 2024, the company sold its European operations, incurring a loss of $1.9 billion.
- In 2025, Whirlpool reduced its ownership stake in Whirlpool of India to approximately 40%, utilizing the proceeds to reduce debt.
Capital Expenditures
- Capital expenditures were $530 million in 2021, $570 million in 2022, and $550 million in 2023.
- The company made a $300 million investment in U.S. laundry manufacturing in 2025.
- Whirlpool anticipates investing approximately $400 million annually in capital expenditures, focusing on vertical integration and automation, with expected free cash flow of $400-$500 million in 2026.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 59.08 |
| Mkt Cap | 2.6 |
| Rev LTM | 4,202 |
| Op Inc LTM | 583 |
| FCF LTM | 290 |
| FCF 3Y Avg | 263 |
| CFO LTM | 364 |
| CFO 3Y Avg | 623 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -3.6% |
| Rev Chg 3Y Avg | -2.1% |
| Rev Chg Q | -1.1% |
| QoQ Delta Rev Chg LTM | -0.2% |
| Op Inc Chg LTM | -0.0% |
| Op Inc Chg 3Y Avg | 1.4% |
| Op Mgn LTM | 6.7% |
| Op Mgn 3Y Avg | 5.9% |
| QoQ Delta Op Mgn LTM | 0.1% |
| CFO/Rev LTM | 11.7% |
| CFO/Rev 3Y Avg | 6.6% |
| FCF/Rev LTM | 10.3% |
| FCF/Rev 3Y Avg | 3.3% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 2.6 |
| P/S | 0.7 |
| P/Op Inc | 11.6 |
| P/EBIT | 14.4 |
| P/E | 15.5 |
| P/CFO | 8.5 |
| Total Yield | 7.7% |
| Dividend Yield | 2.4% |
| FCF Yield 3Y Avg | 4.7% |
| D/E | 0.4 |
| Net D/E | 0.3 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 1.9% |
| 3M Rtn | -11.1% |
| 6M Rtn | -13.1% |
| 12M Rtn | -5.5% |
| 3Y Rtn | -10.3% |
| 1M Excs Rtn | 3.9% |
| 3M Excs Rtn | -23.2% |
| 6M Excs Rtn | -20.0% |
| 12M Excs Rtn | -31.2% |
| 3Y Excs Rtn | -85.0% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Major Domestic Appliances (MDA) North America | 10,267 | 10,353 | |||
| Major Domestic Appliances (MDA) Latin America | 4,577 | 4,722 | |||
| Small Domestic Appliances (SDA) Global | 1,109 | 1,026 | |||
| Other | 1,025 | 925 | 542 | 470 | |
| Major Domestic Appliances (MDA) Europe | 0 | 827 | |||
| Eliminations | -1,455 | -1,420 | |||
| Major Domestic Appliances (MDA) Asia | 1,099 | ||||
| Cooking | 4,721 | 5,056 | 5,639 | ||
| Dishwashing | 1,729 | 1,822 | 1,890 | ||
| Laundry | 5,333 | 5,133 | 6,122 | ||
| Refrigeration | 5,794 | 6,248 | 6,677 | ||
| Spare parts and warranties | 953 | 923 | 1,187 | ||
| Total | 15,523 | 16,607 | 19,455 | 19,724 | 21,985 |
| $ Mil | 2025 | 2024 | 2015 | 2014 | 2013 |
|---|---|---|---|---|---|
| Major Domestic Appliances (MDA) North America | 499 | 665 | |||
| Major Domestic Appliances (MDA) Latin America | 201 | 245 | |||
| Small Domestic Appliances (SDA) Global | 177 | 145 | |||
| Equity method investment income (loss), net of tax | 34 | 107 | |||
| Eliminations | 0 | -1,024 | |||
| Major Domestic Appliances (MDA) Europe | 0 | -9 | |||
| Interest and sundry (income) expense | -20 | -27 | |||
| Other | -53 | ||||
| Major Domestic Appliances (MDA) Asia | 41 | ||||
| Asia | 80 | -21 | 34 | ||
| Europe, Middle East and Africa | 188 | 59 | -4 | ||
| Latin America | 184 | 475 | 557 | ||
| North America | 1,252 | 1,072 | 1,070 | ||
| Other/Eliminations | -419 | -397 | -408 | ||
| Total | 838 | 143 | 1,285 | 1,188 | 1,249 |
| $ Mil | 2025 | 2024 | 2023 | 2015 | 2014 |
|---|---|---|---|---|---|
| Major Domestic Appliances (MDA) North America | 9,994 | 9,693 | 10,217 | ||
| Other | 8,474 | ||||
| Major Domestic Appliances (MDA) Latin America | 3,962 | 3,813 | 4,037 | ||
| Small Domestic Appliances (SDA) Global | 1,248 | 1,087 | 1,134 | ||
| Major Domestic Appliances (MDA) Europe | 0 | 0 | 685 | ||
| Eliminations | -7,677 | 561 | 185 | ||
| Major Domestic Appliances (MDA) Asia | 1,147 | 1,054 | |||
| Asia | 2,738 | 2,734 | |||
| Europe, Middle East and Africa | 7,351 | 7,597 | |||
| Latin America | 2,260 | 2,917 | |||
| North America | 7,683 | 7,736 | |||
| Other/Eliminations | -1,022 | -982 | |||
| Total | 16,001 | 16,301 | 17,312 | 19,010 | 20,002 |
Price Behavior
Price Behavior
| Market Price | $42.89 | |
| Market Cap ($ Bil) | 2.6 | |
| First Trading Date | 06/10/1983 | |
| Distance from 52W High | -59.8% | |
| 50 Days | 200 Days | |
| DMA Price | $48.52 | $67.98 |
| DMA Trend | down | down |
| Distance from DMA | -11.6% | -36.9% |
| 3M | 1YR | |
| Volatility | 52.4% | 47.1% |
| Downside Capture | 247.38 | 162.62 |
| Upside Capture | 45.99 | 35.02 |
| Correlation (SPY) | 43.3% | 30.4% |
WHR Betas & Captures as of 5/31/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 2.27 | 1.58 | 1.67 | 1.09 | 1.20 | 1.05 |
| Up Beta | 1.94 | 0.97 | 1.86 | 1.71 | 1.49 | 0.99 |
| Down Beta | 3.72 | 3.35 | 1.97 | 1.78 | 1.37 | 0.85 |
| Up Capture | -78% | 11% | 21% | -15% | 39% | 64% |
| Bmk +ve Days | 13 | 28 | 36 | 67 | 141 | 432 |
| Stock +ve Days | 10 | 21 | 28 | 57 | 122 | 359 |
| Down Capture | 626% | 476% | 259% | 139% | 140% | 109% |
| Bmk -ve Days | 7 | 13 | 27 | 57 | 109 | 318 |
| Stock -ve Days | 10 | 20 | 35 | 67 | 128 | 391 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with WHR | |
|---|---|---|---|---|
| WHR | -49.3% | 47.1% | -1.28 | - |
| Sector ETF (XLY) | 9.5% | 18.3% | 0.36 | 39.6% |
| Equity (SPY) | 24.9% | 12.3% | 1.52 | 30.8% |
| Gold (GLD) | 25.5% | 27.4% | 0.81 | 8.2% |
| Commodities (DBC) | 30.1% | 19.0% | 1.25 | -19.3% |
| Real Estate (VNQ) | 13.5% | 13.5% | 0.69 | 27.2% |
| Bitcoin (BTCUSD) | -41.7% | 42.2% | -1.16 | 12.5% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with WHR | |
|---|---|---|---|---|
| WHR | -25.3% | 39.5% | -0.63 | - |
| Sector ETF (XLY) | 7.3% | 23.8% | 0.26 | 48.8% |
| Equity (SPY) | 13.5% | 17.1% | 0.61 | 46.7% |
| Gold (GLD) | 16.8% | 18.2% | 0.75 | 6.5% |
| Commodities (DBC) | 8.4% | 19.4% | 0.33 | 4.3% |
| Real Estate (VNQ) | 2.8% | 18.8% | 0.05 | 45.1% |
| Bitcoin (BTCUSD) | 13.6% | 54.4% | 0.44 | 19.4% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with WHR | |
|---|---|---|---|---|
| WHR | -9.5% | 38.8% | -0.13 | - |
| Sector ETF (XLY) | 12.6% | 22.1% | 0.52 | 54.0% |
| Equity (SPY) | 15.3% | 17.9% | 0.73 | 54.6% |
| Gold (GLD) | 12.5% | 16.1% | 0.64 | 5.8% |
| Commodities (DBC) | 6.7% | 18.0% | 0.29 | 14.2% |
| Real Estate (VNQ) | 5.7% | 20.7% | 0.24 | 49.6% |
| Bitcoin (BTCUSD) | 60.3% | 66.8% | 1.00 | 11.1% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Updated 6/9/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/6/2026 | -11.9% | -23.7% | -27.9% |
| 1/28/2026 | -4.8% | 8.4% | -14.3% |
| 10/27/2025 | 5.2% | -3.8% | 6.7% |
| 7/28/2025 | -13.4% | -15.1% | -3.0% |
| 4/23/2025 | 1.6% | -1.9% | 2.1% |
| 1/29/2025 | -16.5% | -20.8% | -20.2% |
| 10/23/2024 | 11.2% | 4.3% | 13.7% |
| 7/24/2024 | 2.9% | 3.3% | -0.7% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 9 | 11 | 9 |
| # Negative | 15 | 13 | 15 |
| Median Positive | 2.9% | 3.3% | 6.7% |
| Median Negative | -5.8% | -8.1% | -9.8% |
| Max Positive | 11.2% | 10.7% | 24.5% |
| Max Negative | -16.5% | -23.7% | -27.9% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/07/2026 | 10-Q |
| 12/31/2025 | 02/11/2026 | 10-K |
| 09/30/2025 | 10/28/2025 | 10-Q |
| 06/30/2025 | 07/29/2025 | 10-Q |
| 03/31/2025 | 04/24/2025 | 10-Q |
| 12/31/2024 | 02/13/2025 | 10-K |
| 09/30/2024 | 10/24/2024 | 10-Q |
| 06/30/2024 | 07/25/2024 | 10-Q |
| 03/31/2024 | 04/25/2024 | 10-Q |
| 12/31/2023 | 02/14/2024 | 10-K |
| 09/30/2023 | 10/26/2023 | 10-Q |
| 06/30/2023 | 07/25/2023 | 10-Q |
| 03/31/2023 | 04/25/2023 | 10-Q |
| 12/31/2022 | 02/10/2023 | 10-K |
| 09/30/2022 | 10/21/2022 | 10-Q |
| 06/30/2022 | 07/26/2022 | 10-Q |
Recent Forward Guidance
Updated 6/1/2026Latest: Q1 2026 Earnings Reported 5/6/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Revenue | 15.00 Bil | -2.9% | Lowered | Guidance: 15.45 Bil for 2026 | |||
| 2026 Revenue Growth | 1.5% | Higher New | |||||
| 2026 Free Cash Flow | 300.00 Mil | -33.3% | Lowered | Guidance: 450.00 Mil for 2026 | |||
| 2026 Operating Margin | 4.0% | -29.2% | -1.6% | Lowered | Guidance: 5.65% for 2026 | ||
| 2026 EPS | 3 | 3.25 | 3.5 | -53.6% | Lowered | Guidance: 7 for 2026 | |
| 2026 Debt reduction | 900.00 Mil | 125.0% | Raised | Guidance: 400.00 Mil for 2026 | |||
Prior: Q4 2025 Earnings Reported 1/28/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Revenue | 15.30 Bil | 15.45 Bil | 15.60 Bil | -2.2% | Lower New | Actual: 15.80 Bil for 2025 | |
| 2026 Free Cash Flow | 400.00 Mil | 450.00 Mil | 500.00 Mil | 125.0% | Higher New | Actual: 200.00 Mil for 2025 | |
| 2026 Operating Margin | 5.5% | 5.65% | 5.8% | 13.0% | 0.6% | Higher New | Actual: 5.0% for 2025 |
| 2026 EPS | 7 | 0.0% | Same New | Actual: 7 for 2025 | |||
| 2026 Cash provided by operating activities | 850.00 Mil | 41.7% | Higher New | Actual: 600.00 Mil for 2025 | |||
| 2026 GAAP net earnings margin | 2.3% | -4.2% | -0.1% | Lower New | Actual: 2.4% for 2025 | ||
| 2026 Debt reduction | 400.00 Mil | ||||||
Insider Activity
Updated 5/15/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Creed, Greg | trust for reporting person and spouse | Buy | 3042026 | 60.16 | 3,305 | 198,829 | 365,773 | Form |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Household Appliances Resources |
| Twice |
| Appliance Retailer |
| Consumer Reports - Appliances |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 6/13/2026