Every Day is Laundry Day. We are the world’s largest designer and manufacturer of commercial laundry systems, serving a diverse and resilient range of global end markets. We believe we engineer and produce the highest quality and one of the most reliable commercial laundry systems in the industry. We leverage our pure play focus on the commercial laundry industry and over 100 years of engineering excellence to drive innovation and design our equipment to deliver outstanding performance in the most demanding applications. We believe the need for clean laundry is universal and growing, and our premium machines meet this fundamental human need, all day, every day. According to a third-party market study, the total addressable market for commercial, residential and industrial laundry systems was approximately $82 billion in 2023. Within this market, the commercial laundry systems industry generated nearly $7.4 billion in revenues during the same year. We are focused on this large and attractive commercial laundry market where our systems’ quality, durability and reliability are key strategic advantages with our channel partners, customers and end users. End users of our systems include healthcare facilities, fire stations, hotels, laundromats, communal laundry facilities and many other commercial applications where hygiene is critical. We believe the criticality of laundry equipment to these users’ operations creates a discerning customer base that appreciates the quality and economic attractiveness of highly effective and reliable equipment. We leverage our scale and focus to deliver a compelling total value proposition to this diverse customer base. We estimate that we hold approximately 40% of the commercial laundry market in North America and have leading positions in growing markets around the world. The commercial laundry market benefits from a regular replacement cycle driven by a large base of installed machines, which provides us with an advantage as the largest incumbent manufacturer and offers us a high level of revenue consistency to support our growth ambitions. In addition, residential customers are increasingly demanding commercial-quality products for the home, and our machines represent a compelling fit for this select but growing segment of the residential market. --- Commercial laundry customers view laundry systems as infrastructure to support core business operations or as revenue-generating assets. Avoidance of downtime and repair costs, as well as effective processing of large volumes of laundry, are important drivers of machine economics and help our end-customers run their businesses effectively. As such, customers focus on total cost of ownership when making purchasing decisions, which often involve investments of hundreds of thousands of dollars. --- Our systems are known for their use of high-quality materials in their construction, their build quality and the extensive testing regimen they undergo, resulting in best-in-class performance. Our culture of operational excellence and continuous improvement supports the maintenance of these exceptionally high-quality standards. As a result, we believe we offer an attractive total cost of ownership, and our customers purchase our machines because of their reliability, durability and effectiveness. This dynamic allows us to sell our products at a price premium versus competitor offerings while securing a high degree of loyalty from our customers when they need to replace a machine. --- We sell our systems through an extensive global network of approximately 600 distributors and through direct sales channels in certain key markets. Distributors are a critical part of the commercial laundry market as they are frequently the first point of contact for end-customers and are highly influential in educating those customers about equipment features and highlighting the key factors in making a purchasing decision. We have valuable and difficult-to-replicate relationships with our distributors that have been built over decades. Approximately 94% of our North American distributors have been with the Company for ten years or more. Our distribution partners often see us as the vendor of choice given our focus on quality, insights into customer needs, the attractive economics of our machines and our support teams staffed with highly trained personnel. Our direct sales channel complements our distribution network by bringing us closer to end-customers and enhancing strategic flexibility, particularly in select markets that we believe represent significant growth opportunities. We operate through two geographic reporting segments with our North America segment representing 74% of 2024 revenue and our International segment representing the remaining 26%. Our historical financial performance has benefited from consistent and predictable growth at attractive margins, and we have a strong cash generation profile accompanied by minimal capital expenditure requirements given our well-invested manufacturing footprint. Our principal executive office is located in Ripon, Wisconsin.
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Here are 1-3 brief analogies for Alliance Laundry (ALH):
- Whirlpool for commercial laundry: Alliance Laundry is a leading global manufacturer of commercial laundry equipment, similar to how Whirlpool is known for consumer appliances, but ALH focuses on laundromats, hotels, hospitals, and multi-housing units.
- The Caterpillar of laundry equipment: Alliance Laundry is known for durable, heavy-duty commercial equipment built for reliability and longevity in demanding environments, much like Caterpillar's reputation in construction and industrial machinery.
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Commercial Laundry Equipment: Industrial washers, dryers, and finishing equipment for laundromats, multi-housing, and on-premises laundry facilities.
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Residential Laundry Equipment: Durable washers and dryers designed for consumer homes, primarily under the Speed Queen brand.
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Laundry Management Solutions: Payment systems (coin, card, mobile) and software for efficient operation and monitoring of commercial laundry businesses.
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Replacement Parts: Original factory-authorized parts for the maintenance and repair of their laundry machinery.
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Alliance Laundry Systems, despite the previous public symbol ALH, is currently a **privately held company** owned by Rhône Group. It was taken private in 2015. As such, detailed information regarding its major customers, including specific company names and their stock symbols, is not publicly disclosed in regulatory filings (like 10-K reports) which are available only for public companies.
However, based on its business model as a leading manufacturer of commercial and residential laundry equipment, Alliance Laundry Systems primarily sells to other companies. Its major customers can be categorized as follows:
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Independent Distributors and Dealers
These are the primary direct customers for Alliance Laundry Systems. They purchase equipment across all brands (e.g., Speed Queen, UniMac, Huebsch, Primus, Ipso) and then sell and service it to various end-users. These distributors form a global network and are crucial for market reach in both the commercial and residential segments.
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Commercial Laundry Operators and Businesses with On-Premise Laundries (OPL)
While often purchasing through distributors, these are the ultimate major business customers for Alliance's commercial equipment. This category includes:
- **Laundromat Owners:** Individuals or companies operating self-service coin or card laundries.
- **Hospitality Industry:** Hotels, motels, resorts, and cruise lines that require efficient on-premise laundry facilities for linens, towels, and uniforms.
- **Healthcare Facilities:** Hospitals, nursing homes, and clinics with stringent hygiene requirements for laundry.
- **Multi-Housing Facilities:** Apartment complexes, dormitories, and condominiums that provide shared laundry amenities to residents.
- **Other Commercial/Industrial Businesses:** Athletic clubs, spas, industrial uniform rental services, fire departments, and more.
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Appliance Retailers
For its residential Speed Queen brand, Alliance Laundry Systems sells to a network of independent appliance retailers and potentially larger chains. These retailers then sell the washing machines and dryers directly to individual consumers.
Given its private status, specific public company names with symbols cannot be provided as major customers.
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Michael D. Schoeb CEO
Michael D. Schoeb was appointed CEO of Alliance Laundry Holdings Inc. in September 2025. He has been with Alliance Laundry Systems for nearly 16 years, previously serving as President & Chief Operating Officer from 2007 to 2011. During his tenure as CEO, he has quadrupled the company's enterprise value and championed the rapid expansion of its global footprint. His background includes leadership roles in sales, marketing, and general management for US and European multinationals, a large family-owned business, and a global private equity portfolio company. Prior to Alliance, he held positions at Johnson Controls, Inc., Hilti Corporation (including President of Hilti do Brasil and Senior Vice President of Marketing & Brand, North America), and Wausau Homes, Inc. (President and Chief Operating Officer).
Dean Nolden Chief Financial Officer
Dean Nolden serves as the Chief Financial Officer of Alliance Laundry Systems LLC since April 2025. He possesses extensive leadership experience across multiple industries within both private equity-owned and publicly traded companies. His prior roles include Chief Financial Officer at Stella & Chewy's (2021-2025), Techniplas (2020-2021), and REV Group, Inc. (2016-2020). Before that, he held various positions of increasing responsibility at The Manitowoc Company, including Executive Vice President Finance, Vice President Finance and Treasurer, and Corporate Controller, and began his career as an Audit Manager at PricewaterhouseCoopers.
Joseph Hainline Chief Technology Officer
Joseph Hainline is the Chief Technology Officer at Alliance Laundry Holdings Inc..
Samantha Hannan Chief Legal & Compliance Officer
Samantha Hannan serves as the Chief Legal & Compliance Officer for Alliance Laundry Holdings Inc..
Jan Vleugels Senior Vice President and Chief Operating Officer International
Jan Vleugels holds the position of Senior Vice President and Chief Operating Officer International at Alliance Laundry Systems.
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Alliance Laundry (ALH) faces several key risks to its business operations and financial stability:
- High Leverage and Aggressive Financial Policies: Alliance Laundry operates with a significant debt load and high leverage, including negative shareholder equity, which is a more severe financial position than simply having a high debt level. The company's debt is not adequately covered by its operating cash flow, and its interest payments are not well-covered by its earnings before interest and taxes (EBIT). Despite some IPO proceeds being allocated to debt reduction, S&P Global Ratings anticipates that the company's financial policies, largely controlled by BDT Capital Partners, will likely prevent sustained leverage reduction below certain thresholds.
- Macroeconomic Headwinds and Cost Volatility: The company is exposed to macroeconomic risks such as inflationary pressures, trade uncertainties, and geopolitical tensions, which can disrupt supply chains and reduce capital expenditures by its clients. Volatility in raw material costs, particularly for steel and aluminum, along with trade and tariff-related risks, introduce unpredictability to operating costs and can squeeze profit margins. A broader economic downturn could also lead customers to defer the replacement of laundry equipment, impacting demand.
- Geographic Concentration: Alliance Laundry derives a substantial majority of its revenue, approximately 74%, from North America. This significant reliance on a single region exposes the company to specific regional economic fluctuations and regulatory changes, making it vulnerable to downturns or shifts in that market.
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Alliance Laundry (symbol: ALH) operates in both the commercial and residential laundry equipment markets, designing, manufacturing, and selling commercial laundry systems and also providing commercial-grade laundry equipment for residential use.
The total addressable market for commercial, residential, and industrial laundry systems globally was approximately $82 billion in 2023.
For its main products and services, the addressable markets are:
- Commercial Laundry Equipment: The global commercial laundry market size was valued at USD 6.5 billion in 2023 and is projected to grow to USD 10.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.8% during the forecast period (2025-2032). Another estimate valued the global commercial laundry machines market at USD 5 billion in 2024, with a projected growth to USD 10.87 billion by 2032 at a CAGR of 5.90% (2025-2032). Alliance Laundry holds an estimated 40% share of the North American commercial laundry market and maintains leading positions in growing markets around the world.
- Residential/Household Laundry Equipment: The global household laundry equipment market size was valued at $107.32 billion in 2024 and is expected to grow to $133.02 billion by 2029, at a CAGR of 4.5%. Another source indicates the global home laundry appliances market size was valued at USD 37.62 billion in 2024 and is expected to reach USD 52.29 billion by 2032, at a CAGR of 4.20%. The global residential washing machine market, a segment of household laundry equipment, was valued at USD 45.0 billion in 2024 and is projected to reach USD 60.5 billion by 2033, with a CAGR of 3.3% from 2025-2033.
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Alliance Laundry (symbol: ALH) is expected to drive future revenue growth over the next 2-3 years through several key strategies:
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Sustained Organic Growth and Replacement Demand: Alliance Laundry maintains a dominant position in the commercial laundry equipment market, leveraging its scale and pricing power. Analysts anticipate consistent organic revenue growth, forecasting around 6-7% annually, supported by the structurally resilient nature of the commercial laundry industry. A significant portion of this growth is expected from recurring replacement sales across various sectors like laundromats, healthcare, and hospitality.
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International Market Expansion, especially in ASEAN: The company is aggressively expanding its presence in international markets, with a particular focus on the ASEAN region. Alliance Laundry plans to open 300 new branches under a "Seed Store" model in Vietnam, Indonesia, the Philippines, and Cambodia (VIP+), aiming to capture approximately 70% market share in these high-potential areas. The international laundromat market is projected to grow in 2025, driven by a recovery in tourism and continuous growth in regions like America, Europe, the Middle East, and Asia-Pacific.
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Product Innovation and Technology Advancements: Alliance Laundry is committed to innovation, investing over $100 million in research and development since 2020. This investment focuses on enhancing equipment performance, reducing energy consumption, improving sustainability, and enriching user experiences. Recent examples of product innovation include the introduction of the industry's largest stack tumbler, the UniMac CORE technology for enhanced laundry management, and new cashless payment options.
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Strategic Acquisitions and Distribution Network Enhancement: The company actively pursues a strategy of expanding its direct distribution base through strategic acquisitions. This includes recent purchases of distribution assets like Metropolitan Laundry Machinery Sales in the Northeast and Taylor Houseman in northern California, as well as Laundry Equipment Services in the Mid-Atlantic region. These acquisitions bolster Alliance Laundry's market footprint and enable it to provide exceptional service and factory support in expanding markets.
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Share Issuance
- Alliance Laundry Holdings Inc. completed its Initial Public Offering (IPO) in October 2025, pricing 37,560,974 shares at $22.00 per share.
- The company sold 24,390,243 shares in the IPO, generating gross proceeds of approximately $536.6 million for Alliance Laundry.
- The underwriters fully exercised their option to purchase an additional 5,634,146 shares, bringing the total shares offered in the IPO to 43,195,120.
Inbound Investments
- In October 2025, Alliance Laundry Holdings Inc. received approximately $536.6 million in gross proceeds from its portion of the IPO, representing a significant capital infusion from public investors.
- The net proceeds from the IPO were primarily intended for the repayment of existing debt.
Outbound Investments
- Alliance Laundry Holdings' most recent acquisition was a Buyout/LBO of Metropolitan Laundry Machinery Sales on August 1, 2025.
- The company exited its investment in Instil Bio on May 26, 2020.
Capital Expenditures
- For the six months ended June 30, 2025, capital expenditures represented approximately 2% of the company's net revenue.
- Alliance Laundry emphasizes that the primary focus of capital expenditures is on build quality, which contributes to lower total ownership costs for its commercial laundry systems.
