Veritone, Inc., together with its subsidiaries, provides artificial intelligence (AI) computing solutions in the United States and the United Kingdom. It develops and operates aiWARE platform, an AI operating system that uses machine learning algorithms or AI models, such as perception, prediction, and problem solving and optimization, as well as cognitive processes, including transcription, language translation, face detection and recognition, object detection and recognition, logo recognition, sentiment analysis, text keyword/topic analysis, audio/video fingerprinting, geolocation, visual moderation, and optical character recognition to reveal valuable insights from vast amounts of structured and unstructured data. The company also provides media advertising agency services, including media planning and strategy, media buying and placement, campaign messaging, clearance verification and attribution, and custom analytics directly to advertisers through outbound sales networking, and client and partner referrals, as well as indirectly through advertising agencies or marketing consultants. It serves media and entertainment, government, legal and compliance, energy, and other vertical markets. The company was formerly known as Veritone Delaware, Inc. and changed its name to Veritone, Inc. in July 2014. Veritone, Inc. was incorporated in 2014 and is headquartered in Denver, Colorado.
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Here are 1-2 brief analogies for Veritone (VERI):
- Like a Palantir for AI-powered insights and automation from unstructured data, especially media.
- A modern IBM Watson, providing a cloud-native AI operating system for insights from enterprise media and unstructured data.
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- Veritone aiWARE Platform: An open, extensible enterprise AI platform that enables organizations to rapidly deploy, manage, and scale AI-powered applications and cognitive processes across various industries.
- Intelligent Media Management Solutions: Provides AI-powered solutions for content creators, broadcasters, and media companies to manage, search, analyze, and monetize vast amounts of digital media assets.
- Public Safety & Justice Solutions: Offers AI-driven applications that enhance evidence discovery, expedite sensitive data redaction, and improve operational efficiency for law enforcement and government agencies.
- Energy Solutions: Delivers AI-powered forecasting, optimization, and control solutions to help utilities and energy providers manage demand, integrate renewables, and operate more efficiently.
- Marketing & Advertising Solutions: Provides AI-driven analytics and optimization tools that enable brands and agencies to measure campaign effectiveness, uncover insights, and improve media planning and buying.
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Veritone (NASDAQ: VERI) primarily sells its AI software and services to other companies and governmental organizations, operating on a Business-to-Business (B2B) and Business-to-Government (B2G) model.
Based on its public filings, including its most recent 10-K report, Veritone does not disclose specific major customers by name, as no single customer accounted for 10% or more of its total revenues for the fiscal years ended December 31, 2022 and 2021. Therefore, individual customer names and their symbols are not publicly available as "major customers" by SEC reporting standards.
However, Veritone's customer base spans several key industries and types of organizations:
- Media & Entertainment Companies: This includes broadcasters, content creators, and digital media platforms that utilize Veritone's aiWARE platform and applications for content management, analysis, rights management, and advertising optimization. Examples of their customer base include major broadcast groups, podcast networks, and digital publishers.
- Government & Public Safety Agencies: Federal, state, and local government entities, including law enforcement and intelligence agencies, use Veritone's solutions for evidence management, investigative intelligence, and data redaction. This category serves a wide range of public safety departments across the U.S. and internationally.
- Legal Professionals & Firms: Law firms and corporate legal departments leverage Veritone's AI for e-discovery, legal hold, and efficient review of audio, video, and text evidence. This includes firms of varying sizes as well as in-house legal teams at corporations.
- Energy Companies: Utilities and renewable energy providers use Veritone's AI for energy grid optimization, predictive maintenance, and managing distributed energy resources. Their client base in this sector includes various electric utilities and independent power producers.
- Advertising Agencies & Brands: Companies in the advertising sector use Veritone's tools for campaign attribution, media planning, buying, and optimizing ad spend across various platforms. This spans advertising agencies, brand marketing departments, and media buying organizations.
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Ryan S. Steelberg, Chief Executive Officer and Chairman of the Board
Ryan S. Steelberg is a co-founder of Veritone, established in 2014. He possesses over 25 years of executive management experience spanning technology, marketing, business development, and sales. Steelberg has co-founded and managed multiple influential companies, including dMarc Broadcasting, which Google, Inc. acquired in 2006. He also co-founded AdForce, which completed an IPO and was subsequently acquired by CMGi in 1999, and 2CAN Media, also sold to CMGi in 1999. His career also includes co-founding Brand Affinity Technologies (BAT) where he served as CEO and President. He has been instrumental in raising hundreds of millions in equity financings and generating billions in shareholder value through his ventures.
Mike Zemetra, Chief Financial Officer
Mike Zemetra joined Veritone in October 2020. He brings extensive financial leadership experience from various industries, including media, SaaS, and biotech. A former Big 4 CPA, his expertise covers both public and private sectors, including IPO experience, guiding companies from early stages to over $1 billion in revenue. Prior to Veritone, he was the Executive Vice President and Chief Financial Officer of LiveXLive Media (now LiveOne, Inc.). Zemetra has held senior financial leadership roles with other publicly-traded SaaS, technology, and digital media companies such as J2 Global, Global Eagle Entertainment, and Demand Media (now Leaf Group). He started his career at PricewaterhouseCoopers, where he advised major content and media companies including The Walt Disney Company, Sony Pictures, and LucasFilm.
Chad Steelberg, Co-founder and Chairman
Chad Steelberg co-founded Veritone in 2014 alongside his brother Ryan. He is recognized as a pioneer in the digital media revolution. Steelberg co-founded AdForce in 1993/1995, which went public and was later acquired by CMGi in 1999/2000, and 2CAN Media, sold to CMGi in 1999. He also co-founded dMarc Broadcasting, which was acquired by Google in 2006.
Jon Gacek, General Manager, Veritone Public Sector
Jon Gacek leads Veritone's Public Sector business unit. He has 18 years of C-suite experience in public companies, including serving as President and CEO of Quantum. Before his executive roles, Gacek was an audit partner at PwC for 15 years.
Ben Xiang, SVP Corporate Development & Strategy
Ben Xiang is responsible for overseeing Veritone's AI Solutions group, product development, and Veritone's proprietary AI operating system. He also leads corporate development and strategy for the company. Previously, at Ingram Micro, he held multiple roles as the global executive for the IoT, AI, and Mixed-Reality business, in addition to roles in strategy and corporate development. He has extensive experience in global business operations and cross-border mergers and acquisitions.
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Here are the key risks to Veritone (VERI):
- Financial Health and Path to Profitability: Veritone has faced significant financial challenges, including continued operating losses and a strained balance sheet, despite efforts to reduce costs and debt. The company has historically struggled with customer retention and declining Annual Recurring Revenue (ARR). While Veritone aims for profitability by the second half of 2026 and has undertaken strategic debt reduction, its current unprofitability and past reliance on asset sales to manage finances highlight ongoing financial pressures.
- Highly Competitive and Rapidly Evolving AI Market: Veritone operates in a dynamic and intensely competitive artificial intelligence market. The company faces rivals ranging from specialized AI firms to large technology conglomerates with extensive cloud and AI offerings. Rapid advancements in AI technology pose a continuous challenge, as new innovations could potentially outpace Veritone's capabilities or lead competitors to offer similar solutions for free or at a prohibitive cost, impacting Veritone's ability to maintain its market position and adapt quickly.
- Customer Concentration and Retention Challenges: A significant risk for Veritone stems from its historical struggles with retaining customers and subscribers, which has contributed to declining ARR. The company also generates a substantial portion of its revenue from a limited number of key customers, meaning the loss of one or more of these major clients or a significant reduction in their business could materially harm Veritone's operations and financial results.
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The aggressive and expansive development of comprehensive artificial intelligence (AI) platforms and services by major cloud providers (hyperscalers such as Amazon Web Services, Google Cloud, and Microsoft Azure) poses a clear emerging threat. These hyperscalers are investing massive resources into building integrated AI ecosystems that offer capabilities directly competitive with Veritone's aiWARE platform and its specialized applications. As enterprises increasingly centralize their IT infrastructure with these cloud providers, there is a strong tendency to leverage their native AI services, potentially diminishing the need for a separate, intermediary AI operating system. Concurrently, the rapid advancement and increasing accessibility of powerful open-source AI models are enabling companies to build and deploy sophisticated AI solutions with reduced reliance on proprietary platforms, which could impact Veritone's value proposition.
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Veritone (VERI) operates in several addressable markets with its AI-powered products and services.
- AI Training Data Market: The global AI training data market is projected to reach $34 billion by 2033. Veritone's Veritone Data Refinery (VDR) is positioned to capture a significant share of this market by transforming unstructured data into AI-ready assets.
- Global Content Monetization: Veritone's VDR also addresses a substantial $200+ billion global content monetization gap by converting static archives into recurring revenue streams.
- Public Sector AI Solutions: Veritone's public sector solutions, including aiWARE and associated iDEMS applications for government and defense, have a pipeline approaching $218 million in qualified opportunities within the U.S. Additionally, an international pipeline for these solutions exceeds $28 million.
- Video Processing Platform Market: The global video processing platform market is anticipated to grow from $6.2 billion in 2025 to $14.9 billion by 2035. Veritone's solutions are identified within this market.
- Overall AI Market: The broader artificial intelligence (AI) market is projected to reach an estimated $825 billion by 2030.
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Veritone (VERI) is poised for future revenue growth over the next 2-3 years, driven by several key initiatives and market opportunities. These drivers are primarily centered around the expansion of its AI-powered solutions and strategic market penetration.
Here are the expected drivers of future revenue growth for Veritone:
- Expansion in the Public Sector: Veritone is heavily focused on expanding its presence within the public sector, including federal, state, and local government agencies. The company anticipates substantial growth in this area, with its public sector pipeline approaching $218 million in qualified opportunities as of Q3 2025, significantly up from $110 million earlier in the year. Strategic contracts, such as the sole-source agreement with the U.S. Air Force Office of Special Investigations (AFOSI) for its iDEMS solution, are expected to contribute to this growth.
- Growth and Adoption of Veritone Data Refinery (VDR): The Veritone Data Refinery (VDR) is identified as a crucial growth engine, transforming unstructured data into AI-ready datasets. The VDR pipeline has seen remarkable expansion, doubling quarter-over-quarter to exceed $40 million in Q3 2025 bookings and pipeline. This growth is fueled by new contracts with major hyperscalers and a projected 345% compound annual growth rate (CAGR) from 2024 to 2027, tapping into the burgeoning AI training data market.
- Overall AI Software Products & Services Growth: Excluding Veritone Hire, Veritone's core AI Software Products & Services revenue surged by over 200% year-over-year in Q3 2025, driven by demand for its aiWARE platform and market-leading AI applications. The company's diverse range of AI applications for commercial enterprises, including data insight, content management, and hiring solutions, serves a broad customer base and is expected to continue its robust growth trajectory.
- Strategic Partnerships and Customer Acquisition: Veritone is actively pursuing and expanding strategic partnerships with major hyperscalers and other key players in the AI ecosystem. These partnerships are crucial for expanding market reach, streamlining workflows, and enabling enterprises to monetize and leverage their unstructured data more effectively. The company's focus on enterprise adoption has led to significant pipeline growth in high-stakes sectors.
- Shift to Subscription-Based Annual Recurring Revenue (ARR): Veritone is strategically shifting its revenue model towards a more predictable, subscription-based Annual Recurring Revenue (ARR) composition. This pivot aims to enhance financial stability and allow the company to increase its focus on core enterprise AI solutions. The company's ARR reached $68.8 million in Q3 2025, an increase of 9% year-over-year, driven by both subscription and consumption-based spending.
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Share Repurchases
- Veritone announced on November 6, 2025, its intention to repurchase approximately 50% of its outstanding 1.75% Convertible Senior Notes due 2026, totaling $45.7 million, with consideration including approximately $39.0 million in cash and 625,000 shares of common stock.
- In Q4 2022, the company repurchased $60.0 million of its debt at 65% of par value for a total cash cost of $39.0 million.
- Veritone's buyback yield has generally been negative over the last five years, indicating a net issuance of shares rather than repurchases over this period.
Share Issuance
- In October 2025, Veritone completed a registered direct offering of approximately 12.9 million shares of common stock at $5.83 per share, generating approximately $75.0 million in gross proceeds.
- In September 2025, Veritone priced an underwritten public offering of 9,505,705 shares of common stock at $2.63 per share, expecting approximately $25 million in gross proceeds.
- In June 2025, the company executed a registered direct offering of approximately 6.45 million shares and pre-funded warrants, aiming for $10 million in gross proceeds.
Inbound Investments
- Veritone secured over $100 million in equity capital through two equity offerings in September and October 2025, which significantly strengthened its liquidity position.
- Esousa Group Holdings, an existing investor, led a $10 million equity offering in June 2025 with a $6 million investment.
- Veritone's CEO, Ryan Steelberg, committed $1 million to a concurrent private placement in June 2025, alongside the public offering.
Outbound Investments
- Veritone acquired Broadbean, a recruitment software provider, for $52 million in May 2023.
- In September 2021, Veritone completed the acquisition of PandoLogic, an intelligent hiring solutions provider, for a total consideration of $150 million, consisting of cash, Veritone stock, and earnouts.
- The company divested its Energy division to GridBeyond in July 2023 and announced the divestiture of its media agency, Veritone One, for up to $104 million in October 2024.
Capital Expenditures
- Over the last 12 months leading up to November 11, 2025, Veritone's capital expenditures were -$4.70 million.
- Net proceeds from the equity offerings in June and October 2025 are intended for various corporate purposes, including capital expenditures.
