TransUnion (TRU)
Market Price (12/4/2025): $83.45 | Market Cap: $16.3 BilSector: Industrials | Industry: Research & Consulting Services
TransUnion (TRU)
Market Price (12/4/2025): $83.45Market Cap: $16.3 BilSector: IndustrialsIndustry: Research & Consulting Services
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 21%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13% | Weak multi-year price returns2Y Excs Rtn is -7.2%, 3Y Excs Rtn is -32% | |
| Low stock price volatilityVol 12M is 44% | ||
| Megatrend and thematic driversMegatrends include Cybersecurity, Fintech & Digital Payments, and AI in Financial Services. Themes include Identity Management, Show more. |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 21%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13% |
| Low stock price volatilityVol 12M is 44% |
| Megatrend and thematic driversMegatrends include Cybersecurity, Fintech & Digital Payments, and AI in Financial Services. Themes include Identity Management, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -7.2%, 3Y Excs Rtn is -32% |
Valuation, Metrics & Events
TRU Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are five key points explaining the approximate -5.5% movement in TransUnion (TRU) stock from August 31, 2025, to December 4, 2025:
1. TransUnion reported a data breach in November 2025 affecting over 4.4 million customers.
This breach involved the acquisition of names, birth dates, and social security numbers, and while the company stated personal credit information was not compromised, such an event can erode investor confidence and negatively impact stock performance.
2. The Consumer Interactive segment experienced an 18% decline in revenue.
On an organic constant currency basis, the Consumer Interactive revenue decreased significantly due to comparing against a large breach remediation win from the prior year, indicating a drag on overall company performance.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| TRU Return | 16% | 20% | -52% | 22% | 36% | -11% | -1% |
| Peers Return | 19% | 112484% | -10% | 10% | 541% | -43% | 485488% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| TRU Win Rate | 58% | 67% | 17% | 67% | 67% | 40% | |
| Peers Win Rate | 31% | 38% | 27% | 50% | 40% | 32% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| TRU Max Drawdown | -36% | -15% | -57% | -23% | -8% | -25% | |
| Peers Max Drawdown | -17% | -12% | -28% | -28% | -4% | -57% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: FICO, EFX, ACCL, BRKK, DTDT. See TRU Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | TRU | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -65.3% | -25.4% |
| % Gain to Breakeven | 188.0% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -45.2% | -33.9% |
| % Gain to Breakeven | 82.5% | 51.3% |
| Time to Breakeven | 279 days | 148 days |
| 2018 Correction | ||
| % Loss | -31.4% | -19.8% |
| % Gain to Breakeven | 45.7% | 24.7% |
| Time to Breakeven | 211 days | 120 days |
Compare to FICO, EFX, ACCL, BRKK, DTDT
In The Past
TransUnion's stock fell -65.3% during the 2022 Inflation Shock from a high on 9/8/2021. A -65.3% loss requires a 188.0% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | |
|---|---|
| ARTICLES |
Trade Ideas
Select past ideas related to TRU. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11212025 | CNM | Core & Main | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 9.5% | 9.5% | -1.6% |
| 11212025 | VRRM | Verra Mobility | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.2% | 3.2% | -1.2% |
| 11212025 | LII | Lennox International | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 7.5% | 7.5% | 0.0% |
| 11212025 | ADP | Automatic Data Processing | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 2.8% | 2.8% | -1.2% |
| 11212025 | CW | Curtiss-Wright | Quality | Q | Momentum | UpsideQuality Stocks with Momentum and UpsideBuying quality stocks with strong momentum but still having room to run | 0.0% | 0.0% | 0.0% |
| 05312022 | TRU | TransUnion | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -30.1% | -16.6% | -41.2% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11212025 | CNM | Core & Main | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 9.5% | 9.5% | -1.6% |
| 11212025 | VRRM | Verra Mobility | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.2% | 3.2% | -1.2% |
| 11212025 | LII | Lennox International | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 7.5% | 7.5% | 0.0% |
| 11212025 | ADP | Automatic Data Processing | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 2.8% | 2.8% | -1.2% |
| 11212025 | CW | Curtiss-Wright | Quality | Q | Momentum | UpsideQuality Stocks with Momentum and UpsideBuying quality stocks with strong momentum but still having room to run | 0.0% | 0.0% | 0.0% |
| 05312022 | TRU | TransUnion | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -30.1% | -16.6% | -41.2% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for TransUnion
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 146.57 |
| Mkt Cap | 25.8 |
| Rev LTM | 4,442 |
| Op Inc LTM | 936 |
| FCF LTM | 739 |
| FCF 3Y Avg | 604 |
| CFO LTM | 922 |
| CFO 3Y Avg | 789 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 8.3% |
| Rev Chg 3Y Avg | 7.3% |
| Rev Chg Q | 7.8% |
| QoQ Delta Rev Chg LTM | 1.9% |
| Op Mgn LTM | 18.7% |
| Op Mgn 3Y Avg | 17.7% |
| QoQ Delta Op Mgn LTM | 0.0% |
| CFO/Rev LTM | 24.7% |
| CFO/Rev 3Y Avg | 23.4% |
| FCF/Rev LTM | 16.8% |
| FCF/Rev 3Y Avg | 13.6% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 25.8 |
| P/S | 5.3 |
| P/EBIT | 28.7 |
| P/E | 47.9 |
| P/CFO | 21.5 |
| Total Yield | 2.6% |
| Dividend Yield | 0.5% |
| FCF Yield 3Y Avg | 2.5% |
| D/E | 0.2 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 1.3% |
| 3M Rtn | -7.2% |
| 6M Rtn | -12.6% |
| 12M Rtn | -22.0% |
| 3Y Rtn | 22.5% |
| 1M Excs Rtn | 1.3% |
| 3M Excs Rtn | -14.8% |
| 6M Excs Rtn | -27.3% |
| 12M Excs Rtn | -36.0% |
| 3Y Excs Rtn | -46.2% |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 10232025 | 10-Q 9/30/2025 |
| 6302025 | 7242025 | 10-Q 6/30/2025 |
| 3312025 | 4242025 | 10-Q 3/31/2025 |
| 12312024 | 2132025 | 10-K 12/31/2024 |
| 9302024 | 10232024 | 10-Q 9/30/2024 |
| 6302024 | 7252024 | 10-Q 6/30/2024 |
| 3312024 | 4252024 | 10-Q 3/31/2024 |
| 12312023 | 2282024 | 10-K 12/31/2023 |
| 9302023 | 10242023 | 10-Q 9/30/2023 |
| 6302023 | 7252023 | 10-Q 6/30/2023 |
| 3312023 | 4252023 | 10-Q 3/31/2023 |
| 12312022 | 2142023 | 10-K 12/31/2022 |
| 9302022 | 10252022 | 10-Q 9/30/2022 |
| 6302022 | 7262022 | 10-Q 6/30/2022 |
| 3312022 | 4262022 | 10-Q 3/31/2022 |
| 12312021 | 2222022 | 10-K 12/31/2021 |
External Quote Links
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| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |