T. Rowe Price (TROW)
Market Price (12/4/2025): $106.25 | Market Cap: $23.3 BilSector: Financials | Industry: Asset Management & Custody Banks
T. Rowe Price (TROW)
Market Price (12/4/2025): $106.25Market Cap: $23.3 BilSector: FinancialsIndustry: Asset Management & Custody Banks
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Megatrend and thematic driversMegatrends include Fintech & Digital Payments, Sustainable Finance, and Digital & Alternative Assets. Themes include Wealth Management Technology, Show more. |
| Megatrend and thematic driversMegatrends include Fintech & Digital Payments, Sustainable Finance, and Digital & Alternative Assets. Themes include Wealth Management Technology, Show more. |
Valuation, Metrics & Events
TROW Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
For T. Rowe Price (TROW), the stock movement of -1.2% during the approximate time period from August 31, 2025, to December 4, 2025, can be attributed to several key factors identified in company reports and market analyses within that timeframe.
1. Continued Net Client Outflows
T. Rowe Price experienced net client outflows of $7.9 billion in the third quarter of 2025, which ended September 30, 2025. This persistent outflow, primarily driven by U.S. equity outflows, signals challenges in retaining client assets despite some institutional inflows.
2. Weakened Outlook for Future Flows
The company's management indicated a weaker outlook for fourth-quarter flows, citing softness in the institutional pipeline and higher redemptions in equities. This forward-looking negative sentiment likely contributed to investor concerns about future asset growth and revenue.
3. Decreased Effective Fee Rate
The effective fee rate declined to 39.1 basis points in Q3 2025, down from Q2 2025. This reduction was primarily due to a shift in product mix towards lower-priced vehicles and ongoing outflows from higher-fee mutual funds, impacting overall revenue generation.
4. Headcount Reduction Initiatives
T. Rowe Price reduced its headcount by 4% as of September 30, 2025, compared to December 31, 2024. While potentially a cost-saving measure, significant workforce reductions can sometimes be interpreted by the market as a sign of underlying business pressures or efforts to streamline operations amidst a challenging environment.
5. Ongoing Industry-wide Fee Pressures and Competition
Broader market trends continued to exert pressure on asset managers like T. Rowe Price, with a sustained focus on fee competition and increased client preference for lower-cost passive investment options. This ongoing industry dynamic contributes to a challenging environment for active managers.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| TROW Return | 28% | 35% | -42% | 3% | 10% | -6% | 7% |
| Peers Return | 17% | 39% | -14% | 14% | 41% | 32% | 195% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| TROW Win Rate | 67% | 75% | 42% | 50% | 58% | 50% | |
| Peers Win Rate | 63% | 67% | 45% | 47% | 70% | 68% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| TROW Max Drawdown | -29% | -2% | -49% | -16% | -4% | -28% | |
| Peers Max Drawdown | -42% | -3% | -32% | -14% | -6% | -17% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: MS, GS, BLK, BK, STT. See TROW Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | TROW | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -60.5% | -25.4% |
| % Gain to Breakeven | 153.3% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -38.6% | -33.9% |
| % Gain to Breakeven | 62.8% | 51.3% |
| Time to Breakeven | 137 days | 148 days |
| 2018 Correction | ||
| % Loss | -32.7% | -19.8% |
| % Gain to Breakeven | 48.6% | 24.7% |
| Time to Breakeven | 380 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -67.7% | -56.8% |
| % Gain to Breakeven | 209.4% | 131.3% |
| Time to Breakeven | 657 days | 1480 days |
Compare to MS, GS, BLK, BK, STT
In The Past
T. Rowe Price's stock fell -60.5% during the 2022 Inflation Shock from a high on 8/31/2021. A -60.5% loss requires a 153.3% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
Trade Ideas
Select past ideas related to TROW. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11212025 | WU | Western Union | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.4% | 3.4% | -0.4% |
| 11212025 | COIN | Coinbase Global | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 9.5% | 9.5% | 0.0% |
| 11142025 | PYPL | PayPal | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.1% | 0.1% | -7.5% |
| 11142025 | V | Visa | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -0.1% | -0.1% | -2.7% |
| 11072025 | WD | Walker & Dunlop | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -7.7% | -7.7% | -11.0% |
| 09302022 | TROW | T. Rowe Price | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 9.9% | 4.3% | -6.6% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11212025 | WU | Western Union | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.4% | 3.4% | -0.4% |
| 11212025 | COIN | Coinbase Global | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 9.5% | 9.5% | 0.0% |
| 11142025 | PYPL | PayPal | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.1% | 0.1% | -7.5% |
| 11142025 | V | Visa | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -0.1% | -0.1% | -2.7% |
| 11072025 | WD | Walker & Dunlop | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -7.7% | -7.7% | -11.0% |
| 09302022 | TROW | T. Rowe Price | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 9.9% | 4.3% | -6.6% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for T. Rowe Price
| Peers to compare with: |
Financials
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Returns
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Segment Financials
Revenue by Segment
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Investment management services | 6,460 | ||||
| Administrative, distribution, and servicing fees | 574 | ||||
| Capital allocation-based income | -54 | ||||
| Investment advisory fees | 5,969 | 7,098 | 5,693 | 5,112 | |
| Administrative fees | 454 | 402 | 385 | ||
| Distribution and servicing fees | 120 | 111 | 120 | ||
| Total | 6,460 | 6,488 | 7,672 | 6,207 | 5,618 |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 10312025 | 10-Q 9/30/2025 |
| 6302025 | 8012025 | 10-Q 6/30/2025 |
| 3312025 | 5022025 | 10-Q 3/31/2025 |
| 12312024 | 2142025 | 10-K 12/31/2024 |
| 9302024 | 11012024 | 10-Q 9/30/2024 |
| 6302024 | 7262024 | 10-Q 6/30/2024 |
| 3312024 | 4262024 | 10-Q 3/31/2024 |
| 12312023 | 2162024 | 10-K 12/31/2023 |
| 9302023 | 10272023 | 10-Q 9/30/2023 |
| 6302023 | 7282023 | 10-Q 6/30/2023 |
| 3312023 | 5022023 | 10-Q 3/31/2023 |
| 12312022 | 2152023 | 10-K 12/31/2022 |
| 9302022 | 10272022 | 10-Q 9/30/2022 |
| 6302022 | 7282022 | 10-Q 6/30/2022 |
| 3312022 | 4282022 | 10-Q 3/31/2022 |
| 12312021 | 2242022 | 10-K 12/31/2021 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |