Here are a few brief analogies for ReposiTrak:

• Like Amazon, but specifically for the business-to-business (B2B) supply chain of grocery and retail companies, connecting them with suppliers.
• Think of it as Salesforce, but tailored for managing supplier relationships, supply chain operations, and compliance within the retail and grocery industries.

• ReposiTrak MarketPlace: A B2B e-commerce solution facilitating supplier discovery and transactions.
• ReposiTrak Compliance and Food Safety Solutions: Software designed to mitigate regulatory and legal risks stemming from supply chain partners.
• ReposiTrak Supply Chain Solutions: A suite of software products enabling customers to manage supplier relationships, inventory, product mix, and labor within the supply chain.
• Business Consulting Services: Professional advice offered to suppliers and retailers in the grocery, convenience store, and specialty retail industries.
• Professional Consulting Services: General consulting services provided by the company.

ReposiTrak (TRAK) primarily sells its software-as-a-service products and consulting services to other companies. The provided background information does not list the names of specific customer companies.

However, the company explicitly states that it primarily serves the following categories of customers:

• Multi-store retail chains
• Wholesalers and distributors
• Their suppliers (referring to suppliers of the retail chains, wholesalers, and distributors)

Randy Fields, Chairman & CEO

Randy Fields began his entrepreneurial career in the early 1970s by establishing Fields Investment Group, a financial and economic consulting firm. He then co-founded Mrs. Fields Cookies with Debbi Fields, serving as its chairman from 1978 to 1990. During his time at Mrs. Fields Cookies, he pioneered the development of management software, leading to the creation of Park City Group (d.b.a. ReposiTrak) in 1990 after purchasing the software rights from Mrs. Fields Cookies. Randy and Debbi Fields built the Mrs. Fields brand to over 900 company-owned locations in 12 countries before its sale in 1993. He continues to define the strategic direction of ReposiTrak and provides consulting and speaking engagements in the retail industry.

John Merrill, Chief Financial Officer

John Merrill joined ReposiTrak in May 2019 and currently serves as the Chief Financial Officer. He has held a variety of financial roles within both public and private organizations, including United Health Group, Clear Channel, IMG, and Sports Authority. Most recently, Merrill served as Chief Financial Officer of 360 Touch Advertising from 2016 to 2018 and as Chief Financial Officer of Track Group, Inc. from 2014 to 2016. He also worked as a merger and acquisition consultant for UnitedHealth Group from 2010 to 2014 and previously served as ReposiTrak's CFO from 2006 to 2010.

Ed Clissold, General Counsel, Secretary

Ed Clissold has been the General Counsel of Park City Group (d.b.a. ReposiTrak) since March 2002. Prior to this role, he served as general counsel for Mrs. Fields Cookies.

Derek Hannum, Chief Customer Officer

As Chief Customer Officer for ReposiTrak, Derek Hannum is responsible for expanding customer relationships, revenue performance, marketing, and customer success. Before joining ReposiTrak in 2017, he was the managing director of marketing and product for Miller Heiman Group. His experience in the retail industry includes leadership roles in sales and marketing with Empower Software, CHEP Equipment Pooling Systems, Tenneco Automotive, and Nissan Motor Corporation.

Cerina Hrasko, Vice President, Development

Cerina Hrasko is one of the original software developers of ReposiTrak's cloud-based platform. She is responsible for translating company strategy into development solutions, including compliance and risk management, traceability, scan-based trading, and direct-store-delivery (DSD) visibility solutions. Hrasko possesses extensive experience in business and ERP system design and implementation, as well as systems integration.

1. Dependency on FDA Regulations and Potential Delays: ReposiTrak's growth is closely tied to FDA regulations, particularly the Food Safety Modernization Act (FSMA) Section 204(d) on traceability for high-risk foods. Delays in these compliance deadlines, such as the tentative extension of the FSMA 204 rule to mid-2028, could slow the adoption of their traceability solutions and negatively impact revenue. While demand is increasingly driven by retailer requirements, significant regulatory delays can still affect their business momentum.
2. Competition and New Entrants: The company faces risks from existing competition and the emergence of new entrants developing robust modules. Larger competitors with more resources could pose a threat, and the possibility of major legacy retailers developing their own in-house software solutions exists. Increased competition may lead to suppliers utilizing multiple traceability systems, which could limit ReposiTrak's market share and margin growth.
3. Economic Downturns and Impact on Customer Spending: An economic slowdown or recessionary environment can significantly affect ReposiTrak's customers, primarily multi-store retail chains, wholesalers, distributors, and their suppliers. Reduced credit availability for customers and prospects, coupled with potentially longer sales cycles, could lead to a decrease in spending on software solutions and services, thereby limiting ReposiTrak's revenue growth potential.

Emerging threats to ReposiTrak (TRAK) include the adoption of blockchain technology for supply chain transparency and compliance. Blockchain offers a decentralized, immutable ledger for tracking goods and ensuring regulatory adherence, which could fundamentally disrupt traditional centralized software-as-a-service solutions for food safety and compliance, a core offering of ReposiTrak.

ReposiTrak (TRAK) is expected to drive future revenue growth over the next 2-3 years through several key initiatives and market trends:

1. Increasing Adoption of the ReposiTrak Traceability Network (RTN) due to FSMA Section 204 Compliance: The Food Safety Modernization Act (FSMA) Section 204 mandates comprehensive tracking of key data elements across the food supply chain, and as compliance deadlines approach, companies are increasingly adopting ReposiTrak's solutions for end-to-end visibility and compliance management. The broader food traceability market is projected to grow significantly, further benefiting ReposiTrak's network expansion.
2. Expansion of Services to Existing Customers: A notable driver of revenue growth for ReposiTrak is its ability to sell additional traceability, compliance, and supply chain services to its existing customer base. The company's unified platform facilitates easy adoption of new services by current clients, particularly as retailer requirements for traceability and compliance often surpass federal mandates.
3. Growth of Supplier HUBs and the MarketPlace through new initiatives: ReposiTrak has historical initiatives to accelerate the growth of Supplier HUBs, which extend the network to ingredient, packaging companies, and distributors, creating opportunities for expansion of the ReposiTrak MarketPlace. More recently, the "Traceability for Everyone" solution, launched in March 2025, allows suppliers to share traceability data with any customer for a low monthly fee, even if those customers do not directly require ReposiTrak, thereby expanding the potential user base and revenue streams.
4. Technological Innovation, Including "Touchless Traceability" and Automation: ReposiTrak is actively integrating and leveraging advanced technologies such as blockchain, RFID, and RTLS to enhance its food traceability solutions. Recent patent filings for "Touchless Traceability" technology and "Touchless Error Correction Technology" indicate a focus on innovative features that can attract new customers and improve service offerings. Furthermore, the company is advancing automation across its platform to streamline onboarding and data processing, which can support the acquisition of smaller market participants and drive operational efficiency and profitability.

Capital Expenditures

• Strategic investments focus on AI integration, platform modernization, and expanding traceability solutions in the food supply chain.