Here are a few analogies to describe Brag House:

• Brag House is like Twitch for college esports rivalries and community.
• Brag House is like DraftKings or FanDuel for college esports, but with risk-free, non-monetary predictions.
• Brag House is like an ESPN for college esports, featuring live tournament production and integrated social interaction.

• Esports Social Platform: An integrated online platform for casual college gamers to compete, stream, interact, and engage with college sports rivalries through gaming.
• Esports Tournament Hosting & Production: Services for organizing, publicizing, and producing competitive esports tournaments, often sponsored by corporate entities.
• Advertising & Brand Sponsorships: Facilitating brand connections with the Gen Z college gamer audience through digital advertisements and event sponsorships.
• Gen Z Data Insights (Planned): Providing aggregated and anonymized user data insights to brands for developing highly personalized marketing strategies.
• Premium User Subscriptions (Planned): Tiered membership options for users to access enhanced platform features, exclusive prizes, and in-platform currency.

Brag House (TBH) primarily sells to other companies (B2B). Its major customers are corporate entities, including Fortune 500 companies, and major sports enterprises that sponsor its esports tournaments, advertising, and data insights services.

As of December 31, 2024, Brag House has held 27 tournaments, with seven sponsored by corporate entities, including Fortune 500 companies. For 2025, tournaments and sponsorships with major sports enterprises and corporate entities are anticipated to constitute approximately 99% of the company's revenue. While the description states that these include "Fortune 500 companies" and "major sports enterprises," specific names of these customer companies and their symbols are not disclosed in the provided text.

Lavell Juan Malloy, II, Chief Executive Officer and Chairman

Mr. Malloy co-founded Brag House on February 23, 2018. He has been described as a "serial founder" and achieved two startup exits prior to Brag House. Before founding Brag House, he served as the CEO of WollerMalloy Management Group, a financial platform for NFL rookie athletes, from February 2014 to June 2017. Earlier in his career, from 2003 to 2012, Mr. Malloy worked as a securities lawyer at Weil, Gotshal & Manges LLP, where he represented and counseled major corporations. He holds a full stack developer certificate from Columbia School of Engineering, a B.S. from John Jay College of Criminal Justice, and a Juris Doctor from Rutgers University School of Law.

Daniel Leibovich, Chief Operating Officer and Director

Mr. Leibovich is a co-founder of Brag House and has held the role of Chief Operating Officer since December 2019. He has also served as a director on the company's board since January 2022. His background includes co-founding and holding senior operational roles in several startups in the United States, such as Colu Technologies, Darktrace, Cayenne Realty Group (as a Co-Founder and Team Leader), and Caliber Associates. Prior to his entrepreneurial endeavors, Mr. Leibovich served as a lieutenant in the IDF (Israeli Defense Forces) from January 2007 to January 2011, where he worked on high-profile projects, including the Iron Dome. He earned a B.A. in Financial Economics from Columbia University.

Rene Rodriguez, Acting Chief Financial Officer

Mr. Rodriguez was appointed as the Acting Chief Financial Officer on February 5, 2026. He previously served as the Company's Controller starting March 1, 2025. From June 1, 2022, until February 28, 2025, he provided finance and accounting services to Brag House as an independent contractor. Additionally, from May 2021 through February 2025, Mr. Rodriguez was the Founder and President of Isthmus Accounting Professionals, a public accounting firm based in Miami, Florida.

1. Over-reliance on B2B Tournament Revenue and Unproven Diversification: Brag House is almost entirely dependent on B2B revenue generated from esports tournaments and sponsorships. The company anticipates that tournaments and sponsorships will constitute approximately 99% of its revenue for 2025, while its other intended revenue sources, such as B2C subscriptions, merchandise, advertising, and data insights, have not yet generated meaningful revenue. This significant concentration of revenue in a single area makes the company highly vulnerable to any decrease in tournament sponsorships or its inability to secure new corporate partners.
2. Significant Execution Risk for Planned Revenue Streams and Platform Development: The company's future growth and ability to diversify its revenue streams are heavily contingent on the successful implementation and monetization of its planned B2C subscription model (anticipated to launch in 2025) and its data insights model (planned for Q2 2025). Furthermore, the company is still in the process of building out its technology platform and expanding its "Collegiate Leads Program" to attract and engage college-aged gamers. Failure to effectively develop these new offerings, attract a substantial user base, convert users to paid subscriptions, or secure brands for advertising and data insights could materially impact its financial performance and strategic objectives.

The clear emerging threat for Brag House is the potential for dominant existing streaming or social gaming platforms (such as Twitch, YouTube Gaming, or Discord) to develop or integrate features specifically targeting casual college esports. These established players possess vast user bases, superior resources, and existing infrastructure, which they could leverage to replicate Brag House's unique value propositions—like community building, interactive streaming, non-monetary gamification (e.g., "Brags" and "Loyalty Tokens"), and tournament hosting—thereby undercutting Brag House's market entry and growth in the casual college gamer segment.

Brag House (TBH) operates within several addressable markets in the United States, primarily focusing on casual college gamers and the Generation Z (Gen Z) demographic.

Esports Platform and Tournaments

The U.S. esports market, which encompasses Brag House's platform, tournaments, and live-stream production, was valued at approximately $1.01 billion, driven by a growing player base, increasing sponsorship deals, and the widespread acceptance of esports as entertainment. Another report indicates the U.S. esports market size was $618.63 million in 2024 and is projected to reach approximately $2,899.46 million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 21.3% from 2025 to 2032. Furthermore, the U.S. esports market reached $489 million in 2024 and is expected to grow to $1.125 billion by 2033. Specifically for collegiate esports, there are over 280 colleges operating varsity esports programs through NACE as of 2026, with over 16,000 student athletes competing across North American collegiate programs.

B2B: Advertising, Branding Partnerships, and Data Insights

Brag House's B2B revenue streams, including advertising and branding partnerships, data insights, and marketing fees targeting the Gen Z audience, are part of a significant market. Gen Z, encompassing individuals born between 1997 and 2012, has an estimated spending power exceeding $140 billion per year in the U.S., and influences an additional $600 billion in family spending globally as of 2023. Approximately 87% of Generation Z individuals in the U.S. play video games at least once a week, making them a key demographic for advertisers. Sponsorships within the U.S. esports market alone are projected to surpass $1 billion in 2024, fueled by brands aiming to engage this younger demographic. The U.S. digital audio ad spend is forecast to approach $8 billion by 2025, and U.S. mobile game ad revenues were expected to increase to $4.79 billion in 2021.

B2C: Subscription Model

The company's planned subscription model targets the U.S. subscription-based gaming market. This market generated $1,582.6 million in revenue in 2024 and is expected to reach $2,895.0 million by 2030, with a CAGR of 10.8% from 2025 to 2030. Another estimate places the U.S. online gaming subscription services market at $1.18 billion in 2024, projected to grow to approximately $5.39 billion by 2034, at a CAGR of 16.4% from 2025 to 2034. North America held a 72.35% revenue share of the subscription-based gaming market in 2025.

Here are 3-5 expected drivers of future revenue growth for Brag House (TBH) over the next 2-3 years:

1. Growth in B2B Tournament and Sponsorship Revenue: Brag House anticipates that tournaments and sponsorships with major sports enterprises and corporate entities will constitute approximately 99% of its revenue in 2025, indicating a strong continued focus and expected growth in this area. The company leverages its esports tournaments to enhance and monetize B2B partnerships.
2. Monetization through Data Insights: Brag House plans to implement a data insights model in Q2 2025. This model will collect anonymized and aggregated data on the habits, values, and social media use of its Gen Z audience, offering brands unparalleled insights for hyper-personalized marketing strategies. Brands will pay for access to this data, creating a new B2B revenue channel.
3. Expansion of Advertising and Marketing Partnerships: As Brag House expands its platform and user base, it aims to connect advertisers with college-aged gamers, consumers, and esports fans. This involves soliciting advertisers to promote products through digital channels (social media, Brag House Platform) and physical channels (live events), increasing advertising and marketing fee revenue.
4. Introduction of B2C Subscription Model: Brag House anticipates offering paid subscriptions (memberships) in 2025. This will allow users to select from different tiers, gaining access to additional features, prizes, and "Brag Bucks," establishing a direct-to-consumer revenue stream.