Hayward (HAYW) could be described as:

• The Whirlpool of pool equipment.
• The Kohler of pool systems.

Hayward (HAYW) offers a range of products primarily for pools, along with industrial control products:

• Pool Pumps: Equipment designed for circulating water in various pool systems.
• Pool Filters: Devices used to clean and purify pool water by removing impurities.
• Pool Cleaners: Includes robotic, suction, and pressure cleaners for automated pool maintenance.
• Pool Heaters: Systems used to regulate and warm the temperature of pool water.
• Pool and Landscape Lighting: Products such as LED lights and water features for illumination and aesthetic enhancement.
• Pool Sanitization Systems: Technologies like salt chlorine generators and other sanitizers for maintaining water hygiene.
• Pool Safety Equipment: Various products designed to enhance the safety of pool environments.
• Pool Automation and Control Systems: Devices that manage and automate the operation of pool equipment and associated features.
• Industrial Thermoplastic Valves and Process Liquid Control Products: Specialized products for controlling liquid flow and processes in industrial applications.

• Specialty distributors
• Retailers
• Pool builders
• Buying groups

Kevin Holleran, President and Chief Executive Officer

Kevin Holleran has served as President and Chief Executive Officer of Hayward Holdings, Inc. since August 2019. Before joining Hayward, he was President and Chief Executive Officer of the Industrial Segment within Textron, Inc. starting in 2017. Prior to that, he spent ten years as President and Chief Executive Officer of Textron Specialized Vehicles, where he significantly increased revenue and profitability through organic growth and acquisitions. He also held various management positions at Ingersoll Rand and Terex Corporation. Hayward transitioned to a private equity-backed company two years before his appointment.

Eifion Jones, Senior Vice President, Chief Financial Officer

Eifion Jones has served as Senior Vice President and Chief Financial Officer of Hayward Holdings, Inc. since April 2020. Prior to Hayward, he was the Chief Financial Officer of Cornerstone Holdings Inc. from 2011, a company that was a portfolio company of private equity firms HIG Capital and Littlejohn & Co. LLC. In this role, he was responsible for the governance, performance, and financial management of Cornerstone's U.S. and European companies, and led acquisition evaluation, diligence, and integration efforts. Before Cornerstone, Mr. Jones spent 21 years with Akzo Nobel, holding various financial and managerial leadership positions in the Americas and Europe.

Susan Canning, Senior Vice President, Chief Legal Officer and Corporate Secretary

Susan Canning has served as Senior Vice President, Chief Legal Officer and Corporate Secretary since June 2021.

Eric Sejourne, Senior Vice President, Chief Global Operations Officer

Eric Sejourne has served as Senior Vice President and Chief Global Operations Officer at Hayward since April 2024. Before joining Hayward, he was President of the Access & Egress Hardware Group at Assa Abloy, where he held several leadership roles, including Chief Operations Officer for the Americas division.

John Collins, Senior Vice President, Chief Commercial Officer

John Collins has served as Senior Vice President and Chief Commercial Officer since December 2023. Previously, he was Senior Vice President and Chief Supply Chain Officer of the company starting in May 2022. Before joining Hayward, Mr. Collins was the Senior Vice President and General Manager of E-Z-GO for Textron Specialized Vehicles, Inc.

Key Risks to Hayward Holdings (HAYW)

1. Dependence on Market Conditions and New Pool Construction: Hayward's business is significantly impacted by overall economic and business conditions, as well as trends in new pool construction. Economic downturns and unfavorable market conditions can reduce the demand for swimming pool equipment, directly affecting the company's sales and financial performance. Furthermore, a decline in new pool construction and a stagnation in the growth of the installed base of pool equipment pose significant challenges to future revenue growth. High interest rates and tightened credit markets can also limit consumer access to financing for new pools and related products.
2. Supply Chain Disruptions and Cost Inflation: Hayward faces operational risks stemming from potential disruptions in its global supply chain, reliance on single-source suppliers, and potential delays in production. The company's ability to maintain favorable relationships with suppliers and manage the availability and cost of raw materials is crucial. Increases in material costs and other inflationary pressures can adversely affect Hayward's financial results and profitability.
3. Intense Competition and Need for Innovation: The company operates in highly competitive markets, facing pressure from both established players and smaller niche manufacturers. To maintain its market share and profitability, Hayward must continuously innovate and develop new products, particularly in response to evolving consumer demand for smart home technology and environmentally friendly pool solutions. Failure to successfully develop, manufacture, and achieve market adoption of new products, or to maintain product quality and reliability, could significantly hinder the company's future success.

Addressable Markets for Hayward Holdings, Inc.

• Pool Equipment:
  • Global: The global swimming pool equipment market was valued at approximately USD 13.81 billion in 2023 and is projected to grow to USD 19.15 billion by 2031.
  • North America: The North American swimming pool equipment market accounted for approximately USD 5.19 billion in 2023.
  • Europe: The European swimming pool equipment market size was approximately USD 4.26 billion in 2025.
• Pool Automation Systems:
  • Global: The global swimming pool automation system market was valued at approximately USD 1.78 billion in 2024 and is projected to reach USD 3.15 billion by 2032.
  • North America: This region holds approximately 45% of the global market share for automatic swimming pool monitoring systems.
  • Europe: This region accounts for approximately 30% of the global share for automatic swimming pool monitoring systems.
  • Automatic Pool Robots (a segment of automation):
    • North America: The market is estimated at approximately USD 650 million.
    • Europe: The market is estimated at approximately USD 500 million.
• Industrial Thermoplastic Valves:
  • Global: The global industrial plastic valve market size was valued at approximately USD 27.45 billion in 2024 and is expected to reach USD 38.74 billion by 2032.
• Process Liquid Control Products: null

Hayward Holdings, Inc. (HAYW) is expected to drive future revenue growth over the next two to three years through several key strategies:

1. Product Innovation and Smart Pool Technology: Hayward is focused on developing and launching new, innovative products, particularly in the area of smart and connected pool technology, including its OmniX automation ecosystem. This includes energy-efficient variable speed pumps, heaters, and lighting, which are designed to appeal to both new and existing pool owners seeking advanced and sustainable solutions. The company's disciplined investments in research, development, and engineering support this growth-enhancing innovation, with analysts highlighting that a lot of the long-term growth story is tied to higher-margin products like connected automation and energy-efficient upgrades.
2. Strategic Acquisitions and Commercial Sector Expansion: Hayward has demonstrated growth through strategic acquisitions, such as the acquisition of ChlorKing in June 2024. This integration has expanded Hayward's commercial product portfolio with saline chlorinators and UV disinfection systems, opening doors to new markets within the commercial pool sector. These acquisitions bolster its commercial presence and diversify revenue streams.
3. Pricing Power: The company has successfully implemented price increases to offset inflationary pressures and contribute to net sales growth. In the fourth quarter of fiscal year 2025, positive net price realization contributed 7% to net sales growth, and the full fiscal year 2025 saw 5% price gains. Management expects approximately 3% global net price gains in their 2026 outlook.
4. Resilient Aftermarket Demand: A significant portion of Hayward's sales comes from the aftermarket segment, which represents approximately 85% of its sales. This resilient demand is driven by the ongoing need for repair, replacement, remodeling, and upgrading of equipment for existing pools. Hayward's aftermarket-driven model provides a durable foundation for sustained revenue growth.
5. Organic Growth in North America and International Markets: Hayward is prioritizing organic growth across key geographical segments. The company has reported increases in net sales in North America, including strong performance in the U.S. and double-digit growth in Canada. While Europe and the Rest of the World experienced some fluctuations, the company's strategic initiatives aim for targeted organic growth in these international markets as well.

**Share Repurchases**

• Hayward Holdings, Inc. authorized a share repurchase program of up to $450 million in July 2025, with the authority expiring on July 28, 2028.
• These repurchases are intended to be funded by cash on hand and cash generated from operations.
• A modest anti-dilutive repurchase of $4 million was executed in the fourth quarter of fiscal year 2025.

**Outbound Investments**

• Hayward completed 4 acquisitions, with one occurring in 2024.
• The company's most recent acquisition was ChlorKing, an Atlanta-based provider of commercial swimming pool services, acquired in June 2024.
• The ChlorKing acquisition contributed 1% to net sales growth in fiscal year 2025.

**Capital Expenditures**

• Hayward's capital expenditures were approximately $40 million for fiscal year 2026.
• The primary focus of these capital expenditures is on upgrading manufacturing facilities, automation, and modernizing operations.
• The company prioritizes organic investment into its manufacturing and supply chain footprint.