Tearsheet

Vera Bradley (VRA)

Market Price (12/4/2025): $2.41 | Market Cap: $67.3 Mil
Sector: Consumer Discretionary | Industry: Footwear

Vera Bradley (VRA)

Market Price (12/4/2025): $2.41
Market Cap: $67.3 Mil
Sector: Consumer Discretionary
Industry: Footwear

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow

0	Valuation becoming less expensive P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -36%	Weak multi-year price returns 2Y Excs Rtn is -119%, 3Y Excs Rtn is -105%	Not profitable at operating income level Op Inc LTMOperating Income, Last Twelve Months is -47 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -16%
1	Megatrend and thematic drivers Megatrends include E-commerce & Digital Retail, and Experience Economy & Premiumization. Themes include Online Marketplaces, Direct-to-Consumer Brands, Show more.		Debt is significant Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 114%
2			Weak revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -26%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -16%, Rev Chg QQuarterly Revenue Change % is -25%
3			Not cash flow generative CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -8.0%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -11%
4			Yield minus risk free rate is negative ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -163%

0	Valuation becoming less expensive P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -36%
1	Megatrend and thematic drivers Megatrends include E-commerce & Digital Retail, and Experience Economy & Premiumization. Themes include Online Marketplaces, Direct-to-Consumer Brands, Show more.
2	Weak multi-year price returns 2Y Excs Rtn is -119%, 3Y Excs Rtn is -105%
3	Not profitable at operating income level Op Inc LTMOperating Income, Last Twelve Months is -47 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -16%
4	Debt is significant Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 114%
5	Weak revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -26%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -16%, Rev Chg QQuarterly Revenue Change % is -25%
6	Not cash flow generative CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -8.0%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -11%
7	Yield minus risk free rate is negative ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -163%

Valuation, Metrics & Events

	12/4/25	2024	2023	2022
Share Price CYE	$2.41	$3.93	$7.70	$4.53
Market Cap CYE ($ Mil)	67.3	110.3	237.3	140.7
Total Debt ($ Mil)	85.7	89.6	81.0	94.4
Total Cash ($ Mil)	15.2	30.4	77.3	46.6
Enterprise Value ($ Mil)	137.9	199.9	318.3	235.1
Valuation Ratios
P/S TTM	0.2	0.3	0.5	0.3
P/EBIT TTM	-1.3	-3.4	15.0	-5.9
P/E TTM	-0.6	-1.8	30.3	-2.4
Sector Ratios
P/S TTM (Sector)	0.8	0.8	0.9	0.8
P/EBIT TTM (Sector)	7.6	8.0	7.8	6.3
P/E TTM (Sector)	10.4	11.1	10.7	8.4

	12/4/25	2024
Share Price CYE	$2.41	$3.93
Market Cap CYE ($ Mil)	67.3	110.3
Total Debt ($ Mil)	85.7	89.6
Total Cash ($ Mil)	15.2	30.4
Enterprise Value ($ Mil)	137.9	199.9
Valuation Ratios
P/S TTM	0.2	0.3
P/EBIT TTM	-1.3	-3.4
P/E TTM	-0.6	-1.8
Sector Ratios
P/S TTM (Sector)	0.8	0.8
P/EBIT TTM (Sector)	7.6	8.0
P/E TTM (Sector)	10.4	11.1

	VRA	S&P 500
REVENUE GROWTH	VERY POOR
Rev LTM ($ Bil)	0.3
Rev Chg Q	-24.6%	7.1%
Rev Chg LTM	-26.1%	6.1%
Rev Chg 3Y Avg	-15.6%	5.5%
PROFITABILITY	VERY POOR
Op Inc LTM ($ Bil)	-0.0
CFO LTM ($ Bil)	-0.0
Net Inc LTM ($ Bil)	-0.1
Op Mgn LTM	-15.6%	18.8%
CFO/Rev LTM	-8.0%	20.5%
Net Inc Mgn	-32.3%	13.1%
VALUATION	VERY LOW
P/S	0.2	3.2
P/CFO	-2.5	15.8
P/FCF	-1.8	20.5
P/E	-0.6	23.5
STABILITY	POOR
Debt/Equity	1.39	0.20
Cash/Assets	0.06	0.07

AI Generated Analysis | Feedback

Metric	Value	Date	Source
Number of Full-Line Stores	43	2032024	Link
Number of Factory Outlet Stores	81	2032024	Link
Number of Specialty Retail Locations	approximately 1,200	11272024	Link
Comparable Sales Decline	-27.2%	11022024	Link
Active Customer E-mail Addresses	approximately 7.8 million	3292024	Link
eCommerce Conversion Rate	2.0-2.5%	12312024	Link

Upcoming
12/10/2025	Earnings Release	Rev: $61 Mil (E) EPS: $-0.11 (E)
3/10/2026	Earnings Release	Rev: - EPS: -

VRA Stock

Return (1M):

Why The Stock Moved

Qualitative Assessment

AI Generated Analysis | Feedback

The 16.9% decline in Vera Bradley (VRA) stock from approximately August 31, 2025, to December 4, 2025, can be attributed to several key factors:

1. Poor Q2 Fiscal Year 2026 Financial Results: Vera Bradley announced its second-quarter fiscal year 2026 results on September 11, 2025, reporting a revenue of $70.86 million, which fell short of analysts' expectations of $78.52 million. The company also experienced a 25% year-over-year revenue decline and a 17.3% drop in comparable sales, alongside a net loss of $4.7 million.

2. Negative Analyst Sentiment and Downgrades: During the period, analyst sentiment was generally weak. While Zacks Research upgraded VRA from "strong sell" to "hold" in August, Weiss Ratings reissued a "sell" rating in October, and Wall Street Zen downgraded the stock from "hold" to "sell" in late October.

3. Concerns Over Financial Health and Liquidity: As of August 2025, despite having net cash, Vera Bradley's total liabilities, including $57.7 million due within 12 months and $68.0 million due beyond 12 months, significantly outweighed its cash and near-term receivables by $93.1 million. This deficit exceeded the company's market capitalization, raising concerns about its balance sheet strength, especially given an operating loss and burning through $34 million in cash over the last year.

4. Bearish Technical Signals and Downtrend: The stock initiated a significant downtrend starting November 19, 2025, marked by a sell signal from a pivot top point, directly corresponding to the approximately 16.94% decline. Technical indicators, as of early December 2025, largely signaled a bearish outlook for the short term.

5. Ongoing Operational Challenges and Slower-than-Anticipated Transformation: Management acknowledged during the Q2 2026 earnings call that its "Project Restoration" transformation initiative was taking longer than initially anticipated. Challenges such as an unexpected shift of business from stores to e-commerce created near-term profitability headwinds, which the company was actively addressing with targeted strategies.

Show less

Stock Movement Drivers

Fundamental Drivers

The 15.2% change in VRA stock from 9/3/2025 to 12/3/2025 was primarily driven by a 24.8% change in the company's P/S Multiple.

	9032025	12032025	Change
Stock Price ($)	2.10	2.42	15.24%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	326.20	303.05	-7.10%
P/S Multiple	0.18	0.22	24.76%
Shares Outstanding (Mil)	27.77	27.93	-0.58%
Cumulative Contribution			15.23%

LTM = Last Twelve Months as of date shown

Market Drivers

9/3/2025 to 12/3/2025

	Return	Correlation
VRA	15.2%
Market (SPY)	6.2%	22.4%
Sector (XLY)	3.5%	20.9%

Fundamental Drivers

The 9.0% change in VRA stock from 6/4/2025 to 12/3/2025 was primarily driven by a 24.1% change in the company's P/S Multiple.

	6042025	12032025	Change
Stock Price ($)	2.22	2.42	9.01%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	342.49	303.05	-11.52%
P/S Multiple	0.18	0.22	24.14%
Shares Outstanding (Mil)	27.72	27.93	-0.76%
Cumulative Contribution			9.00%

LTM = Last Twelve Months as of date shown

Market Drivers

6/4/2025 to 12/3/2025

	Return	Correlation
VRA	9.0%
Market (SPY)	15.1%	24.4%
Sector (XLY)	11.5%	26.0%

Fundamental Drivers

The -57.1% change in VRA stock from 12/3/2024 to 12/3/2025 was primarily driven by a -44.7% change in the company's P/S Multiple.

	12032024	12032025	Change
Stock Price ($)	5.64	2.42	-57.13%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	410.20	303.05	-26.12%
P/S Multiple	0.40	0.22	-44.66%
Shares Outstanding (Mil)	29.29	27.93	4.63%
Cumulative Contribution			-57.22%

LTM = Last Twelve Months as of date shown

Market Drivers

12/3/2024 to 12/3/2025

	Return	Correlation
VRA	-57.1%
Market (SPY)	14.3%	33.3%
Sector (XLY)	7.4%	37.1%

Fundamental Drivers

The -39.3% change in VRA stock from 12/4/2022 to 12/3/2025 was primarily driven by a -40.9% change in the company's Total Revenues ($ Mil).

	12042022	12032025	Change
Stock Price ($)	3.99	2.42	-39.35%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	513.14	303.05	-40.94%
P/S Multiple	0.24	0.22	-8.72%
Shares Outstanding (Mil)	31.43	27.93	11.12%
Cumulative Contribution			-40.10%

LTM = Last Twelve Months as of date shown

Market Drivers

12/4/2023 to 12/3/2025

	Return	Correlation
VRA	-66.6%
Market (SPY)	53.2%	32.9%
Sector (XLY)	42.3%	34.6%

Return vs. Risk

Price Returns Compared

	2020	2021	2022	2023	2024	2025	Total [1]
Returns
VRA Return	-33%	7%	-47%	70%	-49%	-36%	-79%
Peers Return	-7%	14%	-36%	6%	61%	10%	27%
S&P 500 Return	16%	27%	-19%	24%	23%	16%	112%
Monthly Win Rates [3]
VRA Win Rate	42%	67%	42%	67%	33%	40%
Peers Win Rate	25%	47%	32%	42%	43%	35%
S&P 500 Win Rate	58%	75%	42%	67%	75%	70%
Max Drawdowns [4]
VRA Max Drawdown	-73%	-3%	-66%	0%	-57%	-56%
Peers Max Drawdown	-34%	-3%	-41%	-21%	-15%	-33%
S&P 500 Max Drawdown	-31%	-1%	-25%	-1%	-2%	-15%

[1] Cumulative total returns since the beginning of 2020
[2] Peers: WWW, WEYS, FOSL, FWDI, ONON.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique Key	Event	VRA	S&P 500
2022 Inflation Shock	2022 Inflation Shock
2022 Inflation Shock% Loss	% Loss	-78.5%	-25.4%
2022 Inflation Shock% Gain to Breakeven	% Gain to Breakeven	365.3%	34.1%
2022 Inflation ShockTime to Breakeven	Time to Breakeven	Not Fully Recovered days	464 days
2020 Covid Pandemic	2020 Covid Pandemic
2020 Covid Pandemic% Loss	% Loss	-72.5%	-33.9%
2020 Covid Pandemic% Gain to Breakeven	% Gain to Breakeven	264.2%	51.3%
2020 Covid PandemicTime to Breakeven	Time to Breakeven	424 days	148 days
2018 Correction	2018 Correction
2018 Correction% Loss	% Loss	-52.6%	-19.8%
2018 Correction% Gain to Breakeven	% Gain to Breakeven	110.8%	24.7%
2018 CorrectionTime to Breakeven	Time to Breakeven	Not Fully Recovered days	120 days

Compare to WWW, WEYS, FOSL, FWDI, ONON

In The Past

Vera Bradley's stock fell -78.5% during the 2022 Inflation Shock from a high on 6/8/2021. A -78.5% loss requires a 365.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Vera Bradley (VRA)

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley.com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 29, 2022, it operated 70 full-line and 75 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca. It also sells its Vera Bradley branded products to approximately 1,800 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

AI Generated Analysis | Feedback

Here are 1-2 brief analogies to describe Vera Bradley:

Lilly Pulitzer for bags and travel accessories.
A more casual, quilted version of Kate Spade.

AI Generated Analysis | Feedback

```html

Handbags: A variety of styles including totes, satchels, and crossbody bags, often featuring their signature quilted cotton and vibrant patterns.
Travel Bags: A wide range of luggage, duffels, and cosmetic bags designed for travel and organization.
Accessories: Smaller items such as wallets, wristlets, keychains, and eyewear designed to complement their main product lines.
Home and Gift Items: Products like throws, blankets, stationery, and other decorative or gift-appropriate merchandise.

```

AI Generated Analysis | Feedback

Vera Bradley (symbol: VRA) primarily sells its products directly to individual consumers through its own retail stores (full-line and outlet), its e-commerce website (verabradley.com), and select third-party e-commerce platforms. While they do have some wholesale distribution, the majority of their sales are direct-to-consumer.

Therefore, its major customers are individual shoppers. The company serves the following categories of customers:

Brand Enthusiasts & Loyalists: These customers are deeply connected to the Vera Bradley brand, appreciating its unique quilted patterns, vibrant designs, and distinct aesthetic. They often collect items, are repeat purchasers, and eagerly anticipate new product and pattern releases. This category values the brand's heritage and specific design language.
Gift Givers: A significant portion of Vera Bradley's sales comes from individuals purchasing items as gifts for friends, family, or loved ones. The brand's products are popular choices for birthdays, holidays, graduations, and other special occasions due to their perceived quality, distinctive look, and broad appeal.
Practical & Stylish Shoppers: This category includes individuals seeking functional, durable, and organized bags, accessories, and travel items for everyday use, work, school, or travel. While they appreciate the unique patterns, their primary motivation is the utility, comfort, and organizational features of Vera Bradley products that help them manage their daily lives with a touch of personal style.

AI Generated Analysis | Feedback

null

AI Generated Analysis | Feedback

Ian Bickley, Executive Chairman

Mr. Bickley assumed the role of Executive Chairman in June 2025, also serving as interim CEO during the search for a permanent replacement for the departing CEO. He has extensive executive experience, notably with Tapestry, Inc. (formerly Coach, Inc.), where he was a key leader in global expansion, growing international sales from less than $20 million to over $2 billion as President of the International Group. Mr. Bickley also served as Interim CEO of The Body Shop, where he successfully completed the sale of the company. He currently serves as an independent director on the Boards of Crocs, Inc. and Brilliant Earth.

Martin Layding, Chief Financial Officer

Mr. Layding was appointed Chief Financial Officer in June 2025. He brings nearly 10 years of retail finance experience, including divisional CFO roles at Tapestry's Coach brand. He has also served as CFO for several private equity-backed firms, notably for the Supreme brand during Carlyle's involvement.

Mark Dely, Vice President, Chief Legal Officer and Corporate Secretary

Mr. Dely joined Vera Bradley in August 2016. Before this, from January 2013 to July 2016, he was Senior Vice President, Chief Legal Officer, General Counsel, and Secretary of Fred's, Inc., a publicly-traded retailer. He also served as Vice President and Divisional General Counsel for the Franchise Services Group at The ServiceMaster Company from July 2007 to December 2012, where he gained international and franchise experience.

AI Generated Analysis | Feedback

The proliferation of digitally native direct-to-consumer (DTC) brands offering accessories and bags that cater to evolving consumer preferences for minimalist aesthetics, sustainable materials, or highly specialized designs. These agile brands leverage social media and e-commerce to quickly gain market share, directly competing for Vera Bradley's core demographic and eroding its traditional market position.

AI Generated Analysis | Feedback

Vera Bradley (VRA) operates within several addressable markets for its main products and services, primarily focusing on women's accessories.

Handbags: The U.S. handbag market was valued at over USD 12 billion in 2023. The North American handbag market size was valued at USD 13.78 billion in 2024 and is projected to grow to USD 27.96 billion by 2032.
Luggage and Travel Items: The luggage market in the United States is predicted to reach approximately US$ 10,119.2 million in 2024. The U.S. travel bag market size is expected to reach $5.8 billion by 2030. The North American luggage market is valued at USD 9.6 billion in 2024 and is projected to grow to USD 15.1 billion by 2035.
Fashion Accessories (General, includes handbags): The U.S. fashion accessories market generated a revenue of USD 222,074.1 million in 2024 and is expected to reach USD 342,988.5 million by 2030. Another projection indicates the U.S. Fashion Accessories Market is expected to reach USD 477.4 billion by 2034, up from USD 223.2 billion in 2024. Globally, the fashion accessories market size was estimated at USD 798.81 billion in 2024 and is projected to reach USD 1259.43 billion by 2030.

AI Generated Analysis | Feedback

Vera Bradley (VRA) is implementing several strategic initiatives aimed at driving future revenue growth over the next two to three years, despite a currently challenging financial outlook and analyst forecasts for near-term revenue declines. These anticipated drivers focus on brand transformation, enhanced customer engagement, and channel optimization. Here are 3-5 expected drivers of future revenue growth: * Project Restoration and Brand Repositioning: Vera Bradley has launched "Project Restoration," a comprehensive strategic initiative aimed at transforming the company's business model and brand positioning. This project seeks to address product style and functionality issues and is expected to be a key element in returning to stable growth. * New Product Launches and Marketing Campaigns: The company is focusing on new products and marketing efforts to attract customers and increase engagement. For example, the "Don't Forget to Have Fun" campaign has driven significant increases in Instagram and TikTok followers and a 23% increase in new customers on vb.com within six weeks of its launch, indicating potential for customer acquisition and sales growth from these initiatives. * Wholesale Strategy Refinement and Retail Expansion: Vera Bradley is refining its wholesale strategy, including expanding partnerships with major retailers, rebuilding specialty accounts, and developing new relationships with retailers such as Anthropologie. These efforts aim to broaden the brand's reach and drive sales through diversified distribution channels. * Enhancement of Outlet Store Performance and "Outlet 2.0": New outlet stores have shown promising sales performance, and the company is piloting an "Outlet 2.0" concept to enhance store experiences and productivity. The success of these initiatives could contribute to revenue growth from the brick-and-mortar segment. * Growth in Digital Channels: Despite overall sales challenges, Vera Bradley anticipates continued improvement in its digital channels. The focus on e-commerce and digital engagement is expected to offset some of the declines in other areas and contribute to future revenue.

AI Generated Analysis | Feedback

Share Repurchases

Vera Bradley repurchased approximately $21.8 million of its common stock during fiscal year 2025 (ended February 1, 2025).
The company repurchased approximately $783,830 and $291,390 in fiscal years 2023 and 2024, respectively.
A new $30.0 million share repurchase authorization has been approved by the Board of Directors, which the company anticipates utilizing in the future.

Outbound Investments

On January 30, 2023, Vera Bradley acquired the remaining 25% interest in Pura Vida Bracelets for $10 million in cash.

Capital Expenditures

Net capital spending for fiscal year 2025 totaled $10.4 million, primarily for new store openings and investments related to Project Restoration.
Capital expenditures were $3.8 million in fiscal year 2024 and $8.24 million in fiscal year 2023.
Expected net capital spending for fiscal year 2026 is approximately $4 million, focusing on technology and infrastructure investments.

Better Bets than Vera Bradley (VRA)

	VRA	Better Performance than VRA
Metric	Value	INDUSTRY: Footwear
Rev Chg LTM	-26.1%	ONON (35.7%), BIRK (17.6%), DECK (15.5%), SHOO (8.0%), CROX (2.0%)
Rev Chg 3Y Avg	-15.6%	ONON (43.6%), DECK (16.3%), CROX (14.5%), SHOO (2.3%), WWW (-10.6%)
Op Mgn LTM	-15.6%	BIRK (26.3%), CROX (24.2%), DECK (23.6%), ONON (10.9%), SHOO (5.8%)
CFO/Rev LTM	-8.0%	CROX (20.2%), DECK (18.9%), BIRK (18.4%), ONON (15.3%), SHOO (6.6%)
FCF/Rev LTM	-11.1%	CROX (18.6%), DECK (17.2%), BIRK (14.5%), ONON (12.8%), SHOO (5.1%)
Total Yield	-158.6%	SHOO (8.9%), DECK (6.5%), CROX (5.1%), BIRK (3.3%), ONON (0.4%)
P/S	0.2	DBI (0.0), FOSL (0.1)
P/Op Inc	-1.3

	VRA	Better Performance than VRA
Metric	Value	SECTOR: Consumer Discretionary
Rev Chg LTM	-26.1%	AMZN (10.9%), HD (8.5%), TJX (4.1%), MCD (1.2%), TSLA (-1.6%)
Rev Chg 3Y Avg	-15.6%	AMZN (11.3%), TSLA (9.3%), TJX (5.3%), MCD (4.2%), HD (2.2%)
Op Mgn LTM	-15.6%	MCD (46.1%), HD (13.1%), AMZN (11.4%), TJX (11.2%), TSLA (5.1%)
CFO/Rev LTM	-8.0%	MCD (39.9%), AMZN (18.1%), TSLA (16.5%), HD (10.8%), TJX (10.2%)
FCF/Rev LTM	-11.1%	MCD (28.1%), HD (8.6%), TSLA (7.1%), TJX (7.0%), AMZN (2.0%)
Total Yield	-158.6%	HD (6.5%), MCD (6.2%), TJX (4.9%), AMZN (3.0%), TSLA (0.4%)
P/S	0.2	KSS (0.1), ADNT (0.1), GT (0.1), M (0.1), SAH (0.2)
P/Op Inc	-1.3

	VRA	Better Performance than VRA
Metric	Value	ALL OTHER SECTORS
Rev Chg LTM	-26.1%	NVDA (71.6%), AVGO (28.0%), MSFT (15.6%), GOOGL (13.4%), AAPL (6.0%)
Rev Chg 3Y Avg	-15.6%	NVDA (92.0%), AVGO (24.0%), MSFT (13.2%), GOOGL (11.0%), AAPL (1.8%)
Op Mgn LTM	-15.6%	NVDA (58.1%), MSFT (46.3%), AVGO (39.0%), GOOGL (32.2%), AAPL (31.9%)
CFO/Rev LTM	-8.0%	MSFT (50.0%), NVDA (46.6%), AVGO (42.4%), GOOGL (39.3%), AAPL (26.6%)
FCF/Rev LTM	-11.1%	NVDA (43.6%), AVGO (41.6%), MSFT (26.6%), AAPL (23.5%), GOOGL (19.1%)
Total Yield	-158.6%	GOOGL (4.6%), MSFT (3.4%), AAPL (3.0%), NVDA (2.3%), AVGO (1.5%)
P/S	0.2	CNC (0.1), ACI (0.1), AAL (0.1), CAH (0.2), COR (0.2)
P/Op Inc	-1.3

		Best Bets In Consumer Discretionary Sector
	VRA
What You Pay
P/E	-0.6
P/EBIT	-1.3
What You Get
Rev Chg Q	-24.6%
Rev Chg LTM	-26.1%
Rev Chg 3Y Avg	-15.6%
FCF/Rev 3Y Avg	-1.0%

[1] Choosing top 10 best bets from each sector quarterly is an alpha producing strategy vs sector benchmark
[2] Historical annualized return of 14%, alpha of 2.9%, and sharpe of 0.61

Latest Trefis Analyses

	Title	Topic
0	DASHBOARDS
1	With Vera Bradley Stock Sliding, Have You Assessed The Risk?	Return

	Title
0	ARTICLES

Trade Ideas

Select past ideas related to VRA. For more, see Trefis Trade Ideas.

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE	11302025	BBWI	Bath & Body Works	Dip Buy	DB \| Insider Buys \| Low D/EDip Buy with Strong Insider Buying Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap	9.2%	9.2%	0.0%
HRB_11262025_Dip_Buyer_FCFYield	11262025	HRB	H&R Block	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	2.4%	2.4%	0.0%
LRN_11262025_Dip_Buyer_FCFYield	11262025	LRN	Stride	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	-4.1%	-4.1%	-4.1%
ABNB_11212025_Dip_Buyer_FCFYield	11212025	ABNB	Airbnb	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	5.1%	5.1%	0.0%
MTN_11212025_Dip_Buyer_FCFYield	11212025	MTN	Vail Resorts	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	2.8%	2.8%	-1.6%

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE	11302025	BBWI	Bath & Body Works	Dip Buy	DB \| Insider Buys \| Low D/EDip Buy with Strong Insider Buying Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap	9.2%	9.2%	0.0%
HRB_11262025_Dip_Buyer_FCFYield	11262025	HRB	H&R Block	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	2.4%	2.4%	0.0%
LRN_11262025_Dip_Buyer_FCFYield	11262025	LRN	Stride	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	-4.1%	-4.1%	-4.1%
ABNB_11212025_Dip_Buyer_FCFYield	11212025	ABNB	Airbnb	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	5.1%	5.1%	0.0%
MTN_11212025_Dip_Buyer_FCFYield	11212025	MTN	Vail Resorts	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	2.8%	2.8%	-1.6%

Recent Active Movers

1 Day Top Gainers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
MPLT	MapLight Therapeutics	0.7	31.3%
AEVA	Aeva Technologies	0.8	25.7%	188.2%
DC	Dakota Gold	0.6	19.7%	150.9%
SERV	Serve Robotics	0.7	18.2%	-12.6%
ACDC	ProFrac	0.7	17.6%	-45.0%
HY	Hyster Yale	0.6	15.6%	-29.9%
AEO	American Eagle Outfitters	4.1	15.1%	49.7%
BEAM	Beam Therapeutics	2.7	14.4%	7.8%
GOSS	Gossamer Bio	0.8	14.4%	278.1%
FTRE	Fortrea	1.3	14.4%	-21.8%

1 Day Top Losers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
PSTG	Pure Storage	22.6	-27.3%	12.1%
GTLB	GitLab	6.3	-12.8%	-32.9%
CTEV	Claritev	0.7	-11.3%
FBYD	Falcons Beyond Global	0.7	-11.2%	131.2%
ACHC	Acadia Healthcare	1.3	-10.9%	-63.0%
ULS	UL Solutions	16.0	-10.7%	60.4%
HPK	HighPeak Energy	0.7	-10.6%	-59.8%
OS	OneStream	3.5	-10.4%	-35.0%
ARE	Alexandria Real Estate Equities	8.2	-10.1%	-47.9%
THO	Thor Industries	5.3	-9.5%	6.6%

1 Week Top Gainers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
HPP	Hudson Pacific Properties	6.3	641.5%	-34.3%
TLRY	Tilray Brands	7.5	618.1%	-46.9%
TMC	TMC The Metals	2.8	42.2%	589.3%
VERA	Vera Therapeutics	2.6	40.2%	-2.4%
ARWR	Arrowhead Pharmaceuticals	9.0	39.1%	246.1%
TE	T1 Energy	0.7	37.4%
MPLT	MapLight Therapeutics	0.7	32.1%
AEVA	Aeva Technologies	0.8	31.1%	188.2%
AMKR	Amkor Technology	10.9	30.2%	73.4%
DC	Dakota Gold	0.6	30.2%	150.9%

1 Week Top Losers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
JANX	Janux Therapeutics	1.1	-50.7%	-68.0%
VTYX	Ventyx Biosciences	0.6	-25.0%	258.0%
CTEV	Claritev	0.7	-23.5%
AMBA	Ambarella	3.0	-22.9%	-3.6%
FULC	Fulcrum Therapeutics	0.6	-21.5%	92.8%
PD	PagerDuty	1.1	-20.5%	-33.9%
NTNX	Nutanix	12.7	-19.3%	-22.4%
CNK	Cinemark	2.6	-18.0%	-25.2%
PSTG	Pure Storage	22.6	-17.2%	12.1%
ZS	Zscaler	38.1	-15.9%	35.1%

1 Month Top Gainers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
OLMA	Olema Pharmaceuticals	2.3	223.6%	367.4%
COGT	Cogent Biosciences	5.4	152.6%	402.1%
CDTX	Cidara Therapeutics	5.9	115.1%	722.1%
IRWD	Ironwood Pharmaceuticals	0.6	100.5%	-15.8%
TERN	Terns Pharmaceuticals	2.5	95.9%	396.2%
FRGE	Forge Global	0.6	90.3%	217.8%
SGML	Sigma Lithium	1.1	87.3%	-10.6%
INSP	Inspire Medical Systems	4.0	82.8%	-27.3%
NPCE	NeuroPace	0.6	77.2%	48.9%
ALMS	Alumis	0.6	71.9%	-0.3%

1 Month Top Losers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
UP	Wheels Up Experience	0.4	-52.7%	-62.4%
CCOI	Cogent Communications	0.9	-51.9%	-72.9%
SMR	NuScale Power	3.0	-50.7%	12.3%
FRMI	Fermi	10.3	-47.5%
AMSC	American Superconductor	1.4	-47.2%	30.1%
TLRY	Tilray Brands	7.5	-46.1%	-46.9%
BTDR	Bitdeer Technologies	2.4	-44.8%	-41.8%
EXOD	Exodus Movement	0.4	-43.1%	-53.3%
STUB	Stubhub	3.5	-39.8%
METC	Ramaco Resources	1.0	-39.4%	66.9%

Recent Active Movers

1 Day Top Gainers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
MPLT	MapLight Therapeutics	0.7	31.3%
AEVA	Aeva Technologies	0.8	25.7%	188.2%
DC	Dakota Gold	0.6	19.7%	150.9%
SERV	Serve Robotics	0.7	18.2%	-12.6%
ACDC	ProFrac	0.7	17.6%	-45.0%
HY	Hyster Yale	0.6	15.6%	-29.9%
AEO	American Eagle Outfitters	4.1	15.1%	49.7%
BEAM	Beam Therapeutics	2.7	14.4%	7.8%
GOSS	Gossamer Bio	0.8	14.4%	278.1%
FTRE	Fortrea	1.3	14.4%	-21.8%

1 Day Top Losers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
PSTG	Pure Storage	22.6	-27.3%	12.1%
GTLB	GitLab	6.3	-12.8%	-32.9%
CTEV	Claritev	0.7	-11.3%
FBYD	Falcons Beyond Global	0.7	-11.2%	131.2%
ACHC	Acadia Healthcare	1.3	-10.9%	-63.0%
ULS	UL Solutions	16.0	-10.7%	60.4%
HPK	HighPeak Energy	0.7	-10.6%	-59.8%
OS	OneStream	3.5	-10.4%	-35.0%
ARE	Alexandria Real Estate Equities	8.2	-10.1%	-47.9%
THO	Thor Industries	5.3	-9.5%	6.6%

1 Week Top Gainers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
HPP	Hudson Pacific Properties	6.3	641.5%	-34.3%
TLRY	Tilray Brands	7.5	618.1%	-46.9%
TMC	TMC The Metals	2.8	42.2%	589.3%
VERA	Vera Therapeutics	2.6	40.2%	-2.4%
ARWR	Arrowhead Pharmaceuticals	9.0	39.1%	246.1%
TE	T1 Energy	0.7	37.4%
MPLT	MapLight Therapeutics	0.7	32.1%
AEVA	Aeva Technologies	0.8	31.1%	188.2%
AMKR	Amkor Technology	10.9	30.2%	73.4%
DC	Dakota Gold	0.6	30.2%	150.9%

1 Week Top Losers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
JANX	Janux Therapeutics	1.1	-50.7%	-68.0%
VTYX	Ventyx Biosciences	0.6	-25.0%	258.0%
CTEV	Claritev	0.7	-23.5%
AMBA	Ambarella	3.0	-22.9%	-3.6%
FULC	Fulcrum Therapeutics	0.6	-21.5%	92.8%
PD	PagerDuty	1.1	-20.5%	-33.9%
NTNX	Nutanix	12.7	-19.3%	-22.4%
CNK	Cinemark	2.6	-18.0%	-25.2%
PSTG	Pure Storage	22.6	-17.2%	12.1%
ZS	Zscaler	38.1	-15.9%	35.1%

Peer Comparisons for Vera Bradley

Peers to compare with:

Financials

	VRA	WWW	WEYS	FOSL	FWDI	ONON	Median
Name	Vera Bra.	Wolverin.	Weyco	Fossil	Forward .	On
Mkt Price	2.42	17.46	31.79	3.75	8.51	47.07	12.98
Mkt Cap	0.1	1.4	0.3	0.2	-	30.0	0.3
Rev LTM	303	1,852	281	1,084	27	2,718	693
Op Inc LTM	-47	141	33	19	-5	296	26
FCF LTM	-34	54	33	-48	-2	348	15
FCF 3Y Avg	1	180	44	-12	-0	177	23
CFO LTM	-24	76	34	-43	-2	416	16
CFO 3Y Avg	8	202	47	-3	-0	243	27

Growth & Margins

	VRA	WWW	WEYS	FOSL	FWDI	ONON	Median
Name	Vera Bra.	Wolverin.	Weyco	Fossil	Forward .	On
Rev Chg LTM	-26.1%	3.6%	-6.4%	-15.3%	5.6%	35.7%	-1.4%
Rev Chg 3Y Avg	-15.6%	-10.6%	-3.6%	-16.2%	-13.5%	43.6%	-12.0%
Rev Chg Q	-24.6%	6.8%	-8.9%	-15.2%	-50.5%	32.0%	-12.1%
QoQ Delta Rev Chg LTM	-7.1%	1.7%	-2.0%	-3.5%	-8.6%	7.2%	-2.8%
Op Mgn LTM	-15.6%	7.6%	11.6%	1.7%	-19.0%	10.9%	4.7%
Op Mgn 3Y Avg	-4.9%	3.4%	12.6%	-2.0%	-6.9%	9.6%	0.7%
QoQ Delta Op Mgn LTM	-3.3%	0.6%	-0.7%	3.0%	-8.7%	1.0%	-0.1%
CFO/Rev LTM	-8.0%	4.1%	12.2%	-4.0%	-6.8%	15.3%	0.1%
CFO/Rev 3Y Avg	0.9%	9.8%	15.2%	-0.3%	-0.7%	9.9%	5.3%
FCF/Rev LTM	-11.1%	2.9%	11.6%	-4.4%	-6.9%	12.8%	-0.7%
FCF/Rev 3Y Avg	-1.0%	8.7%	14.5%	-0.9%	-0.9%	6.5%	2.8%

Valuation

	VRA	WWW	WEYS	FOSL	FWDI	ONON	Median
Name	Vera Bra.	Wolverin.	Weyco	Fossil	Forward .	On
Mkt Cap	0.1	1.4	0.3	0.2	-	30.0	0.3
P/S	0.2	1.2	1.1	0.1	-	12.2	1.1
P/EBIT	-1.3	15.6	8.9	-1.9	-	214.2	8.9
P/E	-0.6	25.2	12.1	-1.3	-	243.8	12.1
P/CFO	-2.5	29.4	9.1	-1.8	-	79.6	9.1
Total Yield	-158.6%	5.4%	17.5%	-74.9%	-	0.4%	0.4%
Dividend Yield	0.0%	1.5%	9.3%	0.0%	-	0.0%	0.0%
FCF Yield 3Y Avg	-11.7%	20.5%	15.6%	-6.7%	-	0.6%	0.6%
D/E	1.4	0.4	0.0	4.1	-	0.0	0.4
Net D/E	1.1	0.3	-0.2	2.7	-	-0.0	0.3

Returns

	VRA	WWW	WEYS	FOSL	FWDI	ONON	Median
Name	Vera Bra.	Wolverin.	Weyco	Fossil	Forward .	On
1M Rtn	0.8%	-21.8%	19.0%	82.0%	-	29.1%	19.0%
3M Rtn	15.2%	-44.2%	13.2%	15.4%	-	5.1%	13.2%
6M Rtn	9.0%	5.8%	8.3%	145.1%	-	-18.9%	8.3%
12M Rtn	-57.1%	-24.7%	-2.1%	77.7%	-	-20.9%	-20.9%
3Y Rtn	-39.3%	71.5%	50.0%	-18.8%	-	140.0%	50.0%
1M Excs Rtn	0.9%	-21.8%	19.0%	82.1%	-	29.1%	19.0%
3M Excs Rtn	5.7%	-50.6%	2.7%	4.3%	-	-3.1%	2.7%
6M Excs Rtn	-5.7%	-8.9%	-6.5%	130.4%	-	-33.6%	-6.5%
12M Excs Rtn	-72.2%	-36.7%	-15.8%	143.3%	-	-32.9%	-32.9%
3Y Excs Rtn	-105.2%	1.6%	-18.7%	-91.1%	-	81.5%	-18.7%

Financials

Annual
Quarterly

$ Mil \| FY: 2/1	LTM	2025	2024	2023	2022	2021	2020
Period End	8/2/2025	2/1/2025	2/3/2024	1/28/2023	1/29/2022	1/30/2021	2/1/2020
Filing Date	9/11/2025	3/28/2025	3/29/2024	3/28/2023	3/29/2022	3/30/2021	3/31/2020
Key Financials
Total Revenue	303	372	471	500	540	468	495
EBITDA	-17	-3	48	9	60	57	65
Operating Income	-47	-34	16	-24	27	13	19
Net Income	-98	-62	8	-60	18	9	16
EPS	-3.52	-2.15	0.25	-1.90	0.53	0.26	0.47
Growth Rates
Total Revenue Growth	-26.1%	-21.0%	-5.8%	-7.5%	15.4%	-5.4%	19.0%
EBITDA Growth	-154.9%	-106.7%	403.7%	-84.1%	5.5%	-13.1%	49.5%
Operating Income Growth	-4180.0%	-311.2%	165.5%	-190.0%	106.0%	-32.9%	-28.1%
Net Income Growth	-11645.4%	-893.4%	113.1%	-434.9%	105.5%	-45.9%	-22.7%
Margins
EBITDA Margin	-5.7%	-0.9%	10.1%	1.9%	11.1%	12.1%	13.2%
Operating Income Margin	-15.6%	-9.0%	3.4%	-4.8%	5.0%	2.8%	3.9%
Net Income Margin	-32.3%	-16.7%	1.7%	-11.9%	3.3%	1.9%	3.2%
Cash & Debt
Total Cash	15	30	77	47	88	65	59
Total Debt	86	90	81	94	100	114	135
Net Debt / (Cash)	71	59	4	48	11	48	76
Cash Flows
Net Cash from Operations	-24	-14	48	-13	40	21	21
Free Cash from Operations	-34	-24	44	-22	34	15	7
Returns to Shareholders
Dividends	0	-0	-0	-0	-0	-0	-0
Share Repurchases	6	22	2	18	8	3	11

$ Mil \| FY: 2/1	2026Q2	2026Q1	2025Q4	2025Q3	2025Q2	2025Q1	2024Q4	2024Q3	2024Q2	2024Q1	2023Q4	2023Q3
Period End	8/2/2025	5/3/2025	2/1/2025	11/2/2024	8/3/2024	5/4/2024	2/3/2024	10/28/2023	7/29/2023	4/29/2023	1/28/2023	10/29/2022
Filing Date	9/11/2025	6/11/2025	3/28/2025	12/11/2024	9/11/2024	6/12/2024	3/29/2024	12/6/2023	9/6/2023	6/7/2023	3/28/2023	12/7/2022
Key Financials Quarterly
Total Revenue	71	52	100	81	94	68	133	115	128	94	147	124
Ebitda	2	-10	-7	-3	10	-3	11	15	21	2	0	15
Operating Income	-5	-18	-14	-10	2	-11	3	7	13	-6	-8	6
Net Income	-5	-33	-47	-13	6	-8	-2	5	9	-5	-28	5
EPS	-0.17	-1.20	-1.69	-0.46	0.19	-0.26	-0.06	0.17	0.30	-0.15	-0.91	0.17
Key Financials TTM
Total Revenue TTM	303	326	342	376	410	444	471	485	494	496	500	502
Ebitda TTM	-17	-10	-3	14	32	43	48	37	37	-18	-20	-3
Operating Income TTM	-47	-40	-33	-16	1	12	16	5	4	-22	-24	-7
Net Income TTM	-98	-88	-62	-17	1	4	8	-18	-18	-57	-60	-26
Growth Rates Quarterly
Total Revenue Growth	-24.6%	-24.0%	-25.0%	-29.9%	-26.7%	-28.0%	-9.4%	-7.3%	-1.7%	-4.2%	-1.7%	-7.9%
EBITDA Growth	-76.8%	-216.8%	-161.5%	-117.8%	-53.9%	-284.4%	10398.0%	-0.1%	160.1%	14850.0%	-99.4%	-8.8%
Operating Income Growth	-291.9%	-68.2%	-657.2%	-254.3%	-81.4%	-66.3%	130.7%	13.9%	195.5%	22.4%	-202.3%	-25.1%
Net Income Growth	-181.9%	-312.0%	-2432.2%	-350.1%	-38.3%	-73.6%	93.4%	-0.9%	131.1%	32.9%	-646.3%	-10.6%
Margins Quarterly
EBITDA Margin	3.1%	-20.0%	-6.6%	-3.2%	10.2%	-4.8%	8.0%	12.7%	16.2%	1.9%	0.1%	11.7%
Operating Income Margin	-6.5%	-34.6%	-14.5%	-13.0%	2.5%	-15.6%	2.0%	5.9%	10.0%	-6.8%	-5.7%	4.8%
Net Income Margin	-6.6%	-64.8%	-47.0%	-15.9%	6.1%	-12.0%	-1.4%	4.5%	7.2%	-5.0%	-19.1%	4.2%
Cash & Debt
Total Cash	15	11	30	14	44	55	77	52	49	25	47	25
Total Debt	86	81	90	95	76	78	81	83	86	92	94	100
Net Debt / (Cash)	71	70	59	81	32	23	4	30	38	67	48	75
Cash Flows Quarterly
FCF from Operations	-5	-18	22	-23	1	-15	27	5	25	-9	23	-10
Cash Flows TTM
FCF from Operations TTM	-24	-17	-14	-9	19	42	48	44	30	-11	-13	-16
Returns to Shareholders Quarterly
Dividends	0	0	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-0	-0	1	5	10	6	0	0	1	1	1	1
Return on Invested Capital (ROIC) Quarterly
ROIC	-25.9%	-102.6%	-97.8%	-51.5%	30.1%	-140.1%	239.1%	64.8%	98.1%	-27.9%	-57.7%	26.1%
Return on Invested Capital (ROIC) TTM
ROIC TTM	-67.2%	-58.1%	-56.0%	-14.5%	3.7%	33.1%	296.6%	13.5%	8.8%	-27.8%	-42.3%	-9.0%

Segment Financials

Revenue by Segment

$ Mil	2025	2024	2023	2022	2021
Vera Bradley (VB) Direct	310	328	355	289	347
Pura Vida Bracelets (Pura Vida)	87	98	120	112	66
Vera Bradley (VB) Indirect	74	73	66	67	82
Total	471	500	540	468	495

Operating Income by Segment

$ Mil	2025	2024	2023	2022	2021
Vera Bradley (VB) Direct	62	51	74	49	69
Vera Bradley (VB) Indirect	24	23	20	25	31
Pura Vida Bracelets (Pura Vida)	-2	-79	10	8	-3
Unallocated corporate expenses	-73	-90	-76	-68	-77
Total	10	-95	27	13	19

Price Behavior

Price Behavior

Market Price	$2.42
Market Cap ($ Bil)	0.1
First Trading Date	10/21/2010
Distance from 52W High	-57.2%
	50 Days	200 Days
DMA Price	$2.34	$2.26
DMA Trend	down	up
Distance from DMA	3.4%	7.1%
	3M	1YR
Volatility	89.4%	91.8%
Downside Capture	194.26	272.12
Upside Capture	206.56	154.27
Correlation (SPY)	23.4%	33.2%

VRA Betas & Captures as of 11/30/2025

	1M	2M	3M	6M	1Y	3Y
Beta	2.82	1.83	1.65	2.29	1.54	1.33
Up Beta	-2.89	-2.69	-2.19	0.18	1.16	1.15
Down Beta	7.24	3.19	3.10	1.80	1.09	1.40
Up Capture	675%	457%	323%	467%	246%	181%
Bmk +ve Days	13	26	39	74	142	427
Stock +ve Days	10	19	26	52	103	350
Down Capture	263%	166%	156%	254%	155%	109%
Bmk -ve Days	7	16	24	52	107	323
Stock -ve Days	8	20	34	69	138	378

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

1Y 5Y 10Y

Based On 1-Year Data

		Comparison of VRA With Other Asset Classes (Last 1Y)
	VRA	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-58.1%	9.3%	15.3%	58.9%	4.6%	-5.8%	-3.1%
Annualized Volatility	91.4%	24.8%	19.7%	19.4%	15.9%	17.8%	35.7%
Sharpe Ratio	-0.55	0.31	0.60	2.26	0.09	-0.48	0.04
Correlation With Other Assets		37.1%	33.3%	-3.4%	7.3%	24.8%	20.9%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How

Based On 5-Year Data

		Comparison of VRA With Other Asset Classes (Last 5Y)
	VRA	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-23.2%	9.5%	15.0%	17.9%	11.9%	4.9%	37.1%
Annualized Volatility	58.5%	23.8%	17.1%	15.5%	18.9%	19.0%	49.1%
Sharpe Ratio	-0.22	0.36	0.71	0.93	0.52	0.17	0.64
Correlation With Other Assets		38.8%	38.6%	2.3%	9.1%	30.9%	15.1%

Based On 10-Year Data

		Comparison of VRA With Other Asset Classes (Last 10Y)
	VRA	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-14.5%	12.6%	14.5%	14.2%	5.6%	5.4%	76.3%
Annualized Volatility	60.3%	22.0%	18.0%	14.8%	17.7%	20.9%	55.9%
Sharpe Ratio	-0.01	0.53	0.69	0.79	0.25	0.23	0.95
Correlation With Other Assets		37.7%	36.1%	-2.0%	12.4%	35.2%	13.2%

Short Interest

Short Interest: As Of Date	11142025
Short Interest: Shares Quantity	1,312,786
Short Interest: % Change Since 10312025	2.9%
Average Daily Volume	188,285
Days-to-Cover Short Interest	6.97
Basic Shares Quantity	27,935,000
Short % of Basic Shares	4.7%

Returns Analyses

	Title
0	With Vera Bradley Stock Sliding, Have You Assessed The Risk?

SEC Filings

Expand for More

Report Date	Filing Date	Filing
7312025	9112025	10-Q 8/2/2025
4302025	6112025	10-Q 5/3/2025
1312025	3282025	10-K 2/1/2025
10312024	12112024	10-Q 11/2/2024
7312024	9112024	10-Q 8/3/2024
4302024	6122024	10-Q 5/4/2024
1312024	3292024	10-K 2/3/2024
10312023	12062023	10-Q 10/28/2023
7312023	9062023	10-Q 7/29/2023
4302023	6072023	10-Q 4/29/2023
1312023	3282023	10-K 1/28/2023
10312022	12072022	10-Q 10/29/2022
7312022	9072022	10-Q 7/30/2022
4302022	6092022	10-Q 4/30/2022
1312022	3292022	10-K 1/29/2022
10312021	12082021	10-Q 10/30/2021

External Quote Links

0	Y Finance	Barrons
1	TradingView	Morningstar
2	SeekingAlpha	ValueLine
3	Motley Fool	Robinhood
4	CNBC	Etrade
5	MarketWatch	Unusual Whales
6	YCharts	Perplexity Finance
7	FinViz

Prefer one of these to Trefis? Tell us why.

Vera Bradley (VRA)

Market Price (12/4/2025): $2.41 | Market Cap: $67.3 MilSector: Consumer Discretionary | Industry: Footwear

Vera Bradley (VRA)

Market Price (12/4/2025): $2.41Market Cap: $67.3 MilSector: Consumer DiscretionaryIndustry: Footwear

Valuation, Metrics & Events

VRA Stock

Why The Stock Moved

Qualitative Assessment

Stock Movement Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Return vs. Risk

Price Returns Compared

How Low Can It Go

In The Past

Preserve Wealth

Asset Allocation

About Vera Bradley (VRA)

Interactive Breakdown

Better Bets than Vera Bradley (VRA)

Latest Trefis Analyses

Trade Ideas

Recent Active Movers

1 Day Top Gainers

1 Day Top Losers

1 Week Top Gainers

1 Week Top Losers

1 Month Top Gainers

1 Month Top Losers

Recent Active Movers

1 Day Top Gainers

1 Day Top Losers

1 Week Top Gainers

1 Week Top Losers

More From Trefis

Research & Analysis

Invest in Strategies

Wealth Management

Peer Comparisons for Vera Bradley

Financials

Growth & Margins

Valuation

Returns

Comparison Analyses

FDIC Bank Data

Bank Capital

Bank Deposits

Bank Assets

Bank Loans

Financials

Segment Financials

Price Behavior

Based On 1-Year Data

Based On 5-Year Data

Based On 10-Year Data

Short Interest

Returns Analyses

Earnings Returns History

SEC Filings

Insider Activity

Industry Resources

External Quote Links

Market Price (12/4/2025): $2.41 | Market Cap: $67.3 Mil
Sector: Consumer Discretionary | Industry: Footwear

Market Price (12/4/2025): $2.41
Market Cap: $67.3 Mil
Sector: Consumer Discretionary
Industry: Footwear