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    Vera Bradley (VRA)

    Market Price (11/9/2026): $7.05 | Market Cap: $202.3 MilSector: Consumer Discretionary | Industry: Footwear

    Vera Bradley (VRA)

    Market Price (11/9/2026): $7.05
    Market Cap: $202.3 Mil
    Sector: Consumer Discretionary
    Industry: Footwear

    Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

    0

    Weak multi-year price returns
    3Y Excs Rtn is -74%

    Stock price has recently run up significantly
    12M Rtn12 month market price return is 200%

    Key risks
    VRA key risks include [1] failing to predict and respond to fashion trends and [2] alienating its loyal customer base with its rebranding efforts.

    0 Weak multi-year price returns
    3Y Excs Rtn is -74%
    1 Stock price has recently run up significantly
    12M Rtn12 month market price return is 200%
    2 Key risks
    VRA key risks include [1] failing to predict and respond to fashion trends and [2] alienating its loyal customer base with its rebranding efforts.

    VRA in ETFs

    Weight = VRA's share of each fund

    VTI0.00%
    AVUV0.01%
    DFAS0.00%
    DFAC0.00%

    Valuation & Metrics

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    AI Analysis | Feedback

    MetricValueDateSource
    Number of Full-Line Stores432032024Link
    Number of Factory Outlet Stores812032024Link
    Number of Specialty Retail Locationsapproximately 1,20011272024Link
    Comparable Sales Decline-27.2%11022024Link
    Active Customer E-mail Addressesapproximately 7.8 million3292024Link
    eCommerce Conversion Rate2.0-2.5%12312024Link

    Price Chart

    Upcoming
    12/10/2026Earnings ReleaseRev: $57 Mil (E)
    EPS: $-0.20 (E)

    Why The Stock Moved

    Qualitative Assessment

    AI Analysis | Feedback

    Updated on 11/5/2026

    Vera Bradley (VRA) stock has gained about 105% since 7/31/2026 because of the following key factors:

    1. Strong Fiscal Q2 2027 Earnings Beat and Return to Profitability.

    Vera Bradley reported robust results for its fiscal Q2 2027, which ended July 31, 2026, announced on September 15, 2026. The company significantly beat analyst expectations, reporting non-GAAP earnings per share (EPS) of $0.11, a substantial beat against the consensus estimate of a loss of $0.08 per share. This marked a return to profitability from continuing operations, with net income of $4.5 million compared to a loss of ($4.7) million in the prior-year quarter. This positive earnings surprise fueled a significant stock surge, including a 34.54% increase in price the day following the earnings report.

    2. Significant Gross Margin Expansion and Tariff Refunds.

    The company demonstrated improved operational efficiency with a notable expansion in its gross profit margin during fiscal Q2 2027. Gross profit rose to $42.8 million, with the gross margin rate expanding to 59.8% from 49.9% year-over-year. This expansion was significantly aided by a non-recurring $7.7 million in tariff refunds. Even excluding these refunds, the underlying margin rate improved by more than 40 basis points, indicating a healthier core business performance.

    Show more
    Updated on 11/5/2026

    Vera Bradley (VRA) stock has gained about 105% since 7/31/2026 because of the following key factors:

    1. Strong Fiscal Q2 2027 Earnings Beat and Return to Profitability.

    Vera Bradley reported robust results for its fiscal Q2 2027, which ended July 31, 2026, announced on September 15, 2026. The company significantly beat analyst expectations, reporting non-GAAP earnings per share (EPS) of $0.11, a substantial beat against the consensus estimate of a loss of $0.08 per share. This marked a return to profitability from continuing operations, with net income of $4.5 million compared to a loss of ($4.7) million in the prior-year quarter. This positive earnings surprise fueled a significant stock surge, including a 34.54% increase in price the day following the earnings report.

    2. Significant Gross Margin Expansion and Tariff Refunds.

    The company demonstrated improved operational efficiency with a notable expansion in its gross profit margin during fiscal Q2 2027. Gross profit rose to $42.8 million, with the gross margin rate expanding to 59.8% from 49.9% year-over-year. This expansion was significantly aided by a non-recurring $7.7 million in tariff refunds. Even excluding these refunds, the underlying margin rate improved by more than 40 basis points, indicating a healthier core business performance.

    3. Strength in Direct-to-Consumer Channel and Progress in "Project Sunshine".

    Vera Bradley's direct segment showed considerable strength in fiscal Q2 2027, with revenue growing by 8.0% to $65.4 million and comparable sales increasing by 9.2%. This performance, alongside reported progress in the company's "Project Sunshine" transformation initiative, which includes brand initiatives and operational improvements such as reduced selling, general, and administrative (SG&A) expenses and inventory management, bolstered investor confidence in the company's turnaround strategy.

    4. Strengthened Balance Sheet with Increased Cash and No Debt.

    The company significantly improved its financial position as of July 31, 2026. Vera Bradley reported an increase in cash to $34.2 million, up from $15.2 million a year earlier and $18.5 million at the end of fiscal 2026. Concurrently, the company eliminated its long-term debt, and inventory declined by 28.4% to $69.3 million, contributing to a strong balance sheet and reducing financial risk.

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    Stock Movement Drivers

    Fundamental Drivers

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    Market Drivers

    7/31/2026 to 11/8/2026
    ReturnCorrelation
    VRA106.7% 
    Market (SPY)-1.6%23.7%
    Sector (XLY)1.3%17.2%

    Fundamental Drivers

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    Market Drivers

    4/30/2026 to 11/8/2026
    ReturnCorrelation
    VRA71.5% 
    Market (SPY)2.6%27.3%
    Sector (XLY)-0.5%24.2%

    Fundamental Drivers

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    Market Drivers

    10/31/2025 to 11/8/2026
    ReturnCorrelation
    VRA200.0% 
    Market (SPY)8.7%14.7%
    Sector (XLY)-1.4%13.3%

    Fundamental Drivers

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    Market Drivers

    10/31/2023 to 11/8/2026
    ReturnCorrelation
    VRA-3.7% 
    Market (SPY)81.9%26.0%
    Sector (XLY)58.2%26.8%

    Return vs. Risk

    Price Returns Compared

     202120222023202420252026Total [1]
    Returns
    VRA Return7%-47%70%-49%-38%191%-11%
    Peers Return21%-23%14%18%24%9%69%
    S&P 500 Return27%-19%24%23%16%12%105%

    Monthly Win Rates [3]
    VRA Win Rate67%42%67%33%42%64% 
    Peers Win Rate55%38%48%55%53%53% 
    S&P 500 Win Rate75%42%67%75%67%45% 

    Max Drawdowns [4]
    VRA Max Drawdown-41%-67%-26%-60%-56%-29% 
    Peers Max Drawdown-24%-49%-38%-35%-45%-35% 
    S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 

    [1] Cumulative total returns since the beginning of 2021
    [2] Peers: TPR, CPRI, PVH, RL, VFC.
    [3] Win Rate = % of calendar months in which monthly returns were positive
    [4] Max drawdown represents maximum peak-to-trough decline within a year
    [5] 2026 data is for the year up to 11/6/2026 (YTD)

    How Low Can It Go

    EventVRAS&P 500
    2025 US Tariff Shock
      % Loss-49.7%-18.8%
      % Gain to Breakeven98.8%23.1%
      Time to Breakeven311 days79 days
    2023 SVB Regional Banking Crisis
      % Loss-15.6%-6.7%
      % Gain to Breakeven18.6%7.1%
      Time to Breakeven8 days31 days
    2020 COVID-19 Crash
      % Loss-66.1%-33.7%
      % Gain to Breakeven195.4%50.9%
      Time to Breakeven328 days140 days
    2016-2017 Trump Reflation Bond Selloff
      % Loss-50.0%-3.7%
      % Gain to Breakeven99.9%3.9%
      Time to Breakeven474 days6 days
    2015-2016 China Devaluation / Global Growth Scare
      % Loss-12.5%-12.2%
      % Gain to Breakeven14.3%13.9%
      Time to Breakeven8 days62 days
    2013 Taper Tantrum
      % Loss-16.9%-0.2%
      % Gain to Breakeven20.3%0.2%
      Time to Breakeven53 days1 days

    Compare to TPR, CPRI, PVH, RL, VFC

    In The Past

    Vera Bradley's stock fell -49.7% during the 2025 US Tariff Shock. Such a loss loss requires a 98.8% gain to breakeven.

    Preserve Wealth

    Limiting losses and compounding gains is essential to preserving wealth.

    Asset Allocation

    Actively managed asset allocation strategies protect wealth. Learn more.

    EventVRAS&P 500
    2025 US Tariff Shock
      % Loss-49.7%-18.8%
      % Gain to Breakeven98.8%23.1%
      Time to Breakeven311 days79 days
    2020 COVID-19 Crash
      % Loss-66.1%-33.7%
      % Gain to Breakeven195.4%50.9%
      Time to Breakeven328 days140 days
    2016-2017 Trump Reflation Bond Selloff
      % Loss-50.0%-3.7%
      % Gain to Breakeven99.9%3.9%
      Time to Breakeven474 days6 days
    2011 US Debt Ceiling Crisis & European Contagion
      % Loss-36.4%-17.9%
      % Gain to Breakeven57.2%21.8%
      Time to Breakeven39 days123 days

    Compare to TPR, CPRI, PVH, RL, VFC

    In The Past

    Vera Bradley's stock fell -49.7% during the 2025 US Tariff Shock. Such a loss loss requires a 98.8% gain to breakeven.

    Preserve Wealth

    Limiting losses and compounding gains is essential to preserving wealth.

    Asset Allocation

    Actively managed asset allocation strategies protect wealth. Learn more.

    About Vera Bradley (VRA)

    ```html

    Vera Bradley, Inc. (VRA) is a lifestyle brand company specializing in the design, manufacture, and sale of a diverse range of women's handbags, luggage, travel items, and fashion and home accessories. The company operates through three distinct segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida, reflecting its multi-brand strategy and varied distribution channels for its products.

    The core product offerings under the Vera Bradley brand encompass a wide array of items, including various bag types such as totes, crossbodies, and backpacks, along with accessories like wallets, scarves, and technology cases. It also provides travel products like rolling luggage and duffel bags, home goods such as blankets and towels, and apparel including sleepwear and footwear. Complementing this, the Pura Vida segment offers popular bracelets, rings, and necklaces, expanding the company's reach into the jewelry market.

    Vera Bradley primarily serves women consumers and reaches its market through a robust multi-channel distribution strategy. Vera Bradley branded products are sold directly through its network of full-line and factory outlet stores across the U.S., its official e-commerce site, and an annual outlet sale. Indirect sales channels include approximately 1,800 specialty retail locations, department stores, national accounts, and third-party e-commerce platforms. Pura Vida products are sold directly through their dedicated websites and via wholesale retailers, ensuring broad market penetration for both brands.

    ```

    AI Analysis | Feedback

    A **patterned Coach or Kate Spade** for women's handbags and accessories.

    Imagine a company selling **patterned handbags and accessories** (like a more colorful Kate Spade) along with a popular brand of **casual jewelry** (like Alex and Ani).

    AI Analysis | Feedback

    • Handbags & Bags: Vera Bradley offers a variety of women's handbags and bags, including totes, crossbodies, backpacks, and lunch bags.
    • Luggage & Travel Items: The company provides rolling luggage, cosmetic cases, and various travel and packing accessories.
    • Fashion Accessories: This category includes wallets, wristlets, eyeglass cases, scarves, and technology accessories.
    • Home Goods & Gifts: Vera Bradley sells home products such as throw blankets, beach towels, comforters, mugs, and tumblers.
    • Apparel & Footwear: The company offers sleepwear, footwear, face masks, outerwear, and socks.
    • Jewelry (Pura Vida): Under the Pura Vida brand, Vera Bradley sells a range of bracelets, rings, and necklaces.
    • Licensing & Related Services: The company provides freight, licensing, and gift card breakage services.

    AI Analysis | Feedback

    Vera Bradley (VRA) sells primarily to individuals through its various direct-to-consumer channels, which include its full-line and factory outlet stores, company-operated e-commerce websites (verabradley.com, puravidabracel...com, .eu, .ca), and annual outlet sales events.

    The company serves the following categories of individual customers:

    1. Style-Conscious Individuals: Customers who seek out distinctive designs, patterns, and accessories, including handbags, fashion accessories, and apparel from Vera Bradley, as well as the lifestyle-oriented jewelry and accessories offered by the Pura Vida brand.
    2. Travelers: Individuals in need of functional and stylish luggage, travel bags, cosmetic cases, and various travel and packing accessories for their journeys.
    3. Gift-Givers and Home Decorators: Consumers purchasing gifts for others or seeking items for their own homes, such as throw blankets, beach towels, comforters, mugs, tumblers, and stationery products.

    AI Analysis | Feedback

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    AI Analysis | Feedback

    Ian Bickley - Chairman and Chief Executive Officer

    Ian Bickley was appointed Chairman and Chief Executive Officer of Vera Bradley, Inc. in March 2026, after serving as Executive Chairman since June 2025. Mr. Bickley was a key architect and leader at Tapestry, Inc. (formerly Coach, Inc.), where he oversaw global expansion and grew Coach's international sales significantly. He also held the positions of President of the International Group for Coach and President of Global Business Development for all Tapestry brands. Notably, he served as interim CEO of The Body Shop, where he played a role in its successful sale. Mr. Bickley currently serves as an independent director on the Boards of Directors at Crocs, Inc. and Brilliant Earth.

    Martin Layding - Chief Operating and Financial Officer

    Martin Layding was appointed Chief Operating and Financial Officer of Vera Bradley, Inc. in March 2026, having previously served as Chief Financial Officer since June 2025. He brings nearly 10 years of retail finance experience, including divisional roles at Tapestry and as CFO for Supreme during Carlyle's involvement with the brand. Mr. Layding also has a pattern of managing companies backed by private equity firms, having served as CFO for Function of Beauty, Rohrer Corp, and Noodle Partners, Inc. He began his career at Procter & Gamble.

    Mark Dely - Chief Administrative Officer

    Mark Dely joined Vera Bradley, Inc. in August 2016 as Vice President, Chief Legal Officer and Corporate Secretary. Prior to this, from January 2013 to July 2016, he served as Senior Vice President, Chief Legal Officer, General Counsel and Secretary of Fred's, Inc., a publicly-traded retailer. From July 2007 to December 2012, Mr. Dely was Vice President and Divisional General Counsel of the Franchise Services Group for The ServiceMaster Company.

    Melinda Paraie - Chief Brand Officer

    Melinda Paraie was appointed Chief Brand Officer of Vera Bradley, Inc. in November 2025. She brings nearly 20 years of retail merchandise, design, and marketing expertise. Ms. Paraie previously served as the Chief Executive Officer of Cath Kidston, where she managed the brand through its digital transformation and subsequent sale. Before that, she was a key leader at Tapestry, Inc. (formerly Coach, Inc.) for over ten years, most recently as Senior Vice President of Merchandising for North America and prior to that for the APAC region.

    AI Analysis | Feedback

    ```html

    Key Risks to Vera Bradley (VRA)

    1. Persistent Operational Losses and Uncertain Turnaround Execution: Vera Bradley has faced a "consistent trend of lower lows for almost a decade," characterized by ongoing topline challenges, significant impairments, and operational losses. The company has reported consolidated net losses in recent fiscal years, indicating financial instability. While management is implementing turnaround strategies, including reverting to core legacy products and reducing reliance on liquidation, the sustainability and effectiveness of these efforts to restore profitability and growth remain uncertain. The Pura Vida segment, in particular, continues to be a challenging part of the business.
    2. Challenges in Adapting to Evolving Consumer Preferences and Maintaining Brand Relevance: The company faces a significant risk in its "inability to predict and respond in a timely manner to changes in consumer demand." Past rebranding efforts have "hurt the company's most loyal customers," indicating difficulty in evolving without alienating its base. Furthermore, the reliance on mall-based retail and outlet stores, coupled with "substantial discounting practices," can diminish brand perception. The shift in sales channels, with an unexpected migration to e-commerce, presents profitability headwinds, even as overall Direct segment revenues decline. Maintaining and enhancing its brand is critical for Vera Bradley's business.
    3. Supply Chain Vulnerabilities and Cost Pressures: Vera Bradley is exposed to "global supply chain risks from incremental tariffs on raw materials and finished goods, particularly from Asian sourcing hubs." As the company relies heavily on imported textiles and components, sustained trade tensions are a continuous cost headwind that can erode gross margins. Inflationary pressures also continue to impact Vera Bradley's customers, especially in the factory channel, and contribute to pressure on gross margin. Delays in receiving products can lead to increased freight costs, inventory shortages, and missed sales opportunities.
    ```

    AI Analysis | Feedback

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    AI Analysis | Feedback

    Vera Bradley (VRA) operates in several market segments, with the addressable markets for its main products and services varying by region. Here are the estimated market sizes for Vera Bradley's key product categories:

    Handbags

    • The global handbag market size was estimated at approximately USD 56.48 billion in 2024 and is projected to reach USD 81.79 billion by 2030, growing at a CAGR of 6.5% from 2025 to 2030.
    • In the U.S. alone, the handbag market was valued at USD 13 billion. The U.S. handbag market is expected to reach USD 19,957.6 million by 2030, growing at a CAGR of 5.2% from 2022 to 2030.
    • The U.S. luxury handbag market, a segment Vera Bradley participates in, was estimated at USD 11.48 billion in 2024 and is projected to reach USD 15.07 billion by 2030, with a CAGR of 4.6% from 2025 to 2030.

    Luggage and Travel Items

    • The global luggage market size was estimated at USD 38.80 billion in 2023 and is projected to reach USD 61.49 billion by 2030, with a CAGR of 7.1% from 2024 to 2030. Another estimate places the global luggage market at USD 38.8 billion in 2023, with a projection to reach USD 101.0 billion by 2035, growing at a CAGR of 8.3% from 2024 to 2035.
    • The North America luggage market generated USD 14,459.1 million in 2024 and is expected to reach USD 21,520.2 million by 2030, growing at a CAGR of 6.9% from 2025 to 2030.
    • Specifically for travel bags, the global market size was USD 18.4 billion in 2024 and is expected to reach USD 37.9 billion by 2034, growing at a CAGR of 7.5% from 2025 to 2034.
    • The U.S. travel bag market is expected to reach USD 5.8 billion by 2030, with a CAGR of 4.8% during the forecast period.

    Fashion Accessories (excluding handbags and Pura Vida jewelry)

    • The global fashion accessories market was valued at USD 813.0 billion in 2024 and is expected to be worth around USD 1771.6 billion by 2034, growing at a CAGR of 8.1% from 2025 to 2034.
    • The global fashion accessories market size was estimated at USD 798.81 billion in 2024 and is projected to reach USD 1259.43 billion by 2030, growing at a CAGR of 8.1% from 2025 to 2030.
    • The U.S. fashion accessories market generated revenue of USD 222,074.1 million in 2024 and is expected to reach USD 342,988.5 million by 2030, growing at a CAGR of 7.8% from 2025 to 2030.

    Jewelry (Pura Vida brand)

    • The global jewelry market size was valued at USD 389.13 billion in 2024 and is predicted to grow to approximately USD 649.51 billion by 2034, with a CAGR of roughly 4.9% between 2025 and 2034.
    • The U.S. jewelry market size was valued at USD 73 billion in 2023 and is projected to reach USD 97 billion by 2030, growing at a CAGR of 4.1%. Another source indicates the U.S. jewelry market size reached USD 78.9 billion in 2025 and is expected to reach USD 115.5 billion by 2034, exhibiting a growth rate (CAGR) of 4.10% during 2026-2034.

    Home Accessories and Gifts (Home Textiles)

    • The global home textile market size was estimated at USD 137.81 billion in 2025 and is projected to reach USD 231.40 billion by 2033, growing at a CAGR of 6.9% from 2026 to 2033.
    • The United States home textile market size was worth around USD 22.97 billion in 2023 and is predicted to grow to approximately USD 41.70 billion by 2032, with a compound annual growth rate (CAGR) of roughly 6.10% between 2024 and 2032.
    • Another estimate for the U.S. home textile market indicates a size of USD 44,308.2 million in 2024, anticipated to reach USD 70,658.6 million by 2033, with a CAGR of 5.2% from 2024 to 2033.

    AI Analysis | Feedback

    Vera Bradley (VRA) is expected to drive future revenue growth over the next 2-3 years through several strategic initiatives focused on strengthening its core business and enhancing its market approach.

    1. Rebuilding and Growth of the Wholesale Business: The company is concentrating on renewing its wholesale division by focusing on key retailers and specialty accounts, which is expected to expand its brand reach and recover market share.
    2. Stabilization and Enhancement of the Direct-to-Consumer Channel: Vera Bradley aims to stabilize its direct business, which includes its full-line stores and e-commerce platforms. This involves refining and potentially expanding the "Outlet 2.0" concept to elevate the customer experience and drive higher sales and conversion rates, as well as continued growth in e-commerce revenues.
    3. Product Innovation and Strategic Collaborations: Product innovation, including the launch of new silhouettes that resonate with customers, and strategic collaborations are key to attracting new customers and keeping the brand fresh. These efforts are vital for stimulating demand and expanding the customer base.
    4. Reduced Reliance on Liquidation Sales and Elevated Brand Experience: Vera Bradley is strategically shifting away from a heavy reliance on annual outlet sales and liquidation channels to protect and enhance its brand perception. This shift is intended to lead to higher average selling prices and an improved overall customer and brand experience, contributing to more sustainable and higher-quality revenue growth.

    AI Analysis | Feedback

    Share Repurchases

    • Vera Bradley repurchased approximately $18.1 million of its common stock during Fiscal Year 2023 (ended January 28, 2023).
    • During Fiscal Year 2024 (ended February 3, 2024), the company repurchased approximately $2.2 million of its common stock.
    • A $50.0 million share repurchase authorization was in effect and expired in December 2024, with $25.5 million remaining under this authorization as of March 13, 2024.

    Capital Expenditures

    • Net capital spending for Fiscal Year 2026 (ended January 31, 2026) totaled $3.3 million, primarily allocated to new store openings and investments related to "Project Restoration".
    • Capital expenditures were $10.4 million in Fiscal Year 2025 (ended January 31, 2025), $3.8 million in Fiscal Year 2024 (ended February 3, 2024), and $8.2 million in Fiscal Year 2023 (ended January 28, 2023).
    • For Fiscal Year 2022 (ended January 29, 2022), net capital spending was $5.5 million.

    Peer Outperformance in Footwear

    VRA has trailed 63% of its 8 Footwear peers over 5Y. Footwear ranks 7th of 22 industries in Consumer Discretionary by median 5Y return.
    Share of Footwear constituents that VRA has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
    1Y
    88%
    of 8 industry peers · 200.0% return
    3Y
    25%
    of 8 industry peers · -3.0% return
    5Y
    38%
    of 8 industry peers · -32.2% return
    No Footwear peer with a comparable growth profile has beaten VRA by more than 20pp over 5Y.
    Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Footwear is VRA's own industry. Use this to see which corners of the sector have carried the returns.
    Industry Names 1Y med3Y med5Y med Top 3 by 5Y
    Education Services 14 -14.6%32.0%43.4% CVSA 236% · GHC 113% · LRN 109%
    Homebuilding 17 2.8%30.2%31.1% PHM 176% · TOL 159% · GRBK 156%
    Hotels, Resorts & Cruise Lines 21 19.1%64.5%10.0% RCL 261% · MAR 158% · HLT 148%
    Automotive Retail 17 -4.5%15.1%9.6% MUSA 202% · PAG 116% · ORLY 112%
    Home Improvement Retail 5 -4.8%5.1%2.6% HD 6% · LOW 6% · FND -62%
    Home Furnishings 3 3.8%80.9%-1.0% SGI 51% · MHK -14%
    Footwear ← 9 75.5%91.6%-14.0% DECK 25% · SHOO -11% · CROX -14%
    Restaurants 36 1.5%-2.3%-20.8% EAT 372% · CAKE 166% · TXRH 117%
    Specialized Consumer Services 10 -12.1%33.5%-24.5% FTDR 176% · HRB 153% · ADT 24%
    Distributors 4 -6.7%-16.2%-25.6% ARMK 98% · GPC 5% · POOL -56%
    Computer & Electronics Retail 3 32.8%83.4%-25.8% BBY -3% · GME -54%
    Leisure Products 14 -18.0%-3.8%-35.5% GOLF 51% · HAS 49% · BC -15%
    Leisure Facilities 12 16.8%8.8%-39.5% OSW 164% · LTH 142% · PLNT -37%
    Household Appliances 18 36.3%22.9%-40.0% WHR -82%
    Automotive Parts & Equipment 37 -13.5%-21.6%-46.0% GTX 193% · PATK 65% · ALV 39%
    Broadline Retail 12 -4.4%23.6%-46.1% EBAY 81% · AMZN 49% · OLLI 25%
    Apparel Retail 27 -5.5%4.9%-48.7% ANF 229% · VSXY 115% · TJX 108%
    Apparel, Accessories & Luxury Goods 29 14.6%23.7%-50.6% TPR 256% · RL 222% · KTB 56%
    Casinos & Gaming 21 -25.1%-15.4%-51.0% BYD 25% · RRR 22% · LVS 5%
    Other Specialty Retail 25 -5.3%-7.9%-58.5% ULTA 66% · ASO 51% · ARHS 23%
    Automobile Manufacturers 8 -57.1%-42.1%-70.4% GM 51% · TSLA -8% · F -16%
    Consumer Electronics 11 -31.6%-31.4%-80.7% GRMN 116%
    Median of constituents with a full price history over each window. Top names are limited to companies above $2B market cap.

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    MNTNMNTN0.4-48.8%-55.4%

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    Peer Comparisons

    Peers to compare with:

    Financials

    VRATPRCPRIPVHRLVFCMedian
    NameVera Bra.Tapestry Capri PVH Ralph La.VF  
    Mkt Price7.05133.4020.6891.00383.0020.7055.85
    Mkt Cap-26.62.34.223.08.18.1
    Rev LTM-8,1943,3998,9228,5389,4068,538
    Op Inc LTM-2,010937181,516666718
    FCF LTM-1,8801847151,261636715
    FCF 3Y Avg-1,383204675957498675
    CFO LTM-2,0622618751,543830875
    CFO 3Y Avg-1,5242968441,245652844

    Growth & Margins

    VRATPRCPRIPVHRLVFCMedian
    NameVera Bra.Tapestry Capri PVH Ralph La.VF  
    Rev Chg LTM-13.7%-4.2%1.6%12.8%-1.4%1.6%
    Rev Chg 3Y Avg-7.3%-11.9%-0.8%9.6%-4.2%-0.8%
    Rev Chg Q-11.1%-5.5%-3.2%9.1%-3.8%-3.2%
    QoQ Delta Rev Chg LTM-2.4%-1.4%-0.8%2.2%-1.1%-0.8%
    Op Inc Chg LTM-49.4%-23.8%11.0%31.5%42.3%31.5%
    Op Inc Chg 3Y Avg-21.6%-40.8%1.8%27.3%34.8%21.6%
    Op Mgn LTM-24.5%2.7%8.0%17.8%7.1%8.0%
    Op Mgn 3Y Avg-20.1%3.9%8.3%15.3%4.7%8.3%
    QoQ Delta Op Mgn LTM-0.6%0.4%1.0%1.3%0.7%0.7%
    CFO/Rev LTM-25.2%7.7%9.8%18.1%8.8%9.8%
    CFO/Rev 3Y Avg-20.5%8.8%9.5%16.3%6.9%9.5%
    FCF/Rev LTM-23.0%5.4%8.0%14.8%6.8%8.0%
    FCF/Rev 3Y Avg-18.6%6.1%7.6%12.5%5.2%7.6%

    Valuation

    VRATPRCPRIPVHRLVFCMedian
    NameVera Bra.Tapestry Capri PVH Ralph La.VF  
    Mkt Cap-26.62.34.223.08.18.1
    P/S-3.20.70.52.70.90.9
    P/Op Inc-13.224.55.815.212.213.2
    P/EBIT-13.224.510.916.214.214.2
    P/E-16.511.0-24.821.422.016.5
    P/CFO-12.98.74.814.99.89.8
    Total Yield-7.4%9.2%-3.9%5.7%6.4%6.4%
    Dividend Yield-1.3%0.0%0.2%1.0%1.8%1.0%
    FCF Yield 3Y Avg-7.9%7.0%16.6%5.7%7.9%7.9%
    D/E-0.20.71.00.10.60.6
    Net D/E-0.10.60.80.10.60.6

    Returns

    VRATPRCPRIPVHRLVFCMedian
    NameVera Bra.Tapestry Capri PVH Ralph La.VF  
    1M Rtn37.2%14.8%38.3%11.9%3.2%38.0%26.0%
    3M Rtn103.2%-17.5%35.1%4.0%-2.9%39.1%19.5%
    6M Rtn70.3%0.6%11.6%1.8%7.4%10.4%8.9%
    12M Rtn200.0%30.3%-6.5%18.9%19.2%44.6%24.8%
    3Y Rtn-3.0%403.7%-57.1%20.4%242.7%46.0%33.2%
    1M Excs Rtn43.8%20.2%45.9%17.2%9.3%47.6%32.0%
    3M Excs Rtn112.8%-13.9%38.9%9.4%-0.7%44.8%24.2%
    6M Excs Rtn70.6%0.9%11.9%2.1%7.7%10.7%9.2%
    12M Excs Rtn179.2%15.0%-15.6%8.3%13.5%34.6%14.2%
    3Y Excs Rtn-74.4%361.4%-133.7%-49.6%183.2%-6.4%-28.0%

    Comparison Analyses

    null

    Segment Financials

    Revenue by Segment
    $ Mil20262025202420232022
    Vera Bradley (VB) Direct228258310328355
    Vera Bradley (VB) Indirect4261747366
    Pura Vida Bracelets (Pura Vida)   98120
    Total270319384500540


    Operating Income by Segment
    $ Mil20262025202420232022
    Vera Bradley (VB) Direct1825625174
    Vera Bradley (VB) Indirect915242320
    Unallocated corporate expenses-59-69-75-90-76
    Pura Vida Bracelets (Pura Vida)   -7910
    Total-32-2912-9527


    Price Behavior

    Price Behavior
    Market Price$7.05 
    First Trading Date10/21/2010 
    Distance from 52W High-6.4% 
       50 Days200 Days
    DMA Price$4.93$3.77
    DMA Trendupup
    Distance from DMA43.0%86.9%
     3M1YR
    Volatility87.8%87.7%
    Downside Capture-91.7331.42
    Upside Capture329.49153.57
    Correlation (S&P 500)25.7%15.2%
    VRA Betas & Captures as of 10/31/2026

     1M2M3M6M1Y3Y
    Beta1.440.920.871.330.801.24
    Up Beta-12.00-2.77-1.87-0.54-0.271.03
    Down Beta3.454.112.902.371.471.29
    Up Capture523%353%325%259%220%175%
    Bmk +ve Days12182862130427
    Stock +ve Days15263664129351
    Down Capture-127%-296%-120%101%47%110%
    Bmk -ve Days10253664121325
    Stock -ve Days7162757112377

    [1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
    Based On 1-Year Data
    Annualized
    Return    		Annualized
    Volatility    		Sharpe
    Ratio    		Correlation
    with VRA
    VRA189.0%87.7%1.57-
    Sector ETF (XLY)-1.9%19.8%-0.2212.7%
    Equity (SPY)9.5%13.6%0.4014.4%
    Gold (GLD)1.6%28.7%0.058.1%
    Commodities (DBC)38.4%21.2%1.42-2.4%
    Real Estate (VNQ)11.3%14.2%0.519.0%
    Bitcoin (BTCUSD)-27.2%43.6%-0.6111.1%

    Smart multi-asset allocation framework can stack odds in your favor. Learn How
    Based On 5-Year Data
    Annualized
    Return    		Annualized
    Volatility    		Sharpe
    Ratio    		Correlation
    with VRA
    VRA-5.5%66.1%0.18-
    Sector ETF (XLY)4.0%24.2%0.1233.2%
    Equity (SPY)11.3%17.3%0.4832.8%
    Gold (GLD)17.5%19.1%0.743.7%
    Commodities (DBC)8.1%19.6%0.304.1%
    Real Estate (VNQ)1.3%18.9%-0.0426.2%
    Bitcoin (BTCUSD)4.0%51.6%0.2617.2%

    Smart multi-asset allocation framework can stack odds in your favor. Learn How
    Based On 10-Year Data
    Annualized
    Return    		Annualized
    Volatility    		Sharpe
    Ratio    		Correlation
    with VRA
    VRA-5.5%62.9%0.17-
    Sector ETF (XLY)12.8%22.3%0.5235.9%
    Equity (SPY)15.0%18.0%0.7034.6%
    Gold (GLD)11.9%16.5%0.590.1%
    Commodities (DBC)7.5%18.1%0.3310.1%
    Real Estate (VNQ)5.9%20.7%0.2433.5%
    Bitcoin (BTCUSD)60.0%66.3%1.0013.4%

    Smart multi-asset allocation framework can stack odds in your favor. Learn How

    Short Interest

    Short Interest: As Of Date10152026
    Short Interest: Shares Quantity0.9 Mil
    Short Interest: % Change Since 930202654.2%
    Average Daily Volume0.6 Mil
    Days-to-Cover Short Interest1.6 days

    Returns Analyses

    Earnings Returns History

    Updated 10/16/2026
    Expand for More
     Forward Returns
    Earnings Date1D Returns5D Returns21D Returns
    9/15/202634.5%36.8%90.0%
    6/11/20268.8%18.6%19.5%
    3/12/202635.7%41.8%55.8%
    9/11/2025-7.9%-10.1%-11.4%
    6/11/2025-19.1%-0.4%-8.1%
    3/12/2025-3.1%-3.1%-17.5%
    12/11/2024-11.9%-27.9%-32.5%
    9/11/2024-4.6%2.2%2.2%
    ...
    SUMMARY STATS   
    # Positive10109
    # Negative131314
    Median Positive8.5%14.5%16.8%
    Median Negative-11.0%-10.1%-16.1%
    Max Positive35.7%41.8%90.0%
    Max Negative-19.1%-27.9%-33.0%
     Collapse to Preview
     Forward Returns
    Earnings Date1D Returns5D Returns21D Returns
    9/15/202634.5%36.8%90.0%
    6/11/20268.8%18.6%19.5%
    3/12/202635.7%41.8%55.8%
    9/11/2025-7.9%-10.1%-11.4%
    6/11/2025-19.1%-0.4%-8.1%
    3/12/2025-3.1%-3.1%-17.5%
    12/11/2024-11.9%-27.9%-32.5%
    9/11/2024-4.6%2.2%2.2%
    6/12/2024-17.2%-22.3%-16.3%
    3/13/2024-13.4%-12.2%-8.3%
    12/6/20236.4%4.9%2.5%
    8/30/20232.8%-1.5%-1.7%
    6/7/202313.9%15.8%16.8%
    3/8/20238.3%6.8%8.6%
    12/7/202215.7%22.9%24.6%
    8/31/2022-11.0%-22.7%-33.0%
    6/8/2022-8.6%-22.8%-30.6%
    3/9/20224.1%13.3%0.6%
    12/8/2021-18.8%-15.4%-16.0%
    9/1/2021-9.4%-9.9%-17.9%
    6/9/2021-6.9%-7.9%-17.4%
    3/10/20214.4%5.3%-2.9%
    12/9/2020-13.9%-7.3%-5.0%
    SUMMARY STATS   
    # Positive10109
    # Negative131314
    Median Positive8.5%14.5%16.8%
    Median Negative-11.0%-10.1%-16.1%
    Max Positive35.7%41.8%90.0%
    Max Negative-19.1%-27.9%-33.0%

    SEC Filings

    Expand for More
    Report DateFiling DateFiling
    07/31/202609/15/202610-Q
    04/30/202606/11/202610-Q
    01/31/202603/27/202610-K
    10/31/202512/11/202510-Q
    07/31/202509/11/202510-Q
    04/30/202506/11/202510-Q
    01/31/202503/28/202510-K
    10/31/202412/11/202410-Q
    07/31/202409/11/202410-Q
    04/30/202406/12/202410-Q
    01/31/202403/29/202410-K
    10/31/202312/06/202310-Q
    07/31/202309/06/202310-Q
    04/30/202306/07/202310-Q
    01/31/202303/28/202310-K
    10/31/202212/07/202210-Q
     Collapse to Preview
    Report DateFiling DateFiling
    07/31/202609/15/202610-Q
    04/30/202606/11/202610-Q
    01/31/202603/27/202610-K
    10/31/202512/11/202510-Q
    07/31/202509/11/202510-Q
    04/30/202506/11/202510-Q
    01/31/202503/28/202510-K
    10/31/202412/11/202410-Q
    07/31/202409/11/202410-Q
    04/30/202406/12/202410-Q
    01/31/202403/29/202410-K
    10/31/202312/06/202310-Q
    07/31/202309/06/202310-Q
    04/30/202306/07/202310-Q
    01/31/202303/28/202310-K
    10/31/202212/07/202210-Q
    07/31/202209/07/202210-Q
    04/30/202206/09/202210-Q
    01/31/202203/29/202210-K
    10/31/202112/08/202110-Q
    07/31/202109/08/202110-Q
    04/30/202106/09/202110-Q
    01/31/202103/30/202110-K
    10/31/202012/09/202010-Q
    07/31/202009/09/202010-Q
    04/30/202006/10/202010-Q
    01/31/202003/31/202010-K
    10/31/201912/11/201910-Q

    Recent Forward Guidance

    Updated 11/2/2026

    Latest: Q2 2027 Earnings Reported 9/15/2026

    Forward GuidanceGuidance Change
    MetricSourceLowMidHigh% Chg% DeltaChangePrior
    2027 Non-GAAP Operating Loss ImprovementReported0.50.5  0AffirmedGuidance: 0.5 for 2027
    2027 Non-GAAP Operating LossReported -10.85 Mil-10.85 Mil   
    2027 SalesReported255.00 Mil262.50 Mil270.00 Mil0 AffirmedGuidance: 262.50 Mil for 2027


    Prior: Q1 2027 Earnings Reported 6/11/2026

    Forward GuidanceGuidance Change
    MetricSourceLowMidHigh% Chg% DeltaChangePrior
    2027 Operating Loss ImprovementReported 0.5  10.0%RaisedGuidance: 0.4 for 2027
    2027 RevenueReported255.00 Mil262.50 Mil270.00 Mil0 AffirmedGuidance: 262.50 Mil for 2027

    Insider Activity

    Updated 10/7/2026
    Expand for More
    #OwnerTitleHoldingActionFiling DatePriceSharesTransacted
    Value    		Value of
    Held Shares    		Form
    1Brockman, IvanSee note.Buy100620265.0210,00050,20062,750Form
    2Brockman, IvanSee note.Buy92920264.002,50010,00010,000Form
    3Meslow, AndrewDirectBuy61520263.7324,92692,9742,424,500Form
    4Bickley, IanChief Executive OfficerSee Note.Buy61520263.8728,901111,847524,861Form
    5Meslow, AndrewDirectBuy121520251.9350,00096,4551,157,460Form
     Collapse to Preview
    #OwnerTitleHoldingActionFiling DatePriceSharesTransacted
    Value    		Value of
    Held Shares    		Form
    1Brockman, IvanSee note.Buy100620265.0210,00050,20062,750Form
    2Brockman, IvanSee note.Buy92920264.002,50010,00010,000Form
    3Meslow, AndrewDirectBuy61520263.7324,92692,9742,424,500Form
    4Bickley, IanChief Executive OfficerSee Note.Buy61520263.8728,901111,847524,861Form
    5Meslow, AndrewDirectBuy121520251.9350,00096,4551,157,460Form
    6Meslow, AndrewDirectBuy121520251.98250,000493,7501,086,250Form
    7Bickley, IanDirectBuy121520251.9453,000103,0321,636,127Form

    Vera Bradley — Investor Video Playlist

    Industry Resources

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