Vera Bradley (VRA)
Market Price (8/8/2026): $3.45 | Market Cap: $97.0 MilSector: Consumer Discretionary | Industry: Footwear
Vera Bradley (VRA)
Market Price (8/8/2026): $3.45Market Cap: $97.0 MilSector: Consumer DiscretionaryIndustry: Footwear
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, and Experience Economy & Premiumization. Themes include Online Marketplaces, Direct-to-Consumer Brands, Show more. | Weak multi-year price returns2Y Excs Rtn is -88%, 3Y Excs Rtn is -121% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -18 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -6.5% Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 54% Expensive valuation multiplesP/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 36x Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -9.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -18% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -24% Key risksVRA key risks include [1] failing to predict and respond to fashion trends and [2] alienating its loyal customer base with its rebranding efforts. |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, and Experience Economy & Premiumization. Themes include Online Marketplaces, Direct-to-Consumer Brands, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -88%, 3Y Excs Rtn is -121% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -18 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -6.5% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 54% |
| Expensive valuation multiplesP/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 36x |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -9.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -18% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -24% |
| Key risksVRA key risks include [1] failing to predict and respond to fashion trends and [2] alienating its loyal customer base with its rebranding efforts. |
Qualitative Assessment
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Vera Bradley (VRA) stock has lost about 15% since 4/30/2026 because of the following key factors:
1. Persistent Negative Analyst Sentiment.
Despite Vera Bradley announcing better-than-expected first quarter Fiscal Year 2027 results on June 11, 2026, with a narrower non-GAAP net loss of $2.5 million ($0.09 per diluted share) against an expected $0.33 loss per share, the consensus analyst rating remained "Reduce" as of July 31, 2026. This sustained cautious outlook, with a majority of analysts issuing "Hold" or "Sell" ratings, likely exerted downward pressure on the stock and limited a sustained recovery.
2. Lingering Concerns over Financial Turnaround.
While Vera Bradley's first quarter Fiscal Year 2027 (which ended around May 1, 2026) marked the first revenue growth since Fiscal Year 2022, with consolidated net revenues increasing 7.8% to $55.7 million, the company still reported a GAAP net loss of $4.8 million. Analysts noted on July 14, 2026, that despite operational progress under "Project Sunshine," cash flows remained negative, contributing to a "speculative 'hold'" rating. This continued financial uncertainty, against a backdrop of a 15.42% revenue decrease and a $47.84 million loss in Fiscal Year 2026, fueled investor skepticism regarding the long-term success of the turnaround and the company's overall financial health.
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Vera Bradley (VRA) stock has lost about 15% since 4/30/2026 because of the following key factors:
1. Persistent Negative Analyst Sentiment.
Despite Vera Bradley announcing better-than-expected first quarter Fiscal Year 2027 results on June 11, 2026, with a narrower non-GAAP net loss of $2.5 million ($0.09 per diluted share) against an expected $0.33 loss per share, the consensus analyst rating remained "Reduce" as of July 31, 2026. This sustained cautious outlook, with a majority of analysts issuing "Hold" or "Sell" ratings, likely exerted downward pressure on the stock and limited a sustained recovery.
2. Lingering Concerns over Financial Turnaround.
While Vera Bradley's first quarter Fiscal Year 2027 (which ended around May 1, 2026) marked the first revenue growth since Fiscal Year 2022, with consolidated net revenues increasing 7.8% to $55.7 million, the company still reported a GAAP net loss of $4.8 million. Analysts noted on July 14, 2026, that despite operational progress under "Project Sunshine," cash flows remained negative, contributing to a "speculative 'hold'" rating. This continued financial uncertainty, against a backdrop of a 15.42% revenue decrease and a $47.84 million loss in Fiscal Year 2026, fueled investor skepticism regarding the long-term success of the turnaround and the company's overall financial health.
3. Inadequate Catalysts for Sustained Recovery.
Although the Q1 Fiscal Year 2027 earnings report led to a nearly 10% stock increase on June 11, 2026, and a new partnership with Nordstrom was announced on June 16, 2026, these positive developments were not sufficient to counteract the broader negative sentiment and historical performance issues. The stock's inability to maintain significant upward momentum indicates that these catalysts were not strong enough to convince a substantial portion of the market of a definitive and sustained recovery, contributing to the overall downward trend since April 30, 2026.
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Stock Movement Drivers
Fundamental Drivers
The -15.6% change in VRA stock from 4/30/2026 to 8/7/2026 was primarily driven by a -15.4% change in the company's P/S Multiple.| (LTM values as of) | 4302026 | 8072026 | Change |
|---|---|---|---|
| Stock Price ($) | 4.11 | 3.47 | -15.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 270 | 274 | 1.5% |
| P/S Multiple | 0.4 | 0.4 | -15.4% |
| Shares Outstanding (Mil) | 28 | 28 | -1.7% |
| Cumulative Contribution | -15.6% |
Market Drivers
4/30/2026 to 8/7/2026| Return | Correlation | |
|---|---|---|
| VRA | -15.6% | |
| Market (SPY) | 7.6% | 35.9% |
| Sector (XLY) | 1.3% | 36.3% |
Fundamental Drivers
The 44.6% change in VRA stock from 1/31/2026 to 8/7/2026 was primarily driven by a 44.2% change in the company's P/S Multiple.| (LTM values as of) | 1312026 | 8072026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.40 | 3.47 | 44.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 271 | 274 | 1.0% |
| P/S Multiple | 0.2 | 0.4 | 44.2% |
| Shares Outstanding (Mil) | 28 | 28 | -0.7% |
| Cumulative Contribution | 44.6% |
Market Drivers
1/31/2026 to 8/7/2026| Return | Correlation | |
|---|---|---|
| VRA | 44.6% | |
| Market (SPY) | 12.1% | 10.2% |
| Sector (XLY) | -0.9% | 9.4% |
Fundamental Drivers
The 79.8% change in VRA stock from 7/31/2025 to 8/7/2026 was primarily driven by a 101.2% change in the company's P/S Multiple.| (LTM values as of) | 7312025 | 8072026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.93 | 3.47 | 79.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 302 | 274 | -9.5% |
| P/S Multiple | 0.2 | 0.4 | 101.2% |
| Shares Outstanding (Mil) | 28 | 28 | -1.2% |
| Cumulative Contribution | 79.8% |
Market Drivers
7/31/2025 to 8/7/2026| Return | Correlation | |
|---|---|---|
| VRA | 79.8% | |
| Market (SPY) | 23.4% | 11.6% |
| Sector (XLY) | 8.9% | 14.3% |
Fundamental Drivers
The -48.5% change in VRA stock from 7/31/2023 to 8/7/2026 was primarily driven by a -44.8% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 7312023 | 8072026 | Change |
|---|---|---|---|
| Stock Price ($) | 6.74 | 3.47 | -48.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 496 | 274 | -44.8% |
| P/S Multiple | 0.4 | 0.4 | -14.8% |
| Shares Outstanding (Mil) | 31 | 28 | 9.5% |
| Cumulative Contribution | -48.5% |
Market Drivers
7/31/2023 to 8/7/2026| Return | Correlation | |
|---|---|---|
| VRA | -48.5% | |
| Market (SPY) | 74.9% | 27.1% |
| Sector (XLY) | 41.1% | 28.5% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| VRA Return | 7% | -47% | 70% | -49% | -38% | 40% | -58% |
| Peers Return | 21% | -23% | 14% | 18% | 24% | 3% | 59% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 13% | 105% |
Monthly Win Rates [3] | |||||||
| VRA Win Rate | 67% | 42% | 67% | 33% | 42% | 50% | |
| Peers Win Rate | 55% | 38% | 48% | 55% | 53% | 52% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| VRA Max Drawdown | -41% | -67% | -26% | -60% | -56% | -28% | |
| Peers Max Drawdown | -24% | -49% | -38% | -35% | -45% | -28% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: TPR, CPRI, PVH, RL, VFC.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 8/7/2026 (YTD)
How Low Can It Go
| Event | VRA | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -49.7% | -18.8% |
| % Gain to Breakeven | 98.8% | 23.1% |
| Time to Breakeven | 311 days | 79 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -15.6% | -6.7% |
| % Gain to Breakeven | 18.6% | 7.1% |
| Time to Breakeven | 8 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -66.1% | -33.7% |
| % Gain to Breakeven | 195.4% | 50.9% |
| Time to Breakeven | 328 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -50.0% | -3.7% |
| % Gain to Breakeven | 99.9% | 3.9% |
| Time to Breakeven | 474 days | 6 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -12.5% | -12.2% |
| % Gain to Breakeven | 14.3% | 13.9% |
| Time to Breakeven | 8 days | 62 days |
| 2013 Taper Tantrum | ||
| % Loss | -16.9% | -0.2% |
| % Gain to Breakeven | 20.3% | 0.2% |
| Time to Breakeven | 53 days | 1 days |
In The Past
Vera Bradley's stock fell -49.7% during the 2025 US Tariff Shock. Such a loss loss requires a 98.8% gain to breakeven.
Preserve Wealth
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Asset Allocation
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| Event | VRA | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -49.7% | -18.8% |
| % Gain to Breakeven | 98.8% | 23.1% |
| Time to Breakeven | 311 days | 79 days |
| 2020 COVID-19 Crash | ||
| % Loss | -66.1% | -33.7% |
| % Gain to Breakeven | 195.4% | 50.9% |
| Time to Breakeven | 328 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -50.0% | -3.7% |
| % Gain to Breakeven | 99.9% | 3.9% |
| Time to Breakeven | 474 days | 6 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -36.4% | -17.9% |
| % Gain to Breakeven | 57.2% | 21.8% |
| Time to Breakeven | 39 days | 123 days |
In The Past
Vera Bradley's stock fell -49.7% during the 2025 US Tariff Shock. Such a loss loss requires a 98.8% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Vera Bradley (VRA)
Vera Bradley, Inc. (VRA) is a lifestyle brand company specializing in the design, manufacture, and sale of a diverse range of women's handbags, luggage, travel items, and fashion and home accessories. The company operates through three distinct segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida, reflecting its multi-brand strategy and varied distribution channels for its products.
The core product offerings under the Vera Bradley brand encompass a wide array of items, including various bag types such as totes, crossbodies, and backpacks, along with accessories like wallets, scarves, and technology cases. It also provides travel products like rolling luggage and duffel bags, home goods such as blankets and towels, and apparel including sleepwear and footwear. Complementing this, the Pura Vida segment offers popular bracelets, rings, and necklaces, expanding the company's reach into the jewelry market.
Vera Bradley primarily serves women consumers and reaches its market through a robust multi-channel distribution strategy. Vera Bradley branded products are sold directly through its network of full-line and factory outlet stores across the U.S., its official e-commerce site, and an annual outlet sale. Indirect sales channels include approximately 1,800 specialty retail locations, department stores, national accounts, and third-party e-commerce platforms. Pura Vida products are sold directly through their dedicated websites and via wholesale retailers, ensuring broad market penetration for both brands.
```AI Analysis | Feedback
A **patterned Coach or Kate Spade** for women's handbags and accessories.
Imagine a company selling **patterned handbags and accessories** (like a more colorful Kate Spade) along with a popular brand of **casual jewelry** (like Alex and Ani).
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- Handbags & Bags: Vera Bradley offers a variety of women's handbags and bags, including totes, crossbodies, backpacks, and lunch bags.
- Luggage & Travel Items: The company provides rolling luggage, cosmetic cases, and various travel and packing accessories.
- Fashion Accessories: This category includes wallets, wristlets, eyeglass cases, scarves, and technology accessories.
- Home Goods & Gifts: Vera Bradley sells home products such as throw blankets, beach towels, comforters, mugs, and tumblers.
- Apparel & Footwear: The company offers sleepwear, footwear, face masks, outerwear, and socks.
- Jewelry (Pura Vida): Under the Pura Vida brand, Vera Bradley sells a range of bracelets, rings, and necklaces.
- Licensing & Related Services: The company provides freight, licensing, and gift card breakage services.
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Vera Bradley (VRA) sells primarily to individuals through its various direct-to-consumer channels, which include its full-line and factory outlet stores, company-operated e-commerce websites (verabradley.com, puravidabracel...com, .eu, .ca), and annual outlet sales events.
The company serves the following categories of individual customers:
- Style-Conscious Individuals: Customers who seek out distinctive designs, patterns, and accessories, including handbags, fashion accessories, and apparel from Vera Bradley, as well as the lifestyle-oriented jewelry and accessories offered by the Pura Vida brand.
- Travelers: Individuals in need of functional and stylish luggage, travel bags, cosmetic cases, and various travel and packing accessories for their journeys.
- Gift-Givers and Home Decorators: Consumers purchasing gifts for others or seeking items for their own homes, such as throw blankets, beach towels, comforters, mugs, tumblers, and stationery products.
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Ian Bickley - Chairman and Chief Executive Officer
Ian Bickley was appointed Chairman and Chief Executive Officer of Vera Bradley, Inc. in March 2026, after serving as Executive Chairman since June 2025. Mr. Bickley was a key architect and leader at Tapestry, Inc. (formerly Coach, Inc.), where he oversaw global expansion and grew Coach's international sales significantly. He also held the positions of President of the International Group for Coach and President of Global Business Development for all Tapestry brands. Notably, he served as interim CEO of The Body Shop, where he played a role in its successful sale. Mr. Bickley currently serves as an independent director on the Boards of Directors at Crocs, Inc. and Brilliant Earth.
Martin Layding - Chief Operating and Financial Officer
Martin Layding was appointed Chief Operating and Financial Officer of Vera Bradley, Inc. in March 2026, having previously served as Chief Financial Officer since June 2025. He brings nearly 10 years of retail finance experience, including divisional roles at Tapestry and as CFO for Supreme during Carlyle's involvement with the brand. Mr. Layding also has a pattern of managing companies backed by private equity firms, having served as CFO for Function of Beauty, Rohrer Corp, and Noodle Partners, Inc. He began his career at Procter & Gamble.
Mark Dely - Chief Administrative Officer
Mark Dely joined Vera Bradley, Inc. in August 2016 as Vice President, Chief Legal Officer and Corporate Secretary. Prior to this, from January 2013 to July 2016, he served as Senior Vice President, Chief Legal Officer, General Counsel and Secretary of Fred's, Inc., a publicly-traded retailer. From July 2007 to December 2012, Mr. Dely was Vice President and Divisional General Counsel of the Franchise Services Group for The ServiceMaster Company.
Melinda Paraie - Chief Brand Officer
Melinda Paraie was appointed Chief Brand Officer of Vera Bradley, Inc. in November 2025. She brings nearly 20 years of retail merchandise, design, and marketing expertise. Ms. Paraie previously served as the Chief Executive Officer of Cath Kidston, where she managed the brand through its digital transformation and subsequent sale. Before that, she was a key leader at Tapestry, Inc. (formerly Coach, Inc.) for over ten years, most recently as Senior Vice President of Merchandising for North America and prior to that for the APAC region.
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Key Risks to Vera Bradley (VRA)
- Persistent Operational Losses and Uncertain Turnaround Execution: Vera Bradley has faced a "consistent trend of lower lows for almost a decade," characterized by ongoing topline challenges, significant impairments, and operational losses. The company has reported consolidated net losses in recent fiscal years, indicating financial instability. While management is implementing turnaround strategies, including reverting to core legacy products and reducing reliance on liquidation, the sustainability and effectiveness of these efforts to restore profitability and growth remain uncertain. The Pura Vida segment, in particular, continues to be a challenging part of the business.
- Challenges in Adapting to Evolving Consumer Preferences and Maintaining Brand Relevance: The company faces a significant risk in its "inability to predict and respond in a timely manner to changes in consumer demand." Past rebranding efforts have "hurt the company's most loyal customers," indicating difficulty in evolving without alienating its base. Furthermore, the reliance on mall-based retail and outlet stores, coupled with "substantial discounting practices," can diminish brand perception. The shift in sales channels, with an unexpected migration to e-commerce, presents profitability headwinds, even as overall Direct segment revenues decline. Maintaining and enhancing its brand is critical for Vera Bradley's business.
- Supply Chain Vulnerabilities and Cost Pressures: Vera Bradley is exposed to "global supply chain risks from incremental tariffs on raw materials and finished goods, particularly from Asian sourcing hubs." As the company relies heavily on imported textiles and components, sustained trade tensions are a continuous cost headwind that can erode gross margins. Inflationary pressures also continue to impact Vera Bradley's customers, especially in the factory channel, and contribute to pressure on gross margin. Delays in receiving products can lead to increased freight costs, inventory shortages, and missed sales opportunities.
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Vera Bradley (VRA) operates in several market segments, with the addressable markets for its main products and services varying by region. Here are the estimated market sizes for Vera Bradley's key product categories:
Handbags
- The global handbag market size was estimated at approximately USD 56.48 billion in 2024 and is projected to reach USD 81.79 billion by 2030, growing at a CAGR of 6.5% from 2025 to 2030.
- In the U.S. alone, the handbag market was valued at USD 13 billion. The U.S. handbag market is expected to reach USD 19,957.6 million by 2030, growing at a CAGR of 5.2% from 2022 to 2030.
- The U.S. luxury handbag market, a segment Vera Bradley participates in, was estimated at USD 11.48 billion in 2024 and is projected to reach USD 15.07 billion by 2030, with a CAGR of 4.6% from 2025 to 2030.
Luggage and Travel Items
- The global luggage market size was estimated at USD 38.80 billion in 2023 and is projected to reach USD 61.49 billion by 2030, with a CAGR of 7.1% from 2024 to 2030. Another estimate places the global luggage market at USD 38.8 billion in 2023, with a projection to reach USD 101.0 billion by 2035, growing at a CAGR of 8.3% from 2024 to 2035.
- The North America luggage market generated USD 14,459.1 million in 2024 and is expected to reach USD 21,520.2 million by 2030, growing at a CAGR of 6.9% from 2025 to 2030.
- Specifically for travel bags, the global market size was USD 18.4 billion in 2024 and is expected to reach USD 37.9 billion by 2034, growing at a CAGR of 7.5% from 2025 to 2034.
- The U.S. travel bag market is expected to reach USD 5.8 billion by 2030, with a CAGR of 4.8% during the forecast period.
Fashion Accessories (excluding handbags and Pura Vida jewelry)
- The global fashion accessories market was valued at USD 813.0 billion in 2024 and is expected to be worth around USD 1771.6 billion by 2034, growing at a CAGR of 8.1% from 2025 to 2034.
- The global fashion accessories market size was estimated at USD 798.81 billion in 2024 and is projected to reach USD 1259.43 billion by 2030, growing at a CAGR of 8.1% from 2025 to 2030.
- The U.S. fashion accessories market generated revenue of USD 222,074.1 million in 2024 and is expected to reach USD 342,988.5 million by 2030, growing at a CAGR of 7.8% from 2025 to 2030.
Jewelry (Pura Vida brand)
- The global jewelry market size was valued at USD 389.13 billion in 2024 and is predicted to grow to approximately USD 649.51 billion by 2034, with a CAGR of roughly 4.9% between 2025 and 2034.
- The U.S. jewelry market size was valued at USD 73 billion in 2023 and is projected to reach USD 97 billion by 2030, growing at a CAGR of 4.1%. Another source indicates the U.S. jewelry market size reached USD 78.9 billion in 2025 and is expected to reach USD 115.5 billion by 2034, exhibiting a growth rate (CAGR) of 4.10% during 2026-2034.
Home Accessories and Gifts (Home Textiles)
- The global home textile market size was estimated at USD 137.81 billion in 2025 and is projected to reach USD 231.40 billion by 2033, growing at a CAGR of 6.9% from 2026 to 2033.
- The United States home textile market size was worth around USD 22.97 billion in 2023 and is predicted to grow to approximately USD 41.70 billion by 2032, with a compound annual growth rate (CAGR) of roughly 6.10% between 2024 and 2032.
- Another estimate for the U.S. home textile market indicates a size of USD 44,308.2 million in 2024, anticipated to reach USD 70,658.6 million by 2033, with a CAGR of 5.2% from 2024 to 2033.
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Vera Bradley (VRA) is expected to drive future revenue growth over the next 2-3 years through several strategic initiatives focused on strengthening its core business and enhancing its market approach.
- Rebuilding and Growth of the Wholesale Business: The company is concentrating on renewing its wholesale division by focusing on key retailers and specialty accounts, which is expected to expand its brand reach and recover market share.
- Stabilization and Enhancement of the Direct-to-Consumer Channel: Vera Bradley aims to stabilize its direct business, which includes its full-line stores and e-commerce platforms. This involves refining and potentially expanding the "Outlet 2.0" concept to elevate the customer experience and drive higher sales and conversion rates, as well as continued growth in e-commerce revenues.
- Product Innovation and Strategic Collaborations: Product innovation, including the launch of new silhouettes that resonate with customers, and strategic collaborations are key to attracting new customers and keeping the brand fresh. These efforts are vital for stimulating demand and expanding the customer base.
- Reduced Reliance on Liquidation Sales and Elevated Brand Experience: Vera Bradley is strategically shifting away from a heavy reliance on annual outlet sales and liquidation channels to protect and enhance its brand perception. This shift is intended to lead to higher average selling prices and an improved overall customer and brand experience, contributing to more sustainable and higher-quality revenue growth.
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Share Repurchases
- Vera Bradley repurchased approximately $18.1 million of its common stock during Fiscal Year 2023 (ended January 28, 2023).
- During Fiscal Year 2024 (ended February 3, 2024), the company repurchased approximately $2.2 million of its common stock.
- A $50.0 million share repurchase authorization was in effect and expired in December 2024, with $25.5 million remaining under this authorization as of March 13, 2024.
Capital Expenditures
- Net capital spending for Fiscal Year 2026 (ended January 31, 2026) totaled $3.3 million, primarily allocated to new store openings and investments related to "Project Restoration".
- Capital expenditures were $10.4 million in Fiscal Year 2025 (ended January 31, 2025), $3.8 million in Fiscal Year 2024 (ended February 3, 2024), and $8.2 million in Fiscal Year 2023 (ended January 28, 2023).
- For Fiscal Year 2022 (ended January 29, 2022), net capital spending was $5.5 million.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Vera Bradley Earnings Notes | 12/16/2025 | |
| Can Vera Bradley Stock Recover If Markets Fall? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 51.45 |
| Mkt Cap | 4.9 |
| Rev LTM | 8,103 |
| Op Inc LTM | 621 |
| FCF LTM | 566 |
| FCF 3Y Avg | 560 |
| CFO LTM | 730 |
| CFO 3Y Avg | 724 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 1.9% |
| Rev Chg 3Y Avg | -2.3% |
| Rev Chg Q | 5.0% |
| QoQ Delta Rev Chg LTM | 1.0% |
| Op Inc Chg LTM | 34.9% |
| Op Inc Chg 3Y Avg | 2.9% |
| Op Mgn LTM | 6.7% |
| Op Mgn 3Y Avg | 6.3% |
| QoQ Delta Op Mgn LTM | 0.3% |
| CFO/Rev LTM | 7.9% |
| CFO/Rev 3Y Avg | 7.9% |
| FCF/Rev LTM | 6.1% |
| FCF/Rev 3Y Avg | 6.1% |
Segment Financials
Revenue by Segment| $ Mil | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Vera Bradley (VB) Direct | 228 | 258 | 310 | 328 | 355 |
| Vera Bradley (VB) Indirect | 42 | 61 | 74 | 73 | 66 |
| Pura Vida Bracelets (Pura Vida) | 98 | 120 | |||
| Total | 270 | 319 | 384 | 500 | 540 |
| $ Mil | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Vera Bradley (VB) Direct | 18 | 25 | 62 | 51 | 74 |
| Vera Bradley (VB) Indirect | 9 | 15 | 24 | 23 | 20 |
| Unallocated corporate expenses | -59 | -69 | -75 | -90 | -76 |
| Pura Vida Bracelets (Pura Vida) | -79 | 10 | |||
| Total | -32 | -29 | 12 | -95 | 27 |
Price Behavior
| Market Price | $3.47 | |
| Market Cap ($ Bil) | 0.1 | |
| First Trading Date | 10/21/2010 | |
| Distance from 52W High | -18.5% | |
| 50 Days | 200 Days | |
| DMA Price | $3.62 | $3.11 |
| DMA Trend | up | down |
| Distance from DMA | -4.1% | 11.6% |
| 3M | 1YR | |
| Volatility | 64.3% | 82.5% |
| Downside Capture | 296.14 | 86.21 |
| Upside Capture | 161.90 | 130.66 |
| Correlation (SPY) | 35.3% | 12.7% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 2.04 | 1.60 | 1.66 | 0.56 | 0.75 | 1.26 |
| Up Beta | -0.87 | -0.22 | 0.24 | -0.59 | -0.20 | 1.07 |
| Down Beta | 4.14 | 1.87 | 1.48 | 0.10 | 1.07 | 1.19 |
| Up Capture | 120% | 242% | 161% | 176% | 141% | 152% |
| Bmk +ve Days | 11 | 22 | 35 | 67 | 138 | 427 |
| Stock +ve Days | 9 | 20 | 29 | 66 | 117 | 346 |
| Down Capture | 303% | 173% | 240% | 89% | 86% | 110% |
| Bmk -ve Days | 11 | 21 | 28 | 59 | 114 | 326 |
| Stock -ve Days | 12 | 21 | 30 | 54 | 124 | 382 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with VRA | |
|---|---|---|---|---|
| VRA | 71.3% | 82.4% | 0.99 | - |
| Sector ETF (XLY) | 7.9% | 19.4% | 0.27 | 14.9% |
| Equity (SPY) | 23.3% | 12.8% | 1.36 | 12.7% |
| Gold (GLD) | 28.5% | 28.4% | 0.87 | 5.8% |
| Commodities (DBC) | 32.9% | 19.8% | 1.32 | -2.7% |
| Real Estate (VNQ) | 14.2% | 13.8% | 0.72 | 1.6% |
| Bitcoin (BTCUSD) | -44.2% | 42.9% | -1.23 | 13.9% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with VRA | |
|---|---|---|---|---|
| VRA | -19.8% | 63.7% | -0.09 | - |
| Sector ETF (XLY) | 6.7% | 24.0% | 0.24 | 34.9% |
| Equity (SPY) | 13.5% | 17.2% | 0.61 | 34.0% |
| Gold (GLD) | 18.6% | 18.6% | 0.81 | 2.4% |
| Commodities (DBC) | 8.2% | 19.6% | 0.31 | 5.3% |
| Real Estate (VNQ) | 2.3% | 18.9% | 0.02 | 26.1% |
| Bitcoin (BTCUSD) | 8.8% | 53.0% | 0.35 | 17.1% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with VRA | |
|---|---|---|---|---|
| VRA | -12.9% | 61.5% | 0.03 | - |
| Sector ETF (XLY) | 12.5% | 22.2% | 0.52 | 36.7% |
| Equity (SPY) | 15.4% | 17.9% | 0.73 | 35.2% |
| Gold (GLD) | 12.1% | 16.2% | 0.61 | -0.7% |
| Commodities (DBC) | 7.4% | 18.0% | 0.33 | 10.4% |
| Real Estate (VNQ) | 4.8% | 20.7% | 0.20 | 33.9% |
| Bitcoin (BTCUSD) | 58.2% | 66.2% | 0.98 | 13.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 7/24/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 6/11/2026 | 8.8% | 18.6% | 19.5% |
| 3/12/2026 | 35.7% | 41.8% | 55.8% |
| 9/11/2025 | -7.9% | -10.1% | -11.4% |
| 6/11/2025 | -19.1% | -0.4% | -8.1% |
| 3/12/2025 | -3.1% | -3.1% | -17.5% |
| 12/11/2024 | -11.9% | -27.9% | -32.5% |
| 9/11/2024 | -4.6% | 2.2% | 2.2% |
| 6/12/2024 | -17.2% | -22.3% | -16.3% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 10 | 10 | 9 |
| # Negative | 13 | 13 | 14 |
| Median Positive | 8.5% | 14.5% | 16.8% |
| Median Negative | -11.0% | -10.1% | -16.1% |
| Max Positive | 35.7% | 43.6% | 55.8% |
| Max Negative | -19.1% | -27.9% | -33.0% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 6/11/2026 | 8.8% | 18.6% | 19.5% |
| 3/12/2026 | 35.7% | 41.8% | 55.8% |
| 9/11/2025 | -7.9% | -10.1% | -11.4% |
| 6/11/2025 | -19.1% | -0.4% | -8.1% |
| 3/12/2025 | -3.1% | -3.1% | -17.5% |
| 12/11/2024 | -11.9% | -27.9% | -32.5% |
| 9/11/2024 | -4.6% | 2.2% | 2.2% |
| 6/12/2024 | -17.2% | -22.3% | -16.3% |
| 3/13/2024 | -13.4% | -12.2% | -8.3% |
| 12/6/2023 | 6.4% | 4.9% | 2.5% |
| 8/30/2023 | 2.8% | -1.5% | -1.7% |
| 6/7/2023 | 13.9% | 15.8% | 16.8% |
| 3/8/2023 | 8.3% | 6.8% | 8.6% |
| 12/7/2022 | 15.7% | 22.9% | 24.6% |
| 8/31/2022 | -11.0% | -22.7% | -33.0% |
| 6/8/2022 | -8.6% | -22.8% | -30.6% |
| 3/9/2022 | 4.1% | 13.3% | 0.6% |
| 12/8/2021 | -18.8% | -15.4% | -16.0% |
| 9/1/2021 | -9.4% | -9.9% | -17.9% |
| 6/9/2021 | -6.9% | -7.9% | -17.4% |
| 3/10/2021 | 4.4% | 5.3% | -2.9% |
| 12/9/2020 | -13.9% | -7.3% | -5.0% |
| 9/2/2020 | 32.0% | 43.6% | 21.4% |
| SUMMARY STATS | |||
| # Positive | 10 | 10 | 9 |
| # Negative | 13 | 13 | 14 |
| Median Positive | 8.5% | 14.5% | 16.8% |
| Median Negative | -11.0% | -10.1% | -16.1% |
| Max Positive | 35.7% | 43.6% | 55.8% |
| Max Negative | -19.1% | -27.9% | -33.0% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 04/30/2026 | 06/11/2026 | 10-Q |
| 01/31/2026 | 03/27/2026 | 10-K |
| 10/31/2025 | 12/11/2025 | 10-Q |
| 07/31/2025 | 09/11/2025 | 10-Q |
| 04/30/2025 | 06/11/2025 | 10-Q |
| 01/31/2025 | 03/28/2025 | 10-K |
| 10/31/2024 | 12/11/2024 | 10-Q |
| 07/31/2024 | 09/11/2024 | 10-Q |
| 04/30/2024 | 06/12/2024 | 10-Q |
| 01/31/2024 | 03/29/2024 | 10-K |
| 10/31/2023 | 12/06/2023 | 10-Q |
| 07/31/2023 | 09/06/2023 | 10-Q |
| 04/30/2023 | 06/07/2023 | 10-Q |
| 01/31/2023 | 03/28/2023 | 10-K |
| 10/31/2022 | 12/07/2022 | 10-Q |
| 07/31/2022 | 09/07/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 04/30/2026 | 06/11/2026 | 10-Q |
| 01/31/2026 | 03/27/2026 | 10-K |
| 10/31/2025 | 12/11/2025 | 10-Q |
| 07/31/2025 | 09/11/2025 | 10-Q |
| 04/30/2025 | 06/11/2025 | 10-Q |
| 01/31/2025 | 03/28/2025 | 10-K |
| 10/31/2024 | 12/11/2024 | 10-Q |
| 07/31/2024 | 09/11/2024 | 10-Q |
| 04/30/2024 | 06/12/2024 | 10-Q |
| 01/31/2024 | 03/29/2024 | 10-K |
| 10/31/2023 | 12/06/2023 | 10-Q |
| 07/31/2023 | 09/06/2023 | 10-Q |
| 04/30/2023 | 06/07/2023 | 10-Q |
| 01/31/2023 | 03/28/2023 | 10-K |
| 10/31/2022 | 12/07/2022 | 10-Q |
| 07/31/2022 | 09/07/2022 | 10-Q |
| 04/30/2022 | 06/09/2022 | 10-Q |
| 01/31/2022 | 03/29/2022 | 10-K |
| 10/31/2021 | 12/08/2021 | 10-Q |
| 07/31/2021 | 09/08/2021 | 10-Q |
| 04/30/2021 | 06/09/2021 | 10-Q |
| 01/31/2021 | 03/30/2021 | 10-K |
| 10/31/2020 | 12/09/2020 | 10-Q |
| 07/31/2020 | 09/09/2020 | 10-Q |
| 04/30/2020 | 06/10/2020 | 10-Q |
| 01/31/2020 | 03/31/2020 | 10-K |
| 10/31/2019 | 12/11/2019 | 10-Q |
| 07/31/2019 | 09/11/2019 | 10-Q |
Recent Forward Guidance
Updated 7/27/2026Latest: Q1 2027 Earnings Reported 6/11/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2027 Revenue | 255.00 Mil | 262.50 Mil | 270.00 Mil | 0 | Affirmed | Guidance: 262.50 Mil for 2027 | |
| 2027 Operating Loss Improvement | 0.5 | 10.0% | Raised | Guidance: 0.4 for 2027 | |||
Insider Activity
Updated 7/7/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Meslow, Andrew | Direct | Buy | 6152026 | 3.73 | 24,926 | 92,974 | 2,424,500 | Form | |
| 2 | Bickley, Ian | Chief Executive Officer | See Note. | Buy | 6152026 | 3.87 | 28,901 | 111,847 | 524,861 | Form |
| 3 | Meslow, Andrew | Direct | Buy | 12152025 | 1.93 | 50,000 | 96,455 | 1,157,460 | Form | |
| 4 | Meslow, Andrew | Direct | Buy | 12152025 | 1.98 | 250,000 | 493,750 | 1,086,250 | Form | |
| 5 | Bickley, Ian | Direct | Buy | 12152025 | 1.94 | 53,000 | 103,032 | 1,636,127 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Meslow, Andrew | Direct | Buy | 6152026 | 3.73 | 24,926 | 92,974 | 2,424,500 | Form | |
| 2 | Bickley, Ian | Chief Executive Officer | See Note. | Buy | 6152026 | 3.87 | 28,901 | 111,847 | 524,861 | Form |
| 3 | Meslow, Andrew | Direct | Buy | 12152025 | 1.93 | 50,000 | 96,455 | 1,157,460 | Form | |
| 4 | Meslow, Andrew | Direct | Buy | 12152025 | 1.98 | 250,000 | 493,750 | 1,086,250 | Form | |
| 5 | Bickley, Ian | Direct | Buy | 12152025 | 1.94 | 53,000 | 103,032 | 1,636,127 | Form |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Footwear Resources |
| Footwear News |
| Sneaker News |
| Sole Collector |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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