Tearsheet

Priority Technology (PRTH)


Market Price (12/18/2025): $5.54 | Market Cap: $445.0 Mil
Sector: Information Technology | Industry: Systems Software

Priority Technology (PRTH)


Market Price (12/18/2025): $5.54
Market Cap: $445.0 Mil
Sector: Information Technology
Industry: Systems Software

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.9%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.7%, FCF Yield is 11%
Weak multi-year price returns
3Y Excs Rtn is -65%
Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 172%
1 Megatrend and thematic drivers
Megatrends include Fintech & Digital Payments, and E-commerce & Digital Retail. Themes include Digital Payments, Online Marketplaces, Show more.
  Key risks
PRTH key risks include [1] a significant debt burden with negative shareholder equity, Show more.
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.9%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.7%, FCF Yield is 11%
1 Megatrend and thematic drivers
Megatrends include Fintech & Digital Payments, and E-commerce & Digital Retail. Themes include Digital Payments, Online Marketplaces, Show more.
2 Weak multi-year price returns
3Y Excs Rtn is -65%
3 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 172%
4 Key risks
PRTH key risks include [1] a significant debt burden with negative shareholder equity, Show more.

Valuation, Metrics & Events

PRTH Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Based on available information for Priority Technology (PRTH) around the specified period, here are key points that may explain a significant stock movement: 1. Analyst Downgrade and Reduced Price Target: On November 11, 2025, Keefe, Bruyette & Woods downgraded their price target for Priority Technology Holdings Inc. from $9.00 to $6.00. This reduced outlook from an analyst firm could contribute to negative investor sentiment and a decline in stock price.

2. Shareholder Investigations and Take-Private Proposal: Around October and November 2025, multiple law firms announced investigations and issued statements concerning a controlling shareholder's proposal to take Priority Technology Holdings, Inc. private. Such corporate actions and associated investigations often introduce uncertainty for investors, potentially leading to a stock sell-off.

Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
PRTH Return187%1%-26%-32%230%-53%125%
Peers Return-31%11%12%-38%
S&P 500 Return16%27%-19%24%23%14%108%

Monthly Win Rates [3]
PRTH Win Rate50%58%50%42%58%42% 
Peers Win Rate44%40%57%50%43% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
PRTH Max Drawdown-46%-28%-55%-45%-14%-59% 
Peers Max Drawdown-46%-17%-16%-51% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: FIS, FISV, GPN, RPAY, FLYW.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/17/2025 (YTD)

How Low Can It Go

Unique KeyEventPRTHS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-68.4%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven216.8%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven356 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-57.4%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven134.6%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven125 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-78.1%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven357.1%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven1,822 days120 days

Compare to GEN, PATH, S, CHOW, NTSK


In The Past

Priority Technology's stock fell -68.4% during the 2022 Inflation Shock from a high on 2/24/2021. A -68.4% loss requires a 216.8% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Priority Technology (PRTH)

Better Bets than Priority Technology (PRTH)

Latest Trefis Analyses

Title
0ARTICLES

Trade Ideas

Select past ideas related to PRTH. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ENPH_11302025_Dip_Buyer_High_CFO_Margins_ExInd_DE11302025ENPHEnphase EnergyDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
9.6%9.6%-0.9%
PD_11262025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11262025PDPagerDutyDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
10.1%10.1%0.0%
CRM_11212025_Dip_Buyer_FCFYield11212025CRMSalesforceDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
13.5%13.5%-0.1%
HUBS_11212025_Dip_Buyer_High_CFO_Margins_ExInd_DE11212025HUBSHubSpotDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
9.1%9.1%0.0%
FIVN_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FIVNFive9Dip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
11.5%11.5%0.0%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ENPH_11302025_Dip_Buyer_High_CFO_Margins_ExInd_DE11302025ENPHEnphase EnergyDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
9.6%9.6%-0.9%
PD_11262025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11262025PDPagerDutyDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
10.1%10.1%0.0%
CRM_11212025_Dip_Buyer_FCFYield11212025CRMSalesforceDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
13.5%13.5%-0.1%
HUBS_11212025_Dip_Buyer_High_CFO_Margins_ExInd_DE11212025HUBSHubSpotDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
9.1%9.1%0.0%
FIVN_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FIVNFive9Dip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
11.5%11.5%0.0%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Priority Technology

Peers to compare with:

Financials

PRTHFISFISVGPNRPAYFLYWMedian
NamePriority.Fidelity.Fiserv Global P.Repay Flywire  
Mkt Price5.5466.3068.3382.223.8314.4440.37
Mkt Cap0.434.536.919.70.41.810.7
Rev LTM93310,46421,16010,6803095835,698
Op Inc LTM1421,7426,0782,111-918942
FCF LTM631,7794,6192,8665952921
FCF 3Y Avg607864,3122,2326493440
CFO LTM872,6326,3393,500102601,367
CFO 3Y Avg831,6425,8482,877114100878

Growth & Margins

PRTHFISFISVGPNRPAYFLYWMedian
NamePriority.Fidelity.Fiserv Global P.Repay Flywire  
Rev Chg LTM9.5%4.2%5.2%21.0%-0.6%22.7%7.3%
Rev Chg 3Y Avg14.0%6.2%6.8%6.8%4.8%29.8%6.8%
Rev Chg Q6.3%5.7%0.9%0.5%-1.8%27.6%3.3%
QoQ Delta Rev Chg LTM1.6%1.4%0.2%0.1%-0.5%8.0%0.8%
Op Mgn LTM15.2%16.6%28.7%19.8%-2.9%3.1%15.9%
Op Mgn 3Y Avg13.3%16.1%27.0%19.8%-5.6%-1.6%14.7%
QoQ Delta Op Mgn LTM-0.3%-0.6%-1.3%-0.1%-0.8%2.0%-0.4%
CFO/Rev LTM9.3%25.2%30.0%32.8%33.0%10.2%27.6%
CFO/Rev 3Y Avg10.1%16.0%29.1%29.7%37.5%21.3%25.2%
FCF/Rev LTM6.8%17.0%21.8%26.8%19.0%8.9%18.0%
FCF/Rev 3Y Avg7.3%7.5%21.5%23.0%20.8%19.8%20.3%

Valuation

PRTHFISFISVGPNRPAYFLYWMedian
NamePriority.Fidelity.Fiserv Global P.Repay Flywire  
Mkt Cap0.434.536.919.70.41.810.7
P/S0.63.31.71.91.43.01.8
P/EBIT4.020.56.26.9-189.26.9
P/E10.1226.010.211.4-3.6-726.110.2
P/CFO6.313.15.85.74.229.76.1
Total Yield9.9%2.9%9.8%10.0%-27.4%-0.1%6.3%
Dividend Yield0.0%2.4%0.0%1.2%0.5%0.0%0.3%
FCF Yield 3Y Avg16.0%1.9%5.5%9.4%-4.4%5.5%
D/E1.80.40.80.8-0.00.8
Net D/E1.70.40.80.7--0.20.7

Returns

PRTHFISFISVGPNRPAYFLYWMedian
NamePriority.Fidelity.Fiserv Global P.Repay Flywire  
1M Rtn2.4%4.3%9.0%13.6%14.0%6.4%7.7%
3M Rtn-24.2%-0.7%-49.1%-3.4%-32.2%6.7%-13.8%
6M Rtn-31.8%-16.6%-57.7%8.6%-16.7%32.1%-16.7%
12M Rtn-41.1%-18.5%-66.5%-27.5%-52.4%-32.8%-37.0%
3Y Rtn-7.4%3.4%-30.7%-10.6%-52.4%-33.9%-20.7%
1M Excs Rtn1.7%3.6%8.2%12.9%13.3%5.7%7.0%
3M Excs Rtn-27.3%-0.6%-49.9%-5.5%-34.7%5.1%-16.4%
6M Excs Rtn-44.2%-29.0%-70.0%-3.8%-29.1%19.7%-29.0%
12M Excs Rtn-49.9%-30.5%-77.7%-38.2%-64.1%-38.8%-44.3%
3Y Excs Rtn-64.9%-67.9%-101.8%-83.2%-121.6%-103.9%-92.5%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Small and medium-sized businesses (SMB) Payments583562476371 
Enterprise Payments132832213 
Business-to-business (B2B) Payments41191721 
Elimination of intersegment revenues-1    
Commercial Payments    26
Consumer Payments    331
Integrated Partners    15
Total756664515404372


Price Behavior

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity1,827,104
Short Interest: % Change Since 111520257.8%
Average Daily Volume649,992
Days-to-Cover Short Interest2.81
Basic Shares Quantity80,325,000
Short % of Basic Shares2.3%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/6/2025-30.1%-16.7%-18.7%
8/7/20259.6%16.9%13.1%
3/6/2025-14.6%-16.6%-25.7%
11/7/2024-0.2%27.0%44.7%
8/8/20240.0%-6.1%2.0%
3/12/20240.0%3.2%-0.8%
11/9/2023-5.5%18.5%-9.7%
8/10/20230.0%3.2%-13.0%
...
SUMMARY STATS   
# Positive9106
# Negative10913
Median Positive1.2%7.5%36.7%
Median Negative-2.6%-6.1%-9.7%
Max Positive19.0%27.0%75.1%
Max Negative-30.1%-16.7%-25.7%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251106202510-Q 9/30/2025
6302025807202510-Q 6/30/2025
3312025506202510-Q 3/31/2025
12312024306202510-K 12/31/2024
93020241107202410-Q 9/30/2024
6302024808202410-Q 6/30/2024
3312024509202410-Q 3/31/2024
12312023312202410-K 12/31/2023
93020231109202310-Q 9/30/2023
6302023810202310-Q 6/30/2023
3312023511202310-Q 3/31/2023
12312022323202310-K 12/31/2022
93020221110202210-Q 9/30/2022
6302022809202210-Q 6/30/2022
3312022511202210-Q 3/31/2022
12312021317202210-K 12/31/2021