Pursuit Attractions and Hospitality (PRSU)


Market Price (11/5/2026): $56.69 | Market Cap: $1.5 BilSector: Consumer Discretionary | Industry: Hotels, Resorts & Cruise Lines

Pursuit Attractions and Hospitality (PRSU)


Market Price (11/5/2026): $56.69
Market Cap: $1.5 Bil
Sector: Consumer Discretionary
Industry: Hotels, Resorts & Cruise Lines

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 26%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 16%

Low stock price volatility
Vol 12M is 32%

Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization. Themes include Adventure & Nature-Based Tourism, and Premium Experiential Hospitality.

Trading close to highs
Dist 52W High is 0.0%, Dist 3Y High is 0.0%

Expensive valuation multiples
P/EPrice/Earnings or Price/(Net Income) is 41x

Not cash flow generative
FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.1%

Key risks
PRSU key risks include [1] execution challenges with new project launches and acquisition integrations and [2] financial disruption from external factors tied to its geographic concentration, Show more.

0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 26%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 16%
2 Low stock price volatility
Vol 12M is 32%
3 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization. Themes include Adventure & Nature-Based Tourism, and Premium Experiential Hospitality.
4 Trading close to highs
Dist 52W High is 0.0%, Dist 3Y High is 0.0%
5 Expensive valuation multiples
P/EPrice/Earnings or Price/(Net Income) is 41x
6 Not cash flow generative
FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1.1%
7 Key risks
PRSU key risks include [1] execution challenges with new project launches and acquisition integrations and [2] financial disruption from external factors tied to its geographic concentration, Show more.

PRSU in ETFs

Weight = PRSU's share of each fund

VTI0.00%
ITOT0.00%
IWM0.04%
IJR0.06%
IJS0.12%
SLYV0.12%
VIOV0.11%
ESML0.09%
+10 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 11/4/2026

Pursuit Attractions and Hospitality (PRSU) stock has gained about 10% since 7/31/2026 because of the following key factors:

1. Strong Third Quarter Fiscal 2026 Financial Performance.

Pursuit Attractions and Hospitality reported record revenue of $251.5 million for the third fiscal quarter ended September 30, 2026, marking a 4.4% increase year-over-year and exceeding consensus estimates of $246.66 million. Adjusted EBITDA for the quarter also saw significant growth, rising 7% year-over-year to $125.5 million. The company reaffirmed its full fiscal year 2026 Adjusted EBITDA guidance midpoint of $133 million, representing a 14% year-over-year increase, and narrowed its guidance range to $130 million to $136 million. This positive financial outlook, despite a reported EPS miss, highlighted strong operational execution, including a 7% rise in same-store hospitality room revenue and a 6% increase in same-store attraction ticket revenue.

2. Strategic Portfolio Optimization.

The company executed strategic portfolio changes that were well-received by the market. On July 31, 2026, Pursuit completed the divestiture of its non-core Flyover business for approximately $75 million, which strengthened its balance sheet and streamlined its focus on core sightseeing attractions and hospitality experiences. This sale was achieved at a premium multiple of about 14.5x. Complementing this, in July 2026, Pursuit acquired Eagle Wing Tours for approximately $16 million, expanding its offerings in a key tourism destination, which management noted was already contributing positively to results in fiscal Q3 2026.

Show more
Updated on 11/4/2026

Pursuit Attractions and Hospitality (PRSU) stock has gained about 10% since 7/31/2026 because of the following key factors:

1. Strong Third Quarter Fiscal 2026 Financial Performance.

Pursuit Attractions and Hospitality reported record revenue of $251.5 million for the third fiscal quarter ended September 30, 2026, marking a 4.4% increase year-over-year and exceeding consensus estimates of $246.66 million. Adjusted EBITDA for the quarter also saw significant growth, rising 7% year-over-year to $125.5 million. The company reaffirmed its full fiscal year 2026 Adjusted EBITDA guidance midpoint of $133 million, representing a 14% year-over-year increase, and narrowed its guidance range to $130 million to $136 million. This positive financial outlook, despite a reported EPS miss, highlighted strong operational execution, including a 7% rise in same-store hospitality room revenue and a 6% increase in same-store attraction ticket revenue.

2. Strategic Portfolio Optimization.

The company executed strategic portfolio changes that were well-received by the market. On July 31, 2026, Pursuit completed the divestiture of its non-core Flyover business for approximately $75 million, which strengthened its balance sheet and streamlined its focus on core sightseeing attractions and hospitality experiences. This sale was achieved at a premium multiple of about 14.5x. Complementing this, in July 2026, Pursuit acquired Eagle Wing Tours for approximately $16 million, expanding its offerings in a key tourism destination, which management noted was already contributing positively to results in fiscal Q3 2026.

3. Positive Analyst Coverage and Upgraded Price Targets.

During the period, several investment firms initiated or upgraded their coverage of PRSU, contributing to positive market sentiment. On September 25, 2026, Citizens JMP initiated coverage with a "market outperform" rating and a price objective of $64.00, while Citigroup also began coverage with an "outperform" rating. Additionally, Zacks Research upgraded the stock from "hold" to "strong-buy" on October 5, 2026, and Jefferies Financial Group assumed coverage with a "buy" rating and a $61.00 target price on September 9, 2026. The consensus among analysts was an average "Buy" rating, with a 12-month price objective among brokerages averaging $54.75.

4. Robust Balance Sheet and Future Growth Initiatives.

Pursuit demonstrated a strong financial position, reporting approximately $293 million in liquidity and a low net leverage ratio of 0.6x as of September 30, 2026, significantly below its target range of 2.0x to 3.5x. This financial strength provides substantial capacity for future organic growth projects, potential acquisitions, and share repurchases. Furthermore, the company submitted a proposal on October 1, 2026, to develop a Glacier View Tram near Glacier National Park, a potential expansion aimed at enhancing its portfolio in a resilient tourism market. These strategic initiatives, coupled with planned investments of $70 million to $80 million in organic growth capital expenditures for fiscal year 2026, underscored management's confidence in long-term value creation.

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Stock Movement Drivers

Fundamental Drivers

The 11.8% change in PRSU stock from 7/31/2026 to 11/4/2026 was primarily driven by a 28.4% change in the company's Net Income Margin (%).
(LTM values as of)731202611042026Change
Stock Price ($)50.5356.5011.8%
Change Contribution By: 
Total Revenues ($ Mil)4664833.6%
Net Income Margin (%)6.2%7.9%28.4%
P/E Multiple48.840.8-16.4%
Shares Outstanding (Mil)28280.6%
Cumulative Contribution11.8%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2026 to 11/4/2026
ReturnCorrelation
PRSU11.8% 
Market (SPY)2.6%13.7%
Sector (XLY)5.4%25.0%

Fundamental Drivers

The 34.3% change in PRSU stock from 4/30/2026 to 11/4/2026 was primarily driven by a 58.6% change in the company's Net Income Margin (%).
(LTM values as of)430202611042026Change
Stock Price ($)42.0856.5034.3%
Change Contribution By: 
Total Revenues ($ Mil)4524836.8%
Net Income Margin (%)5.0%7.9%58.6%
P/E Multiple52.340.8-22.0%
Shares Outstanding (Mil)28281.6%
Cumulative Contribution34.3%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 11/4/2026
ReturnCorrelation
PRSU34.3% 
Market (SPY)7.0%18.4%
Sector (XLY)3.6%29.2%

Fundamental Drivers

The 59.2% change in PRSU stock from 10/31/2025 to 11/4/2026 was primarily driven by a 1278.0% change in the company's P/E Multiple.
(LTM values as of)1031202511042026Change
Stock Price ($)35.4856.5059.2%
Change Contribution By: 
Total Revenues ($ Mil)38248326.4%
Net Income Margin (%)88.6%7.9%-91.0%
P/E Multiple3.040.81278.0%
Shares Outstanding (Mil)28282.0%
Cumulative Contribution59.2%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2025 to 11/4/2026
ReturnCorrelation
PRSU59.2% 
Market (SPY)13.4%37.3%
Sector (XLY)2.6%43.8%

Fundamental Drivers

The 133.2% change in PRSU stock from 10/31/2023 to 11/4/2026 was primarily driven by a 81.4% change in the company's P/E Multiple.
(LTM values as of)1031202311042026Change
Stock Price ($)24.2356.50133.2%
Change Contribution By: 
Total Revenues ($ Mil)38448325.9%
Net Income Margin (%)5.9%7.9%35.7%
P/E Multiple22.540.881.4%
Shares Outstanding (Mil)2128-24.8%
Cumulative Contribution133.2%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2023 to 11/4/2026
ReturnCorrelation
PRSU133.2% 
Market (SPY)89.7%44.3%
Sector (XLY)64.5%46.8%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
PRSU Return18%-43%48%17%-21%68%56%
Peers Return26%-20%50%22%1%15%114%
S&P 500 Return27%-19%24%23%16%11%102%

Monthly Win Rates [3]
PRSU Win Rate42%33%58%58%33%82% 
Peers Win Rate57%42%65%58%53%55% 
S&P 500 Win Rate75%42%67%75%67%36% 

Max Drawdowns [4]
PRSU Max Drawdown-23%-47%-43%-23%-36%-18% 
Peers Max Drawdown-23%-39%-19%-21%-32%-24% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: H, WH, BKNG, MAR, ABNB.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 11/4/2026 (YTD)

How Low Can It Go

EventPRSUS&P 500
2025 US Tariff Shock
  % Loss-32.1%-18.8%
  % Gain to Breakeven47.3%23.1%
  Time to Breakeven320 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-16.4%-9.5%
  % Gain to Breakeven19.6%10.5%
  Time to Breakeven7 days24 days
2023 SVB Regional Banking Crisis
  % Loss-34.7%-6.7%
  % Gain to Breakeven53.2%7.1%
  Time to Breakeven64 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-42.6%-24.5%
  % Gain to Breakeven74.3%32.4%
  Time to Breakeven851 days427 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-19.8%-19.2%
  % Gain to Breakeven24.6%23.8%
  Time to Breakeven67 days105 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-29.3%-17.9%
  % Gain to Breakeven41.4%21.8%
  Time to Breakeven346 days123 days

Compare to H, WH, BKNG, ABNB, MAR

In The Past

Pursuit Attractions and Hospitality's stock fell -32.1% during the 2025 US Tariff Shock. Such a loss loss requires a 47.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventPRSUS&P 500
2025 US Tariff Shock
  % Loss-32.1%-18.8%
  % Gain to Breakeven47.3%23.1%
  Time to Breakeven320 days79 days
2023 SVB Regional Banking Crisis
  % Loss-34.7%-6.7%
  % Gain to Breakeven53.2%7.1%
  Time to Breakeven64 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-42.6%-24.5%
  % Gain to Breakeven74.3%32.4%
  Time to Breakeven851 days427 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-29.3%-17.9%
  % Gain to Breakeven41.4%21.8%
  Time to Breakeven346 days123 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-32.0%-15.4%
  % Gain to Breakeven47.0%18.2%
  Time to Breakeven152 days125 days
2008-2009 Global Financial Crisis
  % Loss-62.4%-53.4%
  % Gain to Breakeven166.0%114.4%
  Time to Breakeven1775 days1085 days
Summer 2007 Credit Crunch
  % Loss-24.2%-8.6%
  % Gain to Breakeven31.9%9.5%
  Time to Breakeven3002 days47 days

Compare to H, WH, BKNG, ABNB, MAR

In The Past

Pursuit Attractions and Hospitality's stock fell -32.1% during the 2025 US Tariff Shock. Such a loss loss requires a 47.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Pursuit Attractions and Hospitality (PRSU)

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Pursuit Attractions and Hospitality (PRSU) is a publicly traded company focused on the ownership and operation of attraction and hospitality destinations. The company manages a portfolio of properties designed to offer comprehensive visitor experiences.

Its main products and services encompass a variety of offerings, including distinct attractions and lodging facilities. These destinations are often complemented by integrated services such as restaurants, retail shops, and transportation facilities, ensuring a holistic experience for guests.

PRSU primarily serves leisure travelers and tourists seeking unique experiences in scenic and popular locations. The company's operational footprint extends across North America and Europe, with destinations strategically located in the United States, Canada, and Iceland.

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AI Analysis | Feedback

1. Vail Resorts, but for a broader range of natural attractions and scenic destinations.

2. A smaller, nature-focused Disney.

AI Analysis | Feedback

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  • Lodging Services: The company owns and operates a variety of lodges and accommodations at its hospitality destinations.
  • Attraction Operations: Pursuit Attractions and Hospitality develops and manages various tourist attractions across its geographic footprint.
  • Dining Services: Restaurants and food service facilities are operated within its lodges and attractions, offering diverse culinary experiences.
  • Retail Sales: The company provides retail facilities, such as gift shops, for guests at its hospitality destinations and attractions.
  • Transportation Services: Pursuit Attractions and Hospitality offers transportation facilities, likely supporting access to and within its properties.
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AI Analysis | Feedback

Pursuit Attractions and Hospitality (PRSU) primarily sells its services and experiences directly to individuals rather than to other companies. Its business model focuses on attracting and serving guests at its hospitality destinations, attractions, lodges, restaurants, and retail facilities.

The major categories of individual customers that Pursuit Attractions and Hospitality serves include:

  • Leisure Travelers and Tourists: This represents the largest customer segment, comprising individuals, couples, and families seeking vacation experiences, sightseeing, and recreational activities at Pursuit's various destinations across the United States, Canada, and Iceland.
  • Dining and Retail Patrons: These customers visit Pursuit's restaurants, cafes, and retail shops located within their properties, whether they are also staying at a lodge, visiting an attraction, or are local residents seeking food, beverages, or merchandise.
  • Event and Group Attendees: This category includes individuals participating in group bookings, special events, conferences, weddings, or guided tours facilitated by Pursuit's venues. While some bookings may be arranged by third parties (like tour operators or corporate event planners), the end-users experiencing the services are individuals.

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David Barry, President and Chief Executive Officer
David Barry assumed the role of President and Chief Executive Officer on December 31, 2024, after serving as President of Pursuit since June 2015. He has a 40-year career in hospitality, during which he has a track record of creating successful and award-winning hospitality organizations. Prior to joining Pursuit, he was the CEO and President of Trust Company of America, a financial services and technology company. He also previously held roles as CEO and President of Alpine Helicopters/Canadian Mountain Holidays and as COO of Intrawest Mountain Resorts, managing six mountain resorts in the United States. He has experience with private equity, including market-beating performance as CEO of a private equity portfolio company.

Michael “Bo” Heitz, Chief Financial Officer
Michael “Bo” Heitz became Pursuit's Chief Financial Officer in March 2025, having joined in December 2024 as CFO of the Legacy Pursuit segment. He has extensive finance and strategic expertise, gained from a decade at Vail Resorts where he held leadership positions in corporate development, investor relations, capital markets, and financial planning and analysis. Before his tenure at Vail Resorts, he worked in private equity at The Riverside Company and in investment banking at William Blair & Company.

Catherine Tang, Chief Legal Officer and Corporate Secretary
Catherine Tang serves as the Chief Legal Officer and Corporate Secretary for Pursuit Attractions and Hospitality.

Michael Bosco, Chief Accounting Officer
Michael Bosco holds the title of Chief Accounting Officer for Pursuit Attractions and Hospitality.

AI Analysis | Feedback

The key risks to Pursuit Attractions and Hospitality (PRSU) are primarily driven by its operational model within the leisure and travel industry. These risks can significantly impact its financial performance and operational stability.

  1. Seasonality and Exposure to Natural Disasters/External Events: Pursuit Attractions and Hospitality's business is highly seasonal, with a substantial portion of its revenue concentrated in specific quarters, particularly the second and third. This seasonality makes the company particularly vulnerable to adverse events during peak periods. Such events include natural disasters like wildfires (as seen with the 2024 Jasper National Park wildfires that affected operations), extreme weather conditions, and other catastrophic occurrences. These incidents can lead to temporary closures, reduced visitation, and disproportionately impact the company's financial results.
  2. Economic and Geopolitical Uncertainties Affecting Consumer Discretionary Spending: As an attractions and hospitality company, Pursuit's revenue is heavily reliant on consumer discretionary spending on leisure travel. The business is susceptible to broader macroeconomic and geopolitical risks. Fluctuations in inflation, interest rates, and currency exchange rates can reduce consumers' willingness and ability to spend on travel and attractions. Given that a significant portion of its revenue comes from international markets, currency exchange rate fluctuations also pose a market risk. Geopolitical uncertainties can further deter travel and impact demand.
  3. Competitive Pressures: The hospitality and attractions industry in which Pursuit operates is highly competitive. Numerous players vie for market share, differentiating themselves based on factors such as location, quality of service, unique offerings, and pricing. Intense competition could put pressure on pricing, margins, and the company's ability to attract and retain customers across its destinations.

AI Analysis | Feedback

The growing consumer preference for highly personalized, sustainable, and authentic experiential travel, which is increasingly being met by smaller, agile competitors and alternative accommodation/activity providers (e.g., boutique glamping experiences, independent local tour operators focused on niche, low-impact adventures), could divert customers away from PRSU's larger, more standardized attractions and hospitality destinations. This trend challenges the traditional model of integrated, large-scale destinations by emphasizing unique, tailored experiences that may be difficult for a large corporate entity to replicate authentically or competitively.

AI Analysis | Feedback

Pursuit Attractions and Hospitality, Inc. (PRSU) operates in the attractions and hospitality sector, encompassing lodges, restaurants, retail, and transportation services across the United States, Canada, and Iceland. The addressable markets for these services are substantial in each region.

United States

  • The overall tourism market in the United States reached an economic output of approximately USD 2.9 trillion in 2024. This market is projected to grow to USD 5.6 trillion by 2033, demonstrating a compound annual growth rate (CAGR) of 8.3%.
  • The broader hospitality market in the U.S., which includes lodging, food and beverage services, event planning, entertainment, and tourism, was valued at USD 1270.04 billion in 2024 and is estimated to reach USD 1989.6 billion by 2033, with a CAGR of 5.11%. Another report estimates the U.S. hospitality market at USD 247.45 billion in 2025, projected to grow to USD 313.87 billion by 2030 at a CAGR of 4.87%.

Canada

  • The Canadian tourism sector contributed approximately CAD 130 billion to the national economy. The Canada travel and tourism market size is valued at USD 98.52 billion in 2026 and is projected to reach USD 120.23 billion by 2031, growing at a CAGR of 4.06%.
  • The hospitality industry in Canada was valued at USD 39.20 billion in 2024 and is projected to reach USD 50.68 billion by 2029, with a CAGR of 5.27%.

Iceland

  • Tourism is a major economic driver for Iceland. The total tourism consumption in Iceland, encompassing both foreign and domestic visitors, reached nearly 870 billion ISK in 2024. In 2023, tourism generated approximately ISK 530 billion (around USD 3.8 billion). Tourism accounts for over 8% of Iceland's GDP.
  • The Hotels & Holiday Accommodation industry in Iceland is estimated to have a market size of €899.5 million in 2026.

AI Analysis | Feedback

Pursuit Attractions and Hospitality (PRSU) is expected to drive future revenue growth over the next two to three years through several key strategies and market trends:

  1. Strategic Investments in "Refresh, Build, Buy" Initiatives: Pursuit's core growth strategy involves refreshing existing properties, building new experiences, and acquiring high-return tourism assets. The company has identified over $200 million in "Refresh and Build" investments over the next five years, with a significant acceleration of approximately $88 million to $93 million planned for 2026 to fuel long-term growth. Recent examples of this strategy include the acquisition of Tabacon in Costa Rica and the successful launch of the FlyOver Chicago attraction (though the Flyover business is being sold, the underlying strategy of developing new attractions remains). These investments are aimed at elevating the guest experience and driving increased demand.
  2. Increased Visitor Volume and Strong Demand for Experiential Travel: The company anticipates continued strong perennial demand across its locations, supported by global consumer trends favoring experiential travel to iconic destinations. Pursuit reported a 12% increase in visitor volume for its attractions segment in 2025, demonstrating its ability to capitalize on this demand.
  3. Pricing Power and Expansion of Premium Offerings: Pursuit has shown the ability to increase effective ticket prices and average daily rates (ADRs) for its lodging. For instance, same-store constant currency effective ticket pricing (excluding FlyOver Chicago) grew by 10% in the first quarter of 2025. The expansion of premium experiences, such as the premium ritual at its Sky Lagoon attraction, also contributes to higher revenue per customer.
  4. Geographic and Portfolio Expansion through Acquisitions: Beyond organic growth, strategic acquisitions play a vital role in expanding Pursuit's geographic footprint and diversifying its portfolio of attractions and hospitality offerings. The acquisition of Tabacon in the Arenal region of Costa Rica, for example, represents an expansion into a new iconic destination. Pursuit maintains a robust pipeline of acquisition opportunities in both existing and new iconic destinations.

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Share Repurchases

  • Between November 10, 2025, and January 20, 2026, Pursuit repurchased $14.5 million of common stock under a $50 million authorization.
  • Approximately $35.5 million remains available for future share repurchases under the existing authorization.

Share Issuance

  • On December 31, 2024, Viad (now Pursuit) completed the mandatory conversion of 135,000 shares of 5.5% Convertible Series A Preferred Stock into approximately 6.7 million shares of common stock, resulting in around 28 million common shares outstanding.
  • In November 2023, there was a $135 million issuance of Convertible Preferred Stock, incurring $9.2 million in related expenses.

Inbound Investments

  • On December 30, 2025, Pursuit received $25 million in deferred cash proceeds from the 2024 sale of its GES business.
  • The sale of the GES business to Truelink Capital for $535 million was completed on December 31, 2024, strengthening Pursuit's balance sheet for growth initiatives.

Outbound Investments

  • In 2025, Pursuit invested approximately $124 million in acquisitions, including the $111 million purchase of Tabacón Thermal Resort & Spa in Costa Rica in July 2025.
  • Pursuit also acquired the remaining minority interest in Glacier Park, Inc. in 2025.
  • In January 2026, Pursuit entered an agreement to sell its Flyover flying theater attractions business for approximately $78.4 million, with the transaction expected to close in spring 2026.

Capital Expenditures

  • Pursuit expects to invest approximately $88 million to $93 million in organic growth capital expenditures during 2026. These investments include major multi-year projects with a total commitment of about $200 million.
  • In 2025, the company invested between $38 million and $43 million in organic growth capital expenditures.
  • Capital expenditures in the third quarter of 2021 included approximately $8 million for the development of the FlyOver Las Vegas attraction, which opened in September 2021.

Better Bets vs. Pursuit Attractions and Hospitality (PRSU)

Peer Outperformance in Hotels, Resorts & Cruise Lines

PRSU has outperformed 50% of its 20 Hotels, Resorts & Cruise Lines peers over 5Y. Hotels, Resorts & Cruise Lines ranks 3rd of 22 industries in Consumer Discretionary by median 5Y return. That makes it one of the strongest corners of the sector.
Share of Hotels, Resorts & Cruise Lines constituents that PRSU has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
90%
of 20 industry peers · 64.3% return
3Y
65%
of 20 industry peers · 102.4% return
5Y
50%
of 20 industry peers · 18.1% return
No Hotels, Resorts & Cruise Lines peer with a comparable growth profile has beaten PRSU by more than 20pp over 5Y.
Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Hotels, Resorts & Cruise Lines is PRSU's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Education Services 14 0.4%41.8%75.7% CVSA 308% · GHC 120% · LRN 117%
Homebuilding 17 8.7%36.3%44.0% PHM 190% · TOL 176% · GRBK 161%
Hotels, Resorts & Cruise Lines ← 21 32.0%56.7%18.1% RCL 288% · MAR 170% · HLT 159%
Automotive Retail 17 6.7%19.1%13.2% MUSA 203% · ORLY 119% · PAG 117%
Home Improvement Retail 5 -4.6%20.2%6.6% HD 8% · LOW 7% · FND -63%
Home Furnishings 3 7.5%80.4%6.0% SGI 63% · MHK -12%
Footwear 9 103.1%90.4%-9.9% DECK 28% · SHOO 6% · CROX -10%
Specialized Consumer Services 10 -3.7%43.2%-12.4% HRB 166% · FTDR 145% · ADT 30%
Restaurants 36 5.3%-2.4%-12.4% EAT 416% · CAKE 198% · TXRH 137%
Distributors 4 -3.1%-13.8%-22.8% ARMK 102% · GPC 9% · POOL -55%
Computer & Electronics Retail 3 33.6%74.6%-27.5% BBY 0% · GME -54%
Leisure Products 14 -9.2%-6.3%-31.3% GOLF 67% · HAS 56% · BC -9%
Household Appliances 18 26.5%24.4%-34.9% WHR -81%
Broadline Retail 12 2.6%25.4%-41.5% EBAY 79% · AMZN 53% · OLLI 34%
Apparel Retail 27 6.2%11.9%-41.6% ANF 264% · TJX 123% · ROST 121%
Leisure Facilities 12 0.6%5.8%-43.2% OSW 168% · LTH 160% · PLNT -38%
Automotive Parts & Equipment 37 -9.0%-25.5%-45.6% GTX 191% · PATK 78% · ALV 43%
Apparel, Accessories & Luxury Goods 29 19.3%36.3%-47.5% RL 265% · TPR 239% · KTB 68%
Casinos & Gaming 21 -16.8%-16.6%-48.3% MCRI 82% · BYD 27% · RRR 26%
Other Specialty Retail 25 2.5%-10.2%-55.5% ULTA 73% · ASO 52% · DKS 28%
Automobile Manufacturers 8 -68.6%-41.3%-68.3% GM 64% · TSLA -6% · F -11%
Consumer Electronics 11 -31.9%-37.2%-79.9% GRMN 124%
Median of constituents with a full price history over each window. Top names are limited to companies above $2B market cap.

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

PRSUHWHBKNGMARABNBMedian
NamePursuit .Hyatt Ho.Wyndham .Booking .Marriott.Airbnb  
Mkt Price56.69190.1380.51171.59427.48176.48174.04
Mkt Cap1.617.96.0128.7111.4104.561.2
Rev LTM4837,1091,44628,12627,42013,15910,134
Op Inc LTM785965269,2194,3672,7381,667
FCF LTM-51744429,2373,4854,8601,964
FCF 3Y Avg-82933648,6842,6844,5051,524
CFO LTM783285119,5614,0684,8602,290
CFO 3Y Avg584674239,0503,3174,5101,892

Growth & Margins

PRSUHWHBKNGMARABNBMedian
NamePursuit .Hyatt Ho.Wyndham .Booking .Marriott.Airbnb  
Rev Chg LTM26.4%2.8%0.7%8.0%5.8%13.6%6.9%
Rev Chg 3Y Avg138.7%2.5%0.8%10.9%5.2%13.2%8.1%
Rev Chg Q14.3%-2.4%7.3%-1.3%8.0%16.5%7.6%
QoQ Delta Rev Chg LTM3.6%-0.6%2.0%-0.4%1.9%4.0%1.9%
Op Inc Chg LTM180.6%32.4%-11.3%2.7%5.6%5.1%5.3%
Op Inc Chg 3Y Avg193.5%16.7%2.3%13.6%1.7%16.6%15.1%
Op Mgn LTM16.1%8.4%36.4%32.8%15.9%20.8%18.5%
Op Mgn 3Y Avg-6.7%38.8%31.7%15.7%19.5%19.5%
QoQ Delta Op Mgn LTM0.2%1.3%-1.2%-1.7%0.2%0.3%0.2%
CFO/Rev LTM16.1%4.6%35.3%34.0%14.8%36.9%25.1%
CFO/Rev 3Y Avg-6.8%29.6%35.3%12.7%38.6%29.6%
FCF/Rev LTM-1.1%2.4%30.6%32.8%12.7%36.9%21.6%
FCF/Rev 3Y Avg-4.3%25.5%33.9%10.3%38.5%25.5%

Valuation

PRSUHWHBKNGMARABNBMedian
NamePursuit .Hyatt Ho.Wyndham .Booking .Marriott.Airbnb  
Mkt Cap1.617.96.0128.7111.4104.561.2
P/S3.22.54.14.64.17.94.1
P/Op Inc20.230.011.314.025.538.222.8
P/EBIT18.629.513.812.425.235.921.9
P/E40.996.129.517.942.038.839.9
P/CFO20.254.511.713.527.421.520.8
Total Yield2.5%1.4%6.7%6.6%3.1%2.6%2.8%
Dividend Yield0.0%0.3%3.3%1.0%0.7%0.0%0.5%
FCF Yield 3Y Avg-1.0%2.0%6.3%6.1%3.4%5.4%4.4%
D/E0.20.30.50.20.20.00.2
Net D/E0.10.20.40.00.2-0.10.1

Returns

PRSUHWHBKNGMARABNBMedian
NamePursuit .Hyatt Ho.Wyndham .Booking .Marriott.Airbnb  
1M Rtn8.4%21.3%13.0%8.4%20.1%7.6%10.7%
3M Rtn13.2%6.4%6.4%-16.9%18.6%15.7%9.8%
6M Rtn35.3%12.4%-2.2%2.4%19.5%26.2%16.0%
12M Rtn64.8%40.9%12.4%-13.3%58.3%44.2%42.6%
3Y Rtn103.0%83.9%14.4%53.6%129.8%43.9%68.7%
1M Excs Rtn10.7%22.7%14.0%12.1%21.5%13.2%13.6%
3M Excs Rtn20.8%8.2%9.5%-15.2%20.9%18.2%13.9%
6M Excs Rtn32.5%9.7%-5.0%-0.3%16.7%23.4%13.2%
12M Excs Rtn47.5%29.2%0.4%-24.4%52.8%28.7%28.9%
3Y Excs Rtn58.5%8.0%-62.3%-24.4%51.6%-30.8%-8.2%

Comparison Analyses

null

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Ticket revenue201162143115 
Rooms revenue105828677 
Food and beverage68545547 
Retail operations43383733 
Other22181614 
Transportation13121312 
Global Exhibition Services (GES)    320
Pursuit    187
Total452366350299507


Operating Income by Segment
$ Mil20232022202120202019
Global Exhibition Services (GES)5545-52-7436
Pursuit53245-4254
Corporate eliminations00000
Total10969-47-11690


Assets by Segment
$ Mil20212020201920182017
Pursuit726620589358350
Global Exhibition Services (GES)242185608518517
Corporate and other70481214753
Total1,0388531,319923920


Price Behavior

Price Behavior
Market Price$56.50 
Market Cap ($ Bil)1.6 
First Trading Date08/12/2004 
Distance from 52W High0.0% 
   50 Days200 Days
DMA Price$51.45$45.34
DMA Trendupup
Distance from DMA9.8%24.6%
 3M1YR
Volatility23.2%32.1%
Downside Capture-24.7186.82
Upside Capture79.83130.33
Correlation (S&P 500)9.7%38.3%
PRSU Betas & Captures as of 10/31/2026

 1M2M3M6M1Y3Y
Beta0.550.330.350.420.951.12
Up Beta-2.17-1.77-0.85-0.100.541.02
Down Beta0.620.37-0.020.070.871.20
Up Capture168%116%94%96%153%163%
Bmk +ve Days12182862130427
Stock +ve Days13243874141390
Down Capture-9%-6%51%39%93%103%
Bmk -ve Days10253664121325
Stock -ve Days8182551108358

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PRSU
PRSU57.8%32.1%1.44-
Sector ETF (XLY)1.6%19.6%-0.0543.7%
Equity (SPY)13.2%12.9%0.6837.2%
Gold (GLD)1.0%28.8%0.0312.3%
Commodities (DBC)35.9%21.2%1.34-15.5%
Real Estate (VNQ)14.3%14.1%0.7034.4%
Bitcoin (BTCUSD)-28.2%43.4%-0.6513.6%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PRSU
PRSU4.9%41.8%0.23-
Sector ETF (XLY)5.2%24.2%0.1749.0%
Equity (SPY)12.5%17.2%0.5548.1%
Gold (GLD)17.3%19.1%0.730.5%
Commodities (DBC)8.0%19.6%0.292.2%
Real Estate (VNQ)1.8%18.9%-0.0142.0%
Bitcoin (BTCUSD)5.5%51.5%0.2921.5%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PRSU
PRSU4.9%48.8%0.28-
Sector ETF (XLY)13.1%22.3%0.5346.7%
Equity (SPY)15.4%18.0%0.7346.7%
Gold (GLD)11.9%16.5%0.590.4%
Commodities (DBC)7.4%18.1%0.3314.5%
Real Estate (VNQ)5.7%20.7%0.2348.4%
Bitcoin (BTCUSD)61.0%66.2%1.0112.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date10152026
Short Interest: Shares Quantity1.7 Mil
Short Interest: % Change Since 930202610.5%
Average Daily Volume0.3 Mil
Days-to-Cover Short Interest6
Basic Shares Quantity27.7 Mil
Short % of Basic Shares6.1%

Earnings Returns History

Updated 11/4/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/5/2026-4.9%-7.0%-4.2%
5/6/2026-1.4%0.7%4.8%
2/25/2026-4.5%1.9%-0.6%
11/5/2025-10.7%-6.0%-5.7%
8/6/202516.5%18.1%23.4%
5/8/2025-2.5%2.4%-1.5%
3/11/20255.0%0.1%-11.8%
11/7/20247.2%8.3%5.0%
...
SUMMARY STATS   
# Positive91312
# Negative141011
Median Positive7.2%2.7%9.3%
Median Negative-5.5%-5.2%-4.2%
Max Positive18.0%23.6%34.8%
Max Negative-10.9%-10.9%-27.6%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/5/2026-4.9%-7.0%-4.2%
5/6/2026-1.4%0.7%4.8%
2/25/2026-4.5%1.9%-0.6%
11/5/2025-10.7%-6.0%-5.7%
8/6/202516.5%18.1%23.4%
5/8/2025-2.5%2.4%-1.5%
3/11/20255.0%0.1%-11.8%
11/7/20247.2%8.3%5.0%
8/6/20245.2%2.7%7.8%
5/2/2024-3.1%-0.1%-2.8%
2/8/2024-1.0%0.9%8.9%
11/2/20239.8%17.5%34.8%
8/3/20236.6%3.6%8.7%
5/4/202318.0%12.1%28.8%
2/9/2023-8.2%-4.4%-27.6%
11/3/2022-10.9%-10.9%-13.0%
8/4/202213.7%23.6%12.2%
5/5/2022-6.1%-7.3%2.4%
2/10/2022-6.7%-9.0%-16.2%
11/4/20216.5%0.3%-3.3%
8/5/2021-6.5%-2.7%-4.1%
5/4/2021-1.8%-2.7%9.6%
2/11/2021-7.3%-2.3%9.8%
SUMMARY STATS   
# Positive91312
# Negative141011
Median Positive7.2%2.7%9.3%
Median Negative-5.5%-5.2%-4.2%
Max Positive18.0%23.6%34.8%
Max Negative-10.9%-10.9%-27.6%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202608/05/202610-Q
03/31/202605/06/202610-Q
12/31/202502/25/202610-K
09/30/202511/06/202510-Q
06/30/202508/07/202510-Q
03/31/202505/09/202510-Q
12/31/202403/17/202510-K
09/30/202411/07/202410-Q
06/30/202408/07/202410-Q
03/31/202405/03/202410-Q
12/31/202303/01/202410-K
09/30/202311/03/202310-Q
06/30/202308/04/202310-Q
03/31/202305/05/202310-Q
12/31/202202/28/202310-K
09/30/202211/04/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202608/05/202610-Q
03/31/202605/06/202610-Q
12/31/202502/25/202610-K
09/30/202511/06/202510-Q
06/30/202508/07/202510-Q
03/31/202505/09/202510-Q
12/31/202403/17/202510-K
09/30/202411/07/202410-Q
06/30/202408/07/202410-Q
03/31/202405/03/202410-Q
12/31/202303/01/202410-K
09/30/202311/03/202310-Q
06/30/202308/04/202310-Q
03/31/202305/05/202310-Q
12/31/202202/28/202310-K
09/30/202211/04/202210-Q
06/30/202208/05/202210-Q
03/31/202205/06/202210-Q
12/31/202102/25/202210-K
09/30/202111/05/202110-Q
06/30/202108/09/202110-Q
03/31/202105/07/202110-Q
12/31/202003/02/202110-K
09/30/202011/06/202010-Q
06/30/202008/10/202010-Q
03/31/202006/22/202010-Q
12/31/201902/26/202010-K
09/30/201911/01/201910-Q

Recent Forward Guidance

Updated 11/4/2026

Latest: Q3 2026 Earnings Reported 11/4/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 RevenueReported 485.00 Mil 0.0% AffirmedGuidance: 485.00 Mil for 2026
2026 Revenue excluding FlyoverReported 460.00 Mil    
2026 Adjusted EBITDAReported130.00 Mil133.00 Mil136.00 Mil0.0% AffirmedGuidance: 133.00 Mil for 2026
2026 Adjusted EBITDA GrowthReported 14.0%    
2026 Adjusted EBITDA excluding FlyoverReported123.00 Mil126.00 Mil129.00 Mil   
2026 Incremental Adjusted EBITDA from Tabac3n and Eagle Wing Tours acquisitionsReported9.00 Mil10.00 Mil11.00 Mil   
2026 Flyover Adjusted EBITDA contributionReported 7.00 Mil    
2026 Maintenance CapexReported31.00 Mil33.50 Mil36.00 Mil0.0% AffirmedGuidance: 33.50 Mil for 2026
2026 Maintenance Capex % of RevenueReported 7.0%    
2026 Growth CapexReported7.0E9%7.5E9%8.0E9%0.0% AffirmedGuidance: 7.5E9% for 2026
2026 Total CapexReported103.00 Mil108.50 Mil114.00 Mil0.0% AffirmedGuidance: 108.50 Mil for 2026


Prior: Q2 2026 Earnings Reported 8/5/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 RevenueReported 485.00 Mil 4.3% RaisedGuidance: 465.00 Mil for 2026
2026 Adjusted EBITDAReported128.00 Mil133.00 Mil138.00 Mil3.9% RaisedGuidance: 128.00 Mil for 2026
2026 Maintenance CapexReported31.00 Mil33.50 Mil36.00 Mil0 AffirmedGuidance: 33.50 Mil for 2026
2026 Growth CapexReported7.0E9%7.5E9%8.0E9%0 AffirmedGuidance: 7.5E9% for 2026
2026 Total CapexReported103.00 Mil108.50 Mil114.00 Mil0 AffirmedGuidance: 108.50 Mil for 2026

Insider Activity

Updated 6/18/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Barry, David WPresident and CEODirectBuy1119202533.3975525,2093,687,258Form
2Schechter, JoshuaDirectBuy1112202534.001,00034,0001,932,832Form
3Barry, David WPresident and CEODirectBuy1112202533.322,24574,8033,654,371Form
4Bright, JillDirectBuy827202536.771,00036,770232,055Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Barry, David WPresident and CEODirectBuy1119202533.3975525,2093,687,258Form
2Schechter, JoshuaDirectBuy1112202534.001,00034,0001,932,832Form
3Barry, David WPresident and CEODirectBuy1112202533.322,24574,8033,654,371Form
4Bright, JillDirectBuy827202536.771,00036,770232,055Form

Investor Activity (13F)

Updated Nov 5, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
GRS Advisors, LLC$33.3 Mil3.3%32TRIM -15.7%13F
Active Manager
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
GRS Advisors, LLC$33.3 Mil3.3%32TRIM -15.7%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
GRS Advisors, LLC$33.3 Mil3.3%32TRIM -15.7%13F
Core Cache Last Updated: 11/4/2026