Pursuit Attractions and Hospitality (PRSU)
Market Price (6/22/2026): $50.91 | Market Cap: $1.4 BilSector: Consumer Discretionary | Industry: Hotels, Resorts & Cruise Lines
Pursuit Attractions and Hospitality (PRSU)
Market Price (6/22/2026): $50.91Market Cap: $1.4 BilSector: Consumer DiscretionaryIndustry: Hotels, Resorts & Cruise Lines
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 27% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17% Low stock price volatilityVol 12M is 38% Megatrend and thematic driversMegatrends include Experience Economy & Premiumization. Themes include Adventure & Nature-Based Tourism, and Premium Experiential Hospitality. | Trading close to highsDist 52W High is 0.0%, Dist 3Y High is 0.0% | Expensive valuation multiplesP/EPrice/Earnings or Price/(Net Income) is 49x Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -2.2% Key risksPRSU key risks include [1] execution challenges with new project launches and acquisition integrations and [2] financial disruption from external factors tied to its geographic concentration, Show more. |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 27% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17% |
| Low stock price volatilityVol 12M is 38% |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization. Themes include Adventure & Nature-Based Tourism, and Premium Experiential Hospitality. |
| Trading close to highsDist 52W High is 0.0%, Dist 3Y High is 0.0% |
| Expensive valuation multiplesP/EPrice/Earnings or Price/(Net Income) is 49x |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -2.2% |
| Key risksPRSU key risks include [1] execution challenges with new project launches and acquisition integrations and [2] financial disruption from external factors tied to its geographic concentration, Show more. |
Qualitative Assessment
AI Analysis | Feedback
Updated on 6/18/2026
Pursuit Attractions and Hospitality (PRSU) stock has gained about 45% since 2/28/2026 because of the following key factors:
1. Pursuit Attractions and Hospitality reported record fiscal Q1 2026 results, with revenue growing 37.4% year-over-year to $51.6 million, significantly exceeding analyst expectations. This strong performance was primarily driven by the successful integration and better-than-expected performance of the Tabacón acquisition, completed in July 2025, which contributed approximately $10 million to Q1 revenue. The company also saw a 15% improvement in adjusted EBITDA year-over-year, reaching -$14.9 million.
2. The company's proactive share repurchase program signaled strong confidence in its valuation and future prospects. Pursuit repurchased $25.2 million of common stock during fiscal Q1 2026 and an aggregate of $40.4 million as of May 6, 2026, at an average price of $35.40 per share. This was further bolstered by the Board of Directors approving a $50 million increase in the share repurchase authorization.
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Pursuit Attractions and Hospitality (PRSU) stock has gained about 45% since 2/28/2026 because of the following key factors:
1. Pursuit Attractions and Hospitality reported record fiscal Q1 2026 results, with revenue growing 37.4% year-over-year to $51.6 million, significantly exceeding analyst expectations. This strong performance was primarily driven by the successful integration and better-than-expected performance of the Tabacón acquisition, completed in July 2025, which contributed approximately $10 million to Q1 revenue. The company also saw a 15% improvement in adjusted EBITDA year-over-year, reaching -$14.9 million.
2. The company's proactive share repurchase program signaled strong confidence in its valuation and future prospects. Pursuit repurchased $25.2 million of common stock during fiscal Q1 2026 and an aggregate of $40.4 million as of May 6, 2026, at an average price of $35.40 per share. This was further bolstered by the Board of Directors approving a $50 million increase in the share repurchase authorization.
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Updated on 6/18/2026
Pursuit Attractions and Hospitality (PRSU) stock has gained about 45% since 2/28/2026 because of the following key factors:
1. Pursuit Attractions and Hospitality reported record fiscal Q1 2026 results, with revenue growing 37.4% year-over-year to $51.6 million, significantly exceeding analyst expectations. This strong performance was primarily driven by the successful integration and better-than-expected performance of the Tabacón acquisition, completed in July 2025, which contributed approximately $10 million to Q1 revenue. The company also saw a 15% improvement in adjusted EBITDA year-over-year, reaching -$14.9 million.
2. The company's proactive share repurchase program signaled strong confidence in its valuation and future prospects. Pursuit repurchased $25.2 million of common stock during fiscal Q1 2026 and an aggregate of $40.4 million as of May 6, 2026, at an average price of $35.40 per share. This was further bolstered by the Board of Directors approving a $50 million increase in the share repurchase authorization.
3. Positive analyst sentiment and robust price targets contributed to investor enthusiasm. Analysts maintained a consensus "Buy" or "Strong Buy" rating for PRSU, with several firms issuing positive price targets during the period. For instance, Oppenheimer set a price target of $50.00 on May 11, 2026, and the average analyst price target in the preceding three months was $51.33, indicating potential upside.
4. Reaffirmed full-year 2026 guidance and ongoing growth projects underscored the company's growth trajectory. Pursuit reaffirmed its full-year 2026 growth outlook, anticipating double-digit revenue and EBITDA growth (excluding the FlyOver business) and maintaining adjusted EBITDA guidance of $123-$133 million, representing a 9% increase at the midpoint from 2025. Additionally, the company is advancing transformational growth projects, including the planned launch of Hotel Whitefish in Summer 2027 and the introduction of the world's first Electric Ice Explorer in Jasper National Park in May 2026.
5. Favorable macroeconomic trends in the hospitality sector provided a supportive environment for growth. The U.S. hospitality sector experienced a rebound in fiscal Q1 2026, with room demand rising approximately 2.0% year-over-year and revenue per available room (RevPAR) climbing about 4.0% year-to-date, marking an all-time record for the first quarter. The market also saw an upward revision of full-year RevPAR growth forecasts, driven by a resurgence in domestic travel and strong demand for experiential tourism, aligning with Pursuit's focus on iconic destinations and unique attractions.
Show less
Pursuit Attractions and Hospitality (PRSU) stock has gained about 45% since 2/28/2026 because of the following key factors:
1. Pursuit Attractions and Hospitality reported record fiscal Q1 2026 results, with revenue growing 37.4% year-over-year to $51.6 million, significantly exceeding analyst expectations. This strong performance was primarily driven by the successful integration and better-than-expected performance of the Tabacón acquisition, completed in July 2025, which contributed approximately $10 million to Q1 revenue. The company also saw a 15% improvement in adjusted EBITDA year-over-year, reaching -$14.9 million.
2. The company's proactive share repurchase program signaled strong confidence in its valuation and future prospects. Pursuit repurchased $25.2 million of common stock during fiscal Q1 2026 and an aggregate of $40.4 million as of May 6, 2026, at an average price of $35.40 per share. This was further bolstered by the Board of Directors approving a $50 million increase in the share repurchase authorization.
3. Positive analyst sentiment and robust price targets contributed to investor enthusiasm. Analysts maintained a consensus "Buy" or "Strong Buy" rating for PRSU, with several firms issuing positive price targets during the period. For instance, Oppenheimer set a price target of $50.00 on May 11, 2026, and the average analyst price target in the preceding three months was $51.33, indicating potential upside.
4. Reaffirmed full-year 2026 guidance and ongoing growth projects underscored the company's growth trajectory. Pursuit reaffirmed its full-year 2026 growth outlook, anticipating double-digit revenue and EBITDA growth (excluding the FlyOver business) and maintaining adjusted EBITDA guidance of $123-$133 million, representing a 9% increase at the midpoint from 2025. Additionally, the company is advancing transformational growth projects, including the planned launch of Hotel Whitefish in Summer 2027 and the introduction of the world's first Electric Ice Explorer in Jasper National Park in May 2026.
5. Favorable macroeconomic trends in the hospitality sector provided a supportive environment for growth. The U.S. hospitality sector experienced a rebound in fiscal Q1 2026, with room demand rising approximately 2.0% year-over-year and revenue per available room (RevPAR) climbing about 4.0% year-to-date, marking an all-time record for the first quarter. The market also saw an upward revision of full-year RevPAR growth forecasts, driven by a resurgence in domestic travel and strong demand for experiential tourism, aligning with Pursuit's focus on iconic destinations and unique attractions.
Show less
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Stock Movement Drivers
Fundamental Drivers
The 46.5% change in PRSU stock from 2/28/2026 to 6/21/2026 was primarily driven by a 23.5% change in the company's Net Income Margin (%).| (LTM values as of) | 2282026 | 6212026 | Change |
|---|---|---|---|
| Stock Price ($) | 34.76 | 50.94 | 46.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 452 | 466 | 3.1% |
| Net Income Margin (%) | 5.0% | 6.2% | 23.5% |
| P/E Multiple | 43.2 | 49.2 | 13.9% |
| Shares Outstanding (Mil) | 28 | 28 | 1.1% |
| Cumulative Contribution | 46.5% |
Market Drivers
2/28/2026 to 6/21/2026| Return | Correlation | |
|---|---|---|
| PRSU | 46.5% | |
| Market (SPY) | 9.2% | 50.6% |
| Sector (XLY) | 0.5% | 58.6% |
Fundamental Drivers
The 48.4% change in PRSU stock from 11/30/2025 to 6/21/2026 was primarily driven by a 1743.9% change in the company's P/E Multiple.| (LTM values as of) | 11302025 | 6212026 | Change |
|---|---|---|---|
| Stock Price ($) | 34.33 | 50.94 | 48.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 441 | 466 | 5.7% |
| Net Income Margin (%) | 82.5% | 6.2% | -92.5% |
| P/E Multiple | 2.7 | 49.2 | 1743.9% |
| Shares Outstanding (Mil) | 28 | 28 | 1.5% |
| Cumulative Contribution | 48.4% |
Market Drivers
11/30/2025 to 6/21/2026| Return | Correlation | |
|---|---|---|
| PRSU | 48.4% | |
| Market (SPY) | 9.9% | 46.2% |
| Sector (XLY) | -0.5% | 52.5% |
Fundamental Drivers
The 82.6% change in PRSU stock from 5/31/2025 to 6/21/2026 was primarily driven by a 2172.9% change in the company's P/E Multiple.| (LTM values as of) | 5312025 | 6212026 | Change |
|---|---|---|---|
| Stock Price ($) | 27.89 | 50.94 | 82.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 367 | 466 | 27.2% |
| Net Income Margin (%) | 98.8% | 6.2% | -93.7% |
| P/E Multiple | 2.2 | 49.2 | 2172.9% |
| Shares Outstanding (Mil) | 28 | 28 | 0.9% |
| Cumulative Contribution | 82.6% |
Market Drivers
5/31/2025 to 6/21/2026| Return | Correlation | |
|---|---|---|
| PRSU | 82.6% | |
| Market (SPY) | 28.1% | 42.1% |
| Sector (XLY) | 10.5% | 49.4% |
Fundamental Drivers
The 119.4% change in PRSU stock from 5/31/2023 to 6/21/2026 was primarily driven by a 219.9% change in the company's P/E Multiple.| (LTM values as of) | 5312023 | 6212026 | Change |
|---|---|---|---|
| Stock Price ($) | 23.22 | 50.94 | 119.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 383 | 466 | 21.9% |
| Net Income Margin (%) | 8.2% | 6.2% | -24.5% |
| P/E Multiple | 15.4 | 49.2 | 219.9% |
| Shares Outstanding (Mil) | 21 | 28 | -25.5% |
| Cumulative Contribution | 119.4% |
Market Drivers
5/31/2023 to 6/21/2026| Return | Correlation | |
|---|---|---|
| PRSU | 119.4% | |
| Market (SPY) | 85.7% | 45.1% |
| Sector (XLY) | 58.4% | 46.6% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| PRSU Return | 18% | -43% | 48% | 17% | -21% | 45% | 35% |
| Peers Return | 24% | -17% | 70% | 39% | 4% | 11% | 180% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 8% | 98% |
Monthly Win Rates [3] | |||||||
| PRSU Win Rate | 42% | 33% | 58% | 58% | 33% | 100% | |
| Peers Win Rate | 55% | 47% | 65% | 60% | 53% | 53% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| PRSU Max Drawdown | -23% | -47% | -43% | -23% | -36% | -10% | |
| Peers Max Drawdown | -22% | -40% | -19% | -19% | -32% | -21% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: H, WH, BKNG, MAR, RCL.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/18/2026 (YTD)
How Low Can It Go
| Event | PRSU | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -32.1% | -18.8% |
| % Gain to Breakeven | 47.3% | 23.1% |
| Time to Breakeven | 320 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -16.4% | -9.5% |
| % Gain to Breakeven | 19.6% | 10.5% |
| Time to Breakeven | 7 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -34.7% | -6.7% |
| % Gain to Breakeven | 53.2% | 7.1% |
| Time to Breakeven | 64 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -42.6% | -24.5% |
| % Gain to Breakeven | 74.3% | 32.4% |
| Time to Breakeven | 851 days | 427 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -19.8% | -19.2% |
| % Gain to Breakeven | 24.6% | 23.8% |
| Time to Breakeven | 67 days | 105 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -29.3% | -17.9% |
| % Gain to Breakeven | 41.4% | 21.8% |
| Time to Breakeven | 346 days | 123 days |
In The Past
Pursuit Attractions and Hospitality's stock fell -32.1% during the 2025 US Tariff Shock. Such a loss loss requires a 47.3% gain to breakeven.
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Asset Allocation
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| Event | PRSU | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -32.1% | -18.8% |
| % Gain to Breakeven | 47.3% | 23.1% |
| Time to Breakeven | 320 days | 79 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -34.7% | -6.7% |
| % Gain to Breakeven | 53.2% | 7.1% |
| Time to Breakeven | 64 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -42.6% | -24.5% |
| % Gain to Breakeven | 74.3% | 32.4% |
| Time to Breakeven | 851 days | 427 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -29.3% | -17.9% |
| % Gain to Breakeven | 41.4% | 21.8% |
| Time to Breakeven | 346 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -32.0% | -15.4% |
| % Gain to Breakeven | 47.0% | 18.2% |
| Time to Breakeven | 152 days | 125 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -62.4% | -53.4% |
| % Gain to Breakeven | 166.0% | 114.4% |
| Time to Breakeven | 1775 days | 1085 days |
| Summer 2007 Credit Crunch | ||
| % Loss | -24.2% | -8.6% |
| % Gain to Breakeven | 31.9% | 9.5% |
| Time to Breakeven | 3002 days | 47 days |
In The Past
Pursuit Attractions and Hospitality's stock fell -32.1% during the 2025 US Tariff Shock. Such a loss loss requires a 47.3% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Pursuit Attractions and Hospitality (PRSU)
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Pursuit Attractions and Hospitality (PRSU) is a publicly traded company focused on the ownership and operation of attraction and hospitality destinations. The company manages a portfolio of properties designed to offer comprehensive visitor experiences.
Its main products and services encompass a variety of offerings, including distinct attractions and lodging facilities. These destinations are often complemented by integrated services such as restaurants, retail shops, and transportation facilities, ensuring a holistic experience for guests.
PRSU primarily serves leisure travelers and tourists seeking unique experiences in scenic and popular locations. The company's operational footprint extends across North America and Europe, with destinations strategically located in the United States, Canada, and Iceland.
```AI Analysis | Feedback
1. Vail Resorts, but for a broader range of natural attractions and scenic destinations.
2. A smaller, nature-focused Disney.
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- Lodging Services: The company owns and operates a variety of lodges and accommodations at its hospitality destinations.
- Attraction Operations: Pursuit Attractions and Hospitality develops and manages various tourist attractions across its geographic footprint.
- Dining Services: Restaurants and food service facilities are operated within its lodges and attractions, offering diverse culinary experiences.
- Retail Sales: The company provides retail facilities, such as gift shops, for guests at its hospitality destinations and attractions.
- Transportation Services: Pursuit Attractions and Hospitality offers transportation facilities, likely supporting access to and within its properties.
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Pursuit Attractions and Hospitality (PRSU) primarily sells its services and experiences directly to individuals rather than to other companies. Its business model focuses on attracting and serving guests at its hospitality destinations, attractions, lodges, restaurants, and retail facilities.
The major categories of individual customers that Pursuit Attractions and Hospitality serves include:
- Leisure Travelers and Tourists: This represents the largest customer segment, comprising individuals, couples, and families seeking vacation experiences, sightseeing, and recreational activities at Pursuit's various destinations across the United States, Canada, and Iceland.
- Dining and Retail Patrons: These customers visit Pursuit's restaurants, cafes, and retail shops located within their properties, whether they are also staying at a lodge, visiting an attraction, or are local residents seeking food, beverages, or merchandise.
- Event and Group Attendees: This category includes individuals participating in group bookings, special events, conferences, weddings, or guided tours facilitated by Pursuit's venues. While some bookings may be arranged by third parties (like tour operators or corporate event planners), the end-users experiencing the services are individuals.
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David Barry, President and Chief Executive Officer
David Barry assumed the role of President and Chief Executive Officer on December 31, 2024, after serving as President of Pursuit since June 2015. He has a 40-year career in hospitality, during which he has a track record of creating successful and award-winning hospitality organizations. Prior to joining Pursuit, he was the CEO and President of Trust Company of America, a financial services and technology company. He also previously held roles as CEO and President of Alpine Helicopters/Canadian Mountain Holidays and as COO of Intrawest Mountain Resorts, managing six mountain resorts in the United States. He has experience with private equity, including market-beating performance as CEO of a private equity portfolio company.
Michael “Bo” Heitz, Chief Financial Officer
Michael “Bo” Heitz became Pursuit's Chief Financial Officer in March 2025, having joined in December 2024 as CFO of the Legacy Pursuit segment. He has extensive finance and strategic expertise, gained from a decade at Vail Resorts where he held leadership positions in corporate development, investor relations, capital markets, and financial planning and analysis. Before his tenure at Vail Resorts, he worked in private equity at The Riverside Company and in investment banking at William Blair & Company.
Catherine Tang, Chief Legal Officer and Corporate Secretary
Catherine Tang serves as the Chief Legal Officer and Corporate Secretary for Pursuit Attractions and Hospitality.
Michael Bosco, Chief Accounting Officer
Michael Bosco holds the title of Chief Accounting Officer for Pursuit Attractions and Hospitality.
David Barry assumed the role of President and Chief Executive Officer on December 31, 2024, after serving as President of Pursuit since June 2015. He has a 40-year career in hospitality, during which he has a track record of creating successful and award-winning hospitality organizations. Prior to joining Pursuit, he was the CEO and President of Trust Company of America, a financial services and technology company. He also previously held roles as CEO and President of Alpine Helicopters/Canadian Mountain Holidays and as COO of Intrawest Mountain Resorts, managing six mountain resorts in the United States. He has experience with private equity, including market-beating performance as CEO of a private equity portfolio company.
Michael “Bo” Heitz, Chief Financial Officer
Michael “Bo” Heitz became Pursuit's Chief Financial Officer in March 2025, having joined in December 2024 as CFO of the Legacy Pursuit segment. He has extensive finance and strategic expertise, gained from a decade at Vail Resorts where he held leadership positions in corporate development, investor relations, capital markets, and financial planning and analysis. Before his tenure at Vail Resorts, he worked in private equity at The Riverside Company and in investment banking at William Blair & Company.
Catherine Tang, Chief Legal Officer and Corporate Secretary
Catherine Tang serves as the Chief Legal Officer and Corporate Secretary for Pursuit Attractions and Hospitality.
Michael Bosco, Chief Accounting Officer
Michael Bosco holds the title of Chief Accounting Officer for Pursuit Attractions and Hospitality.
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The key risks to Pursuit Attractions and Hospitality (PRSU) are primarily driven by its operational model within the leisure and travel industry. These risks can significantly impact its financial performance and operational stability.
- Seasonality and Exposure to Natural Disasters/External Events: Pursuit Attractions and Hospitality's business is highly seasonal, with a substantial portion of its revenue concentrated in specific quarters, particularly the second and third. This seasonality makes the company particularly vulnerable to adverse events during peak periods. Such events include natural disasters like wildfires (as seen with the 2024 Jasper National Park wildfires that affected operations), extreme weather conditions, and other catastrophic occurrences. These incidents can lead to temporary closures, reduced visitation, and disproportionately impact the company's financial results.
- Economic and Geopolitical Uncertainties Affecting Consumer Discretionary Spending: As an attractions and hospitality company, Pursuit's revenue is heavily reliant on consumer discretionary spending on leisure travel. The business is susceptible to broader macroeconomic and geopolitical risks. Fluctuations in inflation, interest rates, and currency exchange rates can reduce consumers' willingness and ability to spend on travel and attractions. Given that a significant portion of its revenue comes from international markets, currency exchange rate fluctuations also pose a market risk. Geopolitical uncertainties can further deter travel and impact demand.
- Competitive Pressures: The hospitality and attractions industry in which Pursuit operates is highly competitive. Numerous players vie for market share, differentiating themselves based on factors such as location, quality of service, unique offerings, and pricing. Intense competition could put pressure on pricing, margins, and the company's ability to attract and retain customers across its destinations.
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The growing consumer preference for highly personalized, sustainable, and authentic experiential travel, which is increasingly being met by smaller, agile competitors and alternative accommodation/activity providers (e.g., boutique glamping experiences, independent local tour operators focused on niche, low-impact adventures), could divert customers away from PRSU's larger, more standardized attractions and hospitality destinations. This trend challenges the traditional model of integrated, large-scale destinations by emphasizing unique, tailored experiences that may be difficult for a large corporate entity to replicate authentically or competitively.
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Pursuit Attractions and Hospitality, Inc. (PRSU) operates in the attractions and hospitality sector, encompassing lodges, restaurants, retail, and transportation services across the United States, Canada, and Iceland. The addressable markets for these services are substantial in each region.
United States
- The overall tourism market in the United States reached an economic output of approximately USD 2.9 trillion in 2024. This market is projected to grow to USD 5.6 trillion by 2033, demonstrating a compound annual growth rate (CAGR) of 8.3%.
- The broader hospitality market in the U.S., which includes lodging, food and beverage services, event planning, entertainment, and tourism, was valued at USD 1270.04 billion in 2024 and is estimated to reach USD 1989.6 billion by 2033, with a CAGR of 5.11%. Another report estimates the U.S. hospitality market at USD 247.45 billion in 2025, projected to grow to USD 313.87 billion by 2030 at a CAGR of 4.87%.
Canada
- The Canadian tourism sector contributed approximately CAD 130 billion to the national economy. The Canada travel and tourism market size is valued at USD 98.52 billion in 2026 and is projected to reach USD 120.23 billion by 2031, growing at a CAGR of 4.06%.
- The hospitality industry in Canada was valued at USD 39.20 billion in 2024 and is projected to reach USD 50.68 billion by 2029, with a CAGR of 5.27%.
Iceland
- Tourism is a major economic driver for Iceland. The total tourism consumption in Iceland, encompassing both foreign and domestic visitors, reached nearly 870 billion ISK in 2024. In 2023, tourism generated approximately ISK 530 billion (around USD 3.8 billion). Tourism accounts for over 8% of Iceland's GDP.
- The Hotels & Holiday Accommodation industry in Iceland is estimated to have a market size of €899.5 million in 2026.
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Pursuit Attractions and Hospitality (PRSU) is expected to drive future revenue growth over the next two to three years through several key strategies and market trends:
- Strategic Investments in "Refresh, Build, Buy" Initiatives: Pursuit's core growth strategy involves refreshing existing properties, building new experiences, and acquiring high-return tourism assets. The company has identified over $200 million in "Refresh and Build" investments over the next five years, with a significant acceleration of approximately $88 million to $93 million planned for 2026 to fuel long-term growth. Recent examples of this strategy include the acquisition of Tabacon in Costa Rica and the successful launch of the FlyOver Chicago attraction (though the Flyover business is being sold, the underlying strategy of developing new attractions remains). These investments are aimed at elevating the guest experience and driving increased demand.
- Increased Visitor Volume and Strong Demand for Experiential Travel: The company anticipates continued strong perennial demand across its locations, supported by global consumer trends favoring experiential travel to iconic destinations. Pursuit reported a 12% increase in visitor volume for its attractions segment in 2025, demonstrating its ability to capitalize on this demand.
- Pricing Power and Expansion of Premium Offerings: Pursuit has shown the ability to increase effective ticket prices and average daily rates (ADRs) for its lodging. For instance, same-store constant currency effective ticket pricing (excluding FlyOver Chicago) grew by 10% in the first quarter of 2025. The expansion of premium experiences, such as the premium ritual at its Sky Lagoon attraction, also contributes to higher revenue per customer.
- Geographic and Portfolio Expansion through Acquisitions: Beyond organic growth, strategic acquisitions play a vital role in expanding Pursuit's geographic footprint and diversifying its portfolio of attractions and hospitality offerings. The acquisition of Tabacon in the Arenal region of Costa Rica, for example, represents an expansion into a new iconic destination. Pursuit maintains a robust pipeline of acquisition opportunities in both existing and new iconic destinations.
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Share Repurchases
- Between November 10, 2025, and January 20, 2026, Pursuit repurchased $14.5 million of common stock under a $50 million authorization.
- Approximately $35.5 million remains available for future share repurchases under the existing authorization.
Share Issuance
- On December 31, 2024, Viad (now Pursuit) completed the mandatory conversion of 135,000 shares of 5.5% Convertible Series A Preferred Stock into approximately 6.7 million shares of common stock, resulting in around 28 million common shares outstanding.
- In November 2023, there was a $135 million issuance of Convertible Preferred Stock, incurring $9.2 million in related expenses.
Inbound Investments
- On December 30, 2025, Pursuit received $25 million in deferred cash proceeds from the 2024 sale of its GES business.
- The sale of the GES business to Truelink Capital for $535 million was completed on December 31, 2024, strengthening Pursuit's balance sheet for growth initiatives.
Outbound Investments
- In 2025, Pursuit invested approximately $124 million in acquisitions, including the $111 million purchase of Tabacón Thermal Resort & Spa in Costa Rica in July 2025.
- Pursuit also acquired the remaining minority interest in Glacier Park, Inc. in 2025.
- In January 2026, Pursuit entered an agreement to sell its Flyover flying theater attractions business for approximately $78.4 million, with the transaction expected to close in spring 2026.
Capital Expenditures
- Pursuit expects to invest approximately $88 million to $93 million in organic growth capital expenditures during 2026. These investments include major multi-year projects with a total commitment of about $200 million.
- In 2025, the company invested between $38 million and $43 million in organic growth capital expenditures.
- Capital expenditures in the third quarter of 2021 included approximately $8 million for the development of the FlyOver Las Vegas attraction, which opened in September 2021.
Latest Trefis Analyses
| Title | |
|---|---|
| ARTICLES |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 186.94 |
| Mkt Cap | 51.7 |
| Rev LTM | 12,759 |
| Op Inc LTM | 2,388 |
| FCF LTM | 838 |
| FCF 3Y Avg | 866 |
| CFO LTM | 1,886 |
| CFO 3Y Avg | 1,798 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 8.5% |
| Rev Chg 3Y Avg | 10.7% |
| Rev Chg Q | 8.8% |
| QoQ Delta Rev Chg LTM | 2.0% |
| Op Inc Chg LTM | 14.0% |
| Op Inc Chg 3Y Avg | 13.7% |
| Op Mgn LTM | 22.0% |
| Op Mgn 3Y Avg | 20.6% |
| QoQ Delta Op Mgn LTM | 0.2% |
| CFO/Rev LTM | 20.8% |
| CFO/Rev 3Y Avg | 23.3% |
| FCF/Rev LTM | 9.0% |
| FCF/Rev 3Y Avg | 8.8% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Ticket revenue | 201 | 162 | 143 | ||
| Rooms revenue | 105 | 82 | 86 | ||
| Food and beverage | 68 | 54 | 55 | ||
| Retail operations | 43 | 38 | 37 | ||
| Other | 22 | 18 | 16 | ||
| Transportation | 13 | 12 | 13 | ||
| Global Exhibition Services (GES) | 828 | 320 | |||
| Pursuit | 299 | 187 | |||
| Total | 452 | 366 | 350 | 1,127 | 507 |
| $ Mil | 2023 | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|---|
| Global Exhibition Services (GES) | 55 | 45 | -52 | -74 | 36 |
| Pursuit | 53 | 24 | 5 | -42 | 54 |
| Corporate eliminations | 0 | 0 | 0 | 0 | 0 |
| Total | 109 | 69 | -47 | -116 | 90 |
| $ Mil | 2024 | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|---|
| Single Segment | 845 | ||||
| Corporate and other | 70 | 48 | 121 | 47 | |
| Global Exhibition Services (GES) | 242 | 185 | 608 | 518 | |
| Pursuit | 726 | 620 | 589 | 358 | |
| Total | 845 | 1,038 | 853 | 1,319 | 923 |
Price Behavior
Price Behavior
| Market Price | $50.94 | |
| Market Cap ($ Bil) | 1.4 | |
| First Trading Date | 08/12/2004 | |
| Distance from 52W High | 0.0% | |
| 50 Days | 200 Days | |
| DMA Price | $43.36 | $37.53 |
| DMA Trend | up | up |
| Distance from DMA | 17.5% | 35.7% |
| 3M | 1YR | |
| Volatility | 29.4% | 38.4% |
| Downside Capture | 58.33 | 94.50 |
| Upside Capture | 166.04 | 141.91 |
| Correlation (SPY) | 53.4% | 40.9% |
PRSU Betas & Captures as of 5/31/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 1.54 | 1.34 | 1.18 | 1.19 | 1.39 | 1.18 |
| Up Beta | 2.16 | 1.13 | 0.64 | 1.18 | 1.43 | 1.07 |
| Down Beta | 2.11 | 0.42 | 1.36 | 1.08 | 1.67 | 1.25 |
| Up Capture | 123% | 154% | 176% | 154% | 167% | 186% |
| Bmk +ve Days | 13 | 28 | 36 | 67 | 141 | 432 |
| Stock +ve Days | 14 | 28 | 40 | 68 | 137 | 379 |
| Down Capture | 123% | 189% | 107% | 104% | 113% | 106% |
| Bmk -ve Days | 7 | 13 | 27 | 57 | 109 | 318 |
| Stock -ve Days | 6 | 13 | 23 | 55 | 111 | 369 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with PRSU | |
|---|---|---|---|---|
| PRSU | 91.2% | 38.5% | 1.77 | - |
| Sector ETF (XLY) | 12.3% | 18.4% | 0.49 | 48.7% |
| Equity (SPY) | 26.5% | 12.4% | 1.61 | 40.8% |
| Gold (GLD) | 24.2% | 27.5% | 0.77 | 13.4% |
| Commodities (DBC) | 19.8% | 18.8% | 0.83 | -5.6% |
| Real Estate (VNQ) | 11.0% | 13.7% | 0.52 | 32.3% |
| Bitcoin (BTCUSD) | -40.0% | 42.4% | -1.08 | 25.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with PRSU | |
|---|---|---|---|---|
| PRSU | 0.7% | 42.5% | 0.14 | - |
| Sector ETF (XLY) | 7.1% | 23.8% | 0.26 | 50.0% |
| Equity (SPY) | 13.5% | 17.1% | 0.62 | 49.2% |
| Gold (GLD) | 17.1% | 18.3% | 0.76 | 1.5% |
| Commodities (DBC) | 7.5% | 19.4% | 0.29 | 6.9% |
| Real Estate (VNQ) | 1.9% | 18.9% | 0.00 | 42.2% |
| Bitcoin (BTCUSD) | 11.0% | 54.2% | 0.40 | 21.9% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with PRSU | |
|---|---|---|---|---|
| PRSU | 5.2% | 48.8% | 0.29 | - |
| Sector ETF (XLY) | 12.6% | 22.1% | 0.52 | 47.1% |
| Equity (SPY) | 15.3% | 18.0% | 0.73 | 47.2% |
| Gold (GLD) | 12.3% | 16.1% | 0.63 | 0.8% |
| Commodities (DBC) | 5.9% | 18.0% | 0.26 | 15.9% |
| Real Estate (VNQ) | 5.3% | 20.7% | 0.22 | 48.5% |
| Bitcoin (BTCUSD) | 60.0% | 66.8% | 1.00 | 12.4% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 6/9/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/6/2026 | -1.4% | 0.7% | 4.8% |
| 2/25/2026 | -4.5% | 1.9% | -0.6% |
| 11/5/2025 | -10.7% | -6.0% | -5.7% |
| 8/6/2025 | 16.5% | 18.1% | 23.4% |
| 5/8/2025 | -2.5% | 2.4% | -1.5% |
| 3/11/2025 | 5.0% | 0.1% | -11.8% |
| 11/7/2024 | 7.2% | 8.3% | 5.0% |
| 8/6/2024 | 5.2% | 2.7% | 7.8% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 10 | 14 | 14 |
| # Negative | 14 | 10 | 10 |
| Median Positive | 8.5% | 3.1% | 9.7% |
| Median Negative | -5.3% | -3.6% | -4.9% |
| Max Positive | 18.0% | 23.6% | 47.0% |
| Max Negative | -10.9% | -10.9% | -27.6% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/6/2026 | -1.4% | 0.7% | 4.8% |
| 2/25/2026 | -4.5% | 1.9% | -0.6% |
| 11/5/2025 | -10.7% | -6.0% | -5.7% |
| 8/6/2025 | 16.5% | 18.1% | 23.4% |
| 5/8/2025 | -2.5% | 2.4% | -1.5% |
| 3/11/2025 | 5.0% | 0.1% | -11.8% |
| 11/7/2024 | 7.2% | 8.3% | 5.0% |
| 8/6/2024 | 5.2% | 2.7% | 7.8% |
| 5/2/2024 | -3.1% | -0.1% | -2.8% |
| 2/8/2024 | -1.0% | 0.9% | 8.9% |
| 11/2/2023 | 9.8% | 17.5% | 34.8% |
| 8/3/2023 | 6.6% | 3.6% | 8.7% |
| 5/4/2023 | 18.0% | 12.1% | 28.8% |
| 2/9/2023 | -8.2% | -4.4% | -27.6% |
| 11/3/2022 | -10.9% | -10.9% | -13.0% |
| 8/4/2022 | 13.7% | 23.6% | 12.2% |
| 5/5/2022 | -6.1% | -7.3% | 2.4% |
| 2/10/2022 | -6.7% | -9.0% | -16.2% |
| 11/4/2021 | 6.5% | 0.3% | -3.3% |
| 8/5/2021 | -6.5% | -2.7% | -4.1% |
| 5/4/2021 | -1.8% | -2.7% | 9.6% |
| 2/11/2021 | -7.3% | -2.3% | 9.8% |
| 10/29/2020 | -1.9% | -1.6% | 47.0% |
| 8/6/2020 | 9.9% | 21.4% | 40.6% |
| SUMMARY STATS | |||
| # Positive | 10 | 14 | 14 |
| # Negative | 14 | 10 | 10 |
| Median Positive | 8.5% | 3.1% | 9.7% |
| Median Negative | -5.3% | -3.6% | -4.9% |
| Max Positive | 18.0% | 23.6% | 47.0% |
| Max Negative | -10.9% | -10.9% | -27.6% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/06/2026 | 10-Q |
| 12/31/2025 | 02/25/2026 | 10-K |
| 09/30/2025 | 11/06/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/09/2025 | 10-Q |
| 12/31/2024 | 03/17/2025 | 10-K |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/07/2024 | 10-Q |
| 03/31/2024 | 05/03/2024 | 10-Q |
| 12/31/2023 | 03/01/2024 | 10-K |
| 09/30/2023 | 11/03/2023 | 10-Q |
| 06/30/2023 | 08/04/2023 | 10-Q |
| 03/31/2023 | 05/05/2023 | 10-Q |
| 12/31/2022 | 02/28/2023 | 10-K |
| 09/30/2022 | 11/04/2022 | 10-Q |
| 06/30/2022 | 08/05/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/06/2026 | 10-Q |
| 12/31/2025 | 02/25/2026 | 10-K |
| 09/30/2025 | 11/06/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/09/2025 | 10-Q |
| 12/31/2024 | 03/17/2025 | 10-K |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/07/2024 | 10-Q |
| 03/31/2024 | 05/03/2024 | 10-Q |
| 12/31/2023 | 03/01/2024 | 10-K |
| 09/30/2023 | 11/03/2023 | 10-Q |
| 06/30/2023 | 08/04/2023 | 10-Q |
| 03/31/2023 | 05/05/2023 | 10-Q |
| 12/31/2022 | 02/28/2023 | 10-K |
| 09/30/2022 | 11/04/2022 | 10-Q |
| 06/30/2022 | 08/05/2022 | 10-Q |
| 03/31/2022 | 05/06/2022 | 10-Q |
| 12/31/2021 | 02/25/2022 | 10-K |
| 09/30/2021 | 11/05/2021 | 10-Q |
| 06/30/2021 | 08/09/2021 | 10-Q |
| 03/31/2021 | 05/07/2021 | 10-Q |
| 12/31/2020 | 03/02/2021 | 10-K |
| 09/30/2020 | 11/06/2020 | 10-Q |
| 06/30/2020 | 08/10/2020 | 10-Q |
| 03/31/2020 | 06/22/2020 | 10-Q |
| 12/31/2019 | 02/26/2020 | 10-K |
| 09/30/2019 | 11/01/2019 | 10-Q |
| 06/30/2019 | 08/02/2019 | 10-Q |
Insider Activity
Updated 6/18/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Barry, David W | President and CEO | Direct | Buy | 11192025 | 33.39 | 755 | 25,209 | 3,687,258 | Form |
| 2 | Schechter, Joshua | Direct | Buy | 11122025 | 34.00 | 1,000 | 34,000 | 1,932,832 | Form | |
| 3 | Barry, David W | President and CEO | Direct | Buy | 11122025 | 33.32 | 2,245 | 74,803 | 3,654,371 | Form |
| 4 | Bright, Jill | Direct | Buy | 8272025 | 36.77 | 1,000 | 36,770 | 232,055 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Barry, David W | President and CEO | Direct | Buy | 11192025 | 33.39 | 755 | 25,209 | 3,687,258 | Form |
| 2 | Schechter, Joshua | Direct | Buy | 11122025 | 34.00 | 1,000 | 34,000 | 1,932,832 | Form | |
| 3 | Barry, David W | President and CEO | Direct | Buy | 11122025 | 33.32 | 2,245 | 74,803 | 3,654,371 | Form |
| 4 | Bright, Jill | Direct | Buy | 8272025 | 36.77 | 1,000 | 36,770 | 232,055 | Form |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Hotels, Resorts & Cruise Lines Resources |
| Skift |
| Hotel News Now |
| Cruise Industry News |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 6/21/2026