Playboy (PLBY)
Market Price (10/15/2026): $0.9946 | Market Cap: $114.1 MilSector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods
Playboy (PLBY)
Market Price (10/15/2026): $0.9946Market Cap: $114.1 MilSector: Consumer DiscretionaryIndustry: Apparel, Accessories & Luxury Goods
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -36% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Direct-to-Consumer Brands, Show more. | Weak multi-year price returns3Y Excs Rtn is -30% | Penny stockMkt Price is 1.0 Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 128% Expensive valuation multiplesP/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 37x, P/EPrice/Earnings or Price/(Net Income) is 401x Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -7.0% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.6% Key risksPLBY key risks include [1] declining brand relevance, Show more. |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -36% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Direct-to-Consumer Brands, Show more. |
| Weak multi-year price returns3Y Excs Rtn is -30% |
| Penny stockMkt Price is 1.0 |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 128% |
| Expensive valuation multiplesP/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 37x, P/EPrice/Earnings or Price/(Net Income) is 401x |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -7.0% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.6% |
| Key risksPLBY key risks include [1] declining brand relevance, Show more. |
Qualitative Assessment
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Playboy (PLBY) stock has lost about 20% since 6/30/2026 because of the following key factors:
1. Short-lived impact of strong fiscal Q2 2026 financial results. Despite reporting robust fiscal Q2 2026 financial results on August 10, 2026, which included an 11% year-over-year revenue increase to $31.2 million (surpassing the consensus of $29.69 million) and a swing to positive net income of $0.2 million (compared to a $7.7 million net loss in fiscal Q2 2025), the stock's initial positive reaction was not sustained. Following a 15.3% price jump immediately after the earnings release, the stock subsequently declined by 24.3% over the next 47 days, suggesting that the market was not convinced these improvements signaled a lasting turnaround or justified a higher valuation.
2. Insufficient positive catalysts to overcome prevailing negative sentiment. Significant corporate actions intended to bolster shareholder value, such as the June 22, 2026, announcement of a $17.4 million share repurchase at a 28% discount to market value and the company's inclusion in the Russell 2000 and 3000 indexes effective June 29, 2026, failed to prevent the overall stock decline. The inability of these positive developments to drive sustained investor interest or confidence indicates that deeply entrenched negative sentiment or other market pressures continued to weigh on the stock.
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Playboy (PLBY) stock has lost about 20% since 6/30/2026 because of the following key factors:
1. Short-lived impact of strong fiscal Q2 2026 financial results. Despite reporting robust fiscal Q2 2026 financial results on August 10, 2026, which included an 11% year-over-year revenue increase to $31.2 million (surpassing the consensus of $29.69 million) and a swing to positive net income of $0.2 million (compared to a $7.7 million net loss in fiscal Q2 2025), the stock's initial positive reaction was not sustained. Following a 15.3% price jump immediately after the earnings release, the stock subsequently declined by 24.3% over the next 47 days, suggesting that the market was not convinced these improvements signaled a lasting turnaround or justified a higher valuation.
2. Insufficient positive catalysts to overcome prevailing negative sentiment. Significant corporate actions intended to bolster shareholder value, such as the June 22, 2026, announcement of a $17.4 million share repurchase at a 28% discount to market value and the company's inclusion in the Russell 2000 and 3000 indexes effective June 29, 2026, failed to prevent the overall stock decline. The inability of these positive developments to drive sustained investor interest or confidence indicates that deeply entrenched negative sentiment or other market pressures continued to weigh on the stock.
3. Weak technical indicators and trading near 52-week lows. The stock's trading performance throughout the period reflects a persistent lack of investor confidence. By September 30, 2026, shares were trading near their 52-week low of $1.01 to $1.02. Furthermore, technical analysis as of that date indicated a "Strong Sell" signal based on moving averages and other indicators, underscoring the bearish outlook that contributed to the stock's downtrend.
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Stock Movement Drivers
Fundamental Drivers
The -18.9% change in PLBY stock from 6/30/2026 to 10/14/2026 was primarily driven by a -20.5% change in the company's P/S Multiple.| (LTM values as of) | 6302026 | 10142026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.22 | 0.99 | -18.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 122 | 125 | 2.5% |
| P/S Multiple | 1.1 | 0.9 | -20.5% |
| Shares Outstanding (Mil) | 114 | 115 | -0.4% |
| Cumulative Contribution | -18.9% |
Market Drivers
6/30/2026 to 10/14/2026| Return | Correlation | |
|---|---|---|
| PLBY | -18.9% | |
| Market (SPY) | 3.1% | 13.4% |
| Sector (XLY) | -4.9% | 22.1% |
Fundamental Drivers
The -34.9% change in PLBY stock from 3/31/2026 to 10/14/2026 was primarily driven by a -35.3% change in the company's P/S Multiple.| (LTM values as of) | 3312026 | 10142026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.52 | 0.99 | -34.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 121 | 125 | 3.7% |
| P/S Multiple | 1.4 | 0.9 | -35.3% |
| Shares Outstanding (Mil) | 111 | 115 | -2.9% |
| Cumulative Contribution | -34.9% |
Market Drivers
3/31/2026 to 10/14/2026| Return | Correlation | |
|---|---|---|
| PLBY | -34.9% | |
| Market (SPY) | 18.6% | 18.4% |
| Sector (XLY) | 2.5% | 28.3% |
Fundamental Drivers
The -32.7% change in PLBY stock from 9/30/2025 to 10/14/2026 was primarily driven by a -21.7% change in the company's P/S Multiple.| (LTM values as of) | 9302025 | 10142026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.47 | 0.99 | -32.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 120 | 125 | 4.5% |
| P/S Multiple | 1.2 | 0.9 | -21.7% |
| Shares Outstanding (Mil) | 94 | 115 | -17.7% |
| Cumulative Contribution | -32.7% |
Market Drivers
9/30/2025 to 10/14/2026| Return | Correlation | |
|---|---|---|
| PLBY | -32.7% | |
| Market (SPY) | 16.5% | 21.7% |
| Sector (XLY) | -6.4% | 18.4% |
Fundamental Drivers
The 23.6% change in PLBY stock from 9/30/2023 to 10/14/2026 was primarily driven by a 142.9% change in the company's P/S Multiple.| (LTM values as of) | 9302023 | 10142026 | Change |
|---|---|---|---|
| Stock Price ($) | 0.80 | 0.99 | 23.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 161 | 125 | -22.1% |
| P/S Multiple | 0.4 | 0.9 | 142.9% |
| Shares Outstanding (Mil) | 75 | 115 | -34.7% |
| Cumulative Contribution | 23.6% |
Market Drivers
9/30/2023 to 10/14/2026| Return | Correlation | |
|---|---|---|
| PLBY | 23.6% | |
| Market (SPY) | 86.2% | 15.5% |
| Sector (XLY) | 41.7% | 17.5% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| PLBY Return | 153% | -90% | -64% | 46% | 29% | -46% | -90% |
| Peers Return | 40% | -28% | 56% | -23% | -19% | 10% | 7% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 14% | 108% |
Monthly Win Rates [3] | |||||||
| PLBY Win Rate | 50% | 25% | 33% | 58% | 42% | 30% | |
| Peers Win Rate | 65% | 38% | 55% | 37% | 37% | 64% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| PLBY Max Drawdown | -65% | -91% | -88% | -62% | -56% | -64% | |
| Peers Max Drawdown | -21% | -51% | -32% | -40% | -45% | -33% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: PVH, GIII, COTY, EL, IPAR.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 10/14/2026 (YTD)
How Low Can It Go
| Event | PLBY | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -50.8% | -18.8% |
| % Gain to Breakeven | 103.3% | 23.1% |
| Time to Breakeven | 106 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -21.7% | -7.8% |
| % Gain to Breakeven | 27.7% | 8.5% |
| Time to Breakeven | 36 days | 18 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -75.6% | -9.5% |
| % Gain to Breakeven | 310.0% | 10.5% |
| Time to Breakeven | 398 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -44.2% | -6.7% |
| % Gain to Breakeven | 79.3% | 7.1% |
| Time to Breakeven | 986 days | 31 days |
In The Past
Playboy's stock fell -50.8% during the 2025 US Tariff Shock. Such a loss loss requires a 103.3% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
| Event | PLBY | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -50.8% | -18.8% |
| % Gain to Breakeven | 103.3% | 23.1% |
| Time to Breakeven | 106 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -21.7% | -7.8% |
| % Gain to Breakeven | 27.7% | 8.5% |
| Time to Breakeven | 36 days | 18 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -75.6% | -9.5% |
| % Gain to Breakeven | 310.0% | 10.5% |
| Time to Breakeven | 398 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -44.2% | -6.7% |
| % Gain to Breakeven | 79.3% | 7.1% |
| Time to Breakeven | 986 days | 31 days |
In The Past
Playboy's stock fell -50.8% during the 2025 US Tariff Shock. Such a loss loss requires a 103.3% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Playboy (PLBY)
PLBY Group, Inc. (Playboy) is a global pleasure and leisure company centered around its iconic Playboy brand. The company operates through a multi-faceted business model, primarily engaging in licensing its brand and content, directly selling a wide array of consumer products, and offering digital subscriptions to its content platforms.
The company's core offerings include licensing the Playboy trademark for consumer products, online gaming, and location-based entertainment, as well as programming content to television operators. In its direct-to-consumer segment, Playboy sells sexual wellness products, apparel, beauty and grooming items, and gaming/lifestyle products through its own e-commerce sites (such as Playboy.com, HoneyBirdette.com, Yandy.com) and retail stores. Additionally, PLBY Group provides subscription access to online content platforms like PlayboyPlus.com and Playboy.tv. Its primary customers include consumers worldwide seeking lifestyle products and entertainment under the Playboy brand and related sub-brands, as well as businesses leveraging the iconic brand through licensing agreements.
AI Analysis | Feedback
Here are 1-3 brief analogies for Playboy (PLBY):
Amazon for sexual wellness and adult lifestyle products.
An adult-oriented Disney, focused on brand licensing and lifestyle products.
AI Analysis | Feedback
- Sexual Wellness Products: A range of products including lingerie, intimates, bedroom accessories, and items designed to enhance sexual experience.
- Style and Apparel Products: Fashion clothing and accessories for both men and women.
- Beauty and Grooming Products: Cosmetics, fragrances, skincare, haircare, and bath and body items.
- Gaming and Lifestyle Products: Digital casino and social games, along with various home and hospitality offerings.
- Brand and Content Licensing: Licensing of the Playboy brand, trademarks, and programming content for various consumer products, entertainment, and gaming businesses.
- Digital Content Subscriptions: Subscription-based access to online content platforms such as PlayboyPlus.com and Playboy.tv.
AI Analysis | Feedback
Playboy (PLBY Group, Inc.) primarily sells to individual consumers through its direct-to-consumer channels and digital subscriptions, while also engaging in significant business-to-business (B2B) licensing activities. Based on the products and services offered directly to individuals, its major customer categories include:
- Consumers of Sexual Wellness & Intimacy Products: Individuals who purchase products such as lingerie, bedroom accessories, intimates, and adult content through its e-commerce platforms like HoneyBirdette.com, Yandy.com, LoversStores.com, and its Honey Birdette and Lovers retail stores.
- Fashion, Lifestyle, and Beauty Consumers: Individuals interested in style and apparel products for men and women, beauty and grooming products (including skincare, haircare, bath and body, grooming, cosmetics, and fragrance), and gaming and lifestyle products, primarily through its flagship Playboy.com platform.
- Digital Content Subscribers: Individuals who subscribe to its online content platforms, such as PlayboyPlus.com and Playboy.tv, for digital programming and content.
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Ben Kohn, Chief Executive Officer, President & Director
Ben Kohn has served as the Chief Executive Officer, President, and a Director of PLBY Group, Inc. since February 2021, having previously been interim CEO of Playboy from May 2016 to December 2017 and then CEO, President, and Chairman from January 2018 to 2020. He has been on Playboy's Board of Directors since March 2011. From 2004 to December 2018, Mr. Kohn was a Managing Partner at the private equity firm Rizvi Traverse, where he spearheaded the successful buyouts of significant media and entertainment companies, including taking Playboy private in 2011. Before his tenure at Rizvi Traverse, he held the position of Vice President at Angelo, Gordon & Co., specializing in private equity and special situations. Mr. Kohn began his career as an Analyst in the Mergers and Acquisitions group at Cowen & Company. He also serves on the Board of Directors for the performance rights organization, SESAC.
Marc Crossman, Chief Operating Officer & Chief Financial Officer
Marc Crossman was appointed Chief Operating Officer and Chief Financial Officer of PLBY Group in March 2023. He joined PLBY from Rizvi Traverse Management, where he was a partner responsible for investment sourcing and evaluating technology venture capital investments. Prior to that, Mr. Crossman served as the Chief Executive Officer of Rain Technology (formerly RealD Me). Before joining RealD Me, he was the CFO and subsequently CEO of Joe's Jeans Inc., where he was instrumental in developing the denim brand into a prominent company with global distribution and a retail store presence. Mr. Crossman commenced his career in investment banking.
Chris Riley, General Counsel & Secretary
Chris Riley is responsible for overseeing all of PLBY Group's global legal, compliance, and government affairs, including corporate governance, securities, transactions, intellectual property, litigation, and HR matters. He has served as the Company's General Counsel and Secretary since February 2021, having previously held the same role for Playboy since January 2019. His prior experience includes serving as General Counsel of Machinima, Inc., General Counsel and Senior Vice President of Ticketmaster, and General Counsel and Vice President of Match.com. Mr. Riley started his legal career at Sidley Austin and later worked in the corporate group at Gibson Dunn.
Reena Patel, President, International, Operations and Strategy
Reena Patel serves as the President, International, Operations and Strategy for PLBY Group.
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Key Risks to Playboy (PLBY)
- Financial Health, Liquidity, and Shareholder Dilution: Playboy faces significant financial challenges, including negative free cash flow, substantial reliance on debt, and liquidity constraints evidenced by a current ratio below the ideal threshold and an Altman Z-Score in the distress zone. The company's liquidity position has been bolstered through significant shareholder dilution.
- Dependence on Licensing Partners and Loss of Operational Control: The company's strategic shift to an asset-light model, heavily reliant on licensing agreements (such as the long-term deal with Byborg), concentrates revenue in the hands of a few partners. This exposes Playboy to the risk of a sales slowdown if these partners underperform and results in a loss of operational control over key revenue verticals.
- Intense Competitive Pressures: Playboy operates in highly competitive markets for its digital content, direct-to-consumer products, and lifestyle offerings. It faces significant competition from other digital subscription platforms, such as OnlyFans, as well as established lingerie and lifestyle brands.
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The rise of creator-economy platforms, such as OnlyFans and similar services, poses a clear emerging threat to Playboy's digital content subscription business (PlayboyPlus.com and Playboy.tv) and its adult content offerings. These platforms enable individual content creators to directly monetize their work and engage with fanbases, offering a more direct, often personalized, and diverse range of content. This model competes directly with traditional content publishers and aggregators like Playboy, potentially drawing away subscribers and talent, much like Netflix disrupted Blockbuster by offering a different content consumption model, or YouTube challenged cable companies with user-generated, on-demand content.
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For PLBY Group, Inc. (Playboy), the addressable markets for their main products and services are as follows:
- Sexual Wellness Products: The global sexual wellness products market size was valued at approximately USD 27.22 billion in 2025 and is projected to reach around USD 52.71 billion by 2034. The U.S. sexual wellness market size was valued at USD 23.25 billion in 2025 and is projected to reach approximately USD 49.92 billion by 2035.
- Style and Apparel Products: The global apparel market size was valued at USD 1.84 trillion in 2025 and is expected to reach USD 2.54 trillion by 2033. The United States apparel market is the largest in the world, with a size of USD 365.70 billion in 2025. The U.S. clothing and apparel market is projected to grow from USD 370.4 billion in 2024 to USD 482.1 billion by 2032.
- Gaming and Lifestyle Products (Online Gaming/Gambling): The global online gaming market size was valued at USD 225.28 billion in 2025 and is projected to grow to USD 501.91 billion by 2034. The U.S. online gambling market size was valued at USD 5.95 billion in 2025 and is estimated to reach USD 14.79 billion by 2031. Another source indicates the U.S. iGaming market revenue is projected to reach USD 26.8 billion in 2025.
- Beauty and Grooming Products: The global beauty and personal care products market size was valued at around USD 601.39 billion in 2024 and is projected to reach USD 1232.57 billion by 2034. The U.S. beauty and personal care products market size was estimated at USD 109.56 billion in 2025 and is expected to reach USD 196.33 billion by 2033.
- Digital Subscriptions and Content: The global digital media subscription market reached USD 28.27 billion in 2024 and is projected to grow to USD 323.28 billion by 2034. The U.S. digital media subscription market stood at approximately USD 7.9 billion in 2024 and is projected to expand to reach USD 77.2 billion by 2034. The U.S. digital content market was estimated at USD 45.5 billion in 2024 and is projected to grow from USD 48.41 billion in 2025 to USD 90.0 billion by 2035.
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Playboy (NASDAQ: PLBY) is expected to drive future revenue growth over the next two to three years through a strategic shift towards an asset-light licensing model, expansion of its media and digital platforms, development of experiential offerings, and the strategic optimization of its Honey Birdette brand.
1. Expansion of Asset-Light Licensing Business
A primary driver of future revenue growth for Playboy is the expansion of its high-margin, asset-light licensing business. The company has been actively transitioning to this model, which is designed to generate recurring revenue streams with minimal capital investment. A significant example is the Byborg licensing deal, which took effect in January 2025 and is anticipated to generate at least $20 million annually through royalties for 15 years. Additionally, a recently announced joint venture with UTG Brands Management Group in China is expected to bolster global licensing revenue, demonstrating renewed traction in this key market.
2. Growth in Media, Digital Subscriptions, and Creator Economy
Playboy is focused on accelerating revenue through its media and digital content initiatives, including the relaunch of the Playboy magazine and the development of its digital platforms. The magazine's relaunch is planned for four issues in 2026, with opportunities for new revenue streams through paid stand voting, sponsorships, and associated events. The company is also investing in its digital platform, rebranding it as the "Playboy Club," and leveraging SEO-optimized archives to attract creators and expand organic traffic. A new membership tier with a credit system is designed to bundle microtransactions, reduce fees, enhance user experience, and fund performance marketing to grow the creator ecosystem. This focus on original content and a robust creator platform is expected to drive digital subscriptions and content revenue growth.
3. Development of Experiential and Hospitality Offerings
The company is venturing into integrated physical and digital experiences, with a planned Miami Beach membership club being a notable initiative. While the revenue from hospitality offerings like the Miami club is not expected to be meaningful until 2027, this segment represents a future growth area as Playboy aims to expand its market presence through unique lifestyle experiences.
4. Strategic Optimization and Potential Monetization of Honey Birdette
While the long-term goal for Honey Birdette is to find a suitable owner to deleverage the company, in the interim, operational improvements and strategic pricing are contributing to revenue and profitability. The company is phasing in a 10% price increase on Honey Birdette products, which has shown no consumer resistance, and is implementing interim operational improvements to boost top and bottom-line performance. The brand has shown improved gross margins and full-price sales growth despite reduced promotional activities. The strategic rebranding of the PLAYBOY Club and potential store growth for Honey Birdette also suggest a favorable outlook for revenue growth and profitability.
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Share Issuance
- Playboy went public in 2021 through a SPAC merger, which brought in over $100 million at the initial public offering.
- Millions of dollars were raised in subsequent years by issuing new shares, leading to a more than quadrupling of PLBY's share count since its IPO.
- As of March 10, 2025, there were 93,747,069 shares of common stock outstanding.
Inbound Investments
- The 2021 SPAC merger contributed over $100 million in capital to the company.
- Approximately 30% of shares are held by venture capital or private equity firms, with Fortress Investment Group LLC and Rizvi Traverse Management LLC being among the largest institutional shareholders.
- Playboy Group completed a strategic investment from Byborg for over $22 million around the third quarter of 2024.
Outbound Investments
- In August 2021, PLBY Group, Inc. acquired Honey Birdette (Aust) Pty Limited for approximately $235 million in cash and 2,155,849 shares of its common stock valued at about $93 million.
- Playboy announced the sale of 50% of its China business to United Trademark Group for a total cash consideration of $122 million, comprising $45 million in installment payments and $67 million in fixed minimum payouts.
Capital Expenditures
- In Q3 2024, capital expenditures of $2.3 million accounted for a significant portion of the company's operating cash flow, resulting in -$21.4 million in free cash flow and indicating heavy capital investment.
- The company has shifted from capital-intensive strategies, such as metaverse expansion and launching a creator platform like "Centerfold," to an asset-light model focused primarily on licensing.
Peer Outperformance in Apparel, Accessories & Luxury Goods
| Ticker | Name | Rev Growth 3Y Avg | P/E | 1Y | 3Y | 5Y | 5Y Gap |
|---|---|---|---|---|---|---|---|
| PLBY | Playboy | -7.0% | 413.4x | -29.7% | 70.0% | -95.7% | — |
| UA | Under Armour | -5.6% | -4.1x | 2.1% | -23.3% | -73.2% | +23pp |
| VFC | VF | -4.4% | 23.0x | 17.0% | 11.2% | -73.8% | +22pp |
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Education Services | 14 | -17.3% | 83.1% | 86.7% | CVSA 263% · PRDO 237% · LRN 146% |
| Homebuilding | 18 | -4.7% | 32.5% | 46.0% | GRBK 183% · PHM 145% · TOL 140% |
| Specialty Stores | 7 | 9.7% | 37.8% | 17.7% | ASO 40% · DKS 29% · FIVE 18% |
| Hotels, Resorts & Cruise Lines | 21 | 9.7% | 36.6% | 13.7% | RCL 236% · MAR 151% · LIND 142% |
| Home Furnishings | 3 | -4.3% | 47.1% | 1.4% | SGI 50% · MHK -34% |
| Home Improvement Retail | 5 | -20.3% | 2.4% | -2.0% | HD -1% · LOW -2% · FND -62% |
| Footwear | 9 | 69.5% | 49.8% | -11.3% | DECK 45% · SHOO 19% · CROX -11% |
| Automotive Retail | 18 | -15.4% | 3.5% | -11.4% | MUSA 229% · PAG 119% · ORLY 111% |
| Specialized Consumer Services | 10 | -12.0% | 15.0% | -14.3% | HRB 110% · FTDR 86% · SCI 38% |
| Distributors | 4 | -8.8% | -26.5% | -15.4% | ARMK 116% · GPC 22% · LKQ -52% |
| Restaurants | 36 | -8.9% | -8.2% | -18.5% | EAT 321% · CAKE 188% · TXRH 100% |
| Apparel Retail | 26 | 0.5% | 17.4% | -39.9% | ANF 303% · TJX 140% · ROST 124% |
| Leisure Facilities | 12 | 6.5% | -8.0% | -40.7% | OSW 130% · LTH 128% · PLNT -40% |
| Household Appliances | 18 | 3.3% | 1.7% | -40.7% | |
| Computer & Electronics Retail | 3 | 15.4% | 46.5% | -40.8% | BBY 0% · GME -41% |
| Leisure Products | 14 | -17.8% | -16.9% | -44.8% | GOLF 84% · HAS 33% · MAT -12% |
| Automotive Parts & Equipment | 39 | -7.6% | -20.0% | -46.5% | MOD 1343% · GTX 258% · BWA 57% |
| Broadline Retail | 14 | -5.4% | 25.5% | -48.5% | EBAY 70% · AMZN 57% · OLLI 39% |
| Casinos & Gaming | 20 | -7.9% | -23.6% | -49.4% | MCRI 95% · RRR 15% · BYD 10% |
| Apparel, Accessories & Luxury Goods ← | 29 | 2.1% | 18.9% | -49.5% | RL 254% · TPR 241% · KTB 67% |
| Consumer Electronics | 11 | -22.5% | -25.3% | -76.5% | GRMN 98% · SONO -44% |
| Other Specialty Retail | 17 | -31.9% | -37.6% | -78.3% | ULTA 46% · TSCO -5% · BBWI -68% |
| Automobile Manufacturers | 8 | -73.1% | -54.8% | -79.0% | GM 52% · TSLA 39% · F 6% |
Research & Analysis
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 54.54 |
| Mkt Cap | 3.1 |
| Rev LTM | 4,328 |
| Op Inc LTM | 271 |
| FCF LTM | 311 |
| FCF 3Y Avg | 342 |
| CFO LTM | 423 |
| CFO 3Y Avg | 469 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 2.3% |
| Rev Chg 3Y Avg | -1.2% |
| Rev Chg Q | 1.7% |
| QoQ Delta Rev Chg LTM | 0.4% |
| Op Inc Chg LTM | 1.7% |
| Op Inc Chg 3Y Avg | 2.9% |
| Op Mgn LTM | 8.0% |
| Op Mgn 3Y Avg | 8.5% |
| QoQ Delta Op Mgn LTM | 0.3% |
| CFO/Rev LTM | 10.3% |
| CFO/Rev 3Y Avg | 10.7% |
| FCF/Rev LTM | 8.4% |
| FCF/Rev 3Y Avg | 7.6% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Direct-to-Consumer | 71 | 70 | 78 | 105 | 148 |
| Licensing | 46 | 25 | 44 | 61 | 66 |
| All Other | 2 | 21 | 0 | 1 | 1 |
| Corporate | 1 | 1 | 0 | ||
| Digital Subscriptions and Content | 21 | 19 | 31 | ||
| Total | 121 | 116 | 143 | 186 | 247 |
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Licensing | 32 | 15 | -47 | -74 | 48 |
| Direct-to-Consumer | 0 | -2 | -99 | -177 | -3 |
| All Other | -4 | -28 | -0 | 1 | 1 |
| Corporate | -36 | -35 | -43 | -32 | -125 |
| Digital Subscriptions and Content | -2 | -13 | 9 | ||
| Total | -8 | -51 | -190 | -296 | -69 |
| $ Mil | 2020 |
|---|---|
| Single segment | 59 |
| Total | 59 |
Price Behavior
| Market Price | $0.99 | |
| Market Cap ($ Bil) | 0.1 | |
| First Trading Date | 08/31/2020 | |
| Distance from 52W High | -63.5% | |
| 50 Days | 200 Days | |
| DMA Price | $1.13 | $1.48 |
| DMA Trend | down | down |
| Distance from DMA | -12.4% | -33.2% |
| 3M | 1YR | |
| Volatility | 52.3% | 79.0% |
| Downside Capture | 95.33 | 168.07 |
| Upside Capture | -26.05 | 92.01 |
| Correlation (S&P 500) | 18.7% | 20.9% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.48 | 0.98 | 0.51 | 0.79 | 1.30 | 0.93 |
| Up Beta | 4.01 | 3.56 | 2.05 | 1.48 | 1.39 | 0.67 |
| Down Beta | -0.51 | -0.39 | 1.95 | 0.58 | 1.59 | 0.82 |
| Up Capture | -55% | 4% | -58% | 4% | 75% | 120% |
| Bmk +ve Days | 6 | 16 | 27 | 66 | 132 | 424 |
| Stock +ve Days | 5 | 13 | 22 | 52 | 108 | 331 |
| Down Capture | 190% | 87% | 33% | 130% | 131% | 106% |
| Bmk -ve Days | 16 | 26 | 37 | 60 | 120 | 328 |
| Stock -ve Days | 14 | 22 | 33 | 62 | 126 | 377 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with PLBY | |
|---|---|---|---|---|
| PLBY | -31.8% | 79.0% | -0.16 | - |
| Sector ETF (XLY) | -4.1% | 19.1% | -0.35 | 17.5% |
| Equity (SPY) | 17.1% | 12.7% | 0.96 | 20.7% |
| Gold (GLD) | -0.6% | 29.4% | -0.02 | 4.6% |
| Commodities (DBC) | 49.3% | 20.7% | 1.82 | -10.5% |
| Real Estate (VNQ) | 5.7% | 13.7% | 0.15 | 12.4% |
| Bitcoin (BTCUSD) | -27.9% | 43.7% | -0.63 | 13.9% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with PLBY | |
|---|---|---|---|---|
| PLBY | -47.6% | 88.2% | -0.35 | - |
| Sector ETF (XLY) | 5.1% | 24.1% | 0.17 | 30.4% |
| Equity (SPY) | 13.6% | 17.1% | 0.60 | 27.0% |
| Gold (GLD) | 17.9% | 18.9% | 0.76 | 3.2% |
| Commodities (DBC) | 10.0% | 19.5% | 0.39 | 3.3% |
| Real Estate (VNQ) | 1.2% | 18.8% | -0.05 | 24.1% |
| Bitcoin (BTCUSD) | 8.5% | 51.8% | 0.34 | 19.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with PLBY | |
|---|---|---|---|---|
| PLBY | -21.5% | 88.2% | -0.06 | - |
| Sector ETF (XLY) | 12.0% | 22.2% | 0.49 | 30.3% |
| Equity (SPY) | 15.4% | 17.9% | 0.73 | 26.6% |
| Gold (GLD) | 12.0% | 16.4% | 0.60 | 4.1% |
| Commodities (DBC) | 8.2% | 18.1% | 0.37 | 5.6% |
| Real Estate (VNQ) | 4.8% | 20.7% | 0.19 | 22.8% |
| Bitcoin (BTCUSD) | 63.5% | 66.2% | 1.03 | 18.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Updated 9/11/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/10/2026 | 15.3% | 0.0% | -2.5% |
| 5/11/2026 | -13.3% | -27.7% | -20.8% |
| 3/16/2026 | -1.1% | 1.1% | -1.7% |
| 11/12/2025 | 22.1% | 17.6% | 30.9% |
| 8/12/2025 | 10.3% | 0.6% | 6.1% |
| 5/15/2025 | 32.5% | 29.1% | 25.6% |
| 3/13/2025 | 0.8% | -4.1% | -16.5% |
| 11/12/2024 | -12.2% | 4.6% | 45.4% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 10 | 12 | 8 |
| # Negative | 12 | 10 | 14 |
| Median Positive | 12.6% | 4.4% | 25.5% |
| Median Negative | -12.7% | -15.7% | -13.9% |
| Max Positive | 32.5% | 32.4% | 131.4% |
| Max Negative | -25.4% | -34.3% | -38.5% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/10/2026 | 15.3% | 0.0% | -2.5% |
| 5/11/2026 | -13.3% | -27.7% | -20.8% |
| 3/16/2026 | -1.1% | 1.1% | -1.7% |
| 11/12/2025 | 22.1% | 17.6% | 30.9% |
| 8/12/2025 | 10.3% | 0.6% | 6.1% |
| 5/15/2025 | 32.5% | 29.1% | 25.6% |
| 3/13/2025 | 0.8% | -4.1% | -16.5% |
| 11/12/2024 | -12.2% | 4.6% | 45.4% |
| 8/8/2024 | -23.3% | -17.0% | -28.0% |
| 5/9/2024 | -11.7% | -10.4% | -14.5% |
| 11/9/2023 | -25.4% | -34.3% | -4.4% |
| 8/9/2023 | -5.7% | -14.5% | -35.5% |
| 5/10/2023 | -14.5% | -11.8% | -9.1% |
| 3/16/2023 | -11.0% | 3.6% | -13.3% |
| 11/9/2022 | 12.8% | 19.6% | 25.3% |
| 8/9/2022 | -17.2% | -21.9% | -38.5% |
| 5/10/2022 | 4.4% | 32.4% | 10.0% |
| 3/1/2022 | 12.3% | 3.7% | -3.9% |
| 11/15/2021 | 31.6% | 15.1% | -0.6% |
| 8/10/2021 | -13.9% | -23.8% | -15.5% |
| 5/12/2021 | -2.6% | 4.2% | 4.5% |
| 3/23/2021 | 1.8% | -4.9% | 131.4% |
| SUMMARY STATS | |||
| # Positive | 10 | 12 | 8 |
| # Negative | 12 | 10 | 14 |
| Median Positive | 12.6% | 4.4% | 25.5% |
| Median Negative | -12.7% | -15.7% | -13.9% |
| Max Positive | 32.5% | 32.4% | 131.4% |
| Max Negative | -25.4% | -34.3% | -38.5% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/10/2026 | 10-Q |
| 03/31/2026 | 05/11/2026 | 10-Q |
| 12/31/2025 | 03/16/2026 | 10-K |
| 09/30/2025 | 11/12/2025 | 10-Q |
| 06/30/2025 | 08/12/2025 | 10-Q |
| 03/31/2025 | 05/15/2025 | 10-Q |
| 12/31/2024 | 03/13/2025 | 10-K |
| 09/30/2024 | 11/12/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/09/2024 | 10-Q |
| 12/31/2023 | 03/29/2024 | 10-K |
| 09/30/2023 | 11/09/2023 | 10-Q |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/10/2023 | 10-Q |
| 12/31/2022 | 03/16/2023 | 10-K |
| 09/30/2022 | 11/09/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/10/2026 | 10-Q |
| 03/31/2026 | 05/11/2026 | 10-Q |
| 12/31/2025 | 03/16/2026 | 10-K |
| 09/30/2025 | 11/12/2025 | 10-Q |
| 06/30/2025 | 08/12/2025 | 10-Q |
| 03/31/2025 | 05/15/2025 | 10-Q |
| 12/31/2024 | 03/13/2025 | 10-K |
| 09/30/2024 | 11/12/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/09/2024 | 10-Q |
| 12/31/2023 | 03/29/2024 | 10-K |
| 09/30/2023 | 11/09/2023 | 10-Q |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/10/2023 | 10-Q |
| 12/31/2022 | 03/16/2023 | 10-K |
| 09/30/2022 | 11/09/2022 | 10-Q |
| 06/30/2022 | 08/09/2022 | 10-Q |
| 03/31/2022 | 05/10/2022 | 10-Q |
| 12/31/2021 | 03/16/2022 | 10-K |
| 09/30/2021 | 11/15/2021 | 10-Q |
| 06/30/2021 | 08/16/2021 | 10-Q |
| 03/31/2021 | 05/13/2021 | 10-Q |
Recent Forward Guidance
Updated 10/4/2026Latest: Q2 2026 Earnings Reported 8/10/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Unrecognized Future Licensing Revenue | Reported | 320.00 Mil | ||||||
Prior: Q1 2026 Earnings Reported 5/11/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2028 Purchase price proceeds | Reported | 30.00 Mil | ||||||
| 2028 Brand support payments | Reported | 6.00 Mil | ||||||
| 2033 JV distributions | Reported | 62.00 Mil | ||||||
Q4 2025 Earnings Reported 3/16/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 UTG Partnership Cash Payments | Reported | 122.00 Mil | ||||||
| 2026 Debt Reduction | Reported | 52.00 Mil | ||||||
Insider Activity
Updated 9/9/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Edmonds, Tracey E | Direct | Sell | 9092026 | 1.16 | 25,900 | 30,044 | 165,013 | Form | |
| 2 | Edmonds, Tracey E | Direct | Sell | 9032026 | 1.18 | 4,275 | 5,023 | 197,580 | Form | |
| 3 | Edmonds, Tracey E | Direct | Sell | 9032026 | 1.18 | 4,283 | 5,043 | 203,034 | Form | |
| 4 | Edmonds, Tracey E | Direct | Sell | 8282026 | 1.21 | 16,558 | 20,052 | 213,997 | Form | |
| 5 | Drawbridge, Special Opportunities Fund LP | See Footnotes | Sell | 8252026 | 1.05 | 2,857,143 | 3,000,000 | 149,977 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Edmonds, Tracey E | Direct | Sell | 9092026 | 1.16 | 25,900 | 30,044 | 165,013 | Form | |
| 2 | Edmonds, Tracey E | Direct | Sell | 9032026 | 1.18 | 4,275 | 5,023 | 197,580 | Form | |
| 3 | Edmonds, Tracey E | Direct | Sell | 9032026 | 1.18 | 4,283 | 5,043 | 203,034 | Form | |
| 4 | Edmonds, Tracey E | Direct | Sell | 8282026 | 1.21 | 16,558 | 20,052 | 213,997 | Form | |
| 5 | Drawbridge, Special Opportunities Fund LP | See Footnotes | Sell | 8252026 | 1.05 | 2,857,143 | 3,000,000 | 149,977 | Form | |
| 6 | Fig, Buyer Gp, Llc | See Footnotes | Sell | 8252026 | 1.05 | 2,857,143 | 3,000,000 | 149,977 | Form | |
| 7 | Kohn, Bernhard L Iii | CEO & President | Direct | Sell | 7092026 | 1.14 | 106,152 | 121,268 | 6,269,957 | Form |
| 8 | Kohn, Bernhard L Iii | CEO & President | Direct | Sell | 7092026 | 1.14 | 109,342 | 124,344 | 6,362,134 | Form |
| 9 | Kohn, Bernhard L Iii | CEO & President | Direct | Sell | 7092026 | 1.19 | 108,959 | 129,487 | 6,778,517 | Form |
| 10 | Riley, Christopher | General Counsel & Secretary | Direct | Sell | 7072026 | 1.23 | 74,949 | 92,465 | 1,902,685 | Form |
| 11 | Riley, Christopher | General Counsel & Secretary | Direct | Sell | 7072026 | 1.26 | 71,471 | 90,246 | 2,042,049 | Form |
| 12 | Crossman, Marc | CFO & COO | Direct | Sell | 7012026 | 1.23 | 72,000 | 88,870 | 1,416,227 | Form |
| 13 | Crossman, Marc | CFO & COO | Direct | Sell | 7012026 | 1.28 | 70,954 | 90,885 | 1,561,920 | Form |
| 14 | Crossman, Marc | CFO & COO | Direct | Sell | 7012026 | 1.33 | 67,728 | 90,214 | 1,718,742 | Form |
| 15 | Drawbridge, Special Opportunities Fund LP | See Footnote | Sell | 6232026 | 1.05 | 1,904,762 | 2,000,000 | 186,206 | Form | |
| 16 | Fig, Buyer Gp, Llc | See Footnote | Sell | 6232026 | 1.05 | 1,904,762 | 2,000,000 | 186,206 | Form | |
| 17 | Edmonds, Tracey E | Direct | Sell | 5272026 | 1.33 | 8,193 | 10,897 | 257,048 | Form | |
| 18 | Edmonds, Tracey E | Direct | Sell | 5272026 | 1.33 | 18,198 | 24,203 | 267,944 | Form | |
| 19 | Edmonds, Tracey E | Direct | Sell | 5272026 | 1.34 | 3,888 | 5,192 | 293,312 | Form | |
| 20 | Edmonds, Tracey E | Direct | Sell | 5212026 | 1.24 | 30,816 | 38,098 | 276,372 | Form | |
| 21 | Edmonds, Tracey E | Direct | Sell | 5212026 | 1.21 | 25,162 | 30,366 | 306,966 | Form | |
| 22 | Kohn, Bernhard L Iii | CEO & President | Direct | Sell | 5152026 | 1.35 | 81,771 | 110,195 | 7,833,411 | Form |
| 23 | Kohn, Bernhard L Iii | CEO & President | Direct | Sell | 5152026 | 1.43 | 82,677 | 118,063 | 8,417,534 | Form |
| 24 | Kohn, Bernhard L Iii | CEO & President | Direct | Sell | 5132026 | 1.39 | 97,658 | 136,165 | 8,334,162 | Form |
| 25 | Kohn, Bernhard L Iii | CEO & President | Direct | Sell | 5132026 | 1.50 | 94,594 | 141,673 | 9,098,478 | Form |
| 26 | Kohn, Bernhard L Iii | CEO & President | Direct | Sell | 5132026 | 1.74 | 75,484 | 131,448 | 10,743,674 | Form |
| 27 | Crossman, Marc | CFO & COO | Direct | Sell | 5082026 | 1.75 | 82,401 | 144,367 | 2,379,347 | Form |
| 28 | Crossman, Marc | CFO & COO | Direct | Sell | 5082026 | 1.68 | 90,383 | 152,106 | 2,424,177 | Form |
| 29 | Crossman, Marc | CFO & COO | Direct | Sell | 5082026 | 1.69 | 88,893 | 150,389 | 2,589,907 | Form |
| 30 | Riley, Christopher | General Counsel & Secretary | Direct | Sell | 5052026 | 1.78 | 90,896 | 161,459 | 2,999,601 | Form |
| 31 | Riley, Christopher | General Counsel & Secretary | Direct | Sell | 5052026 | 1.75 | 90,674 | 158,625 | 3,113,189 | Form |
| 32 | Kohn, Bernhard L Iii | CEO & President | Direct | Sell | 4242026 | 1.83 | 18,502 | 33,785 | 11,403,452 | Form |
| 33 | Riley, Christopher | General Counsel & Secretary | Direct | Sell | 4242026 | 1.82 | 8,916 | 16,218 | 3,401,983 | Form |
| 34 | Crossman, Marc | CFO & COO | Direct | Sell | 3272026 | 1.66 | 104,035 | 172,844 | 1,278,878 | Form |
| 35 | Edmonds, Tracey E | Direct | Sell | 11252025 | 1.65 | 75,000 | 123,975 | 355,412 | Form |
Investor Activity (13F)
Updated Oct 15, 2026Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.
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Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Apparel, Accessories & Luxury Goods Resources |
| Vogue Business |
| Jing Daily |
| Luxury Daily |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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