Tearsheet

Playboy (PLBY)


Market Price (2/26/2026): $2.12 | Market Cap: $217.3 Mil
Sector: Consumer Discretionary | Industry: Leisure Facilities

Playboy (PLBY)


Market Price (2/26/2026): $2.12
Market Cap: $217.3 Mil
Sector: Consumer Discretionary
Industry: Leisure Facilities

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Direct-to-Consumer Brands, Show more.
Weak multi-year price returns
3Y Excs Rtn is -80%
Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -12 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -9.9%
1   Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 80%
2   Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -32%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -16%, Rev Chg QQuarterly Revenue Change % is -1.5%
3   Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1.0%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -2.1%
4   Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 56%
5   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -18%
6   Key risks
PLBY key risks include [1] declining brand relevance, Show more.
0 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Direct-to-Consumer Brands, Show more.
1 Weak multi-year price returns
3Y Excs Rtn is -80%
2 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -12 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -9.9%
3 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 80%
4 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -32%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -16%, Rev Chg QQuarterly Revenue Change % is -1.5%
5 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1.0%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -2.1%
6 Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 56%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -18%
8 Key risks
PLBY key risks include [1] declining brand relevance, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Playboy (PLBY) stock has gained about 60% since 10/31/2025 because of the following key factors:

1. Return to profitability and significant Adjusted EBITDA growth in preliminary Q4 2025 results.

Playboy reported preliminary unaudited financial results for the fourth quarter ended December 31, 2025, projecting net income between $2.5 million and $3.5 million, a substantial improvement from a net loss of $12.5 million in Q4 2024. The company also expects preliminary Adjusted EBITDA to range from $6.6 million to $7.0 million, compared to an Adjusted EBITDA loss of $0.1 million in the prior year's fourth quarter. This financial turnaround significantly exceeded the consensus revenue estimate of $33.52 million, with expected revenues between $34.0 million and $35.0 million.

2. Successful execution of an asset-light business model and disciplined cost management.

The company's strategic transformation to an asset-light business model and ongoing cost reduction initiatives have been critical to its improved financial performance. This disciplined approach to managing costs across the organization, along with reduced interest expense from deleveraging efforts, contributed to the substantial improvement in profitability and Adjusted EBITDA.

Show more

Stock Movement Drivers

Fundamental Drivers

The 58.6% change in PLBY stock from 10/31/2025 to 2/25/2026 was primarily driven by a 72.9% change in the company's P/S Multiple.
(LTM values as of)103120252252026Change
Stock Price ($)1.332.1158.6%
Change Contribution By: 
Total Revenues ($ Mil)120120-0.4%
P/S Multiple1.01.872.9%
Shares Outstanding (Mil)94103-7.9%
Cumulative Contribution58.6%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2025 to 2/25/2026
ReturnCorrelation
PLBY58.6% 
Market (SPY)1.6%16.3%
Sector (XLY)-2.4%2.0%

Fundamental Drivers

The 13.4% change in PLBY stock from 7/31/2025 to 2/25/2026 was primarily driven by a 22.5% change in the company's P/S Multiple.
(LTM values as of)73120252252026Change
Stock Price ($)1.862.1113.4%
Change Contribution By: 
Total Revenues ($ Mil)1171202.4%
P/S Multiple1.51.822.5%
Shares Outstanding (Mil)93103-9.6%
Cumulative Contribution13.4%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 2/25/2026
ReturnCorrelation
PLBY13.4% 
Market (SPY)10.0%17.5%
Sector (XLY)5.9%6.1%

Fundamental Drivers

The 7.1% change in PLBY stock from 1/31/2025 to 2/25/2026 was primarily driven by a 115.0% change in the company's P/S Multiple.
(LTM values as of)13120252252026Change
Stock Price ($)1.972.117.1%
Change Contribution By: 
Total Revenues ($ Mil)175120-31.5%
P/S Multiple0.81.8115.0%
Shares Outstanding (Mil)75103-27.2%
Cumulative Contribution7.1%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2025 to 2/25/2026
ReturnCorrelation
PLBY7.1% 
Market (SPY)16.2%23.2%
Sector (XLY)1.5%21.3%

Fundamental Drivers

The -27.7% change in PLBY stock from 1/31/2023 to 2/25/2026 was primarily driven by a -54.3% change in the company's Shares Outstanding (Mil).
(LTM values as of)13120232252026Change
Stock Price ($)2.922.11-27.7%
Change Contribution By: 
Total Revenues ($ Mil)259120-53.8%
P/S Multiple0.51.8241.9%
Shares Outstanding (Mil)47103-54.3%
Cumulative Contribution-27.7%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2023 to 2/25/2026
ReturnCorrelation
PLBY-27.7% 
Market (SPY)76.9%18.3%
Sector (XLY)61.2%20.5%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
PLBY Return153%-90%-64%46%29%20%-79%
Peers Return30%-34%40%-11%-6%4%5%
S&P 500 Return27%-19%24%23%16%1%83%

Monthly Win Rates [3]
PLBY Win Rate50%25%33%58%42%50% 
Peers Win Rate65%38%50%42%45%80% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
PLBY Max Drawdown0%-90%-84%-48%-36%-21% 
Peers Max Drawdown-8%-52%-24%-39%-47%-8% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-1% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: VSCO, PVH, GIII, COTY, EL.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 2/25/2026 (YTD)

How Low Can It Go

Unique KeyEventPLBYS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-99.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven13476.3%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-4.8%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven5.0%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven45 days148 days

Compare to VSCO, PVH, GIII, COTY, EL

In The Past

Playboy's stock fell -99.3% during the 2022 Inflation Shock from a high on 5/4/2021. A -99.3% loss requires a 13476.3% gain to breakeven.

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About Playboy (PLBY)

PLBY Group, Inc. operates as a pleasure and leisure company worldwide. The company operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It offers sexual wellness products, such as products that enhance sexual experience, lingerie, bedroom accessories, intimates, and adult content; style and apparel products for men and women; gaming and lifestyle products, including digital casino and social games, and other home and hospitality offerings; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. The company offers its products under its flagship brand, Playboy. It also owns and operates digital commerce retail platforms, such as Playboy.com, HoneyBirdette.com, Yandy.com, and LoversStores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses content for programming on Playboy television; trademarks under multi-year arrangements with consumer products, online gaming, and location-based entertainment businesses; and programming content to cable television operators and direct-to-home satellite television operators. Further, its business covers the subscription sale of PlayboyPlus.com and Playboy.tv, which are online content platforms. The company was founded in 1953 and is headquartered in Los Angeles, California.

AI Analysis | Feedback

Here are 1-3 brief analogies for Playboy (PLBY):
  • An Authentic Brands Group (ABG), but with its core business centered around managing and licensing the iconic Playboy brand for consumer products and digital ventures.
  • Like an OnlyFans or Patreon, but operating under the iconic Playboy brand with a more curated and premium approach to adult lifestyle and creator content.

AI Analysis | Feedback

  • Brand Licensing: Licensing the iconic Playboy brand and Rabbit Head logo for use on various consumer products globally, including apparel, accessories, beauty products, and home goods. (Service: Brand Management & Licensing)
  • Direct-to-Consumer (DTC) E-commerce: Operating online retail platforms, such as Honey Birdette and Yandy, selling lingerie, intimates, costumes, and other lifestyle products directly to consumers.
  • Digital Content & Media: Producing and distributing digital content, including articles, videos, and photography, often through subscription-based models, and managing the Playboy.com platform. (Service: Digital Media & Entertainment)
  • Web3 & NFTs: Developing and selling non-fungible tokens (NFTs) and other blockchain-based digital assets and experiences under the Playboy brand.

AI Analysis | Feedback

Playboy (symbol: PLBY) primarily sells to individuals. Based on its financial reporting, its Direct-to-Consumer (DTC) segment accounts for the majority of its revenue, indicating its main customer base is individual consumers rather than other businesses.

The company serves the following categories of individual customers:

  • Consumers of Sexual Wellness & Lingerie Products: This category primarily includes customers of Playboy's Honey Birdette brand, who purchase luxury lingerie, swimwear, and sexual wellness products directly through Honey Birdette's retail stores and e-commerce platforms. These customers are typically seeking premium, fashion-forward, and empowering intimate apparel and pleasure items.
  • Subscribers and Users of Digital Content & Platforms: This category encompasses individuals who subscribe to or engage with Playboy's digital content offerings, such as Playboy.com and the Centerfold creator platform. These customers are interested in exclusive entertainment, cultural commentary, and creator-generated content related to lifestyle, art, and sexuality.
  • Purchasers of Lifestyle & Apparel Merchandise: This category consists of individuals who buy Playboy-branded apparel, accessories, beauty products, and other lifestyle merchandise. These customers are often drawn to the brand's iconic imagery, cultural legacy, and aesthetic, seeking to express a particular lifestyle or identity through their purchases.

AI Analysis | Feedback

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AI Analysis | Feedback

Ben Kohn, Chief Executive Officer, President & Director

Ben Kohn joined Playboy as Chief Executive Officer in January 2018, having previously served as interim CEO from May 2016 to December 2017. He has been a member of Playboy's Board of Directors since March 2011. From 2004 to December 2018, Kohn was a Managing Partner at the private equity firm Rizvi Traverse, where he oversaw the successful buyouts of significant media and entertainment companies, including taking Playboy private in 2011. This demonstrates a pattern of managing companies backed by private equity firms. Before his tenure at Rizvi Traverse, Kohn worked as a Vice President at Angelo, Gordon & Co. from 1998 to 2003, where his focus was on private equity and special situations. He began his career in the Mergers and Acquisitions group at Cowen & Company from 1996 to 1998. Kohn also serves on the Board of Directors for the performance rights organization SESAC.

Marc Crossman, Chief Operating Officer & Chief Financial Officer

Marc Crossman was appointed Chief Operating Officer and Chief Financial Officer of PLBY Group in March 2023. Prior to this, he was a Partner at Rizvi Traverse Management from May 2021 to March 2023, where he focused on investment sourcing and evaluation for technology venture capital investments. Crossman has a history of managing other companies, serving as the Chief Executive Officer at RealD Me (now known as Rain Technology) from February 2019 to April 2021. He also held leadership roles at Joe's Jeans Inc., where he was Chief Financial Officer from 2003 to 2006 and then Chief Executive Officer from 2006 to 2015, during which he developed the company into a prominent premium denim brand. Crossman began his career in investment banking as a Vice President and Equity Analyst with J.P. Morgan Securities Inc. from 1999 to 2003.

Chris Riley, General Counsel & Secretary

Chris Riley is responsible for managing all of PLBY Group's global legal, compliance, and government affairs, which includes corporate governance, securities, transactions, intellectual property, litigation, and HR matters. His previous roles include General Counsel of Machinima, Inc., General Counsel and Senior Vice President of Ticketmaster, and General Counsel and Vice President of Match.com. He started his legal career at Sidley Austin and later joined the corporate group at Gibson Dunn.

Rachel Webber, Chief Brand Officer & President-Corporate Strategy

Rachel Webber is responsible for overseeing the global consumer experience for the Playboy brand and is tasked with driving PLBY Group's growth strategies through acquisition, incubation, and investment.

AI Analysis | Feedback

Playboy (PLBY) faces several key risks to its business:

1. Brand Weakness and Relevance

The Playboy brand is experiencing a fundamental weakness and declining relevance, particularly among younger generations, which could hinder its ability to monetize the brand through licensing agreements. Despite efforts like the Playboy magazine relaunch, the success in reinvigorating the brand remains highly uncertain.

2. Financial Health, High Debt, and Shareholder Dilution

Playboy carries a significant amount of debt, and its cash flow outlook is thin despite positive EBITDA. The company's liquidity position is a core risk, exacerbated by a notable history of shareholder dilution. This concern about dilution was evident when shareholders rejected a proposed second tranche of investment from a major licensing partner.

3. Performance of Honey Birdette and Reliance on Licensing Model

The performance of the Honey Birdette lingerie business poses a risk, as it has been performing weakly with declining direct-to-consumer revenues, and continued weak sales could lead to deepening losses. While Playboy is transitioning to an asset-light, licensing-focused model, this strategy exposes the company to sales slowdown risks if licensing deals falter or if there are issues with licensees, given the company's reduced operational control over key revenue verticals. Furthermore, there is a geographical risk associated with China, which contributes a large portion of Playboy's licensing revenue.

AI Analysis | Feedback

The clear emerging threat for The Playboy Group (PLBY) is the rapid growth and increasing dominance of the creator economy. Platforms such as OnlyFans, Patreon, and TikTok empower individual creators to directly produce, distribute, and monetize adult and lifestyle content, often building strong direct relationships with their audiences. This model fundamentally challenges Playboy's traditional role as a content publisher and aggregator by disintermediating established brands and offering creators more direct avenues for success, thereby siphoning off audience attention, potential creator talent, and revenue streams that might otherwise flow through traditional media entities.

AI Analysis | Feedback

Playboy (PLBY) operates in several key markets. The addressable market sizes for their main products and services are as follows:

  • Sexual Wellness: The global sexual wellness products market is valued at approximately USD 27.22 billion in 2025 and is projected to increase to approximately USD 52.71 billion by 2034, growing at a CAGR of 7.62% from 2025 to 2034. In 2024, the global market size was valued at USD 25.01 billion, with projections to reach USD 44.91 billion by 2032. The U.S. sexual wellness market alone was valued at USD 11.0 billion in 2022 and is expected to grow to USD 20.1 billion by 2030.
  • Style & Apparel: The global apparel market is valued at $1.84 trillion in 2025. Projections indicate it will reach $2.26 trillion by 2030. Another estimate places the global apparel market size at USD 1,749.67 billion in 2024, with a projected increase to USD 2,307.04 billion by 2032. The United States represents the largest individual apparel market, valued at $365.70 billion in 2025.
  • Beauty & Grooming: The global beauty market retail sales reached $446 billion in 2023 and are expected to grow to $590 billion by 2028. Other estimates indicate the global cosmetics market size was USD 295.95 billion in 2023, with a projection to reach USD 445.98 billion by 2030. The global beauty industry is also estimated to be worth $599.33 billion and is projected to reach $688.89 billion by 2028.
  • Digital Subscriptions and Content (Creator Economy): The global creator economy is currently valued at $191.55 billion. This market is projected to reach $528.39 billion by 2030, or roughly double to $480 billion by 2027 from $250 billion today. Another report states the global creator economy market size was estimated at USD 205.25 billion in 2024 and is projected to reach USD 1,345.54 billion by 2033. North America holds approximately 40% of the creator economy market share.

AI Analysis | Feedback

Playboy (symbol: PLBY) is focusing on several key initiatives to drive future revenue growth over the next 2-3 years, as outlined in recent earnings reports and strategic commentary.

  1. Expansion of Licensing Partnerships: Playboy's licensing business is a significant driver, with a reported 105% year-over-year increase in licensing revenue in Q2 2025. This growth is fueled by new agreements in strategic categories such as gaming, beauty and grooming, energy drinks, and fashion. The company is also shifting towards securing fewer but larger licensing deals to enhance future growth.

  2. Strategic Partnership with Byborg Enterprises: A cornerstone of Playboy's digital strategy, the partnership with Byborg Enterprises guarantees $300 million in minimum royalties over 15 years for its digital business, translating to anticipated annual payments of $20 million. This collaboration involves operating and licensing certain digital properties and developing new digital business lines, transforming a previously loss-making digital segment into a high-margin licensing business.

  3. Growth in Digital Subscriptions and Content: The digital subscriptions and content segment has shown growth, with a 5% increase in Q3 2024. This growth is partly attributed to an increase in creator platform revenue. The Byborg partnership is also expected to further expand Playboy's digital presence and introduce new revenue streams in the digital realm.

  4. Development of Hospitality and Experiences: Playboy is actively exploring and planning new growth opportunities in the hospitality sector. This includes the development of a Playboy hospitality venue in Miami Beach, with potential expansion to other major markets globally. Management views "Experiences" as a significant future revenue driver.

  5. Relaunch of Playboy Magazine and Brand-Driven Content Initiatives: While not intended as a core revenue engine, the relaunch of Playboy magazine in 2025 and associated initiatives like "The Great Playmate Search" (a global paid voting contest) are aimed at enhancing brand relevance and audience reach. These efforts are expected to generate revenue through increased engagement and direct participation.

AI Analysis | Feedback

Here's a summary of Playboy (PLBY) capital allocation decisions over the last 3-5 years:

Share Issuance

  • In February 2021, PLBY Group completed a business combination (SPAC merger) which resulted in approximately 33.6 million shares of common stock outstanding and included a private placement of up to 5 million shares of common stock.
  • In 2021, Playboy executed a stock offering that raised over $200 million.
  • In August 2025, the company converted all remaining Series B Convertible Preferred Stock into 12,439,730 shares of common stock at a conversion price of $1.74448 per share, eliminating all preferred stock and bringing total outstanding common shares to 107,548,055.

Outbound Investments

  • In March 2021, Playboy acquired TLA Acquisition Corp., the parent company of Lovers, for approximately $25.1 million in cash.
  • The company made three acquisitions in 2021 as part of its transformation from a legacy media company to a direct-to-consumer and digital business model.

Capital Expenditures

  • In the most recent 12-month period, capital expenditures were approximately -$1.45 million, reflecting a low or negative capital expenditure profile.
  • Playboy has transitioned to a "capital-light" model, which implies minimal capital expenditures going forward.

Better Bets vs. Playboy (PLBY)

Latest Trefis Analyses

TitleDate
0DASHBOARDS 
1Playboy Earnings Notes12/16/2025
Title
0ARTICLES

Trade Ideas

Select ideas related to PLBY.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
LULU_1302026_Dip_Buyer_FCFYield01302026LULULululemon AthleticaDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
4.6%4.6%-2.8%
KSS_1302026_Short_Squeeze01302026KSSKohl'sSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
-1.8%-1.8%-1.8%
GME_1232026_Insider_Buying_GTE_1Mil_EBITp+DE_V201232026GMEGameStopInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
5.4%5.4%-0.8%
AAP_1022026_Short_Squeeze01022026AAPAdvance Auto PartsSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
29.7%29.7%-0.4%
ANDG_12312025_Insider_Buying_45D_2Buy_200K12312025ANDGAndersenInsiderInsider Buys 45DStrong Insider Buying
Companies with multiple insider buys in the last 45 days
-16.4%-16.4%-29.3%

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

PLBYVSCOPVHGIIICOTYELMedian
NamePlayboy Victoria.PVH G-III Ap.Coty Estee La. 
Mkt Price2.1162.1668.6831.192.65112.9246.67
Mkt Cap0.25.03.21.32.340.92.8
Rev LTM1206,3908,8173,0255,80714,6716,099
Op Inc LTM-123106562193601,410335
FCF LTM-33094423683911,137379
FCF 3Y Avg-25240508395344267305
CFO LTM-15005844055861,670542
CFO 3Y Avg-224527074295711,799511

Growth & Margins

PLBYVSCOPVHGIIICOTYELMedian
NamePlayboy Victoria.PVH G-III Ap.Coty Estee La. 
Rev Chg LTM-31.5%3.0%0.5%-2.6%-4.6%-3.3%-3.0%
Rev Chg 3Y Avg-16.0%-0.5%-0.5%-1.0%3.6%-3.5%-0.8%
Rev Chg Q-1.5%9.3%1.7%-9.0%0.5%5.6%1.1%
QoQ Delta Rev Chg LTM-0.4%2.0%0.4%-3.1%0.2%1.6%0.3%
Op Mgn LTM-9.9%4.9%7.4%7.2%6.2%9.6%6.7%
Op Mgn 3Y Avg-21.0%4.5%8.2%8.4%9.0%8.7%8.3%
QoQ Delta Op Mgn LTM6.8%0.4%0.1%-1.5%-2.0%0.9%0.2%
CFO/Rev LTM-1.0%7.8%6.6%13.4%10.1%11.4%9.0%
CFO/Rev 3Y Avg-15.5%7.2%7.9%13.8%9.6%12.0%8.8%
FCF/Rev LTM-2.1%4.8%5.0%12.2%6.7%7.7%5.9%
FCF/Rev 3Y Avg-17.7%3.8%5.7%12.7%5.8%1.8%4.8%

Valuation

PLBYVSCOPVHGIIICOTYELMedian
NamePlayboy Victoria.PVH G-III Ap.Coty Estee La. 
Mkt Cap0.25.03.21.32.340.92.8
P/S1.80.80.40.40.42.80.6
P/EBIT-12.916.215.46.2-6.170.710.8
P/E-7.529.69.58.9-4.4-229.72.3
P/CFO-177.710.15.63.34.024.54.8
Total Yield-13.3%3.4%10.6%11.2%-22.8%-0.1%1.6%
Dividend Yield0.0%0.0%0.1%0.0%0.0%0.3%0.0%
FCF Yield 3Y Avg-29.8%8.1%10.4%28.1%7.5%1.5%7.8%
D/E0.90.61.30.21.40.20.8
Net D/E0.80.61.30.11.20.20.7

Returns

PLBYVSCOPVHGIIICOTYELMedian
NamePlayboy Victoria.PVH G-III Ap.Coty Estee La. 
1M Rtn24.1%6.1%10.7%8.9%-17.7%-3.0%7.5%
3M Rtn10.5%54.7%-18.4%6.2%-19.7%21.0%8.3%
6M Rtn25.6%172.9%-15.9%15.9%-36.9%22.9%19.4%
12M Rtn32.7%118.5%-10.4%15.7%-55.3%53.7%24.2%
3Y Rtn0.5%57.6%-13.2%92.9%-76.2%-50.8%-6.4%
1M Excs Rtn24.2%6.2%10.8%9.0%-17.6%-2.9%7.6%
3M Excs Rtn18.2%64.2%-15.5%5.1%-21.3%20.9%11.6%
6M Excs Rtn20.0%177.8%-23.6%9.3%-38.3%20.4%14.6%
12M Excs Rtn4.5%101.2%-28.5%-4.4%-71.9%36.9%0.0%
3Y Excs Rtn-80.5%-20.6%-86.8%18.8%-146.3%-123.1%-83.6%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil2024202320222021
Direct-to-Consumer78105148 
Licensing446166 
Digital Subscriptions and Content211931 
All Other011 
Corporate0   
Total143186247 


Operating Income by Segment
$ Mil2024202320222021
All Other-011 
Digital Subscriptions and Content-2-139 
Corporate-43-32-125 
Licensing-47-7448 
Direct-to-Consumer-99-177-3 
Total-190-296-69 


Assets by Segment
$ Mil2024202320222021
Single segment   59
Total   59


Price Behavior

Price Behavior
Market Price$2.11 
Market Cap ($ Bil)0.2 
First Trading Date08/31/2020 
Distance from 52W High-22.1% 
   50 Days200 Days
DMA Price$1.87$1.68
DMA Trendupup
Distance from DMA13.1%25.7%
 3M1YR
Volatility117.6%88.0%
Downside Capture189.77172.52
Upside Capture229.73173.60
Correlation (SPY)29.9%24.2%
PLBY Betas & Captures as of 1/31/2026

 1M2M3M6M1Y3Y
Beta1.561.420.300.790.921.07
Up Beta0.36-4.920.920.230.570.67
Down Beta1.602.30-1.91-0.450.610.60
Up Capture-76%87%173%104%164%207%
Bmk +ve Days11223471142430
Stock +ve Days6173054107335
Down Capture452%323%98%189%134%111%
Bmk -ve Days9192754109321
Stock -ve Days12212661124380

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PLBY
PLBY9.6%87.9%0.47-
Sector ETF (XLY)8.4%24.2%0.2822.0%
Equity (SPY)17.2%19.4%0.6924.4%
Gold (GLD)75.4%25.7%2.16-1.4%
Commodities (DBC)9.7%16.9%0.389.2%
Real Estate (VNQ)7.2%16.6%0.2515.4%
Bitcoin (BTCUSD)-27.7%44.9%-0.5915.7%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PLBY
PLBY-33.3%94.3%-0.01-
Sector ETF (XLY)7.4%23.8%0.2731.0%
Equity (SPY)13.6%17.0%0.6327.7%
Gold (GLD)23.4%17.1%1.124.4%
Commodities (DBC)10.7%19.0%0.457.7%
Real Estate (VNQ)5.3%18.8%0.1824.2%
Bitcoin (BTCUSD)5.1%57.1%0.3118.6%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with PLBY
PLBY-15.4%91.0%0.07-
Sector ETF (XLY)13.6%21.9%0.5730.2%
Equity (SPY)15.5%17.9%0.7526.5%
Gold (GLD)15.2%15.6%0.814.3%
Commodities (DBC)8.4%17.6%0.397.8%
Real Estate (VNQ)6.6%20.7%0.2822.9%
Bitcoin (BTCUSD)66.0%66.7%1.0518.2%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date2132026
Short Interest: Shares Quantity1.8 Mil
Short Interest: % Change Since 131202640.5%
Average Daily Volume3.3 Mil
Days-to-Cover Short Interest1
Basic Shares Quantity102.5 Mil
Short % of Basic Shares1.8%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/12/202522.1%17.6%30.9%
8/12/202510.3%0.6%6.1%
3/13/20250.8%-4.1%-16.5%
11/12/2024-12.2%4.6%45.4%
8/8/2024-23.3%-17.0%-28.0%
3/27/20248.0%8.0%4.9%
11/9/2023-25.4%-34.3%-4.4%
8/9/2023-5.7%-14.5%-35.5%
...
SUMMARY STATS   
# Positive997
# Negative779
Median Positive10.3%8.0%25.3%
Median Negative-13.9%-17.0%-15.5%
Max Positive31.6%32.4%131.4%
Max Negative-25.4%-34.3%-38.5%

SEC Filings

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Report DateFiling DateFiling
09/30/202511/12/202510-Q
06/30/202508/12/202510-Q
03/31/202505/15/202510-Q
12/31/202403/13/202510-K
09/30/202411/12/202410-Q
06/30/202408/09/202410-Q
03/31/202405/09/202410-Q
12/31/202303/29/202410-K
09/30/202311/09/202310-Q
06/30/202308/09/202310-Q
03/31/202305/10/202310-Q
12/31/202203/16/202310-K
09/30/202211/09/202210-Q
06/30/202208/09/202210-Q
03/31/202205/10/202210-Q
12/31/202103/16/202210-K

Insider Activity

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#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Edmonds, Tracey E DirectSell112520251.6575,000123,975355,412Form
2Riley, ChristopherGeneral Counsel & SecretaryDirectSell52820251.439,59013,7151,815,709Form
3Crossman, MarcCFO & COODirectSell52820251.4390,601129,7951,539,243Form
4Kohn, Bernhard L IiiCEO & PresidentDirectSell52820251.4327,40039,2616,227,405Form