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Stripe for online measurement

Shopify for sizing solutions

Netflix for clothing sizes

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• MySizeID Sizing Solution: An AI-driven platform that provides online shoppers with accurate clothing size recommendations based on their body measurements, helping apparel retailers reduce returns and improve customer satisfaction.
• FirstLook Smart Mirror: A touch-free smart mirror system designed for physical retail stores, offering customers instant body measurements and personalized styling advice.

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My Size (MYSZ) primarily sells its measurement and sizing technology solutions to other companies, which then integrate these solutions into their platforms or operations. Therefore, its major customers are businesses (B2B) rather than individual consumers.

Based on public announcements and filings, key customer companies that have partnered with or integrated My Size's technology include:

• H&M Group (specifically for its & Other Stories brand) (Symbol: HM-B.ST on Nasdaq Stockholm)
• Designer Brands Inc. (DBI), parent company of DSW Designer Shoe Warehouse (Symbol: DBI on NYSE)
• DHL Group (specifically for pilot programs in logistics, through a subsidiary of Deutsche Post AG) (Symbol: DPW.DE on XTRA, representing Deutsche Post AG)
• Puma SE (Symbol: PUM.DE on XTRA)

These companies represent a diverse range of sectors, including apparel retail, footwear retail, and global logistics, leveraging My Size's solutions for applications such as apparel sizing, footwear sizing, and package dimensioning.

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Ronen Luzon, Founder & CEO

Ronen Luzon is a serial entrepreneur with a track record of success across various industries. Prior to founding MySize, he established and led startups in the medical devices and communication sectors. Among his other endeavors, he founded Malers, a company that has become a leader in the global security solutions market.

Oren Elmaliah, Chief Financial Officer

Oren Elmaliah is a CPA with extensive experience in corporate finance, planning, budgeting, forecasting, taxation, and auditing processes. He has previously served in similar financial roles in over a dozen Life science ventures, including Bioblast, Chiasma, Ayala, Biondvax, and Immunbrain.

Billy Pardo, Chief Product Officer

Billy Pardo is a veteran product management and marketing professional with 15 years of experience in both hardware and software high-tech companies. Before joining MySize, she was the Senior Director of Product Management and a member of the executive management team at Fourier Education.

Borja Cembrero Saralegui, Chief Growth Officer

Borja Cembrero Saralegui brings a proven track record in fashion-tech innovation, strategic growth, and AI deployment in retail. He co-founded and served as CEO of Naiz Fit, which MySize acquired in 2022. He played a pivotal role in scaling Naiz Fit's AI-powered sizing technology across more than 18 countries. Prior to founding Naiz Fit, he led go-to-market efforts at various tech startups and worked as a business analyst at McKinsey & Company.

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The key risks to My Size (MYSZ) primarily revolve around its financial viability, the successful adoption and evolution of its core technology, and the resulting volatility in its stock price.

1. Inability to achieve profitability and ongoing financial losses

   My Size has a history of significant net losses and an accumulated deficit, indicating a challenge in achieving sustained profitability. The company has been operating at a loss, and the path to future profitability remains uncertain. This financial instability is further highlighted by a probability of bankruptcy of 43.0%, which is considerably higher than the average for the software sector and the information technology industry. Ongoing losses could adversely affect the company's cash resources, shareholder equity, and working capital. Furthermore, the company has historically issued stock to raise capital, posing a risk of dilution for existing shareholders.

2. Reliance on technology development and market adoption

   As a technology company, My Size faces substantial technical and business risks related to the development and implementation of its sizing solutions. There is a risk that the company may not effectively utilize new technologies or adapt its proprietary technology and systems to evolving customer requirements or emerging industry standards. A failure to adapt to changing market conditions, customer demands, or industry trends could hinder the company's ability to increase revenue and expand its business. The business model, while built on promising technology, is considered "unproven," with uncertainties surrounding the scaling of operations and achieving profitability.

3. Stock price volatility and potential "penny stock" status

   My Size's stock is considered "high risk" due to its significant daily volatility. The trading prices of its securities on different exchanges (such as Nasdaq and the TASE) can differ and influence each other. A substantial sale of shares by existing stockholders could negatively impact the market price of the common stock. Additionally, there is a risk that a more active and liquid trading market for My Size's common stock may not develop, leading to significant price fluctuations. Should the stock price fall below $5.00 and the company fail to meet certain listing criteria, it could be classified as a "penny stock." This designation can discourage U.S. broker-dealers from facilitating transactions, making it more difficult for investors to sell shares and potentially causing a decline in market value.

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My Size (MYSZ) operates in the fashion technology sector, primarily providing AI-driven sizing solutions for e-commerce. Their main products and services, including MySizeID, Size Form, Naiz Fit, Smart Mirror, Smart Catalogue, and True Feedback, aim to address sizing and fit issues in the apparel and footwear industries. The company also has an e-commerce platform, Orgad, and offers measurement apps like BoxSize and SizeUP for logistics and DIY applications.

Addressable Markets for My Size's Main Products and Services:

• Global Fashion Technology Market: This market encompasses AI-driven solutions for various aspects of fashion, including sizing.
  • The global Fashion Technology Market was valued at USD 31.83 billion in 2023 and is projected to reach USD 97.26 billion by 2030, growing at a compound annual growth rate (CAGR) of 15.2%.
  • Another estimate placed the global fashion technology market size at USD 239.65 billion in 2024, with an expectation to reach USD 345.39 billion by 2030 at a CAGR of 6.3%.
  • In 2025, the global fashion tech market size was estimated at USD 274.76 billion and is projected to reach USD 485.8 billion by 2035, exhibiting a CAGR of 5.8%.
  • North America is a significant region within this market, holding the largest share, estimated at over 33.0% in 2024 and 42.6% in 2025.
• Global E-commerce Apparel Market: My Size's flagship product, MySizeID, directly serves the e-commerce apparel market by aiming to reduce returns and improve conversion rates related to sizing.
  • The global e-commerce apparel market size was valued at USD 553.1 billion in 2021 and is projected to reach USD 1,160.56 billion by 2030, with a CAGR of 8.6%.
  • Other projections indicate the global e-commerce apparel market size was USD 704.2 billion in 2023 and is poised to grow to USD 1504.37 billion by 2032, at a CAGR of 8.8%.
  • The market was estimated at USD 714.30 billion in 2024, projected to hit USD 779.30 billion by 2025, and is anticipated to reach around USD 1,706.58 billion by 2034, expanding at a CAGR of 9.10%.
  • Europe held a dominant position in the global e-commerce apparel market, with a revenue share of more than 35% in 2021. North America also held a significant share, with 34% in 2024.
• Global Smart Shoes Market (Footwear Sizing Technology): With the acquisition of ShoeSize.Me, My Size has expanded its AI-powered sizing solutions to footwear.
  • The global smart shoes market size was valued at USD 422.4 million in 2023 and is projected to reach USD 1.10 billion by 2030, growing at a CAGR of 15.3%.
  • Another report states that the global smart shoes market size reached USD 357.9 million in 2024 and is expected to reach USD 1,186.4 million by 2033, exhibiting a CAGR of 13.53%.
  • North America was the largest market for smart shoes in 2023.
• Global Virtual Fitting Room Market: My Size's First Look Smart Mirror and other sizing solutions contribute to the broader virtual fitting room market.
  • The global virtual fitting room market size was valued at USD 5.71 billion in 2024 and is projected to grow from USD 6.86 billion in 2025 to USD 24.30 billion by 2032, exhibiting a CAGR of 19.8%.
  • North America dominated the global virtual fitting room market with a share of 38.88% in 2024.
• Logistics/Shipping Measurement Solutions (BoxSize, SizeUP): null

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My Size (MYSZ) is strategically positioning itself for future revenue growth over the next 2-3 years through several key drivers:

1. Expansion into New Geographic Markets, particularly Europe: My Size's e-commerce platform, Orgad, is expanding its operations into the European market, a significant move following its certification as a supplier for a major European retailer. This expansion is anticipated to capitalize on Europe's large retail market and sophisticated e-commerce infrastructure.
2. Increased Adoption and Enhancement of AI-driven Sizing Solutions (Naiz Fit): The company's AI-driven sizing solution, Naiz Fit, has already demonstrated substantial success, including a 5.7x increase in conversion rates, a 14% reduction in return rates, and a 27% boost in average order value across over 18 countries. My Size continues to roll out modules like Smart Catalog, True Feedback, and First Look Smart Mirror to further optimize fit, reduce returns, and enhance conversions. Furthermore, the recent acquisition of ShoeSize.Me integrates AI-powered footwear sizing into the Naiz Fit platform, broadening its application and market reach.
3. Strategic Mergers and Acquisitions (M&A): My Size is actively pursuing M&A opportunities to broaden its product offerings and accelerate market penetration. The company has signed Letters of Intent (LOIs) for potential acquisitions in the second-hand apparel and AI shoe technology sectors. Recent acquisitions, such as ShoeSize.Me and key assets of Percentil, indicate a focus on expanding into complementary verticals like circular fashion and re-commerce.
4. Development and Launch of Advanced AI-driven Retail Solutions: Beyond core sizing, My Size is leveraging data from its platforms, particularly Naiz Fit, to develop broader AI-based solutions for retail optimization. The company has launched NaizGPT, a conversational AI assistant designed to support retail teams, signifying a strategic shift towards becoming a more comprehensive retail intelligence provider.
5. Continued Growth of the Orgad E-commerce Platform: Orgad remains a crucial component of My Size's revenue generation strategy. It continues to drive top-line results through AI-driven merchandising on platforms like Amazon and other digital marketplaces, by optimizing operational efficiency and capitalizing on strategic market expansions.

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Share Issuance

• In January 2020, My Size completed a registered direct offering of 514,801 shares of common stock for approximately $2 million in gross proceeds, alongside the issuance of unregistered warrants.
• My Size executed a public offering in May 2020, pricing 4,545,454 shares of common stock (or equivalents) with accompanying common warrants at $1.10 per share, anticipating gross proceeds of about $5.0 million.
• In January 2023, My Size conducted a registered direct offering and a concurrent private placement, issuing 981,997 shares of common stock (or equivalents) at $3.055 per share, totaling approximately $3.0 million in gross proceeds, along with warrants.

Outbound Investments

• In Q1 2022, My Size acquired Orgad, an omnichannel e-commerce platform.
• My Size acquired key assets of Percentil, a second-hand fashion marketplace, for approximately €610,000 (about $679,000) in May 2025, which included a cash payment of €40,000 and the assumption of €570,000 in liabilities.
• In September 2025, My Size acquired ShoeSize.Me, a European SaaS company, in a transaction primarily structured as a share deal involving 241,093 shares of common stock and a $150,000 cash payment.

Capital Expenditures

• Capital expenditures for My Size in the last 12 months (prior to November 2025) totaled -$23,000.