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Here are a few analogies to describe My Size:

• My Size is like Carvana for measurements, simplifying and digitizing the process of accurately measuring everything from your body for online clothes to parcels for shipping, all with your smartphone.
• My Size is like the 'Tesla of digital measurement', using smartphone technology to accurately measure anything from clothing sizes to shipping packages, making traditional tape measures obsolete.
• My Size is like Stripe for physical dimensions, providing essential mobile-based tools for accurate sizing in online shopping, logistics, and DIY projects.

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• MySizeID: An application enabling consumers to create an online profile of their personal measurements for accurate apparel fitting.
• BoxSize: A parcel measurement application that allows users to measure packages with a smartphone, calculate shipping costs, and arrange pick-up.
• SizeUp app: An application that transforms a smartphone into a tape measure for various measurements.
• SizeIT: A smart measuring tape SDK that provides users with the ability to instantly and accurately measure objects using a mobile device.

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My Size, Inc. (MYSZ) primarily sells its mobile device measurement solutions to other companies (B2B) operating in specific industries. Based on the provided background, the names of specific major customer companies are not listed.

However, My Size's solutions are developed and commercialized for companies in the following industries, which represent its major customer segments:

• E-commerce Fashion/Apparel Industry: Companies in this sector utilize solutions like MySizeID to help their consumers get the right fit for clothing.
• Shipping/Parcel Industry: Businesses involved in logistics and parcel delivery can use applications such as BoxSize for package measurement and shipping cost calculation.
• Do It Yourself (DIY) Industries: Companies or platforms serving the DIY market may integrate solutions like SizeIT (SDK) for accurate object measurement.

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Ronen Luzon

Founder & CEO

Ronen Luzon is the Founder and CEO of My Size, Inc., appointed in September 2013. He is a serial entrepreneur with a track record across various industries. Prior to founding MySize in 2014, he established and led startups in the medical devices and communication sectors. Among his other endeavors, Ronen founded Malers, a company that became a leader in the global security solutions market, providing advanced technological solutions for integrated communication infrastructures, security, and control systems. He has built four different companies, two of which were unsuccessful, one is still operating, and MySize. He started MySize due to frustrations with online shopping sizing issues and the hassle of returns.

Oren Elmaliah

Chief Financial Officer

Oren Elmaliah serves as the Chief Financial Officer of My Size, Inc., a position he assumed effective April 1, 2025, succeeding Or Kles. He is a CPA with a broad professional financial background and extensive experience in corporate finance-related projects. Elmaliah has a proven track record in planning, budgeting, forecasting, taxation, and auditing processes. He previously held similar financial roles in over a dozen Life science ventures, including Bioblast, Chiasma, Ayala, Biondvax, and Immunbrain.

Billy Pardo

COO & Chief Product Officer

Billy Pardo is the COO & Chief Product Officer at My Size, Inc.. She is a veteran product management and marketing professional with 15 years of experience and expertise in both hardware and software high-tech companies. Before joining MySize, Billy served as the Senior Director of Product Management and was a member of the Fourier Education executive management team.

Shaul Dukeman

Co-Founder

Shaul Dukeman is a Co-Founder of My Size, Inc..

Borja Cembrero Saralegui

Chief Growth Officer

Borja Cembrero Saralegui is the Chief Growth Officer for My Size, Inc.. He was the co-founder and CEO of Naiz Fit, a company acquired by MySize in 2022. At Naiz Fit, he played a pivotal role in scaling the company's AI-powered sizing technology across more than 18 countries, assisting global brands in reducing return rates, boosting conversion, and delivering personalized shopping experiences. Prior to founding Naiz Fit, Borja led go-to-market efforts at various tech startups and worked as a business analyst at McKinsey & Company. He has also been a professor of international marketing and a business angel investor in SaaS and retail ventures.

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The key risks to My Size, Inc. (MYSZ) are primarily related to its financial viability, compliance with listing requirements, and the highly competitive technological landscape.

1. Nasdaq Minimum Bid Price Deficiency and Delisting Risk: My Size, Inc. has received a notice from Nasdaq due to its common stock trading below the $1.00 minimum bid price for 30 consecutive trading days. The company has until August 31, 2026, to regain compliance by ensuring its stock closes at or above $1.00 per share for a minimum of 10 consecutive business days. Failure to meet this requirement could result in the delisting of its shares from Nasdaq.
2. Weak Financial Performance and Profitability Challenges: Despite reporting revenue growth, My Size, Inc. has a history of losses, ongoing cash burn, and a negative operating margin, indicating persistent challenges in achieving profitability. The company's Piotroski F-Score suggests poor business operations, and its Altman Z-Score, which is in the "distress zone," signals a potential risk of bankruptcy within the next two years. This financial instability suggests an ongoing need for additional capital, which the company may struggle to obtain on favorable terms.
3. Intense Competition and Rapid Technological Change: Operating in the technology sector, particularly with AI-driven measurement solutions for e-commerce, My Size, Inc. is exposed to significant risks from rapid technological advancements and fierce competition. The market demands continuous innovation to stay relevant and competitive, posing a constant challenge for the company to maintain its market position against existing and emerging competitors.

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The increasing sophistication and integration of augmented reality (AR) measurement tools directly into smartphone operating systems by companies like Apple (with its "Measure" app leveraging ARKit and LiDAR technology) and Google (with ARCore) pose a clear emerging threat. These native functionalities provide users with the ability to accurately measure objects using their smartphone camera, directly competing with My Size's `SizeUp` application and `SizeIT` smart measuring tape SDK, which cater to general object measurement tasks. As these platform-level solutions continue to improve in precision, feature set, and universal availability with each new generation of smartphone hardware and software, they represent a growing risk of diminishing the market need for third-party general measurement applications and SDKs.

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My Size, Inc. (MYSZ) operates in several addressable markets with its mobile measurement solutions:

E-commerce Fashion/Apparel (MySizeID)

• The global virtual fitting room market, which includes app-based body scanners like MySizeID, was valued at USD 6.86 billion in 2025 and is projected to reach USD 30.41 billion by 2034, exhibiting a compound annual growth rate (CAGR) of 17.70% globally.
• App-based body scanners are expected to hold the largest revenue share within this market, projected at 46.67% in 2026, and are anticipated to grow at the highest CAGR during the forecast period.
• North America held the largest share of the global virtual fitting room market, at 38.60%, in 2025. The U.S. virtual fitting room market is projected to reach an estimated value of USD 7.55 billion by 2032.
• The broader global e-commerce apparel market was valued at USD 747.6 billion in 2025 and is projected to reach USD 1.62 trillion by 2035, growing at a CAGR of 8.1% globally. Other estimates place the global e-commerce apparel market at USD 691.29 billion in 2024, expected to reach USD 1364.71 billion by 2033 at a CAGR of 7.85%.

Shipping/Parcel (BoxSize)

• The global parcel sorting system market was valued at USD 2.3 billion in 2024 and is expected to grow to USD 4.4 billion by 2034, at a CAGR of 7.3% globally. Another report indicates a market size of USD 2.89 billion in 2025, reaching USD 4.31 billion by 2032 with a CAGR of 5.9%.
• The global shipping software market, which includes solutions for parcel and small-package shipping, was estimated at USD 14.26 billion in 2025 and is forecast to reach USD 22.23 billion in 2030, advancing at a CAGR of 9.29% globally. Parcel and small-package shipping commanded 58.78% of the shipping software market share in 2024.
• The global high-tech logistics market was valued at USD 45.70 billion in 2023 and is expected to reach USD 100.24 billion by 2030, registering a CAGR of 12.4% globally. This market is also projected to reach USD 175.5 billion by 2034.

DIY Industries (SizeUp app, SizeIT)

• The global tools market, encompassing various tools used in DIY activities, was estimated at USD 42.50 billion in 2023 and is projected to reach USD 61.84 billion by 2030, growing at a CAGR of 5.7% globally.
• The global household and DIY hand tools market was worth approximately USD 5.27 billion in 2024 and is predicted to grow to around USD 7.94 billion by 2034, with a CAGR of roughly 4.6% globally. Another estimate places the global industry at US$ 17.9 billion in 2022, projected to reach US$ 26.5 billion by 2031 at a CAGR of 4.5%.
• The global plain measuring tools market is projected to expand from USD 1371.43 million in 2021 to USD 2324.71 million by 2033, demonstrating a CAGR of 4.496% globally.

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For My Size (MYSZ), several key drivers are expected to contribute to future revenue growth over the next two to three years:

1. Strategic Geographic Expansion: My Size is actively expanding the geographic reach of its platforms. Orgad, the company's e-commerce platform, is strategically shifting its focus from primarily North America to expanding operations across Europe, following certification as a supplier for a major European retailer. Additionally, the company is expanding its strategic focus in the APAC region and its subsidiary Percentil is expanding second-hand fashion distribution across Europe through Amazon Marketplace. The new regional distribution and retail arm, 10peaks, operates in Israel, Greece, Cyprus, and Malta.
2. Growth of AI-Driven Sizing and E-commerce Platforms: The continued adoption and expansion of its core AI-driven sizing solutions and e-commerce platforms are significant drivers. The Naiz Fit platform has seen growth with over 100 fashion brands adopting its AI-driven sizing solutions, including modules like Smart Catalog, True Feedback, and First Look Smart Mirror, to optimize fit, reduce returns, and boost conversions. Orgad's e-commerce platform also continues to contribute to top-line results through AI-driven merchandising across digital marketplaces like Amazon.
3. Strategic Mergers and Acquisitions (M&A): My Size's strategy includes exploring and executing M&A opportunities within its core industries to expand product offerings, accelerate market reach, and optimize operational synergies. The company has already successfully integrated acquisitions like Naiz Fit and acquired ShoeSize.Me to add AI-powered footwear sizing to its fashion tech solutions. In April 2025, My Size signed two Letters of Intent for potential acquisitions in the second-hand apparel and AI shoe technology sectors.
4. Expansion into Higher-Margin Activities and New Ventures: The company is focused on increasing the proportion of higher-margin activities to improve its overall financial health. An example of this is the formation of 10peaks, a wholly-owned regional distribution and retail subsidiary in Israel, Greece, Cyprus, and Malta, which has signed distribution agreements with several brands and operates with higher gross margins.
5. Technological Advancements and Ecosystem Expansion: My Size anticipates that advancements in technology will fuel momentum. This includes deeper integrations of its technology ecosystem with major e-commerce platforms such as Shopify, Magento, Salesforce, Global-e, Scalapay, Returnly, and Aiuta, to support rapid deployment, seamless omnichannel experiences, and stronger client retention. The company is also leveraging data from its group companies, particularly Naiz Fit, to develop transformative AI-powered solutions for retail optimization and exploring privacy-first data intelligence.

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Share Issuance

• My Size, Inc. reported $1.99 million in common stock issuance for the trailing twelve months ending September 2025.
• The company issued $5.83 million in common stock in fiscal year 2024.
• In fiscal year 2023, common stock issuance amounted to $6.26 million.

Outbound Investments

• My Size acquired ShoeSize.Me in September 2025 to integrate AI-powered footwear sizing into its fashion tech platform.
• The company acquired the Percentil platform, which contributed $180,000 in revenue since its acquisition in May 2025.
• In September 2025, MySize formed 10peaks, a wholly-owned regional distribution and retail subsidiary, which generated approximately $150,000 in revenue in 2025.

Capital Expenditures

• My Size's capital expenditures were -$0.02 million for the trailing twelve months ending September 2025.
• Capital expenditures were -$0.01 million in fiscal year 2024 and -$0.01 million in fiscal year 2023.